xt754746sw0k https://exploreuk.uky.edu/dips/xt754746sw0k/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1968 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1968 Vol.34 No.10 text The Kentucky Press, October 1968 Vol.34 No.10 1968 2019 true xt754746sw0k section xt754746sw0k -’ / . 1“ 3 '

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‘ Voice of The Kentucky Press‘ Associdﬁon'

f» ——————————-—-—-—-——————-———_—-—-——
VOLUME 34 NUMBER 10 ' OCTOBER 1968 EIGHT PAGES.
Lu 3“ ‘9 '
  7 ' °‘ ' C N:
~ 3), * Q" Centennial

 _ PAGE 2, THE KENTUCKY PRESﬂCTOBER 1968 -» g . ' ~ _ . ' . . ' j ‘- , - f (r _ L
‘ THE KENTUCKY PRESS ‘ GUEST EDITORIAL, . - JACK NOTES g“;
' Official Publication I ~ _ , . " ‘ __ i ,

Kentucky‘Press Association, inc. ' u ’ ’ f > V 3.3133125? “K“ ‘

. 203w, 2ns.-St.-'- . j 30 or Corneﬂ'e . BY A). r l '
Lexrnggomeiiyéfoml l The NEWS regrets the death last have been insofar as he was con— _ We received enoug ﬁnk—LY“: _ ‘

Voice of St. Matthewanc- ' Saturday of Douglas D, Cornette, cerned. , from you folks about “:sz 'V’

St, Matthews, Ky. 40297 ‘ V1ce—president and business man- While life on this earth ended hold an offset .llin‘iiﬂror i , a
A.J.'Vlehman,Jr., Edltor ager of The Courier-Journal and for Doug at the still useful age have been working on him-m“ ~E
Florida Garrison, Asst. Editor ‘ The Louisville Times. of 54 years, we’re reminded that liminary plans. It 100 ‘Qfg'rjifg‘i i] f ,E
Member ‘ ‘ Doug had just joined the Louis- a lot of water has run over the earliest time that we k:ﬁ:3§:i .145 i
Nix”:k:f::;‘:;f‘;:fm’::’:fs ‘ i ville newspapers in 1933 as an dam since those days back in the will be May, but from “£3321“, r
lniemeiioSarNewspaper“Homeric: Assn‘ i assistant in the promotion depart- middle thirties when people had ‘ mation I’ve received so who“ I. .]
‘ Bener Business Bureau ment when the publisher of this more time to know and appreciate be worth waiting for. A tgam of :f':;;.4:;, *3
Kentucky Press Association, inc. i newspaper, fresh from Vine Grove one another. Very few of the peo— experts, all from outside the state ‘ “ i- r
Howard Ogles, President I High School, joined The Louisville ple we knew back in those days comes in and presents the ‘whole' ‘ :
George M. Wilson,Vice President | Times sports staff. We knew Doug at the C—J and Times are still shooting match. No selling. is done. j figs; 1
‘ A.J.Viehman,Jr.,Sec.-Mgr.-Trs. \ then as an ambitious, intelligent around. One of the more recent and the fun time 13‘,devoted-to- s- ,1
1 Executive Committee 1 and budding newspaper pro- ones to retire was George Mich- techniques and training.Class sub- kt ' 1
James T. Norris, Jr.,Chairman _(Ninth Dist.) ) motional staff member. ler, state editor for The Cour1er~ jects include press, film and cam— ' .53; . ~]
I William Nelson (First Dist.) 1 Journal. . era, plates, pressroom chemicals ' i
E.C. Calman (Second Dist.) i We have been friends ever since , Which goes to show you that time ink, blankets and rollers colofa i xii
AlSchansberg (Third Dist.) even though on occasions, Ilhave marches on and we must make separations and compgsmon ' f‘ii‘JEZi; . 4.
Ben E. Booneklll (Fourth Dist.) i told him that I did not agree with room in this ole world for some— Each class, has an alloted time ‘3; "
ClaytoniRoland‘lFifth Dist.) 1 his papers’ editorial policy. Doug one to replace us whether we re- limit and- believe me you’ll have ., h"

Thomas M. Buckner (Sixth Dist.) ’, would just smile but never say a tire, or depart for what we hope to want to work if ,you plan to 7'“ .is‘i‘gﬁ

Warren R. Fisher (Seventh Dist.) I disparaging word against the C—J will be “The Promised Land.”-- attend this session. ' . 24' .

