xt759z90c98m https://exploreuk.uky.edu/dips/xt759z90c98m/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1957 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1957 Vol.23 No.7 text The Kentucky Press, April 1957 Vol.23 No.7 1957 2019 true xt759z90c98m section xt759z90c98m (.~-:,-;.~.- _. . :7 .t 1"”?1‘r‘-‘=‘v"¢~‘~‘v‘"<“~"‘?~-““-i"Ti-W'=_':;':“’1;“i;i~=f=7=“;~,'1=i}-‘i"‘_'E‘".:‘"3‘1”T21“ ‘~_ . ., , . “ ‘ v ‘ g \M t
’ M {E
- g g M
% i W
x
‘ i
r"? ‘ W ‘15' 2-32.35; L. i ' ii?
s V \
A 'l 1 95 7
pm ,
i
Published in the Interest of Community Journalism . . . Of, By, and For Kentucky Newspapers V V
V i
pective V !
..‘ g ‘ V
)f 0 r V” _V '
azltije QW
1’s im- '1 fif‘e‘REEDOM V
rcom- \W‘igéfi
teadily é
ive. ‘
l-being 0
VOLUME TWENTY-THREE
NUMBER SEVEN
. Coming Events---
Publication Office: . -
School of Journalism KPA 88th Annual Mid-Summer Meehng
University of Kentucky
K Y Lexington Kenlake Hotel, June 6-8, 1957
. : y
1 l
Oflicml Pubhcamon Kentucky Press Assocmtzon ._

 .. ' 1 1 THE KENTUCKY PRESS APRIL, 1957
. . | 1.1 I 1 .1
1. 111111111I I l APRIL
1
~' 1
1f ' j 6 M
... 1 lcfil’ress Servicelnc. /« TO
1 1 One-Way Route Serv1ee ', 1 1 From 1
:x 1 Through the one-order, one bill, one check plan 1 " flags/x ’ / 1 lished th
' i l , 1’, 1...; {CL mental a
1 ‘ ‘1 KPS is equipped to give service to the advertiser $1” /I:-“f;;,.”:/ public It
' . ‘1 and agency from the time a budget is being made un- 9 f? /,~-~ counting
- i a til the last statement is paid. -‘ /%/‘;Z 1 film-
1 1 For the past fifteen years we have been giving the 9 ., /.4. . " This l
,, 1 following services: i/Z‘gfl 1 11 1 first, that
O assisting in making up a budget (9 ,5,” \/:/\11 l 33:31::
, 1 O assisting in choosing a string " . ’ . 3x ///5’ \1 1 what, an
i 1 O issuing individual contracts g g %,i “r“;vaa’fI/{f/ counting
._ 1 O issuing individual insertion orders ‘v M :1 dishonesl
1 V O mailing mats, plates or copy But ec
O furnishing requested proof of publication 1 was a sat
. 1 . rendering blanket itemized Statements KPS does not oller special group rates. Space users I [0 prev:
1 1 . paying the indiViflual pllbliShBrs may select from the Rate Book any particular group, Enirtilsrtled
‘1 1 . handling all details and correSpondence or use the entire list, dailies and weeklies. Through
1 1111 and (10ng EVBI'Y other thing within reason to insure arrangement we service border counties in Indiana 1 In mm
13 satisfactory service and obtain best possible advertis— and Ohio, and cooperate with the Tennessee Press . $113311:
1 ing returns. \Ve check for position, press work, and Service in servicing border Tennessee counties. Com- 1 iigetheir
11 make SUESC‘SUOHS to 0111‘ publishers on more effective pensation in lieu of group rate is received from rout- 1 the 5mm
11placement. ing your advertising schedules through the one—order 1 publicati
11 WithOUt exception we have enjoyed 0111‘ working plan; it saves the agency large overhead ofiice eX- 1 ed althor
111 ‘ relations with the agencies using our service—we in— pense. 1 lations h
.1 1' 1 Vite the continuance of these working plans and also 1 In evidc
1111 ‘ invite the inquiries of agencies who have never ac- Kentucky Press Service, 11101913 an affiliate of Weekly Court 01
111 cepted 0111‘ Offer for Simplifying entry into the NEWS“ Newspaper Representatives, Inc., which organization from the
i1- 1 1 papers 0f Kentucky. is the only authorized national advertising represen— 1 (51:13:13:
‘ 1 No space under 5 inches accepted, unless for con- tative 0f KCD’CUCkY weekly and semi-weekly HGWS' ! l
11 1 1 tinuous run. papers. National advertising schedules placed with 1 r Thir:
‘ i . . _, - mea e
' 1‘ THE AGENCY who uses our office for clearing 22:31:? £131 all weekly and semi-weekly newspapels 1}] 1 Ollicials.
