xt7qjq0stz0g https://exploreuk.uky.edu/dips/xt7qjq0stz0g/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1944 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1944 Vol.15 No.10 text The Kentucky Press, August 1944 Vol.15 No.10 1944 2019 true xt7qjq0stz0g section xt7qjq0stz0g .33 . 3 3 . , 33
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in ’ I’UiimsuEi) ix 'i'i—ii-t INTEREST OF Co_\i.\u;xi'ry IOL'RNALiSM - - Or, LY, AND FOR leN’I'UCKY NEWSPAPERS ,:_ , ,
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‘ ttracttve a'youts ’L e verttsrng " ‘ i
3 " ‘ t
l " .i .
i - 31‘? '»‘ 3
t ‘ When calling on a merchant. present him about local payrolls, wholesale and Creating the presentation is a lot of , 333;: 3 .
3 \‘our advertising idea in tangible l‘orm retail sales. business outlook, schools». work. but it sells your adidea, and that ‘ 3 2;
trans. —tl0n‘t try to sell him a group ol‘ verbal population, auto registrations, ration is the ultimate aim of every publisher. 3 , . 3
, words. Put your idea on )a )er, make book reO‘istrations, number ol‘ tele- _ ' ‘ 3‘ ‘3
areas. } . I_ 1 o } —e— ,3} .,
)NS— an attractive layout and write the copy. phones and electric meters. the 0‘01) Once again. we were approached with ‘ 3‘ 33: ‘3
easant Don't scribble it out either. Make it situation. larm prices. circulation of the 33330533033 “.3. have repeatedly an— 3 3 3 , _
is and 3' Heat; trnn your illustrations caretully: competition including theatres and l)'lll- “ya-red, “\Vhy do you keep repeating in ‘3' ‘ 3‘
ui‘ch"s draw in the borders neatly: letter in the boards, radio reception and potential, all 3,[ your articles the 532330336333. that. ' 33‘, 33 33 3
‘ 5 ' ' - ‘ . . v. . . . i a ' . ‘ ‘ '3 t, i 1 -
‘h '1} 3 headline. sub—heads and signature; write and lacts about your iieuspiuiei. Once ‘1 he ads should appear three times a 3. ‘33- 3 -
g c; 3 the copy on an attached page. says a this material is compiled use it over and week, 52 weeks a year’? Do you think , 3‘ 33 :3 ‘
matur. Colorado 6313303} over. this kind of. advice applies to all news— it ’. “1‘3 :‘
re fair ‘ And don't write just. one ad. 11‘ your You should do all this because you paper advertising?" says Frank E. Felil- ‘ ‘3 3 ‘ 3 .
ve for t idea is any good, it will stand at least can't expect your merchant to know it man in Editor and Publisher. ‘i ‘.
i atampaign 0f thirteen ads. Make each all. If you [0“ him this verbally, he Often we have said that the mini- ‘ 3‘ ‘i
_Ken- 3‘ ad complete in itself and present them Will lorget 90 per cent of it before you mum schedule should be three ads a 3 3 3i 3‘ '
gady t0 3 all together. Now that you have the reach the door. It you have it there for week, 52 weeks a year, and frequently , 33 33 3
ith de- } idea bundled, what are you going to him to read . . . . well isnt that what we have added, “An ideal schedule for 3 33 ,3 3,3 3
. ~ ‘. , _, . - . ., ._ . . j ,3 4‘ .
1 baSlS 3 (in With it? you ate selling—visible imdable adorn the campaign would be an ad m every , 3 i /33 3
te with ‘. First sit, down and write out all the “5"”54‘ - - - ' then use It yourself! “511603 the newspaper. If it's a six-day t ' 3“ “‘i“
This 3 reasons you can muster on why the mer- He “"m't iead "3 Oh YCS he W111” - - newspaper, run Six ads 21 week; ii the 3 ‘ 3 t ; .
'anager chant should buy your bunch of ads. if you have piesented it in an interest- newspaper has a Sunday issue run the 3 3 3 3}
y DI'ac- And remember to write this just. as ing manner. .l}“5t 111*? "C‘WSPRPCI‘ lad— ads seven (lays a week." ' 3 ,3 3 3 -
'ory or though you were writing an ad. Keep vertismg. 1[ “"“l‘ “”111 the ieadei ias A [ew years ago we were privileged , 3 ‘ 3 ‘33. l
3 yoiiiself out of it. Tell him what it time. to examine the sales record 01 a national ' .3 3: ‘ ‘ ‘: i I
‘ ' v ‘ . . . f, 3’ :‘ '
‘3 Will do for HIM . . . . not you. Make Now you ve got a nice bundle but you advertiser who ran a different ad every 3 : 3 g 3
3 the reasons interesting and convincing. are still not ready to present it. You week [or 32 years. That's 1,664 advep 3 . "‘ i :3
3‘ Include a breakdown of your circula- must have a cover for it. The Amarillo tiseiiients. During this PCFiOd. every 3 ‘ 3‘ 3 ‘3
' - ‘ — . . i t‘ i g ,3
3 lion showmg the number of newspapers (1 ex.) Globe News used a foldei made ad carried a key number. Over more . 33} . 3 3 .
