Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides
Abstract
The Stitzel-Weller Distilling Company slides (dated 1950-1961, undated; 0.26 cubic feet; 633 items) comprises slides that document the promotional and advertising efforts of the Stitzel-Weller Distilling Company to sell their products in the mid-twentieth century.
Descriptive Summary
- Title
- Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides
- Date
- 1950-1961, undated (inclusive)
- Extent
- 0.26 Cubic Feet
- Subjects
- Advertising.
- Whiskey
- Whiskey industry -- Kentucky
- Bourbon whiskey.
- Arrangement
- Collection is arranged by format. The Wade Hall Collection of American Letters has been processed into discrete collections based on provenance.
- Preferred Citation
- 2009ms132.0938: [identification of item], Wade Hall Collection of American Letters: Stitzel-Weller Distilling Company slides, 1950-1961, undated, University of Kentucky Special Collections Research Center.
- Repository
- University of Kentucky
Collection Overview
- Biography / History
- Stitzel-Weller Distilling Company was founded in 1935 with a partnership between distributor W.L. Weller & Sons, owned by Julian "Pappy" Van Winkle, Sr. and Alex T. Farnsley; and the A. Ph. Stitzel Distillery, owned by Arthur Phillip Stitzel. They were located in Shivley, a suburb of Louisville, Kentucky. At the distillery, they produced brands such as Old Fitzgerald, W. L. Weller, Old Weller, Weller's Cabin Still, and Rebel Yell. Stitzel-Weller was influential in supporting and promoting the production of wheated bourbon, substituting wheat in place of rye; and notable for frequently aging its spirits longer than the normal industry standards at the time. In June 1972, the facility was sold to Norton-Simon who officially changed the name to the Old Fitzgerald Distillery. By the end of the year, the facility closed, save the exception of some products such as Bulleit and Crown Royal continuing to be aged there. The facility changed owners over the years, including Guinness PLC, United Distillers, and its current owner Diageo. In 1992, the facility's name was changed back to the Stitzel-Weller Distillery; in 2014, the facility was reopened as a tourism attraction; and in 2017, Diageo restarted bottling Bulleit Bourbon at the site.
- American Letters collector Wade Hall (1934-2015) was a native of Union Springs, Alabama. Starting in 1962, he lived in Louisville, where he taught English and chaired the English and Humanities/Arts programs at Kentucky Southern College and Bellarmine University. He also taught at the University of Illinois and the University of Florida. He held degrees from Troy State University (B.S.), the University of Alabama (M.A.), and the University of Illinois (Ph.D.). He served for two years in the U.S. Army in the mid-fifties. Dr. Hall was the author of books, monographs, articles, plays, and reviews relating to Kentucky, Alabama, and Southern history and literature. His most recent books include A Visit with Harlan Hubbard; High Upon a Hill: A History of Bellarmine College; A Song in Native Pastures: Randy Atcher's Life in Country Music; and Waters of Life from Conecuh Ridge.
- Source: Stitzel–Weller Distillery. (2020). Retrieved March 5, 2020, from https://en.wikipedia.org/wiki/Stitzel–Weller_Distillery
- Scope and Content
- The Stitzel-Weller Distilling Company slides (dated 1950-1961, undated; 0.26 cubic feet; 633 items) comprises slides that document the promotional and advertising efforts of the Stitzel-Weller Distilling Company to sell their products in the mid-twentieth century. The slides show stills of advertisements used by the company; items featured in the advertisements include Old Fitzgerald, Weller's Cabin Still, the Fitz Mist cocktail, bourbon decanters, and holiday packaging. The company used a variety of themes to sell their products, including royalty, dreams, being "on the wagon", and informative presentations. Additionally, there are slides that document the barrel making process by the Chess & Wymond Company, and a decanter show hosted by Stitzel-Weller in the 1960s.
- The Stitzel-Weller Distilling Company slides collection is part of the Wade Hall Collection of American Letters, which includes correspondence and diaries from all over North America covering the time period of the Civil to Korean Wars. The materials were collected by Wade Hall and document everyday men and women.
Restrictions on Access and Use
- Conditions Governing Access
- Collection is open to researchers by appointment.
- Use Restrictions
- The physical rights to the materials in this collection are held by the University of Kentucky Special Collections Research Center.
Contents of the Collection
"Your Date With Florence" Christmas decanter show, 1961
Painter's palette reading "Your Date With Florence" and and unidentified woman in the background, 1961
Portrait of an unidentified woman, 1961
View of a map of Alabama with the city of Florence circled and peanuts scattered on map, 1961
Heads of cabbage with a sign reading "Product of Florence, Colorado", 1961
Map of the United States with flags marking cities named Florence, 1961
Unidentified woman looking out over city, 1961
Unidentified man reading magazine article about Florence, Italy, 1961
View of bridge over river, 1961
Unidentified woman holding a book on Michelangelo, 1961
View of an unknown building, 1961
Crowds viewing Florentine sculptures, 1961
Unknown sculpture, 1961
Unidentified person viewing relief sculptures, 1961
Unknown mural, 1961
View of Giuliano Medici's tomb, 1961
Interior of a church, 1961
Unidentified woman looking out over a city, 1961
Unidentified young child playing an accordion, 1961
Unidentified woman holding a sign that reads "The Florentine Decanter", 1961
Decanter containing bourbon whiskey, 1961
Decanter, 1961
Decanter, 1961
Decanter, 1961
Unidentified woman holding a sign reading "pausiamo per applauso means pause for applause", 1961
Decanter, 1961
Boxes of almond candy, 1961
Two candlesticks on table with a fruit bowl, 1961
Unidentified person pouring liquor from candlestick decanter into shot glass, 1961
View of Old Fitzgerald "by Candlelight" bottling, 1961
Unidentified woman holding a sign reading "secondo pausa d'applauso means second pause for applause", 1961
Candlestick decanters, 1961
Unidentified man with dog on road, 1961
Unidentified man posing with Florentine and candlestick decanters, 1961
Unidentified men sitting around a table with decanter prototypes, 1961
View of paper reading "1959 Decanter Sales: (stores reporting) Women out purchase men - 48 percent; Women equal men - 44 percent; Men out purchase women - 8 percent (Mark Clements Research, Incorporated)", 1961
"Ads, Pop, Bottles, etcetera", 1961
Decanters, 1961
Decanters, 1961
Decanters, 1961
Decanters, 1961
Decanters, 1961
Unidentified man and woman holding a bottle of Old Fitzgerald, 1961
Image of sign reading "Preferred by 86 percent Women; 72 percent Men", 1961
Unidentified man pointing off camera, 1961
Cake with message in icing reading "345 million", 1961
Slice of cake being taken out of the whole, 1961
Unidentified man inspecting a bottle of Old Fitzgerald, 1961
Unidentified man holding a bottle of Old Fitzgerald, 1961
Decanters on shelves, 1961
Two candlestick decanters next to a magazine advertisement, 1961
Unidentified woman standing in doorway of a store, 1961
Decanters with price tags, 1961
Candlesticks with price tags, 1961
