xt76m9022458 https://exploreuk.uky.edu/dips/xt76m9022458/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1937 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, November 1937 Vol.9 No.4 text The Kentucky Press, November 1937 Vol.9 No.4 1937 2019 true xt76m9022458 section xt76m9022458 ’37 I II, I
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 ‘ , Page Two THE KENTUCKY PRESS November, 1937 Noveml
, ——fi___#____‘ ,——*__‘-\ /,_
> /V 40W 4 ‘ “At-4m @ 6 KPA
. 2 am my,
1 President of the N. E. A. Di- ployment even in the larger cities is sad admission that the paper is income tax; in many states they At L
. if rects Attention of Editors ati You cannot send over to the VW.P.A. not covering its field but there are are exempt from income tax whfle
;, Butler Institute to Need of ofice and get a competent linotype competitive situations that have independent competitors enjOy no Janu
:» Strong Organization. operator or pressmean. to be met and in some cases pub— such advantage. In Wisconsin it
I. . It Can’t Be Done lishers have fought fire‘with—fire. is provided by law that the " .
:, BY WILL W' LOOMIS Newspapers have train schedules At the fall meeting of the Inland ciples of organizing and Opel‘gtilrig Members
: t ‘ New laws and regulations, new to make; dailies with Saturday and Daily Press Association the state- Co-operative Markets and Con- executive C
. taxes, attacks on newspapers and Sunday editions cannot operate on ment was made that somewhere sumers’ Co-operatives must be tucky Pres:
on advertising and new competi— a 515 day week; there is the un- between 10 and 20 per cent of taught in the public schools. Fur- aiinualhfall
” tion are cutting into revenues avoidable rush for weekly papers on all the print paper turned out in] ther, the federal government has Hotel m }
-, and increasing our costs of opera- press day; there are uncontrollable the United States and Canada is issued many pamphlets and fold- Publisher J
g tion. All of these problems were peak loads in the printing depart— used by these advertising Sheets— ers to help in the organization oi Journal pp
-, unknown a few years ago and ment—briefs that must be filed; most of it. obviously, being rc— such activities and in many states It was (
; while they may not have done se- dockets, time tables, premium lists, quired for the shopping guides in men on the public payroll are avail tees ‘to h
. rious damage, they represent move— programs, catalogs that have to be the large cities. able to help in such work. With c ueeting Of
3 ments and trends which must be Out by a certain time even though 5. Attacks on Advertising. The ops doing business in excess of s, the Br0i
‘ watched, Editors have always been it may be necessary to work all movement sponsored by the Con- 000,000 a day, the movement '22’ The
' : rugged individualists and it is to be night 01' several nights. sumers League, with headquarters something to be watched. .anager‘ E
I hoped they always will be but there These things should be considered in Washington, to spread the per- 7. Are Newspapers Losing Pro ”9.31% wa.
' l are some problems which they can— now before it is too late and every nicious doctrine that all adver- tige? Undoubtedly. This applies e Joint Cl
’ i not handle alone; co-operation, publisher should contact his con- tising is an economic waste has the large dailies rather than to ' z-resideni
, unity of effort and [organization gressman, urging him to insist in gained a surprising number of fol~ weekly papers but when people b. ”91g cgr
‘ : are more necessary than ever be- necessary exemptions for our indus- lowers. From the standpoint of gin to lose confidence in the accu. rogram C
l fore. ‘ tI‘Y- the newspapers, it is nothing more acy and reliability of the press 1 /ance A“
l 1. Taxation. We are now re- Constant vigilance is most nec~ than a racket for when people stop reflects on all of us. 3%1’ Joe
1 . quired to pay taxes unheard of a essary when state legislatures are paying dues, buying literature and In facing these new issues, v imes; W"
‘ few years ago and every legisla— in session. During the last session hiring speakers, the movement will must rely more and more on ( igrange,
,' tive body is trying to devise new of the Wi5consin legislature 263 fold up but the league has more ganization. Most of his proble. tnvflle, a
- sources of revenue for the increas- bills were introduced that would than a million members and is go» have to be handled by the publi- 1010 me
