xt71vh5cfq5b https://exploreuk.uky.edu/dips/xt71vh5cfq5b/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1948 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, February 1948 Vol.19 No.4 text The Kentucky Press, February 1948 Vol.19 No.4 1948 2019 true xt71vh5cfq5b section xt71vh5cfq5b '1 1 ' 1' 11'1"
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l 3; {‘23 333, 2: The Kentucky Press —— February, 1948 3: ,‘2g'l‘fi,g:,';2_,»,
2. WHEN" semeesee @EWWQE- r- ,
3 I? 3 .2 The Kentuck Press Association l ' 1 e.
2‘ ’1 “ Some 0
2;, 2- a‘ ‘ {3 IS an organization representing l60 weekly and semi— the placmg of advertismg in their papers more easy E 2:21?
ESE 3 S‘i- _‘- weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central ; pm have
la: . 3-‘ii‘ '3253 . .. . . . . . . .
2 2 E‘ 2i}. ma or dailies, whose publishers deSIre to prowde for Office in McVe Hall UniverSIt of Kentuck Lexi - on Main
.T. {322 l“:"'i}: J y I Y Y, ng
L35}; 3 “ESE advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of ”Y out 0
: . {if {{ , 1. Sell M
2 33 E: o o ‘ a. Inve
l‘ 3 3 3.2 0119 0rder - 0ne Bllllng - 0119 Check 3 For
i {{2' E have aca
3' 3 3 3‘ 2 . . . . . . . . . I tions and
E {{.3 { .3 Without additional cost to agency or advertiser. This insertion orders Will be issued the same day from the E that servi3
{3 ‘2 32‘ E5: office through a complete file of its newspapers attends association office. No charge is made to the advertiser 3 to collect
E E 2 to proof of publication through tear sheets and cares or agency for this service. E tear it 3P
3.3; E; .‘ Elli: {EE 3; for the many details of placmg advertismg. Given a E Embelp
3" E35 323E; . . _ This office will service advertising accounts cover- ‘ mg COP?"
ii: i. iiiix. 33;; ‘ list of newspapers to be covered With mats or plates {{ f h { Th f _3 vice
2.." 2 iz.‘ . . ‘ ' ‘ ' , . ' ' L
l ‘E‘f; Egg ;‘ necessary, the office Will place the orders, check the mg 0 or any part 0 E IS entire [St e COSE 0 cover l b. Studj
E 3, publication, provide tear sheets, and render one bill for ing the community newspaper field, excluswe of the { areéolo bi
E EL. j1 2 the entire account. This eliminates a considerable ex- small 00d major dailies, is approximately $64.00 0 E 330 p1:
E 32333513"; {£23.33 . . . . 9
l3! l E, ‘3 3‘ pense to the agency or advertiser. column inch for a Circulation of 385,000 readers, almost { to show y.
i‘.‘ l liE; 1i - ‘ ' ' I
2-,: 3 { { You can place space in any number of Kentucky all on a cash-in-advance bOSIS. Seventeen weeklies are E "It: 1am
33'. EE {E333 weeklies, semi-weeklies, or dailies with a single order, members of the Audit Bureau of Circulation; twelve {3 merchants
El lEE‘. ii’ Send us only a blanket insertion order, together with dailies are members. More than 40 applications for 3 they migh
séi 2 ‘2 all $4.313: . . . .
