xt7tqj77ww66 https://exploreuk.uky.edu/dips/xt7tqj77ww66/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1936 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, November 1936 Vol.8 No.6 text The Kentucky Press, November 1936 Vol.8 No.6 1936 2019 true xt7tqj77ww66 section xt7tqj77ww66 3: 5.
t', 1936 0 i}
_\ I]:
~-..,,‘ ‘ij
M... l‘ , I
3I ‘ I
II 3
.3; 3 3 I :
33 I '
IL '1 I I
l‘ I
33 5 I
3 ‘ .4559, . I I .
I z ”W W ' = ,I I '
l, 2 . ‘5‘ W? $5, WWW I ‘3 3
. W W g - v ‘ I
I . W W ' ”‘5" "’ E? W W M WW W; W I ,
I ’3‘ 3, ”a? “W g ”3 W I.
i 3° g2”, g f: 32%: X‘s/:2 I é/«ul if [5:5 gng £22.30» 2%”wa szflgffi gmmfiég 3
, 2 . I I
3 Z' ‘7 , 3
|~ ———————___—.___ “I
I I 1'
| ,I l‘_
3 i 1 j I '
:r J “ -
'I I Pbl'hdl hl FC °
I; : u IS e n ’c e nterest o ommunlty . 3 ,
I _ I
3! m J I' OF b df 1
3:; '3; ourna ISITI - - , y, an or 33 ,;
2,2,1 .. I: I,
3' :2 3 3
CI in K ' Ii ‘
33 v Kentucky Newspapers I _
i I
0' . 3 ,
| C 3‘
3‘ I33 iI
33 II I
|. 1-5} I ,
3 «‘9 I I I
~?I .I
I“
I a?! 3‘ SI»:
’3' ‘ 3‘1
3! 3;
33' 3 3
'3 I
II , I
3I. 3“:

i
I I c; '1';
i 3 II: ,
' 3 II 'I
3 NOVEMBER I 36 I 3
3 I I5 3
3 . . £33 “‘3' .
i Volume Eight Number SIX 3 1
‘ II '3
I . 1r 2
3- ‘ 3 3 "3‘: ‘Ifi
L 3 3133513
I 33 I -‘
' 31:;33‘3I3
M3 ‘ 13‘
"M“ I @329 '

i 3,93"

 , Page Two THE KENTUCKY PRESS November, 1936
. —r—H"fl Mm *4
o o - COOKING SCHOOL PICTURE T0 T t t. P
Bulletin On SOCIaI Security In RELEASED, JANUARY 1, 1937 e“ a “’9 rogram H<
-. . o o The “Homemaker’s Holiday" Mo~ Planned For KPA
.- De Ines II Doubt ul Pomts we, Pictufre cooking, Schgolh i. M‘d . t M t' - .
- so 1-? uled or release 0 pub‘ is ers I 'Wln er ee I
' A bulletin giving a summary of _——‘—"‘— shortly affiier January 15f" Délée‘ciig ng It i
7 “Regulations 90,” issued by Guy T. ers, footmen, grooms, chauffeurs.‘k(’:y . the t' ome dEcgngTf3 bfl‘?fiv V lisher
I, Helvering, commissioner of inter— Only when done in a private room, Noitporaligcinan lznqonf'et, yth :9 Setting a tentative program for ing, E
~ nal revenue, was issued by the Na— “the fixed place of abode of an in— gal-1011a .11 oraiaq 20113511951 12;?) the mid—Winter meeting of the KPA how _
T tional Editorial Association to its dividual or family”; c. officers or “01005 W11 b’j ~P0n‘mf y " at Louisville, on January 21—23, the vice 1
‘ members. These regulations clarify members of a vessel's crew; d. ser—i newspapers throughoult ,he country program committee met at the chant
' certain questions regarding the def— vices done by a husband for his (1111ng .th? Spring 0f 937:. . ,1 Brown hot-31, Louisville, Saturday adver
- inition of “employee,” period of wife, by a wife for her husband, Leading nationaladveitiseis W11 afternoon, November 21. Those 9'11 b1
employment, compensation and oth— by a parent for a son or daughter, participate 1“, making the Mail?“ present included Vance Armentroui, hand]
' er matters relating to the excise by a child under 21 years of age Picture 990kmg 561091, 130551303 chairman, Jody Gozder, Secretary erally
. tax imposed under Title IX of the im- the parent, NB. the services of a 137:1 advertisers have §5f1mtem bwl} Alcock, and Victor R. Portmannx/ 3 W33
' , Social Security Act and this N. E. A. child are expected only while the 5_{g‘)‘?d up, the others. are Slmpl-i’ Others present at the meeting were mOSt
summarization gives publishers theichild is less than 21 years old; e. waiting for the 191113411138 ,400 nec— J. T. Norris, President John Craw. town,
f essential points in concise form.‘government employees; f. religious, $5,312,, newspapers 5° srgmfy the“ ford. Vernon Richardson, and Keen the b'
j Those set in boldface have only re- charitable, scientific, literary, and glt'jn‘wn Of lhglding, a SChQO: Johnson. agine
