xt7s1r6n363d https://exploreuk.uky.edu/dips/xt7s1r6n363d/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1934 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1934 Vol.6 No.7 text The Kentucky Press, December 1934 Vol.6 No.7 1934 2019 true xt7s1r6n363d section xt7s1r6n363d . 1’» 4 43.4654
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i . 1 It . THE KENTUCKY PRESS D
I I list Ecember 1934
i E: Your New ’
I I Spaper Reflects Pro r
I II B ess Your Town .
I' IIIII The news y JACK WILD lieves that he h I
‘ I I‘I paper is an aceurat . _ . . . as one news a 91' .
I L III! tor 0f the town which it e mm Whmh W111 EGt results A local dp p- tention t0 the advertisement - I
L Ml yOur tOW - . SErVes_ If made the rem k entlSt greater desire f0 ’ creatlng I
~ v = iI'i‘lI i m 11.15 a hve town, one that can an ad ' ar that he would run Man - r the merchandise_ Y
I I135 eet the intense competitiOn of t d If he thought; it would do an I y puthherSv eSplicially in th I
1 tap; the news a - . 0 all, seed. The edit . y cOuntry field fail - - e
_ I 1 I329 ch I) per Will be filled each iSSue offer th or Game back With an Vanta _ toappreCiate the ad-
I it liiIII $111 snappy invitations to trade at the . at he would bet him double de 3.58 Of a leg‘tlmate tying up of I
I: l I III: 8 various stores of that town I price of an ad that it would brin . . p-l-mental reading matter with ad ‘
I I I III“ Merchants in any community'where gain”: without ever seeing the adg vertltsmg. It is no secret that depart-
. I It a real newspa - . e Octor called th - , ' men S Were inau '
I. per Is publish d '3 editors ha d gurated largel - ~-
~I~ afford to 9 could and the £011 - n that pur o ' - . y “th I
‘ I ‘ pay the subs ' - 0W1ng ad wa ' . . . p se in VleW—noth
‘ I U crlptlon to th u _ S inserted, - , , lng to evok
I. I III gather for every resident within 33 3:32:11, a cow in eXChange for a set 10;1tICism—where it is handled proper:3 I
I iiI b l es—they “(011101 get their mOney cam " TWO days later the dehtist “Th '
-';EI ack many tlmes over b ~ . _ e In and paid Price th anext time a merchant
co t y Increasino amount . 8 double he W111 ' tells you .
V «'1 grants for advertising messages a “If (If the bm‘ the give you an ad “just to help
, I he‘ Ten Advantages” of newspape» t b YOU. re annoyed, advertise 1” seems d Paper, p01nt to some out-of-toWn
I I II advtertlsmg as listed below give the ad f: lithe lateSt SIOgan- The following l: viitlser and ask the merchant why I
II V61” 15'ng Salesman _ an Statement a e - e inks this man ' ' ' ~ I
I II upOn which to defeahcll 1:112:21. 0f facts ago in an AmericarIlEJ 1113;234:132? e tlme Your paper. The out-hsf-tioiwlfirtlsmg m I
I V I III vertising in competition “122139: 13:11::- I :11 want a man to work on my farm XhOIISIy has no particu1ar intglrilsltoln I
I I‘II media. They are sound - r on’t give dancin ' eping the a n I
i I , havm . g lessons. I h . p p91" He adve t‘
l l i. . c ave r
I I II f.r°m the American NewSpaperg r5333 1:11;) piago' I can’t SErVe plank steak because It means busmess for him $33 I
I ‘ 3‘ III “firs association. ' S ree “mes a day. I do give three for??? Other reason I
l 1 l . ua
I I I III 1 613x; “6' I? age meals’ a “gal bed, fair wages. tise ie xix-lemhant Who does not adVer- I
I I I. II I about :Wspapers reach everyone Just ing gaggi: knowS 3' COW from a talk- in th: plklfll'y to create the impressiOn I
I 3 it; very person Who read I 9: can hear an alar u 10 mind—if the publ' ' I
III I v I II reads a newspaper. s at all and get up at 5 o’clock a m clock about him at all——that lc thlpks I
I I III 2' Newspaper d r - » JOb, I will agree not t, nd Wants the Worth advertisin he has nDthmg ’
I ’t‘ I IEI‘I‘ . . a ‘ertISIDg‘ produ 0 treat hlm like _ g- But before th I
I I i . III Immediate actmn, C65 211;, of the family but a darn sight DUbllsher should put the DI‘Opo 't‘ e I
l ; r .‘ ill 3. New . . 6 er.” ’ up to h‘ - . SI Ion
It I I III“ spaper advertising tell 1m in that light he sho
I H I I Ii _ , 1d first
I I. M to buy. ”here One newspaper ha 10 - make sure that h - . u
Ill ‘I‘1 II :II; 4 ‘00 , S can dOmg Some . . e 15 flee 0f the same
It}. I III the a§:;:?53pe: advertising enables fneghgfit?0t1§nal advertising With its 3111.31; “11:11:: 1:5 not adVertising the I
I' ‘ 3 i * w’ 1; er 0 check result ' Ecently the edit ‘. ‘c 8 has to sell— ~
. ' II'S‘III 5. The 1’1 5' them a, bIOtt . _ 01‘ sent tions (:1 ‘ ' SUbScmp—