James L- Cranord (Eighth DIS” 3 and Times. And that is as it should LTB , ~

. R. Springer Hoskins (Tenth Dist.) __._____.__—-—-—-———————-——--—————-———-—-—-----—'—- A1510 iin the Wind Will be an ad-,7 . wwﬂii‘fg‘

Tommy pastor, (At Large) vert s ng session or two. This time u ‘

Donald B~T°W'es (At Large) r l W we hope to do it a little different- {j ..

' . 1y. Insteald of involving only our i‘,
GUEST EDITORIAL I c h 1 f ' d 0w" PeOP er we hOPe to bring in I ~- :3
———‘——‘——_ some agency executives and a few f stir-2'3»)
, Doug as ornette, t e newspaperman 3 man mum _ _
Capitol comment . , . .
Yesterday morning, Sunday, just Were second. From our first hand O.K I know that something 15]..»

By 3.8. Van Curon as we started our‘brealdast, our experience and knowledge every— goingaon out there. Back here at It 4 -
0f their greatest advocates and As lSife‘rnoveSSI'alongwe sometimes Doug has played a vitgal role. He lljress time rollsfarountd, Xe don t It»
friends when Douglas D‘ Cornette think that some people will always‘ was {he individual who helped us ﬁve any (pews 0 you 01 8' Howl, ~81
dled Of a heart attack OCt' 19 be here with us But life has a to the Board of Directors of the a out sen mg a few pictures and "3 “
while hiking at the Audobon wild- fatal way to takin stor1es about what you re doing. ”:5

. g those whose KPA and several years later he Y _ k f \i ~
hfe preserve near Versailles With friendship ties one cherishes was the person to tell us we were ou may even want to ta e a 93W 1’ ; 7‘ .
his Wife and seven—year—old 3011’ We can easily recall a warm going to be nominated for Pres— picturles ariound] onBIr plant. We 1% a
JaDmesl Marvk. th f . d evening in June of 1951 on the patio _ ident of that organization. 21:: Niorelih feratiir: ewspaper o I 7:
f $31 tas k aseénore er 3% in??? of DuPont Lodge, Cumberland From time to time we have visit- ' g ‘
1° uc y n isgaph Sch 1g is Falls State Park. It was our first ed him in Louisville.Regardless of Well it’s all over but the cry- ”,3 , ,
ong tenure W t t .e our er ' Kentucky Press Association meet— his very busy and pressing sched— F ‘f ’ 111 1 d - - ' " in '
Journal and Times In Lou1sville ing and a friendly fellow sat down ule he always had time to chat ' ing or p O t ca a vertismg. Howie: ,.
where he was vice PI'eSider1t and and started a conversation with us. with us. He more than any single 'EZfldtgg‘éflfﬁEdigﬁtiﬁgzgllnBsigﬁgn:
general manager. . While Pat, our wife, had attend— person at the Courier-Journal, d g ’ - SI , ”‘5:
Whlle his chief duty m life was ed KPA meetings as a youngster caused out—of—toWn Kentucky. 3r Prcelss, vlv . f * _
Through five regular legislative deserving than any member of One of his greatest moments in 11 l di ti ' th tv news . gs '- '
sessions here Doug and Iworked KPA. ' newspapering came when he furn- A n ca omnp aret name 51101-237333: ' ‘
closely with legislators and Leg- Doug and I have spend many hours ished information for a story on pager: at? co d hgdoutoas far as _, 1 :;
islative Research Commission of our own time and hard—earned a flood near Morehead. “They ennio 1 e 31d t" ge ‘ rned ’ 1.1%.“. _ ,
in achieving these goals. money and that of our companies won't let me write for the paper,” 3%; crzafanof 1:31.351? 33:5: “erll‘n $.14 “f 7

furthering the cause of , news- he had oftencomplained to me. be the last minute 'flurry'with‘ sag! " _.

One of Doug’s happiest moments papering in Kentucky legislative It seemed to be a missing seg— local chairmen runnin inwith ad- A _
and what he thought was one of his halls fighting for freedom of the ment in rounding out his career co for this candidagte or that 3%, . >
greatest achievements was when press and the people’s right to as a thorough newspaperman. Asp yfar as lanned budgetingxis: , ‘iﬁ‘ _ '.

