xt71c53f1m6p https://exploreuk.uky.edu/dips/xt71c53f1m6p/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1938 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1938 Vol.10 No.3 text The Kentucky Press, September 1938 Vol.10 No.3 1938 2019 true xt71c53f1m6p section xt71c53f1m6p , , , ' - JJJE‘J
3J1: ’o ' . ' - J JJ’JJJJJ '
IIIIIIIIIIIIEJTJ . J J JjJ .-:
g JJ J J JiJ. ‘ i
E »- JVJJJ :,
E J J J ; J
E . "JJ' JEJ’W
g J iJJlJ :‘~:‘
5 , J:; J JJEJJJ
E J J JJJJJJJ ’J
i: '. J JJJJJJ‘.
g -4 'JJJ JJJJJJ
' E - .JJ J, .
g . , J JJ
E r J“! JJJJEJJ, -
E < i? 'f‘JffJJ
E J - J J
g Jg‘ffll Published In the Interest 0F Communlty . J ‘J
E I; EV' , , ' ' JJJJEJJJJJJ .
g . ‘ J JJJJ‘JJJ
E J , Journalism - - OF, by, and For J M“
g :.,~J ‘JJJJJJVJ
g , ‘ JJJJJJ :
g ; Kentucky Newspapers ,
5:1 J
E ‘ , “J J
g , J JJa'v; .
g J J
25' . JJJJ
E J - JJ J, ‘J
E ,, JiJ, ,
E J J‘UJJJJ’ J
E , , J ?,J
J S /938 fJJ
g J. JV“ [1 J JJ
E J J I . J i 1
2 J J J
g {J Volume Ten Number Three JiJ V
EJ ‘ . ’ , “J
"mum"? ' Ji J‘iJ
- . - Jaw?