: Hull ewspaper dollar 0e . er, advertlsmg co t u a vertrslng space news
I Iin'Ii“ ther—reaches more g S fur— sales books as a s e . lln er tures, and servi , , fea- I
I lsli 6 readers. th P Clalty. Along with . 06 departments—he is ‘
ll um
‘ I ‘Wl . . . . e iscuits with ~ . ‘ aper hasn’t mu h ’
I I v IIIIII I 7. ' In newspaper advertising mg In his paper. advertis- Its community. c to Offer to ‘I
I I ‘ II prgfltable markets need be selected) n1y The newspaper page that must pre— There is no need for the publish I
t‘ 1 H I I If; I ab-i~t Newsvertislng” is a product. of 1sent a dozen or so fairly small and no to Waste time and energy in WO er I
I I I i 1‘55 1 11 y to spot copy quick] arge- advertisements Over national d . . . rry
i ‘v‘l‘ y. . presents a, rob- a Vertlslng untll h. 1
II I I: u 9- NeWSpa e . . 16m different 1‘ p cal trade t » 15 0-
‘I I I II m - p r advertlsmg enli - mm that of the . erritory has reach d
‘I ‘ _‘ I «I any aldS 1.30 d- . , StS Wlth both 1 page maXImu e the
l I u; 1stribution arse and small m 0f develo A
: .iI III 10, E _- lan . . ads. The , - . ‘ ‘pment, National
I I I III The Sting; Ihefwspager fits its market. 1:0 thgfrlogllsnoldltgg the advertisements fill/$133119 1ts ECIBntlficauy placed and I
I l i I I It: tisem . Wl‘l mg a good ad 6 Page could not b W C ed for results a I
' ' ‘ I I: ent is in a _ ver- followed effe t' e pers that f . , an 133— /
i I I‘IIt‘. nsWermg th - . c lvely, as that ail to produ . .
i .I . I-t the r d ~ . e questions sult ~ W0111d re- . _ CE satisfactorily I
I I I I III ea Er ls likely to Wa 1n burying too man are not carried int i
w - I I o‘- I if h . . nt answered, . .V 0f the ads, - . _ 0 a second cam-
: I ' ' I‘ ‘ advgrtqr She Is to cons‘del‘ the product ticT Ii1e page Wlth only Small ads—par- 3?ng .Advertlsmg received throu n .
I‘ I .' III I startinlgse? If a copywriter before calllsatly :hfive 0r Six. column page—— ine m: 11’ with CODY Well prepared ir I
~ II 0 Write would 5 t ’ or 6 “well" 0r m - ma form is de -d .
I I I ' the - e down all of agazme form . ’ Cl 9d1y deSirable. ’
I I I I 'i‘i III answgusstlin: lit/HS. Jones wou1d like umlhISkgvlllfhfor the rfiading matter col- :uscliln ldgal the publiShEr Should have
I I I I I? I and an, n hen turn copywriter rowst the ads placed in vertical t a me Of local advertising sup- I
at i r I W” them, there 0 the 19” and right For that he could mak t ~ 7
V II; I III, I fewer “dud” a ds Would be The term “square” as a'u ‘t advertiser pay a premilf he national
I. I; . A 111 _ . , .
I I II _ I ulgltlh the great falling off in all reg 2:1; ergent 1n advertising has atoihrfrézi, into his field. This can EHdtZHgfiiej-I:
I II I II I per purplish? advertising, the newspa_ the c333: 1:18am different things. In erfisne. I
II. I I : replace this 21121111651111: it necessary to space in aacollfiiflsna “igluare” meant a kitchenhfaarfctl (till every home is the I
‘2' I I‘ I “:‘I . . Y Sellin f a as eep as th , . e most - ~
. 01 5 e01 . . . _ g eatur Umn - e 001- t popular Inst]-
I-I: - III-I imprIoVeal advertlsmg until conditions introdZiZdWII-‘i: SAS Smaller Ill/p8 was billetlonTinghe-house is the dining ta- I
E. ' ' I; Ther I ’ p306 became ' Is no depart ’
I . ;, .t e . and wa Smaller n . ment of a,
I I III I Sistency fgosgglzvgildlifreater incon— to 240 :nfsdgf‘egirtlo €56 ems and then inet‘zggtpetlhagorfhhkay to secure home
‘ " l . _ - ’ , e ines and e kitchen
I I . paper Which I. an the news tion of non . , a frac- colum column or
I. z “I I t' lVes Off advertisin pareil 01‘ nine lines f n5: a department of -
‘ I; 7 IIll‘I'Lz Image and emphasizes r g pa' ate‘ Unless it is understo d O ag' marketing suggestion rempes’
7 I. v i angle the advanta rom every 35 a unit of me 0 ' the Square formation f S and genera1 in- l
'1 I. IIIZIE-t licit geS 0f busmess pub- The . asurement is deceptive 01‘ housekeepers_ i
I I: ' :‘I'Ii" y’ yet uses “One of it its 1f meh 01” agate line is ' A Comparative re t I
I I. I I' will: I OgOuS to 't . . e . Anal- If , much better. b p01" 0f purchases
i- I - l. I l S DOSItlon w 1 your advertise . _ , y women as c t l
. tn -I his-I an a ~ 011 d be that of c 1 - . r finds it dlffi- on raSted by urchases I
II III I IIIIIIE his rlilclhlrgmglilea 1:: nuiacturer who does the: thewhhtseagtlert’smg copy, suggest 3132.013? ndwas tmade recently b5 the ad-
‘ 3. ‘: ‘ ;:E~ ree car, . ls Wife eDar merit of th
