xt75hq3rxr41 https://exploreuk.uky.edu/dips/xt75hq3rxr41/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1941 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1941 Vol.12 No.12 text The Kentucky Press, October 1941 Vol.12 No.12 1941 2019 true xt75hq3rxr41 section xt75hq3rxr41 é” ‘ i I:
“g .; lag/Ill Published In the Interest ol Community l -
e: l Journalism - - OF, by, and For
“l Volume Twelve Number Twelve
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1 111,11 . endOrSement as . n your Order Order (1065 Ssue a blanket S ClaUSe_ Benjamin aptmt ChUI‘cl ’ 1n Pl‘OVi- ‘ had
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111113 11‘11 E‘jeference fiREFA’lles—Rating ' Align” or itself 1 1656 are define IPFYatmg 511p- the sou hl e, N' C': and ( Weddmg trip 1 W1
1; 11“ 1 {.‘th the tel‘ms g Orqm P322. 3 Under . ( 1n the 01* t . Other Point . ‘ triv'
1&1 11 1 1 I"lrm flame of “’hlch I '1 S “mflnded The C01] (161" S In 1 1a
1 I 1 Slgned by 01nts in E Mrs. So-and-So have taken a trip or drunken driving be curtailed. We editors argument would have been resumed. EE ‘
_- that Mrs. Somebody entertained two demand that the police and courts be But those words, “Take this along,” EE
E tables at bridge—Option properly lies tough with drunken driverS. But can started them toward the door. They EE
. , entirely within the principles. Those we consistently make the demand and would go outside to read it. And they E;
E little matters are personal and unimport— then “go chicken” ourselves, no matter never come back. EE ‘
1 ant. It is better to accede and save your who becomes involved? . Sometimes the alleged drunken driver E'
for an E fighting strength for battles that are The publicity attendant onadrunken- is IHSlStCnt that he was not drunk. Of E
ubscrip- E worth-while, driving charge is a proper part of the course'we. do not want to do anybdy EEE
use the ‘-. But moving up a step, we come across general penalty- It takes stamina, hOW' an injustice. So whenever there is ‘;
lfty per— E other relatively minor, yet newsy items, ever, to withstand all the pressure of the doubt about the fact, the editor can Justi- EE‘
5 as the ; that have a public records angle, such as drunken driver’s friends, his lawyer, hi5 fiably gIYe. the fellow a break by holding \ EE?
.reason- E marriage licenses, divorce actions, and clergyman. and his weeping wife. up PUPheltY pending the court decision. Ell
istomers E property transfers. The best procedure ”1’11 1056 my jOb if this gets OUt," says 'One request for omission that I COH' El
‘16 back E there is to talk the people out of their the culprit. But he should have thought Slder legitimate is that the name of the E
time to E objections. Usually you can. But if Of that before. MOTEOVCI‘: his boss is employer Of a culprit hOt be PUthhed- E
:rs have i you cannot, the outcome should depend more than likely to learn 0t it anyhow, I khOVY no spec1al reason why anybody E;
. stamps l on the actual worth of the item to you. whether the item is published or not. in a CYlmlhal dlthUIty needs to be ldentl- IE
, idea is it If the people are obscure and the item A common plea for no pilbhdty fi.6d by his place Of employment, par- EE
nely. As E of extremely little news value, it is better emanating from the drunken driVer ticularly 1f the employer COHSldCI‘S he E -
to sub- E to yield. The slight and transitory news is that his wife or mother is seriously WOUId be UhJUStlj’ harmed thereby. . E
c stamp E value would be disproportionate to the ill, n0t expected to live, and it the item I am never lmpreSSEd by pleadings 'jEE
' and t lastin emnit Created b oin a ainst iS published, the ShOCk Will kill her. Of mothers, or even fathers’ 0f young Ell
.on, E - g - y - y g g g - men in court troubles “Reall it was 1‘1
E their Wishes. But if the people are I have always thought it strange how h' Th b '; d , y’ h' E;
E prominent or even fairly well known, many men there are who, by their own not ing. , 6 0y wasn t Ping a t 'ing; EE! .