1 1 uc y me cleaied direct With the absolute mnn— .
1 . . . _ _ 1 _ that the
.1 I, 1 0 issues one contract to KPS mum of time lag. VVNR maintains serv1ce oil-ices 111 l the door
1 1 0 issues one insertion order to KPS New York, Detroit, Chicago, Atlanta, Philadelphia, constitutt
'11 o supplies string of papers and San Francisco, with the main office at 404 Fifth 1 plicit 1m
11 1 ‘ O supplies mats, plates or copy Avenue, New York 18, New York. VVNR offers an ‘ "We do:
1 11» 1 o pays the bill to KPS in one check less agency discount. identical one—order plan for national coverage. 1 to print
1 THE AGENCY PAYS NOTHING F OR THIS I sarY-
1 SERVICE Three Easy Steps: KPS will help select product 1 KRS 6
1 ‘ markets, give market surveys, and help plan any cam- of all p1
11 THE AGENCY AND ADVERTISER paign to cover. 2. KPS assumes the time consuming publish 1
11 1 01 (lei-checking detail of scheduling; 1t renders one 111- 1 for ul’l(l61
11: 0 receive full credit on each contract and insertion order voice and proof tearsheets at the end of each month. 1 tor of pt
11 1 the same as if the agency issued the orders 3 On receipt of agency’s monthly disbursing check, 1 day of A
'1 KPS Will not knowingly extend any of its services KPS pays its newspapers by monthly check. neWSpapt
1 to unrecognized advertising agencies or advertisers, ment. (2
11 - nor will it knowingly accept advertising which might Legitimate advertising agencies and national adver— said CUP}
1 1 I unfavorably involve the publisher, his newspaper, his tisers are urged to use the services of KPS; to advise ; fin'fmdal
1 1' readers, 01‘ his advertisers. with KPS on all affairs of mutual concern. 1 3:12:11:
1:
11 Viction t
11_ , ' fifty (loll:
1111111111.;1,
‘11 ‘

 1 III“
' I i 3 3
.I I I I3
APRIL, 1957 THE KENTUCKY PRESS PAGE ONE 31 I 33 3 3
- . . ANPA—Others Contend ; 5 II 3
_ State u |’ror r ers ICGI‘S POD Formula Not Fair 3 3 3,33 '
/3 I ‘3 31. l V
I I . Excerpts from Post Office Department Cost ‘ I’ 31‘ 3
To Pu IS nnua tatel I lent Ascertainment Report for fiscal year 1956 3 33 33
. I charges daily newspapers with $65,886,414 3 I;'3 3iI
I. l l fA . . 1 1 h d‘ _ f 1 . deficit of revenues under “costs.” All second '3 3333333
I From the ear y cays oI merican Inat10na - Iars at t e iscretion 0 tie court or Jury try- class mail is charged with deficit of 3 _ III II
W ' our various state 1e islative bodies estab- in the case. - iii 3
/ I Hi . I bg I g $269,210,0/8. 3 III .33
' l the )rincn e statute tiat overn- ,' I - _ . . I 3-3 -i
I lisheIC1 a encies Ivvhichy receive and dgisburse -1 F0110“ ingIthe language and authority 0f Estimates of costs in this report are based 3 I33 I
V men Ia g . [16 statutes 1“ her sworn duty as a state Of" on arbitrary allocation by the Post Office 33 3333I -
1 uth mOmCS should make an annual ac- ficial Miss Mary Louise Faust State Auditor - ‘ i ”33 l3
3 P ' thereof throu h the rinted med— 3 - y- ’ Department under ”5 0W1] formula WhiCh 3 1 3333333‘
3 counting g P has served notice on all, public officers, out- ANPA and others contend is not a proper I 1 IEI 333
I ium. llnICd and defined in lxRS $51290: that no or fair method of determining true costs. 3 3313 3333
3' This principle concerned two factors, the quietus W111 be given a public officer on his . 1 33‘ I33
I _ . . . For the first time, Post Office Department 1 353.33I
3 first that the public was entitled to know financral statement unless accompanied by . . . _ 331*?3‘
I ’ . . . , recognizes in some of its tables ex1stence of 1 3231 WI
3 what monies were received from all sources the printed statement thus required. In a ,i. . ,, . , I 3" III-
I . _ . _ intangible factors in allocation of costs to 3 i311;
i and how this money was spent—to whom, for statement, issued to the press April 17, Miss . . 1‘ ‘isI
I . various classes of mail. Although second class 3 1 3=13 ‘3‘
what, and the sum total—under strictest ac- Faust stated: _ . . . . , IIIIII
. mail is charged With total defiCit of :!3- 3II.