} _ , . ~- _ u . i 53 ‘ 3'
3 on each route or section of: your terri- ol cover stock beautifully pimted. PFC- than a three decade period, 93 per cent 3 . .3 , 3 7
3 tory, Use a set, of maps for this purpose. senting an Excluswe Advertising Pro- of all replies were received by the ad« 33 :3
. The maps should be blank so that cir- gram [or (your merchant).” The instde vertiser within seven (lays alter the mag- 33;" 3 3‘3 3
3 tulation changes can be typed in as cover gives a table telling how much azine was received by the subscribers. 3. 3 3
“ the." Occur. each classification of. busmess should The remaining 7 PC“ cent came trick- “ i 3 . 3 3 _,
‘lell your merchant of the market po- spend 301“ adrertlsms‘. and glVlllg a C11“ ling in for years and years. Eight years , 3 3 1,} ‘ ' ,
,cmmial; show him why he isn’t getting “11300“ ln‘CZIkdOWH- 'ago when we started to study the life of 3,}1 {3 ‘3
’ the business, or how he can get more With the layouts and market data in- a typical local advertisement, we spent . |‘3.,_": 3 ~ 3- _‘ 3
”, busuiess. Explain the appeals used in side this folder, it makes a neat attrac— many days With local advertisers, Who 3 ‘ 31$ 3- 3 '
3 the ads and why they are used. Tell tive package to present to the merchants. were kind enough to let us examine 3.3% 3' 3 .fl
: 333 t'..
a k ‘ . . 3‘3“ ‘1 .
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”lugs, , , 3 _ 3 i ,3} 3 _. .3 .
5/: 3 t 3 . , ./ , , .: 33 L 13],.“

 3?} . i t i
. t . : Page Two THE KENTUCKY PRESS August, 1944 , l A'
- i. 1‘ . ' 1 their sales slips, covering a special article advertiser contracts to run three ads a several other states have adopted. Major!
.. A offered for sale. week for one year (that’s 156 advertise— Brown spent most of the winter in!
' ‘ . - ‘ The net result of our research work, ments) it is almost impossible to lose Frankfort attending the sessions of tliel‘
' , 1 plus seven years of continuous check- all of his ads. Just on the law of aver- Kentucky legislature to push thrOUghl
. - ing with hundreds of retailers in all ages he will get some good posnions. thatlibel bill and his efforts were “WEE
. 1‘ parts of the country, have convinced me We have contended for seven years that ed with success.
' ~ 1' ant adv rtiscr who contracts for three
that the aveiage newspaper ad has lfe l e . December 15, 1908, Mr. Brown pur-
' ‘ expectancy of not more than 48 hours. ads a week for a lull vear deserves first - . ) .
. . . ,- ’ . . chased T he .81.. letersburg Evening In
An ad run Mondav morning Will do a conSIderation, whether his ad is two 1 l t L] lLb . t
~ ~ ’ L - . ( ‘)€n( en , J .~ , '
. ; - selling Job all day Monday and most of inches or a full page, run three times PL] ll H K“ Olilnfl Y “71111qu
. i Tuesday. a week. one . c opuatet 30th The lndepen-,
, Institutional ads, church ads, certain While this applies to dailies, yet it (lent and the Hariodsburg Democrat fail
. . . . ,4 i “i ' ' ' ’
large bank copy, mortuaries, cemeteries, emphaSizes the value of every—week, 92- two yeais and 1h?” 501d m” h‘5 “new
. copy that does not have a direct selling ads a year, for the community news— in Harrodsburg in order to devote alli
3 or immediate “action hook” in it, might paper, and is an equally important sales his time to his work in St. Petersbutg,‘1
. l ‘ be run once a week, and the Saturday presentation. hmce .‘s’l’mg L0 5t. Pet-013131113, Major;
. newspaper will probably do as good a Brown has been actively indentified with.
‘1 job for the advertiser as that of any —-———0_—-——— every movement for the upbuilding off
‘ l . . other day in the week. Lew Brown, Life Member, St. Petersburg. Of all his achievements,
‘ One of the simplest ways to satisfy Dies A’f Florida Home however, none is more important than
. your own curiOSity, and get aknap—sack . . ~ . ‘ .- his work in making St. Petersburg‘,
1 full of new selling ammunition, is to 1M“? 114m}; B' B1102?"[(nslerinffil. known throughout the world as the}
; 7 - - _ (Ont o t e entuC' ress . ssoc1ation .. . .. ,, . . . .
ll do this. Arrange wuh any 0f your reg and life member editbr and )iiblisher of Sunshine (Alty' Ma_]or Brown originat;
. . . » 3 t 11131" advertisers t0 161: you 59.6 th€1T_53165 ’ . l ed the nickname, and he made the nick-1.
‘ . ‘ slips of one or more items; list the items the St. Petersburg, Florida, Independent, . . .
. ‘ . . , name mean something by promismg to
3 . m a Monday ad, then watch the sales died August 16 after long illness. . . . " . .
