xt72542j9c3v https://exploreuk.uky.edu/dips/xt72542j9c3v/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1932 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1932 Vol.4 No.7 text The Kentucky Press, August 1932 Vol.4 No.7 1932 2019 true xt72542j9c3v section xt72542j9c3v . I’ .. _ . g LL “Lg ’-‘. .
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L, Published Monthly 0f, By, And For The Kentucky Newspapers .- L LL .3 L :LL
__..____.._-———-—————-———=————_______.__————-————-—— % ‘1 ,1: ‘
Volume Four AUGUST, 1932 L Number Seven 3 LL ; Lj i1 L
r s ondents’ Weekl Dozen L L ..‘:
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UNDER THE TITLE OF “THE Cor- and initials, time and place of birth, possible for you to be. Get your in- LL ’ "it;
. respondents Weekly Dozen,” Mrs. Mar— weight at time of birth and baby‘s formation from those Lmost directly LL rL L
L garet E. Allen of the Topenish (Wash) name, if known. concerned whenever itLis‘at all poss1— L L LL L
Review and Tribune, gives twelve good 3. Deaths—Full name, length of ill- ble, espemally if news is important. i 1 C L L. L
L suggestions for the help and guidance ness, cause of death, length of resi- 2‘ Be sure that alllnames are spelled . Li 1 .
. of correspondents in gathering and dence in the community, funeral, place correctly and that initials are absolute- ‘ L 1 ,~, LL, 9.4.
' preparing copy for the typical weekly of burial, names of surviving rela- 1y corect. This is very important. L . L _. L ;_L L
' newspaper. With a few changes, to tives (immediate family only), mem~ 3. Check Up on all rumors or news 2 L L L ALL-L
L adapt the suggestions to local condi- bership in grange, church, etc. Don't not definitely proved to you, however, L 3 La @33th
tions, publishers of papers in other make death notices too long. reasonable or authentic they may seem. L ' ii .‘i
states may find them useful for their 4. Fire—What was burned, when, '1L"he best news stories sometimes sound :L L ‘L L ”vii
correspondents. The list follows: hOW Serious, amount of damage, cause, like the most groundless rumors until . “L L . LELLL L
Rule 1. Report all events of your insurance. One sentence is enough traced dOWn and proven true. L L *L
community and don’t forget farm neWs. for small fires. 4. Although this paper wants exact , LL : LL LLLHL
Be sure to report every wedding, 5. Accidents_Teu who was hurt 34nd details as advised in Rule 2, don’t give E‘ .i . i5L§
birth, death, fire, accident, ball game, hOW badly, hOW much other damage these unless you are sure of them. . i L g-} L
party, child’s party, the return of an was done, how accident happened. If It 15 better t0 be indefinite than to __ L L ‘ L ‘L
L absent friend, the winning rof any accident was very serious try to get guess. L 1L .
athletic, agricultural, literary, oratorical stories from bOth sides 0f hOW it? hap— Rule 4‘ Be sure your correspondence . {L L' ,Q L ‘
or any other prizes, any unusual pened and report these without com- 139301195 US 011 time. L . Li L L ‘
i achievement or anything at all of this ment. Never express your own Opin-- 2- If you correspond for the Review L i L E ijL
nature which will be of keen interest ion as to who was to blame. your items must be in this office by L L L
to your readers. 6. Ball Games—Teams, who won, Wednesday morning to assure publica— 7’ i“ I; Hi 3"'1
Our paper cannot get too much farm score, time and place of game. This tion. ‘: 3 ‘ 1L , 1 {'5‘
. news of the right kind. Report any is enough except for’import‘ant game's. W g2..If;.you correspondfor the mm“ 7 I l .i “ . 3‘
unusually heavy yields, unusually good 7. Elections—Get results. If it is nec— your items must be m this Office by l . LL Ll L L L
g‘ L piiices, any unusual crop condition, essary, phone them. Don’t say, “An Monday morning to assure pnblication. L, L LL .
. L acreage in the various crops in your election was held.” -3' If your letter ls late It may be ‘L i
f district, especially when there is any- 8. Farm News—Be exact and defi— r‘dRILSZdfibY 11:22:}: or left Ollt entirely. LL L g:‘ E'Il
