xt7bzk55hp8r https://exploreuk.uky.edu/dips/xt7bzk55hp8r/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1939 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, July 1939 Vol.11 No.1 text The Kentucky Press, July 1939 Vol.11 No.1 1939 2019 true xt7bzk55hp8r section xt7bzk55hp8r ne,19392é; 2 I
.2. '2 , ' I
2 , r.- .,
2 W 2 ’ 2
u . I I
bllshed 2 2- -
ou " th ii]
rnal. e I 22
K [Sm Int 2: 2 2
e — er 25 2227‘ ‘
“tuck ' O est of “I“
y N F, b C 22:2
I, o 22.2 r _‘ 22 2222222
ews Y; a mm 22-. 2’22
Pape nd 20 unit 222
rs r y 2 22'1-
92:2. ~22 221
2 2
2 222 ‘
2 2 ’
f 222 222 22., 222
s. 2 22 1:22
. 2 2222222
olume 93 22.2222: ,
Elev 9 2 222 2222
en 2 '22
Num 2] 2222:222
ber W222222
one 22 0
222 2 222 '
22.2222 2 3222' 2
2 22 2 222
22 2 22
2 222
22
2922 2 1
22 2-2222 ; 2
«2: 22

 .. . IUIY’ 1939
I H S ' it t(
1 ‘ I. 1 ' Y PRES ' ‘ ‘eneratlon
I .:.;;,:.-:..:;- I ' "trait HE KENFI UCK _ . , sattsfactmy a 8 tos
. ‘ .‘ _ ," ' :‘l 11,11 1 1 T that “as (lune I saw
. v A. ‘ «'4 1 nts
1 him: 3 212,0. ‘ feels that the mercha. ‘ and
1 l '11; Page TWO ' 3_ Mr. Logy _ aper. He cOWPIaIS‘s sucl
1' | 3114.; 1‘ 1 IWUSt hollld support [he Il)0n't HC Whmes m ‘ Y
1 ‘ "‘5’. {3' 1 j , , c - .
. - I 313111 ‘ 0 WS apers s '[Lcrly when they. r hard-up and beg [ up.
, ' 113 :1 I t e . bl ‘ bour b61115 What ‘
, 1 111:1 1 mmunl Y ° 5 ., “pm a 7 in and Pay the
E 1111'" 1 o ' ‘ on ltlon blilcrilmrs to cmnI: 161), lowers him. thc
, E 1 1 - :11 t i A V. su S i era .
‘ 1131' I o SUrVIve everlasting dlcrl‘ they OVVC. HC (1:121 )anhandler’ and m to E
‘_ ‘. 1 11:111 2 Progress 1 (1 courage, and . g out a colorless elf to the level 0 Jpect of his readers. 1 am
, 1 KT? 1 l) 00 ! -_ )utlln ‘ ,cry S ‘ ‘ V the rc‘ t the
1 11" 1' 1 r 110ml 1 He. 11' 0‘ 10565 . 1 ther a [[1
l 1 X '1 1' H CC ) '1 ' n O , 0111 . w 16 1e
,. , 1 11111“ 3' ‘ QUILL ncfi-s 1'0 kt {vill not oflend cl )Wn has to 50 d .021“ is a begga-l, a newspaper. one
i 3 [31111 Condensed "Pal/1311003415 b of sheet 1113 -,1 a one-paper t1O creCpinfl; A lieg‘” (1001‘ or runnlng bmeeat the .t
V I 1 '1 ‘1 ' 1 I er "1 7r 1 - . [16 ‘ ,- 1(311 r 01‘ 81
.A - . ,t “ ,1 1 AM . I C num _ ubllS 1C amsl ‘ d k1“: ' V t coax ‘ VI
1: '1 1 1' By WILL] that n P ' 311)’ 33 e an mg 0 . )a)€1: l 1. d
,. ,.\ ’ t 1 , C - rca5111g~ , outlnu g COVU ag 4 In tr) ‘- hls I I or
I. r 1' I 1 1 ures prov tr 15 dec I H ht C . (1 new . . . uslng - . 10f
V . u 1 :1 1,11 Flg - 1 c01111 Y 766' g . f '11 )-8110 I . H mm ‘ CC mstem he]
mug / 7 D1 “so 51 A, ; rcllfln‘ 115m . t
,1 1 W11 1. neWSpaPerSt lyews [Ways/26113e Hg with pawl}; editorial pagC-S- king care 01 me I is content. to 5:“ lhc wants Is to “m
. ,1 '1 Accordlng Oere 128 fewer. mfg/137 and mslpl ,. weeklies arcl telld a' consulta- Rfigfng advertismg-fi‘ inch ad, and he dig
‘1 1'1 '1 ‘ there W lan 1n ’ Strong let’s 10 Cnt- Se 111mm VC‘ . d It is
1111“,: 1300’ . 1938 t1 ub- H But )X! en t .1 two—CO CC ls use . . OUL
111%? 1 new3paberslg’l fewer newspapers P thCIIISCI‘lclrose that need “Nuggout how $1“ an care how the szdmm mm hm ‘ hm
I 1 1' 1. '3 ' ' .' on V ‘ ', ‘ an( I . . ( OCSl . ' , the 111 u
. . 1 '1311 1 thered 211:” than a Year ago are warrant“ 5038 got case l115t0r1(1:and mndmon Okay With hlm If ere Statement, 15mg Crag
.1 " t - A 11 ions 6 . t _ -. ea 9 ' 1'31}ch .7 the m K ”Fm“ an ' 1‘
t . : 1 11 ‘2 :1 1 llsh':A O conclus A strong .) 111 then W ' 1c Pub 1‘ P “’lth H or . bu)
. ; 1,1411; 1 least tW longel ~ they an .1 , 01d—t1n . he Hal“ rdwarc! kmd
I 1 I H1 1' I At are no - 501116 aI'C “C wltll t aVV H21 yh that . hOVt
. 1 .11; . e towns a3ers; 1n 1 There keel) up , and He , . U althoug ts a
t 1 ~ 111-» t ed: .som )rt 10cal P 1 01ida- - failed to 1d in Years, 1 Grocerles, _ . ever amac how
i .l lEi‘i ‘ h to SUPP‘ been COHS who have not be so 0 , I Stap C I rtlsmg n
A I I V th d adxe
V 111?: enOUg there have 7 They lnay ' because . ‘ “cane more. . etc.
