xt74tm71z72k https://exploreuk.uky.edu/dips/xt74tm71z72k/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1946 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1946 Vol.17 No.7 text The Kentucky Press, May 1946 Vol.17 No.7 1946 2019 true xt74tm71z72k section xt74tm71z72k ; 5.3-,»;-;;~_--,:~,;;~:.—.:j;- , . .:7:733:79f§:'.i::“:;':;;l}?2';fli2:251"it“I4.fljifiifij‘.:-.:i:§5§37ii:ii:v:Effigy-:1'Zi'fifir'fiyt.furl-lit?1': M ' . ‘- 1-“,gym;v;,m-t,;wedgesday-we~'-' ‘5 ’i '.
April, 1946,:5'.:-.,;»~~ 1
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. PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - - Or, BY, AND FOR KENTUCKY NEWSPAPERS i "
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* QILUME SEVENTEEN W, 7946 - NUMBER SEVEN :j
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i ' o “i I
- omposmg Room Costs Can Be Cut Down , , c
‘ [Viking at a recent mechanical confer- litres will make. not marked as to where or when they will i ' i .-
i (onducted in Pennsylvania, Edward O. “Newsroom disregard for established style, be furnished. ‘ , g j,
(,3 mechanical superintendent of The making style to fit the occasion and whims, "Size of original cuts marked on layout ‘ i ,i
. ‘sburg (Pa) I’atriat and Evening News, thereby causing confusion to operators, not properly designated, which is discovered ’ .
u that the greater part of composing proofroorn and foreman. when cuts arrive from engraving roonr. i
rtosts are those fixed by Management, “Far too many heads returned to news “Advertising solicitor not having clear in ‘ , . '
i ‘i\'lrich the superintendent has no con- room that contain nrore units than Ir'ill go his own mind what advertisers wanted when ‘ ‘ g :. i
. . - ‘Cited as such costs and practices con- in line. he marked corrections on proof, passing it ; i i '
m Ililrg to costs were: wages and hours, “No attempt to keep count of columns on to layout man, believing he surely is a i ‘ _
Niall flow OfiL'OP)’, carrying of operators or inches of copy sent to composing room. nrindreader and will know. i i ‘
ptflk loads, no deadlines or deadlines “Overset—failure to cooperate with forc- “After 10 to 20 proofs are furnished, send , . i I
, ‘ ‘tfllorced in advertising copy, correction man Or to make attempt to control this them 30 tear sheets on day of publication. 1 i
\ ‘resetting of ads and makeovers. costly but widely prevalent condition. “‘And the apparent belief of advertising , l i i
' NS due to wasteful practices can be “Last minute changes by makeup man department that you will furnish as many g 4
, rinated brrt, other than informing man- from newsroom, substituting one story for nrats of entire advertisement as their hearts ' ,. 3-1
\ ~ into! each situation complete with facts another after pages have been made up, or costomer desire—Free-Free. There abso- ,‘ ‘ 5v
. : figures, a mechanical superintendent thereby causing bunching of pages in stereo- lutely should be no charge. it is service which , . if z ‘ .
. if) nothing in most instances, he said. type room. , you should be glad to render. If you happen 7 j “/‘1 ‘_
(Directive action must lie between ed- ”Stories coming in late from newsroom to be in a competitive city and your zinc . i '
rne prices. \ and management, Davies asserted. of happenings the day before. This is an— cuts are. likewise furnished free, you should i '1 ‘ , l ‘:
sfifledpl‘o- the following quotations from his re- other regular cardinal sin. . be wrllrng to gladly roll several mats so , , i 5;
s a monu- ', [\Davies lists management practices “The constant and ever-waging fight for that your competitor shall likewise be a ' l {:1
Look at .PllliCy (or lack of policy) contributing later and later editions, taking no thought recipient of your generosity." '- i j i i
' ~ . ,' . . . ., . , '. ‘2. ‘ ' . ~, ' Z . - 7 ' ________ _______ r ., . ‘
lower rate:t0c()rrrpos1ng room (outs “lillhi-ht for. home delivery and apparerrrt'l‘) . caring . . . . ‘ ‘ ‘ g : 5
.(an be eliminated by proper action less. Assuming that when all copy rs in com PGFHICIOUS STICkel’ Compolgn ; g
[was made . itpart of the publisher: i posing room the work is (10116, instead Of Those publishers who have been worry- , i I
arly every- "3t, editorial: -, juSt starting. ing about the sticker campaign in which 1
ctricil‘y. ll‘ ~\cessive amount ()[icopy close to edi- “The difficulty of composing room exec- liquor advertisements clipped from the local 7. 1 , l .