 .1 :1 1 1 1, * 1
1 l tf 1 Page Two THE KENTUCKY PRESS September, 1933 '
r] l _ i 1 i“
. I ship trustees particularly, are not con. e. 6‘
1' 1 1 lndIana Groups Study Proposed forming to the provisions of the law; a PG
:1 . 1 1 1 2. That the law is weak in not providing }
II 11' 1 rf ' ' ' ° that the State Board of Accounts, 0111
311 11. ReVISIon Oi State Printing Laws M 01111111 110111, s11111111111re * B1.
21' 7111:, proper publication of legal notices as 11 Che
11 : Defers Recommendations for Changing vance requisition from departmental established by the law; 3. That ambigui. "1‘ 1V
1: 1‘ l1" 0r Amending Legal Advertising Law heads, with printers adequately equip- ties in the law have made it possible for get
1 1 Because of Exisliizg Opposition 0r Only ped throughout the state being entitled official decisions which weaken the five- % hm
" 111 Lit/tetuai‘m Sup/107‘! from. Indiana to submit quotations. An innovation year clause and place the burden on le-i. An)
1 11 1111 Publishers. included in the recommendations is gitiinate neWSpapers to perform the duv l but
5 By “FRAY E. FLEMING that the State of Indiana purchase all ties of public officials through court ac. 1 211111)
1; 1 ' 1 Members of the commission named by the paper stock used in the printing re— turn; 4-. That the intent of the law, 13 .1 - "I
1; : ' 1 Governor M. Clifford Townsend to con- quireinents of the1state government, the being violated by those publications l . “e“
1 ‘ 1 duct a study of the Indiana public print- printing comnnssron to fix maxmium whose Circulation often does not reach 1 icon
11 111 ing contract law, as it operates in sup- prices lor the work and materials, ex— the governmental units aflected by the I1 list
11 1 1 plying state and county printing needs, 1 clusn'e of paper and plates which would legal published, 5. That the present law inaj
and the state legal advertising law, have be state—owned. This arrangement would does not include some ol the legal 1no- or I
1 1 1 complete (1 the Preliminary work on make unnecessary the present classifica- trees that should be published in Jus- 1 circ
1 which they have been engaged since last tions ol printing and supplies, which tice to taxpayers. . 1 1 1 adv
.1 1 . February. 1 system drew1 particular censure from Qflsetting these ponits in favor of 1 I1
1 1 Recommendations for sweeping chan- the states chiel executive. action to amend or” replace the present 1’ give
- 1 ‘ ges in the method of buying printing County Contracts 11:3 rye”: the lollow1ng1 against any i ned
: l ‘ _ and supplies used bY the state and the l T1216 proposed state law WOUId. transfer ( 1.0 Study of the laws of the 36 states : Th:
.1 11 _ 1 county 1units of government were in- 11? uty ol1determining classifications in the survey showed that Indiana has in t
‘ 1' cluded in the report submitted to the [01 the award 0f county prmtmg C011" the tron est and most effective 1e a1 umi
- 11 1 1 Governor by the study commission. tracts from the State Board of Accounts 1 11 51.. g 1’ 1 f nv' 2 That the ragtes 1 my
' 1 ‘ These followed the desires outlined by 10 the newly, established state printing (1111a Lima (“IN (:1- a ”1 ' ,1. 1130 e the ~ in
'1 1 F 1 Governor Townsend that the undesir- board, WhiCh WOUId se up the classes and se 121:1“. K [Ineia'lihltezle-rnile ihatv tam- try
.2 l i : able practices Operating by reason OE determine the items to be included in (:Zieiinbewiili (3hr: (:xisstin ‘ litw might open' inte
l ‘ the present printing law be corrected the "3110115 classes. In one state, there 1 tlg _ t 1 t t g“. t lemands avo
1 l 1 1 - and that there be a wider distribution “1‘9 36 classes 0f printing in the county 11-”). ',le1):1€::.1-1,11a.elsllgigdeg Orlghat the'7 era]
1' 1' 1 of state printing as a means of stabiliz- 1 ChmraCtS- 1 1 fioblrl; Sign libldatb from the weak- 1‘ am