. “as. wnS aradC- . [110db , A 01 so the 5 I V mom
. 1 larger to on— P 1 111 me . , d cadc. ‘ . tuner m 7 lost SC I
t 1 111:1“ . , been a C are OIC r 1 In A e ‘ “C“, Lug ( V to the n
. 1 E11 , tlons' 11v where there hazg newspaper 1b lltc not changed .‘hcgledared noL long 5 This leafb lion for many Mimi: all
.; {313:1 a , Usua /, c str01 1av mlst doing . 1 511113 I on t e at
; 911‘ . 6 find on . han when - ent ec0n0 or firm 1an of He ye Who arc f gc
: .12; 'dathn: W gervlce t , promm vineSS mall _ done P 1 _ I H wen [hos source 0 f
1 6.91:1 soll .- better » en tW‘ 111.1)“s , 11 was 1511c15,c ‘ h the . or
s I 11211 able tog“: was diVided beige small ago thatalclyzhing—the Wa'thc way out. lnllgland fightmg barf} Merchants ate 110v
""1111 V 1 h busmes ' cases w LhingS— is on . n es toe .‘k drying u . .7 by then‘ 1 t
' 1 '1'» t e ' V In some on may ' rears ago d1ca1 cha g ue 15 L A s whu I [)a
1 3 v-f‘t: - _ lollbo he reaS )nty )c as ra reven gunner here ‘
1 1 1,111“. ' bhcat - d [11), t .1" [WC [1 been other as Cu‘ . ‘eat W an
1 I" '1 pu . h z: foldC v) t PaDC ve n0 - many - out 111W 5 , C
1 4 =1 ‘_ a\£ 1: -5C3 1 re ha ,1d as m . ‘ 103mg the cm lme
V 2 -. eethS . 1. coul Y v- T16 r fie ”herb . to I. better I
V 1 1 1 '1 I 1:6 found m a “ragga jOb Of news C0 in the newsRaIlfard going for P2111211 well store golllgrgcr stores wtll1 lattractions- “ee
, '; 11-1, M - ‘a _ 't 13 t 1 are I r a . I Y
S 51 £1.11 that was (1011r1 E local paper. ~ that con- llneS’ 1);}th to methods this agé- [ltl'ereerchandise and othiredia that m a ‘ and
V 1 11 '1' than [1' int ls ho C m hiFtY Yea , o m f r as to )apers .
a '11“ erage . - Cant [)0 . '1 the W t or t _ . here may , 0 so a . am“ I “at
E 1 1 Anmher Sfignéfibeen gomg 0.“ lfifteen enough (“Vestedy C01nl)€tltl()n!b1; there is Somcfthere w111 be 1:0 WBut there 15 1 are:
. 1‘ “1111 t , -d'ti0ns 3" f them In 2 Increa 1 fiber; 11 -n_ few Yea . mty seals. Vimistic ‘
fl 5011 d 1 Meme 0 bushing 21 - ther 10ca 1 time and 1 ”dc the cm VICh a pm ‘ mm
, ,1 ll 211' ‘ field_ 0 ‘ ‘ S pu . 1 C no 0 , . f r the . re out“ rrant 51 V ]C fine
1 at .1 daily 1 r e c1t1e’ (1 mole ) )etltlon 0 . 7 32113613 21 ' to wa ‘ C are hon [ha]
., ‘ : ll L11 ‘ [115- In a g - more an . IOTC colTlI . s D2111} l . as nolhlng .‘ .- lIC. Ther W seats. . ‘
' f g. t ”a. mom - becomlng , 1 C s1tll- n 7 . bgc1~1bCr~ _ almost . i L ths Ln )L coun / um
= n 1 . a er IS ,. towns t1 . st of .511 ‘ k H111 It we“, a hat are m - about
u 1: 1:11 dally p p , - 511131161 1m er tClC‘ . ,. (1 at 021 - [1011. - cum” I . lwnttcn “m
1: :z I. . ‘ness, 111‘ No ( 3 dellqu . f )ubhca . tradmg (I ald am hard L
1' 1: 1 1 a blg bUSl ' r the same' ' nd now ' 1 at), o l ‘1 e dally * 1 5 been 5 (1 [110 clas
3‘ .11: ; . 1at1vel} ~ [type a - 111 tlc . on, '1 1 Much 13‘ ) “to an . ‘_ n
. t: : 1‘ 1 - 15 re . latlul 0 . t “on 35 ,- “on an , . ter- ' h [ Lht a O‘ R “at a .rl
l g .4 atIOn . h a 1 , days 5 , encla . ml 111 1n 0 ‘, 111.5 15 J , mg
11 1 “| ~‘ can a Prmter “96a neWSpaper as I?)1it2tn was not 501a, gthe latest news, 1231100115, the 1cmll:mgin many cases I: merCham and
1 I 1  : H m , o) A n) . t . ~ 15 t x; ,- mC — . .
1' ~ 1; L f -2» an Old Pre$5 ,5 Inore than alfllcfi i'nterest has notfzttures, Illustlatlm ,And there IEFEEW Poor bumnlc‘SShavc gone to Eedf Pm:
,. . ‘1 by, an) , m1 21“ A Csting‘ t 1C strlpS. A _ 1 nd- a 1 1 ~ g — W10 ‘ [mm 0 V‘
1 1 gonC t the pa) to havC ‘ ‘ rlled c0111 . , 71th 13. IthhHI l 8‘ me V ‘
1 v 1 . nee . ens 1 50-04 71116-s “ . and PL . o ‘ ) amp 0‘ laces .