L thing unusual about this. any new 01‘ nite whenever possible. Tell exact num- your OWL) C . .8 evelytefiort to _1ea"e ! _ LIL L 51 ii,
: unusual method of seeding, cultivating, be, of bushels per acre (“better than This is 0118133211235 OfiuL LOfL'tho news. 1 L L L
L . thinning. spraying, or outstanding suc— “very large yield”), the exact number good news wr‘t' we is piinc1ples of L L L :LL L LLL
. cessesi of any kind. New kinds and and breed of cows a dairyman bought, one of the m l Lingftand unfortunately L L I. L L LL
Varieties 0f CI‘ODS, attempted 01' proved and the exact price per ton. rIf neces- U , OS” 0 en ignored. ‘L LL L L . 5.;
. successful should make very good stor- sary be indefinite, but don’t guess. 1- Dont let Your items take sides 1 L - ‘L :i‘
, 1es. Don’t neglect livestock and dairy B. Don’t write trifle or unimportant on any questions. Tell the facts and 1 LL i” 3r 2
news which should be handled in much details or news stories. If a man let the reader judge for himself. This L: > L -..
the Same way as the general agricul— makes a business trip to Yakima three 15 much the more forceful way in any 3 LL . -L ,
ture. or four times a week, or a daughter case. . ‘L L L
L MakeLit a rule to try to mention as spends nearly every week-end at home, 2. Tell the facts and let the reader LL L "Li ‘
many different names of people in your this is not news worth reporting in the demde for himself whether a party L L J:
. Community as you consistently can paper, is “delightful,” an accident “terrible,” , L L 2‘ 1
each week, and above all, be sure you C. Never fail to give all details nec- a death “sad” 01‘ whether some boy L L ' it} ‘
have their names and initials correct. essary to a complete understanding of deserved “great credit” for winning a L‘- Li L
Fm? 2' Be sure to give important the story. Many an interesting item prize at the fair. LL L {L
. zgdexlalhtteresmng details and strive to has to be left out becauseLit doesn’t ”Ari illustration—The item “The com— L L L Li
. A, Here are some 1191 S f tt' make sense. hook your items over munity was shocked by the sad death ., L r L LL
» details on particular evefhts (ff $8 lng to be sure they give the necessary who, of Mrs. Mary Jones,” would be much L ‘Ll f L
tance. An attempt has been 11111121130:- Vlfhat, when, where, why, how—some- better told this way: “Mrs. Mary Jones L LLL L L
L mention such details in order 0: e1 ’3 times 1Vallkof these. a WldOW and mother of SIX small chil— , L L: i L
L tive importance re a- .D' a e exactness one of your'firsLtL dren, passed away early Monday morn— L L' - J i‘
. 1. WeddingséFuli name f b‘ aims. Dont say one day last week mg... The-fact that everybody in L3; ‘L
L and groom, time and place sf 0 ddride —g1ve eyxact day. Dent say a large your community knows Mrs. Jones is , L: L L ‘
LL length of residence of both vive mg, nuqmbeii:fi Lofnfriends attended a party a Widow and mother of SIX small chil— }‘ L i 'f i
w munityL future home occ Itl com-L “nay fty, etc. dren makes no difference. People like ‘L . . !L L
L groom previous 0 , t‘ upa ion of E‘. It should not be necessary to to read the facts in the paper they . . L L
L initials of parent Clelp: iton of bride, caution correspondents not to give their already know. ' § - : “,L
‘L groom, If neithersbgid oLh bride and own names and those of their families Another illustration—It is better to ' 'IL . L! L : ,5;
L L well known Weddin e nil: groom are too prominent a place in their notes. say “Tom Jones, a ten-year-old Apple L . , ‘JLI
.71 be Short. 7 g no ices should Rule 3—Always be absolutely accur- Corner Lboy, won first prize at the L L
‘3‘ 2. Births—B . , ate. _ _ state fair on a dozen ears of corn from L. ' i"
, 0y or girl, parents name 1. Be as accurate as it is humanly (Please Turn to Page Three) ., L: L L a
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1111 1,1 ‘11 Page Two THE KENTUCKY PRESS August, 1932 1
11:: .‘5 511.: MW 5:
‘1‘ 1‘. 111‘s