Hands raised in the air, 1961
Red pencil marking the label of a candlestick decanter, 1961
Regular bottle of Old Fitzgerald next to Candlestick decanters, sign next to glass decanter reads "Same price as regular fifth" and sign next to candlesticks reads "Under $10 a pair", 1961
View of unidentified woman's feet and legs in the process of walking, 1961
Old Fitzgerald bottles and decanters, 1961
Unidentified man, 1961
View of unknown statue overlooking a city, 1961
"Fitz Mist", 1958
Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957"; Arrow pointing to far left of graph reading "1954 No Fitz Mist", Bar identified as "1955" showing 3 percent increase in sales, bar identified as "1956" showing 10 percent increase in sales, and a large bar identified with a question mark with three lines coming out of it pointing to three different percentages, "45 percent?, 35 percent?, and 25 percent?", 1958
Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957" with hand pointing to black bar identified with a question mark, 1958
Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957" with hand pulling out black bar identified with a question mark, 1958
Bar graph reading "Old Fitzgerald Summer Sales Increases 1954-1957"; Arrow pointing to far left of graph reading "1954 No Fitz Mist", Bar identified as "1955" showing 3 percent increase in sales, bar identified as "1956" showing 10 percent increase in sales, and a bar identified as "1957" showing 45 percent increase in sales, 1958
Sign reading "How to turn penny profits into dimes!", 1958
Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958
Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958
Sign reading "How to turn penny profits into dimes!" with hand in front of sign holding an item saying "Old FITZ profit MIST-ifier", 1958
Hand holding a card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, 1958
Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a penny in front of the dime, 1958
Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a button next to the dime reading "Old FITZ profit MIST-ifier", 1958
Card reading "Watch out for the profit blind spot" with a penny and dime attached to the card, hand is holding a button between the dime and penny reading "Old FITZ profit MIST-ifier", 1958
Backside of card reading "Why settle for PENNIES when you can have DIMES TOO?", 1958
Fitz Mist cocktail magazine advertisement, 1958
Fitz Mist cocktail advertisements, 1958
Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to five circles of left side of sign; top left reading "Schenley", top right "Walker", bottom left "Seagram", and bottom right "National". Circle in center is colored gray and unlabeled, 1958
Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to yellow circle surrounded by unlabeled smaller circles on right sided of sign, 1958
Sign reading "How can we make Old Fitz more important to retailer?" with hand placing yellow sticker from right side of sign over the gray circle in the center of the four labeled circles on the left side of the sign, 1958
Sign reading "How can we make Old Fitz more important to retailer?" with hand pointing to five circles of left side of sign; top left reading "Schenley", top right "Walker", bottom left "Seagram", and bottom right "National". Circle in center is colored gray and unlabeled; right side of sign has a yellow circle with smaller empty circles around it. Hand pointing to message on bottom reading "Emphasize small sizes! New Pint and Half Pint Fitz-pocket Flasks mean more transactions automatically make brand more important to retailer", 1958
View of pint and half-pint size bottled of Old Fitzgerald, 1958
View of pint sized bottle of Old Fitzgerald, 1958
"Whiskey barrels - making of Chess & Wymond Company", undated
Two barrels on either side of a sign reading "Over 23,000,000 whiskey barrels like these, have been shipped by Louisville Cooperage Company & Chess & Wymond Company since their organization, to the major whiskey producing countries of the world...", undated
Whiskey barrel, undated
Two barrel slats, undated
Pencil pointing to grain pattern on barrel slats, undated
Pencil pointing to grain pattern on barrel slats, undated
Log being lifted into air by crane, undated
Unidentified man sawing a log, undated
Large machine splitting log sections, undated
Unidentified men carrying split sections of log, undated
Unidentified man working a machine sawing slats from log section, undated
Large work yard filled with stacks of cut pieces of wood, undated
Unidentified men working a forklift to lift a pile of cut wood, undated
Closeup view of unprocessed barrel slats, undated
Unidentified man looking at stacks of barrel slats, undated
Unidentified men working machines to turn cut wood into barrel slats, undated
Unidentified man working a machine to turn cut wood into barrel slats, undated
Barrel slats on woodworking machines, undated
Unidentified man operating a forklift to move stacks of metal bands, undated
Unidentified men working on shaping metal bands, undated
Unidentified man working on shaping metal bands, undated
Unidentified man working on shaping metal bands, undated
Unidentified men placing metal bands on one side of barrel, undated
Unidentified men placing metal bands on opposite side of barrel, undated
Unidentified man looking over barrels, undated
Barrels on production line, undated
Charring of barrels, undated
Charred barrels on production line, undated
Unidentified man making barrel lids, undated
Unidentified man making barrel lids, undated
Unidentified man placing lids on barrels, undated
Unidentified man operating a machine with a barrel in it, undated
Unidentified man operating a machine placing metal bands on barrel, undated
Unidentified man cutting bung holes into barrels, undated
Unidentified man placing bungs into bung holes on barrels, undated
Unidentified man stacking barrels into a shipping truck, undated
Unidentified man sitting behind a desk, undated
Unidentified man pointing to a picture of a bottle of Old Fitzgerald, undated
Unidentified man next to a picture of a bottle of Old Fitzgerald, undated
Unidentified man, undated
Unidentified man next to a sign reading "Investment opportunities with Fitz Mist", undated
Unidentified man holding an advertisement for Fitz Mist, undated
Unidentified man pointing to a poster with an image of a martini glass and tumbler, undated
Unidentified man pointing to a bar graph reading "We found...Sales from June thru August" with bars representing sales of bourbon, gin, and vodka, undated
Unidentified man with a poster of a drawing of a block of ice with the words "Old Fitz" carved into it, undated
Bottle of Old Fitzgerald with a container of crushed ice, a lemon, a knife, and two glasses, undated
Sign with the image of a man pointing to a dollar bill, reading "In eight years $550,000 prize money paid since first Fitz Mist promotion", undated
Sign with the image of a man wearing a crown, reading "In four years 50 men have visited the distillery as Mr. Fitz", undated
Sign with the image of a man looking up at a tower of boxes, reading "Old Fitz sales have run 20 percent above the national bourbon average during the Fitz Mist period", undated
Advertisement for Fitz Mist sitting on edge of a bar, undated
Unidentified man pointing to advertisement of Fitz Mist sitting on edge of a bar, undated
Unidentified man making a Fitz Mist cocktail, undated