, the Quill, the magazine of Sigma know. “ Doug Cornette was more than concerned pthe newspapers a re-H"; I '- n
Delta Chi, the professional jour- . _, a machine-like neWSpaperman, he definite] 'down on the small end ”g ,1?
nalism fraternity, called Ken- Knowing a friend like Doug :was “was a friend and confidant through A few yweeks a o the ublicit. grits
tucky’s legal publication laws the also to know some of his frus- the years and was of great help central committeeg of the 1811330,”); 43; f 1
finest and fairest in the nation. trations and desires. While Quill . to me, when I ascended to the Press Association had a piece in “Q. a

This was a fitting tribute to called his achievements in legal presidency 0f KPA° ' ' ' the bulletin cautioning publishers nﬁ if“
his many hours of devotion to the publication laws the finest in the He was the kind of a man about about giving so much space to 52‘ if; p, A.
cause. Not at any time that I nation, the rules of the organiza— whom you can truthfully say, I’m candidates and said if so muCh .: ;: 1”
have known Doug did he every tion did not permit him to be- glad he came my way and that space were not given they might .3,
try to give the impression that' 'come a member for he was on we traveled_a lot of the road of have to spend more on advertise *,‘. ' ’
the largest newspaper in the state, the business side and not in the life together in the newspaper . ‘33;
the one he worked for, was more writing end of the business. profession in Kentucky. Continued to page 3 high