I i; I: it“ Char - . writ . . or daughter 8 Zellerbach
III ‘ “III er of lat? $613233?th and publish- will engtllfrazlli ' 8am. We 01‘ daughter ffiffifié’é’épany' It is reprOduced for
:':.~ :II L 31“”! (Ark) Herald, be- the ad, thug Elfintton that-she WI'Ote planning W331 HEWspaper publishers in
I I'VIII . I III inging additional at- advertising merchants their retail I
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34 December, 1934 THE KENTUCKY PRESS Page Three 11‘ 1; 1
5' l .‘l
l Type of Store Percent of Purchases designed to “make religion wholesome, at home,_ buys more things for home i w 3‘;
”n ' Men Women attractive and desirable,” was voiced entertaining. She, who bravely fires til;
1 silks 2 98 by Dr. D. Ernest McCurry, pastor of the. cook, is a. good prospect for labor- i $311..
eating I Jewelry 10 90 the Wells Memorial Presbyterian savmg electric appliances. The man 11:11?
se. Y Department store 18 82 church, New York, in a recent sermon. who’s putting all his surplus into sav-, t ire-‘3‘
1 the l Grocery store 19 81 This is one source of advertising rev- ings can be made to want books and iii;
e ad- Electric supplies 20 80 enue which most publishers overlook. an easy chair. The total spendable 1 it“
11) of I Drug stores 22 78 The Susquehanna (Pa.) Evening income is still large. 1The right pro- _ 1t
1 ad- E Pianos 22 78 Transcript recently issued a page of motion at the right time Will get the 1 133$
part- I Men’s socks 25 75 advertising to advertise the advertis- busmess. 11 131“
with [ Leather goods 33 67 ing in that paper. The point stressed Isn’t it funny _ 1y .5
evoke Hardware 51 49 in the page ad was the “Service of That some busmess men ‘l ‘7
oper- 1 Men’s neckware 37 53 Contact,” which newspaper advertising Will get up in the morning, 1f $.11]
Automobiles 59 41 offers. “When a business man ar- Shave with an advertised razor 1 111111
5 you t It is just as important to give to ranges for space in this paper and de- An advertised soap, 1111
help advertising reader interest as it is to cides he will talk to all these families Put on advertised underwear, 1 :1?
.town l prociire that quality in other contents (subscribers) every day, he arranges Seat themselves. at the table 1 1111
why . of a publication. Good typography and for a service of contact more powerful And eat advertised breakfast food, E 't .
ig in I display, with frequent changes of copy than words can describe.” Drink advertised coffee or substi- ,11,
1 ob- - and attention to copy writing, are of When Mrs. Jones phones to “put in tubes, 11 11! .
st in , highest importance. No publication at little ad,” instead of taking down Put on an advertised hat, 1
rtises ' would permit the repeating of a news the conventional “For rent—Five room Light an thGrtiSEd Elgar Q 1 E
l and I story or feature for six months; it is modern house,” politely suggest that Go to their place of business in an .1 1111 E
1 just as senseless to permit advertising you or some member of your staff advertSied car, 1 1 1|
iver- 1 to stand that long. would like to discuss it further with And turn down. an advertismg pro— 1 131,13
ssion l A gentle suggestion to help local her. When you interview Mrs. Jones1 pos1tion 1: .11
links i conditions, which might be adopted by ask her questions about that house. On the ground that 11. 1311. 1
thing 4' Kentucky publishers in the future, by From her answers you’ll be able to Advertismg doesn’t pay? ;1 ;1':.;1 1
the l trading in the home town was car— write an interesting1 effective ad. You Isn’t it funny?—Newport (Ark) In- 1 ;:311i
;ition [ ried in an issue of the Holden (Mo.) will benefit in three ways. Doubtless dependent. 1-, 113.1}
first Progress in the form of a four—column you’ll get a longer ad for more inser— H 1. :1; 1,111
same dis lay ad with the following text and tions; almost as certainly you will help .1 i1 11 111
the i nothing more: “Here Is the Solution Mrs. Jones sell her house and make The 8351: Season 3 1.12117,
cri — of Buying More Christmas Goods her a repeat user of your classified . 1., 13:1“
feg- 4» Problem—Make the Holden Progress a columns; then, too, it will be easier for qreetlnq S To uou 11 £33111
ie is ' Mail Order Catalogue the Next Three you to explain to her personally that 1 ‘ .123 11
that 1 Weeks." your low classified rate is dependent And uours In 35 i 511
er to ‘~ Featuring holidays advertise them upon cash in advance payments, and 1 i