ins cost of governmental agencies. affect newspapers either directly ing strong. It contends that all er himself—these relate to t. ‘1 meet 5
‘ The Social Security tax is giving or indirectly and in California there commodities could be bought about news and policies and business 'fOi Jr the me
j real concern for the higher rate each were some 500 bills that would hit one-third less were it not for the his paper and his community. Then CovernOJ
. ‘3 year will place a heavy burden on the pocketbook of newspaper men money spent on advertising and it there are certain matters that car prinCipal E
the country publisher because he in some way. Antichain store legis- urges the public not to patronize be handled only through the sta'. ’hlth f0“
'_ cannot arbitraraily pass it along to lation and laws forbidding DUbllC Stores that advertise. association—state legislature mat :utlined ‘
., . the customer. utilities from selling merchandise The unfortunate thing is that ters and passing along to the mem- .las acomp
, He is fighting to hold his adver- are good examples of how newspa- little has been done to offset this bers timely information on cam- to do duri
tising and is fearful of results if he pers have been hit in some states propaganda by telling the construc— warning them of space grabbers term. He
._ increases his rates. If he boosts the by laws aimed at other targets. tive side of the story—what adver- and fake propositions. A third newspaper:
' ' 1 price of job printing he will lose cus- 3. Radio Competition. A dozen tising has done to introduce to the group of problems can be dealt making pi
‘ I tomers for already some business years ago the publishers of the large public new products and time or with only through a national 01" in‘the stat
. g . men use plain envelops and stock dailies ridiculed the idea that radio labor—saving utilities. Autos radios, ganization, especially protecting alieady 1.18
. : form statements; too many firms would ever effect the newspapers mechanical refrigeration, oil burn- the members from objectionable Executiv
and organizations have turned to but when one broadcasting system ers, stokers—a vast number of me- legislation. Co—operation and or- present .1
‘l _ mimeographed forms and an— reports advertising revenue of near— chanical achievements have given ganization is the only way to pro- tiout, Gun
3' - nouncement. The printer—pubhsher ly three million dollars a month it employment to countless thousands tect our industry in these hectic ey, Joe (
i has to pass along his higher costs is a competition that cannot be ig- employed in factories and have days of change regulation restric- Vernon E
, ; or pay them out of his profits—and nored. So far the weekly papers made life easier and hapied for mil- tive measures and rising costs. deiwood,
‘ 1 neither is easy to do. have not been hard hit but it would lions. The public learned about —Indiana Publisher Secretary
‘ ( 2. Legislative Threats. A com— be fOOIhardy to say that they may them through advertising and was ___ advertising
1 mittee in Washington is trying to not be in another dozen years. convinced of their utility and de— MISSPELLED WORDS T" T’ W115‘
l i work out a law for taxing all forms Right now experiments are being sirability. Prices have been reduced _ . son, and f
1 of advertisingAnewspaper, maga— made in the first illustrated radio because of quantity production The Toronto (Ohio) Tribune list— fttEI‘ided
1 zine. billboard and radio. Another news bulletins. Station WHO at made possible through mass distri- ed from two to twenty misspelled uncheon‘
; proposal made recently was a bill pes Moines has ordered fifty exper- bution which in turn was made words on a full page col—op ads in $23502,“
‘ t to prohibit printing any. prices in imental sets to be placed in homes. posible by advertising. a very successful misspelled word man: 3”
‘ advertisements. The original Cope- Both news and advertismg Will be The service rendered to the pub- contest. Advertisers reported as M ger (
c land bill made publishers liable for transmitted over the air. The re- lic by advertising should be told many as 50 phone cans daily to ”2:0: ii
. 2 the truth and accuracy of all'state— Ception sets are crude but it is no through newspapers and inaga— learn trade names in order to check tary to, th
. * ments in advertisements. This pro~ tlme for smug compacency as one zines, on the radio and in every spelling and some reported total ” ‘
