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1946 1 .
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PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - - OF, BY, AND FOR KENTUCKY NEWSPAPERS . *
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l o n 1 2 :
. eekly Sworn C trculatton Law I 1). Force i ; :
v tsident Truman‘s signature on an en- Department. 111 accordance with official in- 534 of the Postal Laws and Regulations as: , H .‘ . 3 '
“ed copy of—H. R. 2543 brought to a structions all postmasters are required to “There shall be included in such statement . ‘
tssful conclusion a long legislative cam- carefully examine these reports to see that the average of the number of copies of each : -
n by the N. E. A. and state newspaper they are fully completed. The original copies issue of such publication sold or disrtibuted l I ,
tiations for a law requiring weekly news- are sent to the Office of the Third Assistant to paid subscribers during the preceding 12 ‘1 ' l .
‘ ers enjoying mailing privileges to make Postmaster General, Division ofNewspaper months.” ~ j i ,
1 m statements with respect to circulation. and Periodical Mail. The local postmaster is The statute regarding ownership, etc} ,I 1 i ,
1 Wing October 1, all weekly publishers obliged to notify the Department in cases which the Murray bill amends only in ‘ ' l .
v be obliged to show the average paid where these annual statements are not filed respect to weekly circulation was validated , . f
.. ulation in the statements of ownership, by October 10 of each year and to retain in by the U. S. Supreme Court in Lewis Pub- . l ., f
‘ agement etc. The bill passed the Senate the local offices’ files copies of the publica- lishing Co. v. Morgan, June 10, 1913. H, ‘
_ House by unanimous Vote. tion printing the report. What to Exclude in Returns . ‘ i
6 he economic advantages expected to “Paid Circulation" Defined The Postal Laws and Regulations are I: I
V from this proof of circulation Will not The amendment authorized by H. R. 2543 clear as to exclusions. Subscriptions paid . ‘ , ‘2
s tlt until the law has been in operation. simply places weeklies on par with dailies for by an advertiser are not included in the I,“ ,1
’ Official of the American Association of which have been required to file circulation legitimate list of subscribers which the law ,‘i‘ j , ,
I trtising Agencies testifying in favor of statements each year. Under Postal Laws requires. A publisher is not allowed to mail with, i 1,
. 2543, the so-called Murray sworn cir- and Regulations the term “paid circula- such additional copies at the regular news- _ '
e lion bill, pointed out: “One of the factors tion," as administered in connection with paper pound rates. In instances where an " '1 i 7
S hhas tended to retard the use of week- this law, means copies of publications circu- advertiser buys so much space in a news- ‘ ' .1
f miweekly, and triweekly newspapers as lated in fulfillment of subscriptions that have paper, because he has been promised by , , xi '.
Cl rtising mediums. is the general lack of not expired and those that are not more the publisher that he will print so many I 3 It ,
n uate and reliable circulation figures for than 1 year in arrears. In other words, pub- thousand additional copies of an issue free ' ‘ ,
5 table area of the country press." The lishers are allowed 1 year to obtain a re- and mail them throughout the area, those _ '
s ' AA. spokesman added: “In the opinion newal. The subscriptions are counted as part additional copies are not includde in a legit» =" j '
eAmerican Association of Advertising of the legitimate subscriptions during that imate subscription list. They are subject fl 1_ ‘ 3
ties and its committee on weekly news- - period. That definition is uniform for all to a different postal rate than the publish- , '1?“ l .
IS, it would be a constructive step and publications entered as second-class matter. ers’ pound rates. They are not properly in- . .. l g
ll be a contributing factor in helping the The Post Office Department has operated cludible in the paid circulation to be shown ‘l 1 ‘
try press to get more advertising if an- over the years on opinions of various Attor-' in the annual statement of ownership and . 2113115 '
, sWorn circulation statements were re- neys-General as to circulation. In general, circulation. l ‘ ‘
“fl by law." the Department has taken the position that Compliance and Penalties ' ; g l -
6 new law places no extra burdens on the newspapers must be actually sold whether It is noteworthy that relatively few vio~ -, ' l
ly publishers. The statements of owner- in single copy, at newsstands, etc., or in lations of- the circulation statement section 1"” 'i
I (and heretofore only daily newspaper term subscriptions. which has been in effect for dailies since 1912 j l ; '
lation) are due not later than October The fifth question in Form 3523, which have been reported. The prompt prosecu< g ' .
each year. The reports are submitted dailies have answered (and hereinafter re- tions by Federal authorities had a whole- ‘ "I: l
orm 3526, furnished by the Post Oflice quired of weeklies), is defined in Section some influence. The latest case involved in _ ' ll 1.,-
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