1, l1 3 1 dally Can 1 6 1t haPP TC“ 211“ ' kl r magaL 1 “1010 . ‘ nng Lx . V all I) nu
. t, ecauS -,, It |' wee ) k - 5- ant ‘ t 11151)] t . ,, 1n .sm a. g
- l1 '1: ‘ ' bonds b .. Chlfic- , sjnar- - ‘u‘atlon‘ I 7 ‘ SONIC Debs ’ 1)“)
x . 4 us . [1 an . nt are lllus 1 [me- 1 buSI d b) a keel
1 1 z, , 1‘ 0n .. t d P1655 . .( ullnnC rerS fine ever )6 . vcnat“ baCkC m
11 t1 Assoua e ‘ t m Cl ' — -)mc COV ’ . 1 than g1 1‘6th 1 ts — )ugh .
1 E 1 . . , {men 1 Wm 5‘ . rerla b r mo. Khan ‘ ‘C cm i ‘ “CS
111 ‘1: 1 an. , Cr 1nVC5 - ~ [1121“ ( . ‘tln n'a “lade } V 'hCI‘C n16 . ad sens in],
1 '1 1111:}: qllers largcash for operatlng Interfsprggrcss has beeninws in the last “ “give CdImr —1h hard mad leafhei? MC
1 ;. re ) eat I , araz . V 135 gr)“ ' [ He ‘ I w F
1 M1 and mo bL GI b' ‘1“ m 8 )[L’ 1 t tha ) Is In
( 1 “1‘1 A lent can , - as and l / ()kly [311$ , ) )rCCIatC 190 km. . . any
1 11 11 : erly- . the stattn eVI— (131110. . , T116 VI 6/ d] l 1‘ a town a - bl‘mg 1Y1 pm):
. l1 1 :1“ t C; A 110‘ vhllc . . 1 than to can 1 an ‘
1 ~3 a“ , and larg . - ns art Cade, V , t, lron he au . CY H (
1 1 life that C0n501lljllat;:dustry, but thlat iiod still- 1 an“, and the “‘19: 111: mm and ”which Stores (1m: distant 30]:
l 11 Ina . nsta e 1 enCd )y 5 here is l 16 inle 0 A I ‘ ‘ers to 'he Inor ‘h I A
1 ti 1 an 11 ‘trcngtl Thent . 1: r [hC l . _ Custon ‘ to L ' _‘ mm I
1, t 1. 11 (16110? 0 h been 5 . 131d 0 ., .10-L11C ke chmn lung 15 . a )1
1 . _ , as lungr at Its up _ an m I t par ~ It“
I 1 , Industry , ‘ nt each ma .‘ s flashes: ‘ re. u C and tha lame} C / a P:
t 1 ~ the 1. - uom- - de )ende . 'th 1ts new ‘ _[ Sports ‘ W scat, - in the a .m
.1 t 1 mma - 11 1n 1 d10 wl 7, rtb 1 S , (out? I _ t than . rflmal h
1 | 1 V SUCh e 1 finanma y I bet» m k“ 1“1’0 ’ - drama. wemen . le fact v 1‘ a
:1 1 * 011g: munl Y ~ tC lflar _ A nulSlC: . ore CO] I 1d) £1 ”CC 0
1‘ e SLY , a COm mu 1110“; ‘ In In 11 IS 53 soul I wee
c t 11 = On SCI'VC h mCI‘CV m _ ‘ mmcn ‘ ‘ akers hen a V the I
. x 1 1 r can t at t 6 . ,. 1ts CO 1 funm But W 11 Lowm: . ~1ncn
c t ) ape ers 1cV\b, 1 , fines b ma yum cam
t 1 ‘ ‘ ntWSP eak pap e there V . nd tIC . home Y . nany S ‘1 6 bus] 1
1 1 two W . . 1‘ thY‘ . 1CWS, a ' t0 LhC hat In 1 . 3. I 1 V con“, '
x l 1 than - 121115: 0 . C- 1ntCrV )u ht 1n ub. L . d [lug 111 d [0 . Cdlt
‘ :1 H1 ter ()lltlc ort 50m — all bu g reekly l) ) “e ls r) ) )16 ha 1 51. i
t I; 17.41 . ankCrS or P 1 - n to SUPP . 7 ‘ the land , - Yet somC V‘ m_ rcvcn as pcOl C accts . Md
1 1I 1 33 ; 91:)nstant temptatlgling that w111 br‘ng the turn of a dlalllVCS they have no co; gm by as long because of {12% condl- so (
1 ‘ l ,1 i. 15 . some t. - 1 themse ‘ 1 i1“ Stor A r nt t 1 I rs l
. t l t r OPPQsC- d dollals. “he” 1m 1 I [0 ”e 1 . ‘6 am ’ C yea. im
.‘ 1‘11“ 1 one 0 l heede . 110 115 11 these .. To a mg bv-gon I V I
0 1 1‘ 1 1 V muc 1 thher w .tion' ' i§ that; a . blllly- ed. In ’ )n the
1 f 1‘ v . , in a fCW 1 nd a Pu hIS PCU . *th [hlng ‘ tive In V6 Chang aited ( Star
1, 1 ; t ther 1a ’ be On 16 patht 111 so ac tions ha ‘in 1y W V They 1
1» t1 , .1. 1 On the 0 . self has to nd '1 1 re so a e ’ t and 1 nts 511 P ' (1)0“. am
1 1 1 I I I as erc 1a 1r ( ~ a
l v» i 1 t f 1d t0 hlm . rC (1C?[1 a )emors a .1 1r produ _ the m to the I “ma IV
1:, .. 1 1 1e - , .squa 1 (01111 . . V6 “(3 .1 M1. > came It - c
1 a 1 1 x: has a I 11 Sides a ”Vt ma" ' 11111310 - - whl C . that after t
1- 1 ; A a ‘ '1le5 y (r t0 talnlng; trade O 01“ >
' a 1'" 1 l ‘0 g‘V" ' ' the C‘ . _ mmn t enter 1 the ed tog _
1 11:1; 1 tOCS ‘ m takmg . ong‘ lour 1 1 them mm6 to Pm on V verlearn
D 1 s 7:5 _ keel) fro kc for btr « ‘ f r milkC , - Content ja er “6 g \
.1 x t0 1; m3. , _ se 0 [or 15 ‘. new” I) ‘ U
a 1! - 1065 1’10 - tle chU TV Edl tracuve ‘ CV
. :1: Ch ( , 15 llt : F051 unat “ m
I I“; 5,; ‘ wh{ whde there )apel” ol an . e drab, dull,
t1 1 '1" 1 nallsm. e of HCWSI hr er 3am
1 n 11 the militant typ there is need ( I L I
1 f1 I 1 tion,
1 I 1'11. 1 r genera
1 1 y '1' ' olt e 1
O “a. 1.