Unidentified man with a sign that reads "1965 Greatest sales year in our history", undated
Unidentified man with a sign that reads "Since introduction of Old Fitz Prime" with a line labeled "Old Fitz Bonnd Sales" gently sloping up and a line labeled "Old Fitz prime Sales" with a steep upward slope, undated
Unidentified man with a sign that reads "Plus dividends to those who are merchandising both Fitzgeralds", undated
Drawing of a cocktail glass and tumbler, undated
Close up of bar graph reading "Current June thru August sales" with a bar for bourbon, gin, and vodka, undated
Unidentified man standing behind a desk, undated
Sign with the image of a scale on it, the lighter side is labeled "Sales", the heavier side is labeled "Profits", undated
Unidentified man with two signs, sign on left is a bar graph reading "Current June thru August sales" with a bar for bourbon, gin, and vodka, and sign on the right has the image of a man looking up at a tower of boxes reading "Old Fitz sales have run 20 percent above the national bourbon average during the Fitz Mist period", undated
Unidentified man talking, undated
Drawing of cases of liquor bottles, one is labeled "Fitz Mist" and has the US symbol for money surrounding it, undated
Unidentified man holding bottles of Old Fitzgerald, undated
Unidentified man pointing to an advertisement of Old Fitzgerald that reads "This is the most expensively made bourbon in Kentucky...and probably in the world!", undated
Fitz Mist magazine advertisement, undated
Fitz Mist advertisements, undated
Unidentified man smiling, undated
Unidentified man next to a portrait of an unidentified man, undated
Blank silver trophy, undated
Unidentified man holding a full glass, undated
Unidentified man in a costume talking to a woman pretending to take a bath, undated
Headstone reading "Our competitors" with flowers in front of it, undated
Unidentified man next to a stack of magazines, undated
Portrait of an unidentified man, undated
Sign reading "Old Fitz is on the move: Old Fitzgerald -- rose from 6th to 3rd place in sales ranking among premium bonds from 1958 to 1961. Old Fitzgerald -- increased its share of market 11937 percent from 1954 to 1961 -- a relative gain of 5 times greater than any other brand. Old Fitzgerald -- scored the One and Only sales increase in the premium bonded field in 1961", undated
Unidentified man reading a booklet titled "Progress Report", undated
Image reads "Kentucky's House of Bourbon presents Fitzgerald XII", undated
Image reads "Starring a great new decanter personality with Stitzel-Weller's own Julian P. Van Winkle, King McClure, and a famous figure from the past", undated
Eleven decanters with dates in front of them, question mark in the empty space in the middle, undated
Four different bottles of Old Fitzgerald, undated
Two unidentified men walking in front of a sign reading "Decanter project traffic this way", undated
Three unidentified men standing in front of a doorway, undated
Unidentified man leaning against a wall, undated
Decanters, undated
Unidentified woman in a nurses uniform behind a bassinet labeled "Fitzgerald XII", undated
Silver bowl and platter, undated
Unidentified man sitting at film reel viewer, undated
Old Fitzgerald bottle and full glass next to it, undated
Two unidentified women bent in front of an Old Fitzgerald slots machine, undated
Unidentified man and woman in king and queen costumes, undated
Unidentified man sitting at a small desk, undated
Unidentified man pointing at screen of film reel viewer showing unidentified man wearing a king costume, undated
Unidentified man and woman in a king and queen costume, undated
Unidentified man in front of the screen of a film reel viewer showing unidentified man wearing a king costume, undated
Unidentified man and woman in king and queen costume, undated
Unidentified man sitting at film reel viewer, undated
Unidentified man sitting at film reel viewer with screen showing a spaceship, undated
Gate in front of unknown building, undated
Unidentified man in a king costume, undated
Unidentified man speaking into a microphone in front of a film reel viewer, undated
Unidentified man in a king costume, undated
Unidentified man and woman in king and queen costumes holding a piece of paper that reads "Bourbon: One who guards the traditions of the past", undated
Unidentified man and woman in king and queen costumes, undated
Unidentified man holding a piece of metal with a fleur-de-lis on top, undated
Image of a bottle of Old Fitzgerald that reads "The brand on the move the one and only Old Fitzgerald", undated
Two unidentified men talking to each other, undated
Unidentified man sitting in front of a film reel viewer with two figures in shadow behind him, undated
Two unidentified men in shadow in front of a film reel viewer, undated
Old Fitzgerald bottle, undated
Old Fitzgerald bottle, undated
Old Fitzgerald bottle, undated
Old Fitzgerald bottle, undated
Old Fitzgerald bottle, undated
Image reading "The Old Fitzgerald Fleur-de-Lis decanter", undated
Image of film reel viewer on fire, undated
Unidentified man with a bottle of Old Fitzgerald, undated
Unidentified man with a bottle of Old Fitzgerald, undated
Various glass containers and bottles, undated
Unidentified man drawing fleur-de-lis image for bottle design, undated
Fleur-de-lis design, undated
Ink blocks, undated
Bottle of liquid gold sitting on cash, undated
Unidentified man painting a bottle white, undated
Unidentified man inspecting a group of white bottles, undated
Bottles on production line getting fleur-de-lis design printed on them, undated
Bottle with fleur-de-lis design printed on it, undated
Bottles on production line getting second layer of fleur-de-lis design printed on, undated
Bottle with two layers of fleur-de-lis design painted on it, undated
Two unidentified persons checking bottles on a production line, undated
Bottles after final glazing, undated
Unidentified man packing bottles into a box, undated
Unidentified woman carrying a tray of bottle tops, undated
Tray of bottle tops, undated
Unidentified woman hand-painting bottle tops, undated
Unidentified woman handing tray of bottle tops to an unidentified man, undated
Unidentified man behind desk with bottles from each stage of the production process, undated
Unidentified man with a bottle, undated
Image that reads "To get ourselves a bigger slice of the $345,000,000 in discretionary gift package business every December. *Estimate by Beverage Industry Trends", undated
Image that reads "The second reason we emphasize decanters is to give us a promotional handle that will jump our sales higher than our competition", undated
Group of unidentified men standing and kneeling around some items, undated
Image that reads "Focus", undated
Image of sign that reads "Fritz D. Canter Distributing Co.", undated
Unidentified man sitting at a desk, undated
Unidentified man sitting at a desk, falling asleep against the wall, undated
Unidentified man walking through a doorway, undated
Two unidentified women holding a sign that reads "How Stitzel-Weller takes the gamble out of gift selling (6 ways)", undated
Unidentified man clapping, undated
Unidentified man covering his mouth and raising his fist in the air, undated
Unidentified man with a questioning look on his face, undated
Unidentified woman pointing at a pile of silver coins behind a cashier's station with a sign on the bottom that reads "December 1963 sweepstakes $400,000,000", undated