11 1 ing labor conditions in the printing in- 1Preference 15 to be given to the bid 1e' 6 nl 511151 u'ties f the Indiana pro
2' i l dustry throughout the state. M the local printer -0 r supplier if the lhws 1:1:e(be:n Sdhmlewhai) local in char- 5d“
If i i‘ 1 Approval has been given by the GOV' quotation submitted ls equal to or low acter zind are not of sufficient number to and
1‘ 1 " l 61‘1101‘ t0 the recommendations Offered le‘ than.the figures Smeltted by blddel‘S I'C uire solution on 1 St'lLCWldC basis. I [10F
’ 1 i l ‘ and members of the commission are now lrom Without the county. Furthermore, (VI/Vhile the cominisisionc has not closed ‘1 i . P
I i ‘ engaged in drafting the bill that will be the "16V law1w111 prov1de that bids for its consideration of the legal advertising l per
1 i 1 ‘ presented to the state legislature in the “’th Phhhhg contracts shall be re- phase of its assignment it has decided to . 1516
1 1 .i coming session. If enacted, Indiana will ceived the ant part Of May each year, mark time on ‘this question for a few i1 fa”
i 1 l i l 1 have one of the most modern state print— instead 9t the hr“ part 0E1December months while gathering further expres- 11 else
i i' i 1 ing laws in the nation and one that will a“ now 15 the case. In addition, hlds sions from the publishers of the state. 1 V
1 i I F 1 serve as a model, it is predicted. The would be subJeCtJ—n 'Pnbhh InSPEChOh ___._ _ l the
1 ]( 1 1, printing and legal advertising laws of lolrlten days after being received, during A national advertising campaign de- ,1 con
1 r 1 1 36 states were studied by members of W iich time they may be ieferred to the Si ned to sell small business to the Am- 1 hf (
1 t - ‘1 1 the commission during the seven months Statebhnhhg board on proper Pethh ergican public was one of the chief pm 1 ml-
1 c l in arriving at the recommendations‘ {grilligaidzitiilement Of any controversy posals advanced at a meeting of the Na- 1:25:31
1 E ‘1 Reduced to the simplest terms, the TI 1 lg l A: 1 . . tional Small Business Men’s Association 1 dai]
1 report submitted by the commiss10n to 7‘ saga 1 7/6””an Law in PittSburgh. The campaign would 11 A
I 1 1 the Governor, recommends repeal 1 of ,- 111C111d€d 1h_the SEUdY 0f the commis- be modeled along the lines of that spon- a1 m'
i 11 111: the present state and county printing sum was cons1deration of whether the sored by the United States Chamber of i1 1')
l t l ‘5 ' contract laws and abolition of the state existing legal advertising law, enacted Commerce. 1 15“
1 g 1 j ' printing board as now established in In— in 19271 should be amended, changed or _ _ __ j gm
1 t1 ' . 1 diana; the enactment of a new law pro» 21 11€W11211W be passed. Members of the The Federal Trade Commission has 11, ofet]
1 v 131 1 viding for a printing board consisting COInlnlSSlOn dCCidEd t0 make no “36- placed a ban on the “Dime a Day” type-1 Cm
1 Z of a director and two commissioners, all 01mmendations 0f any character at this writer copy used by Remington Rand- "1 ‘
1 p . 11 of proven, competency; ah negotiations time because of the absence of, or hike: Under the terms of the stipulation [11e11 1111:
l :1: '1 in the1buying 0f printing and supplies warm, expressions, 0f Indiana Pnthh’ company is to cease advertising that its :evy
1 ti ‘1. to be in charge of this board; the law ers 011th€ SUhJeCE- portable typewriters can be purchaSt‘3d11 in E
1 1 n 1 would abolish fixed times for purchases The investigation brought forth the for 10 cents a day unless it is explained 19%
1 ft 1‘ to be made, but would prov1de that following conclusions, pro and con, with that such payments are in addition t0 :1 t‘
1 1 g ‘ printing and supplies are to be bought respect to the legal advertising law: a down payment and apply only $0 Cnr'rlfli ‘ rte:
1 n by the board as needed and upon ad— 1. That some public officials, town- tain models. ‘ _ ‘ -