1 1 \H . 1

 a pip-six . .. ”WWW" ”T ”TM“ T“‘”“'::“‘E "iz'iEEE' [i . .-'
~ EE :EE 1
‘ tr: . E: Ei‘ it: EE
Uly,1939 July,1939 THE KENTUCKY PRESS Page Three ‘ E," iii .
1E EE‘EE‘E ' i
generation E ii to their stores. Those towns are gomg ance' is good presswork-and more illu- are not automatic; they wont ring the EEEE E E Z
\ to seed; no editor of average ability can strations. Weekly publishers are every cash register Without real cooperation on - Eiii i. .
merChantsi save them; and youngsters full of Vim year givmg more spacieto pictures. the part of the pubhsher. No scheme :.:E i EEig'
complains and energy are not being attracted to Second, better editing, more thorough of program has squiCient momentum to ,iii i ii iii,
Whinesini such locations. . . . covering of news, more entertaining score a hlt-WlthOut the active interest 'f'iil'Ei ill, .1.
) and begs E Yes, the source of revenue is drying features. It is easy to use too much of the publisher. . EIHEE
pay what up. It is almost pathetic to read some of syndicate feature material. Note the No less important are the warnlrigs £1 E, ' i
Ewers him- the letters from publishers who write to phrasmg . of that. sentence. I am not sent out against take advertising agencies E, E: E,
ler, and in the NationaliEditorial Assomation and condemning syndicate features, for some and space grabbers. It is humiliating ii 1i !’_ i
iis readers. , to state assoaations urging {them to go are fine. But it can be over-done, and 15 to see how much. space is given; away EiE lEf EEE i
ier at the after national advertising. Some of the sometimes used by a lazyiman to fill up because a mat. with an illustration 15 1,1; 'E ‘1,
WSpaper. letters tell a sad story, but they .make space instead .Of hustling for all; the local furnished, This is the new technic of Eh; ii .
twbeat the one mad. The publishers would illkC'lO news..Prize—w1nning weeklies often make the ~freie-publicny experts, PubllsherS iii , iE- '
aper, Mr. sit at their desks and open mail With intelligent use of features, espeCially tall for it, and there are press agents who 5‘th E E1, ‘
instead of orders for advertising that. Will keep illustrated material, to brighten their make formal contract to deliver so many E» ii. ii iii, 5
ants is to them going. Yet not one in a dozen pages and give var1ety. But such matter columns of public1ty for which the news— E E ,lEi
:1, and he would go out and make a market survey, should supplement rather than sup- papers of the country do not receive a gi-EEE El.
used. It is dig up detailed information about retail plant local news or local features. dime. To our everlasting disgrace be it (I? WEE
it runs his outlets, annual sales of dealers, and 21 Too many weekly publishers neglect said that the sucker list has not been ,th EE‘Ei _
Ht, “Shelf E‘ breakdown of circulation showing cov- local features, espec1ally those that reduced perceptibly in recent years, be— i EfEE MEEE
Fresh and erage of trade territory with data about would provide an unusual picture »— cause so many publishers fall for a free ;,EEE E, EE,
that kind subscribers and their economic status— something different from a single col- illustration even when they know some- f] E.“ if ll'ili
attracts a E how many own their homes or farms; unin halftone of a person’s face. Repro- one is getting paid for the space that EE !i ll ll
how many have autos, lectric service. ductions of formal photographs are good, costs the newspaper real money. 3, ,1, ,‘i'i' '
st serious etc. but an action picture of some local fea— Fourth, cooperation with other pub- ‘E" l ‘iEililii
”1' weekly These publishers have the idea that ture Will often call forth more d1nner- lishers! This, one of the most encourag- i} E ‘Eiiii,
3 on their all an association would have to do to table comment than any straight news ing movements, is helping many pub- ’il 1,1,,
source of get national advertising is go and ask story in the paper. lishers to cut down operation costs. fE .f E Hill»;
hants are for it. They have no appreciation of Third, more general use of the serv- Two newspapers in the same town ,1: E“!
by their how large advertising accounts are ices of state and national press associ- exchange type on large ads and on legals. Eli § iii”,
iat/where i placed or how markets are studied and ations. There is available a little month- They take turns setting the type, or . ii” ii iii :Ei’
)etter line E campaigns mapped out. ly booklet Folks for use of country cor- they split it up and halve the composi- ii iii! ,iE
ictions. The undeveloped resource in most respondents. It is interestingly written tion costs. They sometimes make use of E‘ ii, 34,11, .
that ina ’ weekly fields is classified advertising, and filled with practical suggestions on the same equipment. One paper in a ; EEx
dy papers and one thing on which all press asso- where to findinews and how to write it. Chicago-suburb has a large, fast press. EEEEiii‘ E EEE
t there is Clation managers agree is that the pro- It has greatly improved many rural news A publisher in an adJOII‘llng suburb i, ,|§=1EE
)essimistic gressive weekly publisher can bring in pages and has given correspondents a locks up his forms, carries them to the EEE .lfl
some fine more revenue from classified advertising new interest in their work. “Ilien this Other shop, and utilizes the last press. It EETEE EE,E {EEiEEEf
intv seats. than he can ever hope to get from 11a- is followed up, it means more subscrib- is good business for both. ‘E ii, HE E
ten] about tional advertising. But it means hard ers. In New Iersey, three publishers went , i‘itii’il
the hard ._ work. You cannot develop a profitable Then there is “7. H. Conrad’s monthly in together in buying a Monotype and “it ‘iEEEhE
is just an classified advertising department over- serv1ce . for developing ClaSSified 'Ads, an Elrod. No one of them could afford Eiii 5 iii iEEElE‘iE
merchants mght; you can’t buy it. This is a growth, which for a small fee gives the publisher such an investment. No one had enough ._E, .; 'EllliEi 1'
ie to seed. and it means lots of work; but it is a the benefit of experience Mr. Conrad work [0,. the machines to keep them Pro' EiEli EEHEEEEE
found of profitable mine when it is developed. has gained through the years — an eX< fitably employed. The investment was EilE‘ii :EEIEHIE
.11 places What about the weeklies that are perience that has put The StarNews of split three ways. The publishers take ”it iiEiiiEEEEi .