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3 L —. ~~~\,,W.,. . OCTOBER -]968' THE KENTUCKY PR ESS’ PAGE 3 I
Lgiwﬁ‘g -. :33;I323$3:53:35:Z:;CI‘23':E:-.}Zf"‘E;.,”iii3i53135252335£32;55553353233Eiii-753E?31‘;:£35;gE2333353??5Z:EEiéiiEiiéiiiiigiii'i'n":‘3E‘i533E3‘:§2§E332233232353355525335353???EEEEEEEEEEE353523333253523332933255?iiiiéiééi'giﬁé323335i1EEEEEEEEEEEEEEEEEEEiiiiEEEE1i5E3if:gigigEEEE'IEEEt'EEEEEﬁZiEEEEE533533113535gEsEEEEEEEE'gzﬁiii
its “‘3' °ne S 1” Pr th-i k th
< M as men. Some ublishers sa it is We Editorials, and if necessarw
e“ z ‘ ‘ .1 ,- : -‘ is} " 'their' own bugmess what tie do get out and do some leg work to
"‘t is" - ’ *f . - ‘ 5' » ‘ if} g1?" . - y help insure that the endorsement '
)f ' ,- l '- i '5 'i'ifif’i'iiiii . ' u- . wnh political COPY and say that if of his newspaper means something. ~ 3-
‘e » * -' > anything the newspapers we“ ‘° Put it-in a sack and shake it up '
e "1;.” - ~ :, - ’ .I _ ' - , . .'}.; One thing is for certain --the paper takes sides and loses, the
0 sift, ' \4 If ~ . - . ‘ y j: _ candidates like publicity copy. Any newspaper loses in its prestige in
.. . Wis , . , . .. . that community. If it loses too
_ . . «gs , ‘ ., _ : . :5: ,, _ ' E pol1tical rally you attend you can man times it can become ser-
;- f " 1 , ' * ’ ’ 1 be sure newsPaPer editorials W111 iousiy ineffective
1" - — - 33,” > ‘ ‘_ 7 ‘ , >- . ' j ginfiuoted 1n the speecilhes. They ‘ Rather than being'a Vehicle for
. ’ 5;? . ' - ' quote the radio, t e televis- olitical re a anda and hand- '
.. 2: AT THE HELM — New Officers of Amerlcan Newspaper Representatives, Inc: -- Dick ion or the billboards. They either P . h P P g h 1d b
e ’ Westerfield, (left) secretary; Palmer H. Sondreal, president; William J. Oertel, Vice presi- expect or anticipate that the news— ougstlt fe newsgapleiris loiliif e a ’
e .. ~. ‘ dent-treasurer. Westerfield is the publisher of the West Union (la.) Fayette County Union; paper W111 run it “for free.” V9 ic e 01' 5011 P0 t ca _ orma— :
o 1'ij , Sondreal, publisher, Amery (Wisc.) Free Press and Oertel, secretary-manager, Ohlo With every mail delivery, news- tion. Rather than ,trigmg to get
. Newspaper Assn. papers are getting reams of po- 8“ 1:33:1‘3 ﬁfrﬂdiggtfh: saiiid‘ziigm): .
1.. :5; ‘ litical propaganda and publicity. oi, the ngew a er the news a er:
1e To tell an editor or publisher to - SP p ' p P -
t— I: NR I t rns throw it all in the waste basket” Shoﬂldt choose tthithcandidadih it “ ‘a
1r :1}; -' ' A ’ is foolish. To run all of it isjust wan S 0 suppor W care an en '
in ~ ' _ re U as foolish. The decision as to PuSh that candidate f°,1' all its
w 1;;- , 7 f d 1 S , M Okl b whether or not it is news must worth. »
Returning to its oun ing pace, ecretary - anager, a oma certainly be left to the editor. . ‘ '
' ' f Cincinnati, Ohio, directors of _A- Press Association, 3601 North . : liIti isln t a matter 0f 1714:1111“? Igo-
l' - ’ :50. ’ merican Newspaper Representa- Boulevard, Oklahoma City, Okla- ' Where newspapers are perhaps t ca copy for 1?“ fuming hilhut
ist tives, Inc. (ANR) commemorated 'homa, were ineligibleforre-elect— ,making the biggest mistake is in a matter 0- w a; is run. d” e:
, 25 years of service to thehometown ion after serving six terms. Both their endorsement of- candidates. EE‘Q’EEZPersthsetﬁp 03:8 lolsltsfre atiie
9; . , 'neWSPapers in conjuncﬁon with the were honored at the 25th Anniver- BY this it is not to be implied that c an d1 d ate S. will be knocﬁmg on their