‘1 and is of distinct advantage to both you will thereby save the costly col- A TEST FOR ADV-E_—RTIS—ING l
isher } merchants and newspaper. Featuring lection expense which so often eats 1 111,
worry in a small way helps a little; in a up want-ad profits Publishers throughout the country 1, 1'1:
5 10- t large way it helps more. The use of As a means of inducing residents to Will be interested in the results 0f the H Etif
the 1 prepared dummies with feature mater— shop with local merchants, the Fern- first real advertising campaign on the it . Ll
ional ial already in place and spaces of var- dale (Mich). Gazette devised a new part of a government to foster a spec- 1i »_ 15:1
and .1 ious sizes fOr ads, with Copy by ex— angle on the merchandising premium ialized industry within its territory, it , {14
pa- l perienced advertising men, solves the idea. A coupon was printed carrying when the State Of New York spends i! '1‘ ‘33,
orily i problem 0f the 51380131 holiday edition the names of 18 merchants, with the $500,000 to aid dairy farmers by ad- ii iii
:am- i for the small publication. announcement that two pounds of vertising the benefits of milk. {3 ’ ‘ ’ii i
ough 1 Using question marks in place of sugar would be given free with each There are many who still believe the i1 1-,
d or . prices in some store’s clearance sale purchase amounting to $190 or more. administration would have been wise ll 1 1 [I
able. ’ ad will be an unusual way of attract— Over a ton of sugar was given away ‘30 fOllOW this procedure rather than §’ gill
have , ing attention to it. The Waterloo (1a.) 'the two days for which the coupons cut down on acreage and hand out {1‘ iii
sup- i Morning Tribune recently used the were good. An addition to the plan benefit payments to farmers. They ar- {11
.onal ‘ plan with success. comprised a drawing for groceries €116, With many on the other side of t it!
Ereak Institutional advertising is less than based on tickets dispensed by the mer- the fence, that there is not such a 4' £111
it to Valueless when it appears in a news— chants with each purchase during the thing as wet-production, but the fault 2 1111-91,
i paper or publication that is not con— week. The sugar distribution stunt lies in under-consumption, and that if . I 11141
the sidered as an institution by its readers. was legal and correct, but the lottery Wholesome farm PI‘OGUCtS received Shf- I '5',
risti- [ Such advertising is a liability rather feature made the edition legally un- ficient publicity, a demand could be 1 £1
. ta- than an asset. mailable, so it was distributed free to created, WhiCh WOUId care for 131135311t . rift
of a An idea for stimulating the interest all homes in the territory, production. The experiment in New 3 .i'i
tome of advertisers comes from the Turkey A number of California publishers York should give some kind 0f idea as ,l 'l; .i
1 or (Texas) Enterprise. During a certain are devoting space to the premotion t0 the worth 0f thi5 theory. I” i;
ipes, month, the Enterprise held a drawing of their papers in response to the ad— The newspapers in New York Wil1 1i til
E in- ‘1 each week for a quarter-page, free ad. vice offered by officers of the Califor- hOt confine their efforts to the amount 5 - ill
1 Merchants were invited to place their nia association. of space the appropriation will buy, 1' tan
lases 1 copy in a sealed container in the news- You’ve probably heard this one quite but are making a great co-operative 51‘ ' j
iases ' paper office, prior to Monday noon of often: “No use to advertise now—folks effort in which all who are interested E 51
ad- each week. After thoroughly mixing just aren’t spending.” But isn’t it in Milk COHSUthiOH Will join. The i iii
sach the envelopes, a disinterested person true that economizing in one direction program Will feature the fact that 110 9 £511
for drew one out, and its contents were often generates new business in an— matter what it COStS, milk iS the cheap- ,5 ill
'5 in the free ad for the week. Results were other? The family who stores the car 953 fOOd: considering its nutritive value. 1 1 1 515-
etail highly satisfactory. buys more walking shoes. The gad- The “3513 is a god One, and Will be r ‘11?”
An appeal for church advertising about, who is now spending evenings important to the advertising business. ij 1% 1‘
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. 1101‘.»- ""’i. ' 1 _ . -. '4‘ ’17.; . .