‘, . distribute the entire Home Edition of}
. 1 . curve for the balance of the week. After Llewellyn Buford Brown was born in .
1 y . . The Independent free to everybody
1 two days, the sales curve takes a nose Madison, Ark, lune l3, 186], the oldest: e (I 1 11 1.1 t h'1 i
1‘. . . . . . . ‘ .vr‘v (a ie sun (1( no- ‘lrl u
g * . dive. This Simple test will more quickly child and only son of George L. and [.i y t‘ Tl' ll 5 e ‘P
. j 1 “ _ - _ . , ‘ [Ill 1 )I‘CSS 11110. US 0 T was lllEK
l s,‘ i sell any of your customers the imp01— Amelia L. (Young) Brown, the former a ll ['1 q t I 1910 F e h d ii
i. . - - . ‘ C ct? 1\‘C re). , . . roni t at at
s, i ‘ tance 0E frequent insertions (at least native of Tennessee, and the latter of 10 the 1c n t' Tl I 1 1 If
1 . - ,_ . . )resu : 'ime ie 1’1(C)Cll(€ll
" . l three a week) than anything You can Bardstown, Ky. In 18/5, followmg the ‘ l . l l' 15% t' I Tle‘
. _ . ; . , vzs U'iven awav ree . imes. l ‘
w 333 or do. _ . death of the father, the mother returned I 1 h 1 t . ’11 1 hi
, . . . . . . nte)en( en is ie on news )a mi
5 _ The Seht phase 9f thls 511.0131?“ 13 With her family to Louisvflle, Ky., where [I c ‘1 l 1 t k I), if] 1 .
,‘ 1 . . . I r a ar , l" vor ( 0 ma e suci an 0 er.
- CYPRSSC m a (11 estion WC V6 C Mr. Brown secured work as a printer
.1 every day for at least seven years. News- . . .
g ‘ ‘ . and later as reporter on the Louisv111e —-——-—-O-————‘
.. . 3 paper salesmen, as well as advertisers, Courier Iournal the 1-1 1 b C 1 l
t , ,, . . . - , in €(l ~ -
f ask, which is better, a 20-inch ad once H n “I t H _ C(l , y 0] Raises Sub Price TO $2.50 [
‘ j a week or three seven-inch ads?" Based e FYd a terson. e SCIV€( m near y ‘ _ . . , ’dl
. on several hundred test campaigns now every epartment of that newspaper and Standing on his ConVlCth-n that agOO l
‘ . running over the names of local adver— The Evening Times. community newspaper which gave real
. “8ch, we can unhesitatingly say, three In 1895 Mr. Brown left Louisville to service to its readers was worth $2.50 :1,
ads a week will out-sell one ad a week. buy a newspaper plant at Taylorsville, year. M. H. Holliday Jr., editor of they
‘ . And the formula works in space as small Ky., because of poor health. \Mhile Jackson Times has had that rate my
3 . as two inches. In other words, we have there he studied law and was granted a effect since May 1. He states that h15‘
. - found from a three-year test that an in- license to practice by the supreme court. circulation has almost doubled since
‘ dependent butcher shop gets more new He later served as police judge and September, 1943, and there has been n0
‘ customers and more telephone calls county and city attorney. In 1905 Mr. objection to the new subscription rate.
when he T1105 a tWO-mfh ad three times Brown sold out his newspaper in Perhaps publishers have been scared [001
. {1 week, than he obtains from one 5”" Taylorsville, abandoned the practice of long of the buga-boo antiquated 351‘”!
.1 Inch ad,drun1}:ri(;;1ys only.f Ad .. law, and went to Harrodsburg, Ky., $1.50 sub. rate that should today be.
3‘: .Some ay t e ureau 0 . vertismg where he purchased the Harrodsburg relegated to the other Kentucky antl-l
‘ . . ‘Wlll be able to prove to national and Democrat - (neg l
I; local advertisers that millions of readers . . l .. l
.- , . While he was editor of the paper
,_ of neWSpapers go through their daily . . t _______.___,_—— l
,. in Harrodsburg, Major Brown was
newspapers page by page, column by r 'd t ftl K k P _ f h l' h an hlp'i
. . ) s1 en ' — ‘ C ‘
‘ column. Not all readers do this, but l. e 10 ie emu}: y ress assoc1a One 0 t e best Illll’lgs t at thati
l . .
the women readers of a good daily do tion anc active in t, e work of that pen for community newspapeisi [he
just this; and more of them are follow- organization. It was largely through his Will put all on an equal baSIS, ‘5 'h
{l ing this practice today than ever before efforts, as representative of the news- passage of the law by Congress whlcr t
‘ l: . in the history of modern advertising. papers of the state, that the Kentucky will require sworn statements to the P05”!
. i I , Certainly You can bury a two-inch ad. legislature passed its present libel law office department as'now required bl ~
' It vertisement, but if a retailer or national whch is regarded as a model and which all dailies.
l» .
12:3 ‘ ' ”:2 ,
l" Veil _ ‘ . r 5g. .