I countng methods as a safeguard to prevent “Only 13 per cent 0f Kentucky’s sheriffs $269 210 078 one table reallocates exactly 3 i 313I13I3
I' dishonesty and trickery. filed published financial statements 135‘ year 50 percent of “costs” for intangible factors, 3i333l:33
I But equally important, the second factor With the State auditor April 17. A check leaving net deficiency in revenues from sec. IIIIl
I was a safeguard to the public officer himself showed these percentages of other public 0nd class mail of $101,659,647. Post Office 1 lIlI
users I to prevent false rumors of malfeancIe in of— officials complying With the State law: Department Officials have testified that this III
‘Ou 3 fife and misappropriation 0f Imb11C funds “Treasurers of fifth and sixth class cities, figure represents an amount which should be I3III3I33
' Ii; I entrusted to hls care. 31 per cent; county treasurers, 4-4 per cent; recovered from second class postage. Total 3 ‘3
O.ug ‘ In many counties in Kentucky, and in the treasurers 0f Cit)’ boards 0f education, 57 per second class mail revenues in fiscal 1956 were 333333
hana I several states, some officials have never fol- cent, and treasurers of county boards of $65,890,784. I133~3
. - ,- ii 1.9: , 3
Eress i lowed the dictates of the statutes in publish— €dumf10n. l1 per CEHt- Second class mail is ch arged with IIIIII I
J0m‘ I ing their financial statements. In Kentucky, She emphasized that officials entrusted $59,933,070 as its share of cost of rural car- % . 331333;"
rout- the statute, which governs and regulates said With public funds are required by law to riers’ salaries and transportation. This is l 3 33 III;
)rder publication (KRS 61.290) has been clIisregard- publish financial statements in local news- more than is allocated to any other class of II: 33331
3 eX- ed although the statute and its expliCit regu- papers, then file copies with the auditor. mail except first class which is allocated _ I IIIII
, lations has been “Phdd by court dECiSIOHS' Penalty for noncompliance is a fine 0f not $64,676,378. Other major items of “costs" 3 3333 EIl
. 1n evidence is the recent opinion of the less than $50 nor more than $500. allocated to second class mail include 1 3 I31 III
Bekly Court of Appeals of Kentucky, an appeal Miss Foust indicated no penalties would $78,278,030 for salaries and travel of city de- III. III
1ti0n from the Bourbon Circuit Court in the case be invoked immediately. She said the offi- livery carriers, $45,121,641 for salaries and IIII‘II
asen— 3 Of Robert E Cooper, Et a1 "- The Ken- cials should first be informed of the law and travel of mail handling and window service " III
ews— I tuckian Citizen, Ct 31- then given reasonable time to comply. clerks, and $24,694,480 for salaries and travel ‘ 3 III 31
With I There have been extended two oft- The Press commends Miss Faust on her in POStfll transportation SCTVI'CC- . 3 III”
rs in I repeated reasons by many of our state-unit determination to uphold her sworn duties. Report shows total postal deficit for all I III
. . officials. First, some falesciousl contend classes of mail of $603,304,998, 33333113
Tlllll' 3 y ________.,—. IiII. ”‘il
. . 3.; 313..
as in i [I‘M the Postmg of the financed report on _ . . Allocation of deficit of $65,996,414 to daily It; 333
phia i He door (walls) Of the county courthouse ANPA Mechanical CllnIC newspapers represents increase of more than ' II- 33‘
, 3 ‘ . _ . . 1 3 3 3
F'fth I constitutes publication, refuted by the ex The 29th annual Mechanical Conference 155 1111111011 0"‘31‘ total defic” 311001th to 33
1 I pliCit lanouage of the statute; and, second, . _ ,- .. , .. - ,, . rr - 3‘. 3.:
S an ”We do nbot ha t1 e o e in the treasur of the American Newspaper Publishers A5. daily newspapeis for fiscal yeal 19JJ—In the 333‘ 33173
a III II t , ,, . ' . 3.I 333
I: to print the 52:6 16 III coznmem unnecesy sociation is scheduled for June 1042 at the face of statement by Post Office Department I I33
(mn— - . . , ,-. -I , - ;.,.;3
I my Morrison Hotel, Chicago. Detailed reports that total weight of daily newspapers carried I 3i 3'?
