Best Copy
r.ige Two

T It
maletial. Consc ii nils, cditou and u
aie probablv out suspicious and like l
find out if what is olfeicd come s within shooliii';

ag inda
M)iicis

THE KENTUCKY KERNEL
OP THE PTI'UFNTR OF
OFFICIAL NFWSrAPFR
TUB t'NlVEHRITY OF RFNTITKY

distance of the coirec
thev giab

MEV1WR
IrTlnir'rMi ponrd of rnmmrrrr
Nn'miml O'lHnfr FrrM Annnlinn
Kcnluckv IntrrcnMrRlMr Pre A"rlHtiou
RrrUip
Inl'M nnl lonnl Nr

lU'MNl

A mrmhrr of I It Mutnr CnllrKr Pubtlrnnonv
rrprrmtrd nv
J Norru Hill Co. la F 42nd SI . N' York Olv: in W
Mdi.n 8t., Cl'imvi; 1004 2nd Avp Rrnltlr. 1031 8 Hrondwa'',
l.os AnffHrs; Cull Hulldlnn. Bnn Frnnrlsro

t
,

definition of news
Sulloid. Kans.

SS IS

fine

be

BUSINESS

A

Plirtl.ISIIFP ON TUESDAY

(i vri le;
Norman
NK Rorrii s
Sac; Rash

I he
giealest cause of business f.tiluic befoie
the depiession se t in was inc ompc lent e, according to the official repoi t of Biadslieet.
I hen. if real business management
was
to tun a business and keep it going in
good limes, what must success call for nowa-

AND FRIDAYS

(',.

1;K

lust.

i.ililoi in Chit f
,f aliasing 1'ililm
Managing Editor

HIRE SMALL Mil KIRMI, All
SU nF.M RIGHTS MAINTAIN

days?

Bradstieel rcottcd that in 1!'J7 theie were
business failuies involving liabilities of
SCO.i.LIO.OLT). In seven years,
)2
to 1027, failures in this country totaled KM ."0. Biadslieet
rcoits several causes contributing to these
failures, 39.1 cr cent being lack of capital and
incomK'tence.
Business men tt)ing to run a
business in a new clay with old methods were
found not woikablc, and 31.9 xt cent of the
s,
failures could have gone ahead, Biadslieet
had they been managed by competent executives.
0H'iating a business in 1931 is different from
it even in 1927 when the nation had
more than 20,000 business failures. Business
cannot be ocrated today by those who ran the
country stores 40 years ago and who believe in
the same methods today. While the government
is endeavoring to lessen the strain of serious
competition, business requires more business
methods today than ever befoie. Profits are cut
clown, volume is cult clown. Smaller profits must
be made to go farther than ever befoie. Every
method must be worked by individual business
concerns to get their share of the available business. Running a business today calls for more
than just silling in one's store and waiting for
customers. Anyone can sec that for himself.
Those stores who just wait for business, keep on
waiting and operating on a shoestring. They
are operating in a competitive business world
and will not admit it.
The small town merchant who succeeds is
the one who has what people want and lets
them know about it. People are busy today.
T hey will not lake time to shop where merchants
insist on keeping their wares and prices a secret.
T he busy stores are those who send to their customers' living rooms the home ncwspajH't' con- tabling the stores' advertisement of products and
prices. Advertising has become the greatest servto the busy
ice in time-save- r
and money-savhousewife. She knows from the advertising
she wants to pay. She does her shopping on a
where she can buy what she wants at the price
third of her original shopping time.
The business concerns that want to be rated
as successes in this new era realize that they must
operate under new methods. The surest sign of
approaching failure is business ceration on the
worn-ou- t
method of old. Success in business will
methods in business.
come from business-likfun, maybe, to be asleep at the switch
It's great
but business is business. Grit Advocate. Jules-burColo.
L'O.LTw

