xt73xs5jd847 https://exploreuk.uky.edu/dips/xt73xs5jd847/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, March 1930 Vol.2 No.2 text The Kentucky Press, March 1930 Vol.2 No.2 1930 2019 true xt73xs5jd847 section xt73xs5jd847 l, " .11; :1
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1 _ 3 Volume Two MARCH, 1930 Number Two 11 1;. 1 .1 a
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( Of, By, And For The Kentucky Newspapers ‘ EEEE
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———-——————-—-——-——_——__ In 1" :| 1
Volume Two MARCH, 1930 Number Two 23E ,{E E
. ——————————_—————————— ‘1 : E3
. HEADLINES ADVERTISE Somerset WI" Be Host RULES ARE ANNOUNCED E ,2} , 5E
1 i: 1
‘ AND ATTRACT INTEREST For "ltd-5mm" Meetmg FOR PRIZE CONTESTS E E
v . 3. -. ' E E
————— Somerset was set as the scene of the , % E‘; a. . E l,
- Their Secondary Purpose Provides summer meeting of the KPA, on the Four Silver CHDES and .Two Cash "E: E ‘ 1 EE
Contrast and Balance In invitation of Cecil Williams, by the Awards W11} Be Given EE‘, . E ‘1
V The Make-up executive committee which met at the the Winners “I, E; E’ 1 E
: -———— Capitol hotel, Frankfort, Frid ay, . ‘ ' l EE E j E
E The primary aim of the newspaper March 14. , Final plans ,and rules for the annual :E 1‘. : ‘ ‘1
. . . . . newspaper prize contest were decided I '1 » l
headline IS to advertise its story; its The members present at the lunch— upon by the association committee E.E E’ 1 EE
secondary purpose is to give contrast, eon were President Herndon Evans, The following is ofiicial and all con; :E E ‘E
symmetry, and balance in makeup of a Pineville; Secretary J. Curtis Alcock, testants are asked to observe and f0]- 1. E E E
newspaper with special preference to Danville; Chairman James T. Norris, low the simple rules as laid down both E,:E .‘ E E
its front page, and to give prominence Ashland; Lawrence Hager, Owensboro; as to content and time limit 1‘5 :. . , E
to the particular story in relation to Joe Richardson, Glasgow; D. L. Hughes Best Newspaper Contest EE :E: E EE
5.. its importance in the day’s news. Leitchfield; Keith Hood, Bedford; R. L. This contest is new this year and E, l 'E
" Headlines “sell” the news by sum— Elkin, Lancaster; George Joplin, Jr., has been added to the others for de- ‘E‘g ‘E E‘
marizing it in the fewest possible Somerset; guests present were Cecil termining the best newspaper in the E E EE 1E
words, adroitly arranged, and con- Williams, “Pop” Porter, Lexington; state each year This contest is open .‘ E El
veying a decided impression of under- Ben Cozine, Shelbyville; Verner Rich- to every paper'in the state with the 3:} t .‘
standing, polish, force, and action. A ardson, Danville, and ye editor. exception of papers in cities of 50 000 151 , E
‘ good headline is a work of art; it does The dates set for the meeting( mark or more In judging this contest ’the ‘ E. :E E
, not transcend the bounds of the story them on your calendar) were JulyE 1'7, judges .will take into consideration E; g. . ‘.
I it announces and summarizes; it is 18, and 19, at the request of EEditor whether the paper is a daily or a week- 1E,” ;. E l
, sympathetic; its economy of words Williams who promised a delightful ly and also the size of the town in k’i 5E E ; 1
1 creates a compelling dynamic force. and entertaining outing for his brother which it is published Makeup typog- ‘. , ,E- E E
Properly written it adorns and digni- editors, in and around Cumberland raphy content an d'opportuni’ties for , E7 E . E
fies a story; improperly written, it is a Falls. The chairman appointed Wil- service expansion and coverage of ter- .1 E: j :E
detriment. liams, Evans, andAlcock as a commit- ritory and possible news service will be ‘3 , E j ‘E
l The art of headline writing presents tee to draw up the program. considered E, E ,
a difficult form of literary endeavor, A motion of congratulations was ex- Entrants will send one copy of each X l E E