w ' . convention of NationalNewspapers .sary luncheon of ANR Fridaynoon. a newspaper should not endorse ‘d'o'ér with es ect andwith the "d
[d «Association (NNA). New officers for ANR under the candidates. The mistake is made 181 . r P a '
, ’ Direewiis 0f ANR convened at the reorganized board are Palmer- when the newspaper allows its V91" 5 ng- .
3; y \ Sheraton-Gibson Hotel Thursday Sondreal, President; William Oer— name to be used as endorsing a; It’s the editorial page and the
11 _ t10 _conduct the hUSineSS affairs tel, Vice President & Treasurer; candidate and then doing practi- local influence a strong neWSpaper
3f ‘, 0f the corporationintheir quarter— Dick Westerfield, Secretary; cally “Othing at ‘311 abOUt it- For has to offer that no amount of
7 ,.l}:‘session. ' Joseph AmOdeO. Assistant Trea- years it has been a practice for television advertising can match.
- ,. .- Our newspapers and directors surer. candidates to try and get as many: Switch the action a little. Instead
hr - will be happy to hear that our “After 25 years of building, we newspapers to endorse them as of trying to get on someone's
w -=.i=;.-' volume has‘ made a beautiful turn- look forward to the challenge of possible 'so they can be listed in band wagon, make them want to
-n : around since March, reported further expanding our sales effort some printed piece and the candi— get on yours.
[_ _ -. ‘President George. Wortley, Pub— _and building a solid service organ- date can brag about the newspaper ', . '
.r ’ lisher, Fayetteville, New York, ization for the hometown newS- SUPPOIT. It’s still a long time Until NOV-
il'. ' ' Eagle-Bulletin, in opening the 565— \paper of America,” declared If a newspaper is going to support ember..
rt, .311“ 51°“- ; - . President Sondreal in accepting ' ' :3
[Ts-g”. i, JOSePh J' Amodeo, Vice Presi- the new office. 1.
ages? assailant-Operations 0f 131‘le r186 JOIa- It will be vital that-an publish- , 7 - ‘3
at‘“ tern“? Street, Broo yn, New York, 'ers, press association managers f . ' \ . it?
at -' informed direcwrs that theﬂfiscal .. and ANR personnel work together ' , ’ ‘-
,S; - 1;" ' - year ending September 30, _1968, if ANR is to realize its goals, he ( L",
3 ,-_ will mark a new high in billing said.
g .. a; , 'volume - $8,071,526.01.’With clos— . ~
v. . t7}; " * ing procedures in process Amodeo m ' .
fd. . » ;, . _ reported a net profit will be realiz- - , W 1
'h i 5 _ed for the year. ‘ , g
’1" . > The profit picture was underscor- - .
1.7. , ed by President Wortley who told '- O o - g
. .73 directors that this was after re— . . ‘ , Wthh retall ,;
or * paying NNA $10,000 loaned ANR 'By Florida Garrison 5
k 1;}; , earlier in the year for a manage— . , i
O? ment study. Orchids to three Kentucky news- .,
. C. Randall Choate, Vice Presi- papers who proclaimed anniver- promo Ion ma es ever
3" dent-Sales of ANR, 800 Guardian saries in September and October: l
I.e . Building, Detroit, Michigan, con- The Owenton NeWS-Herald, 100 I 0
:s :7 _ ‘firmed that the first month’s sales years; the Edmonson County NeWS, S 0 er aWInner ,
'8 . in the, fiscal year will reach an Brownsville, 41 years; and the ' .- 3
1- . ‘ all-time high of $1,200,000. His Ohio County Times, Hartford. ’ .
1e forecast called for $9,000,000 in three years. _ _;
the year ahead. The following recent staff chang- \ It’s that small wonder among promotions: Trading Stamps. , ‘
' . 7 , Under the research program, es were noted among Weekly and . - ,
