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                                          G   HED real estate firm of    -
                                                 BUCHANAN  BRo. is the
                                                 leading firm of that line
                                          of business in this city. Both
                                          members, whose pictures are
                                          here shown, are native Ken-
                                          tuckians, and have lived in
                                          Louisville since early boyhood.
                                          T  The business was started by
                                          Mr. James Buchanan in [872
                                          and in [879 he was joined by
                                          his brother, Mr. John WV. Buch-
                                          anan, at which time the firm W
                                          name of BUJCHAN-AN  BRO.
                                       m  was adopted, and it so contin-
                                          ues to-day.  Their office is
                                          where it was fifteen years ago,
                                          No. 404 WVest Main street, two
                                          doors below Fourth, inv    t he  
                                          business center of the city. No
                                          two g a  b  tle mj e n are better
                                          known in Louisville than are
                     4Asrs BUCHANAN       James and John B u cha na n.
              Their S, BUCHANANe oo v fThey are men of education,              c  o N W, hUa gA            hmt
and occupy high positions in all the relations of life. Cautious, but at the same timte farsighted and progressive, and
realizing that the value of real estate depends on the prosperity of the city, they are always interested in matters of
public concern, and are prompt in assisting any enterprise the purpose of which is to bring Louisville to the front.
    Their long residence in Louisville and the immense business they have done in real estate have familiarized them
thoroughly with the growth and development of the city, and with values of all classes of property, both improved and
unimproved. Their perfect knowledge of values and their known integrity give them the confidence of both buyer
and seller and enable them to market property when other agents fail. While these gentlemen have in their offices the
most complete maps of all the property in the city and county, they scarcely find it necessary to consult them, so ioti-
mate is their knowledge of locations and values.
    A marked feature in the business of the firm is the handling of investment and trust funds; more large and impor-
tant trusts are confided to their management than to any other firm in the city. Such is the confidence reposed in their
integrity and ability by the leading lawyers and by the judges of our courts that their opinion is authority on all matters
pertaining to real estate, and they are appointed by the higher courts to appraise and divide large estates of decedents.
    Their knowledge both of the value of real estate and of the credit and solvencyi of borrowers has given them the
leading position in the city as lenders of money on real estate security. It is a fact, perhaps without a precedent in
such a business, that of the many thousand. of dollars lent on mortgages by this firm in the past fifteen years but two
or three of the mortgages have ever been foreclosed, and on these the mortgage creditors realized from the sales their
debts with interest and costs in full.
    When it is remembered that within the period of this firm's existence the legal rate of interest in Kentucky was
at one time as high as ten per cent. per annum, presenting to lenders of money a strong temptation to run great risks by
taking inadequate security, it is apparent that remarkably cool judgment was displayed by these gentlemen in their
selection of only the best of loans, both in respect to the character and standing of the borrower and the value of the
property sought to be mortgaged as security.
    The opinion of these gentlemen is sought by large operators in real estate, it being well known that they Lo not buy
and sell on their own account, hence their advice is untrammeled by personal interest  Strangers and others wishing to
make inquiries in regard to real estate are made welcome at the office of this firm, and always receive prompt ani reli-
able information. They perhaps have for sale more property than any other agency in the city; nearly every dwelling
for sale in Louisville is in their hands. Their acquaintance is such that they are eminently successful in selling such
property. Their list of unimproved lots suitable for residences, business, or factory purposes is larger than that of anv
other agency; anything in the line of improved revenue-paying property can also be found at their office. They do a
large business in the sale of suburban residences-most of the changes in ownership of country seats which have occurred
in the last decade have been brought about through theni. They do a large business in the sale of farm lands, not only
in this (Jefferson) county but in the Bluegrass counties of Kentuckv; their facilities, in connection with local corre-
spondents, for the handling of this class of property, are not surpassed by any individual or firm.
    in short, the firm of BUCHANAN  BRto. as we have said at the outset, is the leading real estate firm in Louisville,
and their success has been attained by the possession of those qualities that always command success in all departments
of life-industry, energy, intelligence, and integrity.



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