xt737p8tdr25 https://exploreuk.uky.edu/dips/xt737p8tdr25/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1929 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1929 Vol.1 No.11 text The Kentucky Press, December 1929 Vol.1 No.11 1929 2019 true xt737p8tdr25 section xt737p8tdr25 ‘ .11 t ‘
1'11 ' 1
1 1
1111111! 1
111411- 1
' 3‘1 1‘11 1 1
“ . 111115 1 '1
J l :f 11

' 3111111 1,

1 '1 311. j 1

1 31‘? 1

191 I

. 0f, By, And For The Kentucky Newspapers 11 1‘11 11

’1 11 11
1 1-5. 11
1 —————-————-————.————____—-_ 11‘ 1 1‘ 1 1
Volume One . DECEMBER, 1929 Number '55 11 . 1 111 11
- ———-————_—_______—___———_____ ' '1 1.3 11
Mid-Winter Meeting At ’ ‘1 1'11 11
”AxllesfiaBEERPAnzigicE Louisville, January 17-18 EDITOR SAYS PAPER 11111.11

.' 1 IE
1 1 I; 1,
1 As announced in the November SHOULD HAVE AUDIT Yin-211 111
Press, the Mid-Winter meeting of the E :11 1
‘ SURVSYESHggss‘nglsggfgfifiS NARE KP A will be held at the Kentucky RESEARCH SHOWS THAT SWORN ;’ f 11
U D R ism: L ATE 0 hotel, Louisville, on Friday and Satur- STATHEMENTS TAKEN WITH 1: 11 1
A R day, January 17 and 18, with the fol— GRAIN 0F SALT" '1 111
lowing comprehensive and educational ‘_—‘—- 1 1': 11

1 By FRANCES L. HOL'LIDAY program ready to serve to all parti- By Lee Ad. Richmond, Ft. Morgan, 1; 111 1.

. t1 Newspapers dand Sigh? like pélblitca- cipants: Colorado, from the Colorado Editor. 11 1111 1 1
.ons are issue in f Ioil/Estan ci ies Friday, January 17 There is only one answer to the 111101 11
In Kentucky, 110 0 W 10 1 owns are 1:30 p. m.—Call to order by Presl- question of whether or not a news— 11 11 11
county seats of the counties Within dent Allen. paper should submit to regular audit of ‘1 1‘ E 1 1.

" which they are located. Every county Invocation its subscription books. - 3.} .‘ 11

' ‘ 1 i ‘1 1
seat in the state Slippgrts'rii newspapter President‘s Annual Address. There are several classes of publish- 1 111 1
0f some SIZE and “in .t t e 1111931011 Y Roll Call. ers who. oppose the idea, for every 1. 1:11;- ‘1

1 0f newspapers m e s ta e are emlcz- Report of the Secretary-Treasurer. modern idea mustgrow upon as well as I :1. ‘ 11
cratic With Independen papers ian — Address—“The relations of the KP A in spite of oppOSition. 5 1 11

_ mg next... . . and the West Kentucky Press Associa- First of these is the fellow whosq 1.11 '11

1 Subsfcriptigrsi pligisoofgri newlifiaiefs tion,” A. Robbins, Hickman Courier, wordds inviolate. When he issues a . 11

1 range rolgi c o .. do; wee$1y80 t Pres. W. K. PIA. publishers statement of his circula- ‘ ._ 1 £1
semi-wee y papers, an rom . 0 Address—“Our Legislative Program,” tion,'he quotes exact figures, despite 1 11 11
$18.00 for daily papers. Ben E. Cozine, Shelby News, Chairman the tact that many agencies will dis- 1 111' . 11

The grfifter numberuog wiikgg’ 33% Legislative Committee. count his total by as much as 50 per 1 11.. 1 '_'
semi-wee y papers se or .. . Address—“Human interest in the edi— cent. He fistoutiy maintains that an 11-111 _ 11
187istuch papers,$11(;i(1J halvgeas Shell: 2:11;: torai column.” J. H. Moore, Fulton adult of his books is an .insinuation 11. . :1 1

1 scrpf ion 1pgoce, b . 40 g flfose for Argus. against him, impugning his integrity. 1113111:
ng 01‘ $ - numer an . Appointment of Committees. His stand is taken without regard for 1 “11‘ 1" 1 1}

. $2130 13:8 third “£11311. a toteal “10ft :3l Saturday, January 13 the fact that advertismg men in the 1‘ 1 ' 1
cm” 8 range ° pm?“ 9‘“ 1.8 ° a 9:30 a. m.-—-Call to order by President east 1d0 not know him personally. as ‘11 1 . 1‘

* {lumber or papers f0! 8301‘ price f01‘ Allen. do his fellow busmess men, and they :11 1 1 11
ows: . i. 1 _ know of no reason wh the hold :‘1‘111

