xt783b5w9d2s https://exploreuk.uky.edu/dips/xt783b5w9d2s/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1963 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, March 1963 Vol.29 No.6 text The Kentucky Press, March 1963 Vol.29 No.6 1963 2019 true xt783b5w9d2s section xt783b5w9d2s \
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Published in the Interest of Community Journalism . . . Of, By, and For Kentucky Newspapers ; ‘ ‘ i. I %
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The Kentucky Press Association recognizes ; 1‘ 3 5
the fundamental importance of the implied ‘ ‘ l
[rust imposed on newspapers and dissemination : s ‘ l
of public information. It stands for truth, fair— ‘ s 1 \
ness, accuracy, and decency in the presentation ‘ i 1
at news, as set forth in the Canons of Journal- ‘
isms It advocates strict ethical standards in its l '
advertising column. It opposes the publication l s 1 ‘
of prapaganda under the guise of news. It af— ‘ I I
firms the obligation Of a newspaper to frank, 1 l t '
honed and fearless editorial expressions. It re- ‘ j l l l
meets equality of opinion and the right of every I i I l
Individual to participation in the Constitutional ‘ l l l :
guarantee of Freedom Of the Press. It believes ‘ : '5
In the newspaper as a vital medium for civic, is l , '
economic, social, and cultural community de- ‘ i
uelopment and progress. l
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lume 29, Number 6 7 ,

