xt7vx05x9h3b https://exploreuk.uky.edu/dips/xt7vx05x9h3b/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1940 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1940 Vol.11 No.10 text The Kentucky Press, August 1940 Vol.11 No.10 1940 2019 true xt7vx05x9h3b section xt7vx05x9h3b 1y,1940 0 111‘ 5;:
e; Published In the Interest of Community ll“ .
l 5 . Journalism - - OF, by, and For ,l
: Kentucky Newspapers 1
l 14 m1 I940
Volume Eleven Number Ten l y

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E NEE; ;. Page Two THE KENTUCKY PRESS August, 1940
9 EEE’» S.
E ESSEE SEE . college groups. - E O;
E E at; ME Nat1onaI Newspaper Week See Paper primed A
‘ ESE EEEE EEE In one place, :11 civic club met in a
E E SlSzESS E E N ‘ O t 't' com )03ng room uring noon hourSand 1;
mi ;;E Assures ew ppor um 1es rrwlr rrrrrr rr- rrrr rrrrrrrr rrrrrr, . P
S E E; E‘E Z;E . . edited, set in type, etc., so that the mem. [3o
. .SrE ‘;E E; E; The first annual National Newspaper ial association; Gene Alleman, Michi- bers read the story before they left. it f0]
; E EEE ESE Week will be observed October 1 to 7, gan Press association, and Doyle L. Be sure to have someone explain the 333
.S EEE EEE William N. Hardy, manager of the Penn— Bucklesf Alabama Press association. functions 0; the nevvspaper to Visitors;‘S we
.1 IEEE; EE sylvania Newspaper Publishers assoCia- Suggeslzons for Local SPromotzon they w111 be espec1ally Interested in S
E‘E E . tion and chairman of the committee Some of the suggestions made by the daily—paper plants to hear about how lo:
. ; ;; E ME in charge of promotion, has announced. committee as suitable for local develop— their local paper receives and handles. of
. ; WEE; E E; The promotion is an outgrowth of mentSincSlude: .. . war news. . E be
: 11 EE;;; E E suggestions made by speakers at several Editorial and advertising promotion - A story of the newspaper as explained ‘; p0
I E ESESSSSSS E; newspaper publishers’ association con- directed to consumers; freedom 9f the to viSItors by a guide could very well 1.‘
.‘ 3 St E. E; ventions during the last two years that press; truth in advertismg, pre-eminence be printed in your newspaper. Empha. '~ oil
I ; E‘ E the press needed a better public rela- of newspapers in the news fieSld; de- size tShe Part of the paper plays in the eco- :E’ m;
i : EEE E 3 tion program. SIt is sponsored by News pendabiSlity of war'andS diplomatic news; nomic life of the community, number i‘ so
; 13SS SE; ' paper Assoc1ation Managers, Inc., coni- advertismgs contribution to theSAmeri- otSpay envelopes every week, taxes, sup- S.
3 E; ; E E; prised of the executive officers of twenty- can way of liVing; local advertismg suc- plies, etc., as well as the public service SE 501
E‘- 1 EEE ; seven national, state and regional pub- cess stories. rendered. And don’t lose the Oppor. S« Pa
S S; 'tiv E ;E lishers’ associations. Plant visitations, speeeches before civ- tunity to impress advertisers about the l
E HE E E ESE All newspapers of the country will be ic clubs and women’s groups; coopera- careful attention given to their problems. ‘ - pc:
. E E ES 1; EE asked to develop local programs from tion of the clergy; use of promotion to Something about cost of publishingthe ~ Jet
: E S EES E E; suggestions sent them by the committee. be furnished by wire services and by sev- newspaper could properly be cited. to
E. f! SS E‘S ; E ; In addition, mats and proofs of at least eral other national organizations; pic- A splendid way to capitalize on plant f a(
SS ESE E S ES'i two newspaper promotion advertise— tures of staffs and of newspaper func- visitations is to have an illustrated ; Pl:
2 E: SE E EEEE merits will be made available to every tions; and display of old newspapers and booklet printed, to be given to every E W;
‘ E ESE; EE EEE daily and weekly newspaper. of foreign newspapers before and alter visitor. It could be entitled, “Through ;' “h
S. ; E.—;E SE EEE Builds Goodwill the days of dictators. S . the —__— Plant;” “A Visit to the Home . . me
'- E E‘ “fj SEE Pennsylvania, California, and other The committee sets forth that it has of Your Newspaper—The ____,” or- Mt
ES ;;EE .3; ;; state press associations have held News- tried to suggest practical plans for both “The Story of The ____." Ed
E ti 5E paper Prestige Weeks for several years. dailies and weeklies, from the smallest Advance Announcements . ;
;S E‘; E 2;; ‘ These “weeks” have built good will for to the largest. It is not disirable for Be Sure to print several advance an- E (SSS.