E and you know the item would interest a confession, choose the wife’s or mother’s The COPS 111“ seem to have It in for hlm’ EiE
E sizeable group of people, you are justi- dying hour for their alchohlic celebra- I have been told 5,0 many times. E
_ 7 fled in insisting that it run. tion. hBUt 103g experience his taughtb me 1E
the 350' I Prime news inasmall city is an editor’s That dying Wife or mother plea is t at peopeare not appre enswe a out ill 3
. A ril E , _ u H _ . , such public1ty when they have been do- it
.6 P : periodic headache. The best people worked threadbaie. On one occasron, in h' Th (if d - 1- 1];

. . . . , . . g not mg. e e en ant in a po ice _;. ;
nent by 1 sometimes get into Jams. The editors a few minutes after a drunken driver difficult is never the innocent 01 den— .1; «_
les C0» E Own friends, the husbands and sons of told me his mother was dying, I passed I - y ’ g . El

- . . , . . . . laired, Sunday-school youth described ., .

‘ct Since ‘E his Wifes friends, get into police trouble her on the street. She was a chipper b his mother even thou h she ma be E
lorthernm sometimes. It is not uncommon for a sort of near corpse. I can state, too, y . d . ’h g1 th t by . _:
intained t caller at the editorial office to say: “A that I have yet to know a case in convmce - m er own sou a 6 Is. ‘E i
. . . . . . . . , Many a time I have known more about E E
to $50, E friend of mine got into a little trouble which publication of a drunken-drivmg .
941. with the police last night. I am asking charge has had fatal consequences. Continued on page 6 'E’ '
x E; .‘
E. _

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1‘11, 1111 Page Four THE KENTUCKY PRESS October, 1941 1'
11111. 1
“1-1! . . . . . . 1
.. "11. 11 1“ In the majority of commumty news- mumty Journallsm field. A full report 1 '-
{1‘11 1 1 he papers this additonal revenue can easi— will be made at the mid—winter meet- 1 WI
1‘11‘1 “ P “- ly be procured by raising the subscrip» ing of the KPA. A step forward was _
‘-‘ 11 ,1 en . ’ r ’83 tion rates at least to the level of cost made when the NEA decided to publish ,t
111 1 11 production. The day of the 111-a—year a national rate book for all community the
‘ 1“ 11 ~ 1 1 . 1 . _ 1 _
"111111 1 11 Official nggatgoggazgiKentuckY newspaper Is past, and n0 community newspapers In the nation. The need of salt
1111 1 111 neWSpaper. publishing eight hor more this was evident when it was explained 1 yea
1, 1 1- _ . . ~ .
1111 1 11‘ Victor R. Portmann, Editor-Publisher pages each week, worthy ofpt e name, that national advertisers could not turn 1 ers
'11‘1 ‘1 1 _______ should Charge less than $150,412.00 to a Single source for v1tal 1nformat10n 1 or
I‘ 1“ . . _
1‘“ 1111 1 inted On The Kernel Press, Lexmgbon would be a more e uitable fi ure. If the on news 3a )ers, rates, mechanical re-
1.11.. ,. Pr Cl g . l l _ Ole.
1. "1 —-————— published and accepted cost figures of quirements, etc. Your edItor will collect 1
‘1 1‘ ‘ ‘ Press midi“? Orifice]: tinel Echo producing an Cight-page, all-home-print the information for the state of Kentuc- 1 nes
.11‘1 Dh,I-’i<9.01101'1,en - ‘ 1 ‘ . . .