Unidentified woman pointing at a pile of silver coins behind a cashier's station with a sign on the bottom that reads "December 1963 sweepstakes $400,000,000" and a second woman in a police outfit holding a sign that reads "Get your share of this extra holiday business created by gift packaging", undated
Two unidentified women on a tandem bicycle carrying a case of Old Fitzgerald and holding a flag that reads "Old Fitzgerald -- Still the brand on the move!", undated
Two unidentified women on a tandem bicycle carrying a case of Old Fitzgerald, woman in back is standing on seat holding a sign that reads "Fitz Mist sales contest sales up 12 1/2 percent", undated
Two unidentified women with a board with pictures of bottles of Old Fitzgerald on the right and says "The prestige of the one and only" on the left, undated
Two unidentified women holding a measuring tape over a ascending line of Old Fitzgerald bottles, sign reads "Old Fitzgerald has the longest and most successful decanter tradition in the business", undated
Two empty Old Fitzgerald bottles being used to shake dice, undated
Unidentified woman with a shopping cart inspecting a bottle of Old Fitzgerald, undated
Unidentified man leaning against a wall, undated
Unidentified man yawning, undated
Unidentified man sleeping against a wall, undated
Blurry image of unidentified man sleeping against a wall, undated
Unidentified man smoking a cigar wearing a belt with a pistol in a holster in front of swinging doors, undated
Unidentified woman in costume standing between swinging doors pointing at unidentified man, undated
Two unidentified women, one holding her hand up in front of the other, undated
Unidentified man covering his face while a woman peeking out from behind a folding screen holds a bottle, undated
Unidentified man looking at the plug of a lamp with a woman presenting the lamp to him, undated
Unidentified man and woman in king and queen costumes, undated
Two unidentified men working on a film reel viewer, undated
Unidentified man and woman in king and queen costumes, undated
Unidentified man and woman in king and queen costumes, undated
Holiday packaging of the Florentine bottle design of Old Fitzgerald, undated
Advertisement prototypes for Old Fitzgerald, undated
Old Fitzgerald gift packaging, undated
Old Fitzgerald holiday display case, undated
Unidentified man speaking behind a podium, undated
Candlestick decanters with candles in them on either side of a bowl of holiday baubles, undated
Holiday display case for Old Fitzgerald bottles, undated
Unidentified man taking a candlestick decanter out of a box, undated
Old Fitzgerald magazine advertisement, undated
Unidentified man in front of closed blinds that read "You're selling from a full wagon in '57", 1957
Old Fitzgerald candlestick decanter and packaging, undated
Unidentified man speaking behind a podium, undated
Unidentified man speaking behind a podium, undated
Unidentified men and a woman sitting at a table, undated
Old Fitzgerald display case, undated
Old Fitzgerald advertisement in a magazine, undated
Three unidentified men standing behind a miniature wagon holding bottles of Old Fitzgerald that reads "Full Wagon in '57", undated
Old Fitzgerald in Florentine decanter, undated
Old Fitzgerald in Florentine decanter next to case packaging, undated
Unidentified man speaking behind a podium, undated
Old Cabin Still bottle and packaging, undated
Old Fitzgerald colonial gift decanter advertisement, undated
Old Fitzgerald colonial gift decanter advertisement, undated
Cabin Still sportsman's decanter and packaging, undated
Old Fitzgerald bottle with tinsel adornments, undated
Old Fitzgerald holiday gift packaging, undated
Unidentified man in front of a large board with papers all over it, sign on top reads "They're all in favor of flavor" with pieces of string connecting specific pieces of paper to a map, undated
Old Fitzgerald advertisements, undated
Unidentified woman in chaps and a cowboy hat holding a bottle of Old Fitzgerald while being lassoed, undated
Unidentified woman holding a gift wrapped box while unidentified man takes scissors to ribbon around box, undated
Unidentified woman holding a gift wrapped box on a platter while sitting on a small wagon, undated
Two unidentified men putting Christmas decorations on a small wagon, undated
Unidentified man placing a bottle of Old Fitzgerald on a small wagon, undated
Unidentified man and woman holding a gift wrapped box, undated
Bottle of Old Fitzgerald with holiday packaging, undated
Unidentified man and woman placing a bottle of Old Fitzgerald on a small wagon, undated
Half pint bottle of Old Fitzgerald, undated
Unidentified woman in a cowgirl outfit handing a bottle of Old Fitzgerald to an unidentified man, undated
Unidentified man placing a small bottle of Old Fitzgerald on a small wagon, undated
Unidentified man and woman holding a platter with a gift wrapped box on it, undated
Bottle of Old Fitzgerald with holiday decorations on it, undated
Bottle of Old Fitzgerald with holiday packaging, undated
Unidentified man and woman standing in front of a small wagon holding bottles of Old Fitzgerald, undated
Unidentified woman in a dress with an umbrella that says "On strike. We want Pappy!", undated
Unidentified man and woman holding a platter with a gift wrapped package on it, undated
Bottle of Old Fitzgerald and holiday packaging, undated
Unidentified man placing a bottle of Old Fitzgerald on small wagon, undated
Unidentified man with small wagon holding bottles of Old Fitzgerald, undated
Unidentified woman lying on ground with gift wrapped packages, undated
Bottle of Weller's Cabin Still and holiday packaging, undated
Bottle of Weller's Cabin Still and holiday packaging, undated
Bottle of Weller's Cabin Still and packaging, undated
Unidentified woman kneeling in front of a small wagon with bottles on bourbon in it, undated
Stacked cases of Old Fitzgerald and Weller's Cabin Still, undated
Three unidentified men standing around a small wagon holding bottles of bourbon, undated
Old Fitzgerald hospitality bottle, undated
Old Fitzgerald holiday gift box, undated
Old Fitzgerald hospitality bottle and packaging, undated
Unidentified men and women working around a table, undated
Old Fitzgerald magazine ad, undated
Old Fitzgerald newspaper ad, undated
Unidentified man holding a long printout of an article, undated
Unidentified man holding a booklet titled "New Telstar Timegazer probes the past and future", undated
Two unidentified men opening a door with a sign on it that reads "Warning not responsible for watches running backward while viewing the Telstar Timegazer", undated
Two unidentified men in shadow watching a man sit in front of a machine, undated
Two unidentified men working on an unknown machine, undated
Unidentified man speaking into a microphone, undated
Unidentified man and woman in king and queen costumes, undated
Unidentified man and woman in king and queen costumes, undated
Unidentified man and woman in king and queen costumes, undated
Old Fitzgerald advertisement, undated
Image reading "In 1961...Old Fitzgerald scored the one and only sales increase in the entire bonded bourbon field!", 1961
Image showing "Sales Ranking of Premium Bonds" between the years 1958 and 1961, showing Old Fitzgerald moving from 6th to 3rd over the course of four years, 1961
Bottle of Old Fitzgerald being passed between two hands, image reads "Old Fitz is on the move!", undated