' t 1' ' . ‘ ' ‘ ' '1 decreased 1.3 ercent in 13 3‘ 3
3 on a variety of spcc1alized subiects are 111 second C1395 m?“ P 3, 3 3
Ct ‘. I. - II I I
du I KRS 61.295 states: (1) It shall be the duty planned for the three-day gathering. An- 1955 under 1905-—ANPA Blllletm- 3 I ‘:
,aIm- 01 all public Officers who are required to nouncement of a new color separation serv- . 33;!
nlng I publish the financial statements as provided ice for newspapers will be given at the ROP _ I II.
6 111- t 101‘ under KRS 61.290, to file With the Audi- color session. Richard E. Lewis, manager of A recent order of the VVage-Hour Admin- I 3 1
)nth. l tor of Public Accounts on or before the 315: the ANPA Mechanical Department, will out- istration permitting longer holiday week- I I III
leek, ‘ day of August of each year a copy of the line special services on ROP Color by his ends in exchange for an extra day’s work II 3.333
i newspaper containing such financial state- department. Activities of the ANPA-AAAA has been revoked effective January 14. Un— III 1 I
3 . . . 3' .i "i
I meat. (2) Any officer who shall fail to file Joint Committee on Newspaper Printing W111 dcr the order, employees were allowed to 3313333
1ver— said copy of the newspaper containing said also be reviewed by Mr. Lewis. Important make up the extra holiday time by working I 3:3
lvise 3 financial statement which such officer is re— developments affecting pressroom operations, an overtime shift at straight time rate in the I I I I
-. quired to make at the time required, shall the mailroom, advertising and engravmg, the week preceding or lollowmg the holiday. I II II
I be guilty of a misdemeanor and upon con- stereotype department, and the composing The order was revoked, according to Admin— 3 '35 I
I viction thereof shall be fined not less than room are to be covered during the conven- istrator Brown, because of opposition from II , II
. . . fifty dollars nor more than five hundred dol- tion. employer and employee organizations. I II I
3i 3 t; L
l ' 3
3 3 -3 3 I
3 * ‘1
13 1f ‘33.:
‘ 31‘ 3 :3 13.33

 ,3 1 1' ,
. 1
' ‘i
. , 1 1 1 I |
' liII'I' PAGET
_ 'IIHII W0 THE KENTUCKY PRESS APRIL, 1957 APRIL,
’ I
1 ‘ Right To Refuse Advertismg .iected last year because of the request_ from Wathen Addresses Doctors Facts I
.. Must Be Own Decision the local mov1e owners, even though it was Alf . can Pr1
‘ _ . red S. VVathen Jr. KPA reSideni
not accompanied by a threat to pull their ’ ’ p_ at
1: Frequently state newspapers serid carbon own advertising, there was a violation. The dressed the 'Kentucky State Medical ASSOCI‘
. 1 copies of letters mailed to advertisers refus- fact that ads are accepted from stores more “01: at fo‘l‘nggon on April 4 on the panel .
ing ad COPY- Many ad managers have no distant than the outdoor movie is of no :11 Jecf 0 Th Press and hocal MCdmI How c
. ready answer and ask for the best reasons concern, for the publisher has a right to N“:- 1H6 thfed Oht that. the America he m'IYI
_ for refusmg copy. Here are some quotes accept or reject, if the decision is his, inde- .Ie ica hssocration Wlll furnish background for libel?
. 1 . from many sources that we have received pendently of any pressure. information needed to CStathh a C1086 and 1
1* covering this particular phase of advertising. . . . satisfactory working relationship with pi 511316 way
. . . . . Publishers confronted With this problem 1'.
' The right of a publisher to reject adver- . . . . pers. I cannot urge you too strongly to take to use h‘
. ' . . . . must necessarily determine their own policy . . . . . . f,
_ tismg has been discussed many times. One . . . the initiative in this field.” He urged the [he “as
’ . of tl e best t t t t1 b' t and should let it be known that the deCiSion doctors to “reco nize the bl'c’ . of con
. i saemens on ie su ec was . .. . u isa)
. . J to accept or reject advertismg is not the re— g P . . [petite , 'd'
,. made by Elisha Hanson, ANPA general _ . for news on health and medicme and the 51“” lhg
' c0 1 I e td ' tl ANPA B 11 sult 0t any pressure or request. Thls should medical rofess'o ’s need f d bl' methhh
unse,ancr ore in ie ue- .. . c ‘ 1n ora 00 u
. ' . p , be emphatic in cases where advertisers re~ . h g p I
‘ tin: “Any and all newspaper publishers have . . relations program.” He urged the medical er recogn
-; , . quest could result in a conspiracy charge , - I-l
, the right, and not only the right but the . officers to “learn to fit the newspaper imo ehhs‘
3 . , . against them and the newspaper as well as , 1 and write
1 1 obligation, to determine the contents of . . 1 . . , your schedule. If you have a story or if you _
t1 6‘ b1' t‘ Al t' , . th‘ a C1Vll suit for triple damages. If you dont 'ue tl e de . nated e t 1 I inimals 5
, 1 1r )u ica ions. i cver ism 18 no in . . < ‘ ‘1 Si 3 rson 0 cear as - ‘ ‘
ore I l tl . f t‘ gb t 1g want outdoor mov1e ads Just say so and turn take care ofg tl . l)1' t‘ ,, W t1 ton, then he ‘
m or ess ian in 'orma ion a on ooc s, . . . c ’ ' 115 o i a ion. a ien .