: cently been announced. The sum- educational organizations’ employ— ewspaper pub 1§ ers 31,6 new .be.m=’ The program will open on Thurs— town-
‘ mary follows ees if the organization is not for contacted ”trough personal solic1ta7 d1, evenin with registrat- fl Citing
: ' _ . ’f‘t ition so the list can be completed at 1‘ 3 , g 5 ion 0: sonal
‘ 1. General prov1s10ns. a. An em—‘DI‘O 1- once, oweo by a buffet luncheon a: have
ployer iS a person who employs 5. Basis and Rate of Tax. a. To— This cookin' school lan is an guests of the Brown hotel. Bridge .
ei ht or more individuals' b. must tal amount of wages payable by an . g . p , for experts and dancing in the Blue fails,
’ begem 10 ed on a total 0f 2,0 01‘ more m 10 er for em loyment during the important movement. m populariz— Grass Room for the more active from
lendlaryda S' c each such day e 1p dyar ear- 113 Wages are “pay— ingthe non—metropolitan press Wlth members will finish the openinv analy:
gust be in different calendar week; 2%122 if: 3(a) there is an obligation Egaggggil ggéiltgigriasogsugdeists“:11: day. u ‘ — i “-1.10 i
d. weeks need not be CODSECUtiVE? at any time to pay wages; (b) if, at E- t ~ t 11-. t att t t d: Friday morning will open with mine
e individuals need not be the same" an time wages are actually paid' irs ,m e igen emp ye ma 9 the invocation and address of wel— With
. 1 6d any par: b gt' ’ i t ‘al whether' 1 wages to aiiswer'the small town publish— come followed with the res onse b" our C
f: need not be emp 0}" . 15119111319“ . ~ - , ers’ question, Why don’t we get ’ . p ’ rectec‘
ticular length of time, g. need not I are certain in amount, 2. the right more advertising‘” ,, J. L Bradley, chairman of the ex- The
be on any particular basis 0f com— ‘ exists to enforce payment of wages; Many Kentucky editors have ecutive committee. President Craw- "I. d
: pensation; h. employment outside is c. wages include all remuneration Signed for the cooking school. Oth— ford will give his annual address, 3.28 Is
not counted. _ u l ,, whether payable in money or otlheg- crs interested may procure infor— Ehe cremaigdeit' of the morning will” near ‘
,1 2. A person 15 han themp gotta) Wise; d. rate is 1 per cent for t9f3 "mation from Secretary Alcock, or e‘ dezobe do an address and luck
when: a. employer . as e rig 2 per cent for 1937, 3 per cen1 or by writing direct to the National £01,31th e iscussron on t e p.r- of 3,
ti?“ ”r di‘ei’iiah‘fiioi' 35 .5; TS 1933 at“ té‘imaftfr’goe‘ efnéé’n‘iyi‘i Editorial Association, 134 N- La i332“ £320wa TS“??? a??? *0
' from: 0:22:11? 1151- oiilployel‘ ‘ihas the‘giiyagrfiogrli: ileulgaso paicIl) in to an Salle, Coicago. sugggsted to thge KPA by the :di 922:6
- right” to direct, whether he aC— unempioyment fund under the laws ———-————-— veriising committee. , iynore
-' Wally does it 01' “Ot- of a state, if the Social Security B. F. FORGEY HONORED The Courier—Journal will be hosts‘ are r
' 3- A Person iS NOT an employee board has approved the state laws. BY ASHL AND CITIZENS at lunch-eon at the Pendennis club. good
when: a. employer can control or Contributions must actually have The meeting will again adjourn 00nd
direct only the 1‘35“” Of his work been paid to the state for employ— . —”_’ back to the Brown hotel where the the “-
and not the methods used; b. he merit during the calendar year cov—- A testimonial dinner in recogni— afternoon’s program will be de.’ slash‘
' serves only as a director, and not ered; f. any refunds received by an tiOI‘. Of his 36 years’ Of service to Voted to an address by Harold when
as an officer of a firm, or perform- employer from the state after filing the community was given Col. Ben Browning on the NEA convention. most