 1 1 1
i ' 1111 , Page Four THE KENTUCKY PRESS December, 1934 '
1 111 But, not many take the pessimistic the vigorousness and the color that 1!
1 . ' 111 KentU-qu press view. There are many who have seen once characterized those newspapers 1.
i i 1 11:1} —_—————— the light of day. While the code is of yesterday has also disappeared. - i
1 1 1'11}: 0mm] PUblica‘ion Of THE KENTUCKY being condemned by a few there are Since objective independence is dif. 1
1’ 1‘1 PRESS ASSOCIATI‘W loud praises from the majority. No ficult, if not impossible, it is to be "1
1 1 1111 VICTOR R. PORTMANN . . . . . . . . . . . Editor doubt the code is imperfect and .Win hoped 1111.3 11’ 15.1115 expedient drift toward
9:11, Jack Wild Assistant Editor new Tefmmg and Changmg as “me “Oll'p‘i‘r115an15m “”11 “01 9a?” “"111 11 I
1 '11 goes on but do we want to return to anydimmution 0f the Spirit of lead- 1
1 11111 ' Printed on THE KERNEL Puss, Depari- the old chaotic condition? ershlp on the part Of the weekly press. 1
‘ 1 3111’ ment of journalism, University of Then let’s quit talking fail. While that does not seem likely in .
1 11 1111 Kentucky, Lexington Let’s be fair. Minnesota, it is a danger not to be
. . 1: lj m _ . . .
1 11 1111. PRESS ASSOCIATION OFFICERS “— overlooked. Minneapolis Tribune. 11
-—— - ‘ LE 11
1 4 i212. George A' Jophn’ Jr' ' ' ' Fragment OUR INDEPENDENT WEEK I S RULES GOVERNING APPLICATION 1
' l 1" commonwealth, S°mer56t - FORl SECOND CLASS CHANGED
.« 1 1:11 A. Robbins . 1 _ Vice-President The fact that the number of Minne—
, 1 11 courier, Hickman sota newspapers listing themselves as h‘ 1 “—11 1 (1 th 1 1
; 131- J. Curtis Alcock . . . Sec-Treasurer “independent”. 1“ politics has practi— 1T 13.21513 Congress c ange e iules ‘1
. 11 Messenger, Danville cally doubled ln'the last few years re— governing the cost 'of the second class .
11,1 fleets a trend m politics as well as entry for new publications. Instead of '
1 1 11' EXECUTIVE COMMITTEE editing. The increase in the number the flat $100 fee it has been gradu- 1
' 1 11,11 '——‘ of the so—called “independent,” or po— ated. It now requires a $25 fife for
‘ 111' J. L. Crawford, Chairman, Times-Trib- litically unaffiliated voters, in Minne— newspapers having circulations of 2000 _.
j 1 11 une, Corbin. sota in the last decade is well known. or less. For those having from 2000 1
1- 1' 1: 11 G. M. Pedley, Herald, Eddyville; J. L. That this should be reflected among to 5000 the fee is $50, and for those )1
1 1111 Bradley, Enterprise, Providence; Vance newspapers is not particularly unus— having more than 5000 circulation the 1
. i. :11 Armentrout, Courier -Journal, Louis- ual. Likewise there has been a ten— fee is $100, z,
‘1 . _ 11 Ville; J. .P. Gozder, News-Journal. dency, particularly among weekly 1

