xt74f47gtc0v https://exploreuk.uky.edu/dips/xt74f47gtc0v/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1997 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, January 1997 Vol.68 No.1 text The Kentucky Press, January 1997 Vol.68 No.1 1997 2019 true xt74f47gtc0v section xt74f47gtc0v r ' ‘ y
l; - r
F l ' “CF LEX 405 ;
. , I i F (UK) b .
M‘“ P E- S no t too . CENTRAL SERlALS RECORDYS
' ‘ " " J ' ‘ ' 3 MARGARET l KING L‘Bgﬁies January, 1997
, . 0F KY LlB
- r ' late! ; UNIVERSlTY 40506 Volume 68, Number 1 .
,. . :ihoudllt}: halt!“ i The Official Publication
_ 4 . “83 e “d: 3 of the Kentucky Press "
.. r; a” on t worry. You can still , Servi -
r g ., ,5 register for the KPA Qatbutgutou..rrr.»rrcris/MICROi‘Eii.
. ,.._. 5‘55" Winter Convenhon ;
. . .. ,_ , tan. 2244 in Louisville : THE KENTUCKY ..
-—— at the Seelbach Hotel. 1 JAN 2 lggl 5
Deadline for registering i
I 18 Thursday, Jan. 16. i '.’K LEBRAR'.’ “ER'OD .‘LS COLLECT'ON
_ 5 Call today! 1 -
i i l
. i i A complete convention
1 schedule can be found
1 on pages 14, 15
_ i___~.__ .
. __——‘__——_Cha—rf_1_"’m _____,.__,__.___.-,-,,,,, 17“" " " '
» Readers want ,_ . , ,
' 93.0 ‘ 5 5
more local news 83. g g
By LISA CARNAHAN 74.4 ' V '- ., §_
KPA News Bureau ? g ‘ 5 " . .- '5 ‘ '
The shopper/readership habits 65.1 . , I " - .7 f ;-j' , ,. ‘t‘.€§ ‘
- ., . . ‘ . 1.3- flailiaﬁhu" ‘ W353“ ., -; - .. ’5
survey, conducted by Preston- . _. , .2 . -, g gt. M. 7'21: Essay}... M’ft.’ l
55 8 " . , ' - .r". ' , l . . a..:$h'".'~‘-'§'=~' khrui’.‘ -‘»‘c lying} :H- — . , ‘zii‘égé‘ftz-‘r’n l ’
Osborne (formerly the Preston ' ; - .; 5: 1' 5 55-55:;359'51; 35,225? “m isgfgg-zliéﬁFE 92%;? astigt ‘ .
Group). holds mostly good news 46.5 i I)» 3' ~ , .1. . “a" 9‘” “t“ L: . » ' $1;
for newspapers. | 5 ~ , 5 '_.~ _5 .-.‘-."la;,,- 41‘; $1.2"? agar; ”3% I {T’Jgijfigtzl ‘ i . a
The survey, which since 1995 37.2 ., L , f ‘, ﬂue. tetra?” ii :‘i’i-zv was ’ “f - , r j; I
l ~ ," .. .* ,'_- M” 4J4”;- '..,; ~r= an?" r ’ 1‘13. f, mast/grit: ~. ' ~ xi
has been undertaken on an a year- '1" . , . ' ; ”its? $6 ,- .5;/7.557 J.-{.‘...:f;fgj::~.' .5;,;s,g, : _, ‘ g}.
‘ 1y baSlS, questioned 807 Kentucky ' l 3, «3‘: it ; ' ' 3.4%;‘5' «$33 ”3% " 5.3.553??? @335}? f ‘: g 1 , ' .7 5t .. 5
' adults about their shopping habits 18.6 lei-'7 _' 3’7? s: "“ it”. a, .1 $.51; . '
‘ and their readership of newspa- I ' 7' 5 " . ”l ;’535$ 33: .‘W ,7. is?;g,,',;_;;.j;; ~73; g, . :
pers. ' I\\\\\\\\\ ~ .\\\\\\\\\\\' .\\\\\\\\\\\ .\\\\\\\\\\\ .\\\\\\\\\\\‘ s\\\\\\\\\\‘ .\\\\\\\\\\\‘ s\\\\\\\\\V S\\§\\\\\\x s\\\\\\\\\\‘ 3‘
This Year, a new Phase was Local comes State Soo'al TV Court Edna Sports Coasters BLSIBSS .‘
. added to the survey to try and News News News , ' /r‘
determlne at what level of erosmn, 7/
t if any. newspapers were expenpnc- Newspaper section readership / '
' mg at the hands of Qn‘lme semces The above graph shows the percentage of respondents who read various sections of their newspaper all or /'—-\\
- and cable teleVIS‘W‘ news; I" most of the time. Local news recorded the highest marks at 92.8. The scores for the other sections were: .