11‘! 1 1 fi:§:§IIL_WagrfieitiSVige-Presq Chnton Gazette newspaper, 115150 [0 11,10 per year, 3.16 Icy, and urgently requests that ques- ‘ the
‘ it 1 1 J‘ cums $339151 iefiitiifeeaésmfiiiifixessenger COTTGCII (and there is no reason to doubt tionaires, sent out from this office some 1 son
1‘ 1 Vancg1Ag1rpentr0ut FggisggLaccggggergogcng their accuracy), and if the publisher time ago, should be filled out immed- 3
.1 1 1 . ' lrman; 1 1 ~ ' I ' ' '
1 '11 :‘11‘ éifnh-erer‘nOCI‘Zt; Second, r‘l‘i‘é‘ierpohgiliiimiiie Egan should receive from 29% t0125%.0f.hls lately. Each edltor should make every 1 me
.1‘ 1-1.1 1i 1 Erodusndg é1av§§§15$i§§§aznfiitut Frank ’Ben, “gulp- total revenue from Clr 011311011, 1t 15 a eliort to get this information in this cen- sell
‘I1'..’ ’ t, Bdf d; S‘xth, Fred B. ac_s, . . . _ . _ , _ ‘
11 1‘1 ngiggi$%graide§;aerg lSeventii,Tw.Wy17. EOEE- Slmple arithmetical computation to £15 tral office if he Wishes to be represented 1 tod
1 131111111 Sc?fiifa1£§/sn‘fii1:n§?ral$iinihElfithkir.Brbw}:§fgt, Wilg certain that thls C051; can only be met in thlS proposed rate book. ‘1 at
. 1.111'411111iamsb‘urg Republican; State-at-large, Victor R. by establishing a $2 subscription selling 1 til“!
3 “1 1 ‘ 1 Portmann, Kentucky Press, Lexington, and _ _____ c
11111 11 Chauncey Forgey, Ashland Independent. pr1ce. 1 the
. 1 z ‘ Legislative Committee ‘ . . 77 ‘ _ . . . .
‘ i11‘1 Tyler Munl‘ord, Morganlield Advocate, chairman; . The“? 15 110 dOUbt that 6‘ CW P913 Mzd—‘W 1777167 Meeting 1‘” 1 C
‘ .5‘1‘1‘ gar? dLaggflggfigyggglggafisz6113515111321? hsher could increase hls numerical list Louzsmllc, January 8-9—10 1 cha
1 1111 . n er , ’ ’ . . . '
I 1 11311 Paducaht Sclm-Democrfii CéeglgfiVifiém-ISODIS‘gm-g" by some earnest sohc1tat10n, even near At tl e [all neet'n of the Executite j on
1 ‘ .1 . onwea ; e 1 - _ , 1 - 1 1 - ._ 1 1
1 =‘ 111“ Sgrigsgiatfwm the 100% saturatlon pomt. Whatever Co mittee of the Klg’A it was decided 1 ch:
1‘ 1: - . m “ ‘
1‘ ‘1‘ 11 ‘1 Victor R 11::Yt22::rEddliibdksrcgni‘rggsteeChairman; ls done! or can be done’ the Shadows that the mid-winter meeting should be I an)
1‘1 "11‘ 111151 filmed *gU‘g’gbspgifFoggfugg WHeggggdl‘ggg- portend must be done as soon as possi— held at the Brown Hotel Louisville 1 I
~ 1 1 1 . r n g , 1 . . . , , , ‘ .
11 ‘1 Dinville Mersqsenge1‘(-:Ad1;oz:atet;i Jerry Freeman: ble. Perhaps one should recall the old Ianuar 8 910 The executive meetin 1 1n:
- . 11 . a t , um eran. 1, . . ( -- .
1 ‘11 1 TN couny 6W5 adage that your worth is accordmg to ‘ y . . 1 g 1 ma
‘ ‘ ‘1 b . ,, was held in Lexmgton, October 11. 1
“ ‘1‘ ‘ 1 L116 valuat1on you put upon yourself. Other matters discussed included '1 re ‘
I v c n V C '
“. 1‘ 1‘ NATIONAL EDITORIAL What 1s YOUR paper worth, Mr. Pub— ~ _ _ . .1 . d 4 10 1
..11. 111 \ 1/. TI 1.1 3 port of the legislatne committee an 1
‘11 “1 '94-1LfbA550c/A ON 1s1e1. plans were laid for action during the 1 mo
“‘11 1 ‘ ‘ " —————— coming legislative session next year. The 1 ti)
11 1 » . ' 1
5 1.1‘1‘1 P , l A . committee was guest of the Lexmgton 1 t i
ii 11 {m Utotect apmseél gamsl Herald-Leader at a luncheon and ad- 1 01(
1. .111 _ we. - zm . . S
1‘ 1.1 MEMBER Kim???) nfrm age a s lourned to WItness the Kentucky-Van— ials
‘ 1 1_ "4:51;? . . . . . ~
‘1 1-? 1. W As a protection against unjust claims derbilt football game as guest of the 1 WP
. ‘1 11 1‘11 1 . . , , __ 1 1
1‘ 1 111 1 K TUCKY PRES for packdplay and olvegtune, thch can UniverSIty athletic board. 1 qw
a 1 “ . 1 resu t an lave resu te in some instan- 1 _
1 1. ‘ . ma.