because its composition and bounds are tended to Editor Verner Richardson on issue for the month of January 1930 . E 5
,~ so narrow, rigid, and unchanging, and his appointment to the Board of Char— for weekly newspapers and all papers E: - E ‘
. yet the greatest news stories of all ities and Corrections, published during the ’month for the ,EEE E
times have been told within the narrow By unanimous vote Secretary Alcock, daily papers. I 3 E. E
limits of these boundaries, and With in recognition of the many years of There will be only one prize in this E E3
the expenditure of as few as from 12 labor and endeavors for the building up contest, a silver loving cup, which E E E :‘
It to 20 words, according to George 0' 0f the KPA’ was elected as the official must be won twice, not necessarily in ,1; I H
’ Bastian. . delegate 0f the KPA to the summer succession, to become the permanent ‘5'; l‘ E
Place Easily FIX“! meeting of the National Editorial As— possession of the newspaper. E E E 5E E‘
E‘ The place of the headline in the sociation at Milwaukee. All- Around Paper Contest E.EE,E,E. EE EE.
newspaper is easily fixed. Picture, in Ben Cozine made a brief report for A large silver loving cup will be ‘ . ‘E
the mind, a solid page of type matter the legislative committee, and Profes- awarded to the winner of first place EEEE .. EE
set in 81X, seven, 01' eight point, un- sor Portmann gave a resume of the With $15 and $10 cash prizes ready for EEEIE : E
relieved by headlines, boxes, or illustra- newspaper 00111595135 for the present fiS- the winners of the second and third EEE E E‘ ,
- “ms- Coma one read sum 3 Paper cal year. The meeting adjourned to places. The rules for this contest are: 2;;31 ,; ,1
m any length 0f time With°ut devemp‘ the capitol for business and other pur- Entrant to select two issues, one pub- Tff‘r‘ E,
9‘ ing eye strain? The heads add form, poses. lished during each of two months, E}; ‘ E EE E 3,
' symmmyy beauty to the Printed Page? January, 1930, and April, 1930, from it E"
they organize, grade, and emphasize ___——_ which one copy will be selected for 5E A
, news. But this is not the whole story of that the head should leave little or the entry. vQE‘ E 'E 1 E
the headline. nothing to the imagination and that This contest will be judged on the EErE . E , E 1
Heads, themselves, are entertaining, everything should be told in the head. same points as in last year’s contest: EgEiEEE, E”. . i E E
interesting, and comprise as vital a Hence these heads are long, almost Factors for scoring: General appear- ‘Eiii ‘E E
feature of the newspaper as its text covering up to one-third of a column, ance, 30%; Local News, 25%; County E E, 31 E . E
i matter or editorials. They can be made and every detail told. This class is Correspondence, 5% ; Personal Items, EiiiE JE i E,
, interesting, or can be made dull and fast passing and it is well that it 10%; Farm (or chief industry) News, Ei‘é' E; '. 1 , ;
drab. Whatever their mission, much should. The second class contemplates 5%; General News, 5%; and Editorial, E;E‘E . EE ; j E. 1‘.
care, time, and talent go into good short heads; in fact, using heads as 20%. EE .‘ 1E g
.. headline Writing. advertisements or lures to compel First Page Contest , EETEE EE ‘3 ,
Headlines are divided into two main readers to read the articles. This is Prizes in this contest include a sil- iii: E ‘E
E classes with a third class as a happy the so-called “placard” type of head , .‘ E, I
. medium. The first class contemplates (Please Turn To Page Three) (Please Turn To Page Seven) EE EE . . E
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EEEII E? Page Two THE KENTUCKY PRESS March, 19.30 E E.
IN E . . .
2111?: weekly publishing field only to be dis-
E‘siEl E T H E K E N T U C K Y P R E S S illusioned there from every angle, is the
EE story of A. (Gus) Robbins, who after 5
*E E; —-—-——'—'—— . . several years’ big-city experience, E;