lour many lime, . . ntives in getting advertising departments newspaper are mailed in with an attached , - '
1’5 0' 900d Pl flow not regulated properly. to 6111'01116 deadline depends to some extent sticker bearing this statement, “I don’t like , , »
I employee . . [isgtlicled and sometimes tWo or three upon your competition. If your competi- this ad in my paper," and Who have been ‘, l. ,
,s-managed , lint guides on stories. . . tiorr is keen then there is the tendency to following our advice to use the wastebasket. - -' 3
Pl returned because of poor editing. accept advertising and corrections just any- will get a laugh from the experience of the ‘ i l
- ’E'leat complaint isP‘il'l‘egible'copy, espe- time. Rolla, Mo. Daily New lira. One of the , . 7 i
‘ Lilreamers and heady “Now let’s see what are some of the com- stickers was attached to an advertisement :
Ny iiing at any :idea of a systematic plaints against advertising: of the leading automobile dealer in Rolla. '
l ' ‘ ‘ng of copy, especially prepared copy “Again too much illegible copy and not And why not? If newspapers can be bulk ‘ ‘ W , g‘ ., " y.
. . ‘ Showing. at a glance the amount of concise instructions. dozed by one minority group there is no rea- y j' i ,
d . any mlmber of specified typewritten “Some copy and nrats missing and layout son why others should not follow suit. ‘ , _ i, ', ‘
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,1 , 1 Page Two THE KENTUCKY PRESS May, 1946 ; Mai
fl' , l l
, ii i 1' Preparing FOI' An Earned our promotional ell‘orts it might be some- opinion there is substantial basis li()l‘21t0il§
1 , 1’ Summer VOCO‘l’iOl’l thing like the lollowing: ‘Better newspapers 01 action by the advertiser when the New
: . l . _ ' , _ [or better newspaper public relations.” " paper makes possible a kick-back to the loca
l 1 Periodically the NIP-3‘ (.entral 0th“: I‘C' Members of the NAM committee are: .—\l- dealer on advertising placed by an agen
f, ' l i "CiVC‘S 11“ lll‘lllirl' l'rom 1‘ weekly lNbllSllcr leman, Long. Vernon Saniord, Oklahoma in the newspaper on a 50-50 arrantrenieii‘
' 1 l “'11" would like to know whether he can Press Association; Cranston Williams, i\mer- by which the dealer and advertiserj slizirll
(‘ i i Skil’ an issue during ‘1 week when the stail ican Newspaper Publishers’ Association, and equally in paying the national rate.~liidiinq
i l l i is taking a ‘11UlelCCdled Vacation: P0511111 Doyle Buckles. Alabama Press .-\ssociation. Bulletin. 1 i l
I : laws and regulations co not sanction tie ________ (——
.. I ii i skipping of tin issue, But here is a possible News G if L . fi_’_’_'#_.___“—__ 1
if i i solution. tested by several publishers during papers e . .Orge H you haven t had your electric light 11ml
.1 1 war years. ‘ 5:30 re Of Advertising :5 ~ .1 ‘ power wires carel'ully checked recently,d
i A {month or so bel'ore the proposed aica- mm‘? the “at [I]? acheitising media-oi ‘[ “0“" \Viring, which ““5 thousht 10 iii
. l tion, start gathering feature stories. advance the U- 5- Pl‘WCd ‘1 “till 110k 1” ”mblleg in first-class condition, caused " (“Stlyfi
l l schedules ”1, events, letters l'rom former ()1. manpower anci morale behind the war el’tort. in the Holdenville Daily News plant it
i 1 well-known residents, and other news mater— Today they are playmg no less \‘ital a role cently. destroying part of a new shipment o.