3E3? E l‘iE 13“,}: mats, sterotypes, or copy suffICient to cover. |ndiVidual membership are now on file. E k d. VEEE‘HC
15', 2 ." eeps 151
E E l l EEEE l; *2, : '3 his custom
3" '23i3,‘3 JE-fzil m .‘
{ {E l 1iE LEN, 2 plays and
2: {ll 11E,“ 1,3,] 3 E tips for ad
l33l3 $322323. 3333 2
’: . {EE _ Elli {{ E . . . . . . . E need for a
E39 { 3‘ E EQE‘ E trenched n
»- l 33.3 Natlonal Advertlsulg Affillatlng Servwe 6 Wm,
1" 3.233 ‘ *‘ifiil‘i: '
‘llEEEi EEEEE EjiE‘El . { ness {classifl
,3 . Elli l EEE3,E:E{ This Association is a state affiliate with the Nation- farms—no national publications, no national rOdIO E iion. Thei
~-_ 1".l .‘E‘Wil' ‘12" . . . ' ' ' I
7.23 E 33%: EEEEEEEE al Editorial Association, and is an affiliating and co- hook—ups can reach him as Economically, as Thoroughly, { ideas along
E E 3 E operating member of and with Newspaper Advertising as Easily, as HIS HOMETOWN NEWSPAPER with maXI- { are always
3 ll "2 EEE lilE Service, Inc, Chicago. National orders, placed thru NAS, mum readership—because ”Mr. 52" knows the local ‘ gestlons an
E E Ei E are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other E {Your mefcl
2_-Ei E under the one order, one billing, one check plan. subscribers—knows his Senator and Representative—- 2 mere“ 111
E3; 353 E EEEE Wh'l . h' h . th t' knows that his HometOWn newspaper is a Warm, Livmgi E 2. Constant
' 3' l ‘ ljl’ illl‘Si le our SEC“? average '5 |g er, m e na ion . lnfluential part of his life—and directly influences if. E a. Use a
Eli. -{ $3 52% of the nation 5 population, 70,200,000 persons, l tising pros
3’... l E .El 25E: 5:1 live in towns of less than 10,000 population—only seven "Mr. 52" Hometown newspaper offers MORE local E [)0th to see
' ll - ESEE: ‘1 larger cities in Kentucky. This "Mr. 52" had $44,0002' coverage than all other media combined—he can be advertiser“
‘ :31 :{i!‘i -3‘2 *4 - -
7 { NE 2 5 :{EE Elli 000,000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through News E ads at first
_ {E E l3{’E|{ ing power. paper Advertising Service, lnc., 188 West Randolph: E b. Setan
3 3‘ "l32i1.iE§ii . _ Chica o and throu h the Kentuck Press Association. weekl or n
EEE ElEl Edi‘ "Mr. 52” represents 6,000,000 farm families— 9 ' g y m beayt you]
1,2331 E EEllEE 2,000,000 electrified farms—60% of all automobiles, Remember "Mr. 52" and make him a customer bY petitor, Ne
Ell ,‘E‘{ trucks and tractors—50% of all furniture—46% of selling him today through his own HOMETOWN NEWS' fascinating
‘ f E EVE EEEE clothing—and the Nation’s highest percentage of Home PAPER. ‘ 0 Keep
E 3% 3 ownership—IN FACT, the greatest potential market for __ 3 IS so easy u
l l Elli Elll'i far-seein manufacturers. l mer‘hams f
{; ‘{E E 3i 9 For information, call or Write Victor R. PortmOn“: .2 ple chart w
,‘j3i 'E;E2 i ‘E 1E; ”Mr. 52" in the past has been difficult to reach, Secretary-Manager, McVey Hall, University of Ken- or your ad:
2,; El E EE¢ ‘EEE living in 15,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. " 0r 511mg cor.
A: 1 i vii {iii 2‘ d. 8611 ad
f... E; 1.32' {5,333 2.{..