. ’I f Official Publication of the Kentucky Press Association bought a broken-down weekly in Ken- I 1
- E E‘E E ——-—————— tucky and in three years has made a . k
asl‘iill’; r VICTOR. R. PORTMANN, Editor-in-Chief success of his newspaper venture. - E C
j NE E- FRANCES L. HOLLIDAY, Assistant Robbins was recently re-elected presi- E E

t WE E: _________—.__ dent of the West Kentucky. Press Asso- C
E % I;j EEIE E Published by the Department of Journalism, University of Kentucky, Lexington elation and 63160th EXECUtIVe commit- EL 5
ENE} EEEE Printed by The Kernel Press teeman of the Kentucky Press Asso— _ l
EEaEEEEEEE EjEc1ation, and his paper, the Hickman E, 1

- ‘ :‘iI‘v‘w g1; Courier, has a number of tro hies to i

,' EliEEEEE E, Application Pending for Entry as Second Class Matter its credit. p 'E‘
I LEE-51 if ————~A-—-——-*~———'*‘r_“_—’— Robbins thinks the re ress h has E
. EEEE E E PRESS ASSOCIATION OFFICEBS_ made with his paper isp dfe to his ap- ‘ E t
~. EEEE‘EE EE'E E‘I‘. HERNDON J. EVANS, PineVille Sun, Presuient plying metropolitan newspaper stand- 5,, t
' E 'E,! EEEE E : JOE T. LOVETT, Murray Ledger—Times, Vice-Presxdent ards to a small field. His previous ,1
E‘ E? E JAMES T. NORRIS, Ashland Independent, Chm. Exec. Committee experience had been on large-city E c
I Ezli EE'LE EE' J. CURTIS ALCOCK, Danville-Messinger, Secretary-Treasurer papers, and with the United Press in E” C'
i ‘E [E 3‘ _______________________ New York, Boston, Philadelphia, Buf- . I
:F iEE E '.- ____..____—— falo and New Haven. He is in his C
WIE'EEEEE Ei .. early thirties. t
EEEEHIE E‘ MEMBER Kiwi, He bought the Courier after he had , '1
‘éE EEEEE E . 5%}, Member ii’hilfi 1930 inspected a number of other papers. ‘E E t
E? EEEEEE E1.“ --.... t' LL55.— He moved his family to Hickman and j '1
E‘EEE 5E . K ‘ TUCKY PRES NATIONAL EDITORIAL ASSOCIATION immediately began rilfiabilitfiiingt the i, t
E, EEEEEEE {. —_——_—I— Shop equipmen . He reW a Ver ising h. r
EEEEEEE'E E ASSOCIATION off the first page, started an editorial E I

. . EEIEI‘EEEE‘E‘E: mmm many, may ..__._____________.__ paee and a farm page, and lined up a 'E‘ a
E “EEE, iEEE iiE score of correspondents. Then he rais- E I
[TEE EEEEL ‘Eg ed the price of the paper from $12 110 ii
EEi EEEE E 111, SEND IN THE NEWS editors who have been extolling the $150 a year, and doubled his sub- f
"i- EEEEE E‘E' E A self-addressed card with a space virtues of Cumberland Falls in their scriptions in six months. E“ c
E3 EEEEE .EE for one or many news items is en— papers to visit the Falls now in person When the first momentum died down, E e

. EE .EEEE‘ELEEEEEE 3E closed in this issue of the Press. It is and learn first hand about which they Robbins started a series of community
E EEEEEEE if 1: just a hint, in concrete form, that the have been writing. drives. He campaigned successfully for t
'. EEE LE: Press, to live up to its slogan, should . * E3 , * a county agent, a home agent, a com- _ v

> * 'EEE EE‘ print news items about the editors and GRIDIRON BANQUET munity nurse and a county sanitary in- c
:E i EiEiiIEI ;. newspapers of the state, depends upon — . spector. He was cited for his relief E r.
E, ‘E‘E EELE YOU to send in these items. A few The Kentucky Chapter of Sigma work during the disastrous Mssissippi

l EIEEIEEE E {E minutes of your time and a one-cent Delta Chi, International Journalistic flood in 1921 E

