YOU MAY NOT HAVE
P¤uI C. Gordon ’74 of Owensboro,
November 15, 1992. ·      
Edwurd W. Deifz ’75 of Lexington,
9““’99119’ 1999 CUSTOMER IN YEARS
D¤ryI E. Montgomery ’76 of
  Lancaster, September 15, 1991.
D¤vid I-- R¤senfh¤| ’7 8 of Send your message to 24,000 readers who share your
W1"°h9S1€Y»J 9119 15, 1999- I educational and professional success —— your fellow UK alumni.
· 1;°X1;I;1g1;;1m,1kpr:T89$g.g;" 79 91 Our readers are achievers and decision-makers.
’ You know that, because you’re one of them. Advertise in
Ruth Ligon Acker *80 Or Richmond, The Kentucky Alumnus,
November 15, 1990. or you may be missing your best customer.
Heres the scoop  
M°rSh°11 Burlew O1 0919119 b9r9= According to a recent survey, active readers of the Kentucky Alumnus are 62 per-
J911119191 99 1991‘ cent male and 62 percent of respondents are between the ages of 24 and 59.
K°1h9r1"° B11°w" M°c°mb 919 Seventy-five percent are married, with 45 percent having children in school.
K119XV1119’ 9119111% M91911 19’ 1992 _ Forty percent have incomes between $35,000 and $80,000, and 35 percent have
Fred G' $11191 O1 1—1°11YWO9d’ (19111* incomes in excess of that. Stocks are a regular investment for 62 percent, and 60
1991919919] 9* 1999; _ percent of our members invest in IRAs/Keoughs. Eighty-four percent own homes,
Fmnk c' J°"nmg99 O1 1*°X111g1°11* 71 percent live in Kentucky and 10 percent live in surrounding states. Fifty per-
J111Y 91’ 1999 _ cent of this sample hold graduate degrees and 67 percent are employed in deci-
J 9911 c°w°°d Ad°m9* O1 9p11111g' sion-making positions. Seventy percent of respondents exercise as part of a regu-
11919 111* F_9191911919Y 29 1999 lar routine, and 78 percent stay in a hotel at least six nights a year. Sixty-two per-
B111 °“99'“‘1 O1 1'O1119V1119’ ~191111919y cent use AT&T long—distance service and 25 percent use mobile phones. Two
19’ 1992 _ automobiles are owned by 72 percent of our respondents. UK home games are a
‘1°m°s E' 1'1°1°"°19 O1 1*€X111g1°11’ favorite recreation for almost everyone —— 70 percent attend one to 10 games a
N91191111991 1’ 1999 year. Twenty—five percent play golf, 30 percent participate in other activities such
G°°rg° P' G°dfr°Y* O1 191111O11’ as tennis, skiing, walking and hiking, and 37 percent attend the theater regularly.
September 6, 1992.
{3;;   91111%*, J91111191191 91’ Ad positions available include inside front,
l 1 inside back and back covers,
as well as 1/4 and 1/2 and full page ads
V *Denotes active membership in the inside the magazine
UK National Alumni Association at
  9119 111119 91 9991111` For more information, contact
  Susan Lester at Host Communications, Inc.,
  546 E. Main St. • P.O. Box 3071
  Lexington, KY 40596-3071, or call her at 606-253-3230.
I’d like additional information: The Kentucky
Alumnus
Fl
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