)y a Pm going strong? What are they domg to Medford, Wisconsm, 011 the map — a turns _ a week at a time _ using the EV El‘I‘Ellul
nough to kFCP up With the parade? What quali- town of less than 2,000 population that machines, and keep their cases well filled ‘iEiE,’ EiiEEEiEi
1 leading ties distinguish the modern, successful yields eight to ten columns of want ads with new type, leads, slugs, line rules, .31? E Eliiiil‘“
nto their weekly PaPCI”? CVCI‘Y WECkE . . _ etc. In Iowa, four publishers went to- i=1 “Willi"
ing many First is its attractive appearance. The The press assoc1at10ns give confiden» gether and bought an engraving plant. " EE-E iEiilEi
:ker than Progressive publisher is alert to the tial tips on fifty—fifty deals whereby local It furnishes lialftones for all the papers, iii ‘llEEl .
e distant necessity of greater legibility for body merchants and distributors can obtain at a fraction of the cost of four installa— E, ii EE, ii;-
is much E. type, more attention-getting heads, and certain national advertising. The motion tions, all of which would be idle most ,3EEiUEi1EJE ii
irger city. a l)etter make-up that gives balance to picture cooking school has brought of the week. j I, ii i; .
t remains a page and makes it look interesting .— tliOiisands of dollars-to weekly papers Greatest saving of all is in a harmoni- iii E EE‘ Eli; .
source 01 . 91 frequent change of pattern, so this from national advertisers, not a dollar ous relationship between competitors ii Eiiiéii i
ness men Week shaper Wlll not be an exact. duPlr of which couldihave been obtained by that eliminates price-cutting on adver— ‘iE lull, iii
to come Ciilite of last week’s. One of the smartest inidiv1dualipublishers or even by groups tising or printing. A customer cannot ii l “El ‘1
e accesSE' e iitors I know is continually stressmg a without this clever tie—1n. The producers, get a reduction by threatening to take ii i; iiiiii .3 J
se condl- “'lde range of stories for the first page, in cooperation With the NBA} arefigu}: it to the other fellow. In a few places iii'iiih liliifiii E .
me years so every reader — no matter what his ing on a housmg film that Will bring 11] publishers actually solicit ads for their ii Iiiiii if 4 E
on the interests — Wlll find something that in- new revenue. There are many other competitors _ so much in one paper and i .5 I" E, ii, .
rs. They stantly appeals to him. An indispens- tips, plans, and campaigns made avail- iiiii, iiEE ,5 El,
- attract , able part of better mechanical appear- able through state associations. But they Please Turn To Page Five EEEEEi ii iii:
'. EEElEE 121E .,
EEEEEE EEE1E.E.;E
PEEER‘ JEEEEi; ’

 r 3 111115 1939 1
. ,. )f the g (
3 er ( (1r
7“ . bhsh ad :
S . . . as Du] 1929‘ HE hhis ‘— d6]
‘ ' ' PRES . rCUrlng.cngCr 11 111111 after I‘ Pu
_ TUCKY )aPCY-S; 0 Moss . a €011 as ahen so].
, V. . ' I r . . .0,
. ~ ' 'l‘I-IE KEN mun“) IOWmeloon “11111;? time ag death an I AS
. com [0 nc( , sho 7hcn was 1
. . hlS “kiver ,lzl“ L d . “ 'fe. He he
‘ —— I x m ’ n -. 11
.. '11 readlngit frO1T1 stS that 1.C[11‘C1nL Custodlad ”111111116 KentuCk); 1 0m
7 ‘ l - ~ ) ~ I ‘ 1 » . ‘ ‘- ’
,;;q';‘; 1-b leiSurC He reads and dlgil') page propeil}S actl"e albcr 01 “as its FIE: 1 mo
V “J: ’ I 31' 1:1; 11' ; , s v , ) ;. 11. )m - ' - 18 -
H '4 . 1;, 1 . )0" Z6 S C . ~ U . )1L , 111C ,; vlng a u
. _ ;, . 1 111131 ; e F011r neurbgdland agalyHe readity edltoléads 511(1116-1ong iation’ scrsccreuny. 1:0“ in J i
3} Hg: 1‘: 1 I pag k' er . a s. nun ., spr' . a gSOC 1 as ‘ .ocla a
; a ;; ‘ . ; 1V 16 n11 ,- , ‘15, 11. H A. an“ ASS wed
V 1 1 “1:“: j 1 I h he '56 Co 111% ‘he CC Pfess 800, 1h€ 110 se 1
1‘ 1 1‘” W1 . adVC "1 . , . .1 1 ~ . . cs e w - .
