i
(
Editor & Publisher The Fourth Estate for March 5, 1932 V
i V fh  V VM" 1 V_ _H__·l     ;·:;g;,;   ,_`,V;V.}J`_V~ V A V V
· . .~t  ·J" ’ ` ‘! is ,.,.4   -   ‘ — ·~- -·
V _4   V { V 3;;;- 3;; · E     ·:.e‘J°   V V . · . ’·  V m_______ _ _ . . » —
    .;   1, .  -‘  ~· » * ··»s if  . anniiii         ”     —~  — * ""`   =
1/   gg ,,._ *        s__. __? . .) @1 *72 1 , J '—Vo ‘ °   1     l       l
5   4%;. § .,,1,,     ·$·<—s i , ""°"     1 ·    -‘     ._ · - i f   I ,
V rut, VV V·_»[~,·;·;r}\,(,_"  ‘ 1;; _ ly" ‘i       A V _ V     I VV E V     ,
  -e__ , ·»··   1 ;; i . ._4.  5   g ».·,     -   .   if .. 1   ——   1 · · -   .   -~ E. »
 Q   :·   rl ¢··    in lin I-ii I 1= eiili   . fi   " ‘°—i‘il ..   ` ”  I
Q.   ·   ii ‘ »'       isi`. 2 · Y Tg; lll;   ·‘Yf`“Y*i f’ '   =``  
  P J __ V   c:_._ 4 al r—-tj ·i· , ,;jf;_Q;;, ·E·_i-}_;j;,; s .  ’  ’‘r’»’ ‘ · V
    · ,           . V       ’'“`      
l
Value l OT YOUT MONEY 1
When you make a relatively large investment, such as the purchase of a `
new Newspaper Press, it is well to remember that you will have to "live" 1
with your purchase for a long time, that any extra cost of operation it “ `
, entails or any economies it enables you- to effect will be repeated con- , 
tinuously for many years, and will, therefore, grow into a large sum, i
and that perhaps your ability to meet future emergencies depends largely i
on the wisdom of your present choice. l'
r
Unfortunately, prices of Newspaper Presses (which must be built for . ii
different sizes of printed page and in varying arrangements to fit individual
l 
buildings and which are not in demand in sufficient volume to permit mass 1 
  production) have never been standardized. Also, so many variations in
character of detail design and construction and in intrinsic value are 1
practiced that purchasers unable to definitely appraise the merits and f` 
relative values of the different offerings often concentrate on price. l 
The importance of the price of a Newspaper Press is unquestionable, but , 
  whether a price is high or low depends largely on what you get for your f
__; '_--- money in intrinsic value, in economy and efficiency of operation, in quality,  
. · . . . . 1
speed and capacity of performance, in reliability and freedom from ;
expensive or annoying interruptions, in economy or ease of maintenance, J
in reduced depreciation and in the extent to which calculated foresight  
has been exercised to produce a machine that will acceptably and econom- 1
ically meet future requirements.  - 
\Valter Scott & Co. invites the most searching investigation and comparison
with competitive machinery, confident from actual performance that when 1 
true values are established Scott Presses will be found the fastest, the  
. . • . K
most productive, the most eflicient and the most reliable presses in the iii
. i:
‘ world——bar none—and the most value per dollar of expenditure. {V i
if
will
W6llZ€I` Scott 8< COIIIFJGHY  
iz
.l`
. . . rt 3
New York Main Office and Factory Chicago gp
  f 
1457 Broadway Plainfield, New Jersey, U. S. A. 1330 Monadnock Block  
·. 
 
V0}. 04, No. 42, Original second class entries. Trm Jor·nxs1.1s·r, M.¤rt·h Hlth, 1884; NEWBPAP RDOM. March. 1802; Tma Fonivru Esnwrxe, March ist, 1894; Tm; EDITOR & PUBLISHER. g. 
December Tth, 1901; Enrron & Ptmmsmm imo Jonnxnusr. October 30th, 1909; Aovmnrrisme, February 7th. 1025; Emrron & Pnmnsann, May 11th. 1010; Revised entry. Emrron & V; 
PUBLISHER, Tun F()('Yl'l‘l! Esvrxrm, December 3rd, 1021, at the Post Orllve at New York, N. Y., under the uct of March 3rd. 1879, Issued every Saturday by Tm: Eprrrou & PUBLISHER CDE;  yf
FANY, James Wright Brown. President and Publisher. General and Editorial olllves, Suite 1700. Times Building. New York. Subscription and advertising rates on page following "Purely Personal