."‘ EEEEE E E stamp will fill the editor’s heart with fraternity, will hold a gridiron banquet Advertisers were induced to use more . I
E EE‘EEEE IE EEE joy and thanksgiving. Make him at Lexington on Friday, April I1. The attractive layouts, all of which were E \
E EEEEEEEEEEEE : E happy! chairman has informed the editor that prepared by Robbins and submitted to E f
E, EEIEEEEEi'l E E1 ./ * EEE i. a number of prominent newspaper men them for approval. Classified promo- E. t
.’ IEEI,“ E El. ADVERTISING of the state will receive invitations and tion played a large part in the advertis- c
‘1} ‘EIEEEEEE I IE One by one, new ads are appearing we hope to see a large number of their ing program. a

E EEEE'Ez‘EEIE, E? in the Press. Let your business connec- smiling faces around the festive board Two years ago the Courier won hon- E

E, E‘EEIE E E2 tions know and understand that the that evening. orable mention in the National Editoral E” ‘7
EI‘ EBEEEEEE sE} Press can serve them in a concrete way * * * Association community service contest { EE
I EEE13EE‘.EEE by spreading their messages to the edi- WE ADD OURS for the Editor & Publisher cup, and in E b
EEEEEE EEE tors of the state every month. And (Trimble Democrat.) the best editorial page contest. Last E 1i
.1 E‘JEE‘I i. E the Press is read! “And unto them a son was born.” year the paper won first prize in the

.I Eg‘f‘ILEEEtIE E E “ * * Mention here is made 0f the arrival 0f editorial page contest of the Kentucky 1E
EEEEEE i; CONGRATULATIONS! a son born to Mr. and Mrs. Charles Press Association. a
5‘- SEE; ntII t Danville to the front! We extend Wood at the home of Grandpa and R bb‘ . . . _ c

E El. EEEEE E E / congratulations to Editor Verner Rich- Grandma Albert Wood, in Bedford, fair: {:23 lfiofigsn‘flagly cggfilgfiistywfih l,

t I, SElEilEIE-ELE 1% 1‘ ardson on his appointment to the im— Wednesday morning at 5 o’clock. They 1 1’ b . h . . E s
i: [IEE‘EJE E E. ‘I portant board of State Charities and could have named him Abraham Lin- “had t “mess 0111585 and assocmlons' s
" We. 1. I . — ‘ ' . “

IE IE-EEIEEEEEE‘II E, E. Corrections. We extend congratula- coln, but young Wood is a Democrat 1 or and Pub isher E p
.‘ IE’EEEEE 5' E tions to our efiicient and genial secre- and might have protested in case such ' ' '— h
EIE’IEE‘IEEE E tary on his appointment as delegate a decision was made. So he is named W. A. Beatty, editor and general L

E rEE’EEEEE E to the National Editorial meeting at for his uncle, Robert Wood, and his co- manager of The Winchester Sun, suf- . E o
EEIEEEE :er . E Milwaukee. We know that the KPA partner, Keith Hood, of the Trimble fered a broken left arm Monday after— , c‘
. EEEEEEE’ .E ‘E will be well represented, and, as we Democrat. This fine boy, if he lives noon, March 4, when he fell in front I - n
: EEEE EE-EEEE‘ J E know EMilwaukee,I we envy Curtis on long enough, W111 some day be a man. of his home on Lexington avenue. Mr. E. e.
; I‘EIEEEEEE E his trip. Hoch... Congratulations. Beatty was going down the steps in a