E me; E the newspapers and have made the pub- any paper to try to develop too many nouncements about your Open House on i m
. E E; 3E E‘: lishers promotion—minded all the year, ideas, the committee says, adding that page one. Sg PCI
S, ES ;g; \EE; the committee states. quality will get better results than quan- One paper issued an eight-page see I W:
E; EEESEE A preliminary bulletin to publishers’ tity. tion on fine-quality book paper, Spro. Mt
S 3 E EEE EE EEi association managers announc1ng the Special WNU Service fusely illustrated, without a line of ad S Ne
1 ; Er ES ‘S‘EE promotion quotes Lee A- White 0f the The committee announced that the vertising, devoted to the story of the ‘3' Va
‘ E EE SS E S E EEE . Detroit News as follows: Western Newspaper Union will send out paper. Every detail 0f operation was told a Ne
1 EE {ES E ;{:S “We must admit an extraordinary a great deal of material which can be ”1 words and pictures. . . . ‘3 ”T
E E S‘EE; E E EE fact—that the most pervasive and effect- used during Newspaper week. Much of Another won praise Wlth an CXhEES’" . Ne
S j ESE? E‘EE ESE ual agency 0‘5 communication yet SdSC' it will be in mat form and deserves con- Of 800 Old newspapers from all 0W '. Me
I E; S; S Ell ESE; veloped by man has fallen short 01 “5 sideration because great pains have been the_ world. SE vet
Jc .; E E El opportunity and its obligation to de— taken to develop it. WNU expects to News wire services will send out pm I
E. I E E EE E;E velop and understanding relationship offer statements by leading citizens on motion material about war coverage SE erg
;E t 3 ~SiS ; E E; between itself and its public. the preeminence of newspapers in both which can be used to supplement ads , inn
;E E E E ;1S:E “We have permitted the public to the news and advertismg fields. which every daily and weekly newspSle- : pre
S- s E * S' E EE misconstrue its own prec10us freedom Complete success of Newspaper week, per 15 215]de [OS prepare to promote 115 the
E ;‘ ES of inquiry and expression as a doubtful the committee points out, will depend own SCISV‘CC—WITCr E‘Caturcr edltOHflL 0' tho
EE 1; E E5 S‘ E; and dangerous license, bestowed on us on the localization of ideas that Will C31 coverage and What-have-you. _6 ma
; LEE 7E: ES by shortsighted forefathers. . enhance the prestige of the press. The Try to have speakers talk on 510;“ [a I”
tE E E SE “We have allowed 0111" motives, man- committee lists a number of suggestions newspaper subS]ecSt before serVice cut}: I ant
‘E ESE ;‘SS' i; E; SEE ners, and methods to be mis1nterpreted. contained in a bulletin by Newspaper cSiv1c and educational groups and. S a s;
‘. t; E E: E ”Our sins of commission are numerous Association Managers, Inc., as follows. Elke; Make arrangements early. 1 . a mic.
S :1 ; ;;S‘ ' EE E; SE enough, but our sins of omission are too VISITS TO PLANTS—In states where Arrange well in advance to have StEiSe , ‘V L
E; a 1 ;S E E; 3 numerous to catalog.” newspaper weeks have been observed, gymen refer to E51355 serVice or to OHS :1er [I
E g ‘ ‘S; ESSES: E; The committee in charge of the pro— plant visitations, open home, have left Fouthreedoms 1“ October ieifrm ’ EE‘ ii I
B ; E E E; EiE motion is William N. Hardy, manager a favorable and lasting impressmn of and aveS those sermons IE3pm ' HOE
. U“ E ' {‘E" E of the Pennsylvania Newspaper Pub— the newspaper. Advertisers may be re- A311 M01116 To Help g u.
S; E E E E lishers’ association, chairman; John B. ceived in the daytime readers at night, Ask your local movie house to run EES lYP‘
;‘ y E -\,; E E Long, California Newspaper l’ublishers’ or on different days. It is suggested that slides during Newspaper week. SUE‘ SE3 :naSi
S E g E; ‘; assosiation; Arne Rae, National Editor- young people be invited in school or gested copy: “National Newspaper weeklg; 0“
S S SS SSS . Em
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 ,‘~:, ~ i.*1‘13"1§11 ‘
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;, 1940 August, 1940 1 THE KENTUCKY PRESS Page Three 111111 .
, .‘, ,r. ,.