_ Choate informed board members daily papers: James A. Thomas They are saved In more than 80 per cent of the nat1on s ,
2%., that the first report from Starch named editor 0f the Leslie County households. And here’s one big reason they’re so popular:
.' 81 Company, research analysts, News, Hyden. Bert Lunan, manag- _ . .
. . ~ will be available for study early ing editor of the Henderson Glean- Unlike most retail promot10ns, they allow a merchant to ‘
.177 inliflovemberi1 Tip: market survply ﬁfe-{Ilgrgf‘lﬁgs Silgcigigeggthgiwd 13:- return the beneﬁts of the promotion. to all his customers—
I wi cover t e rst sx mont s . ePOI‘i- ' - ' . -
p . of 1968. , _ ing staff of the Louisville Courier- and 1n direct proportion to their patronage. .
Charles 0. Morgan, Publisher, Jouréial. PEI-4° Miobayed hisﬁ‘egrﬁd Here are some things an average food retailer doing‘a $1.2
T} j Kirkland, Washin ton, East Side as a vert smg lrector 0 t e S " ;,. - L - h ”-
a: p , Journal, Homer Rganklin, Publish— land Independent after 45 and one- “hlliun annual busmess might use to promote sales Instead
‘ - ‘ ' er, .Tifton, Georgia, Gazette and half years. Stan Champer has been Of glvmg stamps: ’
g 7‘ Robert M. Shaw, Secretary-Man- promoted to city editor of the Ash— He could 0. . b h' d ' . O I) ‘. h' h
's- .‘ ager, Minnesota Press Associa-- land Independent. , ‘ . CW6 away. y C ance ruwmt, 0") “x 1g ' ‘
m ' tion, 84 South Sixth Street, Min- ' prlced cars.
as 3:. neapolis, Minnesota, were seated Robert E. powen is the new . . .
led g. . as new directors. editor of the Menifee County Jour- [Helgould oﬂcr pic-me: orders and free delivery, prov1ded .
iilili I}; V .. Sienatmed hjlvere LYIeidph. Ylpung, nal, Frenchburg, succeedinngs. on y per cent 0 15 customers used the scrvxce. .
t - .cre ary- anager, a 0 ress Don Crain. Harold C. Raines, for- ~ , , , '
ad Association, 604 Idaho Building, mer publisher of the Pineville Sun— He could offer charge Accounts, as long as 170 more than .
air. . . . ,lSBOCise; Idalhi/p, :Villiarrolhia Ogrtel, Courier, has joined the staff of one-third of the busmess was done on that basis. -
S . , e re ary— an ger 1 ress the Elizabethtown News as adver— . . . . - '
ire“ ’ 7 _ Association, 198 Soilth High Street, tising manager. Charles Rentrop, in each of these. on!) a fraction of the customers beneﬁt. . \,
26' I _ ~ goitﬁnplus, Ovhiot, gicéanpssvzﬁlield, _ dean of city hall newsmen at the With trading stamps, ever). shopper is a winner. . ,
tY it; . u _s er, es n1 , 0 r ay— Kentuck Post & Times-Star, has , .7 .. .
“1.1 $5.: :7 ette County Union, NNA Director, retired ther 61 years with the pap- That‘s one reason why S&H Clrecn Stamps have been given
gin g . and Palmer H. Sondreal, PublISh— er. by leading American retailers smce 1896.
ars 5.3;». ,. er, Amery, Wisconsin, Free - . _
to ' Press. - '
ich i ’ :‘NNA President Verle Kramer, The Irvine Times-Herald’s newly The Sperry and HutChlnson Company 3w
ght 91,235. - . . .Publisher, Gibson City, Illinois,_ appointed advertising manager is An American way of thrift since 1896 sass: ‘ .l
15- ” Courier, retired as director'of Mrs. Alice Richardson. The ,
‘ ;.: ‘ .';ANR after serving for the past Owensboro Messenger and In-
if .~two- years. ~quirier also has anew ad manager, .
- 3:33;; President Wortleyand Vice Pres— Hugh T. Hawkins, long-time em- '
I: ' -.ident -.-.’_:Treasurer' Ben Blackstock, ployee of/the paper. ..- . _ ' ..
MJM ‘F Wirem‘isa’sﬁimmesseeﬁﬁis‘scm‘etmewxm ' his]- hmwfigﬁ§agimk2~mecvwﬁi

