case of flavor and juiciness. Beef from the lighter   ,‘`_°   ·`»‘ Q `       7 l
. weight animals usually was more tender.   ; ~    .   .V—.  · *   H  U Q
` Several years ago one large chain store organization   V 4   K it ’‘’i`   Q-    __
carried on a merchandizing experiment with this milk-      N IW      
` fed calf beef. This organization advertised special     __    g_  " `
sales of “Baby Beef” and priced various cuts from 5   `.>il__   ’‘t'_   ii _, _  
to 10 cents below similar cuts of mature choice grade   _:__;  ;   . , · ’`‘‘   Q_- `“~ .    
~ . A   [ew  t ~     ` ·   ·rr. .
beef. The sales were quite successful. 3 Fi   .   ,          V:==,,_      
— zzz, ger     ·,‘      ;- _. _,·`Qt.,.., °    
Arrangements were made with one large chain         1   gy         t      
. . . areal <~  ·    A , v,"`' i  ;;. , V     `~ i_-._  
organization and several 1ndependent grocery stores   al. ; »-V_     gl   V
_ _ , .     ‘ -‘ ‘   -»-  ,  .l>:V»  J ·r  % "  ·~’i    z 1 s   i
located m Owensboro, Louisvrlle, and Lexington to  @r;»AA»T};;,&._;g    
. . .  ~   ii ,.  .2% --r· = R   ·»’`.      
attach a questionnaire on prepacka ged meat advertised   ,6 ._cc     ·   {  Vb}   __c= A
tt ~» . . * 7    TQ";;E_i’.  ···_  ;·:T `'`.`,’=     =__—   ` _
V as Baby Beef. Over 2,000 such questionnaires were   ··=·   =·:   _,‘__ q   ;=_;      »»··. .  
  =·`     ·=». M? `‘‘`     i . “’=A~»  ?"  .»:. AA `.»..  
placed in packages. A total of 257 or about 14 percent   ;._    _Icr._;._.   =.»   V__—_k   _ . I   »p»V_
a -»   =·“   ‘',‘"i    l  .§ · .— ·¤..L°   .
were returned. The Baby Beef was sold at all stores  ZL;   r·»:   ‘._.   M;}  
as a   Weekélld sale, at I-)[`iC€S ]‘a[]gi]]g {roll-I   ``v' ’° '°iii‘:""'**"’  ""'m`·(~·*""`    »»s ·.t  ·  ·. ·>:,. :~- ·—·» . _·   ;·;     . ___, _ __  E .  
to 15 Cents below the price Of regular mature beef A typical product of the Kentucky (row and Calf·Plan
ready for market at over /00 rounds and grading Choice.
cuts * I
More than 87 percent of those answering the
€lu€Stl0mmll`€ illdlctltml that this was 3 (1`€P€at PUV chase. About the same percentage indicated that the
main reason for purchase of the “Baby Beef” was the
 V  0   lower Jrice. Some ave two reasons for )urchasin f
      the Baby Beef. About 35 percent gave size of cut
A    Qi  as the second reason for purchasing "Baby Beet."
 [ ti?    ~. »-==   . . - .
 J, A    The t said the smaller sized cuts from the smaller am-
  7 Ae     AA
    ' mals more nearly fitted their demand than the larger
.,E.     »’'l       . . .
*   if t  Ygtgla   sized cuts from the more mature animals.
  ly, 4  I       é` ` 2
    »         The majority of the respondents, 75 percent, indi-
 et 0~.~tA, _ -··‘ 2 wt;.     cated that they thou tht that the vrice for sumlar cuts
1 M “ , M . ‘<¤ V W ' . T . .
    ]    e._   ` _ l of ‘Baby Beef should be less than for mature heel'.
i,       qi? ,,[. >   Only 14 percent stated that the price should be about
  B  ii ,   `Z  ‘‘‘=   ig  ,_‘'? A the same, while 2 percent indicated they would be
  Q Y~   e,   _ _ _ _ '
  slp     V J   willing to pay a lngher price.
'   _  i`   sg {ii  Flavor was rated excellent by 21 percent and good
 ,Tg%l,,>   V 2   by 57 percent of the respondents. Several of the
    A ·‘ i ,     res Jondents made the comment that they could see no
-§ At tt t       . . · .
¤.t,A; ,__.  ./ s ,     thllerence between the liayor ol the Baby Beef anti
v 2,,;;,   .vv.. A-c·;_  q V ,,2; .  -2% ` ·
  ‘  .,.2.,% t Qi; ‘,,A   mature beef when both were properly seasoned. As
"~,»As%“'x "»},a_ I s. pl, '/Y,   _ I ' I
’     _   " ’.·  _ far as tenderness was concerned, 36 percent replied
' `  I  _’ ·-   '”/ic `   A 25*   “yery tender" and -13 percent replied that it was
`   V   lx ,._,   _' 5 l · f ‘ 0%  tender. Several stated that they used tenderizer and
A Q. e ’`‘'    i e A. ,   ~ `   ’  '
  . · za  _. gy * V ’    [ _, the meat was excellent.
  .y ·¢ 4   .r ' tt ·~» . .
  E AA      `?"-m,,,·£   { The cow and call plan hts well mto the grass
{ · mf _, ;  ·¤ ·       , , I J economy of the state. ll such Baby Beet calves can
*-4;, 5. *   V  V_. At. W A`  A.;  ·»A_ be sold at satisfactory prices an expanded program
_     ¤ _ ~ _ t `         ·e·~e     would substantially increase larm income. \lany stores
{   A ~, A · A  rf ‘ Ii¤””’   4 ‘ '
;     ‘’’` ‘  · ·‘   at present are not handling tl1e product. lloweyer,
O A A.   ‘lz"·*t` "z "1' t` ‘ · ·-
‘ A' The meat lrom heavy milk-lat calves produtrctl by the Ken- this _ (hh hl"( hh hh (hhhhnhhh h lh lhmq h Um
A tucky (low and Calf Plan has the size, tenderness, and free- °l“““'*’l}’ that Wltll Solllh l)l`lf"` C‘”lC"SSl"ll U(’ll$l'lll"l`$
ll()l]I l`I`()]I] ¥\'1lS(C {Ht that I]l()S[ lIOlIS€\\'iVCS )1`C[CI`. \Vill UCCC )t i.lll(l l)ll\’ lilI'i’(¥ ( ll£llIlltl(’S ol “l;il.l)V l;(*(`l.“
l . r» l .
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