 .fvz—i' i - ' I I I I III IIIIIII I .-
:I II II -
I :I i; i
. I. SeptemberI 1958 THE KENTUCKY PRESS Page Three I I-I II, I I
1938 In . II it; I ,
. _ ,III I III II .
".9" Gettin And Holding With the local merchants. For two i\"ew.t/)a/)ers Give Space; . I I I II I I f:
not con. I; 9 months ‘back in ’29 we gave a coupon [\Iagazines Get Paid I I I II I - .2
[116.1%]; I Permanent SUbSCl‘IberS 800(1 for $I-00 1n trade at any store 'lf your newspaper lost several million ‘ I I II If I :;
)rov1ding 3 that advertised that week. The mer- lines of advertising during a year, you I? I III . I ”I
.4 . , k i' . II I' '
)untS, or I I A Fiir Edi/or. chants took the coupons in at full value would have something other to worry I I III , ; 3 I
1 require BY Joan Ill) Herald—[Tribune and we redeemed them at $1.00 in cash over than taIxes, higher newsprint prices I I IIII I I I II-I-I
otices as. Chains} I been written about 11 I t every Monday morning. This cut our and increased wage costs. Media Rec- I I II I! I I3.
ambigui. N II“ I?” L ‘ ' 0“ 0 subscription price to half but it kept ords, Inc., interested itself in measuring I VII II' I If .,
. et subscribers to a weekly paper, but - - , - . . . . . 1 «I i“ ‘iz’I.
ssible for. g , up our list and during the trying times the paid space against free publiCity and : E n’Ihi 1‘2 ‘
I. little has been said on how to hold them. - *l . , ,J . - . . - _ _ . . j . I III: 3;, ' .
the five-I5. t bscribcr Iha ol tiose lean years our Circulation fell news on a recent automobile show in . ~I w! . ;~;- .
I v )' ' ‘ J I‘. ' r . . , . . ‘ I II ‘3 ’I .
en on le- AIIIIIIIeIC‘aIIf iii :In‘)“ intts' a ye sleen oil only 200 copies. We ll be glad to New York City and found these figures: I '* '. IIIIII: .‘ . ‘
1 the (111.. I hum 16‘ 5 Ob'l CI t be .I d I) P61 W ien send a coupon to anyone asking for it to Siindav, October 24, 1937: 30,390 lines. I I I III-III I ‘
« ' ‘i (run . ' .. . ‘i -|::1
court ac- I an automtl) 1:” 136 i'goIfEZi‘le ’Innl OI "I show how the plan worked. It not only of news and free publiCity; 26,412 lines I III I; III! ii? 2 i
re law. is , Sllb‘smmI‘I LfI‘SI I) ‘ _ S (' . helped with the circulation but it also ' of paid advertising; percentage of news I III IIII III 3‘ I
- - To my mind nothing tends to kill a - . . . x . , It . II II ’33:. 5
)llcations . "k ‘ tl . b ‘_ _ helped in advertising. Many merchants to advertismg, 115.5. Sunday, Novem- I f- III'IJIII ‘
I0: reach I .newslI‘IlmlM‘lu'f‘ 0‘ Ian :I 5” tscnptulin who had only occasional ads, ran ads her 8, 1936: 28,948 lines of news and . {II IIIII‘ z 2'
:1 by the l contbest. I ‘tmIt PEOPIC am [Put out [116 every week in order to get the business. free publicity; 28,251 lines of paid ad- I III 3i II iIJI: .
. z ' ~" ' ' ' (r . . . . ‘ II- I I .
asent law I h“. I a con 6“ {”21 I” “I W“; 51 0 Del'tttle Each week Just before we went to press vertising; percentage of news to adver- I Ii .- III IIII .
legal no- I major prize at“? [1:56 p601): rifle SI 1‘: we set up the names of the merchants rising, [02.5. It is interesting to note III: III .III II ,
.. ~ -.' n 1 2 ‘1' '.. . ‘ . . ‘ ’I.iI'-. .
l in Ius- ., (IIIIIII'IIItcre: I t 1 JP prfl sfiet t uc‘ who would honor the coupons and as there was an increase in the news and I III" IIII I!“ .I
I ticIc11c1t10C13t10n - - , .y - - - - - magazmes do not give free public1ty to ‘ i i I , . .
1 would I dailies take care of the foreign stuff. biggest thing 1“ holding subscribers. their advertisers . j I? I I .
iat 5pm. .3 Another thing is courtesy. No one on We stop the paper when the time is \Vell there must be m answer" there . 7" I I _
tmber of I my staff IS ever too busy to be a good up. The first of the month the circula- usually, is to every question' I . IifI'I'2I.1 I
I listener to a subscriber. Every salesman tion manager sends out a notice that the ‘ I .I I '
= who comes in is given the same courtesy, subscription will expire that month. Newspapers which have not contacted I. I‘ j I I I .I
sion has I eyen though I can say ”no" with the best The first of the next month the name their Philco radio dealers should do so I I 1 ; I
H II 0 t ' . ' _ . . . . I; I r i .
1y type‘ I C hem. is taken offand a card sent telling them since the company is making an exten- . I I , . I . I
n Rand- . oiipon. Idea the paper is stopping unless recorded. sive newspaper campaign this fall, fea- .I I‘ I I I , I .
tion the . HoW do we get subscribers? By 6mm- The following week we generally get a turing especially their mystery control. . 3I I ; . I I I
. that its .. 411)’ plugging away at it. We/have tried WNW/(1L Newspapers in every town where there .3 II I g ‘ I
urchased 4.; §everal Circulation stunts, especially dur- The author will be glad to send copies is a dealer will be used in the campaign. I g I I SI II I "I
xplainedI mg the depression years of 1929 and of our circulation cards and anything _ 5‘ I I II I:
lition to 1950. We find that the best one ever that may help any brother publisher in Why not: cash in on new and modern type I I I «II .
y to cer—II .tried was the coupon system worked up getting more subscribers. for that old worn-out type in your office? I I I- I I :
ram-II ,, ’ - . '4‘ ‘ ‘I I is I ‘r
.- .? i , , . ., i: I I r; .
- . Eé.‘ ‘ ‘- ' . ,. ' ' » " « I 9' I I :‘MI ‘ I