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The Ket k '
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11 1 V | S e see I t + ' Yet the 31110111190;:Efeuflldelivaystamp1
1 w 0 ume 29 ' - . form ~ _ . Ol‘mation—u 1'1
11 1 . Number 6 EOII)’ _CIrcu|atrons Increase haveaitrllon and mtereSting readings:lll "1‘ Use c
11 1 or “‘11“ Publication ut Circulation Rates Log in man 0:1 newsPaPel‘S is sold to the at111111
111 1 Kentucky Press A 1 . Althou h 1 11 1 d 1 Y ases for less than 10 Ce Pu cl
1‘ . nc. ‘ e Sour . ‘ Some _ 001
11 K SSOCIahon | 111 g leiabl ces seem t d, m 1“ cases the N ms“ P111
111 . entucky Press Service, Inc. at’lee about the Exact number of U Sod 115- for only 5 cents ew York Time“ er 6
“11 1 V' . Ilewsa .. .1 Mar, i. 1-
1 PenlcTrAR' P°"“‘°"fll Edll’or therep Pets and their circulation last yea: . A Sllbs'tantlai increases i h
11 1 Y . shley, Associate Editor f mt tlfeeicrlrs to be no disagreement 115 to th , tion price of the daily new 11 t e subscri11 By 1
111 1‘ at all me . 1 ‘ e to c Spaper Will h 1 '
111 Member , y Wspflpel Clrculati - - ome. For the ad -. 1111
11 Newspaper Managers Association crease again In 1962, on did in. already divided amon vertismg potential 111' Two of the
11 1 Kentucky Chamber of Commerce Editor 81 Publisher in a recent re 0t 1 l‘eader Will have to gasevera] media. T1111 an) COmmunity1
111 Better Business Bureau, LeXington total .dfuly CirCulation increased tp i1 531d paper Performs a fup y more“ The new; newSpapel‘S-Wi.
11:1 1. 1 N - susminiw MEMber 60 mllhon laSt year. It reported 1":36‘1 most it has suffered from “Chen all its own, ye part Of lune it
1.1 1 1 "mm” E‘t'tWial Association newSimpers at the end of 1962 i 0 dally in the matter of .- an Inter-101111, 00mph theUnlvel'SitY (
11 1 ASSOCIute MBMber than ill 1961 -. . ) 0116 feWer - 1 1311065, both fol. , to give lllStl‘
Nahonul Ne 1 . Then daily circ l . tIODS and for local . d . . Subscnp not
111 wsPapef Promotion ASSOCiaI‘ion September 30 1962 WIS 18 U 3301') as Of This COUId (/11 (1 Vel‘tlsnlg.” Of Newspapers:
1 1 , . ’ ' i ‘6 ’ ‘ ‘1 L .
111 1 Publlcmlon Office 848,688, almoSt 600 000 {1101.531133] . $1569" selt‘l‘esearch lse some deep thlnking 11111 A long aCCep
1 1 School of Journ 1. HOWeve- ’ <1 1n 1. ' are the hf .1
111 arsm I,N. W A . Gong
11,1 1 . 1 . 1 - yei & . . .
1111 Umversrry of Kentucky ihlladelphla l'eporte d Feb 9180:1111“. of H =1: :1: ,1‘ * dileesouety
11 1 1 —————————————— ‘- ‘ . ' —: c u _ . .
111 1 11 med cuculauon of English language do??? anned FOIklore Survey 1 ftpparent In 1151;
1 ' A ‘ a1 . r
111 1 1 Kentucky I’ress Associut'o l 11001612517962 t01f3070251716, an increase 1:: III Sl'lmulute Economy 1 iilsidmirilmellt—
- 1 I n nc. , 7 OVert e - ~ _ . . uPP err
11 1 1 Fred ]_ Burkhard, President I Immber of daily neV€;:::)euS 317621111; The total “1A tsurvey of Kentucky folkIOre and 111 Public educatio
1‘1 1 1 ‘ Casey Count N . 1962 as 1. 1‘5 111 t e nation in t 611 is now underw ~ K section 1'
1 1 1 George Joplin III, Vice-Presideynt ews’ Liberty increqse (if: by N. W. Ayer was 1,854, an ultimate goals of stimulzlltirlr: thl: Shite \w a moreaclclén has
11 1 1. ; - CWmonwealth s ‘ . u“ 0"” 1961- The Philad 1 ~ and Spurrin th 1 cu um W931 mo”
11 1 11 1 ¥ictor R. Portmann, Secretary_MaMg’er Onrerset firm said that the 1962 increase in e phia The survg e States economy, in an age of 1-
1111 1 1,1 1 F13”? 1' Ashley, ASSt-Ytant Secretary-Mano ’ pat?” Clrculation Was the fifth st‘ ‘ hnews- Henso 1e31/ was announced by Elben sup “some trans
1111 1 1 1 onda R' GamSOn, AssiStant Treasurer g6, 0f 1110rease. 1mg t year tuckv ICII’OPISS-lldent Of the neWIY'tOrmed Kr; p0tttlnities must
11 1 ‘1 1 U"'°m’1‘y 01‘ Kentucky, Lexington . son is 11 1;ny Perffiming Al'tS1111c.He.1 ”P‘dly as Other
11111 1 - . . ‘ “Get an W"t . many
11 1 1 Dlsl'rlc . A ~ . e . 1 - 1131 and founcl 3 cases w
11 1 1‘1 ch - M t EXecutWe Committee d-rilyliiciget h-Luviy 0f smgle COPY Prices of gePéonEer Playhouse, the State Theatre 0t thinking :11:
1 1 1 azrman, auriCe K H . ‘ " 1‘8 In t e U.S C d n “C Ya at Danv‘ll 1 ch
. 1 11 1 1 dieSboro (Te - enry,Darly News Mid- to Ric d' 1 ~, ana a, and Puer- If < i e. ange more ra~
11 1 nth) 1 First W‘ll' . ’ 0 lSClosed that 532 . the survey turn . inb t
31,: .‘ ‘ 1 [4/071 County Hewld ’ 1 mm '1. Davis at 10 Ge t . ' me now selling 5 Out as eXpected 1t “ Ooks and
, : 1 - , Eddyville- 5 ’ n 5: an Increase of 18 _ mean that the first t1 . pe
11 Stone Messen , econd, Larry {1‘ u OVei the 1961 . step has been taken' 16 glowth f