: 1 I 1 ,. W ; the h15 es. 1U , 1 1I om f on . noung .1
113““ I: ’ at; SS 211156 1th -, ag 1un . kn .«s 1 1 o . 101 >1
1 1 ‘1 1 E; H A . ; 13 p 11111 ( P1581 » 1 qt 1 In P 1
he“ ‘1 1 I e r ‘1’ 1)“ th W Lu h . C0 ,1 at , ~ A . ( C h
l 1 1 I [211 110 Ive - L1 111C . ; [he . nuC [he
1 ~ 1 ‘ L 1 :5; - -:;; 'ggs: L18 ~eSS ~ 111, (1 1 1
' 12:; ,1' . ; s:;:;.: keep V thro rogl I aga .[ “rung (11 I
. w ,5. , ; - ;. :;: .5 - 1( _ 1115 0111 ,h() h i m
.. . , -; CW 051 P . a1 11 m 1 u m. 11
. 1 “S1 11- 1 '2 t : I ' _ 1115 n r In tune a )6] ‘ ~ an( a 21115 I I
| ; :1 d ; ; . 011 )1 - ) 1 . )nc 0 . u“ I w
L 1 . I11!“ I 1 en Kentucky [or-5' 0f Dave statccr’nlnunltyt 110 evCl )' (1211' longtuckh 101 -—— 1 [Ll-C
I I 1 1 r e rs - c0 . . _ es . ell . KC 1d 1 g
.1 . ‘ 1:" 1 1 - n 01; t.h Dape Cesslul 1 filter (161)311“?1 , of .‘ ”ample. I 10
. ; 1 1'1» : 1 } ligatlo clatlon suC eWS 0 ,Slve ‘ , '51011's . )7-5' L" 11mg ‘ P
. 1 ' 5-1; 1 1 1 pub Asso — _ r the 1 1e 11 ,, ;xCe5 165 in papc - ,r R; Em} 16
1 M11“ 1 1 1 omcm Press Puthhe ”PM so“ g6 13 ught EXP mnnun 1 Weekly 1 (my-+1011 11‘ act ex kl'es t1
I 1‘ 2 Y H . I a a I ‘0 c( . he ; / 1 NIb , $1101 . 7 1 ; 1
“(1'11 1 X Edltor ’61)] p ' I1 bl ed 1 t T w , )(. .WCC Pl
, 1 1 KEN ; ; 1 C‘ ; ofte 113.55 16 11 AC? . “7‘15 1 senn d ‘
, »;1 . 11 1 ;' tmann! _ ton OI , 1135 . 6 ha 's [H In - ' [ht ' V mu 1 ' .D an 13
1 at 151; 4; ‘1 1 R For Lexlng ~, 2113011 t0 [11 rse 1 Elfing 1 ,kllCb 13115111 g k ‘ 1
. 5; ; . r ' resS: ll tent ObVe Bro?“ 11 w“ ' n Pu ”6 war. l C”
.7 1 111' : :I 1, 1 Vlcto Inel P ' ycon the . . .lna . atlo V thI ‘
H I ‘ “1‘11” 15 T 5 1n ; V 711;
, 4; 1;;11-51 I 11 1 The K8 5 1d d 101". “\‘O’ eld- 11011 101 1) c0111b 'Shmcms loved, €16 1 j
‘1 “a“ 1 1 I d on nicer Hera edl 1 fi , . 1m C . ablb .1111) I ;. tmg
a 1111-1“ 1 prmte iqtiO" 0 x1n3t°1n Heralld “nulll Y be?” one e“ m mt Ling est ably C ial Pun { (la)
1 1 ‘5“ L11 ASSOC idem, LEeddyvneDanvne (on Nmn k; Pr . 1 )11D a hang 11110 ,as an M“
411111 Press pres . ent' ger. m, LuC 1 , n o) 1 ~11€1C 1 CO“ A x\ -
:; ~;-;; ; . . od. esld ssen [CT/C Ken {6 1] r U n the Arc“ An. ‘
11'1 1'1; demo ice-P” Me 16 E .he V105es ‘ d” a 01 “mt 7r F. [m
I 1 W V R. Undley; Vc._TreS" _ an; @111“ . -, ue 1 nd C the as ‘1 )allv col . 13thC 1 . .
1 1115131 11 T115332; M'Afceock, Se e Comm'"::cho, clii‘fiunt' I 111 thlS ‘55 EleVen aeditol‘s ofhavc 11101131 Entcrflitcfinistraun I” i hes
a . I I - . n- 71‘ e - o as , n dll m
1 “11““ 1M Gr cums 'ecum tmel We, Ty mm) W 1“ Inn {110 Vh _ , [Cl ; AC 6 l)
. , :1; J. Ex sen Gaze Arm lasso V0 1 to se V rc L11 1 b\ _ mm. mm: ‘1
H I I d “I“ don. ton nee G -t01‘ . 5 ' c [110' r a P cc( ’ . 1119, , , 111“ ~e)l€ 1e
,; Er :;; ; Lon cnn . Va rdson' . v10 nter . rvlC ank 01 p 01111 ngh k as d . m“ I H
. H11 11‘. 11‘ chev field. Cate! Richa ocatev es T. e f SC th V ' ns . a on. 11 ~ t V c - r “ l V “gt . ‘ V
; 1‘ ; DY tel‘ Advo Joe . Adv . Jam 111- -s 0 ~11 to .Csslo _ 11 C m 21 4111115 735111 ; . lasso 1 ms
1 ‘ $1: 1" '1 RussenLee wafiem “a1: vxlle ton: cynt 1 €31 wl-S Axpl . [he - 11 new .1, ll 7 , \,\ .torla . , 1
1 “j I E“ an. dour Dan Lexing 15011! rimb‘? Y We ,cd C d £01 WIS ( ; , nu ale): Edl . [1011 t
1 1 1%! “:1: Harry Mora urler ,dson’ ess, T. W1 d T axd. , ate. .mcm . an 150 '1 116 7 L. D - I1211 .lfica let
‘ 1 H" I.“ 1": rd, 15 co Richa ky Pr . T. edfql' ' Her in St 3 1C 111: VVC a 1 Of ‘\ - 11110 . . C1211 _
; .13; flguisvfl v. entuc “dent; en, Btsvxlle Elk ’ .y n u OOdW us. He T10 1 he h( 1 101 )S' ‘ hm
. 2 “1,112. ; ; L es: W.nn, K ndepe C_ B Pal“ ert L- '1\C nd g 111111 erson 1] let“ . m L Ska . 1 51101 ' I
A 1 1:" EL: 1‘ Tim ortma land Iprank . so“; . Rob 54, - n a 111" CO d 13 ofte tlve ad 3' - atIO1 actIC' f
' 1 MW 1 R. Pig, Ash abin; R0131: NeWS' clat10_ s [o 0 Crs an - tiolb . s geflta 110 h . ,mbln hat pr , o
A 1 1 Nol‘r Log . C walkegolumbl .- utlon‘ 1 offic SSOCIa 65810“. I . “OIL ‘V a , , ()1 Cf ' atCS [ '.weelv . 801
, 1311111; 1 ' %:;0°;a%am1:§fary- committee irman; [I lbthank tllkc)’ Pl‘CSS A1110“ CTR: publl‘ Claflhe inteltfihata null}: and seinlir pri- ‘ hat
I 1‘ ‘ “E: Y - . - l . , . e -
1g“ 1 Edmgsmr, Ho mama te ChaJopnn’ to 131C £01 7 f t 11 1 c, 111 ~1ab10 Ck IC 10 t1 .
