.   46. K evzitucky Bulletin N0. 247  
  The opportunities open to a cooperative marketing asso-   _
  T p ciation, however, do not insure its success. These opportunities :_
.   must be taken advantage of. First of all, the association must   A
  T be of service to its members and to those with whom it has deal-  
    ings. It must lessen marketing costs or perform the marketing V
    services more effectively than they have previously been per- Qi
‘     formed. To do this a volume of business sufficient for economical
  T i operation must be ob·tained. Sufficient capital for the needs of A
  the organization must be available. There are numerous ways ·
  T of securing needed capital, such as from banks, individual inves- ; ‘
  § tors, the membership and from the sale of goods. Many asso- ' `
  y { ciations are entirely financed by means of membership fees or ,
 {_   subscription hto capital stock made. by members. Pl`OCl'l.`liCl§S']l1  
  » 2 _ StOI‘£1g'G furnisli Security for obtiaiiiing loans for use in making
 »  » . advances to the members and paying operating expenses. g
 i;`  No business organization can accomplish much without good   ‘
  i management. The business manager and officers of the blue- if
"     grass seed association should be selected because of their knowl— ;
  edge of the business to be iuider-taken, their unquestioned hon» i
  i esty and integrity and the faith and confidence which association
  , members have in them. Inefficient management is one of the  
  leading causes of failure in cooperative marketing associations  
    and should be C?ll`6flllly gllHl`(l_€(l 3g3.i]3$'[_
    The members must. be loyal to their organization if it is to
    i be of outstanding success. Membership loyalty implies the pro-  
  Q T duction of high quality products and marketing them thru asso-
  ciation channels. It implies active participation in the affairs  
  i of the association insofar as the individual member iswconeerned, ;
  y T Members should feel their responsibility in selecting officers and [
  · directors of the association. Their relationships with non-mont  
  bers should always be friendly. They should attempt to soouro  
  - additional members for their organization thru careful persua- y
  sion, but always bearing in mind that it. is everyone’s privilege  
  to remain a non—member if he so desiresy · ‘ "