--,- ‘ 1.11; '
'1 1 October 1—8. A free press is YOUR Amer- personnel and average period of service; to all subscribers of the Metro News- it 11111 1
1 ‘i [can Birthright. Keep It Inviolate.” the rank of your industry in comparison paper Service, and will also be offered, 31t11t111 II
) met in a Arrange attractive newspaper dis- to other industries of the city based on free, upon request to any newspaper tit-“,1 ttttt
i hour‘ar'id Plays in your window. total annual payroll? Not many of them. anywhere in the United States—whether 111111111 “1'
1g written, ‘, Some publishers have drawn atten- Tell them. it be daily or weekly. Publishers need t,ttt;1tt 11::
,t the mem. , tion to their newspapers by offering prizes Entire production; of paper could only to fill out and mail to Metro the 1:11 ‘t1t
y 16ft. for best essays on the press written by be turned over to business or profession- necessary coupon. In addition, in- itt ’fitit :11
:xplain the Students during National Newspaper al or women’s groups. One Colorado quirers will receive, free, a copy of the 1t , 1:11
to Visitors;" week. weekly succeeded in getting 47 leading Newspaper \A7eek edition of “Plus Busi-i 31‘ 111 1:
.erested in Conduct local forum, like old-fash- citizens to submit articles on local ac— ness,” Metro’s official publication. Ap- 111 111 1
1bout howf ioned town meeting, where any phase tivities, including two editorials which proximately three pages of “Plus Busi- 1t1i 1:111 1
1d handlesi 'Of any topic of current interest could were copied widely. Good for weeklies. ness' will be devoted to the aims of Na- tt 1111111 '
1 be discussed. Print full report. Big Advertising Material tional Newspaper week, and to sugges- 111‘ £11111 1
:explained 1 possibilities. If any publisher wants sound adver- tions for both daily and weekly news- it 1.111. tit 1
very well 3‘ Governors, mayors and other local tising material to use in a talk before a papers on how best to promote the work. 11 1,11 _.
r. Empha.1 offiCials can be induced'to 1ssue state- consumer group to offset anti-advertising This edition of “Plus Business’ will 11,1111:
m the “01 merits 3130‘” press prestige and P11th doctrine that may have been preached, serve also to explain the use Of the free tit ’11 '
y, number 1‘ service Journalism, it des1red.. he will be supplied with it by writing supplementary services. tt‘; 1‘11
taxes, 511p. r. 11 you operate a radio. station, have to Mr. John Benson. president, Ameri- In addition to the above and for the 1111' {1'11 ’
)llC service 1 some local personage broadcast a news can Association of Advertising Agencies, ercluswe use of subscribers to Metro ttgi tttflt-
:he Oppor. ‘: paper-message. _ . ' 420 Lexington avenue, New York city. Newspaper Service, another sizable ad- 1111111
about the ‘1 Invite local citizens outside newspa- Good for groups of teachers. vertisements will be included in the regu- : 1115111111111 |
‘problems, 1 per Offifes to write Prom?“‘?“ 345' 59” Have advertising department get 10— lar pages Of the October issue "1 Metro ' £1tilttt
llshing’the ; Jectsz. -The NCWfPEP?“ Contribution cal success stories from advertisers and Newspaper Service. 11111“; I
2 cued, f to Civic Progress. U :flie Newspaper as run in story or ad form. See Bureau of Meyer Both service for Octover, which 11111
530‘? plant it athldefOl‘111V'lI1‘g‘.“ Comics and The” Advertising material and trade papers also was mailed about September 10- 111 111111
illustrated 1 Place “1,111.6 Sun. The Newspaper and for same thing nationally. included several ads that have been ’ 5‘11 t1tlt
l“ to every 1 Eltomen. \Vhy I Read the Editorials. Schedule some of the 1940 advertising prepared especially for use during Na- ‘ 111,1
Through : Newspaper Aclvert‘fsmg by a Depart- messages of the Chamber of Commerce tional Newspaper week. Subscribers to ”111111:
the Pt’ome :: ment Store Man. ”\Vhat a Free Press of the United States if you have not al- this service are asked to watch for this 1111 1111