, , response to the 01141118 (11168901), Obituaries, 64.0; State News, 76.2; Social, 57.0; TV, 48.7; Court News, 54.7; Editorial, 58.7; Sports, 46.6;
78 percent 0f respondents 33‘d It Classiﬁed, 51.4; and Business, 41.3. ' .
' was still important for them to
‘ , read the newspaper. And 74 per- level of importance the respondents editors shouldn't ignore. winner with almost 92 percent say-
. cent of the 76 percent who sub- placed on their local newspaper as It appears readers are crying ing they read it all or'most of the
.‘ s scribed to a cable or satellite ser- a source of information. out for more local news. In a ques- tlme. The closest finishers were
-. vice felt it was still important for And while the news from this tion which compared readership of state news and obituaries Wthh
themtoread a newspaper. year's report is primarily good, various sections of the paper, the ranked 77 and 64 percent respec- -
- , The survey also probed the there are signs that publishers and local news section was the clear See SURVEY, page 16
7 .' . iregssrﬁwﬁs“Writ“sagr”s“w”mtsﬁw«mm; ' , i g: , . t "
' . ~ g H _ 1 ; 3..- 161 L42; { it"s y f”: 95".“: -. p, Meetlng SCthUled lN .Jl l.) l ,
' ' / 27.59 .-. .7, is‘s‘;sétf%”«fae§.% 41,. The ofﬁcial business meeting of
I‘m , " t" .‘t ~, “was. as“ at; j"~ ‘o . .
- I I.- f" ‘ =— .» -‘ z- . 3* mam; f’wtg 3...; .3 the Kentucky Press Assoc1atlon Page" papers in the news
s 5 .. A -. ' -‘L ”I 5 _} .j, .. . , ’3‘“? f “ .«g; will be held Friday, January 24 at pg. ’ 2
_' ', ,. ‘3.we”;.y‘ﬁjqﬁﬁ,t1“‘u-.7‘“;5.."'?T’-i=-psj the Seelbach Hotel in Louisville ,
. 5‘ 8.7;} 1:51.54 35,455.55.,1.,5 2,5555%»... .1 ’**“*Wa,r. :; 2; to beginning at 8 é-m- . Mastheads are an important _
" 3:313?ka ‘4; is 3‘"“,&‘4lg.‘-41‘3¢4w‘c:- '4’}?ng cahanLV'w-r ‘ n. if, as _- w At the buSIDeSS meetlng’ VOt- part Of your newsPaper
'- i ., a ssé’: his *- ’ ing members will consider the pro- pg. 4
v. 3511?iT51;'1':ij,“':‘*."‘;f’?‘"r*~w‘v‘t t with , We” 4’? ‘3’ " d 1997 b d ts f r th
.5519.” ._ . . «a s. J ,. .,__,..3. WW _ Wt , P038 u 89 0 9
:~ ~ a“?1“"isd‘t"ﬁ.i‘a'rsj.‘2’~':f*«"‘ii"‘v’i’*~’?t=‘ii’m’éﬁssﬁiaﬁfﬁseﬁii" ”mm - 3, Kentucky Press Association and Employees show team effort
,3 . , . . a'.t,t,?"i‘:~*3.m‘ e:.i’.%p,ﬁ‘;;§-ft't?~1‘x’sugfs‘mén, .. Q's? it ‘ " " . the Kentucky Press Service as to cover major story
' M‘is“mafr§s§%w%% is“. flﬁme: _.;;_.;~;:"»‘ ,gi": ~ h“! ' I -I adopted by the board of directors pg. 10 .
l f . QM”, .5;-525%,»... WWW ##3g93?” k“~ f‘ 5“ a on Sept. 27, 1996, and will vote on
' is" r ‘Hrt‘rs‘srsi ‘ss .1 2" h 1' 0mm” for 1997- lnde ndent contractor status
‘ ' ﬁwﬁ #3“ i 1* iii. .f‘Lftaiég p -3“ 5 f ”a“ ”.01.! Those Ofﬁcers indude: nowpneiore secure
. u _ g =;-’:':&;- r17 ‘ iEké‘aylr’Ci‘.’3r’;: "ﬂiikﬂnvﬁz‘t‘ﬁﬂzgv 19¢ . 155$}? ' ’dk1“f{;:;’/A,:gf: .' ‘v President _ Gene Clabes
.‘ éwf‘ *‘fygﬁmwfv’rxlwﬁw g ”*3"; ’ ' L ‘ W in President-elect— Guy Hatﬁeld pg. 10 I ’
‘ ‘ 2 WW» Li‘ifEfiii;-“‘?l{"" “fiiﬁf‘i’éf$$ﬁf§ﬁﬂ$§ﬁ§ﬂ 1“?" m ‘ Md Vice-President — Russ Powell . .
