xt71zc7rqx5g https://exploreuk.uky.edu/dips/xt71zc7rqx5g/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1930 Vol.2 No.8 text The Kentucky Press, September 1930 Vol.2 No.8 1930 2019 true xt71zc7rqx5g section xt71zc7rqx5g ’. FFF ‘
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121E131:EE%”‘*E Page Two . THE KhNTUCKi PRESS September, 1930 _
i ‘.E so very seldom. Go after the business,

. .31. ”E” T H E K E N T U C K Y P R E S S develoD creative advertising, and make '
113,311.. ! E . helpful suggestions, thereby making it E
i” . 9 1 __________________ profitagle for the merchant to use E

. 1.]: 1. iv v , _ . . 1 t k Press Association your a vertising columns and also pat-

EIE. EEE ‘. OEICIal Pubhcw ronze your job printing department. E
.1 .EE 1 VICTOR R. PORTMANN, Editor-in—Chief .
1EE .11 . FRANCES L. HOLLIDAY, Assistant TELL YOUR MERCHANTS THIS E

. . l '1; —————— . .. . .“ .
11:13}?! FE "E . ~ Journalism, University of Kentucky, Lexmgton How long W111 people fall for the l
EE‘E EE 1.. Published by the Departiixittzfl by The Kernel Press graft that poses as advertising? Just
1E ”'EEIEE E .E the otherb day two smooth-talking E

. ill'Elvfi uE‘ j _ . _—.——_——_ s rangers reezed into town, lined u .
E E: E ‘2 11111 1'1: 11111111111111" .1---- fig t“i;‘:§f‘;§:t'?“°zl Wain E
‘ =.E,v-. E ;.1. ’“T—“H‘w FFICERS ' . ~ 01” 1'68 0111‘s
5 E1.” t;E: . 1'3:sz ;?::;A:ilnoe§m? Sun President polite pocket picking. They sold “ads" E
“1E. ; .13. _- HERND - » . ‘ 1 -Pr sidmt on cards which brought them in at E

' nil“; ”it JOE T. LOVETT, Murray Learn-Times, VI“ ‘3 . ' 1 least $62.00 from twenty firms in town. ‘
;W'ESJ. .3le 3. JAMES T. NORRIS, Ashland-Indcpendent, Chm. Exec. committee . and the card cost them just $9.00.

E. E: E]; E-‘E: J. CURTIS ALCOCK. Danvilie Messenger. Secretary-Twas“rel Insofar as the merchant is concerned,

.4: .11 EEE 11.,1_-_._———A--~--w—7#=‘##MW 01‘ the church either for that matter. 43/
ll: IEEE ... ———-———-———-—— the s0-called “ad" was not worth the E

EE1 1E . . EMBER 2m paper it was printed on. This money E

;.1.... 1. 1... .1... M a. l”. _. spent in the home newspaper would

LEE}? EEEE : Member“ 1930 haviddrclme stime good and the money 1

2'2”??? E1 E: 11,. -_._. "" wou ave s ayed here at home to re-

EiEE 'E v- K i TUCKY PRES Nmom. EDITORIAL Assocumou turn to the pockets from whence it

“.141 . v: E E. came eventually, but now two slickers

1 ””‘lg iEE 1 1 ASSOCIATION are laughing up their sleeves and liv- .3—

. E: EEEE'. 1:" EE 3 a,“ ”in ”run”. I"! ————-——— ing high somewhere else. The Herald .
IEEEE EEE E Wm: exposed the graft at least three times
111311111 1' E !: IS LATE BUSINESS IS GOOD in the past fifteen years but there is E
PE“ l... ;r; lv E; THE PRESS always some church and some mer- I
Efi E!” ls‘. E E: E3 1, : ____ . . —‘ chants who will not learn to turn down '
E. *EEEE‘. § 1E .v Owing to the i-ush of busmess in the For nearly a year we have been lis- every stranger that tries to frisk them 1

- viE Ean E. :' Kernel printery ineldental to the open . _ . . . . . .