___r 01" Means to a Reader. 1 1 ready run them. If you have not seen material. 11:11.1 11513111111
5 Editorials Valuable them write for proofs: Chamber of The Chicago Tribune Mat Service 1111111 .
l 1 Run at least one newspaper editorial Commerce 0f the United States, XMash- also has prepared special National 11111 111111
vance an- during the week: Suggested topics: “De- ington, D. C. Newspaper week copy and art work to r4111
.House on 1 iliocracy’s First Line of Defense;” “The How newspapers have freed their col- be sent out in its October release. Rich- 1‘ 1‘1111111111
_ . . ‘1'; People Must Be Kept liiiOi‘iiied;” “The umns 0f untruthful advertising to P110 ard Foster 0f RUSh’ N‘ Y" is to Send Na- 1 1*: 111111111111
.-page be“ ~ War Correspondent;" “A Free Press tect readers is also worthy of treatment tlhhal Newspaper week COPY 1“ bOth 1111111
aper, ‘pro- Means Freedom;” “The Pre-eminence of in promotion copy and in local talks. 1115 September and October releases. 11,111
me 01 ad' Newspapers in the News Field;” “The Contact local advertising clubs to Let’s put Newspaper Week across in ‘Itt‘w1tt
TY Of ”113 1 Value of Your Newspaper [0 You;” “The learn how they can tie in with Nev’vs— a big way in Kentucky. 1‘111111111
n was to .1 ‘ Newspaper’s Payroll and Tax Bill;" paper WCCk programS- ___—__—_ t11’ 1111::
.. u ”The Influence of the Small-Town Print interviews with merchants on If machines are a menace to civiliza- 1,11, :1, ,‘ztt
”1 eXhlb" , Newspaper? “la/hat a Good Newspaper how they have built their business tiOIL Why do so many unemployed girls 1 i111 t' 1111.1
all over » Mean5;” “The Power of Newspaper Ad< through newspaper advertising; with refuse to do housework and seek jobs t11f,; :1'1
’1 vertising;" and "‘The Newspaper Boy.” 110115€WiV95 on hOW they save money by in factories? ttttt t
1 out Pm. Print local editorials to remind read- readng newspaper advertising “‘——‘_*— it‘it- t ttttiit't ;
coverage 51 ers of the place of the newspaper in com— An editorial could be written on “Ad— Suggest [Making [Hats 1 [111 1'11 1
:ment ads munity life. During the last year, the vertising’s Contribution to the American Of All Standing Matter '11 t
Y HCWSP'Z“ : press has many times proved that it is VVflY Of Living.” The Candian Weekly Newspapers As- 1111‘ 1 151'
:omptle 11:5 the la.“ refuge of justice when civic au- ‘First Line of Defense’ sociation Bulletin suggests that one way 11t: t t t
1:11.151, 1111;211:125, 121110 lt1 has1 bleenfl’phipd die . A general theme adopted for [hf na- to ‘cut investment, reduce type wear,.in- 1111111 1111111 ;
on some 1, lthas hinted OCH: attic; 1a? a ble- wlor . tional part. of the program. is. The suie standing matter against being pied, 1111 1111 .1
'ice clubs. f' ants, It 711311 111 mi a1 1 q hu icsqrv Piess Constitutes the First Line of De— and to handle many advertisements and ’11 ti
and the 1 a soul br : (eciluonstratetc ”Eu :11 £35 tense in the Battle for the Maintenance some editorial matter With less cost—is - £11114. 1: t1:

1 a Heed: ‘1).p ov1 lng vaca ion unn s or 91 Democracy. Metro Assoc1ated Serv~ to make mats of all standing matter, 11,, 1,1; ,
‘1 . l 3 Ulldrcn, Chllstma-S ChCCI and ices, 275 Seventh avenue, New York City, headS, Slgnatures, and frequently used ‘ iit‘ititi filt:
have tel‘ 1.. W latnot, will carry out this theme in two ads cuts. Stero plates are then cast from the 1'1 =3 .

Or to [he 1 DO )‘10ur readers know how many aeres which will be part Of their October serv- mats as need and original type is releas— 1:111 11 111'
sermons: " o'l newsprint is required for a single edi— i c e , n1 a i l e d in September. This €d- , 11' 11’
ed' 11 1113111111110“! many pounds of ink used an- supplementary release included two— Two mats are made from each piece 1111‘ 1i ,
h ‘ y, how many pounds of molten Sizable advertisements, one for dailies so if one is spoiled, another is available. $11.21th 111
16 to run, 1' type metal go into a single edition; how and the other for weeklies. Proofs of Type matter and cuts are grouped so as A" t 1'1
eek. Sug' 311‘ many full-time and part-time employees; this supplementary release and mats of to utilize the largest matrix paper the 1115 t1 1
,per week._ [0‘31 number of years’ service of entire illustrations contained in it will be sent equipment will handle. . 1111 11 171111
,1 1.511111? ‘ éztiéjf’
. t - . 5:125?“ 9:131
= ’ . ' ' 1111"“

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V. VVH‘V Hwy-j -T VVVV V i I V; V r ' '-.;1“>:V§_vy
' J i l‘ 5 ‘ ' _ SS August, 1940 u' “Viz"
l :r ‘ 7 RE ' .‘3 ‘
ilt : THE KENTUCKY P 117‘“
: it ?t ‘ Pa 6 Four .
1. ,‘l . s g V g 1 it
‘ l‘l t1 . V . . ve , invalidated last year by the Georgla Su.‘ :18 .
9 "ll ere interVIewed 1n the sur 3. F0
‘ 1: > p homan, W f the read- preme C011“:- .
1 Hit 1 y /7 Following is the summary 0 mt Iudge Thonms held that the my couldfiln 1
1 ‘ ‘1 t ' l i s - ) - 1 , ~ .