1 1i , ASSOCIATION ces under the W'a'ge-and-Hour act and _———‘“‘ 1 of
i 1 111 “““z” “NW” ‘8” its application, publishers are wise in jamming journal Sold ‘ I t
1‘ J1 ‘ ' fi—h—Tl keeping receipts from each employee The essamine Journal weekly news- 1 cur
1 1111 Volume 12: NW“ ‘3" 2 for wages. In a recent case, a publisher 1 b1' h d N“ h l ille has :1 ‘
c“ 11;“ —————_—_ saved himself much trouble and ex- paper 1:; ISLE kj‘lt D 1cFoasv ho, will 1 tisi
1‘. “ 1 - . G pense when a discharged employee een so to ar m ‘ a1n, W 1
1‘ “ ‘ 1 Publzshms Must et - - - take charge November 1. 3 ket
1, - - R claimed back overtime under this law . 1
1 1‘1 More Czrculatzon avenue — Stansel Fa1n, son of the purchaser ‘ atf
S ‘ ‘ b f ith increas- bcause he had prlnted on the back Of and a recent journalism graduate of the ‘ ly:
S '1. 1 1 Today, 35 never eore, W ‘ _ each pay check: Endorsement accepted U . . f K t k ill serve as 1 l
1 11 1 ing costs of production and declining as correct payment and deduction for n1vers1ty 0. en uc y, w 1
I‘ 1", revenues from advertismg, the publlsh- period ended as stated on the face of managing editor. . 1 ant
1?. 1‘ .‘ 1 ers of every type of publication are be- this check” The newspaper was acquned a yea}: 1 ma
:1 11 ‘1 coming more interested in circulation ago from the McCarty iamily, thC 1 hal
f 1‘ and circulation revenue. In the final ————— had ovlv3ned and operatefd 1t fzrbfiftlyl-tyio 1 wil
i ll 1 analysis the community newspaper, _ . _ years, y a corporation 'orme y . - t1s1
: ‘ . ’ . . Edttor Attends Chlca o Meetm -
1 3 ' limited by trade boundarles and slow, if g g ~. Bronaugh, J. C. Watts, Phll Clements, .' ton
a ‘ 1 any expanson of advertising territory, The editor of the Press was in atten- and R. M. Hunter. 1 bur
‘. g ‘ 1 must turn to the only feasible source dance at Chicago, October 18-23, 0f the Mrs Harry McCarty was editor of the 1 2
‘. 1411‘ ,1 of sure revenue. Regardless of what may National Managers Association and Na- Journal from the death of her husband 1 bar
“ "“ ,11‘ be done to control operating costs, or tional Editorial Association fall confer- lWCDthWO years ago until 111 health " H111
_1 E1 ‘1‘ '1 the somewhat dubious expansion of na- ences. These were worthwhile meetings forced her retirement two. years agho‘ 1 buy
1 .V1 1113’ ‘1 tional lineage, it is postive that more and much was accomplished which will Her SOD, L. Y-, has been editor for t e 1 an
‘ 311111 circulation revenue must be procured. be reflected by future results n the com- past year. 1 nai
1 ‘1 1
: 1 11~‘ 1‘.
1 1713. 1" 1
1‘ 1 .
