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Image 2 of The Kentucky Kernel, April 16, 1926

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P. PAGE TWO KENTUCKY ALUMNI PAGE Editor W. C. Wilson, Alumni Sccrelary Assistant Editor, Helen J. Osborne Louisville, May 1 (First Saturday Regular ) luncheon nt 1:115, Elk's Cliicngo, April 19 (Third Mondny club. Philadelphia, May 1 (First SaturRcgulnr) luncheon nt 12:15 Mar-shn- ll Field Men's Store. (Grill room). day Regular) luncheon nt 1:15, EnLouisville, April 22 U. of K. ban- gineers Club, 1.317 Spruce street. Buffalo, May 8 (Second Saturday quet 0 at the Brown hotel. Alumni April 24 Regular) luncheon at 1:15 ChamAssociation Dance 9:00 p.m. at the Men's Gym- ber of Commerce, corner of Main and nasium, University of Kentucky. Seneca streets. CALENDAR THE ALUMNI if- i ' FUND The following is a discussion by Russell R. Larinon, Executive Secretary, Dartmouth College, of the financial problem as met by that institution: Alumni funds will differ in organization and method and properly should do so in order that they may be adapted to the particular requirements of their respective institutions and alumni bodies. Because of this fact, the writer is not going to endeavor to specify what the organization of any alumni fund should be. Necessarily, if he desires to be of any assistance to those who are concermd with such a fund in other insUtutiomi, all that he can do is to discuss th. organization nnd methods of his own fund with, here and there, some expressions of opinion as to the value of methods which have been used. The fact that the affairs of one institution will have to enter largely into the article does not indicate that it is the belief of those connected with that partcular institution or fund that successful or that success has been attained. it stands out as The Dartmouth College Fund ha3 been in existence since the year 190G-- 7. At its inception it was patterned largely after the Yale fund. Since 1907, annual contributions have increased from $5,147.10 to $70,354.28. The number of contributors has increased from 553 to 3,789, which represents fifty-fiv- e per cent of the total number of graduates. The fund is collected and administered by the executive body of the alumni known as the Alumni per cent of the amount collected is Council. Usually about twenty-fiv- e assigned to permanent endowment, and the major portion of the remainder is given over to the college as current income. Without any advance commitment on the part of the Alumni Council, the trustees of the college have had sufficient confidence in what the result would be to feel justified in going ahead each year on budgets providing for exceedingly burdensome deficits if the Alumni Fund collection for that year had failed. Each fund campaign extends over a period of about six or seven Each months, from December of one year through June of the next. campaign is entirely separate from any other. Pledges are accepted for only the current year, and subscriptions for a term of years are never solicited nor accepted. Possibly there are few exceptions to this because of promises made by individuals to class agents that they will at least make a certain contribution over a period of years. The alumni fund books are cloned on July 1 of each year, and pledges which have not been paid by that time are not counted as contributions If the pledge is paid tardily, the amount is credited to the fund for the following year. Contributions- which 'arrive in envelopes postmarked later than June 13 are not accepted for the current year, but are. credited to the Some years ago the policy was followed of not closing the year following. books absolutely on July 1, but each campaign then dragged on through the summer. There was fairly uniform agreement among the agents and among the members of the alumni fund committee that it was preferable to date, even though this might close the books absolutely on a definite mean considerable disappointment to individual agents who were unable to secure enough contributions by the exact date to make t'heir quota although they could have made their quota if given three or four days leeway, The question might be raised as to why we do not solicit promises from alumni that they subscribe a certain definite amount over a period of years The answer lies in the fact that our alumni quota, when viewed over a period of years is constantly advancing, and it is much easier to ask for larger contributions from individuals; as the need increased than to endeavor to predict a need over a period of years nnd ask for a definite contribution per year. Moreover, part of our reason for having an alumni fuund rather than an endowment fund is that we may expect that an alumnus will contribute as generously as his income allows him to contribute, and we rather expect that this will vary from year to year. SCHEME OF ORGANIZATION Having identified the fund as one administered by an alumni body, and a3 one whose proceeds are devoted, in the man, toward increasing the current income of the college, as