‘ vision has been removed after a reflects on the development of ra- medium that depends on publicity sales befOre the second week _
. l I long fight but the bill is still pend~ dios since the ear—phone methods for its existence. amounting to more than the cost of 5
‘ 1. ing and certain influential individ— 0f the early 1920s. Television is 6. Government Sponsored Coops. the entire advertising campaign. A
t uals would like to see it restored. likewise on the way and is ap- The rapid growth of co—operativ‘e $3 prize was offered for the first tAn up—t
‘ 0 Of greatest concern right now preaching the experimental stage. stores, filling stations, coal yards correct list with merchandise ype and
f is the proposed federal hour and 4. Other Competition. The in- and other retail establishments is awarded for the second and third enable 3’01
‘ t. wage bill for it is on the “must”'CI‘eaSing number of shopping guides, a new cause for concern as these prizes, Each ad was numbered and‘ “ifret‘f’lse
: list for the‘speCial session of Con— free Circulation newspapers and group-owned organizations contrib’ entrants were required to stater 51.21521583-
[ a gressz A similar‘ law in Pennsyl— mimeograph sheets is something to ute little to a community and many where the misspelled word was able “£511;
l‘ p espeCially limitations on overtime. be concidered. Many thought they publishers complain of their influ— found on the page. . __
i a A brief prepared by William were a product of the depressmn ence. For the most part they do ____ 5 u
t B Hardy of the Pennsylvania News— and would pass out with the return not advertise and their members re- ENGLISH AWARD NEE?“
} tl 1 paper Publishers’ Assoc1ation pomts of better times. Som free Circula- sent it when the papers do not de— Paul R. Manchester, publisher of ince atl‘y
,‘ n ; out that a 51: day week and an 8— tion weeklies have gone back to a vote columns of space to boost co- The Grahvjue (New York) Sentinel, S QIVE
. i fq hour day would be most disastrous paid-subscription basis but there is ops and h by inference at least— gives a prize each year to the Stu« Cpecials
l y t0 the newspaper-printing industry, an increase of “shoppers” and some attack the independent merchants dent of Granville high school who afiznmg t
‘ l. :31 There is no surplus labor available publishers are putting them out in on which the newspapers depend. maintains the highest standing in 0631183311}:
‘ ‘ . for iriegulai and uncertain em- connection With their papers. This Coops are exempt from federal,Eng-hsh during the senior year.
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1937 November, 1937 THE KENTUCKY PRESS Page Three EE E EEEE'
——\ ”/f—____#_—_~———_.__—_—___.__—____ El m EEE
. publisher, or an advertising mana- LOCAL ADVERTISING RATES E WEE E E J
KPA Meetlng Your Mast Head" ger, or a business manager are allE —— ‘ EEE EE‘EEE EEE ' '
doing a creditable work, their. E'Ji'c are the local advertising EE EEEEXE: “-
I 0” By G. HARRIS DANZBERGER names ought to be listed. One pa~~ rates recomemnded by the National EEE E E E? E .
t At LOUISVI 9 New York Press per, to my knowledge, publisher; Editorial asociation. How does yours _ E‘EE‘ E ,EE‘EEEE IE
. BS - . 1 _ ~ 9 i E i, ‘z, '.
.. its: mm... :23 “it: gastritis? . 1 .. it 11 M “
_ most editors take for granted, one _ , ppien 01 01 655 (3101131011: 4 C .11 E,;, ..1:-l
znloy no January 20-22 would gather from perusal of the tice. Also listing of executives with per column inch. E EE‘J EE EEE ’_‘
:onsin it press. Mastheads are a necessary their positions serves to minimize For 600 or less circulation, 26c E EEE EEEEE
)he _DI'EIi- Members of the advertising and eVIl, because of a vague idea that misspellings and miscallings. per column inch. . . E EEE E EEEEE 'fi:
pelatlng tive committees of the Ken— the postal laws require something And by all means, show your For 700 or less Circulation, 270 :EE E “ENE
LC1 Con- execu p q A s i tion held their or other. In consequence, most colors: “Member, Chester CountyE per column inch. 3E" ‘5 1‘ Ei, E
iust be tucky ‘rfis s oca . newspaper flags 110‘? only do not Publishers, Associated“ “New York For 800 or less circulation, 28c ’EE E 3},
)ls F annual fall meeting at the Capitol fulfill the requirements of the post- - - ,, u ’ - - . . 1= ‘14! ii ‘1
. ur- 1 in Frankfort, November 15. . . . Press Assoc1ation, National Edi— pei column inch. ; E 1’ 1,1 .
