xt73n58cjm71 https://exploreuk.uky.edu/dips/xt73n58cjm71/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1949 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1949 Vol.20 No.6 text The Kentucky Press, April 1949 Vol.20 No.6 1949 2019 true xt73n58cjm71 section xt73n58cjm71 “‘ " a \ ‘ n 3 . E"
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1111111111311 1;"; IS an organization representing 160 weekly and semi- the placmg of advertismg in their papers more easy 11 ‘Em‘fl‘

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~il‘1l‘5‘1111‘1t . 1111 ' weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Assocnation maintains a Central 1 :11: 1161
“ :"d'i..!:i ‘ ‘e‘ . . . . . . i “
1:11111111511311 311‘ ma'or dailies, whose publishers deSIre to prowde for Office in McVey Hall, UniverSI of Kentuck Lexin - ‘ fthel
' 1 1115111111“? 111 J Y, Q 11 0
11111111111 11 advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of 1‘ calling
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1‘1111“ 1 1 without additional cost to agency or advertiser. This insertion orders will be issued the same day from the 1 t0 estab
1‘11 . 11111111 1 11‘1 office through a complete file of its newspapers attends association office. No charge is made to the advertiser ‘ Despi
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1‘. 11111111 1 1‘11 to proof of publication through tear sheets and cares or agency for this serwce. 19mm?
1111 111111.11 111i for the many details of placing advertising. Given a _ 1 1 1 1 fir,“ SC

- 1111111 :1: 1‘11 . . This office Will serVIce advertismg accounts cover» . ““‘h‘m‘
1:11 1111; .111 list of newspapers to be covered With mats or plates 11 f h 1 Th f 1. “pproat
1 1 11,11 1 1111 . . . . _ ..

' 1‘1 111‘" $111 necessary, the office will place the orders, check the mg a or any part 0 ‘ ‘5 entire ‘St' e COS“ 0 cover ‘ sition [1‘
1 11111111 1 1111 publication, provide tear sheets, and render one bill for mg the community newspaper field, excluswe of the 1 the 21581
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1 1111 1 111 the entire account. This eliminates a considerable ex- small and moior dailieS, Is OpprOXImotely $64.00 a 1:501:11:
c111 1111111 1:“ 11111 ‘ pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost : 1118 Pro
1, i111; 1119‘ . . . ‘
1‘1 1111‘; 1:111 You can place space in any number of Kentucky all on a cash—ineadvance bOSIS. Seventeen weeklies are :isblzml (
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1:11 111‘1 ‘ ‘fl weeklies, semi—weeklies, or dailies with a Single order. members 0‘ the AUd" Bureau 0‘ Circulation, twelve given 11
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. ‘111 1 1‘11 "111 Send us only a blanket insertion order, together with dailies are members. More than 40 applications for -- forth f(
‘1“ 1 1111 ‘ “1‘ mats, sterotypes, or copy sufficient to cover. Individual membership are now on fi|e 1 a slmall,
1‘1 1:; 11‘1‘1: E‘1‘ianc 10
1131 1111.11 . 1111 —_.__._________ , There 1
11111 i 11;. 1 d 1111: the Pitt
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“1 1 l i1 : 1111 This Association is a state affiliate with the Nation farms—no national publications, no national radio " the pres
1:11 1 1 ‘1‘ ‘ 1.1111 al Editorial Association, and is an affiliating and co-: hook—ups can reach him as Economically, as Thoroughly, . “Mk 0‘1
‘1‘“; ‘ ‘1 1111 operating member of and with Newspaper Advertising as Easily, as HIS HOMETOWN NEWSPAPER with maXi- {0 LBXI
111 1 11 11.111 Service, lnc., Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52" knows the local ' 1:12:22:
13111.1 1 1'1 1 1,1 are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other the m;
11‘if1 1 1 1 . 1111 under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— proved 1
11‘ ‘ 1 11 .i1 1 1 _ 1 1 knows that his Hometown newspaper is a Warm, Living, set type
‘1“ 1 :‘ : 1111 Wh“e our state average '5 higher, ‘n the nation influential part of his life—and directly influences it. 1 issue.
11 ‘11“:11 52% of the nation’s population, 70,200,000 persons, " H 1 1 Th
‘ 11: ‘ 1‘1 111 live in towns of less than 10,000 population—only seven M“ 52 Hometown newspaper offers MORE ‘OC0 1 indic'etre
1‘1 111 11 larger cities in Kentucky. This "Mr. 52" had $4410001_ coverage than all other media combined—he can be 1: beende:
1‘1 1 1t 1 1111 0001000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through News- 1 111111 1118
1:1 1 , 1111 ing power. paper Advertising Serwce, Inc, 188 West Randolph: = me1t‘f
1‘ 111 .‘ 1111 Chicago, and through the Kentucky Press Association. ‘ i ‘ H
‘1‘:11 1 i 111, "Mr. 52" represents 6,000,000 farm families— " u 1 1 11Tgt0r1e
‘11 1 l ‘ ,1 2,000,000 electrified farms—60% of all automobiles, 1 Remember Mf- 52 010d make hlm 0 customer by i 110“\0e
111‘ 1 ‘11 trucks and tractors—50% of all furniture—46% of 59“”‘9 PW" TOdOY through ‘15 0W” HOMETOWN NEWS' 1 11361:“

