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éT l During its first year of operation, Uni- ment necessary for stabilizing pre- The TV Commercials, which ran on , ’ Thre
:jA   versity of Kentucky Hospital’s Aero- mature and critically ill newborns to stations across the state, were a part or   Whet-
ii   medical Service transported 1,121 referring hospitals in this part of the UK’s coordinated public relations effort   ddd
fl E patients. The number far exceeded the state. In addition, the ambulance is the last winter and focused OH the need for   Uibu
if l Hospital’s projected number of 350 pa- link to transport adults and children adequate funding of the university.  3  DE
  g tient transports. from the emergency helicopter to the UK won the f1rst—place award——;i   psyci
ll l Hospital officials say approximately Hospital, Gold Medal--in a category which r,·4;:—   mm
  30 percent of those transported were "Plans for this special transport unit ognized UK’s overall public relations   Cooii
  I trauma cases, 40 percent cardiac cases, were made during initiation of the UK program, also designed to focus public   V h
  · andthe remainder of tranports were for Aeromedical Service," said Frank A. attention on the university’s funding    
ll for a variety of general surgical, neuro- Butler, UK Hospital director. "We needs. The award particularly recog-   Smd>
§‘ surgical, obstetrical and neonatal have seen an increasing need for a nized the active participation in the pro- . A S1
  problems. ground unit due to the large number of gram of UK President David Roselle.  , A
ii i To complement the emergency heli- newborns transported to the Hospital as The UK National Alumni Associw-   Fhat
  copter service, University of Kentucky well as the growing number of helicop- tion played an integral role in the pw-   _ mg C
  Hospital recently added a special- ter transports." gram as clubs hosted the President. lil   1, Al
" I , purpose ground transport unit. The The helicopter service and ground addition to speaking to the alumni audi-  I M10]
  new ambulance is designed to carry the transport unit provide the UK Hospital ences, Roselle often spoke to local civil;   gpm;
? UK neonatal transport team and equip- with the highest quality rapid trans- groups, held press conferences, and ·, ,  
2 A port service in Central and Eastern made other calls in the area.  1 M10]
    T Kentucky. In announcing the first-place awaxd.    
  CASEludges said:   Bém
    "The committee was particularly Em- ,. i S1
Ei I , ptressed with the cling 0; thq oblectl, Us  _, Hmm
H I youriprolect an t e eve opmein. p,  Shid
  1 _ ‘ ~,:` 7 a relationship between the presidirzr ., Sli`?
gz l   " ‘ National Awards for PR ¤¤d&<·=l¢§i1Sl¤t¤f¢· d   icing
¢;¢ ”{·“   " e e t it was a oo case  lv 
fi li .»)‘· ·i Tho U ‘ ‘ fK li li problem-solving con§bining tin   Clmc
ui V,`. mversitylo entuc y , as won _ _   if  Si]
i ,3 two awards for its public relations pro- Strengths Of the President Wlth a COO"'  _. have
5 4* ,. gramming from tho Council for Ad- nated public relations effort. It was 2   Olde
Xl f ef 2 vancementand supportotsducatlon. w¢11·i>1e¤¤¤<¤L sutsy <=¤mi>¤is¤ that    y ms:
it The Council (CASE, as it is called) is Suhed IP Slfccéss and ffwomble r€$P‘:‘_‘”'  J dim
  mgdc up of public iol3_tions’ alumni, for the institution and its leadership. ”   NSC;
..7 and fund raising oilicials of colleges and ·i mms
il universities in the United States. It  2 Ti
  conducts, an annual national awards  ` [hat
. competition., , i _i  mpi,
Q UK won in two categor1es—a third  ,- than
K place award for three television com-  J, mms
3 mercials, and a first place award for  “ Ti
ii i a coordinated public relations pro- { pres:
  [ gram involving the president of the  ,. i rc ui
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