ient has Hotev ‘ d, f th N s- 31.19”” and so little attention 1.5 torial Association," “Circulation Au- For 900 or less circulation, 290 E 1E .j‘ E‘E E '
nd fold- Publisher J' P GOZ er, 0 e. ew paid to the” typographical and 9dr dlt Bureau.” per column inch. E E EE iv E V
nation oi Journal preSIded at the SESSIODS: aerial make-up that often oppor- Here is a flag one may follow For 1000 or less circulation 300 1E! l1 EE ‘E .
1 statec It was dec1ded by the commit- tunity for constructive busmess- f1 dl' e' col inn inch ’ EE E: E E
y _‘ tees to hold the annual Winter building information is neglected. sa ey, as a mo e. p I u ‘ . . H. Er, [E E _
me, avail ueeting of the group at Louisville other mastheads, too, are so bat- THE PAPER Ror 1100 or less Circulation, 310 EE. Eii 'EEE E
2110?; the Brown Hotel on January 20- tered from frequent reprintings and Published weekly, every FridayE peEOClghfégg Ididlless circulation 320 EEE E E ElE‘E '
ment ‘ -22. The report of Hal V. Brown, no re—settings that legibility is morning, in the interests of New per column inch ’ E .EEE' EiE lap):
.anager of the KPA advertismg all but obliterated. Yorktown, Chester County, N. Y. For 1300 or less circulation 330 E, E3 EH“ EE'EEEE
1g PM new was heard and approved by What. do the .Postal Laws and Office, 12 South West Street, New per column inch ’ . E; E 1E EE‘E '11
pplies ‘6 joint committees. Regulations require of second-class Yorktown, N. Y. E For 1400 or les circulation 34c ‘EEEE EEEEM '
n to . '?resident Gozder named the fol~ publications? First, the title of the Telephone NE 2-123. per column inch ’ :EE . E!E
Eople b wing committee 'to arrange the periodical. Masthead title and other __ i For 1500 or less circulation 350 fEE. EE E. iEE. E
e accu‘ rogram for the Winter convention: titles should be the same. Many JOHN DOE, Publisher per column inch. ’ EEEE 1E E . EEEE
press ‘1 /ance Armentrout, Courier-Jour- papers use The on the first page, JOHN ROE, Editor For 2000 01. less circulation 40c E‘E E 13‘, EEEE
ial, Joe Richardson, Glasgow then drop it inside. Next is the JACK ROE, Advertising Manager per column inch ‘ :‘EE‘EE ‘EE EEE
sues \' ’imes; W. L. Dawson, Oldham Era, date of issue, such as October .8, JAMES DOE. Business Manager For 2500 or less circulation 45c EE EEEE ’iEEE
E on, E agrange; Secretary Curtis Alcott, 1937. The th is not necessary in —- per column inch. ’ EE “1 E H“ 1.,
proble. lnvllle, and PreSident Gozder,.ex- dates; nor (1, nd, rd, or st. Fre- Communications of pubilc interestE For 3000 or less circulation 48c E“. 3E? EE
publi- "'1ch members. ThElS committee quency 0f issue—weekly, semi— are invited. Such communicationsE per column inch. ’ E ‘1 E'EE
to t A meet soon to outline a program weekly, or daily— is another requi- must be received before W‘ednes- For 3500 or less circulation 51c ‘E “1‘ EEE ,.