" .. '5 g emswti‘ttamtwmm’stm «2-4;, in, t 1’ I |,..l~'i' ‘ Treasurer -— Marty Backus it you‘re in "'9 m’arket ‘0 3°" ‘
Wﬁﬁtwa twat w, Wﬁw‘g. " 'L‘.“‘5;;.j' u ~ 5 ‘ Past President — John Del VOW Pap". here 8 some advice .; -
.t .
'K" ":3, “i"
" Q ’5 . ., v~v ' 1' ' v‘ .' 'J . ‘ ‘ "- -. -v-"'-v- -~-‘-o .pm‘n-sma‘lnoO-tv“ '3‘ 'O'MW "'"" “ ' ‘ \ ‘ ‘ " ‘ " Inns ,- " . . .1
‘4. '1 l , ‘ e . L .. n . ' ’ .. 1' A 4" ' W’. ‘o ‘ f, .A f “ ‘.‘3 " "» ' o", ('1 ,‘ve-/— A ' A’.‘-.’ "’
”150-3. . J ‘ .. H.’ .-,. 5;. N‘ .1‘. ”"hs '_— r‘p‘.‘ ., ,f ” '. r. ..",_..":: ."‘."_" 5"" 5.5. .v ‘4. ‘.~_ :1 v, _.__ r. ‘
i’3?~’:"i " a"? 5 «2 .« 4‘ Mir :2» ~ ‘ .“‘.'_,..:..~ 4; “4"“ . . ~ . ~ . ' ‘5
._. , - ~ ,_ .. i , a ’r _. is v .. .-_=" L. ‘ 5, 'a,. ,‘ . “. “y

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Page 2 - The Kentucky Press, January, 1997
A KCIltlle 1 . h W
y peop 6, papers int 6 ne 8 w
Clabes to head SCFlppS role will mean antadditional focus; LUCCkC named editor master‘s degree in journalism from
. corporate giying in such areas as . Northwestern University in
Howard Foundatlon education, artsIand culture. awe of Herald-Leader Evanston Ill. and an M BA from
Judith G. “8st has been proiects and somal services. . P- , . (<77 7 the University of Hartford in 1979.
(,labes is 'i native of am Iiuukc ‘ ‘ ‘ '
named president and chief'execu- H i C T . v - was named edi—i - i 5h“ “I“, was a Bagehot I. 011”“ m
.7) . t . . . , enderson. She JOlnt’d bcripps " ‘ . l . i- '~‘ ' ll" ' ‘ V
[Ht ofﬁcer of the bcripps Howard . H tor (l tl I, 1 ((onomu lollinti ism at ( olunibia
Foundation Howard m 19‘1 as the I ) , - ) . N l i l3iiversitv in 1986-87.
‘ (‘l' b .' ,. . Idt . . Newspaper in Education coordi- ‘ ( X l n g I E) n! ,5- }, 1' i
K) ' ilk f” “‘1‘ ‘ .Ltm Of The nator at Scripps' Evansville, Ind. Heralddieaderi i t . .
h‘nltu‘ -‘_ P0“ for L years 9m” Printing Corporation. She was D“: lb ”‘4"ka . ‘ i LCNI LhOOSCS Gray
9" dfpponitment in 1990 as direcj soon promoted to community the first time a I £19 n - , d 1 l
_ tor 2 special. PTQJGCtS‘ for bCTIPPS affairs director and associate edi- woman has held ~ 1 ' A CW VICC-prehl Ll"
:ewspapgi division. She assumed tor ofThe Evansville Press. that POSlUOn 1,“ ?§I; ; Bonnie Burks (lray has been i
. er I???» uti§s in December. In 1978, Clabes became editor g9 newspaper S ‘ " ' ' named vice president of' Landmark .
,5 F e. . crippIs Howard The Sunday Courier & Press in IStOU- . (‘ommunity Newspapers, Inc. l
oundation 5 traditional work has Evansville and in 1983 was Luecke, 43’ replaces TlmOthY tLCNIi. l
focused on supporting excellence named editor of The Kentucky g gelly, Irl’ho became Herald- A 1968 graduate of the v,
in Journalism through journalism Post. 09? er FL“ isher and presxdent University of Kentucky with a 3
education, professional develop- She is the wife of Gene Ct‘ 1‘, S e had been editor of the degree in political science, Gray
ment and an extenswe program of Clabes, publisher of Recorder gag)?" slgeéigtorial pages Since began her newspaper career as edi- i
, awa'f‘cl'llse1$6]:irili"inaatlii(5)1111);s expanded Newslpapers and the 1997 KPA C “I‘hrad felt that there were qual tor of the Ohio County Times after E
presx en . . . ' '
iﬁed candidates for the position at 3:33:38 iiligegﬁgigegfor the l
—_The Kentuck Press __ ihe Herald-Leader and couldn’t be bxingmnyShe then weiit theforl‘h l
I . th . . - . .
y . 889;?" an to be promoting WM.) for US. News & World Report in l
humanism-«moments beams ;“’- - e y 581d m annoummg ms WaShington D C as marketing l
the _ ectsmn. ’ ' ‘ . i
WﬂudnmIﬂ/WWIMIHRMQW ”an GluuuG-ayﬁﬂandiesle: BMW” . Luecke came to the Pulitzer maimh and sales promotion \
memam District“ Prize-Winning newspaper from the Aft t .