l , ial ()1. interest to readers. in mobilizing our national strength and re- newsprint, making necessary complete re‘
1 ‘1; 1 Have the type set and standing. Add to sources to solve the problems ol reconvcr- decoration of the offices. and causing Ill:
. , ll this a page 01. np-to-date illustrated news sion and peace. It is significant to note that, newspaper to be printed out of 1mm fo
1, 1 11 l plate for filler. if necessary. in the total. U. .8. ad\ e1 tising effort, new». several days immediately alter the fire. T11
, i? " When your regular edition is run 05' one papers continue to be the largest and most Holdenville fire was the result 01 overloadin
1‘ week before the vacation week is to begin, dominant lorce. These figures tell the story: the circuit. Because oi the overload, iiisiilzi
. 1 immediately make up and Print the Vaca- in 1045 the dollar volume of .total adver- tion was burned oil the wires inside (0“,
i ii tion VVec-klidition. Address and bundle the tismg 1“ U- S~ Newspapers ((131135 Spnday, dun-5*2111d ‘1 511"“ Cil‘fl‘it (16‘1‘10P6d- Hav‘
. l l papers and deliver them to the postofiice {01- and (weekly) was 3,060,000,000. 1111s Iwas your wiring checked! I
1 } 1 distribution the next wgck, paying the Post. 43.4"1, ()fall the money spent tor advertising
. l i age in advance. in the five major media combined; more
l ilnstead of waiting until the Vacation than out: and a half times the volume ex— EXCLUSIVE f
l 1 1 \‘\'eek arrives. now is a good time to prepare pended lor all-Radio nine; exactly tw1ce the . f
iv 1‘ ll and set in type the feature stories and news total volume “1 Magaznjes; “11d more than FEATURES 9
l l “ articles. a l'ew of these each week. There are 56‘6“ UmCS [110 volume In Outdoor - - - and 1
. l a lot of good stories waitingior this issue. twentyltwo times the volume in Farm That Give YOU!” Paper ‘
l i112 As a matter of fact, the Vacation “‘eek Lcli- JOana 5- ‘ 1 ,
115‘" ~ tion could become a novel issue of perennial 111C CSllméllCd figures 101‘ ““111 U- 5- VOI‘ EXh'O PUNCH
. l interest [1, the entire community.——i\rlichig2m ume of advertising carried by each medium
l 1111 Bulletin in 1945 follow: -’ :
1 ii ._ 11:?Ҥ1>(11J015 s obiwoaooo 13411:, STORlES OF THE STATES; \
l- 1111; d(l1()...,,..._.,...._,....,,,.__ Jr12.000.000 1/.19/0 Uniolds “19.5“"! of Americas .
1 ill: 1946 Newspaper Slogan Magamles ammonium 21.79;. greatness, State, by state. .
l lli The slogan rm- the 1946 National News— outdo” surmount) "9"”? '0“; WE GO _ plainutalk
' i l iill ‘i paper Week. sponsored by Newspaper As- Farm Journals W5 29~000le0 19% aboui'ilyin'g‘and'l’lénes' :1
i i ‘i! sociation Managers. lnc.. in behalf of the ,. ,. f—f—*—#—~ __#, .‘ .-1 1.1.1:; ~ _ . 1
l ll newspapers of the United States and Can- IOIAL .........,,.......f>l.021000.000 10000“, lNTHESE “Mllfgssfififasu _
l ill adafwill be \ Free Press—Voice of Free- ___—_—_._’_fl__— Human Int-8351 S 0 S ecial
l 11 1 dom. Guardian of Liberty.” it is announced Double Billing invoices overAmenca. IAND . . I. l1 by _
l l‘l by Gene Alleman. chairman of the NAM Bring Agency KiCkbOCk I'V‘iaflrtivcies ‘iI'Om' ‘time' tqviimsiiing- 1
i ll 1 Newspaper Promotion Committee and sec— Three HSPA publishers have asked [or 1 Walter Shead,WNu. _ aFl'ed‘
l i i i retary-manager of the Michigan Press Associ- the citations of two cases involving court ac- . ton GOI'I'BSDOHdBMiPaulme’ d' f
' j :ii‘i ; ation. Inc. tion on double billing [or national advertis- ' el’.ick,wNu foreign correspon
l 1 The Slogan was originated by John B. ing accounts—one bill to the local dealer at ‘8'“. w_ ]_ Dryden, WNU i303 '1
i 1‘ 5 Long, general manager of the California the local rate and one to the agency at the 'ediiOl', and Al Jedlicka. WN
. i111 1 Newspaper Publishers Association. Who last national rate. We hate been unable to find Chicagfl correspondent, ' .
‘ 1 ‘ ' l1 year served as chairman for National News- any report on these cases in American Law ' ' YOU can gét these exclUSWe is
l 1 ll paper “leek. Reports or at the state law library. Further- 1 tines 10‘, yOUI'i paper Dilly .‘
1 l 1‘ ”One of the new activities of Newspaper more, inquiries to several advertising rep» tea h‘p'qmedsyndicate Serv-
. i ,ll Association Managers in its program of news- resentatives and agencies have failed to bring :Ehmug ' ‘ WNU branch i0 ex- ii:
- paper promotion is the preparation and the information. The closest lead was an in- Pet-Ask!!!” advantageS. i1
l mailing of discussional bulletins devoted to cident in California in which a national ad- pm“ “5 maayoihi’li ‘
the general theme of better newspaper pub- vertiser eliminated a newspaper from its 1 i
ii 1’ lie relations." said Mr. Alleman. schedule upon discovery of the “deal" he PRINTED i
1 “It is the belief of the NAM committee tween its local dealer and the newspaper.
. , , that the best way to attain better newspaper Even though there may be no instance in SYNDICATE SERVICE .