 ‘ ‘13“ {43. 3, '
944 3 August, 1944 THE KENTUCKY PRESS . Page Three 3
3 3!:3j 3 ‘,
ted. 13133033 33:3 3,: 33
winter in! 3'] i 1 I
ons of thei‘ 3 3
h through3 2;: 3 3
.1611? crown.33 Eff. 0 t D O t ab 0 i. 3 3
h‘own PUT-3 lClen ls rl atlon--- ‘ ':~3
lvening In~ _ 13 T}
Willis 34 3 ,3: 133 y
[e lndepm3 q d P . ' 3 ,43 4
Emocrat f0r3 t P t ‘ 3‘ ‘ 1
his interest) n 08 war rosperl y r! '
devote 21113 » ‘43 ‘
Petersburg,3 13
mg, Major 3‘ 4
itifiedwith‘. * ' 1 4
)uilding 033 3 4 3 , 3 3
Ilevements, ' ,
mam [333333 The nation’s newspaper publishers, in a recent survey, declared 34‘ 1 3 ,
Petersburgj their belief that the newspaper business for at least five years - ~; 33 '
rld as the3 after the war will be very good. Their major reason is that a '3 3
m 0333931313333 larger volume of consumer advertising is expected. 33 :1 333 4
:16 the nick-14 _ :33 ‘ 4 i433
romising :03 This optimistic outlook is part of a larger faith in postwar Amer- 1 333; 3 .
Edition 033 ica—a faith that we shall be able to attain high levels of em- , 4 if: 3‘3
everybod‘3" ployment by maintaining a large volume of sales and production 3 3 3:31 3 4
t shine up3 of all kinds of goods. 3 3.3.3
' was made 33. _3
n that date3 Obviously, this can be achieved only to the extent that distribu- 3 33 3 3 -
ndependem3 tive efficiencies keep pace with productive efficiencies. It is not 3 _ 3 3331
:imes. The ‘~ ‘ enough to make and grow the products of commerce—they will 3 335433 4 ‘1. : '
wspaper in3 have to be distributed with the least possible cost and waste, so ' 3 3 4,3 4
offer. ‘ that prices can be low enough to stimulate great and sustained 3313, : 3
consumer demand . . . and at the same time provide returns to 1 33. 3i j
—— 3 producers that will contribute directly to a high level of employ- E 3 : .33 1
2450 3 3 33 ment and prosperity in both agriculture and industry. 4 3 3 333
thZMgOOd3 Your local A&P service store or super market is a tangible illus- : 3 3 ‘33 a
h gave real tration of how distribution today IS being made more efficient— 333: 3 ' 3 ,
:3::3$:35(3h:3 with direct benefits to producer, employee, and consumer. 33 3/33
3 ‘
‘at me 331.113 It is because they realize that they are helping to set the pattern 4 3 :4 3 '
[65 that. 15‘ for a better tomorrow, as well as to provide essential food for 3, ‘3 33'
”bled smce3 millions of families working to win the war today, that the men ; 3 33‘ 3 -_ '.
[1.35pm no and women of A&P take such pride in doing the nation's most 4 333 j.‘ 3 1,3: 4
‘Ptlon ”"63 efficient job of food distribution. ' z 3 i '3 3
n scared [00: 1 ‘ 3",3 : J 1
me 310:; ' 3
(1 today be; 33 3 3 43
3 3:74 3 .;
3 : :13 ;
33.4 A & P FOOD S ORES ; 3| ' »: '
Palm ”“1“ 3 :
basis, is 31153 3:7 41334 . l ‘
lngSS which 3% , 43 33'; 33 3 l .33
s to the 330533 ‘ 1 ‘ :33 a 3 :
required b3 W—————_ 3:3: =33 3 '
v 1: 3
.4 1 33,5123
1 34 ’ -:;-_ , ; , 3 3 a J: ' ~

 ‘11,. . — if» ” ’-
1311, 1 1 '
1- ii 1 ‘ ‘ . , 1' '
1 1111: H 1 Page Four THE KENTUCKY PRESS August, 1944 1 A111
1 1 - 1. 1 1
i 11 ‘1 ' i 7 ‘ 1
1 , 11 11 1 1
. 1 11-1 _ 11 %8 request is made 1hat the blanks should Postwar Predicfions 1'Ru165 A,
1 1 , be returned by the first oi September. Gathered 1n Survey " 1Ch1‘151m(
,‘ ‘ 1 .1 . - 5-; 1.11.. The Kentucky Rate l’ook should be 1- - - ~ - . “
. 1 . r as 1. .< . 3 ,. 1111.1 H...
1 1 1 . . , . .. . . itaty to issue 111.cptc1113c1. papers be higher alter the war than it .111 Why
1 ’ 1 Ofiicial Publication of the Kentucky 1701101111154 “154““ ”(111C51 "1 1119 was in 194:1! X’es,’ predict (flg‘lllV-(mc 15611116.”
1 1 Press Assotnation AAAA committee, publishers are urged per cent of the chief executives 111501116 Hes 16ml
I 1 _._———.———— , - , . , . V ‘ . . .11
1 to set their rates now lor the balance 01 1:100 ()1 our dailies. 116118 I
' 1 , 1- . ' - l' h - . 1. . . _ .. .