‘ 'i ’EE'I‘TE‘EJE E * * ‘ . —— front of his home when he slipped on

a'IEEEII’: . . 3 . . -
EEEIE'EEEE ’ 1 ON TO SOMERSET PAPER LAUDS ROBBINS the ice, falling to the pavement. He (2.
‘. Elwin; ’ E. Cecil Williams has promised a de- ' ———- was taken to the offices of Dr. I. H. _ a
EEgIE‘EEEfifl‘E ‘. lightful visit for the editors at Somer- In contrast to the accounts of metro- Browne, where an X-ray showed a E n
E IEEEEEE‘EI,‘ I 3 set. We live in anticipation—may it politan newspaper men who, imbued fracture. Mr. Beatty is “on the mend" :1
E ‘E‘EEE‘E'EE': be realized. He suggested that an op- with a lifetime’s dream, burned all and will soon be able to resume his E ,
;- ,,;I,IE-:§IE‘; ‘ por uni y as een crea e or a e eir ri ges e in em 0 en er e e ior a u es. ‘
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. March, 1930 THE KENTUCKY PRESS Page Three 1;! ,
(Continued from First Page) day. head. 3 1 11
fl——————- Snap and Appeal Use Historical Present 3 ;
1 and is found in European newspapers. So that the average reader can un- 17. Never use the past tense in the ‘ i: ‘ 1
i. The “happy medium” type is now derstand the head at a glance, they the idea of immediateness; 18. Don't 1 1 i'
? universally adopted by our best papers, should be written in simple, yet action— head—use the historical present to give 1 ‘ 1‘ " 1
both metropolitan and community, and implying words, without a trace of editorialize; Opinions of others if as- 11". . 11
1 comprise a medium length head with padding. They must not only convey cribed to the source, may be used- 19 g; 11
a major deck and up to three minor the news, but its quintessence; that is, Don’t try to be amusing unless’the 1 i 11
decks, which sums up the news in the all the important facts in that news. story is amusing; .20, Avoid awkward '31 1 11
. story, telling Who? What? When? To be effective, they must shoot fast or involved expressions; 21. Be speci- 1 i" 1;
Why? How? in concise words, stimulat— and straight to the point; to do so fic and definite, make your head tell 1‘ § '1 1 11
. ing the reader to read minor details the copyreader must pick graphic, something; 22. Never repeat the same ;. 1;
‘ in the story. dynamic words and phrases. He must word in the banks—use synomyms- 23_ 1: 1 1
1 Forms of Heads not merely pick words to fill the space, Don’t pad with unnecessary words, 24. ; if. :2 .
Heads follow four geometrical forms: but choose such words as contain Avoid the use of “in" as a verb. ’ 1 35 .1. 1
the drop-line, the inverted pyramid, “punch.” He needs picturesque words, 24. Write every head in simple 1 3 11
,. the indention, and the centered type. a good vocabularly, and a vivid imagin— straightforward words so that every: 1 ‘3 _‘ 1 11
1 The drop-line is mainly used in major ation. To sum up this paragraph, the body can understand it; 25. Limit 31;," 3 1 . 1;
decks of long heads, and as the only headline writer needs only a compre— heads to facts in the stories—anything 1 1 .1 1 1’
1* deck of minor heads. The inverted hensive and workable vocabulary of beyond this is misrepresentation; 26, I1 3.! 1 g 1
' pyramid is mainly used in minor decks action nouns and verbs to succeed in Give your head “life,” “motion”—a dull, .1 ‘1 1 1 1
of long stories, and sometimes as fea- putting the “punch” and the news wooden head has spoiled many stories 1 11 1 1 1
ture heads on certain types of stories. across to his readers. 27. A head should be written with an .1 1, 1
The indention is used as a minor deck Rules For Headlines eye to mechanical beauty as well as . 1 1 1
to add variety to the headline SChEdhle- According to Bastian, as newspaper grammatical and rhetorical expression; ,1 11 1 131
The CYOSShhe1 a small modification 0f practice has developed throughout the 28. Make each unit of the head—each “.1 1 ‘ ‘1 11
the CTOSSIih91 is sometimes used as a years, various rules of good practice bank—a complete unit in itself. 1 3‘ 1 ‘1