=:; _3 2 {{E32 ‘3Ei‘l, _ rife" . . . . .. . . . , . . ., war 2»
3Elllllllll lll‘» ‘8 “fish‘twfitei‘i‘”xéfiw§§¥§flmfief’fii§z . 2
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, . . February, 1948 Th , :‘III I I
I. , e Kentucky Press i3 O I E; I II I
' - age ne - III I III
, I I I: I I I
I ,III |
I ' I I II I I ‘ I I
I Tested Methods In Adv t ' ' I I I I
' er . ' . , * '
I tsmg Productwn ' I ~’ I
I Some of these ideas are old; some are new. no longer to sell ~ «' . _‘ I II I
easy I Combined, they offer a handy review of “I 'md to . a series than it does One - In”. I I I I I I i
r I < ‘ nststen ( - D" I I i I I
I wSIEd methOdS whereby successful newSPa- results I QdVCrtmng brings greater 4! Increasing re id ‘ I I II I I ‘I I I
a - . ' z ‘. . I . - ’ I- “ I I I 'I
‘mmI I pers have developed more local advertising e Spre l . lance of being 1 st! e1 IImeleht Imd ""Pm“ ' I II I II I' II
, . . - at omn ‘- . 7 ( ‘i)scri)er. I "I I ‘ I
Ixmg- I on Main Street. Check this check-list and on f ‘1 I usm. Advertlsmg 18 based 1). Value of l - . II‘II i ’ III
Irv out one of these tested business- (Pt I . halt-1 and the bird who kills that by his . . . _ m vemsnig’ and how the iiews- :‘IIII I I I II I
I . ._ he tcrs. pessnnistic outlook on life has no I . . liapei stimulates trade. _ . I III I I III II
I . - - . . )usmess C. Co ' I . - “III I II
1. Sell Merchandise Ideas in the advertiSing game. The fate of Our n iiiinunit) serVice—liow the news- III I I I I
a. Invest in Good Advertising Mat Ser- American way 0f life depends up0n ood IIPCI Contributes to improvements of com I-‘II I ' I I II
I vice. For a few dollars a month. you can salesmanship of our national manufactugre 5 Imulmty life. III II I I‘ III II
I I . . _ r, (. l _. . jIfl I I‘ I
have access to attractive layouts. illustra. our lOcal dealers and our publishers . ,- (Omme‘chd plinting and office supply III II I I II II
n th tions and timely promotions. But don't buy I; 1m )1( l \ serxice II II I I I II
' I . . :. ‘ > - , . I . . ' _ IIIIII I . I
e :I that serVice Just to park it awav on a shelf I “a IIeChamC‘ll Aids . CI Prestige and Jumfimfion f0!” Comiiiu- IIIIII I I I II
Irtiser I to collect dust. Put the service to work— I Be prepared to help prepare COPV- If ”I pride and staff loyalty, I'III I II I I
- you r ; I I . .‘ , ' I ' ‘I IS I
I tear it apart and show merchants how vou ,1 f“grit id \olume you must be Wllllng' to ___ IIIIII I ' I i
., . . (m t 5 - . ‘ I I "
t tan help prepare attractive and result-pull- 'lVer'i . P61 cent of the COPY because (11‘: Bv Fra k H I II II I I
:over« mg copy. One extra ad will PR)’ for the scr- I I ($6 merchant cant or won't. A1 n att III II 3 II I
'over- I Vice. 1 ). iI'lore care in set-up. Many advertisers ‘Cilflelmmg Manager, The III I III I I
‘ I ' ; _ , , lav . . .I , I, 7 I I:
f h. Study Lxchanges. A lot of publishers Ll e] ’16:“ 10St because of sloppy work in l' ”he” Index, Montana III I II II I
I - '1e I » v . - . . _ . I I
The I are too busy to open their exchanges, hm a I )acl shop. Care in composmon, backed . '[5 not the regular duties of an adver. III- I II III I
-I . . - . iv (root -- I . USU _ ' - . 5 I I I’
00 0 300d 11‘6 exthange list is worth more than [I O irolleis and timpans and clean ink . ll 1g "landgm s Jab that gets him down l)th IIII II III II I