1 . ‘1 : d1 clothing—and the Nation’s highest percentage of Home PAPER- 1 1111163111

1 1‘ 1 11 . ‘s ownership—IN FACT, the greatest potential market for ‘ The fi

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‘Ii 1 ll 3 :3;11 for seeing manu QC urers For information, call or Write Victor R. Portmann, 1 3 small
:‘1 31‘1“ "Mr. 52" in the past has been difficult to reach, Secretary—Manager, McVey Hall, University of Ken- k OI’m-half
11‘ j 1 5 1‘1 living in 15,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. 1 11:7 f:

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—- le mode 3 121( Set 50 ' ‘ 15 ' (n . in 50m . , any of th 3 « “festern' .7 With no 3 33 I
Living vaedt of homeback me tyPeI but TODCOusI Some c Ie IHStances, entirel €56 fort, first issued _ AmerleanI 1808 date; I 3
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'ner by 3 33 ‘ : Who nd trllste “'hlcl . Carly St'lt . pI'O— C . 1132126“ 18 Ward 3 3
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3 ‘Vesteid “Mn,” and gth: tf1I1€ press continue.i Statute 1SementsI man dfltoryot P113" KentlleiaEES-ténce today, plll:IllIlIOus Pulm. 3 I 3 I 3
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11 Le“ Y Was acco d' In the Odeglv 1 Sellvllle. T mers Fr' 3 I I
Tl‘ ngt0nI r “‘le established the foundin ’- Ifflta in our files . _ The GIObe’ RIhe Dove, 1803. VI‘Iend, 18083 3 3’ 3
mom, 3 :1 S ‘6 first issue of a 3. Kentllck g 0 the following n‘ mdlcates 1810, D am,- lcllmond;’1mpa;3t. aShlngton; 3 3 .i 3
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South, and ' ’ 1
1 leadership 1 1 1111 1
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Alas Emmet1 . 1.1
1k Johnson,' 1 '11 1111 E11
s in 1884.1 . 1 1 1 11 1
1d Southern1 1 1 111 .
1 readers in 1 ‘ 1 1 11 1
These were =1 1 1: 1 1
ore finished 1 1 >1 1 1 1
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and merged Every day the products of hundreds of thousands of American farms and 7 1 1
ma] as the 1‘ thousands of food factories . . . much or little, good or bad . . . move to market. 1 1 ‘1 11
'egTitY how‘ And every day millions of American housewives take their food dollars 1 1 1 1
to the market-place to do the family shopping. ..Their collective choice deter- : 1 1 1 11
ment neWS-1 mines what products will be sold and the price they will bring. 111 ‘ 111
:ner’ degtab Food prices go up or down as these two factors—the market supply and l 1 1' 11
”y 31} am'1 the consumer demand—get out of balance with each other, one way or the I 1 1 1 H
:ted in 1832 “he“ 1 1‘ 11
in ton Ob- ' - . .111
ergand Re-1 In other words, the truth of the matter is that neither growers, nor pro- 1 1 1 1 1 .
)aper had a1 cessors, nor distributors "set" food prices. They are established by the good 1 1 1 11 1
George W . old law of supply and demand. ‘ 1 1 1
fiery W. 0.1 Of course, there are other factors that affect the price. Excessive dis- 1 1 1 1 ‘1 1
atic in poli-1 tribution costs, for instance, can inflate the cost to the consumer without in- 1 1 11 1 1
‘ . creasing returns to the producer. , ' ' 1.1 1
id soufhem That is why A&P has worked constantly for 90 years to cut unnecessary _ 1 11.1 1
esmbmhed1 in-between operations and cost and to reduce waste and spoilage. 1 1 1
111:2? 531:: Our efforts have been so successful that today less than 15 cents of the _ 1 ‘ 1 11 1 1
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1 D. Owsiey 1 It is this constant emphasis on economy that has given this company its 1- 1: ‘ 1
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