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REPUTATION is what people say about The Chicago Daily News may at times homes in Chicago habitually wait to make
you. Character is what they know have been wrong—for it, too, is human-— up their minds till they "see what the ‘
about you. You can`t order character over but the people have never questioned its News has to say." These nearly a half-
the phone as you do groceries. It isn’t on sincerity. At times its advice, in the light million Chicago Daily News homes con-
. the market. It can’t be bought. You’ye of later events, may not have proved alto- Stitllie the V€¤'Y backbone of Chicago-
either got it or you haven't got it. It is so gether right, but the people have known, Many a time Chicag0’s destiny has been
of men. It is so of newspapers. in any such case, that the mistakes came decided, under their l1V1¤§.·\'00m l|l§l1f5· { I
from the heart-not from political or local with their tr¤5t€d EV?-ning Paper across l
C0'} pressure. their knees. So has it been with problems
of national and international moment, with
F°r mar*Y Years Thr 0/rirrrv D”il}’ News To the best of its ability, for years upon municipal issues—and with mcrchamlise.
has been taken by the people of Chicago y€a,,s_ The Chicago Daily News has so
ar its net Worth- Vvhat it HYS: ¥h¤Y know whole-heartedly served its home town that DOQ
to be true. It has never deceived them. today no paper in the world receives such `
It has never “led them wrong" knowmgly. whO]€-h€a,-ted support 0,- enjoys Such com, Without the confidence and the support `
Ir has never wved with their ·=r¤<>¢i¤¤S ¤¤r plete wnadence in me community to which of rhese C/rirw Daffy News homes. over
played on their passions. They have it has given its ]jf€_ tl1e long haul. the best-laid sales and `
learned to appraise the imp0l'tim¢e of merchandising plan falls down. Wvifh that I _
human happenings by the typographical No advertiser can ignore the proverbial confidence and support the doors of the
emphasis in The Chicago Daily News. fact that over 400,000 of the strongest Chiragro iuarlcet are wide open to you.
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National Advertising Representatives: GEORGE A. McDEVITT CO.
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_ Copyright, 1932, The Chicago Daily News, Inc. — i
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