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y TIME, INC. Publishers      if i .
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OW, after two years of invesmgation and preparation, TIME, Inc., announces 3   ·  ii  L  i
  the publication on ]anuary 25th of a de luxe monthly magazine. Irs subject is l lA ¥€§;il;A — A ‘l     3;   i
i _ Business. Its purpose is to reflect Industrial Life in ink and paper and word .       ,A
‘ and picture as the hnest skyscraper reflects it in stone and steel and architecture. » -A ATi;}§`$:   A_ ·
A ; The magazine’s name is FORTUNE, since it deals with the factors which control the · A Ai    V i
1 fortunes of every man. Its price is $10 the year. ° ‘~     A
, Business takes FoRTuNE to the tip of the wing of the airplane and through the A , ]   ·
._ depths of the ocean along be-barnacled cables. It forces FORTUNE to peer into dazzling      A V
L“%l¢Z, ·  7 ‘
furnaces and into the Hices of bankers. FORTUNE IDUSE follow the chemist to the brink of   I - ;.  Lf 
V. worlds newer than Columbus found and it must jog with freight cars across Nevada’s   . ·  
I desert. Fortune is involved in the fashions of llappers and in glass made from sand.       AA  -
It is packed in millions of cans and saluted by Boards of Directors on the pinnacles   _  ig J 
  of skyscrapers. Mountains diminish, rivers change their course, and thirty million people _     {  
assemble nightly at the cinema. :4}   
Into all these matters FORTIINE will inquire with unbridled curiosity. And, above   M  i.  
‘ all, Ii ourtv NE will make its discoveries clear, coherent, yiyid, so that the reading of it ·      if 
` may be one of the keenest pleasures in the life of every subscriber. _ f    
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· The first number of FORTUNE will be sent only to Original Subscribers in the order   Q,  
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. or application. Subscription orders (SIU the year) should be sent to T1ME, Inc., Sub- _ .  
  ~ scription Department, 350 East 22nd Street, Chicago, Illinois. Mailed promptly, the _  
.  A order form below will enroll you as an Original Subscriber. ‘   i 
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TIME, INt;., Snbrrr//¤/fuzz I7vjr/.. A   4 ·.§ 
- . 350 IE.tst 22nd Street. Chitntgo. Ill.       A
A   (iliNTI.lEI\iIENZ A l    
You may enroll me as an Original Subscriber to FORTUNE. and send me a bill for $10 with the _   ‘
. first issue. l l
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