1 1 l 11.! Campbellsvflle; Keith H. Hood, Demo- newspapers to become less rtisa K 1

:1 1 1 ij crat, Bedford; Thos. R. Underwood . , ’. . . . pa n 1

11 . 1 1 Herald, Lexington' Joe Costello Demo-1 in theerEdltOI‘lal polic1es. Slnce the OBLIGATION T0 NEWSPAPER

1 1; l1 1 crat, Cynthiana; J.1 T. Norris Independ- vast maJority Of the newspapers are —

1 1.1 11-1111 ent, Ashlan d; R. L. Elkin Central Rec- weeklies, this change in the character 1 Every citizen in your city is under 1

1 1~ ; 1 11 ord, Lancaster; Joe Richardson Times of their editorial management would obligation to its newspaper. Without

1; ;. 11.11 Glasgow ’ ’ be bound to show itself in any classi— one your community cannot progress _
11111 fication of newspapers on a political and would remain stagnant—if not '

1 1 11111111 ' '——_ basis. die in time.
‘ 1 , 1111: IS IT BREAKING DOWN ? According to A. E. McGowan, field You can pay this debt in two ways:

1 1 1 11‘ ‘ _ manager of the Minnesota Editorial First, by subscribing to the paper reg- 1'

l 1‘ 1 111111 Let’s be fair. association, about 45 per cent of all ularly. Second, by advertising in its 1
. 1 111111., For several years the publishing and the papers in the state will now be columns, thereby making it prosper-

1' 1 1 1111 printing industry has been in the d01— listed in the official publication of the ous and a better salesman for you. In 1
11 - 1 111', drums because of the depression and state, the “Blue Book,” as politically no other way can you help an honest 1
1‘ 1 j . 11.11111 because of pitiless competitive condi- independent. Because these listings paper, and that will be ample. 1
11 ‘ .1111 tions. It is a human frailty to guess have not been corrected for nearly Stop and think where your city ~-
1 1 ‘ 1115 that if the other fellow gives a price, two decades, the changes now shown would be without its representative in 1
11 1111111 even a low one, that a still lower one do not constitute a sudden conversion. the surrounding territory. l
1 1 1 1111311 can be quoted. But in the end indus— Since the last revision, however, the The cheapest thing you buy is your
1 . 11 try findsitself no richer, either finan- number of “independent" weeklies has paper, for which you pay about one-

1 1 , 1 z 1 1:11 Cially or in experience. increased from‘ 105 to 205. The heav— half the amount it costs the publisher 1
. 1 1, 1 j Then came the New Deal, and the lest loss has been at the expense of to produce it. The advertiser buys his 1
11 1 . 111-1 . Graphic Arts Code. But, also came the Republican affiliation which once space at a considerable less amount

. 1 1 x. 11111: 1 some grumbling, and today we hear could claim 281 newspapers, but which than it would cost to send his an- ‘
1 1 ;‘ 1 1 '11! that the code is failing. After only a now boasts only 136. The number of nouncements 61th8r by mail 01‘ circu- 1
11 1 11 11111.1 very brief three months some would Independent-Republican newspapers lars delivered by hand.