31.51.11 1;. ‘ . . 't and the football tening to lamentations relative to mm in this manner. I
‘EEEEEZ EE ‘ ing 0f m; Uglvetfmzer Press reaches business among practically all lines “The next time one of these gentry
E- ”TEE: . SZZSOsghzwiiatefate. We apologize for and professions with the exception of calls, let your local newspaper man ,
E'E E” El :3 ' the delay, but hope that the contents théprlntmg‘ craft. On the Whom! the know and he will give you the truth '
E- E 1% E. lva will make up for it. The October issue busmess of Kentucky newspapermen about them. It is his business to be ,
E”: J1EE ”FEE ”E 1“ Will reach you in about two weeks. has been very satisfactory as mOSt in a position to advise his fellow towns-
If EEEW - H i!” members of the State Association have men on their advertising problems and
” EEiEE‘W E1 . a = a e enjoyed a very successful year. It is he will do so gladly. What hurts most E
E EEEEE. E E' E CHARGE mm PRICES true manufacturers and wholesalers in is that the church will ask their news- E
M E .‘E ‘v 1 the- larger centers employing consider- paper to donate hundreds of dollars in . E
7' EiiiiEEig‘ E '15 E. . Some publishers take the view that able labor have applied the pruning free advertising to their various events E
E iEEv :7 EH 1. the candidate for office is not in the shears to bring about lower costs. This annually and then fall in with a bunch
E ”.EEsEEv EH 6 . ! same category with other advertisers, practice, however, has not been follow— of outside grafters’ and let them come .1
E; EM” EE L 1 that he is a sort of one time advertiser ed to any extent in the smaller cities in and reap a harvest right out of the ‘
I: Ella 1‘ E E and as a consequence should be made and towns, with the result the pub- newspaper man’s garden, and then E
i. EECEE‘n" E‘ E to pay all the traffic will bear. The lisher is not complaining of any partic- send away for all their printing. This
E iE'EE” ’ E E 1.. idea that a candidate for public office ular loss in business. On the contrary, condition is not only true here, but in E
EEC: E ‘ should be required to pay twice the- if anything, he has DOtiCEG 311111011113" every town, and merits frank discus- -
E. EE E E . newspaper rate any one eISe pays i=_: ton on the part of his patrons to put sion.——St. Peter (Minn) Herald.” E
E. ' ;.EEfEE'E 1;: E ‘1 “ wrong in every way it may be viewed. on a little more steam in order that t * .1 .4. :k .
1 . .EEEEa-iv. t .E. E . That same candidate may be in posi- they may prevent, if pOSSIble, a. falling ' ‘ . ' E
1' .‘ EEEEE" l, E11. tion, very shortly, to pass upon some off in the output or sales of the year. Every publisher in Kentucky re— .
'. ‘EEE'E 1E”; E. , elgislation vitally affecting the pub— If practicing economies, they have cently received a blank. from 'N- W— E
‘ 3 ”E: El?! : 'E: E lishing business. If he has been treat- practiced them in other directions Ayer & Sons, Philadelphia, aSng‘ for ‘
E g EEEQEW E EE 5 ! ed unfairly by the press he will un- than curtailing their advertising space Iup-to—date data for the 193i Newspa-. v
7' EileEv E E! E doubtedly have resentment in his heart in the home paper. There is no doubt Der Dn‘ectory. This book is on the E
E j .IEEEE : EE that bodes evil to ‘the craft. Aside but mergers, consolidations, stock sale, chk of all. the large advertismg agen- E.
3 ' Ema EEE 1“ ‘ from this point of view it is not fair losses, etc, have disturbed business as 0165. It W111 take you hilt a few min— i
E EEiiEEEg'E EE 3 v 1 nor good business to “soak” any ad- a whole, but it has affected the news- utes to fill out the,blank.. DO‘lt today.
! Elie; 1 E? ‘ 3 vertiser, no matter who he is. In Cal— papermen less than any other class, Do not put It Off and 1’01th 1t entire-
E ‘ “5E"! ,: E: ifornia, according to the official bulle— but the publisher who does not profit 1y, and by all means make a sworn re-
I . .“E F E . tin of the State Press Association, by the lessons of depression is not port so that the cu'culatlon figures w1111 . .
E ”EEK ”L . 3 “neWSpapers charging an exhorbitant keeping close check on his business. appear 1n blackface type and the {ld- .-
E EEvEcE ' E1 V ‘ rate for political advertising were left Immediately trade slacks, the success- vertiser will know that your circulation E
E ‘ EEEEEE. E ._~ 1 off of a number of political schedules ful publisher must be on his tip-toes, is as represented. The advertiser is