1 1 public relations is to have better newspapers. which an arrangement of this kind has Western Newspaper Union 1
1 1 If we would have any year-round slogan for reached litigation in courts. it is counsel’s i‘
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 1‘ J V I I 7) if 7 71d 7 V "M "W‘hfimv V 5 7 : my 7 V V V -:
W46 ‘1’ May, l946 THE KENTUCKY PRESS Page Three ‘ i i ,'_‘
El$lS [or 21 coii'w‘. i A l I 0 ' " i 'i l 1
\'l1€1] the next , I; j-
ack to the loc' 1} I A
by an agen, If I”
:0 arrangemeti ‘ l
(lvertiser 51121} I h l\ I R ll ‘ a i.
1 l‘ate.—ln(li;m,.l 8y eveT ea y .1 i ‘ l :1
>, . I f}
_.._.__ i, I ‘ 1 f
C([l‘lc light uh; I t l h ( A .‘I
8d i’ecently, dtl 8f e 0m any ' ° ' ' ° i
thought to hp 1 1
:(l a costly fi "1 . Q ._
\‘ews plant 11:" i i i ‘
cw shipmentq V ‘ 5
y complete r :3
nd causing 1h; *
ut of town lo I
:1. the fire. Th ‘1 1 i .
t‘ of overloadin iv ' I
)verload, insul ‘ I
“‘65 imide 0": In the six months following V-J Day, 14,593 veterans of World War II ii :
ex'eloped. HEW l 1 . 1
l returned to civilian life and to jobs in the A&P. Of these veterans, 8,548 I w ‘ 11
1- were "old employees" while 6,045 were added to the company's payrolls. > l .1
i l I ‘ t I}
IVE 1 i .
’ES . The 26,964 men and women of A&P who served with the armed forces 1 1 ._
‘ i i never really left the company—for they have always been considered fellow , 1 I;
‘ Palfiar _ workers on leave- of absence. . l i 9 :
IITES A&P wants these employees back because they are valued personnel i 1t
A - i i : ,
arm's » who can help the company in its constant efforts to improve its service to the I 1 ' ‘ l j
e' ‘ lk \, public. Special skills acquired in the armed forces are being translated by ‘ ‘ 1 1% Ix
lainita ~ " 1 1 1:
'3': these veterans into their A&P jobs to the ultimate benefit of the consumer. ‘ -' ‘1 i '
sums. ; f; 1 a
L "”m a“ all ' I d b'l' r d h h h 3 ’ 1
. _Speci3l 1:, It IS the ona ty an a l Ity 0 men an women such as t ese t at ave 1
time by enabled the A&P family for 86 years to do the nation's most officient job I if i “
ashinfi' ‘ ~ . 1 ' - ,1
me Fred- ; of food distribution. ' 1 i
orres’nond' ; _, ' l l
NU larm 7‘
cka, WNU l i ‘V l :-
l. ‘ i ' i " ‘
. '1 ‘ 1 ‘5
_e exclusive ‘3. ¥ ¥ ¥ 1
paper only ’ “
dicate 59"" t r 11' i. '
ranchloexi A ; , .
A & P FOOD STORES 2
per Union ; i y j '
. v ,; . ii

 . . ,— ' ,, . .11“ ' 7113'..-
- ‘11 1; 1. 1 - s
1‘2 I 1 1 1 i1“ - - : .. 1:51,): a"
11' .7‘ 1,1”, » l ' i‘
11 ,1 :1 Page Four THE KENTUCKY PRESS May, 1946 ~ 1’. M
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.?',‘11‘!‘: - - - ' ' ‘ I}
. 1:111 1 1‘ l Ofiicial Publication of the Kentucky scale increases: unions ill lorlner Ward 0 Met
, ,, 2'. , ,, ' ‘ . . . ,
' 1111 §p% 1 [178 Press Assocmtion dustries ask lor hourly raises which wil d1USi
11111111, 11111 1" . 1 . . ' 5“ Victor R. Portmann, Editor—PubIISher inOic than otlset the 1C(lll(.[10n in “tak , _
V 1171 1111 21 l l l 1. en ”‘1. €122; y ’ SS ———’—"—"'—‘ , 13 110i 6” caused by shorter hours since V-J Da M)“. H
. “111111 E1111 111 1 Printed On The Kernel Piess, Lexmg on both groups make extravagant claims abOii get h”
‘ 131 1,1111 , ‘1 ,1, the diminished and diminishing purcliasin' “5.50111
. 1.11119; ,1 ,‘;; , _ _ _ . . ‘ . ‘ , 1 ,: . ,