ing other SEYVices for the firm; 0- his return must be reported to the F. Forgey, president of the Ashland and address and roundJ—table on I i]
he 'follows an independent. trade, Commissioner of Internal Revenue. Publishing Company, by Ashland classified advertising, and a dis little
busmess or Dmfesswn 111 Whloh his 6. Returns and Payment of Tax. business men, November 24- cusswn on the National Security vertisi
services are offered to the public. 1, tax is due and payable without David Aronberg president of the Act. :3 they“
(Examples: physicians, lawyers assessment or notice or demand; 2. Ashlamcii Busil’éessFMen’s Aszociatiop, The day’s activities will close adveri
dentists, veterinarians, contrac ors, tax is due on or before January 31 piesde , an ormer we a 6 with a banquet and entertainment .1
subcontractors, public stenograph- next following close of calendar Judge S~ 5- Willis was toastmaster. tendered by the Louisville Board ol‘ 335$]
ers, auctioneers.) year; 3. may be paid in four install- Among the speakers were J. C. Mil— Trade. pense
4. Excepted Services: a. agricul— (2) April 30; (3) July 31; and (4) 161‘, Vice-president of the American Two topics will hold the interest propri
tural labor actually done on a farm; ments on or before; (1) January 31; Rolling Mill Company of Ashland; of the convention on Saturdal Dur
b. domestic service; i. e. as that done October 31; 4_ returns must be made C H. Parsons, Judge H. R. Dysard. morning. The first, Job Work, will‘ concei
by cooks, maids, butlers. valets, on Form 940. (Will be available at James T. Norris and the Rev. Sam— be led by Dave Griffith superin— mg a
laundresses, furnace 111811, garden-:postoffices.) 1181B. Curry. tendent of the Kernel printery, U, have
‘ of K. and the second, Circulation, _fooc
———-——-———-—-————- will be led by Henry Lee Water“ partm
‘ J. T. 151331113513: EgEgfigfilé‘omN higton Herald; 0. G. Dickfrson, of AND-THEN WORDS FAILED HIM gggétggit‘gugftghe Hickman Count? lame :
e Lexing on Leader; awrence .— , 11. con :
—_— W. Hager of the Owensboro Messen— A sufferer who lives close to a :Reports Of the legislative coma Still 1:
James T. Norris, 0f the Ashland ger and Inquirer; J. L. Crawford, of railroad yard in a suburb wrote the mittee, secre.ary —‘treasurer, an We
Daily Independent, was reelected the Corbin Times—Tribune; Dulin railroad company complaining about other committees W111 be heard,f01' bUSinf
ghairman of Kentuclgy tlrAssociation Iir‘acsskanc‘: Jgieph Schindller, of the the racket made by a switch engine: Exit: Egghgféiggfie‘fifcmon 0f 01' are sr
ress newspapers a we annua ran or a e Journa; Joseph “Gentlemen: Wh is it that our - cial 8
meeting of publishers and editors of Lag ore, of the Paducah. Sun—Dem— switch engine has til) ding and gong The program. will be devoted tically
the papers at Louisville, November ocrat; Vernon Richardson, of the and fizz and spit and clang and bang SLnFtly to business Emblems 1.11 hal'dW
21. . Kentucky Advocate Danville; Wilr— and hiss and bell and wail and pant ‘Vthh every edltor IS Wally Inte!‘ as re,
The meeting was devoted to 3 mar Mason, of the Cincinnati En— and rant and howl and bump and ested and every newspaper. man 1” they 1
general discusswn of the Associated quirer; and S. P. Ochitree, S. V. cleck and clank and chug and moan the state should plan on being pref: 501116
Press anglh ways and 161116335 of im- Stiles gWMF Gughrie, R. Ander— and hoot and toot and crash and Egt'byeggsegrsltoivtgifeKrii are 1:11;; shouk
provmg e serVice. em ers pres— son an . . Ar ogast, of the As— grunt and ras and roan and . _ 1 .—me ,
ent were unanimous in their praise ‘ sociated Press; and Keen Johnson, whistle and gheege and siuawk and We“! isn’t thls, a 30°01 time to get iiwai.