let's srrroRT hie team

1

1 lie Wildcats
aic at the crucial oint in their
schedule. Having elroed two of I he five encounters, one to a particularly outstanding foe
and the other to a surprisingly strong opxncnt,
they arc at the crossroads. Whether or not the
season will he termed a success or failure will he
determined by the remaining games.
Sinre their defeat at the hands of a team that
most sports writers doped Kentucky to beat,
there has been a tendency on the part of many
of the student body to more or less "lay down" on
the team. This attitude is clue partly to the fact
that their hopes for a Southeastern Conference
championship were crushed by that setback and
partly to the fact that some siipxrtcTs can't
stand up behind a losing team.
Now, when it most needs our support, is the
time for all students to rally behind their replete nt.it ives on the gridiron. Now is the time
which determines whether we really have the
"stufl" in the way of college spirit or whether
we are "fair weather" boosters.
Those of us who cannot follow the team to
Alabama should at least be at the station to see
our charges off. Let's show Coach Wynne and
win or lose,
i he boys that we're behind them
lose or draw.

re-rt-

ojH-ratin-

i

AUTOISTS AND THE GOLDEN RI

LE

wishes to suppott other organs of
public leadership in their campaign against mass
murder on the highways. College students are
no more guilty than other groups but all should
be made conscious of this increasing and wanton
for human life.
Statistics show that the automobile has taken
more lives than all wars in the nation's history.
Almost every highway takes its turn in portraying
a scene of the Maine or the Argonne, with bloody
and broken bodies shrieking pitifully beneath
a heap of sera) metal and broken glass.
Skid proof tires, shatter proof glass, safer road
beds, elimination of grade crossings and bad
curves are all helpful. But there is one fundamental difficulty that no engineer can overcome.
This is the selfish disregard of the one responsible for the lives of the innocent.
There is no such hell on earth as attending
the funeral of a girl friend or loved one whose
life was snuffed out as a result of your thoughtlessness or to pick up the body of a little child,
whose image will remain always a vivid night-marI

iif.

1RM I.

e.

if the dliver would think of the innocent
he puts the gas pedal even with the floor
or mixes a death cocktail of "booe and gas," we
could almost safely substitute the Golden Rule
for traffic ordinances.
le-foi- e

WHY EDITORS ARE SUSPICIOUS

er

e

g,

There are thoughtful students of the subject
who say that if war breaks out in Euroe the
United States cannot possibly stay out of it.
T hey have convincing reasons for their opinions.
Americans, they say, are an emotional coplc.
Injustice and oppression, outrages by great nations against small nations, and inhumanity in
its numerous forms, arouse iheni lo righteous
wrath and make them clay in the hands of propagandists.
And then, loo, there are the economic asK.-clof the situation. There is money to be made in
war. Trade along certain lines booms and men
with money to lend arc glad to gel it out in the
hope of a rich leturn. Why, they ask, should
they be icquircd lo forego the possibilities ol
profit when they would be within their legal
and moial rights in taking advantage ol them!
Eventually, it is claimed, these influences,
which play so heavily upon the sentimentality
and the acquisitive natures of men, break down
the forces of common sense and prepare the field
for the sujk'1 patriot, the profiteer, the saber-- i
attic r and the sincere idealist who believes we
owe a debt t humanity.
These dangerous possibilities are actual, not
fancied. But when they arise we should keep
our emotions and our sympathies under ligid
control. One way of achieving this end is by
keeping the past vividly in mind. If we aie
fully awaie of the lealities, we will not yield befoie the piessuie of the sentimentalists.
And the lealities aie not dillicult to leiiiem-ber- .
They toliecin aiioui 50,000 young men
killed, 200,000 othcis mole or less seiiously
wounded, a debt of twcnty-- l wo billion dollars
of out own and oans of eleven billions lo our
allies.
If we i c member these fads, the prosjMils of
out leinaining out of war will be impiovcd.-Sjiii- it,
PunssutavMicv,
s

.

KER

N E I.