.1 7, 1,111 ,1 1 ~ 1 [,6 Kentucky Press Assoczatzon recognzzes the fundamental zmportance power oi the (lollai and seek a correspond “Elm“
. lifl';1 -- . . . - - - - ' -. l. . ' ..- '. irtt':
1,] “111.35 ,3 . 1. of the Implied trust imposed on newspapers and dissemination of public 11131) gICdtCI numbel 01 dollars in the. 1"?“ )
. 11.11:.»1' “.1 _ _ . fl , , . _ . . y. l u _. r: .- 51
V 1:, 111-111 1 I" znformatzon. It stands for truth, fazrness, accuracy, and decency m the [ne- Meek}: l“) ““CIOPES' llieielore, 16‘ u, The (.111,
‘i 1i 2‘1: E . 1 ‘ . . . , - cons'i( er:
" 1:? £13113: l i l sen/atzon of news, as set forth m the Canons of ,Iotmialzsm. It advocates , ~ _ 1 1 m
' ' .11., 5‘. 11; 1 ‘ " '1 . . . . . . l bl. (1) How iinlch the cost oi liVing has acm
.: 1:; 1;..‘111, .', . 1 strzct ethical standards m lts advertzszng column. It opposes tie pu 1(0— 3 1, 1 . “do ml,
. 1, 111,3 ,1: 1 11. , d d _ h , ws It affirms the obli ation of a tually iisen since January, 1941, the mom
1. 1111.? 11 1 '1: - “0" of 79701709” ‘1 u" 6’ t 6 gm“ of "e ', . ' ', g of the “Little Steel Decision” and the ”has Vantage
-l:;l , E , . - , - ” ,, , l
. 1 11,111 1,. newspaper to frank, honest and fearless edztorz'al. expresszons.'1't respects month ustially referred to by the union (11110“
1 j‘_1,,1‘§ 111 1 equality of opinion. and the rzght of every individual to partzczpatzon m and by governmentwageprice policy makers ge prlr
. ’Iix‘i. ll. . . _ _ . . . . . . . , . ,
73‘1; 1,11 l the Constitutional guarantee of Freedom of the Press. It believes 2n the (2) HO“. rapidly the cost of llvmg is risk“ (at
, 1,11,1}:ii1 1. 17‘ ‘ newspaper as a vital medium for civic, economic, social, and cultural com- ing today and what [rend may be Expem he a 51
1‘, 1" 1 1 1 munity development and progress. within the next few months. 110 do“
”I . lt‘a ‘. , , . . . .-
' 1: 311:1? 1 1 1:“ Although the Governments Stabilizatio glnouc
‘1 1.21 ‘ J ______—___———————————-——-——————'———‘——__'_ . . . . . ,
,3 1‘, 1111 1 1 . . .'-\(1ministrator, in a Regulation issued De tmakc
‘11, 1 , 1 / Volume Seventeen, Number Seven salted by NAS CXC1IISI\3‘€1)’- AHOthCr group, cember 5‘ 19.15. declared that ”for purpose shop ;
' 111,1 - ____—_————— by Am exclusively. An infinitely larger 01- ,his 56mm: (authorizing approval 01.... he.
‘f‘lll‘ il .1 .. . A so iation Officers ~ .- ;:~ -' -- ‘~ ' « . . ., .1. ,
1,, 1.11. 1 1 ,, Iliierxugky PressP s .3 t number w ill rctept business liom eithei or wage and salary increases) the increase ,, .gule yoi
‘ 1311M - 1- . SI en ’2 '2' 2 " " i ‘ ~ ~ -- V‘
I 1‘; L111! 111 ,r pi. Haro £132,132}?! Regublican Williamsburg ‘L’linzmon’ 1nd Just to make hf? really com the cost 01 living (between January 194‘111111 111”
111,311, ~ 1. 1‘. 1; , . . .’ pllcated, a preponderant ina]ority would , I S t 1 , 104i .1 . 11 1 1 d t it gone
, ,1 11:, 11 :. .1 - Fred B. Wachs,Frrst Vice Presrdent . H l _ l l '_ .. 1_‘ f « h . ‘ ant ep em )61. _ a) sia )e (eeme . ,
"11111;: 1;; ,11' Herald-Leader, Lexmgton 1‘” ier get me )usiness( ”ea rom [ e agency he 33 per cent," we should not and net: the P“
i . i“: g," . 111 Tyler MUfifOTd; Second Vice President and not pay anybody a commisSion. not accept this figure. The Bureau of Lnbo ‘l 1" 1“"
1.1» 1-11,. . « J- - M 1' field .. ' . w ~ ; ~ 2 . 2 , . . , i .