Ky_m1_s.mmggwm, SI ISi P I IiWeek Hartford (Conn.) Courant, where G er reﬂhrning to Kentucky,
”.mideaddm-sbne she worked six years as assistant Lray “(if oAice "ﬁanager for the
Kan-1y? 01qu mm“ 15A managing editor/metro and then Kouisw e ".58 irector 0f the
W .m, )223m2 . Tom H . deputy managing editor. It was her Sentucky Agriculture Extension
mum second stint at the Courant, where ervtce. She. began working as
Di I . Ils-B she began her career as 8 features assoc1ate editor of The Shelby
"‘Mlm‘m' TomMoore.Shnfordlnteliorlmnnl reporter in 1975. News "‘ 197° and “named in
. II | In 1979, she moved to that capacity when The Shelby
. ‘ ﬂaws-m,mmyw 15:3":er . Louisville when she was hired as a News and The Shelby ISentinel
Elect “3' MWMY ”W' business reporter for The Courier- megs; tglform the Sentinel-News
PW , Journal. Luecke, who held several 5“ ' e was named advertis-
cagqmmmm EdRmey,Owensbombbsmgei-hquirer positions in her 10 years at The ing ganager in 1975. .
MP 'I . Ha I P' Timl I Courier-Journal, was a contribut- ray ”Wed LCNI m 1988 as
MWIWE’! ' ‘Prhg' editor of that newspaper’s advertismg director.
Merv AWE LouisvilleCourierloumal litzer Prize-winning coverage of
V'inePtuidun the 1988 Carrollton bus crash. She Dietz nam '
Guyl-latﬁektCiuzaiVoicedemes Am“ Division also was supervising editor of the t P . t id Erbhlscl‘ller
BarbaraMcDanieLToyotaMotor ourant’s investigation of the a am SVl C era
. Treasurer -
_ Manufacturing ‘
MWWWEW Egrglgzﬁtgrtgﬁzgom’ thh also . Ron Dietz has taken over the
m1 Advertising Division Luecke received a bachelor’s reigns at The Paintsvrlle Herald.
, T Revlett McLeanC . He re laces Kat B D k h
William Fultonleader em . ounty News degree in philosophy from Carleton p e ‘ 1c son w 0 l
Mitchdl. C I . . . has accepted a transfer to The l
. . Edi . Di .. 0 legs in Northfield, Minn., a
gust? D. . ’dem tonal Week SoePEOPLE, page 12 1
ms Death
TmWWmCanﬂyNews madman S
Dr.RmWolfe,EastemKentucky M
Mic“ . mm” Univerﬂw Emma Douglas Galbraith Allan 8- Perry-
Ml’mm Emma Douglas Galbraith, Following the death of John
Di I . I5 MGGIEIII Commemlsmmc Wyatt longtime editor of the Paintsville Wheeler. in 1958, Galbraith mar—
thidGreerjlinbeumwnNews T Ikti’dmmc' "9"9' ' Herald, died Nov. 23 of complica- ried retired New York business
W tions form Alzheimer's disease. She executive George Galbraith and l
. . hummmﬁm was 39_ continued her leadership of the
wens . ty KentuckyhessSeiviceStaff Galbraith, of Hagerhill in Herald. After Galbraith decided to
, EldndgeJlauy cm“ “”1 Davnd T. 1hompson,IExecutive Director Johnson County, was editor of the sell the Herald to Perry in early
. , 7 gonnm HowardIBusrxggs Manager newspaper for 13 years. She ﬁrst 1965, she continued to serve as the
D'sumw . I G I] II“: tyH ”Tana Davns, Advertising Director became involved with the Herald paper's associate editor until May
“an” niahan, News Bureau Director in 1945 when she and then-hus- ofthat same year.
