xt74xg9f7f6j https://exploreuk.uky.edu/dips/xt74xg9f7f6j/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1945 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, December 1945 Vol.17 No.2 text The Kentucky Press, December 1945 Vol.17 No.2 1945 2019 true xt74xg9f7f6j section xt74xg9f7f6j 3 .«y-j{21:73.3‘-;:.::;;::;.:.;v.73":, j";'33'3jifi'3jvii';"'31:?)7:517}5'jj,‘ElffmiF'iT i": i' “_;__ , ”kw a.-.» we assures-{.17. ~~»« ' '
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. iPromotton I n The Local Adverttsmg F teld ~ ~ ~ .-
, , ] 133
l‘ ,3 It has always been maintained by progres Summing Up future needs. A record of anniversaries will ’ ‘ 3 3
I , sire community publishers, and proven time ADVERTISING IS THE POWER that pay big dividends. i i 3
_ i and again, that advertising is the life-blood can guide public morale, and so made vic- Watch store stocks. The alert ad man , 3 3 3
r of a good town as well as the newspaper. The tory possible. keeps his eyes and ears open when he visits 3 3 l
publisher who is inclined to wait for adver- ADVERTISING is the one power that his customer’s store. A check of the window . 3‘ , i, 3 i
lising to come to him is due [or a rude can marshal all our people behind a unified displays and stock of merchandise provides 3, j 3 3, '
, 33(awakening in the period that will follow this war effort. tips for ad C0py. , . 3 3 i .
3 War. III a few, blunt words. the newspaper ADVERTISING is the heart—the (zir- Watch trade publications. Every business " 1, ,2
, 30mm who does not take advantage of his culation pump—of our national finances, classification has its trade publication. They 3 3 “.- ,
I ’ improved financial condition to install new, upon which we must depend for the financial are full of newest merchandising ideas along ._ 3 i
modern equipment, print more news, make support of the war effort. those specialized lines and are always good . i ' 3 i
'- his publication more readable and render ADVER'I'ISING is the one power that for advertising copy suggestions and layouts. ‘ i
1- his advertisers a better service, will wake up can ellectively operate now to preserve the Borrow copies from your merchants . . . it 3 3 g
e some morning to find that a new newspaper framework of peacetime business and in- never hurts to Show an interest in their busi- N, 3 V
g ’ ixbeing started in his city. dustry, and minimize the dreaded period ness and it will enable you to talk their lan- “ l 3
In addition to improving the appearance between war and reconstructive employ- guage with a greater authority and under- . ' 3 , ._
. find readability Of his newspaper, the pub- "Wm. standing. ‘ 3/3 5
'l' “shei- should make one 01‘ his top post-war. “Chilld these four rocks of national Contact Every Prospective Advertiser i 3 3'3 '
d abjectivcs the development of 10m] adver- necessity, ADVERTISING must continue to Use a prospect list. See that no advertis- , '3 ‘
d Iising, Local advertising solicitation and stand as an impregnable and move Institu- ing prospect is overlooked. Make it a point ‘ I , ' 3
idling must not be (m a ”(Humid-then basis “Wt to see a certain percentage of the non-adver- 3 3: .
3 “’"Wlnt and intelligent solicitation must be ——_-———__—_ tisers every week. Start them with small ads I ,3 3
used, Merchants must be “dd and resold 0” cess to attractive layouts. illustrations and ill fiI‘St Zilld try to get RESULTS for them. i 3 i
the Value or’ newspaper advertising. timely promotions. But don't buy that service Set 1111 advertising quota 01‘ goal . . . daily, 3 i i i
3 . The post-war publisher and his advertis» \ just to park it away on a shelf to collect dust. weekly or monthly, it gives you an incentive ‘_ 3 '_ 3 i
331"“me must be well informed about the PUT THAT SERVICE TO \VORK Tear to beat your own record or that of your , 3 ‘3, ‘ f
333mmhandi5ing, promotion and advertising it apart, and show the merchant you can competitor. . 3 3, V 3
33‘lml’lems Of his merchants before he can prepare attractive and result—getting copy. BC ready I” help Prepare copy. If you 3 , 3' i,
3 hepe to get them to use more newspaper and One extra ad will pay for the service. \x'ant advertising volume you must be willing , 3 3 y. ,3
gzadvi‘rtising space. How is a publisher and his Study newspaper exchanges , _ _ A lot of to draft seventy-five per cent of the copy be- , 3' I}
3, flail to keep so well informed and equipped publishers are to” busy to open their ex» cause the average merchant can’t or won't do 3. 3 j
3310 met this challenge? Here "1‘6 1‘ few ideas changes, but a good live exchange list is it. I\’atch your production in the back shop. 4 3 ., 3 '
3333333331113'eprm-en themselves to be of tremen- worth more than 3100 a month for sugges. (.are III composition, backed by gOOd rollers 3, ,
:1, 13 aid 1n the development of a better tive copy and to show you the opportunities and tympans and clean Ink fountains WI]! 3 3K. 3 -l,
’MWSPaper. ' you are passing up. pay dividends. 3:, 3 1' ‘3 3 '
Good Mat Service Essential Check your old files. They Show what your Supply your advertisers with proofs and ,' 3' 3 3, ' ,1 '
; InVESt in a good advertising mat service. merchants have done in the past and will extra copies of his ad for posting in the store. 3 4'3 ‘
“s” Forafew dollars a month you can have ae- give you a basis for gauging their possible Encourage window displays to tie up with , t . 3
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l945 i December, 1945 THE KENTUCKY PRESS Page Three ' i
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ee that there . ~ V -
print available ‘ 5‘
g the first 5in V :1 '
?A restrictions l Th C l b E . . . i Z .