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1941 . October, 1941 THE KENTUCKY PRESS Page Five , I
I . .
l , II
ll report I _ the day when normal business condi- neewspaper for free publiciy. Localize II :3
:er meet- I WHY ADVERTISE NOW tions return. copy and publish what is of reader in- II
lard was ___—— 3. The advertising merchant takes terest only. Cut out objectionable state- If
’PUbllSh I Are you selling the merchant? Or is advantage of any lack of advertising ments and advertising junk. Inject real I;
nmunity . the merchant selling you? Today the ad- by competitors. By advertising the qual- local interest. I
need of . salesman faces his biggest problem in ity and advantages of his merchandise, FREE PUBLICITY IN GENERAL '3'
xplained I years. He finds a tremendous consum- the merchant lays the foundation fOI‘ —Giving free publicity is a matter of ;
not turn I erS’ market—and merchants with little greater sales on the day when products judgment. Some newspapers, particu- I .
)rmation I or no merchandise to deliver, states the will again sell on their merits. larly in larger cities, can afford more .
iical re— I Oklahoma Publisher. 4. Advertising reaches new markets free publicity than others. Weeklies can . ;
[I collect Unless he is truly a far-sighted busi- that are continually developing. afford to give very little, if any. . .
Kentuc- I ness man, the merchant is inclined to 5- Advertising effetively backs UP GARAGES—DO 110’; give publicity ‘ .
at ques- I the belief that “Today there is no rea- the selling organization. to garages or similar institutions unless L
ice some I son to advertise.” 6. Advertising effectively promotes of a purely local news value. Do not »‘ l;
immed- ’ Your big job is to convince friend the sale of smaller items which are mention car names when writing acci- ,
(e every I merchant that TODAY he has lots to apt to be overlooked in the press of den stories. You do not want to adver- .
this cen- sell—other than merchandise. For after heavy buying. tise a particular car. Neither do you
resented I today comes tomorrow! He has far more 7. Advertising guards against both want to do it harm. . ‘
f at stake in the future of his business present and potential competition. IMPROVEMENTS—When a mer-
l than what that business represents at 8. Advertising protects the invest- chant makes marked improvements in I
I the moment. ment in previous campaigns. An over- his building, a story should be given.
I Get that one point over to your mer- sold market doesn’t change that situa- ITEMS ON SALES, MENUS—Do not g
I, chant before he sells you (and himself) tion. list items on sale at pantry or baking '
xecutive I on the idea that because he hasn’t mer- 9. Advertising can promote busi- sales Do not give more than one story
decided I chandise actually in stock, he hasn’t ness by calling attention to the service to a pantry or baking sale or to other I:
ould be I anything to sell. angle. The service features of every 65- events at which money is made. Do I
uisville, I Remind him that today he is a seller tablishment take on more and more im- not list items on sale in church suppers II
meeting I in a sellers’ market but that tomorrow he portance as the merchandise Itself takes or dinners or mention the items on the II
ber 11. I may be a seller in a consumers’ market a back seat. Don’t overlook this very 1m- menu. I
:d a re- I . . . and sellers then may have a lot more portant feature in advertising. LOTTERIES—Do not mention raf— II
tee and 'I to sell than consumers want to buy. To- The three traditional objectives of fles, lotteries, keeno, door prizes and II '
ing the I morrow he will need a firm structure a successful sales policy are: other games of chance 1n news storles. II.
ar. The I to weather the storm. He needs to lay 1. To get new customers. . NEW STORES—A new store open- I
xington I the foundations today. 2. To get all of each of your custom— Ing is news and shoud be told in accord- I
.ndl ad- 1 In a period when the words ”over- er’s busmess. ance With its news value, whether an I
ky-Van- I sold,” priorities,” “shortages of mater— .3 T0.1.101d customers. advertisement is promised or not. Such II
of the ials and stock,” and other words of this Advertismg helps to accomplish all a news story should be confined to facts II
I type may be heard with increasing fre— of these. and be in accordance with the size of III
I quency, it is easy for a merchant to The Free Publicity Problem the establishment. It would, however, I
I make errors in business judgment. One ADVERTISING SCHEMES—Do not be quite natural and proper, if the new I
I of the mistakes easiest to make at such help advertising schemes by giving them store planned to become a good adver- I .