_ _ , Addiess— An outline of the edu 1 1 y y s u 11 1
4.$0-l2§6—1i09$0.52—;53. 3$;1.§g—0040'231$1:255—0 cational program of Kentucky," W. 0. not question his character as to verac- 1111 1 1
'1? $35 23 s d £260 1' — ' ' Bell, State Superintendent of Schools, my. Just as much as they are wont to 1,1 1111 1
. —C1ne.pa-p_er’ 2315 for E325 per year Frankfort fiftt of other publishers zyigose szate- 111,. 1
. . ,, . ' ' Newspaper Problems, Round Table 11 s, yea, 3V?“ SW0”! 5 a emen S m 1:1 1 I1 11
gguiitlsjhfiblifgeagogt LghtaoissKng’E: Discussion. black-face oftimes—they know to be 1111 1.: 1

._ .y, p _ DD p . 1. Circulation, Charles A. Kirk, false. _ . 1111.11“:

' constituent ‘5 the local peoDle‘ The Paintsville Herald, leader. Second, there 15 the publisher who 111 '1, 111
gzimlrligitis ogggtgerby gianzygasgreeii: 2. Advertising, Prof. Victor R. Port- has made such extravagant claims for 1 1 1 111
twelv milzs from the neaiigt railroad mann, U‘ 0f K" leader. his coverage that he does net. Welcome 11 11 "

‘ static; which is Wayland The cir- 3- J°b Del’artmentv 505' 1" 6'0““? any mveshgatmn Whmh W1". reveal i 11‘ 1 11
oulati ’ of th Beacon Li ht is 1700 Campbellsville News-Journal, leader. the .faCt that he has been misrepre- 1 11 ‘ 1 11

S on .e k]. hg _ 1’50f 1:30 p_ m-_Luncheon as guests of senting the facts. His stand 15 well 1 11‘ 1 11
even semi-wee les 0 aige $ - or the Louisville Courier_Joumal and taken, as far as he is personally con- 1 .11 11
1 :fihosubcsltriptmgl 0%“ charge 32-00; Times. cerned, but he is just the bird the 1 11 '
e arses - - ' i. u dit is after uttin t of the way! .1. 1‘ 1
Address— Home Folks, Anthony 3“ p g 011 . 1
...il“.::.§:p:::.°‘.l‘;: regatta: wooson. Q1; 11111;; 1111;111:112111311111 1 1 1 ,
1 - - ' o mittee on Resolu- i an e news- 111 . ' - .
day edition 0f the Mayfield Messenger-, 1113:?” by the C in paper. Advertising must be based on 1 11 ‘ 1.

' . ‘ ' . -" .1 1 ‘1 1
tilifilsitpfiaefiifiiiefififiéi 33?; Annual Election of 0111...... TRUTWM there '5 n0 Why 121 .11 1
a circulation of 425' and the Journal of The winter meeting of the Kentucky the ”1.81119” should not be required to 1 f 1 1 1
Labor published ever Saturda at Press Association is devoted entirely subscribe to the same doctrine-1! 1 1 1’ i

.- . . y y to business and the meeting in January When a dismterested audit 15 made 1 1‘ 1 1 1 1 1 1

Louisvnie as a trade paper. . 1 . of a newspa er’s circulation that 1 1 1 1
The thirty-one daily papers of Ken- promises to attract a laige crowd of I? , . 1:, 1 1
tucky range in price from $180 to Kentucky editors. newspaper .tmuslthstand' or fall 011101315 1‘ 3. 1 1

~ own meri. ere is no m e ' 1 - “‘

$18.00. Seven Of them Charge $180; and ———-———_— ground. There should be none, There ' 1 1 ‘1 1 1 11

four charge $5.20, while four others are The Newspaper Association Man- - _ 1 1 . 1 1 1 1
, , _ _ is no cause then for a publisher main 1 1 . .1 1 1 11

1 sold at $10.40. other subscription agers, Inc., is the new name adoptedE taining that he must prevaricate about 11 ‘1 1|
prices range as follows. for the former National Association 0 his list in order to adjust the inequal- 1 .1' . 1 1 11

1 $1.80—1; $3.00—3; 33.12—1; $4.00—2; State Field Press Managers. It is no ities of the ciruclation statement of .. _ . 1

1 1 1 1
34-50-1: $4.80—1; 35.00—1; $6.20—4; wonder that they changed their name! another in his field There is noth- .1 1111 1 1 1
’ ' 1 1 . 1
. $6.00—1; $6.24—1; $6.50—1; $7.50—1; Who would want to say that name all 1 i1 1 1 11.1
$7.80—7; $8.50—1; $10.40—4; $18.00—1. in one breath! (Please Turn To Page Three) 1 11 _1 11 1:1
1 1'. 11 1 1
1 1111
‘ 1 ‘1" . . 1 ' 1 1 .
. 11 11:1 . 1 1 1 1 .1
l ‘. :1 1| '
1 1.1- 91 '