1 "cu" R Portmann, Ed'tor PUbls er 1944 and 194:). 1116 request states that \\ ill circulation revenues ol dailies 1' All 1'
1 1 f—__-_ . _ _ . v . _ ‘ ' ' )
1 1 1 Printed On The Kernel Press, Lexington fiat national rates, to be incorporated 111 (“1111111) 111 the post-war period: ‘Tliey _ "mkd b1
; 1 1 1 1 _______— the 19413 Rate Book, should stand ['or the W111 predict 1111“)” PCY (tent 01 [1105910ct0bC1‘ 1
‘ 1 1 Kentucky Press Association Officers whole (car 1945. same executives. Y'ct forty-five per cent1 2. Inch1
. 1 ‘ _._,__,.»,.._.,,,,,.....,.....v.rn,,..",..iTr ’ G] t V ‘ , 1 ' , 1, -‘ - - r I ‘ < ~ 1. V. . .. . 4
11 Joe Richardson Presment zines asgow Most l'xentucky publishers are swear- l1)tlie\e that ciiculation [igtiics 1111111011111116156as 1
1 1 1 Chauncey Forge31.....i1igéigggiaéllittdcpeiideiit, Ashland 111g IO Illt‘ll" circulation [ollowing the 111151 31)0111 as they lltilv are 2111(1 twenty. NM). 013
1 , . . . . . ‘7 six )er cent ex )ect tiem to sio . . '.
1 11 ‘ VIM" R' P‘mmaEggagfjfirmfl' Of K" Lexmgton SU‘TUL‘SUOH oi the Central Office. Sworn 1 1 w a dc 1““1‘31‘11“
1 y wager ”‘7 . crease. . - b
1 1' Executive Committee, Districts statements will be cmphaswed 111 the 4 1 l 1 1] 1 ) 111M. 101 11“ a c
‘1 1 Fred B. Wachs, Herald-Leader, Lexington (Sixth), 11‘. A t L 1 R’ 1' B k A n( 101“ (130111 [1 1L 1‘“ KS: 1 3 Clll‘ll
1 , > 1 Chairman; First, Joe La1Gore, Sun-Democrat, Padu- : C“ ”C ) d C 1 00 ~ \VCll eighty-two PC]. (‘C111 01‘ the head“:
1 1 ' 1 can; Second, John B. Gaines, Park City News, Bowl- Kentuck 1 news )a )(‘l’fi‘ H1 )l‘t‘s‘t’ il "(1 1) 1 1i .. as first (:12
11 . “ 1 mg G’fifnigh‘rffi Jghn H-fiiogvgll'iindi1f01trzer-Jmérnal, 1 .1 l 1 ‘1 .1 - 1 C 1 men 01 the more than 800 weekly news—1 11
1 : Louisvi e; our , ames . i is, i essenger, ran- - 1 1 - _ , _ 1 . 1 _ i 1 . 1((
‘1 ‘ 1 denburg; Fifth, Virgil P. Sanders, Neii‘s—Detiiocrat, NAS- “”11 be (1(51311‘11U1 b.‘ 21 511“?“ papers intei‘Viewed believe that their 111111;1
' ' 1 Carrollton; Seventh, Walker W. Robinson. Herald, . - A -1, - , , .1 o , . . . . .(HC 0,
j . { Paintsviiie; Eighth, J. w. Heddon, Advocate,1Mt. Ster— symbol m ‘ht 3411011111 Rdlt ”Wk- post-war advertising image “'1” be 7 1 <1
1 ' iigfisbfiigih'leifiwiwiiiiolicrimilcilogocoli:pz‘iigragflohgiii' NCWSPHPCI‘S desmnfs’ such 11am) nal greater than their 1918 linage 11135.1 1' 1 0‘
11 1 ; l ’ . ' ’ ’ - 1 ‘~ ' L ‘ ' . "‘
,‘ ‘1 giiztiogttiilfgoiie'5322113112139 fig‘figflt-e gzgrfles: representation by NAS should forward l‘ortv-three per cent estimate that tlieir1mlUllcd
1 1 idenm Vance Armentrout, Carier—Jouzzla; Louisville. authorizations at once to [11.3 Central circulation revenue alter the war 111111 1113113015 1“
- 1 1‘ Kentucky Press omen’s u - - , ' 7 ‘ ’ '1
11 1 ., , 1 , , « _ 1111111 )1
1’ ‘ 1 1 _ ‘ Miss Mary E. Hutton, Herald, Harrodsburg, President; OffiCC. ““181” (u HS 1943 110‘ ('1‘ \ CL llillty Oll€ , H": I 5 1
11 1 1' Miss Mildred Babbage, Breckenridge News, Cloverport. __._._.___~. per cent. expect it: to increase, and 3. Each
1‘ - ‘ F" 1; Vi P id t; Mrs. J. O. Youn , Journal, Dixon, . . . u ,
1 . .‘ sielcsond (lsiceregreZildent: Mrs. M'al'y donderson Powell, E 1 1; C Q1, twenty-Six per cent anticipate a decrease. 1 CHRIS?
