xt70rx937t9n_180 https://exploreuk.uky.edu/dips/xt70rx937t9n/data/mets.xml https://exploreuk.uky.edu/dips/xt70rx937t9n/data/46m4.dao.xml unknown 13.63 Cubic Feet 34 boxes, 2 folders, 3 items In safe - drawer 3 archival material 46m4 English University of Kentucky The physical rights to the materials in this collection are held by the University of Kentucky Special Collections Research Center.  Contact the Special Collections Research Center for information regarding rights and use of this collection. Laura Clay papers Temperance. Women -- Political activity -- Kentucky. Women's rights -- Kentucky. Women's rights -- United States -- History. Women -- Suffrage -- Kentucky. Women -- Suffrage -- United States. General correspondence text General correspondence 2020 https://exploreuk.uky.edu/dips/xt70rx937t9n/data/46m4/Box_9/Folder_17/Multipage8715.pdf 1910 December 1-14 1910 1910 December 1-14 section false xt70rx937t9n_180 xt70rx937t9n THE OFFICIAL ORGAN OF THE

OFFICERS OF THE INTERNATIONAL
WOMAN SUFFRAGE ALLIANCE

PRESIDENT

MRS. CARRIE CHAPMAN CATT
2 WEST 86TH STREET. NEW YORK CITY

FIRST VICE-PRESIDENT

MRS. MILLICENT GARRETT FAWCETT. LLID.
2 GOWER STREET. LONDON. ENGLAND

SECOND VICE-PRESIDENT
MISS ANNIE FURUHJELM

HELSINGFORS. FINLAND
SECRETARIES

MISS MARTINA KRAMERS
92 KRUISKADE. ROTTERDAM. HOLLAND

MISS ANNA LINDEMANN
DEGERLOCH. STUTTGART. GERMANY

MISS SIGNE BERGMAN
IOA ARSENALSGATAN. STOCKHOLM. SWEDEN

TELEPHONE 4717 BACK BAY

TREASURER

MRS. ADELA STANTON COIT
LONDON. ENGLAND

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JUSTICE.

WOMAN’S JOURNAL

585 BOYLSTON STREET

BOSTON. MASSACH USETTS

m fi'v‘w‘r

SIMPLE JUSTICE.

NATIONAL AMERICAN WOMAN SUFFRAGE ASSOCIATION

OFFICERS OF THE NATIONAL AMERICAN,
WOMAN SUFFRAGE ASSOCIATION

PRESIDENT
REV. ANNA HOWARD SHAW
505 FIFTH AVENUE. NEW YORK CITY
FIRST VICE-PRESIDENT
MRS. CATHARINE WAUGH MCCULLOCH
EVANSTON. ILL.
SECOND VICE—PRESIDENT
MISS KATE M. GORDON
IBOO PRYTANIA STREET. NEw ORLEANS. LA.
CORRESPONDING SECRETARY
MRS. MARY WARE DENNETT
505 FIFTH AVENUE. NEW YORK CITY
RECORDING SECRETARY
. MRS. ELLA S. STEWART
5464 JEFFERSON AVENUE. CHICAGO. ILL.
TREASURER
MISS JESSIE ASHLEY
505 FIFTH AVENUE. NEW YORK CITY
FIRST AUDITOR
MISS LAURA CLAY
LEXINGTON. KY.
SECOND AUDITOR
MISS ALICE STONE BLACKWELL
585 BOYLSTON STREET. BOSTON. MASS.
LEGAL ADVISER
MRS. CATHARINE WAUGH MCCULLOCH

THE

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 Outline of Reorganizing Office and Building up Business.

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l. Circulation Work.

I have worked to increase the circulation of The Journal

by systematic and modern nethods, for.example:

(a) By asking clubs, leagues, associations and individ—

(b)
(e)
(d)
(e)

(f)

(s)

(h)
(i)
'(j)
(k)
(1)

(m)

uals to co»0perate.

By paying a commission for getting subscribers.

By premiums.’

3

By clubbing ofiers.

By urging suffragists, in The Journal columns, in
letters, in speeches at leagues, and in conversation
to help get subscribers.

By advertising in The Journal for subscription
agents.

By putting The Journal on the News-stands of Bos~
ton.

By selling the paper on the streets of Boston.

By selling it at state and county fairs, at conven-
tions, and by urging others to do so. -

I

By advertising it at conventions.
By sending out Question.Mark slips.

By sending a circular letter like the enclosed to
the president and secretary of every suffrage league
in the United States.

By making a special effort to keep Progress sub—
scribers as regular subscribers to The Journal,.and
at the same time billing them in advance.

By sending sample copies of the paper to many people
who might become subscribers.