of the AP coverage of the-1936 pres— Richmond Register. blow and jar and jerk and rasp and 1%, your application fOI‘ member busing
led/intigilvglpction, terming it the best Lirot——~———~—ype Paragon one f the rumble agdtjangle agd {inlg ang s *F- ‘ 3313 hin
~_ . i , o , Jinge an wang an cac an “’1
Among those who attended the newer members of the Linotype chatter and clatter and yelp and ____._______ eXpecl
meeting were Mr. 'Norris. J. L. Brad— Legibility Group for newspapers, is howl and hum and snarl and puff A mid—day luncheon by the Mt many
1ey, of the Provrdence Enterprise; now available in combination with and growl and thump and boom and Sterling Octogenarian Club was 51‘” practi
Alvis Temple of the Park City Daily Italic and Small Caps or with Par~ clash and jolt and jostle and shake in honor of J. W. Heddon, Sr. 03‘ and b
News, Bowling Green; Barry Bing— agon Bold in the 6, .7, 8, 9 and 10 and screech and snort and snarl and the celebration of his eighty—mint“ to h03
ham, Mark Ethridge, Neil Dalton, pomt Sizes. Paragon is lighter than slam and throb and crink and quiv— birthday on October 28. Mr. Heddf’“ a Sma
p and George Michler of the Louisville Ionic Excelsior, Textype and Cpti-- er and rumble and roar and rattle still takes active editorial interpeiE failed,
Courier—Journal and the Louisvnie con, but it, also has been demgned and yell and smoke and smell and in the Mt. Sterling Advocate Whl‘“ comps
Times; Olin E. Hinkle, of the ch— to st and up well in stereotyping. shriek all night long?” post he has held for many years.

 Inuit
1936 November, 1936 THE KENTUCKY PRESS Page Three .
____ J—"' ;_——‘*’mfi—E——_ 11’
O P n W kl S I. at Ad o o Iinconvenience in turning the paper 1‘1; .
so many times to get the news. it
[ram HOW n9 rlze ee y o ICI S vertlSlng ' ' Now there is an effort to correct I11
PA By Harry E. Taylor still is in the market for an occa— ways there. I consult him frequent— 1511;: Siiggght number of Editor and II .
. ' Traer, Iowa, Star—Clipper Isional ad, and we cultivate the good 1y about What is the best thing to Publisher there is an explanation 3_ .
i t —— will of the manager and get as run this week or next. The rest 3 . . . I1 ‘ ii :-
8 [fig , . . . . . , . of what is being attempted in two I. .-
It is difficult to adVise other pub— I much busmess from him as pos51— he leaves to me. Natuially, With newspaper the purpose beino1 to I I .
lishei‘s on how to get more advertis— ble. the confidence of that advertiser, I make the first page a bulletin Sage I j: .
3gram for" ing, except in a general way, and I submit this-as an illustration of I try to get up as good. ads as I with timely art and the stories I 1.: .
f the KPA how much value that sort of ad— our methods in getting busmess could turn out if the business were 1 themselves on an inside page, each 1:1 .:
21—23 the vice is I hardly know. Every mer- from certain business houses that mine. He has .told me many times comple‘e. One of the papers is the I j
t at, thn chant and every other prospective cannot be held as regular adver— he couldn’t write an advertisement Boise (Idaho) Capital News. The i I
Saturdai advertiser is an individual problem tisers in the course of a year. if he were pald for 1v, yet he wants front or “Window” page contains 1 i
l. Those 9,11 by himself, and he has to beI I have never been Very strong for to advertise, and says” as. long as I a directory of the day’s news to be I
rmentrout handled in a. different way, gen— speCial pages or spec1a1 additions. am Willing to bother With him hefound inside, condensing the es— 1i I .