1 1 $89331; Siftigsusghirquitt: 1312253355121; gig-M? VG UO mg U“ omers These and many other predictions 011 6, Cl1ri
1 E . Miss Urith Lucas, ’Independcnt. Mglgsis\1ille,tCorres- 1ust how to evaluate a customer is a interest and value to dailv and “160le the prcsc
1i » pending Secretary; Mrs. J. L. Bra ey, En erprise, .' . ' . ‘ ‘
1 - 1 ' __ _ little beyond us, but someone has done newspaper executives are made 111 11 weight or
11 11 1 1 NAT1ONAL EDITORIA it, and here are the fesu][g_ thirty-two-page booklet. “A Survey 01 in lentrth
111 1 1 1 ‘ _ _ l . 1 11 r ., 1 1 , 1 ‘0
1 1; f : ' \“f Most: sane and sound people carry Dall.‘ NC‘WPJPCW (“1‘1 d 1“ 01‘ e-page . 7 \lot
‘1 1 1 “I’M—lg ASSOCIATION ' ' ' booklet “'31 Survey of \Veeklv News? ' ‘
1" 1 ‘ 1 . . upflafiowlw . insurance on lives, property, automo- 1 ' - i .1 I 1 col packa
. ‘ , 1 r: . ”.73; m: _ _ 1 _‘u 1 -_ -11 11 ' 11 ( 11
1 1 " biles, crops. 1t logically seems that, l)"l):‘15‘ “1111(11 1115(“551 the 1(11311) 31111 mg in an
1 1 1‘ ——__—————————#——— - ' 1-1' v .' r '[l is r a na 1m» \1'l( e “rum
1 ; customers being worth so much on the 11cc 1 S“ m ( ‘ l ( _‘ h ‘1 11911311“
2 1 1 J . arts survcv made by the Linotype Com, 1
1 1 . ,1 1 hoof, they are insurable. ConSistent ad- . - . ' 111 11111101~ th(
,1 1 . MEMBER ,flm‘s . . ’. . . . . panv With the assmtance of Dun & BIM'
1. , 1 . 1151.11 1:7 vertismO‘ is the )OlIC 1, a fair rate for it is ‘ g »
1 11 1 1 1 A W h 7 Street. . P051:
.1 111111 1 1 ' 1 "W“ the premium, and reasonable retention The Survey was conducted bv Dun 111ml to [1
1. 1 , 1 1 _ . . 1 , 1 1
1 ‘1 1 1 1" K 1 TUCKY PRES plus steady RC0 Ctlon are the results. 5% Bradstreet. repsesentatives by personill 111618 01 th
1 ‘ 1 V ASSOCIATION Here’s what, real live 1]]OHCYvSPCHC1111g interviews with executives of: “mental
1 . 1 1’ ORGANIZED “NA” ”69 customers are said to be worth to various 1470 daily newspapers; 1 not avail
1 1 1 . 1 ‘ 2,—__—————————-———————-—— stores. figure In parenthESes 15 percentage 806 weekly newspapers; 1 Chant M;
1 11 ' Volume Fifteen, Number Ten of gross income spent for advertising: 937 commercial printing concerns? 1 91 No
1 1 1 -,.___1 -P——4_——————-—~———'v~-~m ., Department SIOTC . . . 1 . 1112821 (23) ]40 trade (:Onll)()sil()]‘s and advel‘IiS‘ (01' [110 -\
i 1 NEA NAS P1 1945 Grocery Store . . . . . . . . . , 08.17 (1.0) ing tvpographers, and mail thrt
,1 1 , ' ans ' 1 7 1 F ' ‘
1 1, Ed'i' Of R ’f B k Women s \1\ car Store . . . . 50/3 (3.1) 323 banks. accepted
1 I , I Ion Cl 8 00 Hardware Store . . . . . . . . 41.51 (2.0) Each executive interviewed was asked ters or 1
l 1 NAS-NEA is planning to issue a 1945 Furniture Store . . . .. 37.40 (5.6) questions hearing on the present bUS'1 articles (
1 Rate Book on November 1, according Music Store . . . . . . . . . . . .’ 32.70 (3.3) 111055 “MIOOk 311d that 10“ 1’05””; 1 trzttion, 1
1 1 1 1 to an anouncenieut from the Chicago Shoe Store . . . . . . . . . . . . 17.90 (2.9) years, and the“. answers are ”meme 1'01 inipor
1 , . 1 1. . 11 1 er
11 1 1. office. All changes on the necessary date Drug Store . . . . . . . . . . . . 14.35 (1.0) 1“ \aiious tables 1“ [01mg ”1 dncct P 1 10. M;
*1: 1 _ . ' . y 0‘ .