1 . 1 1; 1111! 1 say that lt'hasn’t worked. Are We giv- has risen from 12 to 32, while those The ambition of your publisher is to i

'11 . 1 11111 1 mg 11: a fair trial? We have suffered claiming Demoeratic leanings has in- give you the best paper possible with 1

11. 1 1111 1 for five years With a. business malease creased from 49 to '70. The Farmer- the money he gets from you. .
11' 111; 1 for which every conceivable kind of Laborites can claim 24 newspapers Don’t compare your paper with the 1
' 1?. * remedy was suggested, and from which now as compared with 21 shown in the Chicago Tribune or New York Times 1
11-11 ‘ . 1111 1 1 we seemed to get no relief—then a, previous classification. The survey is and wonder why your paperis not bet- f
1 i1 .1 1111 1 plan was launched, a long time plan. fairly complete since it includes 421 ter, but stop and think, “Am I in any "

1 . 11.: 1 Can it be said that a three months papers out of a total of 469 published way helping my publisher to 13'0dee
. 11. 1 Hi1 trial is sufficient time to form a basis outside of the metropolitan areas. a better newspaper?”

1 t ' [1111 upon which the plan could be con— The day of the politically conscious Many publishers are capable Of pro-
; 1 1 [11-1 demned? editor of a weekly newspaper has long ducing papers, but lack the cash. N0

1 1 1111 We have a. few who oppose it on a been on the wane. The period when publisher can continue long to 13111311110 1
1 1 f. :1i._1, 1’01!th baSIS- .Oth‘ers think it has every paper was either Republican or his paper more than he takes out, and 1i
.1 1. 1. _ 1111 failed because 1t didn’t immediately Democratic and when editors waged your community should not expect to
1 1 711 i111 put their competitors out of business. personal conflicts with their brethren, compare its paper With any other PHb'

_1 1 1:11.11, Others say it Will not work because in which vitriol figured more largely lication except on a population and
1 1 they themselves have not tried to work than reason in the expression of dif— cash TBCEiDt basis. And also ask your-
1 51; 1 1111111 With the code. No panacea can be a ferences, is now almost completely for- self if you are doing your part—N. W' 1
1 1 1 1 11:1, panacea against the Will of the mem— gotten. The bitterness that was then Ran, publisher, St. Paul (Minn) 1
:1.- 11 1 1 1111 bers 0f the 1IlliluStl'Y- engendered is well lost, but too often Daily NEWS- .
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1 . 1 11511 Page Six THE KENTUCKY PRESS December, 1934 ‘
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1 1 311 In Regard to Individuals Who Solicit ing compliance with decisions of the primary question of jurisdiction." ‘
1 F111 and Sell Printing for an Establish- National Labor Relations Board, which C. A. BAUMGART
11 ment Other Than Their Own has been in effect some time, was made —____.____ ’
1‘ 11:1 ._ public today by that Board and the We have received a memorandum l
1 11,11 We have had several questions rais- National Recovery Administration. from the NGACC telling us that the .7
1 11111 ed in regard to the status under the “It outlines procedure in cases where Supreme Court of the District of Col—
11 Graphic Arts Code, of persons who so- the National Labor Relations Board umbia held that the NIRA is not in I
11.1,;- licit orders or who sell printing for has found a violation of Section 7(a) violation of the Constitution of the
fi1H some city printing establishment, We or where the employer desires to re- United States. 1
1 11 i 111” referred these questions to the NRA gain the right to use NRA insignia. > The opinion of the Supreme Court
1:: , 1 13111 and Mr. Ernest A, Gross, General “The agreement covers normal cases. of the District of Columbia is too King I
t 1 1 1:11 Counsel for the National Graphic Arts In others, where deviation from the to be quoted here, but the essence of ‘1’
j 1 11 Coordinating Committee. The follow— procedure is necessary, joint confer- it is contained in the following mem- 1
t 1 1 ing letter was receivd from Mr. Gross ences will be held. orandum. This is sent you for your 1
x on December 3rd. “The text of the statement follows: information. i
. 1 :i “I have your letter of November 21 1. In the normal case where the To All National Code Authorities ‘
, 1 .11 in which you quote an excer