one which accepts only cash contributions and as one in which each year's campaign is entirely separate from any other year's, let us turn to the oorganization which is employed in its cllection and administration. members, representing The Council of Alumni is composed of twenty-fiv- e .different geographical and other groups, and acting virtually as liaison officers between the trustees and the body of alumni. The Council, among its other activities, elects a committee of the alumni fund which has a membership of six, one of the members being named as chairman. Thi committee appoints an executive secretary, the incumbent being usually The treasurer is ex officio connected with the college administration. treasurer of the alumni fund. In practice, the chairman of the fund com mittee and the executive secretary are chiefly responsible for the planning nnd the earrvinir out the camnaien each year. The members of the fund committee, other than the chairman, are asked by the chairman to supervise the w,ork of collection which is being done by certain groups of agents oi by alumni associations. Tile chairman is an alumnus who is successful in his own line oi activity, one who commands the respect of the other alumni, and one who is willing to work untiringly for the college. The executive secretary keeps: in constant touch with the agents of the various classes and is responsibk for the printing of any circular appeals which may be mailed to the alumni. Ho keens the chairman in touch with the progress of the fund and the nrogrcss of the various classes. The chairman will, from time to time, correspond with the agent of a class who is doing very well, or with an ni'ent who is not doing well. He throws in his influence wherever it ie needed. The treasurer, or course, is responsible for the proper recording of contributions and for making the wcessay investment of contibutions which accure. IMPORTANCE OF THE CLASS AGENT But the most important cog ,in the alumni fund machine is the clash agent. In our alumni organization the class is the most important unit, for a man's contact with the college is usually maintained more through his class than through any other agency. After consultation with the clasr. officers, the alumni fund committee appoints every year an alumni fund agent for each chts3. In some classes the appointee is known simply as the chairman of a committee whose responsibility it is to raise the class quota for the alumni fund. But in the average class hd is known as the agent, while in all the classes which have graduated in recent years, he invariably culls to his aid a certain number of assistants who are usually known as s. The members of the class are divided between the member? according to geographical residence, of the committee or the according to undergraduate social connections, or according to the point at which the first letter of their lust names comes in the alphabet. If we were to hazard a prediction, we should say that, in all probability, classes will be handling their alumni fund affairs in the future more often through s. usually For a sub-agecommittees than through agents and assumes that he is merely helping out the agent, and this attitude is often evident in his letters to possible contributors. A quota is set for each yeur's fund campaign the amount being fixed KERNEL by the Alumni Council after the chairman of the fund committee has conferred with the president of the college as to the probable needs that the college will have for thnl year in current income. The quota in therefore sot- according to the needs of the college nnd according to the amount which the alumni will probably bo able to subscribe for that year. The share of each clan is determined by the time which has elapsed since graduation and by the number of men within each class. By experience wo have found that ability to give in roughly measured by the time which has By plotting average gifts of classes over a elapsed nfter graduation. period of years, we secured a graph Indicating giving power. We use this in assigning and calculating class quotas. This method is not as scientific n one as we could wish to have, bul it has proved on the whole fairly satisfactory in practice, and we will expect that it improve as time goes on. Asking nlumni for money in fnirly lnrgc sums year after year with the expectation that a majority of the alumni will respond necessitates cducnting the alumni as to the financial problems of the college nnd the need thnt exists for alumni support. One means of carrying on this education is through spenkers which the college sends out ench year to the various alumni associations. While it is not their custom to discuss the funds, it is their practice to discuss the problems of the college, and among these problems the financial one. In the actual alumni fund work it is expected that the circular material which the alumni fund committee sends to all the alumni will benr the burden of educating the nlumni as-tthe reasons for giving, and that the personal appeal which is mndc by the agent in each class