11 : 1 concerning weekly community news- Men’s Store . . . . . . . . . . . . 13.83) (3.3) centabes. u 1 . 1 1g, Mill‘mc t
‘ 1 , ,. t b - th t iii b Gt 1 g ml 910., 8 511 Copies of A Survey 01 Daily 159“- 1
,11 1 1 1 papers mus e in a 0 cc y ( 0 )er 1 a y 1 1e . . . . . . . . . . . . .. )a )crs ,, u A gurve of \Aleeklv News- acctpted
1 1 1 1. Icwelry Store . . . . . , . . . . 0.72 (3.1) 1 1 ’,, ‘ 1 Y i. ’ do it conior
1 ‘ 1, 1 ~ - _, r y _ . papers, or of booklets hayingr t0 1
1 1 1116 Kentucky (sentral Office, Lexmg- Auto Accessot ies. . . . . . . . 3.93 (3./) with the three other sections 01 the 5m. 1 t0 \vclgh
. . . r . . . . - 'v’
; ton, Will act as a clearing house for state Tobacco Store. ‘ - ‘ - - ~ ~ - - 17-38 vey — on commercial-printing conceinS. 1 111. Ar
1 ~ 1 newspapers, and is collecting the infor- Rad“) Dealer ' 1 1 1 1 - ~ - - - 1-21 on trade compositors and advertising “(led wi
11 1 : mation mm. Data blanks were sent to ——--—-—O————- typographers, and on banks—11131 be Public is
1 1 . . _ . 11 r . e . _
1 11 :1 all Kentucky newspapers early in August Salvage paper insures your future had for the asking fiom any 1411100111 Sr in git
' 111 1 and the material is being collected and newsprint supply. KPA urges every state agency. ‘ 1‘2. Fe
1 1 " ‘ 1 charted in that office. A few news— newspaper to get behind the paper 531- ———-——O————4'-" accepted
' 1 papers have not sent in the needed data; vage collection drive. Your newspaper 'is worth 1112.50. .‘ article, 1
. it 1 1 ,
~ 1 1x 1 1 . ~ ,
- 1 1 1 1 ‘ ' 1 11:;
. .1111 1 11 ,1 1 ' ';,,1,1...:.1A-»,»- ,
1. 1111 r - . ’ 1 1 I 1' 1 ' 1 ‘ , . ‘ -,‘ 1»,--"$§1'. ~351:§";;"'1',

 ’ii‘tpg’yyz" 7:; ' . . 1 ... "WW—”m V MHWQW' J'CCCJV'W 7;: '> "tilifi "7 :fli'm'f‘L-If ’1i‘11é7’71‘1 '
iiiw‘lfi'lv' " ’1 1‘ . 11-1111
'w ' . ~ , , : 111 vri. ‘
l ' i . ’ ‘v .‘: 1
. , 1 . , , . . ”ti: .zi' v
944 August, i944 THE KENTUCKY PRESS Page Five xi.- 1
‘ l - 13121. i
. ‘1- ’ 'i. .1 ..
1 . . . . ~11 i ‘ ..
l’RUleS Announced For discouraged. bolt candies do not carry cable between Los Angeles and New .; l
1 l Christmas Mailing well and should not be sent. York for any two pound package. 1 1 L 1 '
- ‘ , 1 , . 13. Intoxicants inflammable lll’lLC1‘- ' ‘l i l
lad)” 110“ I Here are the rules [or Christmas inail— . . . ’ . ‘ ° . 1 1 ,
, 1 1 , ials (including all types ol matches and . .1 r; .
a1 ”an” in. Why not get a merchant to run ._ 1 . , . . Mechanical Changes ‘* ~ I .
(‘iv‘htyom 1,- _ l“ l’ _\ 1 L lightei lluid) and pelsons, or compose 1 Cl 'f' Cl C l . .. ,1 1
cs ”1; [some 1116551111“ 1m 11‘ ‘K t L‘N’ m“ L d tions which may kill or 1n1ure another, n 088' 'e O umns . . - 1
news item 101 your columns. or damage the mails, are unmailable. ”Although some of our newspapers ‘— j, 11 1
. . ' . . 1 ‘;i A 11 .
of (131119S 1- All P311315 and “H (““15 “11151 bC H. Great care must. be used in the have long been presenting nine columns ~' 11
)d} ”They 'mailed between September 15th and preparation and wrapping of all oyer- on their classified pagcs. many ,other i 5 . l
i of thosélOflObCl‘ 15th; the earlier the better, seas parcels. Owing to the great dis- papers have made the change in recent . 1:1 " ~
e per ceiit1 2. Included in the term Armed Forces WING this milll must bC transported months, prompted by newsprint and . 3; .' "
s \\'illl101(l,()\'€1‘5€as are: Personnel of the Army, and {11C halldhng 11“")1V6d. It IS ileO- other war 51‘(”:13%05 fmd the (165116 ‘01" 1
nd twenty- 1\‘.qyt', Marine Crps, Merchant Marine, “”011 “H'CS-‘ifil‘y that all articles be more ineo\n1e Imip kiwiflagcli' Slates '1? v
., ' ’. .. . . . . . , H. ‘ .A. : , - 1“: f. .1 ~( ‘ . ( . .i 1:1) ,'
”how a (16‘ and cn'ilians working under Jurisdiction ll‘id‘Cd 1“ box“ 01 metal, “fwd, mhd 10m I .1 .0] cc [(1)11 ) m ,1“ [UPC ‘ ‘1‘ if
1 of [he abm'e fiberboard, or strong doublelaced cor- News, “Tm“.‘a’ 0” Modern Classified . .