 1:11 1; s '
1' if“? T .711;-
1‘ 13' 111;! ”‘
1 113131“: 3
1 5‘“ T111112 i
i 1 Page Two THE KENTUCKY PRESS December, 1929 1 .
. 1 1 . . . 1
.. 1 11-3: ;-1;1:,111: problems that face the community
1_ ‘21 11 T H E K E N T U C K Y P R E S S editor every day. We bespeak ahearty 1
. 1 111.1111! welcome from the KPA officials and ;
- 5' 1112‘ “‘1“ 1 ————" _' ' from Louisville. 1
1 x“ 3111' .-
.1 :11. "11111 . . . . - - —————————_ 1
1' 111.,»11111 Ofliclal Publication of the Kentucky Press Assocmtlon THE JANUARY ISSUE 1
1 31111 ——-—————-—-———-—— _
1 1.: 11,1 1 . . , . . . 1
- 1 21111“ VICTOR 3- PORTMANN, Ed‘Wr'm'Ch‘ef As the mid-Winter meeting wrll be 1
' 1. 131:; 1 FRANCES L. HOLLIDAY, Assistant held on January 17—18, the next issue 1
" ‘111:1_f:11 1 ___—___— of The Press will not reach you until
1 11:1? 11 1 . . . in to after the meeting in order that we may 1
. 1.1- ;111 - Publllhed by the Department of Journalism, UTflflty of Kentucky, Lox E n publish the proceedings of the KP A in 1 ;
1.1-? “111 Printed by The Kerrie ess convention assembled. Accordingly, the 1
1 ‘111111‘ ——-—-——-—-———-——-—-‘— January issue will reach your desk a
1 171111111; Application Pending for Entry as Second Class Matter fie»: days later than the usual mailing 1
1 1}: 1111‘, ._ ___—— —-—w——M“—'_—— a e. ‘ ‘
- 1 1:111 _,_-_,~,_-.._m__-..,._.e-_- s_-__ a..n_ ___.
1 11-1 puss ASSOCIATION OFFICERS -—————-——————————- ‘ ,
1 111111 J. M. Allen, Cynthia“. Democrat, President December 31 IS Deadline
1 11‘ J. Hemdon EvanS, Pineville Sun, Vice-President 0n National Paper Contest
1 311.1 . . ——-—- 1
1 1 11 Joe '1‘. Lovett, Murray Ledger-Times, Chm. Ex. Committee URB AN A, Ill—Entries in the Na- 1
11.1“} ‘11‘ J. Curtis Alcock. Dannie-Messenger, Secretary-Treasurer tional Community Newspaper contest 1
1 1 1 1;' conducted annually at the University of 1
11.1 11‘: WW _m‘wm’: Illinois will be received until December 1,
1 1'1 ‘ 11112111 _____________________— good Wish for a prosperous, happy year 31, 1929, Prof. Lawrence W. Murphy, 1
1 1 ' :1'11‘1. . -‘ . . . '
- 1 11,1; 1 - 1929 is our 1930 greeting! director of the school of journalism, 1
1 1 “‘111 “’29 MEM R ___...“ and director of the contest, has an-
1 NATIONAL 3 EDITORIAL RESOLVED nounced. Weeklies and dailies publ-
11“ 1 1‘11 ASSOC'ATION _ . That we, the editors of the commun- lished in ages under 50’000 population "
1. 1; :11: _________________________ . 11y newspapers in and of the State of are mv1ted to particxpate. It is expect 1
11‘i 5 111111 -‘ Kentuck . , . ed that more than 300 newspapers will 1. 1
1,3 111 “___. __ __ , . ___._ y, in order that we may give b . d 'e d ”1.5 ear 1
1‘ 11 1 1’1 1 M the fullest service to our community on e _1u g ,1 y. ' 1' ;
_1i3 111111 'MERRY CHRISTMAS a stri t h 1 . ,, . Newspapels Will be rated for excel- 1
_ :. .3 111.11 c va ue received basis which . _ 1
1. =I 1.1111 ___ 1 . lence ln all departments of the news, 1
. 111;. 1 . . th ame old can on y be determined by an adequate editorial make-u and community 1
1.“ ‘ 131111 The age-01d greeting in e s. of and fair subscription rate and a com- . ‘P f R RD‘B 1 . i h 5
1 1', .3‘1 1 words—but» how full 0f meaning, mensurate advertising rate, do, on this seerce. r0 ' ' ' a“ OW ‘5 n c arge 1
1- ' "1 ‘ ' “P e on earth . of the contest Entries consisting of
' 11‘ 3 ‘ ‘11-‘11 cheer, of promise, 0f 93" t first day of the New Year, hereby and ; d‘ t“ h, 1d 10 .1 (1 ~
1 '1 1111 good will to men,” of the year nowtpas hereon 1111:: Iffiren lissues, s ‘1: N e max e . 1
: i: 1 1 ‘3. ‘11 1 and the year ‘10 come—Merry Chrfitrng Resolve, (1) To raise our subscription Ont etNiioiiolgnIConirtnunh yu egsgap} :1 3
‘.‘ 11111 1 10 one and all! When you have g 1 rate to the standard rate of $2.00 per co es ’ lvers y a ’ r a ’ 1
" “ ‘ ‘ Ed With your fangw 1? mmfibg}: 1:11:11: year; InThe Press urges our Kentucky editors 1
.1 3 . .