,, 1,, ,1, , 1 V R gmon Counsty Afvocjée, go gan I Illyou w ill permit me to shed l few teirs Statistics 01 the U. S. Department Of Labo [me Am
13‘ 1.1.1.1, l 1 ictOr - ortmann 6016 at)" aria 9' or tie alrencv )usiness, this situation he , , _ , ’ , _ , r' - 2
1., , 11.11:, g .. , , Univers’ity of Kentucky, Lexington sents 'm :n'irentl , incurable heidlchel to tells us that the cost of l1\111g \tent tip oni I?“ "‘11
,,.,,,.,..., . . .. l . .. a :2} . , . , ;
1,1» 11:,1, 11:1 — District Executive Committeemen tl 'e 110 1,1,1 t l t d . k1. fi 11 N 27.8 1’61 cent betwgen .Itmufliy, 19.11 an lying
l l,‘ 11.1 ‘. E1 Chairman, James M. Willis, Messenger, Bran- 10‘s “l “I“ 0 en er 16 ‘1 ee _) ef‘ 0 September, 1945, based on the change in [11,11‘11111111111
1 1-171 111.153'j5denburg, (Fourth); Fi’St’ Joe La Gore, {S‘m' matter what yoti do. somebody 15 going :10 Bureau's Consumers’ Price Index of fromfflfi‘. U)
- 1.}‘1 11 3‘. l Democrat, Paducah; Second, John 3 Games, be mad. It’s easy enough to deal with the Q ( -, , . 9r- . '. \moeg
1' . , ill, , 1,, f ’ Park City News, Bowling Green; Third, J. M exclusive NAS )a Mars throu 11 NAS The 1008 11’ 1-S~~)- Th” €1ng 48%: (011.161 fi“ . .
. '1 ‘f 12111,? Wynn, Courier-Journal, Louisville; Fifth, Vir- , l 1 ‘ g ‘ ' from a source long recognized as authorlifl,‘le [ F1"
1 , 1 :11 gil P- Sanders, Sun-Democrat, Carrollton; same goes [or excluswe APA paperst But tive and can be used to refute less well-sup1“ 11511“
. 1} 1‘, 3,1 , l1 Sixth, Enos Swain, Advocate-Messenger, Dan- what Solomon whacks up the remainder o‘ted claims 01. *5 to 1,10 )er cent rises. wliev 1.,
‘ ‘ y 111111 Ville; Seventh, Norman .Allen, Floyd County who are Glad to get business from either P 1 ~ ( 1 1 ~ 1 ‘ ' l k
‘. - l “ l “l ‘ ‘ Tim“; Prestonsburg; Eighth, J" W' Heddon, . .b ’ .‘ This same Bureau ()1 Labor Statistics Ill-.1501 Ch
l1,l , 11,111 ' Advocate, Mt: Sterling; Ninth, Kyle White- 0133111221110“: 01‘ do You 1““ Pth the names dex Report. broken down for the montlis1‘115111g in
,‘ 1.3141 . head, Enterprise, Harlan; State-athargel Sey- in a hat and let Fortune decide? . _ . y . b ., my the htest‘dl aflect
‘ $1211, 1511”? mour B. Goodman, Enterprise, Elizabethtown; ”N Y tl 1 . t'l ’11. i 1., , t1 , t 01 JUNE thlough “0‘ em CL ~ 3 ( ‘ _ .
1; ”f. 11 Immediate Past President, Chauncey Forge)’, 0“ ,1? ”u ‘1 rea l 165 O l e are H month reported on) shows not merely a (le1llllb MN
1.: . ‘ 111i 1 Independent’ Ashland. an adwrttsmg agency “mph: cannot aflotd crease in the rate of rise in living costs bugll’trilslng
. l : 151: ‘, _.____.__.#.’!.___. 1" place‘ busmess directqwnh [116 weekly a positive “leveling Oil” of purchasing[)011511’11'1‘ \‘Ui'ht
.1 ,1 : _,, , . . , .. , . ' '
.. 1, 1 ~ papers. Ne ale usmg 2.6.0 week ies on the trend. , 11,“ also
1 ‘, 3,1,11‘1 _ NATIONALEDlTORIAL— list. Our average monthly expenditure is , .1 . 1’98.9lllttl 1 ’
.. .‘1 .3: .y, . v.5 ASSQCMTION . _ , June is ____....._129.0 sept. 15 — . tm
, :‘ :1. i.“ 1945 .. 1 . - a little less than $30,000. Figure it out for July ,5 _ 1904 , Om 15 ___,_,,...128.11mli am,
‘;‘ 11:1 11 ’1’ l W yourself. The per-unit space cost (400 lines) Aug 15 120% Nov 15 ”“129, _
, ~ ,;1 i." _ , . A . .u - «
j1 ' l $11,111: ———-——“’—‘—— per paper IS about ten dollars. The com- Although the Reports for January.»19‘1.roger
1 ‘111 1 A enc Man Says ' mlSSlt‘m 15 a donapand-a-hfdf: WhICh lsn t and the first quarter of 1946 have 1101 Ye: eWS C
: .~ 1.311., :1 g y even enough to cover our billing expenses.” . - . . . . . . bl to 213* P
. , ,r.\-. l - B ‘ been published. it seems reasona e 1
., ,. 31,11; }1 Representation est . . .. . ,, d . llas-lmerim
: : 1 111‘" ~—_____ ”____“— sume that this leveling Off ten enC) .j ‘
. ' ‘ ' .. . ziws' -
:1 .1, 1, 1 Here,l in plainlnmds, ls hoxlv aggoagggicy DO LlVIng COSTS continued. .n 1111151111361
. ill 11 ‘. man w 10 recentv ssent near , , a . ‘ . . . . '- -, can )011 x 1'12
1; ,11 , , ' _ l .1 Y . JUSTIfy Wage Demands Here ale facts that publisheis 1 “w
. 1‘. : .3. a: g. month in weeklles views the current adxer- I) in their wage negotiations. ; ])r()(ll
‘1 5131311 . tising representative picture—and here also Following is an article by Karl H. Thie» ______k__.___________. . .1111ng to
., .3 l: > . . . . . . .