v r . ~ ~ ~ - i - - . ' .. ‘ Panes" in the current issue of The News . { '
‘ 4 . 0 | ~ . i. . A . ,
‘5' i1 3. Christmas cards shall be sent only “1041“ fibeiboaid ieinloiced “filth P‘L’ 1 VI . 1 T1 8‘ k1 , E' (,1 , 1.9: . . '
if the head 2 _ , - 1 1 1 _ strong gummed-paper tape and tied ‘1“ 1 31C] ‘0 ‘0" l“ “a L ‘ .1
lag first class mail and shall bear the 10— . t ' 1 ch'inoed its classified )1! res lrom ei ht 1v 1; 1 .
=3ekly netis- . 1 _ . . with strong twme. ' ‘ n . , ‘-- l ‘ s . g . * 1 1i ,
l ’. l .‘ turn address ot the sender—including \ . 1 to nine columns, with results that. are 11.1, 3
tiat [ten \1 a. Each parcel is sub1ect to cen» . . . 1 .
1911 1. WC 10- . . ‘ . typical ol’ those experienced by many 1 .
‘1 X 1 1 1 ~1 1 1 1 11 1 1 sorship, and (lelav in handling may / / . ‘ .
‘11.... .. - 4' l\01"€(lUCSlh 110‘“ [110 “MIC-55005 1116 . . . ’ . k “ other papers that have made the same '
. 4% “35w . . . . . be minimized by securing the cov— . .:' .v 1‘, '
that the-rlrcquired in connection Wlth Christmas . , “ ‘ . sort of changes. ,1 1
v 1 . . ering ol‘ the parcel so as to permit .. ‘1 ._ . 1. _ 1 . 1
n “a“. “.111lpai‘cels mailed to Army personnel dur- . .1 The Eagle, which had been using . 1t 1- 1
L ‘ 1. . . ready inspection of contents. 1.1 1 . IV .1 N r _ 1.1 1 1. ‘1 )1 . 1:1 1 1’
1 thirty-one .iiig this period only. l' A ll b 1 t .i/2-1i01nt onic o. a, so 1( . switi icc 111. .11 .
. . _ t). .' (cresses must 6 com) e'e . . . ‘- .' - - _ ~ . . _. ' int '3 .- .
wage. and 31 Each parcel should be endorsed: 1 l llb 1 t1 _ 1 1 tl liom eight l2 pica columns and 4 pOint ‘ . 1.11 1. 11
‘ .. . . .. . . 'tnt s 1011 c e on )0 1 'm 11]Sl(€ anc 1e . ~ . ' . . i. . 1 i 1.: ‘1
a decrease. i CHRISFI MAS PARCEL, :ititsid i 1'1 ) )0 The‘ shoull a] V’iVS (911mm 11119103 ['0 1‘1‘1f«1‘v011“1‘l25 91d] 110 V I l i ii
' ' - 3 C V“ 1... ' " ' ‘ l « -' ,i " .' 'l o is ’l( ' i f» (i ' ‘0 — t 1;.
‘(llftlons 0E1 6. Christmas parcels shall not exceed . 1 l I d . . ) ’ l‘ (‘1‘ ‘ nc ‘ l) m “ C ‘n ( l) ) nt L . gr - . . ..
ind weekly l 1, . f 1‘ 1 1 be either typed or written in ink. lar- 1mm “11051 .3 »1 .1;
' . tie )r svnt: ii 3 ( ' x 1 1 1 .. , 1
trade in a . l] C Cl“ . 1““. ’1 “l 1’21”“ ‘11“ cels addressed to overseas Army person- “ ‘Aml.’ said Stephen 11 Lambert, jv 1.. 11
it'eirit or i) in 'v‘ki in .11.. o' c i ‘1 .' . - - - 1 1 . . ‘ 1‘... 1-. 1v
Survey Of . 1% 1 C_ cs C it 1 1 1m es “Cl should ShOW. m Zldflltlml l0 111C Eagle mechanical superintendent. sliort— v 1 1
i ; , . . . , , ‘ - l - - . .
twelve P106 in cngth anc giith combined. name and address 01 the sender. the IV after the change was made, we now 11.’ 1. I ’ .
t ' (D ‘ - .‘ 1, ‘ J. .. 1 \ _ .v l 1!‘ Ii
ekly News-‘1 1' NM more than (”K Ch] 1stmas PM" name, rank, Army SOUR] number, branch get at least one and a hall more columns 1.. ’ 1
daily and .“1 Pdd‘dSC 51”” be accepted 101 111311“ ot Service, organization, A,P.O. number of adyertising on each classified page 111 3:51, )1 . .
ide wrapliic mg m any "“0 WCCR When sent by or on of the addressee and the Post Office and in some instances as much as one 1 » I1vv1;1],1::i' 1 ' 1
h . . , 1 . 1.1.1 .11.: g." 1 -
otype Cmii-1b6h1alt of the same person or concern to through which the parcels are to be and three-quarter