1 f ’ ' t. K61 ken, ~L 0 lecg val ., wC . 11 - non 1
I 1 Hi“ 1 Lam Leg Advocaorge A ntr0u .1 e - )0 )01 r 1) AV [1) . del 1311ca
1 ,ma»: 1d . Ge Arme ange L1 . 11V 51 1 9111)] e 011 we mm mm m .
1 KM 1‘1 anfle rnalv ce LaGr c- lca / 11C ' - )rat . ; 11 C , an -, 111C 1_ 1211115Y 1n
; EH1; ‘ ;‘ 0rd, Mgget Jt’lltlh; ngwsonéaster Re publ {deuce 21 1V ram [11 ”me In” any a Rate as “Ch 15 a. lung P bi— ‘
1111 11 1r Muffins $0$m0n\’i’eaw. ban Laztte. ,f to!“ V can 0n / Clcven mote CO lies ope‘ mm W] '01) P1111 S6 mmL was
: 1 '; Tye will a t‘ 00 ul‘na; oodm 'Gaz ( .' V C the )r0 in- ‘ 111311 "’ 1“ 1 3 t 16‘ 1” '1‘
1 ‘1 WE. 09°11 merge ier-JO J, G linton {101% for r101 thC rv ) ; )a1)C , _ ; 01 1 WC W].
; ,; ‘1, , SP coul‘ mour 1d, C .1ee n, C21 - , n » we . rVe to ma / )WSI [668 S 0 H I
1 1 M- Jr”, ”9 . say we mxt 'ngtO 116 1" b0 , SC te , 11C )10) . 1 [DC bley .th
~ 1’ Km ms“ Era. wate 1 . Com Lei!l ckY w g - 0U d to ‘ Sta ' [ht 1 mm 11 ) ca ‘1
1 E1111 1 Lo ham Lee mm 685’ Kent“ 8 no 11111 . 21111 the ()1 - a1 ; c 1 ; hang .
; 1 ; 1 ~; 1; 01d Harry 9]“ EX kY 1'"r n, a]; J0 - 1 do a 113m .8 of thaL engag . [elc um
. 1 1, '; rd; span entuc vmgto Journ smith wfl - )urna ')ape1; and 101” ‘ 11, m
1 1 1 “111 0 New m, K 5 00 State lam it" J( ewSl ,. $1 ,,ntla ) 11); a ; int(
1 H 1'“ ’1 mm nder ' fort t‘ F um] I 1 C n . ' 1, [Ion 735C ()1
; 1 11' v 1 For sau ank cra . n1 f t1 b11111 11a ‘0 C I that e I
1 t “F” 1 R. an n Fr memo vtS 0‘ ‘ a - h 3.1 ,, 1d. [hos suC
. I . ,‘r‘1, 1 1 1ct°r - C lmDSO ’ sun . Cl‘c‘s ‘ f 0111 . 7111C cr 561 Sllow ' of 1
I it“ 1 1‘ V irman' rt 5 ah t 1 0 — m V\ ,1 16“ . ch ~ [Ion 111- ‘l<
Y z ““3, ROM Paduc , beS malls IC)’ 3 ng , or [6 CO at
12-1151: 1 Post'Gore. News. thC d [OUT D3 liable ‘ 'ficam p .nersta the r
l v... ; :5 ‘ A H i . 0L:
. :; ~12! “3 rgewwn . f G00 ocmcy Dal' RC inslgnl ;e m ‘1 d that t
11 ”1:: 1 1 Geo (“”5 O Dem the 'VCI)’ '; 1110‘ , State cOm' '1
. z ; IL; , 1 4 ,I'K'A [,(3 B ‘ Ff Of vked 16 ‘elatl laden be these 1
; 11 H21 1 . q T M201, der as peop I . fig 0 it may nom 1001 im
' I ‘1 E In“ 1611’ — A S“ ea hose ' st 11111 x . Ct, . - 11 or
. 1 11 11:1 , 1 M BER “3‘: S And OnymouS inn: Let tgue agaltln Prerce. In [if prlntmglestined [made to by
: :1‘21 ; n . eg all rel ’ 111 165 .e ( ‘ I us his I V
:1 11 1 ; RE A11 a s qu d to 66 1 5a a1 no . t was
; p1 1 1 1 P ‘ thl brOa f1“ of 113. '1 Ops ‘ .enta . 1n
11-1-1? 1 Y TCWS a have {es 115 - 5 1 )165 . ‘hers try
: 1; ;. ; CK N 138 1\' fI‘OIn - n5 Sta . . [10n ' 1(61 bl” oun
, y; : ; =1; 1 1 TU TIO omc 'tutlo ited hlch bma t10n- / pu r the C I] \
i: .' :; ; 1 0 C 'nstl Un r W . 111113 . 1 b) . S of Oldng I
1. 1 111mm K CIA ,, 1869 wh . an 1 the nswC ’ f a Com“ iatlm Halon f h v cm
1 ; 1191;" 1 SS0 “NI/4R ' “61"“: (1065 he a nd 0 530C - us 5L CSS 0 ma"
1 ; ;; ~ 2 ; D A1 n d t ' -m a 11- w a arlo blen Who '
:1. 11 I“ ‘1 1 A “N,“ 1 Whe I D An _ .113.115 C0 01 . 111 V 0113 ICC - [mg ;
.. . a ; 1 0R anc . dlez pm by the his 1' ss [10 was IPIO) )rm anl
; _ p , ; ; ‘dw ) un en - b I f
L 11 “11‘ Cuca . f free . dcd . f of t (A [11L t an 10 . n o
:2 ; 1; ; . Am 15 0 foun he 6 )W he ac . e to - mo In
; . ; , ; g ; t)! 7 has 111 . be th sh< t I [1m ‘ du ' C. .