I minor deck. Examples 0f each type 0f have been formulated and various tra- Names, Numbers, Places 11 33 1 1
' head are given at the end Of this ditions have arisen that have finally 29. Use names, numbers, places, and 157 1 1‘
” article. A fifth type 0f head WhiCh is become the “unwritten law” of good like elements when they are important 1 11 i. .1
made up Of the former types is found headline writing. Every professional news features; 30. Pick the magic ,1 1 11
in the box head; that is; one Of the. copyreader follows these rules and words of the story to attract attention 11. ' ‘ 1‘
four types is either enclosed in a box, every editor should know and follow in he heads; 31. Avoid “says,” “plans," :1 l 1
i 01‘ the “711019 head and whole story is them himself. “will," “urges,” and like verbs as head- 1.. 5' ‘
1 enclosed in a box. The first positive rule to follow in line beginnings—they fix no respon- 1 i- 1 .
1 Every type 0f headline, no matter to writing heads is: Every headline should sibility and are overworked to the ex- 17;. 1. ‘ ‘1
what use it is put. is used ‘0 add be a complete sentence or implied tent as to be practically meaningless; ‘3 ‘i 1 I
variety to the printed page, and to sentence in itself, and every line in the 32. Follow the same style of spelling, 1 1
observe principles 0f contrast, sym- headline should be a complete phrase. etc., as the newspaper style sheet uses; 'j, i? ,1 '
metry, and balance. To follow this rule, these rules should 33. NEGATIVE HEADS are bad news , 1 1, 1 1
1 Basic Principles 01" Writing 3 be observed: heads; 34. Avoid “may" and “might”— ‘1 1 1‘ .; ‘1
According 130 Bastian, the has“: 1. Never divide a word 01‘ a hyphen- don’t use probability in your heads. ' ‘ 1 ‘
principles 0f gOOd headline writing 111' ated name between lines; 2. AVOid 35. Beware of provincialisms and ‘ 1‘ 1 1
VOIVB four basic points, WhiCh also beginning a headline With an infini— awkward twists in language; 36. Be- ‘1 . 3
.- form themselves in numerous combina— tive; 3 D0 not begin a headline With ware of double meanings and misplaced 1». 1 1 1
. tions for the sake of emphasizing and a verb. A verb used in this manner or unconscious humor; 37_ Don’t over» 1.; 1 1
clarifying thE‘iI‘ messages. These POihtS becomes imperative with “you” as the crowd the head with so many facts as : 1. 11
are: subject understood; 4. Tell the news, to make it nearly meaningless; 38. 1 1‘ 1
ACTION—The action of the Story; as much as you can iam into the space. And last, but not least, make the head ‘ 1 1.
1 what hashappened, is by far the “Km Be definite, specific, thorough; 5. Write answer the Who? What? When? How? 1;; 1‘1 1
important idea to get in the headline, the feature, as well as the news, into or Why? questions, as many as can be f z ‘1
because it tells the drama 0f human the headline if at all possible. possibly crowded in the head. 11:1Q '1 1
1 life. 6. Only well-known abbreviations are Headline Typography 1f 1 , 3 1
FEATURE—The feature comes next allowable in headlines, i. e., Y. M. C.A., Following, we give samples of head- .3 11 .1 1
in importance as a distinguishing char- G. A. R., G. O. P.; 7. Write each line line typography in many of the popular 11. . 1‘ 1
acteristic. Good headlines always in- of the head so that it will stand alone type families and sizes. This list is by 3111‘ ,1
elude both action and the feature. and make complete sense; 9, Use no means complete, but the most 1.11; 1 3; 113
. IMPORTANT FACT—When some active, not passive verbs; use short, popular “styles” are presented. Ex- 111“. 1
stories are 510‘” and ”Ck action, in Vigorous WOI‘dS; use expressions With amples are given both in capitals and ‘121 1‘ 1' 1‘
.f such cases the most graphic and im- force and motion; make a “picture;” upper and lower case. The large ma- 2;; 1 1| .