sgcreiaw’ erally, from the others. There isIWe have. issued some very credi— Will try to find the money for tlie I sential facts of each story for the I 1‘1
Portmanii 1/ 3 way to g6: some advertising from Iable speCial “111101151 but there has space. The farm that a few-people I benefit of the “headline scanner.” I11
eting weir most of the business men in our been some reason for them other I at least mention his advertISmg 00- In also carries late news bulletins, I 1I
h C _ town, but only experience teaches than simply to sell adveiatisingjcasmnally keeps him in our“ paperlart’ some feature material and a I ,
"n “”1 . . 1021 h I ‘m— I 0 id rather sell somev‘eek after week, and I think he .- .~ ‘- i
and Keen the best mannei of app1 C . 1 space. W U . , . . , 1few short StOllBS Wiitten in con— I
agine this is true of any city or plan of consistent advertismg to a takes a little pride in the. fact that I d-ensed or tabloid form.
town. There is no method of soli— business man than to make him a he has never missed haVing an ad Late bulletins on inside stories i ‘ .
011.11%“ citing advertising that beats per- sucker for some special page stunt in a Single Issue of our paper. Iare carried in a bulletin column on I
1ation fol- sonal contact, at least none that I that has little merit. I would rath— I try #130 keep 011}: advertisers and I the first page where it is impracti— 1 I.
lChCOl’l. as have ever discovered. Even that er have enough regular advertisers prospecuve advertisers posted on cal to remake inside. i. I,
2el. Bridge fails, of course, to produce business to insure a creditable looking news— the unusually large circulation ofI “The advantages are quickly ap— I II
:1 the 131.111 from many business men. I try to paper every week than to put out the Star~Clipper. We still have a parent to the reader and the ad— ,. II‘ .
ore “1.119 analyze each individual prospect a sheet that looks highly prosper— lle1 after three and a. half years I veriiser; at least that has been our I 13%
e opening who is not an advertiser, to deter— one one week and starved the next. of tough times, of well over 3,000 experience,” Sax Bradford, editor, I I
.. mine why. Often the fault lies I have been extremely cautions 51113501110913 who pay $2 or more per I says. “Live news is diti‘ibuted more Ii
open W11“ with me or with someone else in of all of the oily—tongued boys who , year- I. show them 0111‘ mailing ‘ evenly throughout the paper, yet If
SS Of W912 our organization and can be COl‘- come in with a special advertising “5“ It is a 1151 to be proud 0f for the reader is never at a loss to E; 11?:
esponse by rected. campaign or stunt to put over. I a paper. in a town of less than 1,590 know where to look for his s‘ory. .11 11I
Of the ex— The best prospects are those who have tried to discourage them in population, and the mailing list Each condensation on the first page I11 1%,
ent Craw- are doing a profitable business, orIpractically every case. I would shows UP hig wh-enexamined ‘by is followed by a page number I1 II
L1 eddies? at least are breaking somewhere 1 rather contact our advertisers than the advertiser. It is COthnClhg 1 guide—line to the complete story in— II It
)rning “111V near even. I have never had much to permit a high—pressure sales— I proof of coverage, I_ compare the side. I 1 .
iress and luck in getting any great amount man to upset my routine, although I cost of advertismg .1.n our paperI “Our aim is to present a complete 1ii1
,1 the per- of advertising from a merchant I admit they can often sell adver- I With the 09515 0f mailing one—thud digest of the news plus a daily pro- ,1111
ive adver— who is operating at a. loss. Of tising to some business men where as many bliiS hy mail. That IS 3» gram or guide to local activities on I 1: l
35 already course, we have all been told for I cannot. But the after-effect of big talking pomt i01‘ 1110515 news- the first page, binding the whole 1; 5 i111
y the ad— years that advertisers should spend many of these campaigns is bad. papers. together With timely art'111i I'11
; more money for space when times . Our experience is that the average ——————— Similar treatment is given by the I i. 1i;
11139110515 are hard than when business is business man will spend only so EXPERIMENTS IN Dayton Beach (Fla) Newsflycui‘nai, II 2III
annis‘club. good, but in actual practice they much money for advertising, and FIRST-PAGE MAKEUP whose editor, Herbert M. Davidson, 1f I11.
1 adjourn don’t do it. I never knew one. Even it is to the advantage of the pub— __ told his readers: “Later on, perhaps I; I 1i11I1
where they the leading national advertisers lisher to help him spend it as wise— Experimentation with first_page in this newspaper, perhaps in larger I -I {:15 I1
11 be de- slash their advertising “expense” 1y as possible. . makeup continues with a View to papers Where there are greater 111’1II1
)y Harold when thew need the advertising No matter how much a busineSS crea ing a page that will give the facilities f0 rewriting news from a 1‘3 I i“.