11‘; 1 1' E1111 - Hi ‘hway bills, 3- CLIO HARPER SAYS: 1
.11., 1 1111 The Kentucky Press Rim, 2, _ 1
111 5 ,1! 111i1 . ______ —New England Newspaper Bulletin. It’s a wise reporter that knows his 1

1111 1 11 1111 Official Publication Of The , —————f—— own story. 5

1 1. i } 11'1 Kentucky Press Association It 15 only a small thing, but L. R. __

1., 1 ,1 l, , Brodrick of the Advocate-Democrat, Print all the news that’s fit to print

“1‘ l 151 1 _ . . . Maryville, Kan., thinks his paper has —and then some.

111, '1, U11 . Victor R. Portmaim, Editor-in-Chief sta Cte d something 1by omitting the _

1‘ 1- , g 1,11 1 ———_——————— period after all “banks” and one—line When you’re chasing a scoop the ‘
.211 ,1 3 Published by , headings. Of course, periods, are nev- libel law is the limit.

115,, 1111-1 The Department Of Journalism er used after the heavrer lines in a —

. 1:11 1 *1 1 UniverSIty of Kentucky, Lexmgton heading, and there would seem to be Publish every rumor you hear, then
1' I 1; 1‘1 1 Printed by The Kernel Press little reason for using them after the go jump in the lake. .
(31'. 1: 11 1 supplementary lines, yet the custom of —— 1
1. 11 W11 ’ pREss ASSOCIATION OFFICERS doing so is quite general; and it is There are more good stories in the
11 1 1,1 .111 1 _: also the general custom to place a wastebasket than on the front page. 1

- 1.1 1 '1 11 1. JAMES 1" NORRIS . period after the single-line heading — 1‘
:1 11‘, 1 111 { Ashland Independent Presuient of an editorial. The editor of the A good editor is one who knows 1
1 111 1 ,« ,, , LAWRENCE W. H AGER. Advocate-Democrat says, he 15 not what to leave out. 1
11; 11, i?! 11'. Owensboro Messenger-Inquirer gunning for the lhfimtesimal,_ but he f ,

,, 1.1 1 1, ,, 1 Vice President can see no sense in wasting time and Many a good editorial reputation has

,1 1,1 1 ‘ ,31, 1 ink on a useless practice. been ruined making after-dinner

1,1 515,1 ‘11 3 1’ .1 GEORGE A. JOPLIN, JR. , speeches.

11‘ 111 ‘ 1 51‘ .1 Somerset Commonwealth, Chairman of , ——

1,1 1,‘ 1‘1 Executive Committee The North HOHYWOOd (Calif.) Press Never print anything you have to

,1, 1,. , ,, 1 J CURTIS ALCOCK encourages home talent and obtains apojogjze f0r_

1,1. 1 1, 11-, 1 _ - , some good local features by offering __

i:- 51‘ ‘ _.‘ ll, 1 Damn” Messenger’ secretary'T‘eaS small prizes for news and other stories To mis-spell one’s name should be a ‘