I . $100 per month for suggestions, (‘opv and ounts Will pay dividends. l the extras” that get dim“,n in every day . III I“ IIIIII I
i 1 ' ) - - . r ' 1' 'I I ‘ I I‘
mOSI I to show you the 0Pp0rtunities you are pass (I. lroofs to advertising. GIVC Pl‘Otectioii IOI 1m" to d0. , I I III I III III I
' ‘ “‘ to I v ‘ ~- ’ i. . :-~ . I‘ "I ‘ ‘i I
S are I ing up. 1 11:\€Ftls€15 and the newspaper: makes l _Its the extra little COlli‘tCSlt‘5" that make II;I I II III I
- i n( ' I ' iin . . . . ‘ II . I
welve c. Check old files. They show what vour l Celeps friends, 1 grelhedded. nervous, irritable and be- iII I II I III I
I . ‘ (. 1 ( ' mine i ‘ ~ ~ I . , i . II I I ,I‘
f merchants have done in the past and what custom 9612111 alterations. Remember the For I 800d P1054)“t f0! Stomach trouble. IIII I IIII I
I - . . ‘ . ‘ ' . . I I I’, ‘ ‘
s or I the) might do in the present or future. In ler Ias the right to have his ad set. a I example, he opens Ins mail and finds III I I‘II‘Ii I
I (1. Watch store stocks. An alert ad man I as re (esnes—he ls paying for it Il Ie‘ll‘CSt from a prospective advertiser III II I III I I
i ' , I ‘ e. ‘v v - ,- tiro, ' . . ‘ III: ITIzI I‘ ‘
I keeps his eyes and ears Open when he visits Che extra seivice. It will be doubly ltgh an agency for a list of all the gro- IIIII ‘ iIIIIII III I
‘ I, I . anre I ;' .- , . 661‘s in I I I I II ‘
his customers store. A check of wnidow dis- lllk cfiatedIiltc-‘r the long siege of WIIFUIHC '11 1 ”t0“ 11:, Of course he always obliges. I? II II I II I I
lilays and stock of merchandise provides ac 0 service In all lines. I I(l 56 (am. It ‘3"613 SECS his efforts rewarded II I I III II I
[l S for _ ' I , . . I . Witl 3 schedule. I I II “I u I} .‘
p ad copy Just the ammunition you 4. I‘ollowaip Equallv Important Tl . I I ' I I’IIII
need for a frontal assault . l . ‘ ' 1f3“- IOO. there is that all t f ‘ - ‘ ‘ II iII II '
I on a (eeply en- a. Give extra co )iesIof l * l ' ‘ ' ' I 00 ammar I I I I II II I
I39 I trenched non-advertiser ' [l I I III III for 1’05“”3' I‘equesh ‘f YOU WI" get a. local druggist to I I I II II II II
‘ in ie stor _ ~ ( - . - " Hi ‘I‘ II II
6. Watch trade publications. EVCI‘)’ husi- l'lrre I’ll I The greatei .the lesults' the bu.‘ a dozen cases of Snuffy's foot powder II l:IIIII ii
_ iiess classification has its OWn tr'ide )lllflicq < 15 r m it your advertismg Image. you will receive a schedule of 14-line 1d; IIIIII II‘ III II 5:
radio I tion. Thev are full of latest meithI 1' CI 1). Encourage Window and counter dis- [01‘ 13 weeks." I I IIIII I III II I‘ III
I‘ . I t . ‘t ancisni I I- ‘ _ .~ . . ‘ _ II I I‘m ‘
Ighlyi I ideas along with those Speeialired liii - , {I I) “I to “6. up “”11 ads. Fumlsh a (“SPIN At fir“ “'6 Would call on the dru ~' ”III II III} I
TIOXI- are always good for advertiqir es dm (aid or stickers. “As Advertised in Youi~ and extol the merits of Snuffv’s Foot fg’gm III II II II II I
I . - 11‘ (for su - Y I , I I . - _ ' ‘* .I ()W- Iii III‘I 1‘
local I gestions and layouts Borrow Emit} yr g henspapei. Help make it easy for the ad- (lei (the outfit that was too stingy to l' IIIII I III III ',
. ' *3 Ton] vertisin ‘ to r .. ' ' I I “re III I I I III II