10111181111011 most. ,man nowadays may like you 91' greatest satisfaction to the reader. great variety of sources, there will i=1 II'E1I
IJ—table .012 I think national advertisers are ‘your newspaper personally, he W111 Headline writers, limited in space be a complementary development in 131‘? IiiI'j
id a dir little different from small local ad— not advertise long unless the .ads as well as by the size of the letter writing style which will condense I? .11 I1
1 Security" vertisers. When times are good and bring YESUitS- There was a time used, have struggled, often in vain. news, tie it up with its background, I .w 15
. 1’ they are doing plenty or business, when business men could carry an I to write a truthful bulletin of the give it continuity, and make its it 121:-
Wln. close advertising is an ”investment,” but ad in the home—town paper With' news in the 'story. It has been presentation a more rounded pic- 11, 111!
ertainmenig when their volume 0f hUSiIlESS i5 Gilt thought 0f returns, 101115 that necessary to use short words, some- ture of the significant goings on of :1.“ iii :31
3 Board ‘11 tilt the advertising becomes an “ex- time is past. NOW they have E’Ot times with the result that the the day than editors even dream 1I1I115I
_ pense,” and they reduce there ap— | to see positive proof of the pulling meaning intended to be conveyed of now.” I II
He Intel” propriation radically. power of the advertising or you is lost to the reader, and it has h .1: 1,II 1'.
Saturdi‘li‘ During the depression we have can soon count them out of your been necessary for him to read the EARLY AMERICAN HUMOR I 1. I; I
Work, V3111 concentrated our efforts in promot— paper. It therefore becomes the article to understand the head. It _ I
1 superln- ing advertising to the lines that responsibility of the publisher to was this condition that Earl-e Mar— Jokes seem to be a never-ending 11I1 I111 .
rinteryi 111 have been doing the most business make every advertisement in the tin, of the Cleveland News, sought procession of rewrites of old ideas. . 1111I11- 1
’lrcuiaim —f00d Stores, clothing stores, de— paper as profitable to the adver- to relieve by using and advocating To wit the following examples of ”-I1=‘i
ee Water“ partment stores and others hand-1tiser as is humanly possible on his a head of a difi‘erent style from humor of our forefathers, the first i‘“I‘11' .
an 001m” line actual necessities. We have part. The merchant’s problems tO- that in general vogue—one that‘from the Herald of the United ;. iii:
been able to prove that advertising day are the publishers’ problems. would say all that it was necessary States of December 22, 1797; i II I
iiV13 com- Stiii pays in these cases. We have to study each advertiser’s to say and yet leave the headline- “Some persons relating to each a; II I
irer, and We haven’t been able to do much business, to some BXieht: to Shg' writer free. That style was des— other the many wonderful objects 1-11” 1
heard, 101‘ business with the business men who gESl ways and means 0f helping cribed by him as “unmeasured they had seen in the course of their IilI' : I
tion 0f 01' are selling luxuries or with finan— him With advertising COPY that Wiii lines—one, two, or three, as desired, travels, one of them asserted that . I151 3
ciai stringency. Whiie it is prac- increase his busmess flush left.” He has used it with hc had seen in Africa, some grass II I
e devotii tically impossible to hold jewelry,1I I personally Write at least half success on the News, approval being growing that was as high as a 11I1 I
oblems 111 hardware, furniture and drug stores of the advertising in our paper. given by both the writers and the I house, and appealed to his com— I; I II 1
ally inteI' as regular every—week advertisers, \Vithout posing as an authority on 1 readers. The Columbus Dispatch I panion ior the truth of the story; I i I: 1
91' man “1 theY can be counted on to furnish business management, I try to cul— in it final stock edition is now using I this his companion mad-e no hesi— I I1 1.
icing pres' some periodical advertising and tivate the good Will of the mer— it in single— and double column tation in confirming, and declared {I I1 ,
.are urged should be cultivated. chant by making suggestions on measure, apparently With success. that in the very field where the , * i; I
i—memberll' We have a farmers’ stock compa- timely and seasonable advertising Any trouble with the prevailing grass grew, after walking. some .1 II: ,
.me to ge lly here in the lumber and coal that should prove effective. We makeup of the first page, which is time: he sat down to rest himself, ,1 . I
member business Who, in good times ran have several regular advertisers supposed to carry in some measure I and in the course of a few minutes 'I I J 1,.