lri‘ 1|1 l is why he favors excluSive contracts for’week- Sing, executive secretary of the New York C 51' Of EX‘i'l'Cl PO GS Wuhan
1' 1111‘: 1'. lies with representatives: State Publishers Association. which appearEd 0 g [i1‘ll‘he K
I y’ 1.1 I “The representative picture in the weekly April 2: The Minnesota Editorial associatl0n e halt amn
l' i ‘ ‘. . , . . . . . . . ' a‘
1 '1“111 l‘ field 1511 t comparable With that of the dailies. Except for Mr. Reuther and his disc1ples, mates that it, costs $28 a page to 1mm esl°ger pr:
1, $11111 51 In "the case of the dailies, representation is few labor leaders attempt to justify their eight-page 7-C01umn paper. 20-inch l’agkfnts st:
- ‘. -‘.- l . .. . . . . - '01! i
_ 1,: 1111 ‘; a attend—dried proposmon. Each paper has demands for higher wages on the ham of 1360 circulation. A two—page insert \\ “Sssnews
‘31 , ~ - 3 . - - . .. ~ - n - . , ' ‘ i i e
1. 111 1 . an appomted rep, or in the absence of a managements ability to pay. As publishers cost $56 plus the small additional 6K1)” elsenset
_ 1 . 311‘ , representative, solicits business direct. On are well aware, “cost of living" has been and of inserting. To break even at 35 cenlfiu‘east of
. ll ' i :1 the other hand, the weekl icture is )rett continues to be the ar ument most often column inch. the ubl'isher should hale .‘se of
1 , ,., Y P I V g P . . .nsmh ,
11 1 ‘ 11 1'1 cloudy. Some few say that they are repre- advanced by printing trades unions for inches of advertising in this 2-pageJ ,_ ted m
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‘1 ~' “1‘1 ‘ Ara-r ,
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... .', :1‘ \ . . . f2 -, ‘35. {5

 , :'-.‘“‘,":';*:.-,-‘ :‘c'r:':‘.'.r'.rtz;r~:;<:".' '1;:.:~::‘7;:.:fi:"“:T.‘tf.:’:f.'r:‘."-:’ VJ'L’.T.",7'.'.‘1'11722"f'i'lf':1".'1‘.;"‘i‘ $23.1: ‘:'E’1'ti"33-7'vv'fe-‘yll‘ihilf’t 3”73"“?3"1:"““':."'.t‘.('17 h ”I if: ' i . I...’ '. i i
«a? .. , -. r_~ rv g m, . 2.,V.A ”A,” e 7 7 ,, . .. ,-,w..a.~,~,».”engage-~51.,2fi-.A, I ' ‘ r ‘ ,
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, . .
1946‘ 1 I; MOY/ l946 . THE KENTUCKY PRESS Page Five _ i
|
)l‘lner MM 0 Meet Rising COSTS advertising continuously for more than 60 property, except in cases of accidents which i r..-
es Which ‘Vil-diUST JOb Prices years and at present uses display space in are open to public view since such photos * l Dix
tion in “talc _ . ' ‘ 1.165 daily and weekly papers. do not violate right of privacy or right over ‘~ j.
since V.J Da he“. 1? the “the lor the tththtt)’ lh‘th'tet In addition to emphasizing the importance property; this is merely an extension of the
t claims abou'get h” l’t‘ees. on .101) work (’11 it l’hythg of newspaper food advertising as a market rule that newspapers have the right to pub- i
ng purcliasiii Sls- Some publishers haye htttl to meet tht‘ guide, the food editors found that home lish matters which are of public record. , ‘ i j.