other _ I'OUi merchants—it never hurts to show an c S! g I . Imdu“. . 7‘ Salesman). We soon found out that the IIIII II I I I ’I
ive—— interest in their business - 10“ (m Ill-(6168!: in results; That is drllg‘gist couldn't get rid of Snuff ’5 F IIIII I II
. . what you are selling and when vou ' . POWd i‘ , - y “at II I II III II I' ‘
ivmg, 7 2_ Constant Sol‘ . . I . . . get that e unless he gave it away. Then we “III i I II I
s it U ic1tation )0111 Image will take care of itself. Started throwing these lCttm's in the IIIII I I III I
- I‘ a. . I .I . u , . ,, . » ‘ - ‘ W2: ‘ I I I I '
1 ti‘ se a Prospect list. See that no adver- d. Encouiage Reader Reaction. linmlll1 basket. “[6 IIIII I II I I II
511 - . ~ I . I ,.I I‘
local ‘ ‘18 Prospect is overlooked. Make it a age your leddu” to tell the merchants, ”I Then we get 1‘ re(1‘1“t from "t IIIIII I II I'I
Olntt I .- I Is; I I - ' I I, . ‘ ‘ <11 3 CIC' I, *' II i
In be I Ed“; t.0 see a certain PCI‘Ceiitage of the non- sm your ad in the hometown paper. That “doting to know the names and add:y I I IIIII II IIII I jI
Il'ri . ,I . .‘ '~ -‘ I . . . . . ‘ *‘ 68565 I I ‘: I‘I
Jews- I Ids I?” every week. btart them With small sounds simple In” f6“ Shoppe” ever give Of the officers Of all the “’Olllell's clul ' IIIIII I III) I II
I a . . - I, .. . . . . )s I I I I
lolph, I b s rst and get results for them. ”Cd” to the Il€\\spape1s as their source of the citv. We manage to P'IWn th' m IIIIII I I II
, , . . ' . I - -, ' < is on II I ‘.
an I \veekl6t an advemsmg 3"?” 01' quota. Daily, IIIfIIIm‘mI’IL Ami AlmVe all. know what the off on the societv editor e IIIIIE I ‘ I I ‘
I tob ) or monthly it gives you an incentive advertiser has advertised. Nothing is more In the same mail is 1 request for III I‘ II ‘I I I
eaI ~ .-. .. . , - " ~ a. - :U i‘ 1
er by I Pem tyour own record or thatof your ('0111- exasperating to the meithant than to dis- ‘9.“ SHIlpr call on Every arocer h t sur II‘IIII I III; .
0r. . I - - - I ' v . . , ._ - , _ I ‘ . I own, I15",- I ‘I I- ' I
EWS' I l .- . NEWspaPer Work can be the most (oxei Wu (Ildnt even 16‘“! 1‘” ad. ” (”km and have him answe h' ' III‘ I III ‘
I asunating game in the world 5 Use mm o d' - ll’lil‘l‘C on insert I T I t 13 question- IIii I I I
' . - . I’ ‘ wn me icme ‘ - T Sprays. he ‘ - .I. II ‘
0 Keep a ' . . questionnaire I,‘ I I:
. 51m 16 advertis' ~ ~ . ~ I. . l Illl‘rht add -. ~ . ’ , I 11 ' : ii I
I IS SO easy to get 131m a 1 t Inigblchdm It Printers Ink Makes ThOusands Think!" no schedule I' hf thl1CC {Mges long. Of Course, III II III II I
’ I < ‘11' ant aine your - . . I . - ' ' ’ IS orticoinin ~ II‘I I 'I I
merchants f . ll atheitisiiig “'1” Wet results for your i g' ‘II III I‘"
1am . or your lack of busiii . ,- _ , . . o ~ . lllLI- Now comes 2 i - _ . . .II I III ‘
K ’ ple chart will tell a storv t1 6“. -I 51111 Chants. It will get results for vour newspa- tion order Ye M. hone?” tO'EOOdness inser— IIII'I I III; I
9” or I'Our ad Staff Out 6f 1/ 1 mt may I)?” you per— and if you have no faith in vour own a week foi Mm 3111; an Inch ad to run twice I IIIIII I II II I I
‘ i (an EH) 3 A g - I I , . . . t ‘ ‘ . we .- . I g ‘
or smug (OmPIaCencv 3 ”5 tiling} (Win advertising space, how can you expect is two Pulflitit e 5 All the agency wants III'II I II III I .