, .' Jl‘ the meeting. site. But comparatively few pa- day noon to insure publication in . ’ I; ‘- :jw {Es ‘
mess f0i G B Ch ndler as the . 1. t th 1 tt f th/ . bl' t' . th .. t per column inch. I 11 i‘ ,,E 1
)y. Then . overnor A. . a W per ive up '0 ese e. ers 0 sure pu ica ion in e cuiien E ,1 n .E 1
that car prinCipal speaker at the luncheon law. Next is the serial number issue. A MAR—“KET SU———_RVEY° : EEE' E: .
vhe sta‘. ’hltfh fOHOWEd the meeting, and either as an issue of a volume cr a's Entered as SecondeClass ma‘tter, ' E 1 IE ‘1 w
re mat iutlined what has administration a consecutive designation. . . April 4, 1900, at the Post Office. With increasing business and ‘E E 1 . i , E
16 mem- .ias acomplished and what he hopes The known office of publication is New Yorktown, N. Y., under Act more opportunities for national ad- E ; E‘E 1.‘ 1
m cam- to do during the remainder of his another requirement. Aind where of March 3,1879. vertising many publishers are de- 5 E : E if ', .
grabbers term. He also thanked the. state there is mail carrier service,-“The —— . voting their efforts to the prepara— E LEE E‘i 1E1 E
A third newspapers for their cooperation in street and number of the office of Subscription: $2.50 a year; Single tion of market surveys to prove the J E E ‘EE 1E
38 dealt makmg 130511319 the lmpm‘vements publication shall be given.” The copies, 5c. value of their trading territory as E E 1 l 9‘11“:
onal 01.. in the state government which have name of the comunity in which Advertising: 500 an inch; 13 or more a sales outlet E EEEE E‘ E - EE‘ ,
l‘OteCtlllg already have been accomplished. the business office is located is not insertions, 450 an inch; 26 orlmore These surveys take various forms E EE 11 ‘ ‘E 1
ctionable Executive committee members sufficient. Too, it is good business insertions, 400 an inch; 52 inser- but the information contained iii EEEEEEE 1 ,
and or- present . included Vance Armen- to list definite locations to save time tions, 350 an inch. them is more or less standard' a E EE‘E E ‘ E.
to 1310‘ trout, Gilmore NUDD, Gracean PGd' for possible callers. Not everyone —___—— ma of the tra din . area' evaluation 1E 1E j .1 ; I
' ley, Joe Costello, Joe Richardson, knows where the “town paper” is MenleI . f 11:1 I? ._ 'g‘ ’ 1 t. 1‘ ‘7 E“ , " E
e hectic Vernon Richardson, Thomas Un- located, even though the editor Chester 00' Publishers, .Assoc1atedE O t' 16 ovEllr-ihgivmg popu abion, 0; EQ'EEE '1 E
restric- derwood, Vicor R. Portmann, and may pride himself on the assump- New York PressAssoc1ation 0:101: 1: vxllays, mu? €31. (E. E1 E ‘E ‘_
’5“: Secretary Alcock. Members of the tion that “everybody" knows him. National Editorial Association c [11:0 55’ SC 0: st, harness etch/1C 1:1. E E1 . 1
advertising committee present were And since so much business is Circulation Audit Bureau SiguiZtigIr-isof'scgufirtgegndoof Eligiih '4‘ E ‘ E
)S T. T. Wilson, S. Saufley, W. L. Daw— transacted nowadays by telephone, Vol. XL October 5, 193,7 No. 460 area; number of retail outlets; , E, 3 E ,
8215’ Bani Ah?" Wathen. Othegs Virgo It IS gogd potllcy ti hSt the nurhlber, ————’_ A ”—‘ number of retail outlets number of E E E f
. a 811 e e sessions an e too, an no prin a mere “p one ——————-—— . , ’_ . , E113: , .
one 11115; luncheon were Lieut. Gov., Keen connection" or allow the reader to POST OFFICE SAYS N0 aibtlfimsggefiuiibirtblflcgrmpzinrigl: E‘E 3 .
,isspe . Johnson, Secretary Cleveland of the assume you have such a business —— y . . . . ,2 EEE , .