_ 3,1' ‘1 1 ———-—-———— limited to 200 words and describing capital ofiense, 1.,
1‘: 11.1 ', 1‘1 g“ , unique, unusual or humorous events _ 1
1 111,: 1 - .11 E, , or objects around the town. The Press Even a oor news a er makes 00d
3, 111' 1 ‘ ‘ 1 1 MEMBER ,m has also been creating reader interest wrapping in onion get: g ,
,_ ,1 , 5, 1,51,, ,, W with a series of travel stories by its —— "
1 .511 ‘. s 1 city editor, Clarke Irvine, who recent— Be sure ’ou’re ri ht then ou’ll not
1,1111 _, 1 |1 K ‘TUCKY PRES ly returned from a jaunt of 33,000 be sorry, 3 g y '

‘ 1,, ,1 ,‘1 . miles among the‘ islands of the South —
13:11,‘ 1‘ 11,11 1 1 ASSOCIATION seas, the mainland of Australia and Remember even the office towel is
,{5 1,, 1,1, ,5, 1, ORGANIZED JANUARY. 1869 adjacent ai'chipelagoes. Stories of es— having a hard time of it. '.
,1 11,11, 3,}: ,11 __________— peeial interest pertainto the Great _ 1
1 11".11i 111 I ‘: NEWSPAPER ADVERTISING BEST Bamer reef Of AUStraha' N619“ refer 1‘; your cilmpet’tolrdlf; 1
,, 1'11 1‘, ‘11, , _ ————_ comp litnen ary erms — e wou n ,
11 ‘11‘1 1.5 3 The Merchants’ bureau of a Wash- The Daily Freeman-Journal, Web- unders and. 1
11 1113:, . ington town recently conducted a sur- ster City, Iowa, believing that the use , , 1 5
11,: “I," i 11 ,1 " vey to find out just what caused 1330— of black headlines and body type is a (Continued fiom Page One)
1 511. 111 .,‘ . ple to buy things, and, incidentally, survival from World war days that will th fl *t h—__ai d ,, than _
,1 11-,1 15 what kind of advertising paid the best soon be supplanted by lighter effects, “Te ”J crop e e,v er r ,se h'
1,15; r, :wt .51, ‘. dividends. Local newspaper advertis— proposes to be in the van of change. om ones certainly dld 501m?“ mg ‘
1, ; ‘5, :‘I‘ 11 1 % ing won again. The results of the Recently the publication accomplished to be proud 0f when hewyon a prize on
1' , 1.‘ ,1 511 ‘ survey follow: . an entirely new dress within 24 hours, his corn 3.1: the state fair. , ‘
‘5 11 .I {3‘ 1 1. Local newspapers, 30. coming out not only with new body 3‘ Opmmns are nOt altogether bar-
11“ 121 .,1,1 - 2. Attractiveness of window displays, type, but with banner, ribbon lines, red: If you feelthat your story W111
1.51 , ;1 26. headlines and many of the advertise- be improved by lt’ quote, the opinion
1,, 1:1 1 1 3. Friends’ opinions as to where to merits in the lighter garb. It was 0f some one else whose ideas on the ’
1 1,51,", 1: 1 1 purchase, 16. quite a radical change to be accom— “We: W111 dhavétlzv 81g? ' 3 WW”?
. 3 1:5 t 1‘ , Circular letters and catalogues from plished in such a short time, and we may] e ma e 61 er lrec y 01 m 1'

,1,.,1 I, ,‘ mail order houses, 5 each. believe with the editors that, when rec y. . , .
1 1 1,1" 11 1 5- HandbillS, 4- such a departure is in contemplation, HAS 2311311111515”??? 7,351,111,313“: that ,
1 11 1,11, ‘j, 11 6. Billboards, 3. it had better be done all at once; it . 0W3? rown 1: I: ”a, ing armei,
j: ', 11, !_ ., 1 1“ —Washington Newspaper. attracts general" attention and the m your communi y‘ 0W.“ us repor,
‘, 1; 12: ‘ 1: T '1 — discussion it engenders advertises the FEB story or Tom Jones m thls ,way.
5 j , ', 1 ,f‘, The merchants of Auburn, N. Y., re- publication. 1A 011111-3151? 11:11:18.1 acbfiaverlrlierit, deg 5_