_1 ; .11 1:111 1 tree, when the a sen me, , (2) To put our subscription list on a - . . 1
1 1,111 1 “00191115 in to be “at home 0110933213; strictly cash-in-advance basis; 2352:? 1:2: esozgesjnigd fgiigzdighgé . _
j‘ 1 1 1 may that peace come ntodyou an d of (3) To raise our advertising rates to reason why our community newspapers ‘1 .
1 1 . ‘1; knowledge of work we £3811 hthat that norm as established as fair and cannot secure high ratings in this na- 1 ‘
11’ ‘; ”11.1 serVice to your community 10 g just by the National Editorial associa- t‘ 1‘ t t S d i t i 1 1
1 ”31.1.: 1 force which you control—the commun- tion on a cost basis; t1011al con 65 - en n YOUI‘ en 1‘ es 1
‘ ‘1“ 111331 1 ity newspaper- Kentucm” the .Na‘m’g (4) So that our job department will oday‘ . 3
' 1' :3 . 1; ‘1 iS grateful to 3701.1 for that‘servwe an d not be forced to carry the losses in- ——————-———-———- 1 1
: 1 1113:.» 1 bids now for continued serVice and goo curred by the newspaper through lack This office has a package of free 1
1‘1: :1‘1311‘11 1 will in the year to come, far there ‘S of an adequate and just revenue as it publicity that was gathered for a week 1
3‘ .1 ‘ ‘ "1131 1 not a greater factor for Peace on has in the past; and, by a member paper. It contained over 1 '.
1 ” 1 [1111‘ earth, good will to men" than. the com- Resolved, that these provisions be put sixty different “news releases” that 1 i
1 ‘111 ‘ munity newspaper. Again—Merry in force at once, and we, in turn, will were sent for immediate use, and in ~ I
* -. 11‘ - Chrismas‘ always pledge ourselves to give “value every case was veiled advertising for .1 1
13 1 111 ; --—-———-—---—'—" received” or more in every issue of our igme concern 01‘ Stigle mCIillIZ'lduaLt I; 1 3
; 11 111111 1 THE NEW YEAR paper. c newspaper wou use is sor o .
‘1 11113111 1 __ _ _ material that is furnished they could 3 '
s; ‘5 1:151 Before The press again reaches your (Signed) A KentUCkY Editor- easily dispense with all editorial help 3
1‘ 1“ 1 1 desk the New Year will be weeks old. ‘ ”_- and fill the paper with nothing but this 1 .
; ' 3 1 1 We hope that this New Year, 1930, will MID-WINTER MEETING “news “release” material whichelways, :
'3 ’ ‘ 1 bring you an added interest in. your - _ —— . according to the sender, contains val- ,
3. : 1:51:11 : duties a prolific and pertinent editorial Elsewhere in these columns IS pub- uable information for your readers. 1
3‘ .1 1 pen {:1 renewed pledge for service to lished the program of the coming mid- It’s getting tougher every day for the , .
.: ‘ 119121 1 your community and a renewed winter meeting at Louisville. The Ken- publicity seeker to crash the columns
1‘ 1‘1 1 pledge by your community to encour- tucky editor owes it to himself and his of the newspapers—another direct re- 1 '
‘1: 1“ 1179’: ' i all our newspaper to attend this meeting as sult of intensive newspaper organiza-
1-. 1 . age and aid you n y . . 1
5'3 11 : efforts toward community. better- it _will prove both profitable and in- non. The papers that refuse to af- ;
': 11131“; 1 ment and community enterprises. May spiratlonal as well as affording him the filiate With thelr associations, and re- 1 ;
735’ 113.71.; ‘ the New Year bring you fulfillment 9f opportunity 0f meeting his fellow fuse to cooperate in any way, are still 1 :
1.1111 : your plans and aspirations! May it workers once again. We hope that the worst offenders along this line. 1 1
f. - 1 bring you prosperity and freedom from every Kentucky editor, be he a mem- How can we reach this type of publ- 1
1.31 11;:1 3 cares! May it bring your community a her or not, will be oil-hand to take an lisher? It’s a. question worth thinking
1:12 : 15f7f;‘31 1 better newspaper! All these and every active part in the discussions of the. about—The Minnesota Press. , .
:ee : 111111 I - .
1 11:1 . ,
:1; ‘ 3 “.1101. :~ . .1
" . ‘11- 6:11:11 w 7 .
3:5; 311111111" 1 V