e . e .1 1 I . .113 t them down Without giVing any reason. But . d d 11.5 a (1‘ [1g t t1 1 f I: furthermi
._ , s rv1c s, or it eas 0 one wro is w1 in o , .. min e i u ience ia 1e coce 0 me
‘ to 1 c t1 t . f t‘ . t 1g I dont refuse any advertising because com~ cal etl . s state t1 t f 1 t 1 I my" the
)a ray ia 111 ormaion )rin ec. n . . . i 11C‘ '( s ia re 'usa 0 re ease cer ’
ltl Z 0 e 1 t tl t ‘t . .1 II 't l‘ff peting advertisers request it or threaten to ta‘ material 1, b ‘d 1 f :1 might fee
3 i n ‘CS)€C '1a 1‘ 15 mic 'or, i (i'ers . (In t ( ma 6 cons1 erec a re
3 3 I I , pull their ads. Proof of that can mean y . ,1 us aing 211K
3 ‘ from news or features. Now, Just as you trouble to perform a public serVice. g
. select news and features which you think are 3 I . _ _ AS long
1 of interest to your reader ”ind without any If the advertismg were rejected because _-.—— world ow
outside pressure or influence whatever, so Of an anticipated hOWI from local merchants Watch The Gyp Artists scheming
' you should select your advertising You have or because of their demands that it be turned _ ' to sue, t1
I the l‘l‘Tllt to accept or reject any advertising down’ the newspaper WOUId likely be liable The gyp artists Who prey on unsuspecting 5° “CWSP
i D ‘ ' ‘ ‘ ’ - - - - -. . . N i ' ‘ Al‘tors and ”rubberize” tele "
3 liti ation But if the advertisin were 11‘3“”an “1 III” the factt
3 by whomsoever )roffered, as lon as 'our m g ‘ ’ g . . ~ , - - - ,
I 3 .. I _ _ g l rejected because of the newspaper’s estab- machines are busy in this area again. Itsi gerously 3
1! 1 decision is your own dCCiSion and not a .~ (1 1 f 3 d .. 116,11 racket A fast-talking iiex1)ert,,oflers1oI bl'l'
3 decision reached after conference with oth- 115116 POIILY 0 DOL accepting ‘1 vertising - , - . I pu 181m
3" 3 . . . from outSide its normal trading area the ‘lhlet ICICIYPC machines for a few dOIIHIi The dz
i». . crs who may be interested in the subiect for t ’ - . , - . . I .
I their own selfish interest" ‘ reason would be legitimate and valid. So each by installing a “1be base. publish a
I “I, 1k" 0. I long as the policy for refusing advertising is The “expert” lifts the printer mechanism iOllfllly; t'
E13 :1 in n I s . , . -. , , - .- .
3 1 g gg _ ' adopted by the newspaper, Without pressure, Oh the table and puts 1L back after inseituig Will becor
I I Last year we refused to run advertisnig demand or [111.6215 from outside it is within a layer of sponge rubber. The rubber cost libel that
3 for two outdoor moxies located about 10 the )lll'VICW 0f the (1605th m the Lorain, a few cents at almost any notion store. Iiii that da
.3 . l . . .
I miles to the north and west of our town. At Ohio case.” few days or weeks the rubber Jams the print-1 claim to (
I i the sur ‘estion of the State Office, we av ., . . . er ' (nip .~ ' 'tti- .