1 portant fact should be played up in the 10; Avoid awkward verb endings; 11, jority of papers use all capitals in their . 111 1
headline. Be sure to get the one big diStiHCtiVB major decks, but some use the admir— ; 11 ..
. FOLLOW HEAD—This head is used feature of the story in the headline. able upper and lower case styles, The 31', 1 1 3
on‘ ”second-day" stories, or the “second 12. Do not write fanciful heads full feature of this last head is that it gives a1 1 ;
chapter” of a story run previously It of metaphor and allegory; 13. Avoid a larger unit count. ‘I 1 1 1 1
must convey the follow-up idea, how- beginning heads with figures, but use 36 Point Heads 11 '1 1 1 ‘3
ever, nothing prevents it from having them if they are BIG figures; Avoid Although the following examples of 1:21;; ,. .' 3.; 1
1. action. double quotes—they destroy the balance this size head are presented in single 1:111 . 1]. ‘1 1
1 The combinations of these heads in- 14. Write feature heads for feature column style, they are seldom used in 1313i. 1 1 f ;
clude: stories where a single action, stories; do not put climax in feature this manner on account of the small 1111 ‘ 111111
and that alone justifies the story; heads; 15. Count in every line of the unit count per line. It is true somb; $11111 . ‘1, ‘1
- names; oddity in news; a single out- head until you are sure it will fit; make newspapers use this size especially in 3 .1311 ‘ .1 1
standing phrase; outstanding events; the head neither too fat nor too lean; the condensed Gothics, but as a rule, 12;.“ 1 1
1 big figures; striking statments of facts; 16. Avoid the articles A, AN, THE, etc., the largest size used for single column ‘ 55’; ' I , ‘ 1
all included in the BIG news of the in heads unless they really add to the (Please Turn To The Next Page) 1.; :1; '. 1
1 ‘ 1“ 1 1 1 1‘:
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11‘ I I3 Page Four THE KENTUCKX PRESS March, 1930 l
I {iii 5: I“
: I I”! I: (Continued From Third Page) Thirty-six point is seldom found in balance. The Herald series is recom- I
I g .41.”; y,
. 321:1“: I ___._.—— any newspaper except in heads of three mended if you like this style of head. '
: Z; , 1:; II; headlines seldom run over 30 point. column stories, or used as a banner line
, Ia‘A I __________ across the page. . _
- II I 30 Point Heads
; g 31;: II 5; ' These heads are the largest head that I I I
, III I er 0 '6 should be used by a community paper. :
' II I" They are the largest heads found in ‘
: 5153.“ '- many dailies and give emphasis to '
i 2 3‘: I ' stories and contrast and balance to
i ‘ III I! n the page. This size will probably gain
5 MINI E, favor now that the new slug-casting
~ I. ,4;.I 7‘ r-
‘ III I] machines offer the use with the new 2
': EIIIII I I. auxiliary magazines. s
n pper ower - a —-———
2 iii: lg . B d B 1 .
_ mIéiTTIIl‘II II 0 0111 O I-
. ii I} I] This alternate Gothic head, if used e t o .
i III‘II I? in the upper and lower case, will give ' . I
“(I III»: I a workable unit count. It is black and I1 011]]; I
iitfil. it: 5? ' attracts attention. 30 Pt F
2' Futile ‘: I . '
:3. iii: 1: 3 t ——————— U & L C ° 01‘ .
i LEi‘ll»~'\ 1* ‘-
2: :.:. l.
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1‘: IIIIIIII I Bodoni Bold in upper and lower case I
. 14y "Mn. ,1. . . .
I. IIQIIIII II makes an attractive hezdf espelcluerilllydlf It is not feasible to use this Chelten— I.
“III I the Bodonit Sines 15:13:? ltor a. t ea : ham Bold for single column heads. I
- lIIlIfiIIE i! However, 1_ as. a .1 1cu uni coun. However, it is a good type to use for; ,,
‘Il :II‘IIII I! , The Bodom series 15 used by the New double and triple column heads for I
II "IIIIIII I York Herald—Tribune, and, in the emphasis and contrast. It is prefer- I
I' I l-‘IIE ;- opinion 0f the writer, one Of the best able to use the two 'and three column I
“EH- I» ‘ .