Tiirvl.iy. October

,,n!
pa'plUtlntr heart for
jovro WrlKht.. On of Bill Rodman's very (rood friends tolls lis
that Hill thinks that hp In the nee
vnmnii killer of the campus
Every fi'eish In school norms to
11
;
think he enn write the scandnl
column. At that I juiess that they
nr non ur ss
could do as (rood a Job as we're do- lr, llnnarrl Rmnthnra f.ntvta in
nmr a rather riotous week-en- d
think that Lucy Hoije U mlirhty
we are back to dish the so called'
.eet...Joe Seholtz had been away
dirt to you fellow students. Sinre frm Lexington Just one hour last
the Inst edition we have learned FHelnv, when Jean Pat
that five BliiRs at Havard have been ni.lt had finished writing- - a ten
expelled from that Institution for 1)aKe letter to him. .. .That's rent
dishing the dirt, so we ll take the devotion. .Bill Heath has mote
and try to keep this column forest in casino than he has In
cl,,anNell Cralk. so he slammed down
e
the receiver during the recent
Rows
Mary Lally
phone conversation
This weeks roses go to that popular s learning the art of undertaking,
little Kappa plebette, MLss Dot she can tell anvone all that they
Babbitt. Phil McOee and Bill Ed- - wi,n to know about embalming....
monds have been pestering your Andv Anderson's band is right on
correspondent
to death Insisting top. Their rendition of the Immor-thDot Is one of the keenest tai -- Stardust" Saturday night was
femmes at the University. We M1perb. And did you hear the
agree. She certainly Is getting a broadcast. No fooling, except for
big rush and don't think that Phil johnnv Hamp. Jan Oarber and
isn't in there fighting. Wonder who RUdy Vallee, they're the best that
will win the favor of this charming have been nrar(j in the gym in
lass.
cent years. We predict that if they
hang together they will be In the
:
FLASH
Jane Hardwick, when big time before long. .. .Where does
asKea wnat she thought of Ken j. Franklin Wallace find all of
Raynor, that flashy Delta Chi lad, these short girls?
Have you ever
replied, "I really go for him, and noticed Franklin Foster holding
I do hope that I'm getting over".
hands with Mary Lou Bradley in
Ummm! Is Ken giving you a break, front of the Museum before fourth
Jane?
hour classes on Monday, Wednes- day and Friday?
Sam Powell
A Romance?
trailed Martha Ammerman all the
Wonder why Bill Smith, the wo- - wftv to Paris to chlzzle her escort
man slayer (so he thinks), has been out of a date. You're right. Martha
hanging around the Chio house so came home with Sam
Red
much lately. Your guess is as good Sympson has a perpetual guilty
as ours, and we'll say that the rea- - conscience. . .Walt Girdler requests
son is so that Bill may see more that we do not mention his name
of that bundle of heterogenous pro- - in this column as his cohorts in
toplasmlc
feminine
pulchritude the office of the Louisville Herald
known as Kay Kennady. Incident Post read Hoi Pollol and Walt Is
ally, where is Bill's pin? But Bill, afraid of getting a razzing
Phil
you may find the army to be a bit McGee got locked in White hall
oi tougn competition, on, well!
Saturday night and had to Jump
out of a second story window in
Triple Timing
order to get to the dance on time
Of course we all know that Bettie
When Wanda Strong saw her
Boswor'.h has in her possession the love from Hazard, who had come
pin of that red headed Journalist, out of the mountains for the weekSunny Day. But we are betraying end, she said. "This is the happiest
Bettie to tell you that she also has moment in my life." Oh. so a few
a Lambda Chi pin and an Alpha of you local clucks thought that
Sig pin. Just who the possessors of you were making some progress,
these pins may be is a mystery to huh?. . .Someone called the Tridelt
us. but there are methods of find
house at 8:30 Saturday morning for
ing out, and we have access to the Bob Sweeney. Draw your own conmethods. Some power, Bettie, but clusions. . .When questioning "Senwe still contend that Sunny is on ator" Flippln about his black-eytop.
his only remark was, "I'm willing
to bet a black-ey- e
in order to break
hose the Power?
Before graduation,
into print"
While in Montgomery, Alabama, every student in the University
Bob Davis sent both Nancy Dyer should take Heredity and Speech.
and Mary LeBus a post card. Now These are two of the best courses
the girls are fighting with each that have come to our attention
other to see if they cannot decide
Wonder who the gal is that
Just who Is first in the heart of the Nick Lutz has been showing a re
Kentucky lad who dashes by ten cent weakness for
Wonder what
yard stripes as a train passes rail- - is keeping the student council from
road ties.
enforcing the rule that - all . frosh
,
,, ,
j snail oe required to wear lrusa caps
X7 r, lo trr n
Date for Sale
tn n'in fliA annual
Dance after dance, more of the
game? We
football
dance-hounare acclaiming Billie know, but we're not telling
Pat
Holliday as one of Kentucky's fav- - O'Rear Just found out that an item
orite daughters. Wonder Just why directed against her was one of the
it was that Jack Overall wanted to reasons that this column was not
sell a date with Billie to Doug published a few editions ago, and
Parrish. How right you are Doug, is she burning
Why don't they
but we bet that you won't tell Billie pust another phone in Pat and
the reason.
V'scnro