hh _ _ g e If the advertising of the auction sales huh“ sm against the hOOd and m I Treedoi
i no reason for turning it down although off . . . . fei‘es \\'1th the operation. Bill of R
3, tl c e d we had bee '1 ked b tl oil 1 firm is discontinued it should be because of M l _1 tl bb l b 011
3. 1‘ r cor ' i ii is , 1' oca . . , ai ( . -
33 _ t t t fly 11 the newspapers policy and not because of LC II W 1116,13 16 ru 6:11.15 ecomeTh' could sell
, mov1e owners no 0 acce) 'ie OLI'COOI‘ . . . ‘ Zl"( z . f
.1 : _ l N tl tl I _ the inSistence or suggestion from the other so C 1Tb egun to 'isintegrat'e 1 d the opera
‘ mov1e at s. ow, '10 on coor mov1e owners . . ' 0 ~ -~ 1 ~ an
I; ; . d 1. th t t tl . advertismg merchants. The latter reason bponff iu)1fer1tie'itment ls impractica it dom so I
u l are a ain Clhfll’iCll’lO‘ a we accer ieir . . . . v - ~ 3-
I i 1 g, . Tl 0, t t t1 t I 1, would amount to a conspiracy in Violation wort 1 655 ll “15- W816 HOt SO, the manu formed. 1
1‘ 3 at v r‘lSan‘. lC’ )Oln‘ OU' ia our )0 1c - 4 , '
El . .C L ‘ht t .I l 1 Id 1 of the Sherman act as defined by the U.S. turct wou C use It public, a
-; i inconSisen' inasmucr as we run a s o . .
13 S 1 t _ t d't t th Supreme Court in the Lorain, 0. case. If . d SHEd’ he]
,, scvcra sores in owns more is an ' an . . t.- , . .
I; 1 d . F t1 t1 t the newspaper is convmced that buyers at The “37 KCI‘IUCI‘Y P1653 Tour sponsoredl Of C0“
'E‘ 3 , r mowes. ur ier, 1a we are . . . . r » . . '
. . tlic out 00. . L t1 b [ the auction sales are getting inferior mer- by the Ixentucky Chambel of Commerce in expressmg
; i lall‘l‘ a‘ains 1cm ecause o- a . . . . . -- - - '
, ‘(ISCl'ml'llt 18 1g 1 . Th . chandise it may set up a policy of not ac- the State Conservation Commissmn Willbe andalsol
( ' v 1 'ie oca mowe owners. eir . . . . _ ' ' - ‘
1 (61 VIII 1L. 1 1 . 1 t cepting advertismg from any firm that in- held May 511' Ihwmtmhs have been a; he hth
i ‘ acmits we iave tie ri ‘11; to urn . . . - . , - -
1 "ilttoineyl t. . b t . . t g t _ dulges m such practices and give that as the ccpted by some 25 national magazme 3:11 For instar
. nir‘xuuini..4 SO‘IVC . .. -, - ~ .
I; (Olhn. lite] mnhf d . S g S “571111111 ‘3 reason for not accepting the advertismg of he‘VSP‘lPCl “an editors for the tour ““1111 “Of false]
t t r " or omos. 1a to on . . ,' ' . . . . ,
i 1 1 051m 161150;: b o y the auction firm. Or it can merely turn down Wlh lhdhde V151“ [0 the most famous!) frmd’ ‘31
‘n ' C l 0 . . . . i . . r. ' z
i: suggest “e c the advertisin of the auction firm Without kentuckys attractions. WdUIteress
i3 . . 1 . 1 _ .- f A g m'
: It 15 110‘ “’lmm I“? pimince 0 HSP giVing any reason other than that it doesn’t “-0—— . any 0th
‘13 counsel to suggest policy, and that is the want the advertising.”—Hoosier State Press. 'lhreat of a strike which would havelll icasonabli
33 issue here. ObViously, the attorney is wrong ‘- terrupted publication of Cincinnati’s thief 111g to the
I3‘ in claiming that a logical reason must be _.'—“—‘ daily newspapers has been averted. MIC": l’fllmr sto:
if given for refusing advertismg. A publisher Mrs, Evelyn West has been named social bers of the International TypOgTaPh'II' If you
I . . . . . . -
if ma rint news or throw it in the waste- editor of the Crittenden Press, Marion suc- Union voted to acce )t a new maria 6mm, thEY wl‘
i . y P . . . ’ 1 g
33 3. basket. The same 15 true of advertiSing. ceeding Miss Katherine Yandell who re- wage offer. The new offer for the tWO'l'w convey th
i BUT, if advertising is rejected because of signed. Mrs. \N’est is a former general re- contract is $4.50 for the first year and $4 for hung the
pressure from other advertisers the law is porter for two New Mexico weeklies and the second, 50 cents more than any preVIOm self draw
II violated. If the outdoor movie ads were re- feature writer for the El Paso (Texas) Times. offer by the publishers. uhethifill
1: H l l
I llIIIII1'I1lF
i‘

 ‘ Z? I! II?
I I I
, II II:
‘ I11
‘1 I“ I ‘
7 I I; IN ;
‘ II} ‘3
IL, 1957 APRIL, 195 THE KENTUCKY PRESS PAGE THREE : It I 1
~ I
i. ‘ ;-1 I I
ors Facts And lfclf'lircfcsy 't 10c Paper In New Future 1956 Wage Increases 2 I: II?