3 ads in State Fair Board Hl V B . f th b t t 1 'tt' , t t- in county, agricultural actiVities, EEEE . .
ed word , a“ . rown, devme. 0 course, one may urn Cones rues permi ing cones Farm Bureaus, etc.; circulation . E1 , 1
rted as manager of the advertismg bureau, through a telephone directory or ants to submit more than one set of statement of the newspaper, owner- . [E ; 1
daily to Mrs. J. P. Gozder, Mrs. “Hi” Rich- seek the number through “Infor- solutions will be forbidden hereafter ship, affiliations, correspondents, . ,Ei ,
to check ai-dson, and Walter Mulbry, secre- mation” but such methods are by the Post Office Department. The mat services, average size, casting E. EEE E
ad total tai'y to the Governor. time-wasting and ofttimes discour: ruling comes on a contest involvmg box, other equipment, day of issue, E1 E ‘
3 week ——-——- aging. Both may be avoided by a bit a $15,000 puzzle picture contest com- subscription rate. ‘, 1E . E
e cost of STYLE SHEETS of accurate information—a definite petition, With contestants being _ E. 5: 1
oaign. A ~— telephone number. limited to one set of resolutions. Edward Hamlett issued his 00— E 1
the first An up—to—date style sheet of your Few papers neglect the second- The'department contends that per— lumbia News one day later last 3 y E .
chandise type and borders will do much to class entry notice, but fewer pa- mitting entrants to send as many week in order to supply readers 1 . E
1d third enable y0ur advertising salesman to pers use the form the postal laws answers as they .WISh. removes the with election results . , 1 E
ii'ed and Increase his sales of commercial suggest: “Entered as second—class contest from clasification of skill t-oE Th J ff . _ 'J ff _ t E . ‘ E
)0 state: printing. Bring your type to mod— matter on (date of local entry) at that of chance. It claims that if C A6 He BISEmIadnE .6‘81803 oan‘, ‘; E . 1
)rd was an designs and then make it avail— the post office at (local station) un- the contest is not essentially a - - umine, 9 1.0L iecen y m‘ . i , 1
able for the buying public. der the act of March 3, 1879.” Of guessing game there can be only stalled a NO- 1 lemle newspaper .1? E
: —_—._._ course, the subscription cost is a one correct answer—Indiana Pub- and b0°k press Whmh W111 enable 1;“ ’ 'E
f “EARLY BIRD BARGAINS” requisite feature: $2.50 a year; so lisher. fihsgggnilnignigl'glilfhg‘fxggllfig ‘w EE
. . “Early Bird Bar 'ains” Offer an a copy.” —-——-——— . 3 i‘
[31:13: USE incentive to hot WSather shopping. Many statutes require the listing The November. 5 issue of the tllnle 3.1“? also additional commer- ~ i 1 .
the Stu‘ Specials are offered from store of editors and publishers, and in ShepherdSVille .P'ioneer-News was 0181 printing. .
[001 who Opening time until 10:30 or 11:00 the case of corporations, the officers the birthday edition. The publica— The Campton Herald, J. C. Kop- f
iding in and appeal to the thrifty with ex- thereof. But regardless of laws or tion, edited by J. W. Barrall, is penol, editor, recently moved into . E
ear. cEillent results for advertisers. lack of them, if an editor, or a now 52 years old. new and enlarged quarters. ,

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f Page Four THE KENTUCKY PRESS November, 1937‘ Noveml
‘ ————‘—— ritory, stating the number of sub- CIRCULATION TIPS
. > ”7% scribers in the various section. This —— l Kee
, £3 __ series will do more to impress his These circulation tips taken in. F
1 __ __ , _ advertisers, ,Iactual and potential, the written experiences of a Sim!
, L 631% E g 3 % than any other method that he paper circulation solicitor appeayf, UP -|
, ‘. ’ { could use. Other editors could use in a recent issue of the Colors"!