I ‘ 1 a H 1 um i J I‘ the 130 um be, - ; ‘1 t0 118 10 _ mm ~11
’ 1 ;11 , z The COmegnllze? 1 in the 15 C Collntry’s' 1n the fryou mayhenever subjcc part 0[ Ihen the Eeqmre 1 1 IF:
1 ‘ I '11 - ld , (17‘ 1c 6 . [1‘0 . wa - (3Ve ‘.g W hC ,Votc . 5 W ; not 1‘
_ 11 111; : shou ,- Del) t art ., “on . luon, . who . a (he; 'dSt t dc asmn 106$ .
; 11:11 _ ape . 1recen tama mu )r m, mm .1 m K t W erg ( 131
M I” I ‘ rewsp n a men 11d: ‘ « abC ’ f A1 - 115 whal on -)aP ,, ws
1 I; 111. A t 1 art 5011 stl) g 0 ' ‘ n In . CWSI I dre [he
1’ I” ‘ HOV ’ “D613 f the 9 UC state' 1tll‘3 - lon- esS he 1‘ tlon- . An r
( 1 .(1‘ ; almer aid: ms 0 make“ 1ited ‘ any c . 0pm expr L amen t? i ' Lrator ape 11
t 11 1; 1 P u111, s keyno er, It 1;. U1 Us [0 1115 ately diate ( mp . mms newsp w [e
. ,1: ; ;.' -; v he )aP (:0u . denlfl' ress dequ ? [9 Ex Ad] the Sho I
1 ; . SDX Q of t flewsl 'e 611 ; 1t eXP a day zho ' 31y, of to I
; > ;; ' - ne r11 erUS ’ llds I to ore r to M . V r01 age CSS an)
I 11 [111 IS 0 mOde I to p d m ht 1d 111 ape 1115 '1 u ; ngr . r ; (I
. - . ; . n rlg ou sp In 1a! g CO [0 I Y C
1 U '11 . 1mg, amer buy a ' 17 a r C new thC by dad th
. ;; , ; . rres r e . ha , mg) 3We the '0 I d [Cd . [en - W] be
1 ( " _; : mic gape ng . easl an 1 of .[107 note . v0 m mm s
; 1 1; - sl adl ncr u — gm q V n as ea his
1 r I 111 new re r 1 he s0 ow he )L10 . W m t C md
: ; . 1 ; z 1 the tead)’ ape ,, V 1. t . ;At ft X61111 ”my mn CO mp .8
1 ; t 11 1'11; I 1 s a 5 nCWSp 101110 as [21 D165 1 arn 0 C immL 'ed 1 exe mm )
2; :1 E; age the 1m 1 - true _ , Ody)” we 6 “bow that “gag f the f mt rt 3”
:1 ’1 1 ake “Ode nt 13 - Con ; VI 0 11335! Owel 66 C x. 0 . 0 . pa h
1‘ 1‘ 1 1 to m ' the 1 [eme CSS 15 . U113) to 1) at He p10,V . 11011 klles ajor 1 t a
s 11 w 1, m t sta . n pr r m e g0 dson st 7. cm bllCa i_we€ e m ' tion,-
l 1 1 5g 1 I am - tha ma ade H s W 700 - u te pu vem . th ca .
, c ; u a e _. 0 re a W Aug . v0 _1 C S ‘ n, bh
K ‘1 I,“ 1 6 OP 6 ks. ust . 10 1.1 - 01‘ 110 u
. 11;. . ; re ag . ell rag ; ;n I urey mg; n _ hes . M f p
1 ME: V . ‘A h In ave . ‘ chl . f 0111 l , tOW . at xck 1rCu t" 0
a y the ' n - all th 0 m 11c arl (wt 00 C un / ;
; : ;, . he d 56 1g 1 1n dea day - hol 1 he d 3 0 the CO I it
' |114:1" ‘ as t beCau . eadll ted t 1\/[0n _ 111$ fata 01 ha“ ’ . 'n L :,
1 ‘ I Er“ 1 d 1115 I‘ - teres bu r1), d [0 ' h 3- leafs L - h IS 1 , '3: -
1. . 1 ; ; .; «ne , keS - 1n er, . ea u—ne wlt 80 } en ‘ rhlc '7 V
1. 1 . ; cel . [a - rlly SDaP s- retl . ken en d be t“ 1
I 1 1“ : ty dlna new satl had .trlC be ha _ 0 .1
. t 1; 1-; .1 the c1 1 or 101a ants S 5 have he ws 1
1 1 ‘1 I 0 w1 he W . (1 0f 1 Wa uld ears k n6
O 1 w 15 n . the t 10 am w0 52 Y uc Y
IL, 1 Y e n [ha 61‘ - He ()1“ ent
1 f 1‘ 111111 H WS 1 estS - fest P rns k. 5_ F - h K
VI I j 1 n6 ' ' ter r16 [u , [aC ;t 1 wlt
1“ t1 9 ”I“ j 1 the tam m 'test, b Ce, he 1126 Angus ected .
v; 11;; 1; has cer he shO1 Hen “men on‘ 1 conn
a I; 1113 d in t readmg- that depa actlve y
a 1M1 =1 .; fie nsified pages 1. takes
p 1m, : me those howeve ’
a 11;; 51 . Only t9 fives. . cader’
B E 11“ 1 V 's obJeC unlty r
/ U 1 f1 1’ P hl he comm
n 1‘1 T
1 f4 1 1
M y 11 1.
I 0 :~
1 1 n 7‘
1 V 1 g
.1 J: ‘ ‘

 “leg; ‘ ‘ ""“""—:A~'—'-‘—‘~"—=—~‘—L:;z;_‘:':r::‘_—:~_¢j MM ,- ‘* J-
, 33' f“ " l 3" xi "
1 ‘ . l I ’i l i ; I,
. . , l :2 *
uly,1939 , ul