 ‘ "'5’“: ‘ m ' _ ‘ V i it i V ‘ “"If‘i
31' - » = ' . 7 ' , -1, ,;
. El. ' Y- ts‘w
'1 9 ~ - 2“ .
,. l , Page Four iHE KENTUCKY PRESS september, 1933 . 5
l l ' ‘ ,l ‘

:i- * 3‘ 31 g be taken in this state, and the laws made “3. When publications are enclosed (l, An

g 1M _ E clear and decisive without need of per— in envelopes, the latter must bear in ii" p4

i ‘ll .. .. . it . )etual inter retation which man times the u )JCI‘ left corner, the title and . it

'- '. ‘ ill ‘i '33 1-1., - i = "a: ,;;:b'$:- SS 1 ' P ' _ ‘ _ . . 0 J bus

.. ,i s ‘11 t 3A? are conflicting) , the constant bickering hce of publication, and in the upper Pti’

j; 5 El E ' between the publisher and county Offi- right corner a notice of entry as second. i 0116

f;' i i cials would be a thing of the past. class matter. It is highly desirable that [ tori

-‘ i 5:3; i Ofimial Pgblicatipsn 0t 3:): Kentucky ——— this information appear on all the wrap (
. l‘ S . ' . ’ ‘ ' i

. l‘ til 12‘ ress oc1a Impmtmit fOi Publishcis [0 Obey Ped copies, whether m envelopes or or i we’

,2 i, 17 Second—Class Postal Re ulalions (“mum wraners as it facilitate . - y
i' l Victor R. Portmami, Editor-Publisher I _. frecem sug estions b fcd- ,‘ _l ‘11 , ‘ ‘ ‘7 S Identl- c dm

,7 i‘ 3,. , n VIEW o . 1 gg I Y hcation of the mattei as of the second . jecl
" . cral administration ea ers tiat news- ~13 ; . 1 . . . I

j " ,jli , ‘ Printed On The Kernel Press, Lexmgton . ‘ . 11 1 _1 1 . L ”5 ‘hd .lebom d5 t0 the advantage 0f gre.

" i l ___—__._ papers Sh‘h‘ld hOt be a 0W“ “9 0W the publisher and the subscriber, as ,. me]
. : ll, . ~ . ~ ' e- . . i i ,- A -

. f Press Association Officers postal 1:1“; nowdavail-able toltliem bl well'as the Postal SeiVicc. While. not I oth

'2 l : ‘1 . J. LaMarr'Bradley, £365.,PEnterlgiseidPiovigieflnce (tau-5t 0. _t 1611 5} hhfihon t0 “16 ECCOHC required on ordinary wrappers, it 13 [ iml

- i -. Th RU derw o , . .res., era , exm on s; - r ., {13 n S- - H , . - .

« l ‘ J. 32’3353 Aleidck, S%C.-Tres., Messenger, Danville d lbs priVlngesl, 151‘s important 1 eY‘fh belle} Cd that lildlly publlShQIS COUId | V

3‘ z ' l Executive Committee PdPellsl)e 1113115 StrllCtt-Y "1 agcort thine readily place the matter on the wrap- the

. , rl .. i i ‘ c x in ... ' ., .

2 l l Gracean M. Pedley, Herald, Eddyville, Chairman; » P05“l 1W9 “ht 16%” 1.1.0“. 0 e 1 peis and Will be glad to do so upon re- pa].

’ :1 l - Harry Lee Waterfield, Gazette, Clinton: Tyler ago the postal authorities issued a leaf— quest. "u

‘ , ‘ Muniord, Advocate, Morganfield; Vance Armen- L - - - f 1 - U . 16‘
l . i trout, Courier-Journal, Louisville: Joe Richard- let of regulations in which the ol owmg 4_ Addresses should be written 01. l lish