 ; ““1115-
31 I3] :1 1
v: 1 is“ 1 1 1
'l :17 1
DeceIIIbel‘, 1929 THE KENTUCKY PRESS Page Three HE?“ , .]
. . j “ ‘1" ‘ .‘
0_.._..___—-——————-—————-0 Raise in SUI). Rates (Continued From First Page) 11] '1‘“ "

' H ' ' ' . 1 it ‘

l The Forum I __ as No D lfflcultles mg to be lost- by the publisher who is i ; 1E]! ‘

Scott H. Swisher, The Le Sueur Cen- “shooting Stlia‘g‘itn With his advertis- ‘1‘ ‘

0 O ter (Minn) Leader, While putting his criT‘he “a“ .‘m‘ Pack 1“?“ “1" ius‘ ‘ ‘9‘ 1‘

‘ By “DAD" PORTER subscription list on the paid-in-advance tannr‘g mm m his earlier “a“?‘s- ‘i “1‘ “
basis, was accused by some readers of For, it must be remembered that cm ‘ “‘ “

Colonel Jim Marct, who organized questioning their credit This was ov r- culation statements are hilt “claims" ‘,‘ 3L ‘1‘

the first good roads association in Ken— come by telling them it. was not a mzt- t0 the advertising agency, who is not .‘ 31]'1 “I

. tucky in his home town of Mt. Vernon, ter of credit but of system and busi- acquainted with the man, personally. ] E ‘1‘ ]‘
after the enactment of the Bosworth lleSS' and by broadcasting how we‘ll And as for the sheet that is trying] “ ‘3‘
good roads bill in 1912, has published a ”1.15115 raiders liked the new plan to gain its patronage by “short ' ‘2 ‘

. book on roads and distances which he omitting references as to how we“ the weighting" its patrons. delivering only i 1" ‘l
calls “Maret's Highways Guide,” and paper and publishers like it This e du- a part of the circulation claimed, that ‘, 1 1: ]]
which gives information on 300,000 national work is being continued con- paper is not entitled to any other E“ E ‘1
miles of roads and the distance between sistently. The not paid list is 50 per support than it might be able to claim 1“] ]

, Lexington and practically every city cent larger than the former list in on a “charity” basis. fl ‘
and town of importance in the United less than 10 years. ‘ A live paper—the kind Of a paper 2‘ 1‘
State and Canada. When Scott Snyder publisher of the advertiser wants to use—Eis bound 3‘ ‘ ‘1 ‘11

The Kentucky Press, at its summer The Dallas County News at Adel, de- to have a. good coverage in Its tern-1 ‘. ‘. ‘,

. session in 1929, voted to endorse a cided to raise the subscription price tory. If ‘t has notEthat coverage, it .“ '1‘ ‘
movement to raise funds to buy a home from $1.50 per year to $2.00, he preg-l mus‘ have (”her Clams .for patroi‘age' g “j‘ 1‘
for Colonel Maret, in recognition of his pared the public for it by convincing 51.10“: 35.01355 °_f subscribers, regional ] 2.1] |‘
work for good roads in Kentucky, but announcements. He had plenty of .dlsmbut‘on 0‘ lnf‘gence Of the paper I1‘2'1 i,

r the Colonel did not encourage the county competition to consider. He itself: Whatever this may be, let that ‘1 il‘ ' ‘
matter and nothing came of it. He is argued that the added 50 cents would paper Emake Its plea for adverttisizig on 1 E 1'] i]
publishing this book, which he has been make it possible for him to make a the strength 0f whateveromer: 1 JP”; . f 1
working on for nearly a year, and his bigger and better paper and that peo- i‘éve rather fthan assummg 0 a “Sb ‘1‘ i“ ‘ 1
friends are hoping that its merits will ple would pay the difference willingly, "5 Clams .orl fa TE“??? 0” 5‘“: . :1 ] 3
be recognized throughout the state, as without premiums or other induce- grounds, by 1.1“ ating 1 to lgElEres quo ' _ E f 1 31
the distances from Lexington may be ments. Results were quite satisfactory. Ed as bqr‘m‘fid‘e cm“ a 19“ ‘gu‘es‘t f ‘E i“
used by other cities and towns of Ken- _.NpJ, The Circulation audit ‘5 a blg 5 ep 2 1‘“ E : l

: tucky simply by adding or substracting forward in newspaperdom. i ]E E ‘1 ‘ i
the distance from such city 01‘ town to The slogan for the National Editorial —-———-———-—-—— ‘ ‘ ‘ ‘-
Lexington, as four main federal high— Association, as sounded by President .
ways run through that city. Hall is: Increased Service Through In- The Cheney, Kansas, Sentinel ad- 1": ‘

Through ColonelMaret’s efforts, back- creased Revenue. Make it your own vises that it has secured more and “1‘ .