_ . . 8-9 Rebalzwnkeseardi/MarketmgCoordmmr C‘ lb ‘
I “Dish-rt Bath New On Sue ck ta band John W. Wheeler purchased a faith was the daughter or l
Metz, County 3 tlook BuﬁycmSaImsuIIa,B(;osec'e illi’gAssistant a 50-percent share of the neWSpa- Samuel Milton Auxier and Anna
_ _ 10-11 Sherry Harper, Aldd‘eveeprtising Assistant per from former publisher Walker Aux1er. She is survived by two sis—
MaﬂyBackus,Appaladuan' NewsExptess RBCMIMLCarty,ClippingDirector Robinson. ters, Geneva Wilson Crider, of
/ . Linda Slemp, Clipping Assistant After Robinson's death in 1947‘ Hager Hill, and Fannie A. Hall. of
I, Dlsamn . Carol Payton, Clipping Assistant Galbraith assumed the role. of edi- Jacksonville, Fla, and by three
[EgnseHaUnakeI-Jackson Tlmes/Beattyville Holly Stigers,Clipping Assistant tor and publisher, a post she held nieces, Nancy Archer. Anna June
I terpnse Audra Douglas, Clipping Assxstant until the newspaper was sold to See DEATHS, page 11
. . ~ : ‘ ‘ " 2.’ ‘ . I ‘ x i. ' l

 t .
- The Kentucky Press. January, 1997 - Page 3 .
W db dd't' thb t thdf t
. By JIM STASIOWSKI . advance the action." they edit. But once something gets in the story.
If you think reporters _\ But newsroom lawyers can fly the Space it all looks good. That‘s what the computer has
and editors speak the 5 " Shuttle through the loophole in that one. “If l done to our words: Nothing ever looks bad on a
same language. you've a‘ don‘t use four paragraphs to describe the monitor. it all looks neat and clean and orderly.
never heard them talk ‘ ‘ mayors dandruff.“ the city hall reporter will so it all stays in.
about how long a story . ‘t " ' squeal. “readers can‘t possibly grasp the man‘s So let‘s say you've written a story. ."ou‘re
. ShOUld be. overwhelming insecurity.“ convinced everything is good. but your editor
The reporter and edi— “.354? t s \ Donald Murray. the revered writing coach of wants it Shhrtmg What’s the first gulp“)
tor haggle awhile. then I? l 2| the Boston Globe. says “A story that includes Most of us go looking for full paragraphs or
the editor decrees. “OK. ‘3" i too much and lacks focus is often written to sat— “intent-pg to cut. That‘s fine if vou assume '
write 15 inches.” L ' t isfy the chorus of editors and censors who haunt you‘ve put in Stuff that didn't belong in the first '
To the editor that .p , . _j us all." place.
means, “At most 15 inches”; to the reporter, it Murray has pinpointed the writer's argu- Here's a better technique: Before you try to '
means, “When I get to 15, I'll go get coffee. them ment: “The editor made me ruin my story." cut chunks (,f the 3“,th go through word-liv»
come back and add another five." . I’ll read a bloated story and say to the word and cut phrases: words. even syllables.
No issue in the newsroom is as volatile as writer, “Geez. these six paragraphs seem exces< Turn "however" into “but". instead of “started to
. story lengths. When I was a rookie reporter. sive. In a story about adding new parking falter," iust use “f‘altered”. leave out a long title
1 nobody cared about lengths. and circulation spaces at the mall. I don’t think you need to that no‘reader cares about.
nationWide was dropping. Then our industry explain Einstein’s Theory of RelatIVity. William E. Blundell. longtime writer and
l meticulously studied our readers. concluded The reporter Will roll this or her eyes and editor for the Wall Street Journal and author 0t-
5“ they didn t have time to read long stories: so we say. You dont know my editor. . a superb book on newspaper writing. “The Art
{ made every story short. Sure enough. Circula- Much of the Junk in news stories gets there , d (‘r'if't of Feature Writin r ~~ MW. “\I'inv
l tion kept dropping. because the writer thinks the editor wants it in. m ._ 1 .. , t . - _ . LT f ( ' t ‘
l 7 . . . . . . . . wiiters first try to (ut their stories by removing
' No one has a foolproof formula for how long the editor thinks the writer wants it in. and nei- ‘ . t , _ ) ‘lt .7 .. U . h‘ _ , f “1“!“
a story should be. Every writer I‘ve ever met can ther has a clue the other think it’s junk. tint]? {htthuh'lct‘ ; lt‘tffirr‘t)t.h “I ”If in 1“" l 1'
make a convincing argument that. “If you cut So writers: merite at a reasonable length. n ‘t d “it [h ( 0 t 1” (m ”.r hm‘,‘ If rttmh' (U
. . . t . . the opposite because I can Usually saye enough
those three paragraphs from the story. enor- leave out the stuff you think peopie wont read. . .- , . . ., . ,
. . . . . ~. , . . . : . . . _ . . . space with word—by-word cuts to pieclude ina‘toi
mous fissures Will open in the earth s surface Anticipate your editors additions It the editoi . ”1.7..
i and swallow medium-sized cities.” says. “You need to add such—andssuch." be ready “mitt" i -ll _ _ . l _ . “W i l . . . l -l' . T
As a general rule. I like what Kurt with. “But nobody will read that." unu .mmt ( t h‘ “N ' )ywmut ( mm“ ‘
t Vonnegut. the novelist. says: Don‘t put anything A lot of writers toss everything in the story takes "WW “nw than any ”1h” hull)‘ but h“
in a story that does not reveal character or on the theory they'll cut the weak stuff when See EDlTlNG~ page 9
Jewel] fallout leads to court Preston Group announces name change
The Preston Group. Kentucky’s oldest public relations firm. is now , " .