3d. The same , t . '
.lring the first i e 0 uWL us xpeytmen ,V ’i '.
1 consumption l . i ' '. .
ons more than ‘ A .
[oweven while ' . ‘
t look seriousi , .
s ol' newsprint . U I
Clljif0ks’VmON’ I n Columbus, Ohio, a test conducted by A 8c P in conjunction with the . ’
:fem‘lllrfel A201: V agricultural experiment station at VOhio State University is demonstrating that, ‘ , I,
11 probably be when perishable produce is sealed in packages of m01sture-proof cellophane and , . i V-
urces of suPplyi kept refrigerated, spoilage is largely elimlnated. V V .
rte. to wit, that . V V
1 Kentucky. . i ‘
)ly pool of any This experiment seeks a way to reduce the spmlage loss—generally regarded - ii
;, our "savings as “inevitable”—which costs the nation the output of one acre in every four V' V '
d. There has' under cultivation and nullifies two of every eight hours worked by American . 3 ii :
1ewsprint man- I ' farmers. VV ‘ V V V
ills, who have VV ,. V .V V
lore profitable. . - V, i V
nlitornia Newt Enlisting the aid of A 8c P Super Market managers and warehousemen in . i ; i
has 35k?“ that Columbus, as well as consumers, progressive Ohio farmers and manufacturers ,
“CWSPmt be of containers and equipment, this project has made modern packaging methods ‘ i i ‘ j
and scientific refrigeration its chief implement in the war on waste. i I '
mpmvc befortflV V V V V,
ding to all the V _ ‘ 3 , i '
d” on their use Fresh, field-ripened fruits and vegetables are washed, trimmed, packed in l j i i i
,tempt to meet cellophane and then sold from open-type, self-servrce refrigerator cases. The .- ‘V ‘3‘; ;
) all available experiment, which includes protection of perishables from farm to dinner table, V . i :
unquestionabl‘i has drawn a response from food shoppers indicating that the test is headed in i .U
rious newsprint the right direction. 1 3
ANPA advisesi . a . i i I
:ificial shortage. V V V
)56 to demand.) The Columbus Experiment has already shown that cooperation among g _ Ii .
“spot" prices growerS, distributors and consumers can lick the spoilage problem. It is typical ‘ ~ [pi i i
~cnted an mm] of a policy which has enabled the men and women of A St P to do the nation’s -‘ i ‘
. plants. In the‘ most efficient job of food distribution. ' ‘r ' i
3 a number OI V. i ,
be caught in, V V IV .
apers will llflie‘ [ é
y run out. .V i V
l in New York V i i
the America“! ¥ * ¥ . V V. ‘ .
izrtion, members. V V g i
Illons appl‘OVedl V V VV V
which calls for" V i , V .i
1' their tonnfliiEV E V 1 ‘,
J behalf of “Hit ~ . i, V' .
A & P FOOD STORES ~
mg Ti... 3% . ; v s, _
)ck on hand, or ' V. V V . ' V
)urce 0f SUPPI)“: .V .,:
>uld '36 Paidby . 5‘ i
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~‘ 5‘15. .‘5 55‘ .5 ; * 5
‘ 5,: July; : JJJI" J . . . . . J
J JJ‘JJI‘ NJ}; 5 Official Publication of the Kentucky during the depression. Jliere is substantial Effecfi
Jl J JJJJ‘JJ ‘J‘ ‘ J" JJJ J ' ‘ he Press Association evidence that the are on the var b
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5 . 't .5,“,‘ ‘- . . r, . . , .