i ' EEEEE i: ‘5 2 during the recent primary election for closely scanning his field to see if entitled to know what he is'buying' and
5 ‘EE N; l E just that Very reason; and the money some new sources of business are not you cannot expect to recetive nationai
E iEEEE;E.iEE EEE ' saved was spent on bill boards and the avg/1121;150:1225:acfiimfguggg oiriioihogt Sizzlctlsmg unless the fac S are mad, \
E. E13. 1 1‘. . radio. no D g
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September, 1930 THE KENTUCKY PRESS Page Three , A? A A
1‘ A, . A AAA ‘
‘ A P A SURVEY SHflWS “ST A” “”0“ ”mm" EUMMNNITY NEWSPAPERS A A A A
l I I . _ A A i i A: ‘ A
A y The East Kentucky Press association A AA , A AA AA AA
KENTUCKYS BUSINESSES was organized at Paintsvme on Friday, MAKING Sflflll PHflSHESS a:- l ‘
August 22, with C. R. Kirk of the ‘1 A': A A
Kentucky’s Community Newspapers Paintsv‘ille Herald as president. Better Business Methods Bring Profits 1; A AA AAA
Reach Approximately Total of A solid block of eastern central Ken- to Rural Publishers Throu h- it , '1: AA
' 350 000 Circulation tucky counties comprising Morgan, , . g 1‘} AA‘ AA
’ Magofiin, Johnson, Lawrenc, Floyd, out the nation A,‘ A AAA
The 1930 Director of Countr News- and Pike, launched the new organiza- A ;A A A: ‘:A
paper Rates, published by theyAmeri- tlon. T1 7 1:314“ AA ROSS.MANt b AA AA A AAA
ican Press Association, includes a num- 'Plans for completing the organiza— AA.) AA? y newspapel mus ~ e upon AA A AA AAA
ber of interesting tables of statistical tlon and p utting it on a working basis {13813, .131 busmelsg foundation. ‘t A A :A
figures concerning the country news- are now being worked out, and it is St ulmlgl 1e gas years the Uni ed AA A l , AA
1' papers, listed by the various states. hoped to make the organization func- ' ates as w1nessed drastic Changes AA AA A AA AA
A These tables list each state, county by tlon m such a way as to be Of service An economic conditions. Followmg the '5‘ A AA 3
county, and, while space does not per_ to its members and thru them to the mflatl?“ or land values. came i? period 3,1 ,A A EAV AA
. mit the Press to run each table in its advantage of_ the readers of the papers of serious depresson in agriculture. § ‘; AA
,- entirety, we present the conclusions represented in the organization, Thisdepressmn affected the northwest _ 4‘; A A A AA;
and totals for your information. _0ne of the objects of the association particularly. It affected every com- A: A A A A
Under the table, Retail Outlets of Will be the pooling of the buying pOW- munity in which the country newspa— A E ,!A
Country-Town, Kentucky, including er of the newspaper's represented. per was found. For approximately 10 AA AA A A
. . only the figures gathered from the cor- Another object Will be to formulate years conditions adverse to the best de— , AAA A ' A A
«A: p orate towns and not including the a common policy for the general ad- velopment of rural sections of villages AA ' E 3 AAA
“wayside" stores and the “daily” towns, vancement of the road and schol prob- and cities have existed. AA , A A A
the following figures ETAOIN. .iytfia lems for eastern. Kentucky, . At the present time there is in indus- , A , A A
the following totals are found inter- The next meeting or the editors will try and trade a condition or compara- A, A A, A
esting: be held at Plkfw‘ne on Friday, Septem- tive depression. Trade has lagged, vol- A A A A , A
Population, (estimated) 2,515,214; be“ 19' and editor 9”“ W‘AAthe“ have time of business has been cut down A 3 A
automobile dealers, 523; auto acces- the 90b Of his hfe'_L1°kmg Valley profits to merchants and manufactur- , i A AA
sories, tires, garages, 682; building sup- Courier. ers have dECIiDEG- 1A A : A A A
plies, lumber, 253; tobacco, 1,644; cloth— 8*- . During these times what has hap- ii A A A l A A
ing and furnishings (men), 478; cloth- we cqngratulate the Ed‘tors 0“ ”“5 pened to the country newspaper? A A AA AA
mg and furnishings (women), 454; con- progressive step and know that much It is a fact which cannot be denied ? A A AAA A
fections, soft drinks, 713; department fgoghggiec‘oge {620%th ”gaming?“ that the weekly and small town neWS- A 2A A A A .
or general stores, 440; dru s, 272; l - ’ elr commum "35' ‘ ' ' . , :' A A ‘
trical stores, 198; feed stol‘ges, 339;ef::- and to the state assocration. It is a gigglisngZtghctiggiKEStifimtfiletilfngiggly? A A A A A
niture, 188; gasoline stations, 569; gro- step m the right direction. While industry and even agriculture. A A A A‘ A A AA