1 1 ,, cently made an extensive survey by So very much has been said about 23:11:, owar 01:0?) WJ en iegmgn
‘ 1 1: ' 5 1 asking their readers “What type of ad— the weather, that one is forced to the a err-yea:— om 0.11 es a w
,‘ ‘1 ‘, 1: 3'1 ft, , vertising attracts you most?" and the conclusion that it must be a subject of a. premium a the state fair on a dozen ,
1 ,5, 5,1 .;:" ,E1I result should not hurt the cause of general interest. Most newspapers ears Of. corn from the first crop he 1
., 1 .5 3‘ “w , , newspaper advertising. print the forecasts, but the Lake Ma- 13:05:23,, :5 0355“], “32,311, ‘31:: ‘
1 1:; 1 1‘ j ,1.‘ 11 Out of the 221 replies received the hopac (N. Y.) Weekly has hit upon are exact p X 038d ifliitraltliona 0? the
1 1 5, 1, ., 1 1 1 , vote was as follows:, , the unique idea of also reviewing the , d' t ' t ,5 . _ “A H J h
‘11 i, , ; .1 1 Newspaper advertismg, 1'73.“ weather for the week. It carries a m “QC quo a ion 1,5' ' ', 0 nson,
11 1 .-1,1 ,- 1 11 . Window displays, 86. “ ‘5 ’ ‘ regular department giving the tem- deputy coroner, 531d he believes the
;_j| :1, 1‘1 1- Friends’ opinions, 46.“ perature readings, the clouds, rain and death was unquestionably a result Of ,1
,‘ 1 111 ,1 ,21 1 Circular letters, 10. 5- " “" ‘5 sunshine and the hours at which suicide.” How much better than this ,
.1151 . 1, 1 , Mail order cataloguesy‘s'. ”it”? changes occurred of each day of the A. Always use first name or initials
11 ,- 11 151 1 Hand bills, 4. week ending with publication date. (Please Turn to Page Three)

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IE August, 1932 THE KENTUCKY PRESS Page Three , 3 . E E '. in E
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" 4 1 l E
E, (Continued From Second Page) with every name that appears in your of the same week, but to the Tuesday . ,E E E

. . . —— items, the first time it appears in each of the week previous. '1 ‘ E i . 2‘ E

.‘1is E 1s—and ineldentally safer—than to say, item. Never say “Grandma” Davis or 5. Avoid such awkward expressions E .2 1 E
E “He committed suicide.” “Preacher” Brown. But use the initials as “It being his birthday.” ‘ . E E. E Ell

4, It is sometimes permissible to use or first name. It is not necessary to Rule 9. Follow the rules 0f g00d E -F 11 53E 3

int the word “reported” or the expression repeat the first name or. initials the English. _ ‘ ._ - E E1 EE 9
“said to be” when the writer wishes second time m the same 1tem. 1' 'Use the best English, gramrrtiall, ‘ E 3" EE

to express an opinion without quoting B‘ Mens names and titles—when spelling, 58min? construe ion, czpld? _ E E ‘ E

he ‘ anyone particularly. This should not a malls name appears alone for the EatlonE punc ua lon’ you can. 0— E E IE ‘ 1
first time in an item it should always tlonary is helpful bu'fl we W111 not 0b‘ . E E .E.‘ 1 if; ‘1

be done too often. be written with the first name or in- ject to the lack 0f one if you W111 C10 ~ 1 1 1

en 5. In reporting athletic contests and itials, but without the title “Mr.” If your best at all times- You are hem . ‘ E ‘E 1 3;: 1
. social events it is sometimes permissi— the name is repeated in the same item responsible for the spelling of the ‘ 1 E 1;: ‘1