9 ll! : ‘ 8 er st0pS by pageS, ShOWIng the pCIfC re not collect the tax for tour reasons'fij‘ou
t 1" 38 age of adults, men and wonder? 1W Qa‘d It failed 10 recognize the state requlre: 1-0
1 W31! , ‘ - . ' 01‘ ” . - - ‘ ; .
V1.5 1“ 1;, en Called haVlng read any edltorla ment that munlCIPal oldlnanCCS be‘ ‘Ilel
‘ll‘t‘i‘s = 1 . . a CI ,, - - ' .~ '
i {a ___—___ vertlSlng content 0f the I) g “reasonable; 1t V101ated the uthnfomlv 1‘ 1&5
s 1111-. . Men Women . 1: the state constltu Ion; 1t :1k 1
:zi‘i . clause 0 . n
1 13“ l "1 Official Publicatx); 2:13;: Kentucky Pargegenerglntxfenvls V_____&___;EV__S.VHE_____ g;% 394% liked the authority to tax “a mere 1n- Wm
s 0 1 ws&ave .. '“' . - '5'
W1 ézv‘ Res 3 3335?; 3:“ s stanza: $3 32 orderly: or a busmesg, and 1: lacked .. ,pul
12115.1 ' 'm- _— - G neral news 8‘ a v - ~ f: 52 53 , .. - ‘ businesses/{~-
§1éggi :1 R. Portmann, Edrtor-Pubhsher 3 ngeral news at advertisdgg 72 84 power to classdy for taxatlon (V ma
‘F-I, ‘ ‘t it Victor G neral news 8: advertVS} g .77 8'7 - 1 tate ~
‘ 1?,1‘1‘ We 1‘ 4 ——————————- ? ngeral news at advergtsdglgg 17 34 operated outSIde ‘16 5 ' u hav 1»: sut
" 2‘1'. 3;; ; . dver 151 _ . - - ~ er, r
' 1 ‘ ‘i: . printed on The Kernel Press demo” 3 attains-ta: “at n n ngh com do dd??? 1 t .
' ll 1‘»- E :11 i1 General nevystirgndms amuse 6° 81 shown no sympathy for dlscumlna or7"‘1ati
. 1 +-'; 15 1 1 ‘ _ _— _, d r isn —~** - - .
1h 21‘ u y ‘1 Press Association Ofilcdel :11 Herald' 12 $5325 ‘lrteews 8: advertlsmg g? 23 chain store taxes In addltlon (3‘0 {he {Ewe la; thr
, ‘ Vi “"1 ll 3lf ‘ t, Ed YV e ’ s _W”mu..-“T—_-——-~-------"‘ r1 , V ' ' um us ‘- t‘
, E1111 1 111 Gracean m, Pedley._g;::}d%ondon Senfinel-EChO- i: 3133:: $32va & advertlsmz ——---- $2 32 reversals of such legislatlsfll ”1 O . ’w‘; ]
‘ ‘ l‘ll‘.‘ l ‘ ‘I" Russell Dyche, XICESec,-Tre’s.. Messenger. Dnnvflle 15 01:1 news, Comics,VndVBI‘t15mg -—" 56 68 . . 1 tax on Chaln stores 1n Au' '3 2
I ' ‘1 ‘ J, curtis A1°°££ecmive Committee 16 classified adveg‘tlsclgguc;~-:~:_ 54 48 a mumcrpa s‘de last year and '.
: i: ll it» trfield Clinton Gazette, Chair: 17 016551292 85133116131, comics 52 65 gusta, G3,, was 38‘: 3-51 . _ _ ’. . 1' fit-
' ‘ "pl 3‘ ‘1‘ Harry é‘flfir Will/[Entord’ Morganfield- $333333: 11: gilfiiicfar’ news ..»-——-~—-~-"""' $3 3: wele also set aside by IUdICIal decrslon. 3‘ 5
' it. ‘3 '1 ' ; ’ - - rte - . . ‘ - _. h - - " t
V- '1 ;1- 11 1 1 $2306 Armentrogiasgg$s¥g§esgogdward 153$: 20 General news a: advertismg d The trend against thlS sort Of taxathn , - I
. 1 ll ll ‘ l imtte Ecudllllggimkews; Vernonh Rigglritrllggl’l Her- 0f the front page, the survey reporte arked during the past [W0 V m“
1 ‘I‘k ‘ ‘ l: e-n’ Advocate: Fred B' W” 5' Kentucky Press: ,, ar but not an has been In . 11 the '
" '"l V H deSfiade“ Vicmvlii Egruélgglh’iana Log cabin? that “NeWSday’ a summ y 1 n one Years in the leglslatures as we as V01