' -.- . . I . ‘ ' ’ star 5 g . I1 I ‘I
.- (l. Sell ads i I . . V others to use It.“ Every issue of your news- [ . ~ I- I 168' I letter announcmg ' III II t III. I I’
.- n series 01 packages. It takes v - ' I “C “unpdlgn m every retail ' IIIII' I I» I I I
I I paper should contain one or more ads show- trade area i , . ’ store "1 the IIIII I II II " ‘
. I ( (I) eilse send us :1 COPY of the IIIIII I II I II II I I.
. liIi‘H‘I I I I I i '
. III?" I I III!
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‘ , ' l . ».-"j“":~.f..f~i‘i5 .1 ‘ . ’
- Page Two The Kentucky Press February, 1948 ' ‘ . «‘7‘ ,
. E”. "EH"! Donald McWain, C—J Professional Status “five“ have ‘th been held as unprofess‘V
l Financial Edll'Ol‘, Dies Needs Definition Sional or charged With operating a business l —
, E 7 enterprise because they charge. They are -
. E . . Donald hi. Mcl\ain, 4.9, financml editorol 1.x ei 8111(C'Ll'16. Administiatm ol the “age prolesmonals because at the nature of the
t Ihe (.ourierJournal. died unexpectly 0t. a and Hour DiViSion of the U. S. Depaitmeilit services they perform. .'
. l heait attack at hIS home February 5. Mc‘Vain. ol Laboi decreed several years ago that C( 1- If “journalism" is a calling as Tom Wa] E
i ' ' "‘ ~ (9: 2' r ' t 12". ' . ‘
E a member of the neuspapei s stafl SlI](,€ 1.)..1. toiial ind news (mployecs ol newspapers ut lace admitted. then those engaged in that ..
. 1 slumped to.the “001. m the bathroom “Sh" not IMOICSMOH‘J“ because [1?th ‘1” [not 10 phase of newspaper production which re.
, ‘1 . was I’I‘C’Phrmg tovlem-e 101‘ work: H15 VVllC. quned Ito [zlkadl] exanunatioiil to (Utililiii a quires the practice of that Calling are en~ A ,
E1 . 3 Mrs. Juliet Loel'ller MCV‘Vain. lound him ht-IK‘ WCDSC (:1 IPIMUUHg “€11 1C3 rug, titled to a designation 01- status that befits ,
it 1. v‘ unconsctous and called a physu‘ian. When these workers iiu cause to now 61 Just the nature of the services they perform E i
“ l .‘ ‘ , .‘Y V , v ,1 A VA. . . .. . y .
’ El " the physiCian armed he was dead. He had “1].ch they fit 111:;0 [111.61 nleixsplaper oigani Nor can there be general agreement with t ‘
- - ~,- .- .. . g , . ~ 3) on . .
1' complained of feeling slightl) ill yesterday zation picture or ‘ K “6 (ll‘cuw‘h. the statement that extending Professional .
1‘ ‘ . . . . . . , , v (n . .' '.
, :1 morning, members 0f hls family said. He had the SUbJe“ at thelrecfntlfaniiua conventi )If status to those who deserve it Wlll improve ’
r, l 2 had no preVious heart ailment. 0‘ Slg’h“ Delt; 1C 11 L ":11 y H: Clue“ (in 1 lournalism. Printers are proud that they are l
t-‘ : . - , . . .., .. . ‘ ‘ ; 11 1 area(' ' .
, ll , l McVVain had “'01de f0] newspapers 26 (in-ythlng’ It 1 (ed to t 6 C011 1 S 01 ‘ the [Iadesnjen necesgary 1n newgpaper pro- ‘
EE . 1 years. He became finanCial editor Of The existing. , 1 duction. It would seem that editorial and
g; ‘5 Courier-Journal in 1938 and started his Th3: ““61 “735111112; afiestion “5 to “1.3 news workers would experience a compar- ]
? ft ‘ .- . u i ' a re orter is . . ,
, E5 ' ‘1‘”13' column, Odd Lots.” the ministrator 1e k t 3E“ p f able lift in the knowledge that their efforts I
. l j The veteran newspaperman was a native not “ professlogalbwor eh d' 1:; “1112111“ 0 are more than just ordinarv. _|'
it ., - . . '1 ua )ecame . ’ _ .
j; . : 0f Stark, N - H. After graduation from Brown income rlecelive 1y an. m “1 l t Regulation of these efforts is not consti- .
