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El National NC‘VSP‘U’” “/CCk has been “11 Efifiw,,....,...-,..,Wm,,,,,.,,3,,. ,. , 4. The \Var Advertising Council reported ' - U
me E annual attair suH1c1ently long that publishers §_ 0 3:7:§::—::_.:LE‘ that American Busmess (luring 194-4- con- -‘, q j
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,2? need not be inlormed ot its ob ectives or the 622' ‘E tributed $502,248J/5 WOl‘tll Of Its own ad< , -. ~ ,2
a 5' . . ~! . :—:-: A FREE PRESS _: .. . , ,
ors El many and varied ways in which it can be :—;_—‘._ 'TORC” 0F :2 \'cl‘llslllg‘ to support government and home 3 , l ,
[CW é Observed. It is distincly a mass public re :1: L.“— W031” PEACE "é from information campaigns. This figure ‘ 1’ij .
EEdations movement intended to develop great- :7: ‘33 i .2 5 represented a 6 percent increase over the f: 3 '
3w. El. er public interest in the newspaper and what a” “7,, '33}; volume of 1943. EE‘ ;,3 .EE
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ess- E the newspaper does lor the commumty m ,1'l ' . 3 _3 ““2; 5. Newspaper support for the Seventh War “Eggs/w ,. 3
3 which it is published. The importance of f% E " 3' ‘ T15 L03“ Drive ”351(th an all time high. Statis- l "?l ,
{E the week 1s appremated all the more lrom L 5 ,n’. tics Show more sponsored advertismg 1n .-l ‘
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E the fact that [or several years it has been on _ 33:5;333.” ‘7‘: 4"; daily and weekly newspapers as well as »,. , E ,
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l the agenda ol special events observed by the W ‘:_-‘_:'_"::’: ’__—— more news and editorial support. Wlthout ‘3' E ,,
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EE ‘Mms Clubs ol the United States and SIX‘I" flllllllfll. “"9an e 011s [artiupation of‘theonewspapcrs, , 3
ll Canada. NEWSPHPER WEEK the 83 percent oversubscrlption ol the _;
3 There are thousands of people who have -_’.____;-~Mvwww,.,.~_.._‘ $l4’llll()'()0()’00 goal WOUId have been lml)05' , ,, ‘ .
a "fiver seen the production llne 0], a news- DETDBER I'B:'_— “ble- l\c.nly 61,000,000 lines at news: ‘1” ,3 I ,3 E" ,
EElml’er Ollice. Many have no understanding ‘ and editorial support that were devoted to ii," ./ .3
1n EOE the vast amount 0f work required to pro- public relations program during the week. the Seventh WM Loan Drive—none 0t It v‘I‘, 5h"; ‘
Emt EEduce a newspaper. Countless numbers read Here are some 01. the facts that show some sponsored or 3 purthaseable by any person— l 3;: E-3E
"1):: E about the advantages of a free press but newspaper cmltributions in the war. Feature was the contributlop ,3): (:23 IECWSPapers. “HS .3 l ,',
W E they have no understanding what the term these in your story of Newspaper \Veek: ‘0 11““ ’Cl’lfiuna _),_.. ull pages. W41 E IE? 3-3 .
Eons ”E means. Too manv consider a newspaper as 1 Thirty-one correspondents and photo- Bond 11165521365 appeared ”1 daily newspapers 1: : l , ‘ ,
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3 i just a COInmermal enterprise and have no U'raphers were killed during the war. ncus (olumns 490,92.) tunes. Dailies and 'l ,3 . ,
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5 (oncepnon "l the SBIVKCS “'hKh ‘er 81‘6" Twenty-nine were wounded. wlule five were :1” “ PEP“ ldtlwtcdkll ’800’000 1m“ to "x? :' ~ '
i am - , , , , , , 1c ram )211 ’11 W11 6 wee , news )1 mm rave .. } _., ,
EE“ "”01“” b) the newspaper. captured by the enemy. 900'800 l'éie t the l . E 1‘1 i” 3. , ‘, ;
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E These are some thoughts that might well 2. The newspapers have served as a )3 ,‘ 3, 3 ,
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E bi (Onsidercd 1n plannmg a program for prompt and efhcrent medium of comxnunlca- 0' “IL“ “La 1,1.)5 (onespondents as ..; E ,3
E [ht observance ol National Newspaper \Neek tion between the government and the people. “3”“31 1” ESupreme Ht “1‘1“ u to” 0f the , 3 ‘i ,3
’ Public attention has been detracted from 'l'hroug'h this instrumentation of informa- American ltxpedltiouary l‘orces. , in“
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things close to home for several years. The Lion and inspiration, the American people /- “CW'CC” Clghl "“(l [€11 “CWSPHPCFS “0W l j; E
‘Duhhc is in the mood for a rebirth of interest have boutrht more than $40,000,000,000 worth 1er bcmg published in the part Of Germany 3 7:1, f I", 3' ,
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In local actn'mes. Tlns IS particularly true o1 war bonds. collected vast stores of scrap 0(‘1‘P1U1 by the Ulllted States. LerUldth" j 1;;‘5 3
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‘ ol the young people who have been gomg steel, saved m1llions of gallons of fats, and merages more than 4'000’000 COPIES weekly. f- 2: l -
”n'olIgh 21 tr tin )eriod. Everv news )a er Gathered millions of bales of waste )a mu 8. Durinw the war several hundred service Eli ll «incl '
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‘1‘“:11111551011 to perform and the first week 3. Newspapers during 1944 assisted in publications have been issued to men in the ,; in: Ail ,
"1 October presents the opportunity to get collecting 7,036,000 tons of waste paper armed forces throughout the world. The ll“, "
;:;:::::;:;¢;;;:;1;33:57:55;3:35;;g:§:§:§;§g§§i§§§§53i’i‘§ '“m'tt‘d. It amounts almost to an obligation which was processed into newsprint and China Lantern, a 12-page Tetterpress paper E1 E' 7:1' ,
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um (very newspaper have some sort ol implements 0i war. recently was Judged the best of all service ,‘I . ‘
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