. ed the good roads associations that he slogan by adopting the resolutions on batter “35111“ 0“ renewals than With ‘13] ,
assisted in organizing, bond issues the editorial page! any other plan used, says the .NPJ’ by i‘i‘ 1 ,l E
were voted for the construction of ——-———— enclosrng @5119.- 9):.6 in, newsprint, b°1_d , i‘ r 3 1
Boone Way from Crab Orchard to As the time for making New Year’s face type in red ink, in copies. of 1115 i' 1 1E]

1 Cumberland Gap, and he also took a resolutions approaches, let us hope that paper going to current expirationsl as 3‘1 ‘ E]
prominent part in the promotion work eyery editor will mark down as the they leave the mailer, with the text. ‘1 ] ‘1‘]
on the East Dixie HighvvayE which was first resolution on his list that most Your Subscription ‘1‘ i ‘1
routed south from Mt. Vernon over the needful one—the use Of the standard HAS EXPIRED . ii ‘ l ,
Boone Way to Cumberland Gap. NEA invoice, or a. similar one. Many Please give this your prompt attention §l E1 3
Colonel Maret also assisted in the Ky— Kentucky publishers are now using this One Year $1.50 Eight Months 1.00 i‘ E]' ]
Va (Kentucky-Virginia) road from Lex- invoice, but there are yet many who Four Months $ .50 iii 1 I ]§
ington, through Winchester, Jackson, procrastinate. Let us make it 100 per— THE CHENEY SENTINEL “‘ ‘ 1‘

' Hazard, Whitesburg, and Jenkins, to cent this New Year! CHENEY, KANS- 1] i" 1
Pound Gap, Va. 1“ 1 E3 1‘

Colonel Maret also was a director and M iE 3, . E]

_ promoter of the Cincinnati-Lookout 1 g 51 . ‘

youngainuairline, through Lexington, Get Your E 1]] E J;
lo 10 asvi e, Lancaster, Stanford, ‘ 1‘1
Somerset, and Burnside, into Chatta~ IMPERIAL ] " l . "

. nooga. Metal Direct From LE _ 11 ‘ :1

Colonel Maret‘s book shows not only Cincinnati, Louisvrlle, or Nashwlle Warehouses i l. ‘
the distances from Lexington to all Th - - wi “ 1
. , . _ e Imperial Type Metal Company manufactures nothing but type i i: 1 -
important paints in the United states metals. This specialization has resulted in quality and uniformity, E“ ‘ 1 1
and Canada but the numbers of the hitherto unknown in type metal mixtures. “ ‘3 ‘ ,
roads, state and federal, which the This paper that you are reading, the Louisville Courier-Journal, the :1 1‘2 :1 ‘»
automobilist drives over to reach these Lexington Herald and the Lexington Leader, as well as a majority 01;] ,i‘ j ‘
cities. It is well worth the $130 he asks other papers in the state, are consistent users of Imperial Metals and “i ., f1 '
for it for an d . , .1 the Plus Plan. . ii I 1‘ ‘ ‘
and a largeysallemiasl 2:133:23???)ng The next time you need metal, get Imperial and compare the results. 5‘ 1 1

‘1' 1‘ ‘ ‘ 1 .

volume, as one of the most useful of CINCINNATI NASHVILLE LOUISVILLE ‘ ‘1 : 1 ,
its kind ever published. Mel-lush Exp. Co. Robert Chadwell Dickinson Co. 3 g E 1 ‘ 1‘

Colonel Maret will fill orders as 220 W. 3rd St. Trans. a: Storage Co. 119 N. 4th st. ‘ E ‘ 1 ‘E E]
rapidly as received by him at Lexington, ““3 1150 101 B'dwey 'rei. c.3512 City 7951 ‘ 3 ,E ; "
3:11:58 vilihokorder the book may send Imperial Type Metal CO. ‘ 1:1“ 1 3 1‘1

. 1 or c ec S or currency in payment, Phlladel m . N Yo k , ,‘ " ‘
or P. 0. Money Order, which ever is p ew :- Chicago Loo Angelo- : ] , “ i _

. more convenient to them. - _ _ f ‘ ‘ ‘ 1 ‘ ‘1

~_-~___..,_._.____.——___..______..._._~.-__-____.__fl;érxm—m 1 ] ' . 1
1 1_ ] , 1

. 1 1 .1. ,

l 1'! 3,1‘ 1‘]

11:2 1‘1;

1 ' 1‘“ E | ‘ .