 . 7 . 7' '. / V ‘ ' , 7 ' ‘ " -- Lifﬁit‘ri‘h I Li'l‘tt
. , 7 . , . H , 7 _7 - 7 , 7 z .. 7%? §~-:’=‘::f7::;7';‘?:?:?57‘f7e72,: «a
7‘-7 PAGE 47 THE KENTUCKY PRE337 OCTOBER 1953 7 ' 7 ' ~ 7 t 7, 7‘
. _ , . . ' “,7 yup: +7, rays-3‘“ - .;_'7‘,,7;.‘,.~.‘.:7;x;:_.
. . . The medla for elections. -.
Every voter reads either a daily This election year, perhaps more ' , ...-—»- 7 r7 < ,. 7 ' s€i§\
or weekly newspaper every day, so than ever, people have awatch— _ ' .,._ 7 ‘ f ‘ T :I ' 7' «s‘
That’s because anewspaper is pri- ful eye on critical, crucial issues. , \l- ‘f' — ' ‘ Is“?
marily the information medium. _ §§L¥§T§I 7; “a? 7 Z\\>°~’§
People use it for reference and It is your job to tell them about i” "7. ‘_ ' ’ :17" .Z . ,: th
are receptive to its advertising, yourself and explain to them your ' .ﬁ‘e“-—\7,I#l ' “ 77\\“
After general news itself, wo— solutions of the problems affect- 7 it?
men like advertising better than ing our communities, our state .7.-.-:‘-.1‘I;:, ﬂ, " I shit;
any other feature of the newspaper. and our nation. “‘s\.'r7 W. Z’ 7 7 ' -' ,‘:,‘,;j7'7":::7if:fj7_~,._ 7 «ti
Men rank advertising after news From the Wisconsin Primary ,I"§'VII_ 445i} . _ t 1““?
and sports. In hometown news-7 Survey we have learned that peo— 02497.. ”Id-«”7 “MHZ/7"- . ' I ’5 : .7 ‘3.
Papers only,'the printed message ple COHSidel‘ newspapers as the 774: "*“I'Is'l at A“??? t ' . ﬁ- 7 “it
carries authority,7 conviction and primary source for securing elec- ‘ ‘I’I’II‘S 7,57% 37an IIIIII' _ g‘ . We
believably to men and women vot— tion information. For all state— “V5 ‘l 7‘7"! ’éaﬂZIII-I" ' i; '
ers. ments having to do with Campaign . I : 74'7""- ‘ j .7 ‘ 7. ' ', s '
. affairs and candidate person- , "'3 .f' i‘ai“ 7 a ‘ ~
Newspapers and Surveys alities, one OUt 0f every tWO per- Kris; ﬁh‘m " h 7 is
sons said “newspapers are the best :,Z-,';.'77i7'7'7,;1: 9'“ I“? " ‘ 7 ‘ 7 7‘ u.
7 Voters depend on newspapers for way to find out.” Radio, billboards, ' twuwﬁéﬁ " _ ‘i‘ ' 7 . 7
information about the candidates television. . .were hardly in. the 7W§m§°ﬂé%g " , 7
and the issues they stand for, running. ’ ‘ 7 III"7 1.7:“, {77%.2/ ' - " *7
‘ according to the famous Wiscon— . ISIVII1;;II’3i’I7‘Iin'I EIIIII g '. 7 ‘ $7 7. ‘ i:
sin Primary Survey conducted by Use all newspapers. Even 'news— - 77.;;‘:‘f;‘ W'IIII' 'II I;§ II'IIII‘I 1" i f 7 ‘
Bisbing Business Research. papers with editorial opinions in , 7 CI" I “ Ht" 7 I ‘ ‘ 5".‘7 . - '- .7s“" I
When the voters were asked: conflict with your own offer great I '7’ . .7' I I ‘I' I' 2' ' III . ' .' ‘7 77
“Which medium gives the most in— opportunities for your advertising. . {1:733:di _ “’7 I I'.' III 7 I '7. III . " _ 7. '
formation about what the candi— Clear, concise statements about iii-'ILIF’IISI II; 77" I I '7'3illl’7 I ”III ' 7 r
date stands for,” 62% replied' your position can bring more vot— I £11.}: ‘IIII I VII 77! :I 7II7I? " '_ >f _ .
“newspapers.” Television was ers ,over to your point of view. .,';f;‘:.‘{:Ii:II,' 7‘37II 3‘; '1‘ 'I {-7319 ' “
second with 17 per cent. ‘ '. Your ads won’t be alone in the 77 “M, A; "III ”.I‘ 7'7! II “wrist ' ' 7'7
”Which medium gives the most newspapers. You’ll be com- ISL‘IJQIV‘II-I'hiilzs L;,~H.-.-,c-..m1‘ht I 7 35:27]":
information about what the candi— peting for attention with scores of hmh'ﬂi‘tWM) ,, >7 .. '
date stands for --- radio, neWS- Other advertisers as well as your a... It" 7‘7" 77” " 7 ' ' . i7 7
‘ papers, television or magazines?” political opponents. Creative ad- ‘IIIHII‘I'iIIEEtItI‘i-Iz. IIi 4777!, -7 “Cut &
‘ 62% —— Newspapers vertising will lift your campaign II‘ SI'III“'.‘I§§I'II" I I “7’,I ’ '7 1
17% —— Television out, of the ordinary. Imaginative Ilif :72 IIII I I" _" I,7 I , _ j '
‘ 8% ~' Magazines art and copy will hold the reader’s _ I ' e x, __ " _- . ,
2% -— Radio . interest, dramatize your salient ' we, 7.77:7— @755
‘ 11% -- Don’t know points. A fresh, creative approach " 7 7 ,, 2 7 _ '7, .7
. . . will make your ads stand out. It I lock great on TV . - '. ' as, 7'
. POIItICS Are Not Entertainment will drive home your message ' :1. ,4 7. 7. I