1 ; ‘ :1 . . _ 1 s . _ - - - . . 1
9,111 -‘ 11 figflgt‘g‘én'rhgmrd Deggcgféénggl‘zgyRoAlgg' index of the day’s news, 1n c0 mind 29 courts Although 32 state assemblles con ._ V hal
‘ :2“ 11‘11'2 ’ 1d; a . ’ , en - _- - o, 1
3 ‘ 'ij ‘ it 150:3 Iljgéxgsggéinllerfiobert L. Elkm, LancaSter- attracts 41 per cent 0f thafilm “veath‘n‘ Sidered more than 100 antl-cham stor: 1f
9 9 lg": l1: fignorary. L Islafive Committee p61” Cent 0f the wolmen. [1:1 attention bills in 1939, not one new measure 0 l gra
‘ ‘ " 3‘ 93 h ‘rman; , . ‘ umn m e _
i ‘ l {1 Tyler Munford' Mgrlggntgllgflgd‘gggfile? $110!”? ear’ topplng thl: ml the men and 29 per this kmd was passed. 1 l
- ;‘:l' , 1‘11 Lee Water 8_ , 1d. Harry Walt, f 32- er cen 0 ' 0m
, 1 . 1’ 1 11 Harry ton Hera. . . mm P - _. . . r
. 1 1 a, Lexmg Jr., C‘ Lher ____
' f .1 il‘u ! l? ' gidgggfrgggsmmwrfifi. %:%€F%il§ami?og3mer- cent of the women, but af blrlef jg; at ___— . t , 11L
7 3‘1 2- ‘l‘. , 1 et Commonwea . m 0 t e 3 l ' ' ‘ "mo” 1
I. r i ‘i if i l ‘5': gingzimall Exhibit Committee Story Hi: the btogtfothe men anli 6] per State Journal Seeks Prmtmg 171]“ _. Acul
3 t l- Newspaper chairman; tracted percen . ~ .mu
' i ”t, ‘ 1‘1 ' Kentucky Press, i ,_ , . 1- . VCIlt state agen‘
. {‘71 ll ‘ Vifiofinfgpgggafirgm‘mky Filfit‘lggfigzx‘rlifiofirss. cent of the women- d hi h An mlund,lon to preV tin or mani--
1 :1111 11 1 thleg; R0101?" sxltiggsontwfiffmnsburg pfgpubncan; Pictures as attentlon getters rafts:i t €89; cies from domg any DI‘lant gontract to l
' t' 'g ’ 1 d row 1 H ra, . - O V . - ' 1 S C If.“
.1 1 1111 11‘ l1. Elia-Jane Hutton, HarrOdsburg e the percentages rangmg from 83 t 89 fold work 1n VlOVlatVlOH 0 sou ht late 1‘ ran
I "l l l ___—— per cent among the 111611 andf £1 CC handlfi State prmtmg was 1 Cgompan), ,1 yol
1 1‘, 3 l l; . or I“ _ ourna « , .
3 31?.» s 1 ‘3 NATIONAL EDITORIAL— per cent among the women 1n August by the State J 5 cm
‘ 1.11 3-1 VB “‘5' ASSOCIATION one-column cuts. 'ur- Inc, of Frankfort._ , an amount- ' yot
. 1 1” f g, _t haw-Em , [My 6 2 the survey noted one 5 The company, whrch grosses .- 1‘
l l‘ E; I ‘II O'n pig t small below-the-fO1d ad‘ ‘ ted by State Controller Frank D. :_ a
I; :it. : 1e risrng ac —a V t- estrma 1 0 annual :- . y
1 ; lll ‘} ___—— Eertisement for a department Store :d Peterson 21!, $175,000 to $200133 contract ‘3 the
1 4 , ‘3 . .v - f _ _ -~
' iii: 4 tracted 38 per cent of the women :6 1y under thB 101” yfarlgggtg alleged it _ 0n
1 t1 5:1 1 ‘l ,r”’1' ' 91" cent 01‘ a ' ' I ~ ' ‘
f . F 2&1: . a1 MEMBER enfi‘tfl ers, as compare‘l “11 16 p b tter osi- S‘gned Wlth ‘t Jan ’1: s‘le i’timate and af]
‘, ‘ I: 13‘ 133 “‘s-f’z' larger Space and SUPPOSCdly e p was being deprrved 0 g i" av
1 1 i ‘ :1 1 r‘: n " .-
- ‘ ‘ 1 - n ents fitg_ s
‘ E l l ‘ tlon the report comm r0 er pro - . - - rt ; -
l ‘ .’: ‘ j 1 ‘ ~31 K ' TUCKY PRES , d ditorial in the neWSPaPer p p tition to Franklm C1rcu1t C011 1 11m?