Image showing "Percentage change in share of market among premium bonded bourbon brands, 1954-1960" with Old Fitzgerald showing an 81.7 percent increase over competitors, 1961
Image showing "Best selling bonded bourbons in 16 leading hotels throughout the United States" with Old Fitzgerald listed as being in 16 hotels and selling 1,509 cases in 1960, 1961
Bottle of Old Fitzgerald, undated
Unidentified man sitting among barrels, undated
Image reading "Forget about the declining bond market...It doesn't apply to Old Fitz", undated
Image reading "Old Fitzgerald has declined to decline and is now inclined to incline!", undated
Unidentified man holding a bottle of Old Fitzgerald, undated
Image reading "Old Fitz will become so dominant as a brand that it will make its own market regardless of the trend of bond sales", undated
Cheese, crackers, and caviar on a plate, undated
Unidentified man next to a sign that says "We make fine bourbon, at a profit if we can, at a loss if we must, but always fine bourbon", undated
Unidentified man sitting among stacks of barrels, undated
Unidentified man holding a bottle of Old Fitzgerald, undated
Unidentified man in front of a line graph with a bottle of Old Fitzgerald at the top of the line, undated
Unidentified man holding a bottle of Old Fitzgerald, undated
Unidentified man smoking a cigarette while reading a magazine, glass of bourbon on arm of chair, undated
Old Fitzgerald magazine ad, undated
Unidentified man holding a glass of bourbon, undated
Unidentified man holding a glass of bourbon, undated
Image reads "Mr. Fitz wants the maximum in flavor character and quality in his whiskey", undated
Image reads "Mr. Fitz wants his whiskey label to bear the finest reputation that money can buy", undated
Image reads "Mr. Fitz values the feeling of a personal relationship with the maker of his whiskey", undated
Unidentified man holding two rolled up booklets, undated
Advertisement for information on the story of Old Fitzgerald, undated
Image reads "what's in it for me?", undated
Unidentified man holding a booklet, undated
Advertisement for Old Fitzgerald, undated
Booklet titled "The one and only Fitz Mist Green Stamp contest", undated
Unidentified man handing booklet to person out of frame, undated
Unidentified man holding his hat in one hand and holding his jacket over his shoulder with the other, undated
Image of a bottle of Weller's Cabin Still surrounded by wrenches with a sign that reads "How to clinch more Cabin Still sales", undated
Image of a sign that says "Think" and a notepad that prompts "You ought to try Weller's Cabin Still because...", undated
Image of arrows on a post pointing in different directions, arrows from top to bottom read "The Genuine Article", "Sportsman's Choice", "Bourbon Man's Bourbon", "Sour Mash", "Weather Ripened", "Copper Distilled", "Stitzel-Weller Family", and "Flavor Proof", undated
Unidentified man next to a sign that reads "We make fine bourbon, at a profit if we can, at a loss if we must, but always fine bourbon", undated
Unidentified man holding a bottle of Weller's Cabin Still, undated
View of a building's doorway, undated
Weller's Cabin Still advertisements, undated
Breakdown of Weller's Cabin Still advertisement, undated
Image depicts a hand stamping the word "Guaranteed" over a picture of a bottle of Weller's Cabin Still, undated
Image depicts a man dressed in Middle Eastern attire with a hookah, at bottom the image reads "Caveat Emptor!", undated
Image of a book titled "Sears", undated
Image of headline of a newspaper with a large red arrow pointing to the upper right corner of newspaper, undated
Image of a magnifying glass held over a magazine, highlighting the phrase "or your money back", undated
Packages of Gillette blades next to an article titles "Can a Blade be as good as We Believe This to be?", undated
Image of a piece of paper with an announcement by Henry Ford II on it, with one world circled in red: "Warranty", undated
General Electric dishwasher advertisement, undated
Zippo lighter advertisement, undated
Newspaper with articles concerning guarantees and warranties circled, undated
Image of piece of paper reading "Guaranteed by Good Housekeeping", undated
Image of the cover of the Federal Trade Commission's "Guides Against Deceptive Advertising of Guarantees" booklet, undated
Arrow saying "Guarantee" pointing to the word guarantee in a B.F. Goodrich tire advertisement, undated
Firestone tire advertisements, undated
Image reds "You like Cabin Still...Or we pay the bill!", undated
Weller's Cabin Still advertisement, undated
Image of Cabin Still Guarantee Survey booklet with sign that reads "Will your dealers support the guarantee?", undated
Image reads "Out of 41 St. Louis dealers interviewed...Over 3/4 could not recall having a bottle of whiskey returned because the customer didn't like it; Over 1/2 said they would recommend Cabin Still on the strength of such a guarantee; Over 1/2 thought the guarantee would trade up the brand. Only 2 thought opposite", undated
Image of the outline of the United States that says "What evidence of success has the guarantee idea shown so far?", undated
Portrait of Jerry Leavitt next to a quote of his, saying "The Cabin Still guarantee helped us turn a 33 percent decline in Chicago in the first 6 months of 1960 into a 9 percent sales increase for the year. We want to continue this program.", undated
Image of bridge over water with quote from Bud Levitas that says "Cabin Still is finally making headway in San Francisco...the new guarantee is the best promotional tool yet...", undated
Portrait of Don Snyder with a quote that reads "Since we've been going on the guarantee program 100 percent, Cabin Still is showing substantial gain in Los Angeles...", undated
Portrait of Norm Hayden with quote that reads "Sales are up in Indiana everywhere we've had budget to use the guarantee program. It's terrific!", undated
Image of Capitol Hill with quote from M. Forman that reads "Cabin Still sales were up 12 percent in Washington, D.C. in 1960. The entire increase came in the last 6 months when the guarantee program was in effect. It's the greatest sales weapon we've ever had on Cabin Still", undated
Bottle of Weller's Cabin Still surrounded by other company brands, undated
View of unknown building, undated
Three unidentified men standing next to a copper still with a sign that reads "Pot Still Doubler No.1 Cap. 3000 Gal.", undated
Bottle of Cabin Still surrounded by wrenches with sign that reads "You like Cabin Still...Or we pay the bill!", undated
Unidentified woman kneeling in front of a small wagon that is holding bottles of bourbon on its shelves, undated
Two unidentified women looking at slide wheels, undated
Old Fitzgerald bourbon being poured into a glass of ice, undated
View of the Jno. E. Fitzgerald distillery, undated
Bourbon cocktail, undated
Unidentified man holding a bottle of Old Fitzgerald, undated
Old Fitzgerald Prime advertisement, undated
Weller's Cabin Still bottles and holiday packaging, undated
Weller's Cabin Still bottle display, undated
Weller's Cabin Still bottle display, undated
Weller's Cabin Still guarantee advertisement, undated
Weller's Cabin Still guarantee advertising signs, undated
Unidentified man looking over a woman pretending to take a bath in a faux bathtub, undated
Unidentified man and women holing a long printout of an article, undated
Advertisement prototypes for Old Fitzgerald, undated