By BARBARA Z- GYLES 500 (XX . 1 l Preston-Osborne.
“Emir ()Cliyrhptc‘tlmmhlhg 5115‘ $‘ ‘ ) 5L“ Cment Formed in 1968. the company has six subsidiary disciplines includ— .
P9“ it? 1““ ' 9W9 is attorney 4 s ' in r its opinion studies and analysis group. now Preston—Osborne ” ,
understands the nature ”f ”9W5 TCdLhed Wlth NBC Reiearch. In addition. the firm specializes in corporate and institution- /// “
reporting but 533’S the media NEW YORK (AP) _ Richard a] reputation management. crisis control. marketing. public affairs and g /
- thUld have thWh more restraint Jewell. the security guard who graphic design.
‘h covering hls client last summer. was the focus of the investiga- On Jan. 1. 1997. Phil Osborne became chief executive officer in
“If [the press] was going to tion into the Olympic park addition to his current responsibilities as president. Thomas L. '
reveal hls name when he was only bombing before he was cleared Preston, the ﬁrm's founder. will remain as chairman ofthe board. ' /
a suspect...|J'ourn_alistslhad a duty by the {IOWfrhmt‘hti reached a Osborne, 43.joined the company in 1985 and has served as its pres— \
no to sensatmnahze the story and settlement of more than ident since 1994- . I
to make sure any information W?“ $500’000 from American televi- The Preston Group recently was named by the national publica-
absolutely accurate.’ says L‘ Lm Sh)“ network NBC, The Wall tion, INSIDE PR. as one of America's 100 best public relations firms. a '
WOOd‘ a partnerttin the Atlanta Street Journal reported Jan. it ranking placing it within the top 4 percent ofits profession. Previously. /
t hrmlgfvyggdl):?§r(g‘mg:nﬁeld who When the settlement was the magazine rated the ﬁrm one of the nation's top 12 in strategic plan— .
t . yt‘ th At] “t J m ’1 . nd announced on.Dec. 9, noamount ning, top 1011i innovation and top eight‘in issues management.
repres‘en 5. e . an‘a‘. ou a d . was revealed dhd NBC ‘bhued a The Preston Group is a KPA Assoc1ate Member and has conducted
l Constitution.‘suggests the papers statement saying It agreed to several retail shopping habit surveys for KPA and member newspapers '
helped Jewell 5 cause by forcefully the settlement to protect confi- since 1987
and consistently questioning and dential sources and would have '
seeking explanations for the gov— no further comment. No apology Av___.ic.__-._,.,___,7W W WW Wm WW .
ernment‘s every action in the or retraction was issued. "‘h“""—*‘_—ﬁ"”"ﬁ"w“W’i"""""“'*":”“'“"' "’ ' ' "”“Til
investigation" 0f the bombing 1“ The Journal said the two i .
WhtCh two people died. sides agreed on a settlement of 0t ega questlons l , .
BUt NOV- 6~ WOOd notified more than $5()().()()(). quoting 1i /'
(lﬂhflt‘ld that Jewell wants a people familiar with the deal. It l ‘
retraction of the Journal and quoted JowplL 34. as saying he d? j *
Constitution stories pertaining to about a Story Or a . l ‘
him. a request the dailies do not See SETTLEMENT, page 9 h
expect to grant. In a written _ , H
response. Canf'ield said Wood has Ff” some editors. that ‘5 the lt
not identified any errors. practice. Ken Bunting. managing T 'l
t- “To retract something. they editor of the Seattle Post- a t 6 ii
need to tell us what we published Intelligencer. says he did not pub- ii .
that‘s not accurate. said (Ianfield hSh 'JCWOHh name the hr“ day ‘t :3“ l ' i
recently. surfaced “in keeping with our poli— F01 H0 TLINE 5: h‘ --“ ll
Because officials never arrest- cy that we don't name criminal Shim-SE :’
ed Jewell for the Atlanta bombing. 51151390” “ht" they V“ been 3
Wood says newspapers should charged." Yet the Seattle paper i
never have printed his na me. began using Jewell s name the day :l (5 ) 5 _ ,
despite leaks front FBI agents that ”ttt'l' 't hmhhlt' lhll‘llt' through ll
. lie was a suspect "one of many." See JEWELL. page 9 > ,
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Page 4 - The Kentucky Press, January. 1997 ;
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o r -
Mastheads. An important part or your pape .,
By EDW'ARD F. HENNINGER rm“"ﬂ ‘l editorial page can move elsewhere. .