‘ - - - . - ' v or no . . . ‘
E. Unwersrty, he served in the Navy during {he 'stanc arc d“). (eterrpine “Ilene: I . tutionally possrble which all the more em- 1
. . . . . 0 1mm wor . t is . . . '
v E \rVorld War I. He went to LouisVille in 1922 16 19 engage dm dPT dess d b 1 l phasnes the professmnal status of their ef— l
. . . . . r a a )or , .— .
E . as a reporter for the old Latiisville Herald. the. same 15mg,“ la \ocate y I ll fOI‘tS- The personal (Ode 0f ethics “'hldl ;
. . . . . . ‘ 1'1 no erson Siou ( . . -
l. ’ He JOlned The Courier-journal staff in 1924 “man m m mg t ‘ t P , every editorial and news worker accepts
ll qualify as a profesSional, executive or ad- . . . . l
l? and was sent to Frankfort to report news at . _ . . ». carries With it professmnal responubility .
. T _ . ministrative worker unless the monthly 1n- . . -, _ .
the State capital. Several years later he was (1 $500 Th Ad . _ t t that is unexcelled in any profession. Those ;
“ ~ . . . ‘, . . . e minis ra or very . . .
_ , ‘ brought back to Louisvrlle and placed in (oine excee S . . . . .‘ who violate it are not liable to any law or
' . . tediously explained that his ruling was ]ust1- ‘ ‘ _ . ' .
' ‘ . charge of the promotion department. _ ‘ ' any manquade rules or iegulations, other
' - . . . . . fied because newspaper editorial and news . ‘ . . 'h :
- .. , , Besules his Wife, he is surv1ved by a year— l at be (onsidered in the than their own (onsmences of whatis rigt ;
'. . . em ovees ma' 1) ‘ . . ,' .
old son. Donald Andrew Mdvam, and his tP ' f 1’ sicians and h“ 6” But if and what 18 wrong. In the final analysrs, i
‘ r' o' )i . . v
l . mother, Mrs. Mabel McWain, who made ca ego i. I Y , ‘ y . that and the character of the work performed E
3 . _ income is the chief factor to be conSIdered. . . l
i - her home wrth her son . . . . . are the real tests of professionalism— n— E
l ‘- ' it is a dead certainty that many phySiCians . . _
i . . ’ ’ , diana Publisher. ;
———O-—~——— and lawyers would soon have no claims to . l
, ‘ ——o———
’ ' ' _ )rofessmnal status. ‘
_ The other fellows Slhsr hke the 0th?) I . , . . The will contest instituted in the Grant 1
i fellow’s lights, always appear more glaring What IS deridedly surprising and per- C C' 't C i , the relatives of l
t . ,_ than his own. haps disappointing to thousands of news ounty ”GUN Gun!” h' 1 t .11 and E
e ' . . ; i v as W1
E , paper and editorial workers was the expres Gr mt County 6“5’ to live 51.1 f the
. .‘ . . ————————_ _ . . - - ‘ ( 1 mt o
l . ‘ letter the d a b 'ld h sion of Tom Wallace of the LOIIisvdle R' L' \Vestoxei, decease p11 5 .