Bottle of Old Fitzgerald with a holiday-themed background, undated
Bottle of Old Fitzgerald with a bar background, undated
Two bottles of Old Fitzgerald and their boxes, undated
Two bottles of Old Fitzgerald with holiday packaging, undated
Bottle of Weller's Cabin Still with a chess-themed background, undated
Bottle of Weller's Cabin Still next to a case with Weller's Cabin Still themed design, undated
Advertisement prototypes for Weller's Cabin Still, undated
Advertisement prototypes for Weller's Cabin Still, undated
Bottle of Weller's Cabin Still shaped like a copper still with its packaging, undated
Bottle of Weller's Original and Weller's Antique Reserve within a holiday-themed background, undated
Bottle of W.L. Weller with its packaging, undated
Unidentified man in front of a large board covered with pieces of paper, at top of board it reads "They're all in favor of flavor" with a map of the United States below the words with pieces of string connecting location on the map to specific pieces of paper, undated
Three back-lit, empty decanters, undated
Three empty decanters in front of a small white background, one being held by an unidentified person, undated
Four empty decanters, one on far left partially cut-off and one on far right being held by a pair of hands, undated
Two unidentified men looking at four empty decanters, man on right holding a notebook and pointing at one of the decanters, undated
Two unidentified men viewing four empty decanter bottles, one taking notes on a notepad, undated
Unidentified woman holding a brown bag pointing at an item against a board, undated
Unidentified man holding a brown bag looking at decanters, undated
Unidentified man and woman, with woman pointing at a decanter, undated
Two unidentified men, one looking intently at a selection of decanters, undated
Two unidentified men talking, one taking notes, 1958
Unidentified hand pointing to labels above four decanters; label on far left reads "Decanter D, 43 percent first choice", second from left reads "Decanter C, 23 percent first choice", third from left reads "Decanter B, 13 percent first choice", and far right reads "Decanter A, 7 percent first choice", 1958
Bottle of Old Fitzgerald, 1958
Holiday box design for Old Fitzgerald, 1958
Unidentified man walking through a doorway, 1958
Unidentified man holding and pointing at a bottle of Old Fitzgerald, undated
Unidentified man holding a bottle of Old Fitzgerald in front of shelves of liquor, undated
J.S. Leavitt holding a bottle of Old Fitzgerald, 1958
Unidentified man holding a bottle of Old Fitzgerald, undated
Unidentified man holding a bottle of Old Fitzgerald, 1958
Unidentified man holding a bottle of Old Fitzgerald, 1958
Unidentified man holding a bottle of Old Fitzgerald, 1958
Unidentified woman in a nurses outfit, holding a bottle of Old Fitzgerald that is swaddled like an infant, 1958
Bottle of Old Fitzgerald with holiday packaging, 1958
Advertisement prototype for Old Fitzgerald, 1958
Newspaper advertisement prototype for Old Fitzgerald, 1958
Display for Old Fitzgerald hospitality decanter, 1958
Bottle of Old Fitzgerald next to sign that reads "Give Old Fitzgerald in the hospitality decanter", 1958
Standing holiday themed display for Old Fitzgerald bottles, 1958
Bottles of Old Fitzgerald under sign that reads "Old Fitzgerald Holiday Center", 1958
Bottle of Old Fitzgerald with holiday packaging, 1958
Bottle of Weller's Cabin Still and gift wrapped packaging, 1958
Holiday advertisement display for Weller's Cabin Still, 1958
Bottle of Old Fitzgerald and Weller's Cabin Still and packaging, 1958
Bottle of Old Fitzgerald in a collectors box with two snifter glasses, 1958
Three bottles of Very Old Fitzgerald with packaging, 1958
Bottle of Old Fitzgerald lying inside a silk-lined carrying case, 1958
Two unidentified woman each holding a bottle of Old Fitzgerald, undated
Decanter bottle with a small statue of a man looking at a book and a clock in the background with a full glass on top of it, undated
Decanter bottle with a full glass sitting next to it, undated
Unidentified man and woman looking at pictures of bottles of Old Fitzgerald, undated
Three bottles of Rebel Yell in front of a Confederate flag, undated
Unidentified woman holding a glass with a drink in it, undated
Unidentified woman, standing, presenting a bottle to an unidentified man who is seated, undated
Bottle of Old Fitzgerald with holiday packaging, undated
Unidentified man and woman posing with a pile of poker chips, undated
Unidentified man looking excitedly at his hands, undated
Unidentified man looking at a picture of Old Fitzgerald that is balancing on the leg of an unidentified woman, undated
Five playing cards, the ten, jack, queen, king, and ace of spades; ace of spades has a bottle of Old Fitzgerald printed on it, undated
Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated
Large king of spades card with image of a bottle of Old Fitzgerald on it balancing on an unidentified woman's leg with an unidentified man looking at it closely, undated
Unidentified man taking a glass of Old Fitzgerald from a topless woman, undated
Unidentified man looking at the plug for a lamp made out of a bottle of Old Fitzgerald being held by an unidentified woman, undated
Unidentified man speaking behind a podium with an Old Fitzgerald sign on it, man is pointing at the butt of an unidentified woman, undated
Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated
Spades playing cards with images of Old Fitzgerald printed on them, undated
Blurry image of an unidentified man and woman, undated
Unidentified man speaking from behind a podium with an Old Fitzgerald sign on it, undated
Unidentified man looking at a king of spades card with a bottle of Old Fitzgerald printed on it, undated
Unidentified woman in a queen costume, undated
Two unidentified women on telephones, sitting in front of a chalkboard that reads "Holiday Gift Packaging Derby", undated
Unidentified man looking down at an unidentified woman pretending to take a bath, undated
Unidentified man and two women, woman in middle is holding a bottle of Old Fitzgerald, undated
Old Fitzgerald advertisement, undated
Old Fitzgerald advertisement, undated
Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year, undated
Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year; hand pointing at center of poster, undated
Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" that depicts the change in popularity between gin and whiskey over the course of a year; hand pulling transparent piece of plastic off of poster, undated
Image of poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows a red line labeled "Whiskey", undated
Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!", undated
Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Bonds over the Summer months, June, July, and August, undated
Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Bonds in January, February, and March, undated
Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Straights in the Summer months, June, July, and August, undated
Image of poster that reads "Retail Whiskey Sales by Month"; chart compares sales of "Bonds" and "Straights" in percentages by month; bottom of poster reads "...Show hardly any dip in Summer Sales!"; hand pointing at sales of Straights in January, February, and March, undated
Hand pointing at white sign on black poster that reads "Summer Whiskey Sales", undated