‘ if M E 1 l ‘ N The lea e f h en and Its pe h on and 11 state :1 .“h1
I l d ‘l l l ASSOCIATIO was read by 19 per cent 0 t e mh at— named GOV' Keen JO ns (1 asserted? Pal
‘ l ll} ‘ ‘l- “Hull” JANUAKY- 1'" 14 per cent of the W0m_en’ and t eff agency heads defendants in reduce"; .V per
i j 1‘ Eli 5‘ 11 ings for the other editorlals range;11 You; the agencies “are not enmleh to pture of V S
j :- l 11 V 1 il " ___— m . - - - ' e na
1: 11 3 l1 1 T| Women Read Papers More 13 to 15 per cent for men and dl‘rforial or prmt prlnted matter 1n t amphlets ( yea
El ( I ‘ l j Carefully That Men; Daily to 11 per cent for women. Tége e 1 nt forms, letter heads, envekfifS P x X x" 1 an
: . " 1 1 1‘ ‘ ' , - - er CC ' - rm 1n ' ’1‘ -
, l ? l ‘ ‘ ‘1 Newspaper 81171163J Shows _ cartoon 5 Showmg was men, P ’ or other mlscellaneous p g . a CI
'1; ' s ‘- : 1 . '
‘ i ‘3 i “A ' much more thoro 1n than women, 73 Per cent. ———————— . . t
‘7 ls: ‘ 1 ,1 _ Women are en a sur- . {The Loulsvflle a
1 s i ' i J reading of neWSpapers than In : f the _____——— Tom Wallace, ed1tor o h national . Yet
l s ‘ 3 vey of the November 16 rssue 0 '01 Times, has been named to t eDefenders A ag
> \L l V v . _ . ‘
‘2; i: g I: Daily Oklahoman Shows' . ’ n Georgza Court $6M (m 6L advisory councrl of. Amcrrcan ; eve
“l 135' ll 1 ‘ - The survey, the ninth 0t Amer]? Columbus Cham Stow? 679’ of Freedom, Inc. t l
1; 1:1; 1! , (16 by the Advertlslng . 1 ud e w, E. Thomas, ' ___ _
l t : m : _ newspapers ma _ d that the SupeI‘IOI' Cour l g n_ ————-—- 1 e , Ho:
:1 o‘ E l j ‘ i l Research foundatlon, showe (1 me or of Valdosta, Georgla granted a Permith A Kentucky paper, on every enve 0:8 cul‘
: 1 I 2 =1 7 ' O - - ' nst e . arrl ‘
i f‘ z ' of women Who rea S . ' locutory IHJUHCUOH agal . t the office, C t 1
1; t“ j , 1 . percentage . d d ertlse- ent mter . h - wthh goes out mm a- 1 - cen
= , 1 , es an a V - C 1 mbus spec1alc am (15 Newsp 1
' i‘ s f newspaper “on 11 non of the 0 u “E er body Rea h
. v" r 1 1 all 0 , co ec an V ,w 1
d a“ ‘ 3 ments was higher tor all department; (1): store license tax: The tax called for a thigl‘ifiha’t sloganyhas punch- It wouif ,1 it V
‘ ‘ 11 1 z ' ‘ 1 t s orts an ‘ _ 1 0 er store pe - , . er u '
l :3 i" " ‘ Of the newspaper excep P Sldmg scale from £25 to $1512 olj units in be a smart thlng If all newspaP allp'i“ rat:
1 '7 “: ' ws. - on t e num e ‘ . - an on , ..
I l: 1 M“ nnanuallnef 218 men and 231 women: depfindlng “c113 was in the nature of a llshers carrled the 151102: in every issufizt ml
2 , 1 i % tota 0 - . .3 am an _ - ter as we 4 . n
:; t3 ,4 ‘ E A - ~ ct to Cographlcal lo a ’- ' im 0s1n an assess- Prlnted mat . d Edrtor. * Vgl
" n l ‘ chosen Wlth respe 1 s to form moderatlon ot a tax P h (1 been of the newspaper-—C01°Ia 0 1,
> , z . ' ou a - -
5* f‘ l 3‘ catlon and occuPatlona gr fph Okla— ment of $1,200 per store that , ~33
‘1 y l\' ‘ l a cross-section of readers 0 t e x
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 '51,; ,3}; . 7 7 - 7- ‘ E". ‘E "
7 .7 ' 1‘3 .; i;
t, 1940 v.73? August, 1940 THE KENTUCKY PRESS Page Five E“ E E‘ .
“"7 1:3‘i, "' 77:
7’7.- . . . . Eli-“1’; u;
leorgia SuiE ‘ES‘udy Czrculatzon Problems worst part is thinking about it.” (which no newspaper or periodical does) E E :7 , . ';
g -‘ For Increased, Sure Revenue Over 100 daily papers raised rates in and expect people to subscribe or renew E E E , 7 ;
zcity Could, Undoubtedly, you always are on the 1939. Twenty per cent lost not more of their own volition. E‘ E =
Ir reasons; .‘7 i‘outlook f or ways to make more money— than 5 per cent of their circulation. If you make an effort to make money EE 7; 1:, 4 '
te require; '30 get more net revenue— from your Nearly 17 per cent lost no Circulation. from Circulation, hundreds of publish- Y; E :1“ 1 i
nances be; ’1’ newspaperi Hundreds of publishers the Most of the other losses were small. ers say that the price, within reason, EE E l i ‘
3' uniform. .1353 few years have proved what all of us Losses Are Slight makes little difference. You can get $2 E‘ i .3
.itution; it 3, know: That your circulation is a reve— But these losses came right after the a year about as easily as $1.50—if you 1“ 3 £317 E _7
a. mere in! “nue”gold mine,” says Flyod Hockenhull: increase. Then circulation began to go make a planned effort. 3 3,5“ " E I
It laCked 3' ublisher of Circulation Management up. And nearly 30 per cent say that they Let’s suppose you have 1,000 expira- 733,73 E E I
businesses 51:11 agazine, in an article in a current is- not only regained the lost circulation tions a year. With a series of six or 37‘3 ‘1‘ I
““'sue of the National Publisher. but actually went to new highs. Most of seven good renewal letters, you can re- 3‘ l "1 E ' _7
reiiy have7,,,Y. The money you make from your circu- the others at least regained their former new at least 800 of them by mail. If you 7.31 i3 “3E j
lthmtlhlgtgz‘lation’ experience shows, depends upon (ziicHulation total. 3 .. 3 11 b . use one. of 1the tried-ahnd—prove? prompt- 3;; 3 E‘ E
. three things: owever, raiSing iatcs is not a eei ness stimu ants, suc .as a ew extra ,Y E 3:73 . .