’ ble to use adjectives that may reflect the title “.,”Mr is used without the names of the peOple living in your E 1

he E the opinions of the writer. fil'St name. own community. The only. way to ' E E E E EE‘ 5
- E 6 Never use first or second person As an illustration: “Mr. and Mrs' find out how a man’s name Is spelled E E "E E E E
‘E pronouns in your items as “I” “we” Tom Jones, Rev. Ralph Brown and is to 35k hlm' . . » 1E 1 1 E 1‘

WS E n 011,, “us ,, “our ,, etc ’ ’ ‘ Arthur Smith made the trip to Seat— Rule 10. Study DUblIShed items. ' FEE ‘ :3 'EE a“
y ’ ’ ’ ’ tle by car together Monday. Mr. and Study your correspondence after 11? . E E .-’ ii‘ 1- _,1

E 7- Never try t0 be humorous in your Mrs. Jones will visit relatives at Ta- is published for corrections and im- 3 EE 1EEE

ias correspondence. Always remember that coma for a week, while Reverend provements, This will be a big help E EE t1“
ier many 0f your readers have no sense Brown is attending a series of evan- to you and the paper. Study the work , E‘E '3: git.
0f humor and few laugh at the same gelical meetings in Seattle. Mr. Smith of other correspondents t0 see hOW ‘E E E1 EE

things you do. Do not attempt to give is returning to his home in Everett, you can improve your own. . :E E l

to adVICe through the paper after a visit with relatives in this com- Rule 11. Certain subjects are barred. 3 E l E ii‘EE

Rule 6. Write your news when it is munity.” 1. Never take a partisan stand in , E ‘E E 'E E E; [E

news. 2. Married women’s names and titles politics, or participate in any way in EE ‘ E "'E'Ji'

3 a . 1. Unless it is very important, news —A married woman’s name is always a community dispute in church, civic, . E : E

l. is out of date if it is over a week old. accompanied by the title “Mrs.” The school or Sunday schoOI affairs through 1 g E E . E .1 E

E Something which happened a long time first time a married woman’s name the paper. E E . 1

nod ago, but has just been found out—as a appears in an item her husand’s first 2. Never report any lottery or raf- , E E =4 3
secret marriage—is an exception to name or initials are use, (if she is a fie in your items as it is against the EE' E i E 1

.7 this rule. widow she probably will use her own law to send such printed matter '1 E 1 . E {E

lot 2. Two suggestions may help you to first name). If the name appears a through the mails. Be very careful to - E E ‘E NEE
keep your correSpondence news. second time the title is used with the observe this rule as forgetfulness might :’ E E _ E 91’

(a) Anticipate happenings whenever 7 last name. 7 , . .. 7 _ 7 bring seriousrtrouble to the paper. 7 , “1 1L 1 E;

is possible. Tell as many things as you 3. Speak of a girl as “Miss” if she 3' D0 DOE send in stories about hunt- 1 EE E E E 1 .
- can that are going to happen instead is old enough to be honored as “Miss,” ing, fishing or trapping on the reser- E E' 1 E i 1

E of waiting until they are in the past. use her first name without the title vation as the Indian service lands. i ."1 .1 ;E

in (b) Emphasize the latest deveIOp- the first time the name appears in an Probably most of these stories can be 1 . E ‘ E EEEE
n’t E ment in your stories, tell them first. item and the second time use the title centered around such events as picnics, -.I E 11 ‘1‘ ‘ E
( If a friend was badly hurt in an ac— with the last name only. This last camping or outing parties. . IE E. E E1

E cident just after you sent in your last is a g00d rule when speaking 0f girls 4. It should not be necessary to re— EE E E E

. week’s letter, and later his injuries of high school age (between fourteen mind correspondents never to try to E E ’sz EEE

proved not so serious as at first sup- and eighteen). If girls are younger “get even” with anybody through the E E ‘ E E‘