Black poster boards with two white signs on it, sign on top reads "Summer Whiskey Sales", sign on bottom reads "Summer Gin and Vodka Sales"; hand pointing at bottom sign, undated
Hand removing top white sign from black poster, bottom sign untouched, undated
Top white sign flipped over on black poster, reads "Whiskey 14,45793 cases", bottom sign untouched, undated
Bottom white sign on black poster in the process of being flipped over, undated
Bottom white sign flipped over on black poster, reads "Gin and Vodka 3,689,755", undated
Black poster with white signs, top reads "Whiskey 14,45793 cases", bottom sign reads "Gin and Vodka 3,689,755 cases", undated
Black poster with white signs, top reads "Whiskey 14,45793 cases", bottom sign reads "Gin and Vodka 3,689,755 cases"; hand pointing at sign below poster that reads "Summer Whiskey volume is 4 times Gin and Vodka even during Gin and Vodka's best season", undated
Poster that reads "How long are the profits?" and shows a line with inverted arrowheads labeled "Gin and Vodka" and a line with regular arrowheads labeled "Whiskey", undated
Hand pulling transparent plastic with arrowheads from both lines off of poster that reads "How long are the profits?", undated
Hand moving upside down sign over "How long are the profits?" poster, undated
Hand moving upside down sign over "How long are the profits?" poster; upside down sign reads "Don't be fooled by an illusion, the long-profit line is Whiskey in fact...", undated
Poster that reads "How long are the profits?"; hand pointing to sign in front of poster that reads "Don't be fooled by an illusion, the long-profit line is Whiskey in fact...", undated
Poster that reads "How long are the profits?" depicting two lines, one labeled "Gin and Vodka" and the other labeled "Whiskey"; hand pointing at phrase on bottom of poster that reads "National figures show that Summer profits on Whiskey are 6 times bigger than Summer profits on Gin and Vodka", undated
Poster that reads "What promotion can we use to dispel dealer illusions?", undated
Hand pointing at a poster with an image of a Fitz Mist cocktail printed on it, undated
Hand pointing at a printed image of five stacked glasses on a black poster, undated
Hand pointing at a printed image of five glasses lined up, placed below image of five stacked glasses, undated
Hand moving printed image of five stacked glasses on poster board, undated
Hand pointing at sing that reads "Fitz Mist - Tall drink in a short glass" on top of a printed image of five glasses lined up, undated
Bottle of Old Fitzgerald with its packaging in front of a portrait of a horse, undated
Two bottles of Old Fitzgerald with their packaging, undated
Bottle of Weller's Cabin Still with its packaging, undated
Bottle of Weller's Cabin Still in the sportsman decanter, undated
Bottle of Old Fitzgerald, undated
Bottle of Old Fitzgerald, undated
Bottle of Old Fitzgerald, undated
Unidentified woman standing between swinging doors talking to an unidentified man, undated
Unidentified woman holding the necktie of an unidentified man, undated
Unidentified man and woman with their heads resting on the top of a set of swinging doors, undated
Unidentified man holding a fake gun with a woman standing behind him, undated
Unidentified man pointing a gun off camera with an unidentified woman clasping her hands beside him, undated
Unidentified man and woman in cowboy-western wear, undated
Unidentified man and woman in cowboy-western wear, woman holding her arms out to the man, undated
Unidentified man and woman in cowboy-western wear, woman gesturing man to look at table behind them, undated
Unidentified man and woman in cowboy-western wear standing on either side of a table with bourbon bottles on it, undated
Bottle of Old Grand-Dad surrounded by poker chips, undated
Bottle of Old Forrester surrounded by poker chips, undated
Bottle of I.W. Harper surrounded by poker chips, undated
Blanket lying on top of an item on the table, undated
Unidentified man and woman in cowboy-western wear, man holding a bottle of Old Fitzgerald in one hand and poker chips in the other, woman standing beside him, undated
View of a ten of spades playing card with an image of three bottles of Old Fitzgerald printed on it, undated
Unidentified man and woman in cowboy-western wear, man showing his hand of cards to the woman, undated
Two playing cards, a ten and jack of spades, jack card shows an image of a bottle of Weller's Cabin Still, undated
Unidentified man and woman in cowboy-western wear, woman holding two playing card in her hand while man looks at playing card that is lying face down on table, undated
Hand of playing cards showing a ten, jack, and queen of spades; queen of spades depicts an image of a bottle of Weller's cabin Still, undated
Unidentified woman holding a hand of cards and giving the camera a thumbs up symbol, undated
Unidentified man and woman in cowboy-western wear, woman picking up card from table while man looks on, undated
Unidentified man and woman in cowboy-western wear, both looking excitedly at playing card, undated
Image of a ten, jack, queen, and ace of spades; ace depicts an image of a bottle of Old Fitzgerald, undated
Unidentified man and two women in cowboy-western wear, woman on right holding a playing card, man holding three playing cards, and woman on left leaning towards the man, undated
Unidentified man and woman in cowboy-western wear, man sitting on chair holding his hat in his hands while woman props her leg up on the table next to the chair, undated
Unidentified man and woman in cowboy-western wear, man shrugging towards woman who is gesturing towards him, undated
Diamond decanter of Old Fitzgerald and carton, 1959
Two bottles of Old Fitzgerald with gift wrapped cartons, 1959
Holiday floor display for Old Fitzgerald, 1959
Hospitality center display of Old Fitzgerald, 1959
Holiday display of Old Fitzgerald bottle, 1959
Holiday display of Old Fitzgerald bottle, 1959
Newspaper advertisement prototype, 1959
Gallon-sized bottle of Old Fitzgerald, 1959
Old Fitzgerald bottle and carton in lined case, 1959
Two bottles of Very Old Fitzgerald and their cartons with a magazine advertisement for them, 1959
Display cases for Very Old Fitzgerald bottles, 1959
Two bottles of Very Old Fitzgerald with their cartons, 1959
Bottle of Weller's Cabin Still and two full glasses next to it, 1959
Bottle of Weller's Cabin Still with its carton, 1959
Two bottles of Weller's Cabin Still with their gift-wrapped cartons, 1959
Two bottles of Weller's Cabin Still with their gift-wrapped cartons, 1959
Two bottles of Weller's Cabin Still with advertising display, 1959
Weller's Cabin Still holiday mobile display, 1959
Advertisement prototype for Weller's Cabin Still, 1959
Newspaper advertisement for Weller's Cabin Still, 1959
Demijohn bottle of Weller's Cabin Still and carton, 1959
Silhouette of a bottle, full drink glass, and unidentified man, undated
Bottle of Old Fitzgerald with silhouette of a full drink glass and unidentified man, undated
Silhouette of a bottle and unidentified man with a glass of Fitz Mist in the middle, undated
Silhouette of a bottle and full drink glass with a visible unidentified man, undated
View of a bottle of Old Fitzgerald, glass of Fitz Mist, and an unidentified man, undated
View of a building's doorway, undated
Unidentified man standing in front of a door, undated
Unidentified man sitting behind a desk and pointing at camera, undated