.11 . ’ get'Afgus, Central 0 . . g res~ The number of _ .. ‘1 Program to- . . . 1, 0 t]
111 33511 gimmmisar, Courier-Journal (11:12, $1 1:11:75, Creasgd by 15 over 19618 1:311: (1:151:65 in- aware of their Iculrtlrjki Kellthmkmns “101 3:“?le t0 beer
1 1 1 0L1isv1 e; F rt 1 s, , — o . Th m weat ; ive nati e a' .
17111 1 Franklin. - 0“ 11’ Howard Ogles, Favorite number 0f five, 51X, and seven-- 11c £01k talent emplo ment ' ' g . I y Classroo
1 1 t B ,df'zfth, Frank C. Bell T fimble Dem ’ showed a COl'reSPOHd' (1 Cent dailies give the St t , y Within the state1 111 an effort to
' 11 ' cm, e 0rd~ Sixth ’ 0- mg eCI‘eaSe_ aes tourist bus' 1) 501001 -
11 11 ’ , Edwards M, T - Reports fro .. , thro _. 1 iness a 0‘ teachin l
11 1 1 Siam-Leader, Lethgton; Seventh Waimphn’ 342 had inc. m 1’674,dalhes Indicated that re -Ugh tomrsm 1‘65““ng from local 2131111 value of ti?
1 1 IS er, Mercury, Carljl 1 _ ’ 1en R. . 1 leased therr prices d .1 gional f01k festivals and h . -- 'in d ~ e
1 R s e, Eighth L0 this IS 1 unng 1962- 0t 61 utilizati g Utles
1 1 osett, Adair Count N , 1 ms De- 655 than the 360 daili - . 1 ’ 0t f01k talent 1h 1 : IleVVs
James T No - y ews’ C01umb1a; Ninth, Greases in 1961 Of es leportmg 111- The s . . 1 are SPOnsored
.1 1 State-uni“, errés, IL, Independent, Ashland- increases 75 ' the number reporting hlck Hivev, being conducted by the K6 Short-c0111.S es Th
, ,1 Frankf g , . C. Van Cqun, State Ioumal’ 79 , 1 reported increased Cil‘Culatio y Connoil of Performing Arts is “11(- more re , '
111-1 1 1 ort; State—at-Lm‘ge lame L ’ no Change, and 1341 . n, the direction of M' . 1 glonah se
111 1 1 Times-Tribune Corbin , St t S ee Cranord, “0 report Thos f bosses, Whlle 54 gave tOHDde d d 185 Saiah Gertrude Km One Of the mOSt
‘11 ’ ; tie-t- ’ eo . l‘a ' . 1 1' 1
1111 Schansber g, Voice of St. Mattha Large, A1 I. lost circulation 11 t e {34, who claimed Fest' 1 n 11rect01 of the National F1 “111011 these ubl-
. 111 Past President John B G . ews; Immediate que t 1 1 a but 20 reported SUbse 1V3 ASSOCiation, Inc. 1 Sev P 1
1 1 1 Bowling Greefr ~ alnes, Park City NeuJS, In hiecovery I'flrlging from 1% to 987 - * 111 11‘ 1tende3ral teacher
5' ‘ _————L— n 15 Speech to Si 1 0' * SUCh .
1 _________ . gma D 1 1 . . 1 Pro .
111 1 OccaSion of his award of eita 19h1 on t-he MChdlleS W' WOOd: general managerf Sotml‘y and havi
. 1 1 Kentucky Press Service Inc Davrd Lawrence, editor of the U 5 KIWshrp, Ontgiomery War-d, in describing 111611611 1V1tli Ideas Which
1 George M. WilsoH’ President ’ ' World Report, made some inter: 1 . eWS & polsllt: shopper of the future, avers that: 110%] teaching pr
Land Bxcfiimidge HETald-News HardinSbu; provacative Obsel'Vations 0n :Stlngi and 1:1 he: :better prospect for higher qual 1:1V16hbeen impres
{'1 1 on i s, First Vice-Presid , g rates, We quote- “'C“ ation erc an i565 very discretionary about wl V10 HGV
- McL em “ . ' She b ‘ ~ 3 VsPaper
11 1 William T. DaViS 555n30u11ty N ews, Calhoun I cannot help but feel that our h' f ' bett “3’3 and Where she buys; young all: If 0f the tOtal
. : L’yon gnounwaI—Prefidmt fiCUItY nOWadays in the newS c 1e1d1f_ . er Educated, With more income; m1..aveexl)1'essed de:
1 111 ’1 Victor E. Portmann, Seorettiyjfili Eddyville 15 not editorially. It is primaE?Per bUSiness lriipressed with true value, less impresgm Kefltucky L
1 1 1 Perry I. Ashley, Assistant Secretaryasurer of. publishing economics W Y Eilquestion - With1phony value; expecting better-stylist To fill thi
Florida R. Garrison, Assistant Treasu ralsed the subscription e ave not Cluality, convenience and serviCe; want'schwl of s nee
. 1 Board Of D1 rer dailies 01. the price per price of American be sold, but an impulse buyer; 11111191111316SS AssO .110111nia.
1 Chai 1 rrectors have. It Should b copy as we should leisure time; and expect speed and easetUDiver's- ,Clatlon,
1 III don'"mtfixaighnHDychebSentinel-Echo Lon to be charging note' nirigal for newspapers credit. 1fefing sityhS Colleg
’. - ' ,em'yr ail 3 ' ‘ JUS ce 1c
. BSEagE‘i‘fi 8- rune... sees- 1e... 25 a a 1.1 1 1 1 1 term his“
1 , ar - . ’ n “ ' n . '
1 :1?” Shelby Nexcfsr,’ CslfrtllfJQilfl?km3n; Robert Filer a quarter or more you can get 'd NeWSpapers are the SEDtinets 0t $911-$116 Conductefilfll
1 1 111. 010. 6, Officers ex. 2:1 t 6 bus, 01- buy a p3Ckage of Ciga: :t1 e el‘ties Of our country ,, Benjamin Frflflkt glimmer 3C11001 1
1'1 211 ' . 3 es “ ' . ‘ 1 x’ a
1111 1 1 1 ice Cieam soda at the COl‘ner dru’ Three hostile newspapers are more qSically1the Co
1- _ 7 g be feared than 1,000 bayonets.5111?"I