. ceries, chains, 116; hardware, 276- h uffered thAe Aefl‘ects of de ression «A ' A .:
plumbing and heating, 173; and radios Press association work will A never “as s t s a er has agneilAin :AA A A A A A
.7 321. According to information secured funCtion as it should until means can 8 g-OAAA-A ry dnew p It ibis A ain 'AA A AA ‘A A
A from the state department, there were be found to eliminate publisher: who stan ing 'an impgr ance. t g 1 A A AA A AA
211,922 autos, priced under $1,000, listed always have their hands out for 8V- SAAAA commufi a? t as done‘ Aravtils A AA AA A A A1
and, over $1,000, 60,729 for the year el‘ything they can get, but never do througho‘” e S a e a.“ YASA: g ‘ A A 2‘ i,
1928. anything to help along. press he has. before him VISlla. an A A, 1 A A A
County Circulation A correspondent sends in a supply of substantial evidence of growth in lnflu- : A A A _ A
Three groups of figures are included free d099, and remarks that he SUD- ence, m business and prosperity. A AA A‘ AA A
in this table. The first was compiled poses he is losing out on paid advertis- A?" What may SAACh an unusuaA con' 3 A A A
A» from the circulation figures of fifteen ing because he refused the free copy. dlthIhbe ascribed?' Several elements I: A A AA A
national magagines of general circula- One sure way to lose out on paid copy enter mm the Sltua'tlon' One Is dOPbt' A A. AA A , , A
tlon, the majority of these covering the is by using the free stuff. Few people less the fact that W country pubAASh— 1 A - A A
year 1928,- and a few, 1929. The mag- are liberal enough to pay for some- mg Animist begin m large'part a per- A AA : A A A
azmes reporting were the American, thing that they can get without cost, sonal busmess, has greatly improved In A 7‘ AA A
Better Homes and Gardens, Collier’s, its methods of obtaining business and 1 ' :3 AA
COSmODOIitan, Delineator, Good House— ———————— executing it. C o liditio ns within . A A A
keping, Ladies Home Journal, Liberty, 85 per cent or more of the circulation the business have become more ‘ _' ' A
A- Literary Digest, McCall’s, National is found within the county of publica— within the business have become more ‘ A AA A
GeOEI‘aphic, Pictorial Review, Red tiOn. Accordingly, the totals will be stable. The prices obtained are near- , . A 'A ‘
A Book, Saturday Evening Post, and for the total circulation in the state as 61' to the COSt of production. The bus— . i A A A
Woman’s Home Companion, a Whole. iness' methods employed by the printer ‘ , A; AA
The second column includes all the The f0AIO‘AVing totals are given for from bookkeeping to salesmanship A A i v
. papers available in the A. B. C, re- our state, 120 counties: have improved and with these im- A i; A A, A
ports and a few of the larger papersy Combined magazine circulation, provements have come greater stabiity A A AA
A both daily and Sunday editions. They 295,265; A. B. C. daily, papers, 353,593; and prosperity. A A A AA
A. reflect in each case the actual number A, B_ 0, Sunday papers, 244,040; week? Another influence which has been .i A
A of copies. circulated. in. the. various 1y. semi-weekly, and tri-Weekly com- very important is the revival of the A ‘
ties for the year 1928, munity papers, 314,324. smaller community as a trade center. A’ A z 1 A A
The figures in the third column are The figures for the community news- There was a time when the small A A A, A A
based upon sworn statements of circu- papers were based on the 1928 report. community dominated the trade of its , A I A A
lation and cover all community papers Allowing for a natural increase in cir- territory. Then for several years it i, . . A, A A A
in Kentucky. The figures represent the culation, the Press believes that the lost liOId. in part. Today, the small- AA ’, 'A A
A. number of copies published in each total circulation of Kentucky‘s com— er community is distinctly upon the A ' A . AA A
county, and do not difierentiate be- munity papers will reach 350,000 copies, up-gl‘ade. Its stores are better than ;A A A A AA
A- tween the actual circulation thereof in if not more, or, approximately, the they have been. Good transportation A A A A
the home county and in adjoining same circulation as the combined daily means a larger field for the aggressive f A A A A
counties. It has been estimated that circulation of the daily group. merchant and the progressive com- A - A A
A - A , ' jAA
, A A
A ,A. 1A ‘ AAA