A relatively small ~—-~ but still important 1 ~ 3 ° Quite a few newspapers place the masthead above the editorials.
design element in your newspaper is your mast~ l .4’ ‘ That s acceptable. if the masthead itself isn't too large. Otherwise. this _
head. 1! _ placement makes it difficult for your readers to get to the "meat” of the '
The masthead is not the nameplate; the . g; page your editorials. As an alternative. you could place the masthead
nameplate is the name of your newspaper on , below the editorials. lf' there are only three or four names in your mast—
page 1. Some editors call this the flag . . I head. consider running them in a line below the Opinion page flag.
The masthead is the box you run most " ° Keep the frame of the masthead simple: no round-cornered or .
often on the editorial page that tells your , notched boxes. please.
readers Who you are, Most maslheads contain ° Keep the typography clean. Avoid script type faces and bunidit'ious
the names of key people at your newspaper. At in the use ofitalics. 1,
many smaller newspapers. the masthead coii— ‘~..,, ° When listing names. as acceptable for you to mix hold ttitles‘.’i and '
tains the names of most of the people who work there. to give credit to roman tntunt‘s‘th‘ but he consistent in their use .-.
each and every one who contribute to the product. 0 Use proper typography to align names and titles. Your options are l
Often the masthead will contain a smaller version of the nameplate. almost unlimited. so choose an approach that is quiet and simple. f
used as a logo. And ifyou have a motto for your newspaper. it. too. mil} ° Fight off the temptation to use too many logos in the masthead “a .i
also ht‘ placed in the m‘dﬂht‘ild- these elements tend to add clutter. If you must use these logos. consider i
Here are some tips for design and placement ofthe masthead: placing them with the postal box or Staff directory.
' Many “NV-“P3P?” place lh“ masthead on Pail“ 4~ “hi-Ch ”ft?” is m“ The masthead is the printed record of who's in charge at your news-
editorial page. This frequently occurs because regulations state that the paper. If your masthead receives proper presentation. it helps you * and
postal box need not be part of the masthead ~~ it can go somewhere on your newspaper H look professional.
Pat-{9 2. 3~ or 4- M)” clients often P130“ 1h" 905”] box With a staffdirectory Edward F. Ilenninger is an independent newspaper consultant and ‘
'Wllh phone numbers: on Pat-I“ 2 or 3- the director of"()MNIA Consulting in Rock Hill, S. C. You can reach him at
° Because the masthead does not need to be on page 2. 3 or 4. your 803-327-3322 fax: 80332733253.
6—ff___—_————_—_——_—_
pzmon pages
T—T—l— d d b 1 k' d'
oca ta ent a nee e , ut ac mg commo 1ty
BY M.L. STEIN cators locally was voiced by several . _ ,
Opinion editors are seeking out other op-ed editors —— particularly L y ' Op p te t d 0t
more local talent to write op-ed those on smaller papers with limit- aw er. lnlon r0 C e ’ n Immune ,
columns but finding out that devel— ed staffs _, who mentioned the time By M,L, STEIN ‘
oping them is a talent itself. consumed in editing sometimes Op—ed page editors comfortable in the belief that trafﬁcking an opin- l i
This was the picture that awkward copy. getting pundits who ion makes them immune from libel suits ought to worry, according to a
emerged during interviews and can meet deadlines and impressing legal expert.
panel discussions when opinion edi- on them the need for tight writing. “You should not let down your guard because it’s an opinion piece,”
tors C(Jn vened recently in 1.05 "Nevertheless. l $90 a Viiltlt‘ in said Robert D Richards. a lawyer and associate professor of law and
Angelos. not relying entirely on traditional journalism at Penn State University.
Sth‘Y‘iil said they Still rely fairly syndicated columnists." said Eric In an address to the recent annual conference of the Association of
heavily on syndicated columnists. Ringliam of the Minneapolis Star Opinion Page Editors (AOPE) in Los Angeles. Richard warned that
even while scraping their communi» Tribune. “l‘m trying to give younger opinion articles have been vulnerable to defamation suits since the U,S_
ties to uncover home—grown writers writers a chance to express their Supreme Court ruled in favor of the plaintiff in Milkovich vs. Lorain
with something to say that impacts ideas on such subjects as welfare. Journal in 1990.