a correspondoat t"mpetltltm 0t mail-order. houses, and makers approve departmentalization of food 4—“7hile a photo can tell a story more | l i
Mars in theieough carelessness or force ”t htltht' they advertisements, descriptions of new and graphically than a column of straight mat- I A»:
refore, let ul'5tth printing at these prices. improved products and more general use ter, it can also be utilized as a basis for l» , it
The cheap mail-Older houses have bCC‘H of menus and recipes. The editors also slander even though only by inference; i it
living has acted to Pay the sale price for paper as stressed the value of telling homemakers therefore as much care should be exercised t V
‘41, the mom “ttt’ through the ruling 0t OPA~ The only more about the‘gquality control and food in publishing a picture to avoid litigation , '
and the “basiflhtage they have is in quantity discounts research done by the Foundation’s labora- as is used in publishing an article to avoid ‘ j j
by the union‘1 those are “0t enough to cause the “V' tories. suit in libel—Indiana Bulletin. 1
policymakers ge printer much worry. - . . . _________.____ _______..________ , ii.
,[ liVing 15 Nikon can] no“ v'clhaigefi pricels uhicli .u ill Who owns PiX Warning! Don't Send \ i ..
g, be expectee a sinstantia pio t ant the printer Used In News C] ers7 ‘ ‘
it) does not carefully check his cost is los- P P ' Money TO JOb seekers l
’s Stabilizatio i money needlessly. It the printer does Although the scarcity 0t photographic At least two Virginia newspapers within "
ion issued De I make money now. he may as well close supplies may be curbing newspicture plans recent weeks have sent their 0“,” checks or , i
; ”for purpose 5h”l) “m1 g" tht” some other business t’t many. publishers,‘ there is tt noticeable money orders to prospective printers, follow- _ I
; approval tOlhEte he may live nominally without worry. increase 111 the use 01 local pictures in news- ing long-distance telephone calls as a result . :y
:he increase hlglll'fi Yt’t‘t increased labor costs, hOt at the papers. This makes timely a discussion 0t of classified ads, only to discover that the .
January 1943:“;11 but at a profit. If your labor costs liabilities involved in view of a recent lead- printer never showed up. Here is a warning ' '; j j
be deemed t "e gone ”P 25 per cent, add 35 per cent ing case Whith demonstrates the extent to that appeared in another association bulletin ‘ if H
not and nee the price 0t your product. YO” are 80' “'httjh public rights at privacy and property which every KPAer should remember: “‘Ve ‘ y i :1
new of Labo 3 t" have t" Pay more for labor in the are protected. will have to withhold the name in order to ‘ i :>'
ment of Labo'lhe and you can take this into consider. . The question raised in the case was own- prevent possible libel. but this little para- i -
; went tip cal to“ when mhkh‘g'ymh’ revised price “St- ership 0t the negatives t‘hd pictures. It went graph is to suggest that you don’t forWard . .
MW, 1941 an Paying “NYC [01‘ your labor will not be beyond the issue of right and privacy because any money to a prospective printer or op- , . ,-
3 change in tlrhhdh'dl) it 3'0” ““1 132155 it 011 to the C0“' the picture taken “'33 that Of a pet dog. The erator so he can get to your town and stare I ‘V l . , ~
index of frorrf‘leh t" “‘h‘hh it rightfully belongs. High- court held that while 2‘ pet is hOt protected working for you. Apparently there is at . ‘ 3 ‘ ‘
27.8%. comes'lfllg‘es for your printers will actually by the right "t privacy to which every th' least one chap who goes through the help . ' . ‘
*d as authorita'fleht you in the long run. Your men Will dh'tdhttt is entitled, there “'35 tt property wanted ads, calls long distance collect and , i l ’
te less \s'ell-Sull}l)ell€1‘ satisfied 2111(1 they Will hElVC more right involved tthd that the owner 0t the pet sells himself for the job. and then asks you i l .
r cent rises. hey i” SPCUd With local merchants. l’res- was also the owner 0t the negatives and pic- to send money for his travel expenses. Then ‘1 i i
,1. Statistics Iniqil strikes and other factors which are now tures of the pet, which were used by a na he jcst forgets to come. and it's bye bye . i _'
or the monthyhing niuch unrest in the labor field will tional advertiser in newspaper advertising. money." _ l 7,
1945 (the latesgai fillet-t the country printers. Although a defendant newspaper was re- . ________._________ , I
at merely a (leillns situation can be met by keeping your leased as such because it had been a bona The 3 RIS Of Advertising . 3
living costs buglleruglng rates on a profitable level. ll fide purchaser Without notice of the plain- ~ . j '
irchasingPowehl't subscription rates are too low, revise til'l’s rights, further publ