to the individuals in each class will accomplish the result of securing the ictual contributions. We have found that printed appeals mailed by the alumni fund committee are, on the whole, effective only in educating them, so tiiat we no longer expect that circular material will result in securing many actual contributions. Out,, plan provides for sending out about four printed appeals each year. The material, in so fnr as possible, is on standard size. But the whole emphasis of the Fund Committee and the executive secretary is placed on the work of .the class agent and his assistants with meetings, telephone calls, or personal their personal appeal by face-to-faletters. It is fair to make the niisumpition that the class which is so organized for the Alumni Fund purposes that the members of the class will be seen personally by men interested in the success of the Fund, will make its quota. But the class which is organized only to the extent of having to collect the an Alumni Fund ngent who endeavors, almost single-handeFund by means of circulnr letters will invariably fail to make its quota. ' DETAILS OF CAMPAIGN Suppose we summarize what happens in a single campaign. We will take the last one as an example. In September the chairman of the committee and the executive secretary corresponded with the agents and made such changes in the list of agents as were necessary, either through rlsignation, or through record of unfitness for such work as judged by the record of the year passed Some time in the month of October the committee sent the Alumni Fund report for the year to all the members of the alumni body. It contained the report of the committee, a tabulation of the results secured by eacli class, a statement of expense, and a list of contributors arranged according to classes. It was a report only, and it did not present any appeals for funds by definite statement. About the same time the executive secretary corresponded with the individual agents and suggested that they make preparation for the active work of the campaign, which would begin in December. They were urged to set up their uganization and to have their committees or their assistants ready for work by December. The chairman of the Fund Committee sent a mimeographed letter to the agents, signed with a penned signature, outlining the plans for the year, and asking them for suggestions. In November the Alumn Council met and set the quota for the year, the chairman of the Alumni Fund Committee and the members of the committee having been selected at the previous meeting in June. On December first the chairman addressed the agents by means of a mimeographed letter in which he talked of the Fund, and more especially of the first printed appeal which was to be sent out about a week later. The appeal was enclosed, and the agents were urged to write letters to their men to follow up very closely the receipt of the printed appeal from the committee. The chairman told them that the central appeal for the year was to be "the support of the educational program of the president by means of contributions to the Alumni Fund." This first appeal was sent out to all of the alumni by the Committee. It consisted of a four-pag- e announcement containing the opening appeal of the year and a list of class quotas. Ac- compaying it was a facsimile of a typewritten letter from the president of the College to the chairman of the Fund Committee expressing to him the need of the College for the year ahead. Slips were enclosed in the belief that they would stimulate the immediate mailing of contributions. It is a substitute for a note from the alumnus to the agent. Tlje fact that a letter should be writen to accompany the check often results in a long delay in sending anything. Moreover, it allows us to save some expense in postage, and printing later in the year if we can iduce alumni either to send us a contribution at the time, or to pledge for a later time, or to assure us that they do not expect to contribute. On December eleventh the chairman addressed a circular letter to all of the alumni discussing the Alumni Fund and the College's needs, ( urging ing them to return the small card with its declaration of intention if they had not already done so. On December fifteenth the executive secretary addressed a mimeographed letter to all agents inviting them to be present at a dinner in New York on Januury third or a dinner in Boston on January fourth, at both of which the president of the College, the chairman of the committee, and the execu tive secretary would be present. These dinners served a very valuable purpose in arousing enthusiasm and in the pooling of suggestions and criticisms. At these dinners it was made known to the agents that small contribution slips similar to ones previously sent out by the chairman would be available for the agents use in their personal letters. About the middle of January a mimeographed letter, signed by the chairman and the executive secretary, was mailed to all the agents telling them that an abstract of the various things which had been said at the dinners was enclosed in order that those who were not present might have the opportunity of understanding those thing.