By making special inducement offers so that suffra—
gists can send the paper for 1 month to prospective
subscribers and pay for it, instead of having the
Journal send out all such sample copies at the
Journal's Expense.

I

By "booming" the Journal on all possible occasions.

 

 (q) By sparing no pains to let the business world know
that our cause is marching on, and that we suffra»
gists are a determined, pledged and loyal body.

Advertising.

I have "sounded" the advertising field for The Journal
and have got the hardest part of the advertising preliminary
work done by the following 'ethods:

(a) By calling on many advertisers in Boston and a few
in New York.

(b) By sending copies of The Journal to possible adver—
+ -
ulSGTS.

(o) By finding that no NATIONAL PUBLICAT on can get
- much advertising till it has become well know; and
has at least 50,000 paid subscribers on its sub-
scription list.

By finding that one person cannot solicit advertis—
ing to much purpose and at the same time build up a
large subscription list.

I have therefore been bending my energies to get
subscribers by Wholesale.

I have hired an advertising solicitor in Boston and
New England, and have paid him for three trial weeks
out of my pocket as an experiment, and I find it
pays. (The fact that an advertising man of any ex-
perience would engage with us is significant of

what kind of advertising we can work up. I was told
that I could not get any man of ability to under— '
take such a poor proposition as The WOman's Journal.
We advertised as The woolen Journal by mistake and
able men came flocking, and I have the best one with
me now, having forfeited part of my own salary for
three weeks to hold him.)

 

(g) I have contracted with an advertising solicitor for
the West, i.e. WeSt of Pittsburg and Buffalo, for a
year on a commission basis. No one would under-

take the field unless he had at least six months to
build up the business in It takes time to lay a7
foundation in advertising and if a good foundation
can be laid, it means big "game" ultimately. The
man I have contracted with is the one who represents
The Youth's Companion in the West. 'He works almost
exclusively on national advertising.

We are working diligently to get advertising from
the national advertisers, who are the only ones in—
terested in making big contracts with a publication
with a national circulation.

 

 "5.

We have to send them sample copies, our rate card
and we must be able to keep telling them that our
subscription list is increasing rapidly. Nothing
less than 50,000 subscribers can have much weight
with them. If we coald reach 50,000 by the end of
Feb., it would be considered phenominal growth, and
we should be "made".

We can be "made" by the end of Feb. if we pull hard and
pull together for a few weeks.

5. Office ReorganiZing:

We need, of course, to keep all of our old subscribers

at the same time that We work for new ones and tothis end
we need to satisfy them in every reasonable way. To ac~
complish this we have been

(a) Putting the entire subscription list on cards and
have catalogued them with correct names, addresse
correct data as to date of exniration, when and by
whom ordered, eté. (Progress list has been a night
mare and many of the papers, letters and bills to
former Progress subscribers have been returned to us
as incorrectly addressed.)

52

Our cards are now so arra1ged that we can send out
bills regularly and systematically, i.e., send out
bills for July expirations in July and for August in
August, etc., throughout the year.

We are n rhing to satisfy our customers by courtesy,
by business methods and by soliciting their co—oper—
ation. .

The office work includes charge of
Printing, mailing,
Correspondence, Bookkeeping,
The Subscription Dept.,

The Advertising Dept.)
And all clerical work.

4. Improving the Paper.

We have been trying to make the paper even more attrac-
tive than formerly to our subscribers and have tried to
make them enthusiastic over The Journal so that they wouh
want to talk about it and help work up interest in it and
therefore get us new subscribers. To this end we have

(a) Changed the appearance of the paper to make it more
"readable" .
1. By the use of new type in the title
2. By the use of more leaded matter and less
solid
5. By new type headings on the first page

 

 4. By wide column on the editoria’l tw»e and

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al ’9 age

new type headings on the editori
5. By more cartoons
6. By smaller cuts
7. By some changes in the make—up of the paper
8. By making the paper more newsy in an ear—
ance and more enticing to new readers.
5. Selling Stock.

I have sold 12 shares of stock at $100 per share and 14
shares have been ordered.

By far the most serious end of making the paper pay its
way is the advertising, and in regard to this a few facts need
to be borne in mind:

(a) The Woman's Journal as an advertising medium is com-

paratively unknown. It has had and today can have a few local

advertisements for short periods or for one insertion. But ad—

vertising that amounts to much is contracts for long periods of

large spaces in the paper.

(b) Advertisers make their appropriations for the year
about the first of the year, i.e., January to April. They de—
cide then in what publications they will advertise during the
year. In general they will not depart from these plans. In
July or August or September, for instance, it is impossible to

force an advertiser to give more than one insertion.