, ‘ ‘ son, Times, Glasgow; Dolph _Creal, Herald-News, Y It . d' . _ . _ . .
, , i Hodgenville; tw. IgeI‘gonleChaligSOtIl,ckAd¥0r%a-Stgy were 1 6111126 - printed With black ink, or ink of some mtg
‘ ‘ ' ' . nn, enu , u ‘ , . . _ .
l 3 l IDigiiiiigfoii ;V'lii.01'i_‘. Wiisgilia 123;; pabliln, ijnthian? Addresses are 110E located 111 a 11111' other strongly contrasting color, and if C2111
, ‘. d,H , ‘s';ames. — " , . . .
, ‘; £833;Alhg‘evggndentfrishlanadri EuZSeII Dyche, [01m POSItIOh and frequently are placed placed on address labels, wrappers, or y the
l Eggitefielfiggfiarg‘ondm‘ RObert 1" Elktn' Lan' wholly or partly over the printed P01“ envolopes, these should be of plain white ( Get

- l " ’ . . . tiOD Of publications. Thls makes It or manila paper or paper of a very light , s 0

. ; , , Legislative Committee l‘ffi it t fi (1 d (1 ti addre S . ,, .p

' i i i Thomas R. Underwood, Herald, J'éiexingtmti, C’i‘talir- (I ‘l/CXuld O lnb in rea f 16 {IS ‘ d tint. Old newspapers should not be I ' cow
, i l ; C. ‘1 Williams, Journal, omerse ; yer ‘ C regs a e 5 are 0 ten mu 1 ate ‘ , . M A, . - .

u i‘ , ‘ ,1. fihhiordfiildvocate, Morganfleld; George A. Joplin, , , ~_ ( 956d “‘5 W1 ‘le05- VbufHCient Space muSt . 16d

‘ i3 * 31:, Commonwgalth, ISOEersetflcl Vance Armen- when cut from the mailing stiips. m all cases be left for the postal en- ists.

’ l ' 1? ”out counergmountlfl: :fvmiiee “U39 t00 dark-colored Paper for the dorsements as it may be necessary to i V

, 1‘ . ;‘ Vol‘ 151]] 111 ,~ . .

‘ l .g . . . mappers 01 labels. place on the copies. be

, | ,- ,‘t Shelton M. Saufley, Register, Richmond, Chairman, ”A 1 1 ~, I" ited fro 1 t )e “r . ' _ '

, l l ,l $11“ 3190331”, NEW:_d§giriilaléjygiiii;€igensvimi’ A (cresses 310 P h h Yl J. All publications which cannot be tori

- “ t s . ison, 0 , ; . ~ , - - . ' . . , . .

‘ l I ‘ ; i Dagvrggn. Oldham Era, La Grange; A. S. Wathen, ‘tthh 15 too small or hOt kept clean. handled With factlity, due to small Size, has

i t ' iii Kentucky Standard’ Bardsmwn' “Addresses are frequently blurred 0“ should be enclosed in envelopes. > mai
l l Newspaper EXhthkCOEmmeeL . tn faint, due respectively, to the use Of “6. ‘Vhen a large number of copies ' edt
‘ i ' . , r ss, eXin o , i - . . .

. ' g . 3;]??ng;]§A9Fg1ialglanggac‘r¥u Slfn, Winchesgter; “)0 much 01” hOt enough lhk- . of a publication are addressed to the for
l, ‘ l Denny 13' Spragens’Marmn Falcon’ Lebanon “Address 13113615 fall Ott the COPIeS same post office, it will be helpful to V‘
if I ll ‘ because enoughpaSte 15 hOt used Oh” the Postal Service and of advantage to and
1A ' ‘ 4i l . 15 Of a poor quality, sometimes the COPICS the publisher if he will separate the f" a b.
l ' il MEMBER fig??? §t1Ck together because too much paste copies for therural routes of the office i and