- which were said and discussed, and that those who were present might have a record of the discussion to rend at their leisure. e February fifteenth a folder was mailed to all alumni, giving the list of agents with their addresses and repenting the class quotas. Those men who contributed the year before received, along with the e folder, a letter from the chairman asking them if they would care to sign the enclosed slip which indicated their willingness to receive, about May first, the names of two Dartmouth men who had not contributed by that time and, having received them, to endeavor to interview them personally with the purpose in view of securing their contributions. Those men who had e not contributed the year before received the circular and the usual small slip, as well as a letter from the chairman urging them to 'indicate on the contribution slip that they were making a contribution, or that they were pledging to make one later, of tha hey did not expect to contribute. Beginning February fifteenth, and continuing at weekly intervals until July first, the executive secretary sent to each agent and member of the Alumni Fund Committee a mimeographed copy of the standing of the various classes ranked according to percentage of contributors, the quota, and the contributions Witli this first record of the classes was mailed a chart showing the progress, week by week, of the Fund during the previous year. Every two weeks from then until July first a chart showing the progress of the Fund of the present year was enclosed with the record of class 3tndings, so that the agents themselves might have full knowledge of the progress of the Fund and of the necessity for continued effort if the quota On four-pag- four-pag- four-pag- was to be made. On March nineteenth the chairman and the executive secretary joined in sending a mimeographed letter to agents. On March twenty-thir- d the chairman addressed himself to the members of the classes from 1850 to 1670, by means of mimeographed letters, asking them to set an example for all the rest of the alumni by making an early record of a high per centage of contributors. The March number of Alumni Magazine carried an excellent editorial on the Alumni Fund. This was reprinted so thnt the agents were given the opportunity of sending reprints to the members of their clnsscs. On April fifteenth, n booklet presenting questions and answers on the Alumn Fund was s' offered to the agents as a manual for their own as well as their letter enclosing the chairman sent a follow-u- p use. On April twenty-thir- d a reprint of the Alumni Fund editorial to the members of the classes from the 1850 to 1870 who had contributed up to that time. On April twenty-fift- h chairman and the executive secretary mailed n mimeographed letter to nil ngenls, enclosing copies of two more printed appeals which had been prepared, and asking the agents if they desired to receive a supply of them for use in nppenling to the members of their classes. On May fifth the executive secretary sent typewritten letters to the secretaries of all active alumni associations, asking them If their associations in their district, would be willing to receive the names of and to be responsible for these men being interviewed before June thirtieth. was to bo placed on the card the card The name ofcach to he returned" to the executive secretary. Thirty-eigh- t associations agreed to do this work. On May eighth the executive secretary sent lists of unpaid pledges to all class agents,' accompanying the lists with a letter. On June first cards bearing the names and nddresses of were sent to individuals and to associations who had volunteered to help. Accompanying the cards was a printed note from the Fund Committee, folder containing some questions concerning the as well as a four-pag- e Fund. On June eleventh the chairman nnd the executives ccretnry joined in dispatching a letter to the agents urging them to increased cJfort during the remaining three weeks of the campaign. Moreover, they were told that, ns hud X't'ii the custom in previous years, a small slip three inches by five inches would be sent direct.from Hanover to the members of their clastsci. who had not contributed, unless they indicated to the executive secretary that hey did not wish to have the slip mailed to the mombr.'s of their classes. The slip was headed "Last Call,'' and it announced that the Fund bookr, cloicd on June thirtieth, and thnt this was the last opportunity to include their name in the ilst of those who support Dartmouth. A WORTHY RECOGNITION The following editorial which was written in the Lexington Herald shortly after appointment of Dr. Thomas P. Cooper, dean of the College of Agriculture of the Univeisity of Kentucky and head of the extension work of the University and of the Kentucky Agricultural Experiment Station, as chief of the Bureau of Agricultural Economics of the Department 'of Agriculture at Washington, is