. . . . . - . . I; I II i, I
preSident,atI can Preven I e ul 5 Several major New York City daily news- Gdln 0" LIVIng INdeX ‘1; II. III
‘ - , ' ' I I i iI‘ II
edlcal Assocu. By A, 0. GOLDSMITH papers have boosted their price from 5 to Results of a wage and salary survey by the j II ll
.on the Panel LSU School of Journalism 10 cenlts a (DEV? 11h zlitmove by PllbllSherS t0 Inland Daily Press Association released re- ”I II
A ' overta'e v r ', . , . ‘ :2 _'1
‘ocal MCdicII H can a news 1 er editor know what _ h e 35“ ‘(Vlmh has 5131”16d to fan cently show Inland employees gained wage I II 51
the America 0W PCP tastic heights. Major costs, such as wages increase of “ 7 1 ' . - I III! ‘-
1 rint without dan er of bein sued . ‘ . o. peicent ( uring 1936 while the I .; II‘I'I‘
Sh backgroutd he hhy p . g . g and newsprint, have more than doubled 1n Cost of Living Index increased only 2 5 per— i lhl It!»
*h a C1056 and for hbel? The answer ls that there 15 no POS‘ the last decade. cent A number of Southern Newspaper I I "II:
I - - ’ le wa he can be sure. All he can do is I . . i. A I . ‘ ‘ EIi II‘
Ihlp WIth pl} 51b 1 y t . V f . l 1 h Scores 0f ne‘f’SImPerS throughout the COUD- Publishers Association members participated. ‘ III II I
rongly to tilt to use “5 common sense, air P ay, ah‘ ave try are advancmg the cost to readers as the In the latter half of the year living costs rose II I III II
I , I , , ‘ . . . ‘ - ‘ 3“? i ‘
He urged III the facts to back ”I? whatever he may print. Inflationary trend continues unabated. In slightlv faster than wages according to the i IiI‘ILIIi
blic’s appetite 0fC011r5€,21n editor could play ”3 safe by manv instances the jump is from 5 to 7 survei but t1 . I . a, I I IiiIiII‘
. . I "din ever thin controversial never ' I - y, 16 ‘1‘ Cube newspaper employee ’ “ll ll;
””16 and [h mm . g- Y1 ' gb l 1 ‘ ) cents, although a SUbStantlal number OI still received one and a half times what his ' III II
- mentionin anyt iing at a)0ut an one, nev— I ( ( I -I . . ' ‘ 1I
a good PUbIItI nizgin th'lt crime or rafty le 't newslnpers has been priced at 10 cents for Job paid when the wage study was begun II'I'I‘!
j the medical er recog g ‘ g or C 561 several years. in 1948 l' u t l . . isIIIteI
I 'sts He could be ,1 s ineless Poll anna _ . . June , ant iiiCicasec liVing costs take IE‘IUIII
ewspaper intoI 6X1 - . ‘ P Y Indications now are that 1957 Will mark away less than a third of that gain Ii‘III II
story or ifyouI and wtite oglyhabogtjflowelrs anfdbfour-legged the virtual disappearance of the five-cent The results of the survey based on replies I IIII
I animas an t 6 ii oso 1 o eaut , ut I . - . . ’ ' - 1533:,
Clem a SIOIII-I 1 h 11 IE} P Y Y A d newspaper. .At 10 cents a COPY the daily to a questionnaire from 152 daily news- Ii‘III‘II
' Watlien re- “eh e wouc h°_ iave a newspaper. 11 newspaper is the greatest bargain available papers, also showed that during 1956 gen- 1 HIV
code of medi furthermore, he might be sued for llbel any- to the American public. Unless there is a eral news reporters received the largest in- it ‘ill
:0 release ctr ‘VII’: the owner or a dog or a flower garden halt to inflation, it may “Ct be 10113 until creases among the four major job classifica- ‘ I‘ll ElI
. _ . ‘ ‘ til“ i I
”Ed a “3le mlhht feel that 50”.“: statement was dispar some papers are priced at 15 cents a (30133“ tions studies. Their average weekly wage ‘ “I
aging and bring 5“” against the editor. That the public recognizes the necessity was increased from $69 76 reported in No- III,
1 , ‘ . . . ’ Ii I. r ’
AS long as there are people Who thlhk the for these price increases is demonstrated by vember 1955 to $75 58 '1 gain of 8 3 percent “I II
__ V . . . . 7 ‘ - i l . , I “‘5; II
uorldtowes them Zl-llVll’lg, and as long as the fact that total newspaper Circulation con- by November 1956. ' III
scliemingllawyedrs 6X1“ to persuade someone tinues to increase year by year. The action Average weekly wages paid to office 1‘1
‘ to sue, tien e itors are ~oin to be sued. . I - - . . i . 15" II
I unsuspectini So newspapernien mivht g“ viell recoonize 0[ several newspapeis 1“ the nations largest clerks, which rose sharply from $46.49 in IIIIl