:1. .. . , y say) an a request to m t ree , ‘ , 1 1 1 ll 1 ’d vas tried ‘
1' v: _ . . . . - . - , , 3 r 1 S' testament (ec arec nu ant v01 i
ll . displays m prominent places m the largest Times. editor, who stated at tie igina T l 10 l‘i Tl . i lin {war I
E . stores, Plus a display in the newspaper of_ Delta Chi convention that: The newspaper "h Chum“ ~- 161‘”) ounc " .
i ' . . ‘ fice window. . is a business enterprise engaged in manu- 0f M15? Harrell. . Ed the
. ‘ t - I The mailman comes again This time we facture and distribution of a physical pro- BY hls W111 Mr. WESUWCY (16"156d't0 rind
1 ‘ ‘ are asked to satisfy a ProspectiVe soap adver- duct which is of a nature that makes it a 0- Harrell. Wh" had hem h” 3551“? m E
. . A i ' , a ' ‘ .1 u
i ' tiser, tofind the grains of hardness in the serVice. The newspaper owner ‘5 a manu- (.(lllOI‘ for Sixteen yeais. lhe Grant (:1 1E .
‘ ‘ H. . , . ' ' a
l city's water supply, along with a complete facturer and a merd‘aht- The term 101”“ New" paper, Plant dud building, 3131 cl
- - ' ' i '. ' - ‘ ' hi. ash on de )osi s in banks. The CVKCHC :
l . Chemical analysis of the water. So we con— nalism 15 applied usually to a calling m g G I t ( 7 fltdeel’ i
tact the water superintendent. and after WhiCh an overwhelming majority 0f persons tended to show that Mr. V\ estover e
‘ several calls find him in his Office get the engaged are employees. It would not be deep gratitude to the people Of GrantCOUIIIEl '
k“. ’ . . . . . ‘ A - , 115
. information and mail it to the agency \Vhat destrable for the practice of iournalisin to who had loyally supported him and 1'
“ ‘ K ' . . ‘ . . , - . - - . IS
l . ‘ next, we ask! And soon find out. The manu- be regulated as medicme and law are regu- paper and that it was his desire to mdke 1
i i i ‘ I facturer of a well known dog food wants lated." He further declared that professional paper more modern, install new lmPTO‘e';
it t , ' - , ' - . . . . e '.
l ‘ to advertise in our paper and would like status would not produce a marked on ments, and have it continued wuhout ‘3!
E ’ to know how many dogs reside in our provement in journalism. terrupt noiONNiRjBRrofp ETAO ET:
1‘ A . . . . _ ' . n
l . . countv . . . how many are licensed, how There are many publishers as well as ICFYUPUO“ 0f POhLY as 110 had Oper‘lte t
’ . - ’ - . . . . . , uii’
E many are vaccmated, and do they like the newspaper workers who Will differ With for forty-one YCHTS - - - - a true Grant C0 (E
S . “ . . . . . ' w - . . an
t, . climate. So we call the veterinarians (and that observation. Essentially, a newspaper paper for Grant COHIItleh l” home _
E ‘ i . we’re supposed to be selling advertising). is a service-giving agency andnot a business abroad, ‘ ll on _
l . E I don’t know why we do it. I guess we’re enterprise. The business aspects of publish- The Press congratulates Ml“ Harte ”E“
. . . ~ . . . 51. ,
- , a bunch ol suckers. Maybe we have a vain ing a newspaper are no greater or less in her Signal Victory and we know that ,5
.‘ . . . . . . . ver .
.l -‘ .‘ hope we may some day get an ad. Anyway. degree than the busmess propenSities asso- Wlll continue to carry out Mr. WeStO‘hfle:
t w i “ we still call ourselves advertising men. I ciated' with medicine or law. Physicians and policies in giving her readers a worthl"
l i wonder! lawyers charge fees for their services but newspaper of highest community sel‘VlCC' 1’ ‘ ‘
l- " i . a .l“:-"' y '. ’
it, ~ ‘ , "g :23)“ -_- ‘ _'
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z 11'11111 '1‘ Page Four The Kentucky Press February, 1948 ’_ ‘ |
. 1| _ . , ,
he I - - . l Appre
7 he Kentucky Press Assoczation recognizes the fundamental importance 1
. 1 . . . . . . . _ Need:
.1 . 6n :1 1:33 of the implied trust imposed on newspapers and dissemination of public
1 ' information. It stands for truth, fairness, accuracy, and decency in the pre— ‘ ‘
. » . . . 1
Off' . l Publ' t' f th K t k sentation of news, as set fort