Hoi

Po

o

i

"rent-Brui-

nt

.

tele-Th-

at

e,

.

SENIORS!
THURSDAY
and
Elect an
Outstanding Group
of Officers

bribe-mone-

For President:
ELVIS STAIIR

LOOKING
BACK
October 18,

SCHOLAR, LEADER,
SQUARE-SHOOTE-

1917

student in the
College of Law, was the first of the
student body to give his life in the

World War.

October 26, 1917
"Hail, hail, the Cats are Neigh"
and "Alma Mater", two new campus songs, were heard in chapel.
October 27, 1917
Sewanee defeated Wildcats 7 to 0.
This game broke the two past
games which were ties.
November 1, 1917
Seniors head list In contributions
to War Fund Campaign then being
started on the campus.
The 270 women of the University
voted a $1,000 contribution to the
War loan. University "over the top"
in the $20,000 campaign. 67 men in
the University enlisted In the War.
22 girls on the campus supply 197

KA-Phid-

The Inevitable
Yep, Sunday
night the great Caywood (Honey-Panto his friends) hooked his
KA pin on none other than Mamie
Ole Dannie
"Boogah"
Maddox.
Cupid, our pal, has certainly been
a busy little boy; his bow and arrow functioned perfectly for these
two. This Cawood-Maddo- x
pair are
destined to go down in history as
one of the perfect pairs. Congratulations.

COSTUMES
100 for Rent

MRS. I. C. GRADDY
Phone 7880X

For Secretary:
CHRIS FLOYD
LEADER

INDEPENDENT

For Treasurer:
FRANCES KERR
POPULAR. DESERVING,
AND DEPENDABLE

INDEPENDENTS
LET'S THINK !

Let's cooperate with
this Independent
Combine and get
crooked politics off
the Campus!
SOMETHING INSTEAD OF
NOTHING!

136 Waller Ave.

1797

1935

'

LEXINGTON, KY.

j

Solicits the Favorable Consideration of
the Committees on

FRATERNITY SORORITY
FACULTY AND OFFICIAL FUNCTIONS
LUNCHES DINNERS DANCES
Service Unexcelled

Dripping from the Quill
Whose pin is Wilma Bush wearing?. . .Virginia Young has a mouth
that much resembles that of Clau- dette Colbert
The KDs really
serve good salad at their open
houses. . .Chio sandwiches are good
Tridelt tea is good
Kappa
dunking of doughnuts suits the
boys okey dokey
Now Schnoz

Consult our Catering Department
for New Ideas
ROY CARRUTHERS
JOHN G. CRAMER
Trustee

MSB fTO

'
I

Manager

; ''l11

jg)flg5
mini

'

STUDENT Qfy

NEVER KNEW
HOW GOOD A
PIPE COULD BE
TILL I TRIED
PRINCE ALBERT
I

falls asleep and

saws wood,

sawed block

falls on owl's

&

head(0) makino
everything 60
black for the

;

i)

T7

I

owl. he thinks
it is night and
hoots scaring
FROG
LEAPS

(6)

WHO
FOR
UPPER PLATFORM
DRAGGING

CHOIC.

TO.ACCO.'CW'"'1"
COOL
FOa. SLOW.

ACROSS
SANDPAPER (D).

,URMING.