Lam _ posed. begin your item by telling this than twelve or fourteen no title should paper, either by publishing an item E. E E :3
ing last'fact, then tell when the accident be used. Both first and last names ap- or leaving it out. or in any other way. . E . : E iE1
on ' Victim was hurt and all about it, near the first time in an item and Even a hint of this sort of thing can- _ ' E E 11
3. Use past or future tense depend— after that the first name may be used not be tolerated. E 1: . l . , 3

ar- ‘ ing upon when the item will appear alone. Rule 12. Always use your very best E E‘ 3E E

V111 in the paper, not when you write it. 0. Say “Mr. and Mrs. John Brown,” common sense. ' E E E

ion ll YOU are writing Of at 11163613ng Wthh DOE EEJOhn Brown and Wlfe” .and say 1. The use of good common sense is E E “11
;he is to be held on Thursday and the pa— “Rev. and Mrs. James White.” not so important that it supersedes all . EE 1 ’
ion * per Will come out on Friday, remember “Reverend James 'and Mrs. White.” other rules. 1 EE , .j :‘E
di— to say “was held” although it is still D. In giVing a list of names of p30— 2. Whenever possible tell the good E El EEEE
an event of the future so far as you 1‘19. the preferable order is, (1) mar— news and emphasize the happy side of . E .E at

lat are concerned. ried couples; (2) unmarried women; life. . 1 ‘E 3E}
ner ‘ Rule 7. Prepare your copy carefully. (3)1 married wOmen (when names are . 3. Don’t forget Toppenish. Try to 1" EE E i
ort 1. Write on one side of the paper mentioned Without their husbandS); emphasize in your correspondence, vis— . E E E
ay: and your name on the first paper or (4) men. its in Toppenish, attendance at Top— EEE E EEE
:le- , page and number the pages. E. Use the best expressions you can penish parties, "games, shows and shop- til: I : 31
led ‘ 3- USE the paper We send you 01‘ pa- for all your news items and avoid awk— ping events in Toppenish. 111E E . ‘3
Jon per the same Size. ward expressions. 4. Don’t report items in detail that E '1 '1E : E
ten 4. Leave margins on all sides of the 1, Never say “took in,” but “attend- take place outside of your community, E E .‘1
he paper and plenty of room between ed” a show, party or game. unless they are very closely connected E E i ‘3
10_ E items—both for ease in reading and 2. Never say “took dinner with,”’ but with the life of your community and E' 1 ‘
s—E . corrections. If typewritten, double “were dinner guests of.” of keen interest to your readers. 1 ‘.' E ‘ E
the Space. 3. Say “open” or “begin,” not “take 5. If something important happens ‘ i' E 1.
on 5.. Use a soft pencil and write as up” a meeting. after you have sent your correspon- 1 . .E‘
the plainly as possmle always. Print un- 4. Avoid the word “last,” it makes dence in, phone this office at our ex- . i1 ’ E
usual names. 9 . your items sound old when they should pense. : ’ > ‘ ‘ EE

of ~, Rule 8. Certain styles of expression be as new as possible. If your corre— 6. Read your correspondence over be— E. 1 ' LE
his 1 are preferable to others. spondence is published on Friday and fore you send it in. This will avoid 1 E E
"12.15 ‘ 1. The proper use of names, initials, you speak of “last Tuesday” in one, many embarrassing and troublesome . ;. E i
and titles sometimes proves difficult. this should refer not to the Tuesday mistakes. E. ‘EE-EEE {;

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. 1 . MERGENTHALER LlNoTYPE COMPANY, BRO0KLYN, NEW YORK
. I 1.7: 2} SAN FRANCISCO - CHICAGO - NEW ORLEANS - CANADIAN LINOTYPE, LIMITED, TORONTO, CANADA
>: 3 .‘ I I11 . Representatives in the Principal Cities of the World
1 2 g 1 ~ SET IN LlNOTYPE BODONI FAMILY 2
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