I i l 313.52? is used, resulting 1n the addresses be— of address and for the various stations i con
i s l ‘ E coming mutilated when separating the of Offices in large cities. i job]
i . ‘ H . . . .
i » i K. TUCKY PR 5 LOPICS.‘ “7. It is dCSired that publications be , can
i, 1 ; l! ASSOCIATION Rif‘les ’0 Fallon; . folded to a 5126 not larger than 9 by l the]
i i ;ll oncANIZED JANUARY, 1869 1' Ah PUbllcat10h§_5h0ttlh be Pt“? 12 inches when practicable. It is real- i the
'5 i i l“ erly prepared for mailing, d15trlbutmh’ ized that this cannot always be done, ti, W61
‘ I ' l I; Fire Prevention Week and delivery, as prescribed by sections owing to the bulk of publications haVing l and
l 1 i if; October 9-15 has been designated as 5.50 and 714’ Postal Laws ahfl Regula- a considerable number of pages, but f! 50111
| i ; l? Fire Prevention Week. This gives the tIOhS: and addressed 1“ a legible hand whenever possible the copies should be g {for
l‘ t , l :1 wide-awake publisher a chance to capi- or 13121111 tXPe hOt smaller than lohg Pn' folded to the desired size. 1 k mat
l 1' ll‘ talize on extra advertising in a special mer; that 15 14 P01ht- The Prlhtlhg 0f “8. It is highly desirable that publl- f €66(
; E ‘ , l page or half-page layout with insurance the addresses by any process Whlch pro; , cations mailed in single wrappers be t afte
l, k ill firms represented, which, as a usual cus- duces blurred or otherWise _1hd15t1th not rolled, since copies so prepared cause ll glvt
; ‘21 tom, are not regular advertisers. We impreSSions does h0t meet thts reqwre- great inconvenience to distributors in i U
t It 15‘ might add that special weeks, days, or ment and should be discouraged. Type locating the addresses when separating 5 ”1h
' , Ell local “streamer” events such as fires, tor- “SBd 1h Phhtlhg addresses ShOUId be the co ies and to carriers when routing . sucl
i 0 , l 1‘; nadoes, hail, etc., w111 furnish opportuni- C eaned- iegu ar Y “1 01' er to make a and delivering mail. Indivtdually wrap' . 0 t
z, E l t 31 ties for like special pages. . legible ImPtlht- ped copies should be so prepared thiit i Shef
' v lll ———————- 2. Indwldually addressed, unwrap- they win be flat and thus facilitate thell‘ l sure
i a :ii Revising the Laws ped, folded newspaper and periodicals handling.” If, at z
l a ; l g: In another column is found a brief mailed in bundles to a post office should ‘ - —_____.__ l .the
t g 35 description of action of Indiana’s gov- have the addresses at the top of the ex— That if a lot of publishers would spend edit
i 11' .il ernor who is striving for revision and posed portion of the copies and to the as much time improving their papers 1‘ to (
h l l better understanding of the state’s print- left of the last fold;_ that is, in the upper as they did cussing the poor advertisers ; enw
3 ill ing laws. The Press recommends such left corner of the publication when gras- and crying on their OWn shoulders, they i. 1n's
"1" action to the Kentuck Fourth Estate in ed with the ri ht hand alon the folded would have more advertisin and better. , pres
- | 0 E3; the near future. If such a course could edge. ' papers. ._ . ran;
11 ‘e ’ , ,. . ,
l l - i
i ‘l ' ' . ' . 55:?“- i ,
—«l, . . n ' ' ' , , . ’ . "1;; Vi leaf-“ain‘t
,r k ‘ 7: I _ / _ \ > I, ‘ . ‘ . ‘ _ . > s , I Ya“ )_,‘) ”Sit-“Iii