. n I ‘ a ‘ a cit in oublin the rice er CO) is evi— .. rr . ~r - Iliil‘ 1
31126 teletypt the fact that the must live somewhat dan~ V .g P P lY . Novembei 19.).) to $90.09 in June of 1956, :ZJIgII-‘
. , Y clence that an increase of a penny or two is 1 1‘ (1 $4917 ' N b Iii‘II ‘
”mam. ltsa erousl if th t 1 bl _ h f . . cecme to I . in ovem er. However, I ,3; I“
pest” offers to! g b1' 1}? ey are 0 (0 5‘ passa e lo 0 no longer suffic1ent to overtake the soaring the full-year gain is 5_7 percent in this 2‘ I III II;
I u iSiin anews a er. . . 4 I? 11%.,-
a few dollaiil P g , p p (3055' class1fication. Weekly pay to ad salesmen ‘IilIIIIhj
'I The danger 15 not that newspapers may . . - MI If
3e I . . _ . rose from an average of $77.27 in November I IIIII‘II’II
- . I publish a slightly libelous statement occas- — —‘—‘—‘ r . r I IIzI’iIII
er mechanism ionallr- h 1 1 . 1 . . 1935 to 81.43, a gain of 3.4 percent for the I I III I
), t e rea (anger is tiat newspapers Recent change in postal regulations af— ear Com )ositors hourl wa es showed a I III I :I
1““ Insemh will become so afraid of publishing pOSSible fecting rural newspaper receptacles. Postal y I. y g . g I III II
3 rubber cost ”)1 h , _ . . full year gain of 3.3 percent being quoted I I I I!)
l e t at they fail to print the truth. When regulations covering newspaper receptacles at $2 174 in Noxember ‘ I I, III
. . . . - . " . I I '1‘:
)n store. h” that day arrives, we Will have forfeited all placed on rural mail box posts have been I III
211115 the I'lhm“ claim to our historic freedom of the press. amended. Part of Postal Manual paragraph ———O———— I I I I;_
M and 111“II Freedom of the press was not put in the 156.53 relating to newspaper receptacles was Com arative Prices Studied I I I
'II Bill of Rights so that newspaper publishers changed October 24 to read as follows: P I III); III
i become 0". could sell advertising and make a profit on “A receptacle for newspapers not restricted Directors 0f the LOUISVIHC Better Business ; III III
tegrate. Th; the Operation. The Press was granted free- to any one paper, may be placed above or Bureau deplored the use Of deceptiVC adver- IilIIIil
IPWCUCE11 3“ (10m so that it could keep the public in- below the mail box or on the post or support tising and urged B~B-B- members [0 use only II ‘I
the manufaf- formed. If, in the process of informing the of the mail box, if it will not obstruct the value claims that are “accurate and prov- I
I public, a publisher finds he must risk being view of the flag or present a hazard to the 31310" ~
_ 1 sued, he must take the chance. carrier. Any display of advertising on the In a 1"350111li0h aimed primarily at those I I
our Sponsoredt Of course, he can minimize his risks by outside of the receptacle is prohibited." advertisers making fictitious comparative I I
10mmerceanfl, Expressing himself clearly and accurately, It is a little difficult to understand why price daims’ the directors said: ,iIfI Iii
iSSion Will be and also by avoiding the use of words which the post office prohibits the name of a news- “The board of directors of the LOUISVlllC I?‘ I”;
.ave been at are libelous per se, that is: in themselves. paper on the outside of its tube when PO Better Business Bureau hereby condemns the ‘ I j';
. . - , - . I I I I
nagazme and For instance, he needs to know that he can- trucks carry all sorts of commercial advertis- use or false or deceptive comparative-price I j i
1e tour wlilCIl not falsely use such terms as communist, ing on their panels. claims in advertising and urges its members, .1 I I I
st famous OI fraud, Crook, quack, ambulance chaser, and all advertisers and distributors at local I
, adulteress, deadbeat, of unsound mind, and . and national levels who use comparative- 31‘ I
_ many other words and phrases which any The City of Lynchburg, Va., is encourag- price claims, to use only price or value claims I I LII
ould have 111' 1'eflsonable person knows woulcl be damag— ing citizens to read new city ordinances by which are accurate and provable.” I I; -I
innatis thrfiE mg to the reputation,