" in! .a_, 7‘ “W , : ‘ ]l. :3)‘ -

 . .. - . , :' " '- ~1 — . —1;- ~-». :.- > . .'=:‘i.I--....77..**.>~1:-=»‘-‘v".’7':':":‘."“,';.':.‘i:‘_'..';_::—:_‘:1:‘:1:i';‘.:ilt‘_l”_‘—1':‘-’l'l“3-i_‘~'
1: ::~ 113181
1\
1‘ l
1 1 11:11:}; -
. 2 111113. '1
1 11‘ Page Four THE KENTUCKY PRESS December, 1929
- 1a
. 11 The Greatest Newspaper Minnesota Editor Tells The Newspaper Proprietor 1
;_' 11111 Of All the Newspapers Of Solic1tlng Methods ls Highest Paid Employee '
1 .1111 ._..____.. —_..___.
- 1111.11.11 G. 0. Crane of the Campbell-Ewald J. Harold Curtis, The St. James The highest priced errand boy in the 1
' 11' 1‘11 1 Company, one of the greatest adver- (Minn.) Plaindealer, built its rural sub- world is the. newspaper proprietor him- L
1 11111 tising agencies, gives some figures and scription list to cover 89 per cent of the self, according to R. T. Porte in the 1
1 1:11 1111111 facts worth pasting in one’s memory rural boxes and kept it there in the; NPJ. ‘ . ‘
1 119.1111 book: face of an automobile contest. The highest priced bookkeeper in the
, 1 1.1111111 The greatest newspaper in North A mailing list was arranged, so that world is the proprietor himself. 1
.11 1111.111 America is not published in New when a merchant wanted 100 per cent The highest priced compositior in the 1
I 11 York City. Chicago has none that coverage, names not getting the paper world is the proprietor himself. 1
1 11311111 compares with it. Florida or Cali— regularly could be sent a “sample The highest priced press feeder in 1
1 15 1 1.111 fornia’s large cities know it not. copy. By personal contact with sub- the world is the proprietor himself. 1
1 11: 1111 For the greatest newspaper in North scribei‘s and little stories regarding So it is with any other “job" about 1
1 1115 1111 America wields ten times the in- their farming methods and ideas, real the plant that the proprietor under- 1
1 111111 fluence, is read by a hundred times friendships were formed. takes to do. 1
1 ;’ 17;: 11111 more readers, carries inestimably more To obtain a mailing list of the city’ When he is doing this sort of manual '
1 11111111 pages 0f advertising than any news- of St. James, the editor accompained work, he is neglecting a part of the 1
1 11: 111 paper in any great city in this con- the city carriers, leaving a sample business that might pay more than any
» 1'11 111 tinent of ours. copy at every place where a Plain- amount saved in the wages of the 1
,1. 1 111 - The greatest newspaper in North dealer (weekly) was not left by the workman who would be doing the 1
1 11f} 1111 America gets closer to its readers, is carrier, and the name of every family work.-
1 1:1 111111 read longer, believed in more confi- in every house on the routes was taken. (Editor’s Note: Think of the amount .
1 1 i" 1111‘ dently, determines the outcome or more These were checked up with the Plain- of good will he is creating, of the busi- 1
1‘ 11 1111 elections, exerts a greater power for dealer subscription lists. The editor ness he can secure when “out on the 1
11 1 progress, sells more merchandise. and carried a complete list in his pocket; street,” etc., when the Editor will dele- ,2
» 1‘ 111111 rights more wrongs than any metro- note-book of those not taking the gate the “inside” duties to an employee. 1
.3 '11 politan daily ever published. paper, and by making personal calls The best way to save money, and make 1
11- ‘ 1. 11:11 The greatest newspaper in North and stopping folks on the street, the it as well, is for the average community 1'
' 1. 11} 1111 America is issued 11,500 editions, 52 city paid list was greatly extended. editor to hire an assistant in the “front 1
13‘ 1‘ 1'11 times a year, published in 11,000 5613' The St. James Plaindealer and its office" who will answer the phone, keep '
1“: 1‘1} 11111111 arate newspaper offices in 81000 dif‘ competitor merged early in 1929 and books, wait on the trade, etc., which 1
175 1‘13 1111., fel‘eht towns and villages throughout started business with 100 per cent will allow the editor himself to be free 1
1 11.1511 the United States, “’hiCh offices 00' coverage on rural routes and about 98 for other duties. A girl high school 2; 1
1 1‘1 cupy a combined floor space far in per cent in the city. graduate makes an excellent office 1,
' 1113,1111 excess of that afforded by the great Much job work and classified adver~ assistant and her salary will be neglig- ‘
1i“ . 1 3111111 Woodworth building of New York and tising may be secured while visiting ible.
. E11 1.‘ 1111 the great Wrigley building of Chicago. farmers, it was found. The verdict ;
:11. 2 : 111' The business of this greatest news- was that the editor of the paper makes Just this! Write it 19301 1