Two unidentified men standing beneath a sign that reads "Open mash tub no.1 Cap. 11421.38 Gal", undated
Unidentified man standing among fermentation vats while wearing an Old Fitzgerald coverall suit, undated
Unidentified man standing among barrels, undated
Unidentified man standing among barrels, undated
Unidentified man sitting among barrels, undated
View of desk of Julian P. Van Winkle Jr. covered in advertisements and booklets, undated
Bottle of Old Fitzgerald and two glasses with ice and liquid in them, a hand is pouring a shot into the glass on the far right, undated
Hand with a cigar pointing at a balloon that reads "You can't sell Old Fitz in the Summertime", undated
Winter themed advertisements for Fitz Mist, undated
Two unidentified men sitting at a table with an unidentified woman serving drinks to the men, undated
Unidentified man with a golf club attempting to hit a golf ball into a glass with money in it, undated
Golf ball in a hole next to a sign that reads "1959 43 percent increase", undated
Hand pointing to center of a poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows the difference in popularity between gin and whiskey over the course of a year, undated
Hand moving a piece of transparent plastic off of a poster that reads "Summer Gin Bulge vs. Summer Whiskey Slump" and shows the difference in popularity between gin and whiskey over the course of a year, undated
Figurine of a baseball player at bat with the strike zone next to him labeled "Whiskey strike zone 14 million cases", undated
Figurine of a baseball player at bat with the strike zone next to him outlined with a small colored square inside it labeled"Gin strike zone 2 1/2 million cases", undated
Two home plates from baseball, one has a bottle of gin, a cocktail, and silver coins on it; the other has a bottle of Old Fitzgerald, a cocktail, and silver coins on it. Message between the two plates reads "7 times more profit", undated
Unidentified person pouring two bottles of Old Fitzgerald into a large glass labeled "Fitz Mist", undated
Unidentified person pouring two bottles of Old Fitzgerald into a large glass labeled "Fitz Mist", undated
Hand holding a cocktail in a glass labeled "Fitz Mist", undated
Large cocktail glass labeled "Fitz Mist" next to three bottles of Old Fitzgerald, undated
Glass of Fitz Mist cocktail on top of calendars for the months of June, July, and August 1962 that reads at the top "Where does the Fitz Mist fit in 1962?", undated
Unidentified man looking at a magazine ad for a Fitz Mist cocktail, undated
Unidentified man holding a bottle of Old Fitzgerald, undated
Two bottles of bourbon covered by books; book on left is in good condition and is titled "Fine Old Kentucky Bourbon - Bottled in Bond" and book on right is in poor condition and titled "Fine Old Kentucky Bourbon - 86 Proof", undated
Two bottles of bourbon on a scale, bottle on left is higher than bottle on right; book in front on left is in good condition and is titled "Fine Old Kentucky Bourbon - Bottled in Bond" and book lying down on right is in poor condition and titled "Fine Old Kentucky Bourbon - 86 Proof", undated
Sign that reads "We're ready to go with the big O" with a bottle of Old Fitzgerald in the "O", undated
Bottle of Old Fitzgerald sitting in the first "O" of the phrase "One and only", undated
View of dark building and two lit windows, undated
View of the back of an unidentified man through a window, undated
Portrait of Charles King McClure, 1959
Portrait of Julian "Pappy" Van Winkle, 1959
Portrait of "Mr. Weller", 1959
View of the W.L. Weller & Sons building, 1959
Portrait of "Mr. Stitzel", 1959
Drawing of what the Stitzel Distilling Company looked like in 1872, 1959
Drawing of what the Stitzel Distilling Company looked like in 1884, 1959
Drawing of what the Stitzel Distilling Company looked like in 1902, 1959
View of office building for Stitzel-Weller Distilling Company, 1959
Drawing of an unidentified man with the year "1917" on the left and "1933" on the right, 1959
Three scoops holding food products; left holding sugar, center holding coffee beans, and right holding flour, 1959
Branded packages of food products; on left is a box of Domino sugar, center is a container of Maxwell House coffee, and on right is a bag of Gold Bond flour, 1959
View of whiskey barrels aging in a warehouse, 1959
Warehouse receipt, 1959
Distribution map of Stitzel-Weller across the United States, 1959
Four Old Fitzgerald bottles and two cases, 1959
Newspaper advertisement for Old Fitzgerald, 1959
Magazine advertisement for Old Fitzgerald, 1959
View of a bottle of Old Fitzgerald within a small fence sitting on a map of the United States, 1959
Suitcases with plane tags on them, sign on top of suitcase reads "Mr. Stitzel-Weller", 1959
Unidentified men and women sitting and working at a table, undated
Seven different designs of Old Fitzgerald bottles, undated
Six different designs of Weller's Cabin Still bottles, undated
Christmas themed cartons for Stitzel-Weller produced bourbons, undated
Five bottles of Old Fitzgerald and two cases showing new packaging designs, undated
Eight bottles of Weller's Cabin Still and two cases showing new packaging design, undated
Three bottles of Very Old Fitzgerald and their packaging, undated
View of IMR report, undated
Two unidentified men looking at four decanters in a store test, undated
Image that reads "1 Sale of Barrel Goods to you our Customer. 2 The use of Stitzel-Weller labels. 3 Local Advertising. 4 National Advertising. 5 Exclusive Franchise. 6 Stitzel-Weller Account Executive. 7 Package Design. 8 Market Research.", undated
Julian "Pappy" Van Winkle next to sign that reads "We make fine bourbon, at a profit if we can, at a loss if we must, but always, fine bourbon", undated
Charles King McClure sitting on desk, 1959
Charles King McClure standing in doorway, holding large door knocker, 1959
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You may come across language in UK Libraries Special Collections Research Center collections and online resources that you find harmful or offensive. SCRC collects materials from different cultures and time periods to preserve and make available the historical record. These materials document the time period when they were created and the view of their creator. As a result, some may demonstrate racist and offensive views that do not reflect the values of UK Libraries.
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UK Libraries Special Collections Research Center is open Monday to Friday, 9:00am to 4:00pm. Appointments are encouraged but not required. Schedule an appointment here.
Researchers must have an SCRC Researcher Account to request materials. View account set-up and use instructions here.
Questions? Contact SCRC via our Contact Form.
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You may come across language in UK Libraries Special Collections Research Center collections and online resources that you find harmful or offensive. SCRC collects materials from different cultures and time periods to preserve and make available the historical record. These materials document the time period when they were created and the view of their creator. As a result, some may demonstrate racist and offensive views that do not reflect the values of UK Libraries.
If you find description with problematic language that you think SCRC should review, please contact us at SCRC@uky.edu.