, . the same idea as, we are sure, Wes- Press bulletin:
;. 1 l _ ley will not object. The Press rec- “Except in Special regions whet ,By
’ Official Publication Of The Kentucky Press Association ommends that the weekly sections like strawberries, the CFOD brings; PreSldel
l , —__‘_% should be kept “standing”, and, at the revenue in the spring, the it”
IS VICTOR R. PORTMANN.................Edit0r the end of the series, a small fold— is the best time of the year for, Just Wha
-: ~ _ er should be printed for promotion. circulation campaign. Money . days of Chg
Printed On The Kernel Press, Department Of Journalism, Some editors print SUCh information in the pocketbook then, and farms aper up t(
' University Of Kentucky, Lexington on the back of their rate cards—also are not too busy worrying abut p All the 01
j _“~~ recommended for your considera— weather to talk business. tions that
1' PRESS ASSOCIATION OFFICERS tion. “The half~hour from 12:30 to 1:0, time of ou
Jodie P. Gozder .a._ President News-JournalhCampbellsville * * _*l * :3 . p. m, finds the urban family 5'. dailieS, ma
-. is833%?132%?eL:::::::::::::-.‘C‘°§JZ¥2§;33"E..:::::::f“322252229?333332 F‘ee Publ‘c't” Acme flow??? through with lunch, re and more
. EXECUTIVE COMMITTEE { Free publicity is being blamed for aari‘dnihee :tl:rt:eclg::rsiiitiadii to 1:01 ment 'fea’t
: , Thomas R. Underwood, Lexington Herald, Chairman; Gracean M. Pedley, Herald, the reduction in paid automobile _ . g p' 1 down in ti
, , Eddyvrlle, Vance Armentrout,Courier-Journal, Louisvflle, Dolph Creal, Herald- . , one Of the ideal times to Catch it. roorams (
. , News, Hodgenvrlle; Vernon Richardson, Advocate, DanVille; J. Gilmore Nunn, advertlsmg. Newspapers have been two heads of the family together p‘ D ,
; i Herald, Lexington; Joe Costello, Democrat, Cynthiana; Robert L. Kincaid, News, too ready, Without counting the H _ . . , -> has more i
- ‘ ‘ Middlesboro, James T. Norris,_1ndependent, Ashland, Victor R: Portmann. Ken- _ . A fleld man working in a sine Many W
‘ , , tucky Press, Lexmgtoni Martin Dyche, Echo, London; Joe Richardson, Times, COStSi t0 furnish space WlthOUt pay— northern town sacrificing his be‘ ,
.7 , Glasgow; Robert L. Elkin, Lancaster, Honorary. ment, and, as a result, newspaper ter judgment 0,11 six streets for ti" made a. :
4 3 LEGISLATIVE COMMITTEE automobile advertising has been cut sake of research found that he ,' twenty yo.
1 Thomas R. Underwood, Herald, Lexington, Chairman; Warren Fisher, Mercury, at least one-third since 1929' Ciga- 557 ’ . ' ' er. of newst 1r
_ Carlisle; Lawrence W. Huger, Messenger, Owensboro; George A. Joplin Jr., Com- . . . ‘7 more succeSSful 1n finding tl' up. A11 to(
‘ monwealth, Somerset; Francis M. Burke, Mountain Eagle, Whitesburg. rette advertismg, Wthh does r101» housewife ‘at home’ when b notonou
i ADVERTISING COMMITTEE ask for free publicity, has increased knocked at the back door ratht incve no In
‘ . Robert L. Kincaid, News, Middlesboro, Chairman; Thomas T, Wilson, Log Cabin, 25 per cent. This brings t0 mind than the front. 1:5 of the
I Cynthiana; Shelton Saufiey, Register, Richmond; W. L. Dawson, Oldham Era, La just one pertinent thought—that no “S ditors have (1 , ' u e. , A.
‘ 1 Grange, A. S. Wathen, Kentucky Standard, Bardstown. advertiser is going to pay for space ome 9 use 3“: Ladies Ald
‘ NEWSPAPER EXHIBIT COMMITTEE hich he can ‘et fr d‘l t 1’0th SUCCESSfUl,‘ the .method 03 This ind
' ‘ Victor R. Portmann, Kentucky Press, Lexington, Chairman; S. B. Goodman, Cen- W g . 0m 1 a ory bulldlng up the Cll‘culatlon and “if all weekliet
Z tral Record, Lancaster; Flem Smith, News, Georgetown. newspapers :0: hithing; want ad department at the 5am, alert publl
. . . time. The solicitor is given a num- u -to-:
V ‘ ——___—— Classmed Servrce ber of cards, one of Which he is ll Ziphiiar. v
7 WW" . 1, . . give to each new subscriber. Thl hold their
MEMBER 1% Herald, and Warsaw News. first of the year it will be necfssary free want ad. This might get hit More p
'_ W On November 1, only nine per for editors not only to increase used to using the want ad seCtiOI: “columns.”