- JJ '5'52 J 5515‘ Jilil J K 5 Victor R. Portmarm, Editor-Publisher Sunday supplements are. 5 .
flat in J -‘-.5>5 :‘ ____._.______ . . ' During
51 ll : ..i ': i..,‘J:5~: en . r ’ SS . They offer the C(lltOI‘l’ll de rirtme
‘ JZJJ 'JEtJJfi‘J 5“. iti‘i‘i J . Printed On The Kernel Press, Lexmgton . ’ . . . . J . J‘ m we rogram
5‘5 5,453.5; jj. ‘ J- J5; widest possrbilitv lor developing feature an P
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5 J :JJ‘JJJJ .‘jgj‘ J '1" . term] and the advertismg department the JPOJJS’J.
5 5,5 iéfJ 5? 3‘ . 5‘ he Kentucky Press Association recogmzes the fundamental importance ”munmnitv to compete with the magazines ,CmPJ‘JS’Z
‘5‘:“’-. I: 5r . . . . - - ' ‘ .J . ..
3:: ‘15} 5, ‘3 ill: .J‘J ‘ of the zmplzed trust imposed on newspapers and drssemmatzon of public on one ma] Pomt of competition—(mm, Jgafrdles;
. . - . - . . . e
. J :J‘J‘ti 1 znformatton. It stands for truth, fairness, accuracy, and decency m the [116- They offer, momma, the Opportunity for 'JNJJ".
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' J .JJJ‘ZJ 5‘ ‘JJJJJ‘E sentation of news, as set forth in the Canons of Journalzsm. It advocates group selling and lor the discounts which . sue 8
5‘5 5,5,‘;'i,1.‘.i . . . .. - . ., . . . ~ .. 5 . 0 iecc
5 J. JJ‘ , j. . J - strict ethical standards in its advertzsmg column. It opposes the publrca- haw bccn so successful In radio. l (but It
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J‘E'J ‘5 J :‘5 J tion of propaganda under the guise of news. It afil‘l‘ms the obligatlon 0f (1 ‘J‘W’J‘m ”‘0 “‘J‘“ “J ““3 5“”de s“I’P'C' J “J26
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.JJ 5 5t: l . . . - . ' ~ - . 5 ' 5 ,5 )roduccd. home-ecitet ma azine (esi ned 5m” or
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5 m.» . . , ~, - , or . .s . i i i . . ,‘
1 Jill ' J55 the Constitutional guarantee of Freedom of the Press. It believes m the W l p . e d I “h l “,0” of J
5. 2:1: , 2;. ‘5 5 - - - - ~ .- . . e mus‘ TCCOZIIIZ. ia' a ourri we at .
J.. 9J9 ,-.‘ 5. 5.‘ l5). 5 ' newspaper as a vital medium for czvzc, economzc, scam], and cultural rom- . _ _ h C The SP6:
J: 5555 J ..~ JJLJi:;Ji‘ l t d 1 fit and pro 655 essentially provmaal newspapers, all of us, ‘
155555 ‘55 55:65 ‘ * mu 1 eve 0 me 5 . ' . . . . 5‘
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‘, :7 5J‘;J‘.: 3 Volume Seventeen, Number Two [or most publishers not to regard wrtli con» In short. we must know. at first hand. JJJ‘JJthe
‘ ‘ 55 . ‘.5 .‘ ‘ . , , . . . K
5 ‘.5 :5 .-,» 5,. J ~_______#__._ tcm )t. It is that you can t have a $75 a week more than the wire services. the columnists “J” “J
ll‘ ‘5 1;.J‘e J 1 ' Jf ‘.
J: 7i gJJ‘i J “ Kentucky Press Association Officers editors and $5100 a week business managers or the ordinary reporter has ever told us, ”mm
‘.‘.5“ 551“: .. . .5
5 :5. le..:5 f5 5‘? J- Chamcey F°rgey"”"""figé‘i'a'é‘gg'mdependent’ Asmand and expect to meet competition and measure or will ever be able to tell our readers. 5m“? V
‘ J! ‘J5J5‘i J}; J Fred B. waens..._.......................ngaid-Leader, Lexington up to the standards of postwar ]()L1rn211181n. The newspapers are. first of all. NE\\5’3- Jlm‘mto tJ
5: .5 J". , vice-Presi ent . . . . ' . ' ‘
ll i j i' J 5, 5 . ‘ , . . . . . . . l , e _ , ._. J |
J: J 5 . ‘ . .liJj‘J . Victor R. Portmanu......._..__......_.._.._.U. of K., Lexington .\d\eit1s1ng ("111d (511(1115111011 men are 1m papers accent on the news..The reporterlor tin 01‘(l(
J ‘ 5.‘ J53 Seci~etary-1v::uiag;r t . t portant. I am not derogatiiig them. But, if editorial writer who can dig 1n to the im- 10ml, wa