 " » 5 . , ":55‘511‘551
. 71:11 1 ‘ i 5‘55} 5].; ‘
- . ' ‘ r225 555 l >
r, 1938 5 1 September, 1938 THE KENTUCKY PRESS Page Five 5; 55 515555 553 5 - '
55 .25. :5». :2
‘i ‘ l-' .’1 ‘ 5 g
enclosed (l: .471 Editorial About Editorials the current business “recession.” Many or sorrow into its homes. We have quite 5 5.5 155 5 555 I
bear in 5x Admitting that in the newspaper weekly newspapers take this course reg- a nose for legitimate news, and while 5 555 5 “555
t and of- t business*as well as in all other enter- ularly. But from a newspaperman’s flattering ourself that our social and "“5 55 5555 5 :32
te upper 5 prises—it is imposs1ble to satisfy every~ standpoint, we believe such publica- personal columns are a strong feature 515 555 -5 1
5 second- 5 50116, we’re devoting this space to an edi- tions lack the personal editorial touch in our paper, we nevertheless have no 5: 5555 5 5 T
able that 5 torial upon the subject of editorials. we hope is contained in most issues of nose for nasty news. ‘ {“55 55551.7.“ “3;.
he wrap- Over a period of more years than The Sentinel. A weekly newspaper should never 1‘6-5555 55555 555. --
65 or or- 5 we’ll concede, we’ve been asked why we \‘Ve’ll relegate the arduous task of sort to the sensational or the sensual, ‘55 555“ j‘
is identi- 5: don’t publish editorials on such sub— tearing apart the world and putting it whatever the provocation. Neither “55 55555,‘ 5 I
e second 5 jects as international crises, wars, con- together again properly to our big jour- should a daily. - 5- “555553 '5'.
ntage of 5 gressional developments, trade agree— 5 nalistic brothers in the cities—the dailies Every community has news that is not» 1 _ 555555515 .
‘iber, as . ments, peace treaties, and a host of whose business it is to turn out editorials fit to Print: and which, therefore, should 5 5-‘4‘55‘ 555‘ 5 i; .5 ' _-
hile not ' other topics of world-wide or national that have a bearing on subjects of not be printed. But be it said to the 5555-1555i5 _
rs, it is 5 import. _ world-wide importance. As for us, we everlasting credit of the weekly press of 5 5555 5555555 5.5 .
~s could 5 Well, our reason now is the same as prefer to stay at home and throw fire- my zthuaintance, as a rule, it is never . 5 5335‘ 55555.55 5‘
1e wrap. the day we entered the weekly news— crackers while the “big shot” sheets are printed. 5 5 ‘55 I555
upon re- 5 paper field. It is our belief that the laying down a heavy artillery barrage. When disgrace creeps into the home. 5 555 55 5555‘
readers of a country newspaper pub- If we’re wrong, we want to know newspaper decency should triumph 55‘: 5535 55 5“5 .
itten or 5 lished once every seven (lays are more about it. because opening that envelop over newspaper enterprise and suppress 5 55:5 5555! ‘
of some 5 interested in a lively dogfight in Mont- every Monday morning would make the information. 5 5:55" 55 555‘ "55
3 and if calm Street than they are in the fact that our job of work easier and at the same 1 have been taken to task for my pOSi- 15'5“ 55 555 5!:
rpers, 0r 5' the Hon. Bla—Bla is raising hades at time solve a problem that is vexing all tion in regard to [hege matters by one 5 555 5 ."5 555‘
in white 5* Geneva or that Congressman Glump is newspapers, weekly and daily, large and or two prominent citizens, who have 5 55 5555555“
31W light .5 sponsoring“ a bill demanding that all small—editorial policy. told me “the people want this very in- .5 55 55
not be 5 . cows in his home state be equipped with —Ticonderoga (N. Y.) Sentinel. formation, and you should give it to 5:5 ‘55. 55 _
Ice must red tail lights to protect reckless motor~ —— them.” To such I have said: “But sup- 5; 5 5 55 5 ~
5stal en- 5 ists. Selling Newspapers Through Editorials pose the information concerns ’your 55. 55 555555: .
ssary ‘0 i We believe a country “’66le should C‘)’ld6’”€(5 from. The California loved ones, what then?” To this in(luiry i5“ 55 “55 “:
be the medium for local news and edi- Publisher I have obtained only silence. 5. 5 55 35555 .‘ .5
nnot be totials pertaining to lOCal subjects. That In 111)! Opinion and experience the Such publication serves no useful 5 5555. 55 5.5 .
[all size, i has been the POHCY Of The 867111-716“ for only W31)“ to sell anything i5 [0 be thor— purpose, and it adds greatly to the grie- 55:5. 5 5.55.
5' many years, and we believe it has work- oug‘hly SOld 011 the thing one has to sell. vous burden already borne by the fam~ 5 5.5 555 5 5:55 5““
f copies ' ed out as a successful and agreeable one Otherwise one has a hard job selling. fly. 5 5: 55 555 5 .
to the for the great majority of readers. The greatest possible influence that I believe most of you will agree with 55 {5 5‘5“ 55 53'.
1pr11 to We have “canned” editorials—reams can be exerted on a community is that me