-. i cent of the 157 weekly newspapers their advertising and subscri tion and it certainly is a good tie-in sell More varie
‘ K ‘ TUCKY PRES in this state received $2.00 or more rates but to devise some methcliad to ing point for the paper. And 0N, in make-
‘ ‘ ASSOCIATION as their anual subscription price. increase revenues To this end ad— small paper, the farmer makes m greater V5:
‘ The range of prices were: ditional revenue ' ca b ’ want-ad page. » Anyone
. n e procured .. . . . .
. . oxumzrn JANUARY. use At $200 a year 15 papers through development of classified . Working in the town and. work. of Life m
—_—‘—_————‘ I At 1.50 a year 102 papers advertising and a classified service mg m the country are tWO qulte 0““ impressive
‘ - : Rising Prices or Print l At 1.25 a year 1 paper will soon be Offered through the ferent matters The whole 135370110" _ peal of pit
‘ ‘ ""_ At 1-00 a year 38 papers NEA in Chicago. Bill Conrad, who ogy 0f salesmanship changes When; are fillet“
' Every speaker at every editorial At .50 a year 1 paper has made classified pay in Medford, one leaves the City'streets for‘thl toons, :iali
1, , . gathering, every trade journal is The same ratio prevailed in 1930 Wis, will prepare this course of in- rural routes. Experienced SOhClto’fr For mar
l ' impressing the necessity of raising among 151 newspapers. Based on an struction. Watch for this service. find that when they go to collet of time rt
‘ 3 subscription rates to met the rising average circulation of 1,000 for each a a a. t . back accounts from a farmer, they ‘ tones fro
, ; costs of living, of printing supplies, newspaper, if every editor would Advertising On The Spot are twice .35 successful usmg I‘m. cities held
1 and of print paper itself. There is I raise his rate to $2. a year, it would _ words straighten hp your 91000111” weekly pa;
( ; no need for the Press to go overlmean an aditional revenue of over A strong, well-organized cam- as when they say. to 00119“; .HO‘V" 0f publish
, i ; again the reasons why subscription’ $90,000. to all the newspapers in pajgn is being waged against adver- ever, the farmer 15 more Wllhng to Spirit hav
‘ 1 ‘ prices should be raised. Every edi- the state. This is worth a moment’s tising in United States today as listen,.and he, less familiar Wlth the, graving pl
1 tor knows that it should be done ' contemplation. evidenced in a research study of free Cigar 0f the pOhtIClans’ at)?” periments,
1c and done quickly. l Are we shouting WOLF? A glance “Advertising and the Consumer oiates more the efforts the 5011mm successful.
, I Metropolitan dailies, small dailies, at the annual statement 0f profit Movement". This propaganda seeks makes. _ 1 who thou,
, t and weeklies everywhere are an- and 1058 Will prove different. This to prejudice the public against all One editor has successfully me,’ office boy
‘ nouncing‘ advance in rates. The year the profit column W111 shrink forms 0f advertising and against the second and third family SUb high—class
; Louisville Courier—Journal raised considerably, 01' facts and figures advertising merchants. School child- scription prOblem by making :2? to correct
, E its street-sale price to five cents. are all wrong. We hope to be able ren and women are particularly in- pomt, m hls personal calls, that ,. errands—l
‘ } Regular mail subs. were increased to announce, by the annual meeting, cluded in this propaganda campaign cost 0f the paper 1s very magmas; severe pa:
, $1 per year. The Danville dailies that every Kentucky editor has of prejudice to advertising. Even pared With the trouble or, havmg to pocketbool
‘ ‘- I announced that the Saturday issues raised his subscription rates on a the Government is conducting a go over to somebody elses house e‘ . ‘One eff
- 1? would be discontinued, pointing out cash-in-advance basis to a living detrimental campaign with the evi- get 13h? paper, W alt, for someone elst city engr:
t that increased cost of operation and wage. dent desire to control consumer ad— to fImSh ”391.11% It’ and then n];