‘ 33 inches of advertising a 1week who would not, and probably could all. the latest and most important found himeslf raised 30 feet from I I I
___ with us. Of course: We couldn’t not, Write an advertisement for news, is that so many articles must I the ground, in consequence of hav- I I111 I
expect them to keep that up during their business, .10?” as long as the be broken and carried over to a mg sat upon a mushroom that was i I . .1
y the M11 many mon'hs in which there was publisher iS _W_iihhg t0 hEiD them later “run—over” page. This makes I growmg. .1, ; . ,1I
lb was giV'i Praetically no new building projects they are Wllllhg to spend some it necessary, if the reader would‘ _——'— II: 1 1 '
on, Sr. 01 and but little repair work. We tried money for space. 'rcad all of the story at once, to turn I S. F. White, former publisher of II ’1 . ,
ghty—nintll» i0 hOId them to a regular ad but I have in mind a. farm implement I to a later page. If that is done, the Taylor County Star, Campbells— I; g
It. Heddon asmaller space. After a While this dealer in Traer who has neverlattention may be diverted froqull, has purchased a partnership i111 j
a1 interesi failed. It was a case in which the missed a single issue of our paperlother stories broken over from the Iwith M. H. Bernard in the James— y‘I i1
cate whici company was hard pressed, but it in nearly 20 years. His ad is al— first page. At any rate there isItown News. II g i I
my yea” I; , ‘
I I .
1i 1' '

 Page Four THE KENTUCKY PRESS November, 1936 N
' manufacturers, rug manufacturers, customer may select his premium WHA'J
insurance companies, coal dealers, has given way to distribution by
makers of washing machines, refri- the dealer or by mail. One com.
1 a; ‘ gerators, and automobile accessories. pany is requiring sales slips showing In 1
" . \ e A single page ill a New York news— purchase instead of box tops, thus _ 01, The
y 3&3 paper, September 12, carried four making it essential to make a new‘ Medfo
‘ I premium offers, and a single manu- purchase in order to get the prem. A cor
" facturer is known to have distri— ium. Other manufacturers are 115- of the
’ —————————————~—— Luted 20,000,000 identical premiums ing testimonials to prove that the _, comer
. . Official Publication Of The Kentucky Press Association since 1932. premiums are worth the value the po
1: __—___—__ ._._— 3. In 1929, $300,000,000 was spent placed on them, and these testi— “Ont
f VICTOR R.PORTMANN.................Editor for premiums. This annual figure monials are printed in the adver- we has
‘ __ remained about the same for sev— tisements. . ' Hopi
: en Dessssmsss or issssrsss atteststentacles5.13:: is: W tentacles“ gig
Unlvelsny OE Kentucky, Lexmgmn premiums. Advance orders placed Don’t create ill-will among cus- round
. *—"—“—*—_‘_———— with premium sellers indicate that tomers by exaggerating the Value to 01.0
PRESS ASSOCIATION OFFICERS $450,000,000 will be spent for prem— oi the premium. If it is worth 50 '1 winhe,
:. John L. Crawford ..___ww~.~...._ President .w~.__....__ Times-Tribune, Corbin iums in 1936. cents retail, do not say that 1th in eacl
Jody P._Gozder _._._.._.___n Vice PreSident A- News—Journal,Campbellsville Popular Methods of Distributing worth $125. ‘
. J. Curtis Alcock W Secretary-Treasurer s-_ Messenger, Danville . , 10 1303A
_ EXECUTIVE COMMITTEE _ Premiums . Dont try to guess what sort of “I b
: J La Mar Bradley Enterprise Providence Chairman- Gracean M Pedley Her 1- Pleméumy 51101:: as Sllver Spoon: t0ys cln‘l: glfl’ls'ldw111 11:2“? thell mom confinl
. ‘ . . " ' _ , . I. ‘ I : is enc ose in pac age. appea o c 1 ren. ou wi very and r2
lags-’Jgggrlialllilioiljigirlilliegiggithnfirifiilg,filigss-gggiifiztileéalrigélilforfirgfgegiiué‘oftgllb, 2. Dealer hands premium to cus— likely guess wrong. Find out by which
