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27 > Image 27 of Kentucky alumnus, vol. 01, no. 02, 1930

Part of Kentucky alumnus

` A `{ _. . I ...~, si;33*~Egt% O ..-; I . :; r . slit *g _,;.~,, _ fr . gf ' . A y TIME, INC. Publishers if i . :2 g i;;_gj;.}, _ fr 1 t iz I ..; _ e I ; ` Q. OW, after two years of invesmgation and preparation, TIME, Inc., announces 3 ii L i the publication on ]anuary 25th of a de luxe monthly magazine. Irs subject is l lA ;il;A A l 3; i i _ Business. Its purpose is to reflect Industrial Life in ink and paper and word . ,A and picture as the hnest skyscraper reflects it in stone and steel and architecture. -A ATi;}`$: A_ A ; The magazines name is FORTUNE, since it deals with the factors which control the A Ai V i 1 fortunes of every man. Its price is $10 the year. ~ A , Business takes FoRTuNE to the tip of the wing of the airplane and through the A , ] ._ depths of the ocean along be-barnacled cables. It forces FORTUNE to peer into dazzling A V L%lZ, 7 furnaces and into the Hices of bankers. FORTUNE IDUSE follow the chemist to the brink of I - ;. Lf V. worlds newer than Columbus found and it must jog with freight cars across Nevadas . I desert. Fortune is involved in the fashions of llappers and in glass made from sand. AA - It is packed in millions of cans and saluted by Boards of Directors on the pinnacles _ ig J of skyscrapers. Mountains diminish, rivers change their course, and thirty million people _ { assemble nightly at the cinema. :4} Into all these matters FORTIINE will inquire with unbridled curiosity. And, above M i. all, Ii ourtv NE will make its discoveries clear, coherent, yiyid, so that the reading of it if ` may be one of the keenest pleasures in the life of every subscriber. _ f . The first number of FORTUNE will be sent only to Original Subscribers in the order Q, V I , Q_ j . or application. Subscription orders (SIU the year) should be sent to T1ME, Inc., Sub- _ . ~ scription Department, 350 East 22nd Street, Chicago, Illinois. Mailed promptly, the _ . A order form below will enroll you as an Original Subscriber. i _ i I TIME, INt;., Snbrrr///fuzz I7vjr/.. A 4 . - . 350 IE.tst 22nd Street. Chitntgo. Ill. A A (iliNTI.lEI\iIENZ A l You may enroll me as an Original Subscriber to FORTUNE. and send me a bill for $10 with the _ . first issue. l l NAME., .__.___,_.__..... _ __._ _ .... . ................. .. . ............... . ................................................ . .....,_.______.____ ,, QQ . . . yy i 5.+ * Anomzss ...._.._,_..__._,.....,...._...,...................................... . .......................................................................,...____ , ______ y gy s :. '> ' ,