5' 5‘ 5“' ' :, J 55 Executive Commi ee, is no 3 _ , ,
J ‘5 55J ‘JJ: ‘ Harold A Browning Whitley Republican, Williams- we want to publish newspapers that keep port—the meaning—the hidden truths of the “J the int
J J J‘ J: J;J 3,350,313“”111,352;lrggg‘gnf‘fighfg @3325 2:2,; abreast of the tremendous strides being news. and behind the news. and turn out have pur
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JJV 5i 5‘1J .5' J5Jii5 I Messenger, Brandenburg; Fifth, Vll'gll P. Senders, we must invite and hold editorial brains With (-rs interest through curios1ty. emotion or lift the
I, ‘J .5' .5 J; 3:: News—Democrat, Carrollton; Sixth, Enos Swain, Ad- ~ ' meh
" .,J 5 15,15: J:"~ vacate-Messenger, Danvillel; :eviiiiih‘a vvlJ’angddW. commensurate pav. feeling of personal relation to one or more I. tno
,5 ‘ 3553".- Robinson, Herald, Paintsvile; ig . . - e 0555 , . ' . J ‘
5‘ 5 J WJJJJJE Advocate,1Mt.tstterlénig‘; Tylesr Munfox‘lg, éggggggi Nowhere, is it truer than in the newspaper of the elements or that story—a writer OJ JJJJJJ‘JJC‘
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J ‘: ‘J ' “~JJ1‘? ‘ Enteiprise. Elizabethtown, State-at-Large; Immedi" field, that we get what we pav for. Most ”ll-‘5 (4117)“ 15 not J01 5511C 011 “10 bargain .‘CWCTF
J J‘JJ‘JJ ate Past President, Joe Richardson, Times, Glasgow. , _ _ : t‘l to think
.' ‘. itiiJ-i Kentucky Press Women’s Club of us wouldnt start an advertising solicrtor 50““ “-
;5 . ‘ .5 £55: . 5‘ . . . ‘ . .‘ . - ' : t ',
5 3‘ ‘J5 ‘:.:: ‘iJ ‘JiJ ‘ Miss Mary E. Hutton, Herald. Harrodsburg. President; on what we are williim to start a re when T” K“ h““- “‘3 “’1“ 1““ to pay hlm WJJJJ (“"ch (
‘ - 551 55‘“ “!i JJ 5 Miss Mildred Babbage Breckinrldge News Cloverport h I . b1. h ill d0 Jim“
“ J ‘J‘ 'JJ‘I .lJJJEJ First Vice-President; ivrrs. J. 0. Young, Jgurnal, Dixofi, It is something to be ashamed of, “I think. 110 '5 “'m‘tJL 01‘ 50““? other P“ ’5 er w "
‘ 5.5 515‘ 51" J ‘ . — 'd 1:; Mrs. Mar Hen erson Powe , . - _ . ,
5 :J ‘JJJJ ': ‘ i:%%¥ivgli:a$hfilérhlrd Vice—Prgsident; Mrs. at. R. that duringr the war. we newspapers lost ”3 Jm ““5 JJJQ I)
.. ‘.- 2‘5. .53 5. 5 w 11 e, Advertiser, Walton, Recording secre arr: . , .. - ____#_ _,_-__- n‘. ,
‘ ,5: iii LEJJJJJ ‘J Missatirith Lucas, Independent, Maysville, Cones. more than a thousand good men to Washing— ——— O J‘ ”J1 ”m
. J JJJJJ‘J J ‘ EJ312333:gesegifiafimgm‘ J' L' Bradley’ “mm" ton. Many a bureaucrat is a refugee from CommerCiOJ Printing COSl’S J‘lfllflcsu
J i ‘J‘ JJJ _ 7‘ the low pay of newspaper offices. TO GO Up 35 Per Cent 'J‘Jeflsi‘
JJ Jii 5 ‘5 .-\ lot oi2 our problems of competition will \ 1: (.5 L U S P blic Printer The snea
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J‘ 5. J‘J‘JJ' J NATIONAL EDITORIAL.— fluswer themselves if we spen d]udic10usly m , J ‘5 g‘ ’ a . 5, mm“ ll
‘5 5! JJ J . . . . ‘ stated in a recent address. An intellslle m‘ l
5 J5,“ 5' Jr J ‘);.{ ASSOCIATION the news and editorial rooms. some of the . J -C De- mt: ‘0
- :: };J 5 J mgfigm . . J . . . study by the Committee for Economl thine
. 5 M J 53.1% l f / \ast sums that we have put in the past into . f 11 ear - at
.. _.J,. JJJ .. . . . , velopment contemplates in the first 11 Y if k'
‘ : vi 353‘», J circulation promotion. . . ‘ . ll manu- , In mg
. . . JJ 5 A bl‘shei ho h n’t t 1k 1 't1 1 . of peace a 41 per cent increase in a JJ‘JJ‘JJJQ’ or
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5 5 5:515] J M5"- . _, ’ l J _ facturing over 1939 level