indeed echoed in the hearts of many alumni, especially those of the College of Agriculture, and farmers of Kentucky. "The call from a sickbed of the United States Secretary of. Agriculture for Dr. Thomas P. Cooper, dean of College of Agriculture of the University of Kentucky, and head of the extension work of the University and pf the Kentucky Agricultural Experiment station to assist lii:a in the department which gives such valuable assistance to the American fanr.ar, is otj in which all Kentucky may take a just pride. A personal friendship formed between Secretary of Agriculture Jardine and Dr. Cooper before Dr. Cooper came to the University of Kentucky no doubt was a fact? in the appointment. Nevertheless, there can be no denial that this call to government post comes more directly as a recognition of the work whl.I. Jr. Cooper ha3 been able to do in Kentucky through the vehicle, of the state university nnd through the wholehearted cooperation oi Kentucky farmers whose confidence he has inspired, whose friendship he has wn and whose problems he had made his own. "The appointment of Dean Cooper as chief of the Bureau of Agriculture- economics of the Department of Agriculture has not yet been formally announced but the dispatches from Washington are such that there can be no doubt that the appointment will be tendered. While unwilling to say anything until definite announcement has been made from Washington, Dean 'Cooper has indicated that he will, accept the appointment if the University of Kentucky sees fit to grant to him a leave of absence. There is no reason that the University should not do this and there can be little doubt that it will. It is, of course, an inconvenient time both for the University and for the State to spare him. But if the University makes a "loan" of Dean Cooper to the federal government to do the task which Secretary Jardine calls him to, he will not sever his connection with the University. He would still retain his connection with the University and at the conclusion of a temporary occupancy of the post in Washington can return to the University to continue the work he has begun in Kentucky. "Dr. Cooper has been head of the College of Agriculture, the Experiment station and extension work since 1918, coming here from North Dakota. He is also a member of the state board of agriculture, state park commission and livestock sanitary board. He is past president of the American Farm Economics Association and of the Southern Agricultural Workers Association. "An expert in agricultui'al economics, Dean Cooper in Kentucky has' led in a better farming movement along widespread and varied lines. In thi very important features of farm management and of marketing he has He abo has consistently urged better been able to render valuable service. housing conditions and improved handling of crops and facilities for handling them. Under his direction the formation of junior ad farmers' clubs throughout the State has progressed until these clubs now have a very large and active membership and are no 3mall factor in agricultural development. This has been made possible by the confidence and cooperation of Kentucky farmers. "Dean Cooper was influential in having E. O. Robinson of Newport, give 15,000 acres of land "at Quicksand to the college and Experiment station and obtained from the legislature an annual appropriation of $25,000 to run this eastern Kentucky substation. A western Kentucky substation, also ' has been started at Princeton. "He has reorganized the departments at the college and Experiment station and has built up the department of home economics and marketing to one of the best at any experiment station. The farm management also ban been built up. "His appointment as chief of the federal bureau of agricultural economics shows that the work done in Kentucky, of which many favqrablo comments are heard within the State, has gained nationwide attention and prominence. "While a contpicious feature of it, the work of the agricultural agencies connecTed witli the University under Dr. Cooper's leadership are a part of tint general progressive accomplishment of the University of Kentucky. With meager funds so that a constant handicap is found in the most ly factors for advancement, the University has gone ahead with a program of which the agricultural department is a shining example. Its efforts for usefulness to the State have been in no wise confined to classrooms which is one thing that has drawn nation-wid- e attention to the work of he College of Agriculture anei the kindred agencies. If Dr. Cooper, as head of the federal bureau of agricultural economics can tell the farmers of the United States how to do as much with as small funds as the University has done he will have, to give them advice not in agricultural economics bat in wizardry. ' plates for Please reserve me at U. of K. banquet to be held at Brown Hotel, at 6 p. m., April 22, 1926. i i Don't Forget the Big Alumni Dance Saturday Night, April 24, in the University Gymnasium liiii nniir1 nit in iff'" - -I- 1 - JEzM' . imi nifUhurn i" II 0