I ‘ quickly, concisely, with astonish— , ‘ .. 7 u
: Television and radio are basical— ing impact. It will get you votes. 7 7' ' ' ’ 7 ‘" 7‘57 ' ‘ 7’
3 1y an entertainment medium and . - . 4 . ‘ 71;, I 77’:l_.32_0,ug_1a!
thus often leave. a fleetingim— It was also found that people A ”%.W"9u4 7 . \ -~; iideﬁtrght
7 pressmn. If an impresswn 1:5 to claim to vote' for the principles ‘ ' 7617 4am WWI-,5). ‘ ‘ ' 3' TheC
: be made 9h the voter 1t requires . of a candidate rather than his ' - I ' " ' ‘ 7 ‘ V. 7 reef Louisvil
. I a saturation campaign that 15 rel- personality. The question. “In your 1n - ‘ 7 ' . 7 7‘ 5 157774373" . ,1?ka C
.‘7 seated to a slogan status. The opinion, —what is more important 7 7 ‘ four score and seven‘years‘ago our fathers? ' ﬁwiimﬁee s:§i§‘1,7hee“5._4:
'.-7=“"I'~7t"-'7'.'91d slogan campaign; the Speth ' in influencing most peoplewhen - wit-01 heft ‘ - I - , , ' ' WMey‘eCornetl
, excerption, are 1nc0n31stent With ' th d id' 11' candidate--hi ~1'\P-_'—-\ , 7 _ 7 ., '7 «a; -_'::}‘~';:;Lf71¥Eff-5;; t.‘7*-’:'75‘7l«“‘ti‘7ip*iwit
I h ' ey ec e 0 a . S M brou ht forth on this continent t1 - ’ ‘ " “-77'7""137’r"’e“-9‘77"" ”'57"? ‘ "
7 t e times. Voters are more knowl- personality or the princ1ples he ‘3‘,“ at"! g anew "a ”‘7 J‘ﬁgaf . @EQEQQFFY:
edgeable and educated. towards stands for?” 77 per cent of the w ' _, 31G L‘s}. tjsiideht
7 I wanting facts, deta1led Viewpomts, voters replied ”principles.” 9 conceived in liberty and dedicated to the ‘ , ' \e 1i 7 'ii't'i’ilfltetwal
candidate stands on 1ssues. “Which medium is best suited to 7 7 7 . ’ ' U ‘ Alidubon
. help. the _unde,cided voter to make Whetmmam created equal. s it'theirtfa
.7 The Wisconsin Primary Survey up hls mthd? 11.4 W7, 7. . - —‘ ‘ ‘ ‘7 ‘ 37A 1 - «'5 7' day-bus?
; showed a substantial majority of , 7 I . . . V " ‘":"; tinge-.75 1' group}:
I the voters mentioned that they 43% __ NeWspapers V . l‘mw we are engaged-m a great eiwl war ,_ 7 , Ite:_“ﬂ}éi;fj_:a.zjv Ildlnch Wl'.
‘ were aware of the campaign 30:70 ‘” Telev1s1on 7 we)?“ Widely
_ through their exposure to it in , 2%) "‘ Rad10 . testing whether that nation, or any nation so 15 7: . t'rs tuctiy’ is
7 newspaper advertising, 23;, —— ggrig’atzlihgjv - u» y NJ .4131“ '. w , gig-get“:
. When looking at the proportions O 7 £111 " conceived and so dedicated, canIlong en- , £7 was anéa
of noticed political advertising in , V (“OVAJ - J 71‘: f‘, 7, ,T , depart“!
each of the four media, the sur- Thepercentage'of undec1ded vot— . dure. We’are me? on a great battleﬁeld of WV 7, 'I . Cornetl
vey reported that the voters tend ers Is a very important part Of / \ ' - 7 a affairs ‘
to find some political advertising the total electorate. Thus, when a WA“? I-‘ﬁ . ‘ ' I -’ S: t " “1119.66
annoying. The question “is there larger percentage of these un- DIM _ that war. We have come to dedicate a por- Mfw‘?‘ _7 3f " year ~ ti
any political advertising annoying decided voters say that'neWSpapers _ NJ" ‘3”- _ ,, 7 _— Louisvil
to you in any manner?” elicited are Paramount 1h the” dec1s10n— tion of that ﬁeld as a final resting place for Iii-t“ 7 9 7h . He? was.
the following affirmative respon- {113.1ng ptrocelscsi, the Stafmehtflsl ‘ M / L ”W -. AtitzglﬁusJ
7 - _ 1m ortan an eserves t ou u - ‘ 7 . 3
$85: television, 32 per cent, leaf- actlion on the part of candiéiates M - J those who gave their lives that that nation 3 Mg ' g _ -
lets 20 per cent: other, 34 per and their adverti . 1 M , W . 7 ‘ v; :Cornett
. cent: newspapers, 14 per cent. s1ng peop e‘ “u w ~ 1 b -
- Voters also stated that news— ' might live. tis altogether ﬁttingand proper _ 7 WWW-er
papers gave the best and most _ . ,4 9f,7L°u15
7‘ accurate description of what the I ' , 017-49 mm “A" 7" s ,Ofsthe‘ I
EDITORIAL AND ADVERTISING 7 candidate was really like. The that we ShOUId dOth'S- 7 '14pr .7 j ' VINational
FEATURES research analysts said that this :12: Th“ Meg NW“ 3 . Mag W _ :3 ”Wight-Elem
probably reflects a feeling on the /~ of“! W ‘0'”fo ”6 . v, ,7 I :7 ,
FOR WEEKLY NEWSPAPERS V part of voters that the personal_ ijayw 7F“ m. , 7 7 ,