Columbus-7f 1 Your field. and skittles. What happens depends pret- weeks or an mexpenswe premium for ,E E l.‘ E
res in Au- 1;." 2: Your efforts to get circulation pro- ty much on how you publicize the rate promptness, your total cost of getting i. E ;E .
year, and Y. flt. increase and what circulation efforts you 800 renewals out of 1,000 expirations E E -,‘.
l deCiSion. 3. Your subscription rate. make afterward. If you make a big noise won’t be more than 35 cents apiece. “ i i. ' ‘
)f taxation . . In your field, can you get new and re about the rate-increase; if you tell your . And you can get 80 per cent renewals E; E
past two newal subscriptions by direct-mail? If so, readers hOW much your expenses are UP at a 505‘ 0f “Ot more than 35 cents each, 2' E
'ell'as the ' you can be sure that you will make a and how you are just “forced” to in- whether your rate is $1 or 1.50 or $2, ‘ E EE
3323:3553: ‘ handsome profit from your circulation crease the price 0f the newspaper; and 3‘3“”de to general. experience. 1 3‘3 “ EEE -
if you use a planned direct—mail pro- then 11 you stand by and let nature take Now, if your rate 18 $1, your net rev— 1] E7 .a_ E‘
ieasure 0‘ 3. gram. its course~experience shows you prob— enue from 1,000 expirations (800 re- E‘ ‘1
E Most important factor of all is the sec— ably will lose circulation and instead of newals costing a maximum of 35 cents EE E ’ E'E
0nd: Your efforts to get circulation pro- getting more net revenue, you’ll get less. each) is $520. 33 E E 73 E
. . . fit. Obviously, if you put forth no cir- I know of one paper that raised its rate if your rate is $1.50, your net revenue EE ‘
njunclzon . tculation efforts, you can’t expect to make and soon lost half its circulation. per thousand expirations is $920. E.V;E‘ ;‘“. E
tate agen-f :vmuch circulation money. Q.—How should you publicize a rate- And if your rate is 1132 21 year, your E.‘ 7‘ E E E
or mani-- . What Is Your Rate? increase? net revenue per thousand expirations '13, EE
ontract to But what about your subscription A.—According to experience, be quiet is $1320 E E E E '
ught late ’ rate? Is it high enough? If you raised about it. Make a simple announcement NO one can say that a rate increase 1.3‘ 15 E ‘
Company 3 your rate, would you make more net and let it go at that. People won’t think Will make more circulation profit in EV" EE E Eg' E‘ ‘E
;, circulation profit and would you hold much about it‘ (you might be surprised ery speCifiC case. But others’ experience ,‘ E ';f
.n amount» '_ your present circulation total? Let’s take at how many aren’t conscious of a rate- is that it usually will, if: ‘. “ . ‘1
Frank D. .‘ alook. increase. unless you force it upon their 1. You have a paper that is worth, E. ‘7 ‘
‘0 annual- A weekly newspaper at $1 a year costs attention. 5511’ half-a-cent a day (or $2 a year). My --‘ 3‘ 1“ E
contract ., the reader less than two cents a week. Q.—What 0110th reasons-why? guess is you do have it i ‘ :7E
alleged it One at $1.50 a year costs the reader only A.—Go “easy” on reasons-why and ex- 2. You precede your rate-increase with E “' 7 371;; ‘
mate and a fraction of a cent more than two cents planations. Above all, do not stress your intelligent promotion. showing hOW peo- E 1 3
‘11Ya‘week. And if you have been thinking own personal reasons—such 218 higher ple benefit from taking your paper. E ,‘ . E E
uit Court 7 ; that a $2-a-year subscription rate is taxes and higher expenses. Instead, stress (Printing testimonials and letters from E 37 7 E
i 11 state 6 ”high,” figure it Out: At 32 a year, the the good points of your newspaper, and readers praising your paper is one good EE . E
. asserted? paper actually costs the reader about a how each subscriber and his whole fam- promotion idea)