 LLLL'L‘ :EE
; ".35. LE. 3
:11 LE}: ,‘EE , .
‘l: LEE * Page Four THE KENTUCKY PRESS September, 1930 E
l‘-iiii*:“: M
E ,L' E E ' 9 justified in asking what is going to be- ‘
: LI L LE (Are You 1)01ng Your Share. come of those who do take the subject
EEELEELL {E seriously. It is certain that the indus-
E; I‘LL: -EE 3 “My? ' try cannot profitably absorb all those
El LIE 1 (mm who are likely to qualify for employ—
“33E: .3;" . “A ment. The same might be said about
‘ LE‘ wt: y WNW» «* schools of journalism. The young per- 5
“ ELL LL : ' / ». son who has a liking and a talent for E
2 EL“ LALL . , J \ printing or newspaper work should ,
.LL ‘LL :1 . ' , 7 L /////’ ‘7 ‘~ L have an opportunity to develop that
EELLLEELE L2 LE L‘= , .31 L\ L "V; L >1 talent. There will always be places for »
LEEL E EL g’ 3.: fiJL‘JL‘V ‘ i574“ ,: those who are really worthwhile. But
. E :L‘L E; }L E (EH-"2..“ )/;;> . ‘ , @3- most people have only ordinary ability. E
_' l‘Li E EL <§ybxéqf7léfifiaf>f é ‘ ‘\ They can never hope to be suificienriy .
LL‘ LEE E ; “if; —‘—5“—‘:‘ ., /; \“ outstanding to command special at-
" LL REE . » W: 7 , " .,,,,, ‘5’ '1 - tention. They are likely to be just as
‘ L_j‘:LE:E LEEE 5’7" . E a. LLLEL - r”, happy, and just as successful in some
- :LLLIL LEE: ELL »: \‘\‘ g ’ "TEL I L” {L fi EEE ‘ other calling. It is too bad that some L.
‘LL LLLE , .7,V ' ’L\\_ l, t ‘ : :E ' . @ means cannot be found to prevent E
LEL L,EL 1 ‘1 . LLLLLL L E . :LLLLLr .LLLHIHLLLH . Ll: “1 E._E._‘L gx their wasting their time trying to qual-
‘“" ‘E‘EE "_ W“ ify for something that may never be
_%LL§L; LEEE 1‘ The Hon‘e The Church of much benefit to them.
L ‘ LELE‘L 1L E I _ _______—_____ » 3,.
LEE, l L :E .: The Four [7&(‘1‘0’3‘ In Conununity A center shot is to be found in the E
E; Lift L‘EEL EL: . , . statements of W. C. Allen of the Da- l .
:' 13.33: E E‘. : and IndIVIdual DEV610pm€nt kota Farmer that “Advertismg Must I
LEL " LE w Be Sold on Main Street.” While the E
' 5E ELLE (E EE . E //L‘ green pastures far away as represented L
Elt E g . by national advertising are tempting.
. EIL LLLLL L ELI : L /" '* L the real business which the ricilil'ai news-
NE}, ‘1? LL : /_. ~- 7—“3 cc“ —4"