III)“ I, , hegdhne schedules of any newspaper heads instead of a banner or “scare”
1‘ . IIIIIII‘ II 0 ay. head in community papers. Seldom is I
2. VIII; . +— a community paper justified in using ‘
;._ “III E This Franklin Gothic is very black . a banner head. Use this type instead.
IEKI‘IIIII‘ I: and surely adds contrast to the body _______
' I.‘ ‘IIII If -. type of the paper. The unit count of ’ .
I III 101/2 lends a difficult problem to the
I. I'IIflI ; I : headline writer. ' '
July I 3 0 v
l III I. ————— 0 IE 0. IC »
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I III 30 PT EX COND
I; lmlIll ‘l 0 0 0 ~
[It yfIziII I— I i
II’IIII‘ I I Cheltenham Bold Extra Condensed is I’
I :VI‘IIII ‘ I Alternate Gothic No. 1 is a good tYpe a popular head in this size when used ‘
I IELJIIIIIWT I I to use for a black schedule. It is used in caps as it lends a workable unifl
; . ‘IIIIII I , I o in both styles, caps, and upper and count. I
‘ I’IIII g I lower, and gives a flexible unit count. __.__._—— |
; Mitt l -
.\=-"‘iL" ' I .
l I THIS FRANKLIN 3 0 O] s y e I
"“WII", .
£1 IIHILI E This Cheltenham is some time used, I
I 2. “II 2‘ . but like all other heads of this size,‘ 3
, :. IEIEIEIII‘I‘I ?; lends a difficult unit count. G T“ 3 S 6 0m .
I IItlIII 2 __——— - I
-, ht =
II . - se ace I
’rll , a (CS 8 . I
:._.- III/“II 1 Cheltenham Oldstyle is alight-faced L
I II’II'IW : Franklin Gothic is very black and type and is not particularly adapted for I
. IIILII , 00 arge seldom used in this size on account of headlines. It does not give enough I
. IIIIIIII: _ the small unit count. contrast to the body type of the paper. I
. I : I I ____— ___———
5 .‘Ii‘IIg: . F or A ll 86 This Herald Extra Condensed is a 24 Point Heads I
'II‘IINI g very popular headline type as it gives A large variety of 24 point heads
IrIIII ’ . a maximum unit count. It is found in follow as this size is the most popular ,
I ‘I"III“ ' This Light Cheltenham is sometimes many of the city dailies which use the for major heads. This size always
j . Iil'IIl'II: , used in two column feature heads, 30 point head in preference to the 21 lends contrast and balance, and, in the I.
I. IIIIIII ‘ seldom in one column stories. The point head. If this head is adopted, majority of cases; allows a large and I
I IIZII'I ' Cheltenham Bold Condensed Italics is the minor banks must be run in a con- workable unit count. The majority of "
,._ I“: I: I preferable to the light face. densed Gothic to obtain symmetry and (Please Turn To The Next Page) I
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1 ‘1 *1. 1 1
1 . 2‘
22 , : 1‘
. March, 1930 THE KENTUCKY PRESS Page Five 1 1‘1. 1 1 1
(Continued From Fourth Page) ever, it makes an excellent two- 11. 1
. ——————————-——th td S t column head when emphasisis desired. Chelt. Oldstyle IS 1
newspapers in e Uni e ta es use . ‘ 1..11 I
, this size for their major heads. A Very nght Face 1 ' 1‘ .- 1
‘ THIS IS CHELTENHAM '”‘ ‘
‘ ' 1 11 l 11
1 FRANKLIN GOTHIC Chelienham I takes 2 2 1 11
a a ,1 » 1 1
24 PT EX COND BOLD EXTRA COND. Light Used W 1th 22; 2; 11
i l l ' ‘11 11 :11: ‘.
This type is the most popular head- ' ' 1‘1‘ 1112. 1 1
1 Franklin Gothic Extra Condensed in line type used toay. It is found in nght Face Type 1131.1 1 1
‘ a black head and used for emphasis. the majority of newspapers, both daily 1 :5
1' _ .._.___ and community. It is a very flexible THIS FRANKLIN GOTIHC 1 13 1
_ type and gives a satisfactory count of 111'
This IS BOdOIli 16 units. It is recommended for both Is EXTRA coNDENSED 1 1 1
_ handset and auxiliary Linotype mag- 1‘; " 1 11
1d 24 P F azine equipment. —-—————— 1.1.. ‘ 11
14 Point Heads 11:;2 2 1 51
,1 B0 to 01' Fourteen point heads should be in- 1 1 11 1 1
' A G d H d Th is L iO'ht F ce eluded on every headline schedule al— 2‘ 1,1 , 1
I 0 though many papers find a twelve 2'1 11 ‘ 2
00 ea .5 point head is as satisfactory. This size 21