(c) It is quite essential to know when the different ad—
vertisers make their appropriations and try at that time to get
on their lists. To do this one needs two weapons to work with:

10 A commanding subscription list; 2. An exten—

sive and friendly acquaintance with the various advertising man—

\

agers, agents, and agencies.

 

 Ve believe that it is better to get a big advertiser for
large space and as a permanent customer, even if we have towork
three months to get him, than to get a few scattered.advertise~
ments from a few people who will never afterward give us an
audience or consider us. We find it absolutely.necessary to
deal with advertisers according to the business methods which
others use with them.

Both of the advertising men who are working for us are
firm in their conviction that the advertising of this paper must

~ .1.

be built up slowly but surely. The fact that they are interest-

\_

ed to do business with us and help build up is encouraging.

Respectfully submitted,

Mgr/“4&3”

Business Manager.

 

 NATIONAL AMERICAN WOMAN SUFFRAGE ASSOCIATION

MEMBER OF INTERNATIONAL WOMAN SUFFRAGE ALLIANCE AND OF NATIONAL COUNCIL OF WOMEN

PRESIDENT. ANNA HOWARD SHAW. MOYLAN. PAT

IST VICE-PRESIDENT. CATHARINE WAIJGH MCCULLOCH. . TREASURER. JESSIE ASHLEY. .
EVANSTON. ILLS. - 505 FIFTH AVENUE. NEW YORK CITY

2ND VICEPRESIDENT. KATE M. GORDON. [LAURA CLAY. 189 NORTH MILL STREET.
Ieoo PRYTANIA STREET. NEw ORLEANS. LA. AUDITORs L

LEXINGTON. KY.

ALICE STONE BLACKWELL.

CORRESPONDING SECRETARY. MARY WARE DENNETT,
6 BEACON STREET. BOSTON. MASS.

505 FIFTH AVENUE. NEw YORK CITY
CHAIRMAN PRESS COMMITTEE. IDA HUSTED HARPER.

RECORDING SECRETARY. ELLA S. STEWART.
AUXILIARIES 505 FIFTH AVENUE. NEw YORK CITY

5464 JEFFERSON AVENUE.,CHICAGO. ILLS.
COLLEGE EQUAL SUFFRAGE LEAGUE
PRESIDENT. MISS M. CAREY THOMAS. BRYN MAWR. PA.

FRIENDS EQUAL RIGHTS ASSOCIATION
PRESIDENT. MARY BENTLEY THOMAS. EDNOR. MARYLAND
TELEPHONE 4990 MURRAY HILL AFFILIATED SOCIETY
THE EQUAL FRANCHISE SOCIETY
PRESIDENT. MRS. MACKAY. I MADISON AVENUE. NEW YORK

NAHONAL HEADQUARTERS 505 FWTH AVE NEw YORK

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 NATIONAL AMERICAN WOMAN SUFFRAGE ASSOCIATION-

MEMBER OF INTERNATIONAL WOMAN SUFFRAGE ALLIANCE AND OF NATIONAL COUNCIL OF WOMEN

PRESIDENT, ANNA HOWARD SHAW. MOYLAN. PA.

151' VICE-PRESIDENT. CATHARINE WAIJGH MCCULLOCH. TREASURER, JESSIE ASHLEY.
EVANSTON. ILLS. 505 FIFTH AVENUE. NEW YORK CITY

2ND VICE-PRESIDENT. KATE M. GORDON. LAURA.CLAY. 189 NORTH MILL STREET.
1800 PRYTANIA STREET. NEw ORLEANS. LA. AUDITORs LEXINGTON. KY.
' ALICE STONE BLACKWELL.

CORRESPONDING SECRETARY. MARY WARE DENNETT.
6 BEACON STREET. BOSTON. MASS.

505 FIFTH AVENUE. NEW YORK CITY
CHAIRMAN PRESS COMMITTEE. IDA HUSTED HARPER.

RECORDING SECRETARY. ELLA S. STEWART.
AUXILIARIES 505 FIFTH AVENUE. NEw YORK CITY

5464 JEFFERSON AVENUE. CHICAGO. ILLS.
COLLEGE EQUAL SUFFRAGE LEAGUE
PRESIDENT. MISS M. CAREY THOMAS. BRVN MAwR. PA.

FRIENDS EQUAL RIGHTS ASSOCIATION
PRESIDENT. MARY BENTLEY THOMAS. EDNOR. MARYLAND

TELEPHONE 4990 MURRAY HILL AFFEUATED SOCIETY

THE EQUAL FRANCHISE SOCIETY
PRESIDENT. MRS. MACKAY. I MADISON AVENUE. NEW YORK

NATIONAL HEADQUARTERS. 505 FIFTH AVE. NEw YORK

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