-‘ Escapism?‘32s;straitstirsail.“assess?tctzhttsioietrsseisi' togner ag time of purchase h. h gctuai liesg-thror exgmpitefi as so final,
' . ' ' . . ’ , ‘ ' x , ' . Cus omer saves coupons w lc oys w 10 ey wou ra er have,
' fin'siifir‘ifei'erilfssri‘i?’$533115“ Ponmann' KentuCky Press’ Lexmgmn’ Hebert come wilh every package and se— 3 police badge, a baseball cap, or a ,ggthis,
' LEGISLATIVE COMMITTEE lects premium from catalolg. Cus- pencil set. Premiums for girls have center,
. . , tomer then calls at specia prem— not been as well chosen as those cle lik(
$333535oggi‘igtg'fo‘idwgerreiid’riin‘iiitnthgi‘c'urgfigiiisié; 1812:2203. Yigpiiiiairerii ium distributing store or writes for for boys. Reason: Men have done and g2
Commonwealth, Somerset; Harold Browning, Whitley Republican, Williamsburg; premium. the choosing. “My
ADVERTISING COMMITTEE 4. Customer mails box tops and Don’t use a premium offer or thing
Joe T. Lovett, Ledger-Times, Murray, Chairman; Robert L. Kincaid, Daily receives premium. plan a deal 0f any kind on a large ‘ cepting
News, Middlesbcro: Wesley E. Carter, Enterprise, Elizabethtown; Thomas T. 5, Customer gets sales Slip ShOW- scale without first trying it out On 01. the
Wilson, Log Cabin, Cynthiana; Leigh Harris, Gleaner and Journal, Henderson. ing purchase of product and mails a small scale. There are almost or she
‘ NEWSPAPER EXHIBIT COMMITTEE it with 25 cents for premium valued sure to be some “bugs” in your plan she sh
. Victor R. Portmann, University of Kentucky, Chairman; Albert Schumacher, at $2.00 which should be exterminated at’ Ads bl
Citizen, Berea; Denny Spragens, Marion Falcon, Lebanon. Users of Premiums the beginning. Testing out p1.em_
v, 1. To introduce a new product. ium offers in advance enables you Gooc
' W 2. To stimulate sales of an estab— to compare the pulling power of Conrac‘
-——-————_—*—’“—”—‘ lished product. such things as necklaces versus much
- 1‘ 3. To ge new users. kitchen utensils, premiums requir— During
. m 33$; glebli'atlggrtgi’s (11131?thth 4. To secure leads for salesmen. ing .box tops versus premiums re- lisher
MEMBER flail“ tirtt‘day 5. To find out something about qulrlng the payment of 25 centS' News,
~. w . ’ The Mount Vernon Signal, W. T. customers. (Example: radio souve— plus box tops. in war
- W‘ Davis, publisher entered into vol— nir offer to find out geographical You can print an advertising 510- potent
K ‘ TUCKY PRES um: 29 on November 12_ location of customers.) . gan on a toy automobile truck for multip]
Congratulations to these newspa— . 6‘ T9 get counter (11513153,. or wm— children, b1“? 'be careful about times.
' ASSOCIATION pets and their editors who are mak- 00W dl-Spiays If you are givmg away prlntlng advertlsmg on articles for The sul
‘n Kentuck history attractive glassware With your soap, adults. If you print “Smoke ed a,
ORGANIZED ”NW“- ‘3‘9 1 g y ' the grocer Will probably give you Brown’s Mixture" on a man’s smok— two—pe.
. ___—_———-— l _“—‘——‘-"—‘ a nice display. Otherwise he may ing jacket, he won’t wear it. 12—pagr
TRENDS IN THE USE keep your soap under the counter. 5%. person
Happy Birthday to You! or PREMIUMS 7. To boost off-season sales. Here is what Editor Cecil Wil—r try tar
— __ 8. To keep people buying your liams, of the Somerset Journal, Mr.<
The West Kentuckians Murray, J- Following is a story on the use of product continuously. If your soap thinks of the NRA: Editor E. c, tors of
0- Jenningss editors entered its third premiums, sent out by the U. s. De— wrappers contain coupons, the cus— Walton of the Stanford Interior‘ busines
volume November 5. par‘ment of Commerce late in 1935, tomers will have to keep buying Journal said in a recent issue: “Ed- some d
The New Albany New Era, W