Mil

MtU0W

HAVOH

MATCH

pACMD

MATCH

LIGHTS
SKYROCKET WHICH
TIPS BUCKET OF
WATER (B) ON
STUDENT AND
AWAKENS HIM
IN TIME TO HEAR
ASSIGNMENT FOR
NEXT LECTURE

!

The Phoenix Hotel Co,

It has happened!

I

HALLOWEEN
Made to Order

nt:

THE EVER POPULAR

October 25, 1917
Commodores of Vanderbllt defeated Cats in score of 25 to 0.
Coeds organized a Surgical Dressing class in which the young women of the campus could do their bit
in the operation of Dr. Barrow's
hospital. A notice of the sale and
purchase of Liberty Bonds on the
campus for the means of "the U.
of K. students defending the Cause

ds

R

For
JACK CHAIN
Vice-Preside-

Stanley Smith,

Vl

Girl Crazy
Joe Quinn says that he would
rather spend his two bits for the
Wednesday night dances on two
and one half beers than for the
privilege of stepping on a few pretty little number three or four shoes
worn by our beautiful coeds.

1

29, 193.r

Boyd halls. The communication
pieces of surgical dressing for the
system is miserable In both of those hospital. Women' panhellenle orhalls. . .Evelyn Carroll went to hear ganization give $100.00 to War loan.
Martini last Wednesday, so the
danre was a total flop for Frank
Davis
Frank McCool, Bob Sherman, Tlrky Seholtz, Johnny Ever-sol- e
and Whit tyHuguelet all crashSee that
ed the dance Saturday
the campus politicians are well
under way on their political camBlanche Steppe certainly
paigns
received the biggest rush at the
Saturday night dance. She's a
Luther Egbert
swell femme
"Fishmonger" Fish likes so much
VOTK
to be called "L. E." so won't everybody please call him everything but
Cuba Hardin had better
L. E
y
pay up the back
he
owes, or we'll publish something
Saturday night Joe
about him
Arvln disturbed the sleep of Virgil
Oait skill, the shyster, and Virgie
rose up and splatted Joe on the
kisser. That ought to teach Joe not
to wake up his roommate, and disturb a beautiful dream.... See all
yous guys next Tuesday. . . .

re-lit-

tz

CAN WE STAY OUT?

If the newspaper rciwntcr isn't loo enthusiastic
when you say you have some news, there's a tea-soHe wants to know whether it actually is
news or something else.
Many organiaiions, both national and local,
ask newspapcis if some news would le acceptable. The editor or reporter is alwas glad to get
news and ausweis in the affirmative. Pet haps
the fust two or thiee offerings are real news,
something of inieiesi to leaders, actual events or
hapjKiiings.
Hut it isn't long until good old piopaganda
lears its head. The "news" turns out to be an
exiMisition of the theories of the organization, a
mild form of advertising to piomotc aims and
objects, c level ly woided leasons why there should
be more nieinbeis. In many cases, the publicity
is to help some-onhold a job at a satisfactory
salary.
NcwspajH'is aie usually generous in giving fiee
publicity to worthwhile nuclei takings. But demands alwas far exceed what is reasonable.
Many of those lespoiisibe for supplxing the news
either can not or will wot distinguish between
events and free publicity. I hey think in tcims of
putting over an idea instead of pioviiling
iufoi malion.
Anvone woiih his salt aiound a newspajM i ol.
fiee knows the i cadets soon tit e of this stulf. A
few who aie pa i tic ul.u ly iiileiesleel in a ceilain
oiganizatioii or nuclei taking may lead it, but tt
mt cent of the subset ibeis baldly give it a gl.iiue-Whe n the editor liies to do some thing aboiu
it, he lakes a chance on inc lining the ill will ol
a few persons. They are likely to think the
New Yoik Univeisity has leeched inoie than
uiifiiendly just because the pajier 10,000 books in the past few months thiough the
newspajH-wants nioie news anil less publicity and plop activities of (he Society for the
I.ibiaiies.
n.

KENTUCKY

K

(H1!H
KX.

OUMCl

RIOMT

AND TWO
VSRY

taaffiiSMBP

*