21' l 1111 paper in the aggregate WWI“ 34513;““1‘1 a much more valuable field man than 1
:11 13,111 even the resident of America’s arg- one workin for his ay check—NPJ. M 1
17 ‘1111 est industigal corporation. The great- g p Ole BuCk Advocates A Flat _ 1
1 ‘ 1111111 est newspaper in America is the home- Do They Object? Rate to A" Advertlsers 1
1 ' 1‘11 town newspaper, better known to most S k' f———t—t ll 1
1 1111' °‘ “5 ”W D0 first of W merchants “3'6“. 1° 11561”? 2.111%? iiifwifig 211311121; 1
1‘1 11111 advertismg or do they ObJBCt 1‘0 writing rates to local advertisers to e ual the 1
1 1 . 1‘11 Editor Charges Front Office their ads. Some say they cannot and 15 per cent discount to aggncies I ‘
‘1 1«z 111 With Cll‘ClIlation Expenses are afraid, some are too lazy, some wonder if it ever has occurred to the
1. ’g. 11*“1 ________. procrastinate until too late. Results 1 . . . 1
.1 1111111, ‘ . _ ‘ . . ll cases—yo u fail to piofesswn that the leasrest way to look 1
, ' 2 . 311-1111 Earle E. Voorhies, the Giants Pass, ale the same in a . ‘ at the propOSltion 1S this—a flat rate 1
1 . 1111111 Oregon, Courier charges as circulation get the ads. The remedy lS-tO write to everyone' allowing the agencies their 1
1i 11 cost the editorial expenses as well as them yourself. Use the various aids 15_2 for securing the business and do- ;
. if .11 ‘11 circulation items, says the NPJ. The you have and sell him the prepared ad. ing the collecting. 1
:i .1 1 1111-111 following items are covered in arriving It saves time and what is .best, eight; Why not? The agency is a necessary '
1 11' at Newspaper Profit and LOSS in addi- 91115 Of ten times, you g“ It the first, part of your paid .force of people—they '
1 C 1 11 tion to Circulation Profit and 'Loss: trips—The Jayhawker Press. are getting paid on a percentage basis. 1
if 1 111 lJOCal display income, foreign display -—f————"—_ Why give the local fellow any discounts ‘
1 1. 21111111 income, deduct foreign discounts, net The Press Will welcome anything that off your established rate? He don’t 1
1 111- 11,111 foreign; c1assxfled income, legals m- you contribute towards its news 01 deserve it. He expects you to pay his 1
1.; 2:; 11111111 come; Cost: mechanical wages, depre- forum columns. regular price of sugar, prunes. shoes 1
I1 1‘ 111113111 ciation, expenses, Whlte paper, heat and _.._._..____ and hatS. Let him pay your regular ‘
1: ‘ 1 1‘1 water, l‘epairS: Administration 591194111‘351 If you get one of those questionaires rate and you take your 15-2 for your 1
z 1 .1 expenses, intergsh taxes, depreciation, from the postoffice department about pay in running around to get his ad- .
“1.111, 1 31111 auto, postage, insurance, buildmg re- your subscription list, don’t disregard vertising, and then to run around again 1
1 2' 3' 1 1 pair, telephone and telegraph, .bad it. Uncle Sam is apt to get fussy if his to get your money, 1
7 1‘ debts, profit and loss? Advertlsmg demands fail to meet with prompt re~ If your rate is 25c—make it that— 1
111111 salaries, sauces, and expenses. spouse. There is considerable curios- give your agency their 15-2 for the
3:: ’ 1111:1111 ity as to the purpose of this inquiry. work they do—they earn it; then
‘ :j ' . The National Editorial Association has charge your local man the 25c and keep 1
1 .; 1 The Kentucky Press Association asked for information. It may be just the 15-2 for your pay for being your ,
f 1 needs you, brother editor, as well as a desire to gather information, it may own agency. 1
5- ~31 11113.1 you need the Association. Send your be the start of a movement toward How does that strike you as a, reason 1
1- i . 1 , application to Secretary Alcock today drastic enforcement of second class for a one-rate business-—Ole Buck, in 1
1 111111 and meet 11$, inLouisville in January. laws and regulations. Nebraska Press. 1 1
" 1- iii-211‘ ‘ ' "
1 .9 " 1
.-: ' 1513111 , .
’ 2:11:11: 1
.5 1:111:11 , . : .
1-. 1:15:31 $111111 ' '
: :2; “:4 'iz'ii ‘1 - “5“»? 7

 1 , III: "a .-
l'. IIII v»: I
I 5i!
\ IIHIIIIZIIH II
December. 1929 THE KENTUCKY PRESS IIII‘III II I
Page Five II III I ‘
’ - 1', ’I -. . ‘
’ Dont Gosslp, Keep Your market for left-over, slow movers ' II IIII I
Famlly Troubles At Home broken lines, eta—10% » Challls'of newspapers, their number II4I'I ‘ III
Wh _____________ :Edd ”1:11; effect upon the service I IaItI‘ I I
at is news, when is news, and who ' n ere 0 the various communiti II I IIII I
‘ is it for? Cost of Standing Matter are always an interesting study. my: II III 3
Every town where there is a news A basis f years ago a SChOOI Of Journalis III III I
. - or cost of st