more meaningfully in the li\'('.s‘ of crime and ”the!” things." ‘In that case, a wrestling coach sued the paper for a sports column in
readers Subjects include education. During a panel session he mod- which the writer opined that the coach had lied to a committee investi- l
welfare. crime. race relations. gay erated on the problems faced by op- See OPINION, page 9 |
and lesbian issues or the ups and ed editors. Ringhaiii said he was , |
downs ofsingle motherhood. "tired" of paying $35 a Week to syn- ued. “l look for people who are Times op-ed articles editor l
(‘onferees at the annual ineet~ dicates for writers he may only use involved in something. They are Mary Heffron Arno said they were l-
ing of the Association of Opinion once a year. He lauded Tribune usually the movers and shakers in picked mainly on the strength of ‘
Page Editors (AUPEl represented Media for offering to sell its contrib— town." other writing they had done. their l
‘ newspapers ranging from the \Vall utors on a "per use" basis. Some in For most of the editors. the reputation for advocacy, m- on the l
Street Journal and Los Angeles the audience. citing their limited decision to veer toward backyard basis of a freelance submission that z 1
Times to the Eugene. Ore. budgets. also spoke out against syns voices stems from what the Miami stood out from the massive pile ”f 3
RegastenGuand. H dicate contracts that don t take Herald's Richard Bard termed the manuscripts pouring in every day.
. A()l’I‘. President Ioni usage into account. ‘ need for “local perspective. Others. 8}“, said. were subjects of a
Wellman ol the Toledo Blade said . This prompted Alan Shearer. ' “We want, to give readers some- news or feature story that caught
his entire Saturday opinion page is editorial director and general man— thing they re not getting from CNN someones eve ‘
given over to local contributors. and ager of the Washington Post or the Internet." explained Marilyn A thei: Am)“ ‘I N ‘ngl , 0 _
two others get Sunday space. Writers Group. to advise from the Duck of the Santa Rosa. Calif. d dm) N p} 57 ( i, (3“,- . p
“The syndicated pundits still audience, “If you‘re only using a Press Democrat. “Generally. there 8 e itor .09 Rubinton.a “if"!
dominate weekdays. but there is a writer once a year don‘t huv the is less writin ’ ( ualit ' with lo‘ I colleagues m search ”f writers. It
. . ~ . ls l .V (a
strong interest in viewpoints from column." Shearer said his group contributors. but we also get some takesa tremendous amount “f “m9
the community." he noted. The will not sell material on a per use very good writers since this is a city and It helps If you know what
Saturday Essay page. Wellman basis “because we treat a piece as with high demographics in educa- you re looking for, whether It be an
reported. has brought a big increase exclusive in your market." tion." "3P9” 0" conservative issues. femi-
in letters to the editor. In an interview. Shannon How a newspaper can recruit nism or another specialty. Before
“It‘s not the easiest way to get Ilittejohn of the Wichita (Kan ) and cultivate its own stable of writ- taking on conservative pundit, f
op-ed material, but what the locals Eagle. said syndicated columnists ers was exemplified at a panel fea- James Pinkerton. who is now syndi-
write hits closer to home for our currently account for only half of turing five of them from the pages cated. Rubinton SOUHded him OUt
, readers.” commented Diane Ollis of her page as the paper moves toward of the Los Angeles Times: a history over 8 two-hour lunch. the. editor
the Austin (Texasi American- increasing community input. professor. literature professor. high said.
Statesman. Her reference to the. dif— For its “(‘ommunity school teacher. pro-life activist and (Editor & Publisher, December
‘ ficulty of corralling good communi- Connections" feature. she contin- African American lawyer. I4. 1996')
t ‘ s l
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 ' The Kentucky Press. January. 1997 — Page 5 _.
F‘ t d - 'I‘ You can walk our
ron page a S . O y .
. . . h . ,‘
do 1t or not to do 1t way t0 ent USIasm
-‘ Ad-libs© WV enthusiasm is a “strong exciteiiie't'
' BY KEN BLUM by JOHN FOUST of feeling ” The key word here is 2
.., It is another one of those issues that has my left—brained editor's Raleigh, NC ‘ "feeling." Feelings ai'e on tho
l} instincts doing battle with my right--brained businessman's instincts. Once I heard ' F; 3;: inside. But feelings an. rpnwuid .
f ‘The left brain says that the front page is for news only. The right about a fellow who . " and at'tpenxti ht Mm: m. (to on
i brain asks. why‘.’ . _ p , . couldn‘t muster 4. ,. the outside. In other words. our
t In my case, the editor wms out again. Vt e still do not run ads on any any excitement for A enthusiasm it- linked 14. our ”mom
of the front pages of our publications. The front page remains a sacred his work. He was ‘ v ' .\ person‘s “ alk “I“ a 1M
cow that is not to be defaced or defiled by a display advertisement. so frustrated that about their att it iide. ()iiee ! y at
But there are some very good community newspapers that do allov he sought the “‘ \'t~\’llltl_il \\ith :1 client 1,, [1“. |.,t,|,\ m
cate space on the front page for display advertising. Usually the ads ad\ice of a \yise man "How can l ltls office litttltlitlL‘ 'l‘litv t‘lt tator
’ appear in a strip at the bottom of the page. or as an ‘ear ad" that ltt‘t