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  I I \\ Passion: Education .~j,f`§ ,.‘`  
. Y · —»»j —» —¥€—· and Economic Development ·    
l F C UNIVERSITY OF KENTUCKY in Kentuclqr _A/—      
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·    _.  M T { T°P 2** ·r* ig  
T ` " ` II`'   Bgst  gw wlmd: Economic Engine:   I   Aff"
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  Good to Great   .  
  There is a book that I have been recommending lately called "G00d to Great" by Jim Collins. ;‘ ’‘y‘ QQ
  It compares companies in a number of industries and identifies the factors that explain "why   I  
I some companies make the leap. . .and others don’t." It’s a powerful book. ‘“?f   ` ._..
I asked Coach Tubby Smith what he had done to turn around the problems that the basket- .   .    
ball team had during the Team Turmoil year. That team’s record had been good, but there were ,   E;  
distractions that kept it from being great. Coach Smith explained that he had read this book by I V    
Jim Collins and that it had been very helpful. He made some changes for the better in the .   rgrg r
, team. fj';    
Let me share with you the application of "G00d to Great" concepts as it applies to the Uni-   y f
versity of Kentucky’s mission to be a top—20 university. To be great, you need the answer to the     ·A
three questions of the Hedgehog Concept. What are you deeply passionate about? VVhat can _ ju Q  
you be the best in the world at? What drives your economic engine? And, then, where all of ij_ f I
those elements come together is the BHAG — the Big Hairy Audacious Goal — that, when   I A
combined with a quiet understanding of the three circles, yields a powerful, almost magical    
I mix. . ; “
I The Dream & the Challenge — the three—year Strategic Plan of the university — that I I _. Q
c-mailed to you in September and the summary included in this magazine, is a product of un-     ff
= derstanding what it takes and how to communicate our plans to accomplish UK’s Big Hairy Q   ;j
Audacious Goal of top—20 status.    Zi
I I invite you to share your thoughts and your questions with me. I encourage you to actively ,    
participate in our Big Hairy Audacious Goal. Send the UK Alumni Association your e—mail     E
I address at ukalum@uky.edu, keep up with the university through the Kentucky Alumni maga—    
  zinc and alumni events. respond to your college and other mailings from the university, send us  
your good ideas and share your good will toward UK with others. ~ YZ I  
6 Kianruckv ALUMNI if A