I a time is to discontinue or drastically publicity unless there is real news value. ___ I
y news- . curtail advertising. Some large firms want the newspapers Sixth District Editors I
lle, has ll What are some of the things adver- to publish stories of visits of their “band To Meet A I Wilderness Park I
hO Will I tising can do during an oversold mar- wagons” and traveling truck shows.” It H. A. Browning, \Villiamsburg Re- II ‘
l ket? Why are advertising dollars spent is not news. Such publicity aids a com- publican, executive committeeman, has I
.rchaser I at such a time a wise investment? Brief— peting advertising medium. There is issued a call for a Sixth District meet- I
3 0f the I 1y: such a thing as the “thunder of silence.” ing to be held at Levi Jackson Wilder-
ENE 35 I 1. Good business today is no guar- CARNIVALS—Do not give publicity mess Road State Park on November 8. I -
I antee 0f future progress. The merchant to outdoor attractions or similar mon- The meeting, to be held in the admin- I -
a year I may have a good business tOdaY: per- ey making outfits. istration building, will start at 10:30 I
WhiCh I haps even a boom, but eventually he DANCES—Dance news briefs must o’clock. EI
ftY‘tWO 3 Will have a return to normal. Adver— be accompanied by paid advertising. The notice states “we can get down 'I
VR- L' I. tlSlng bUildS not only for today, bUt for Eliminate expressions like, “Come out to real business and discuss the many I
ilnents’ L tomorrow. It is tomorrow that we must and have a good time," etc., and other little intimate things that affect our III '
I build for. . superlatives. Give only one brief notice work.” The London Sentinel-Echo, 1:. ;
0f the - 2. Advertising safeguards and en- to money making dances. with President and Mrs. Dyche as mas- II
usband I hances the prestige of a company in the EDIT COPY—Giving publicity to a ters-of-ceremonies, will be host at a I Q
health 1/" minds of all who buy, or are likely to good advertiser is natural, but even then luncheon at noon. Every newspaper in II 3"
rs ago. I buy, the products it has to sell. It is like it is a question of reader interest and the district is invited to attend, and
for the I an insurance policy protecting trade news value. Do not hesitate to edit the others outside the Sixth will receive a I:
I name, good will and products against copy of those who would impose on a cordial welcome. I .
I‘ .:
I. I1;

 ‘ ' 11
1311191 1 11,1 1 ' 1
1:1. 1 171 . 5
1111 1 11‘ Page Six ‘
1:111 1 THE KENTUCKY PRESS
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‘1 1 1 113 I 3
11 1 1‘11 ‘1 HY ADVERTISE NOW 1 have had 1360131e come to me askin ~ 1
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111 1 1:1} :12“ news of forthcoming improvement? 1110111d get the work? That is the PO]i 1 _
:111 1 111 Continued from page 5 column 3 hi: Wlthhfjld because their Wanted to 308312<1335k11hg me 10 1311135116311 C11 1
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111 111 1 1111 “Stir, 01‘ 1t advertising should be order :11 the develoPmenF 915d (1101:: xiii 1tn 5:16 public, not to indi§?dii)arisls "(£11210
1 111 1‘, 1 C , to take more ‘ , _ (3 held 1 . 0 ill Iones k . , . ‘ 0 ay
.1111 11 . palns to )rodu up On the rice.” ~ as 5 to have an t -
111111 1 111 6:11a1399d 51017 01‘ a Certain mecaesuzir: scours to those people tlIIJat whatIihdyealre: You may argue that such1 (:iiiizgdiieq1
1‘ 1111 11 o pu 1c1ty. It would be givin €1t 0mg is trying to hold u th h agalnst established policy B .15 I
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m 1 1 ‘ gment should b is no reason wh n _ n erested In Our . 1
111111 35601131113115.35 ‘0 how much publicit: 133113615 Should be partisan in suZh 1111:: 116 (11:11es 1101“