 ' 3 3 ‘ 1 . a :5

MARCH, 1963 THE KENTUCKY PRESS PAGE ONE ’ )1 . ' 1 t, ,3

very stamp: . . 3i i 3 5‘3 3

; ed for the full time Will be a maximi f i‘ ' l ‘ ‘

—useful in.’ U Of N \A/ l Cl 3 . . .. ‘ 1m 0 3" 3 3 3 3 l : ‘

ng that Wei 5e 6 Spa pers n aSSrOOI I I 3125.00, which Includes tuition, room and {3‘ } 3 l y :3 f

)the publicj meals. Broken down the expenses might ; 3 [ 3i ‘

ants “0P?“ H d B J S h l l S run—tumon’ $20; room, $30, and meals, l i l 3‘ i“ "
, - 3 _ 45 3 (' _ c 3 3 . 3 , .f

O ere y C 00 n ummer raters 3 i

c rwri ing a 3 3» : 3.3%. 3

re Subscrip‘ By PERRY J. ASHLEY line which has been used successfully in teacher to this workshop? First, a closer « 3‘ ' E ' “., '

3r Wh‘ha‘t Two'of the major educational forces in Othell' parts Of the COL-Intry' It Will Offer the working relationship .With your local ed- 3 ' ‘ l 3 .

potential “ any community—the Public schools and the teac iers an opportunity to talk to and work ucational system. .Thls teacher W111 have a ‘ ‘ l i . l ‘

media. TheI newspapers—Will combine talents the latter Wlth professional newpapermen, the jour— better understanding 0f your problems and 3 ‘ 3‘ '

The new; art of June in a two-weeks workshop at hahsm teaching faCUIty, educators from W111 apply this knOWIGdge to her teaching ‘ 3 3 3‘ l 3‘ f

ts 0W1" h fire University of Kentucky. The purpose— many Other fields, and business executives. program. , l ‘ ‘ ' '1

it com [33 ; , . , . . a 3 In addition, they will be able to km, with Second, you can organize a one-da 3 i i i

y p to give instruction to teachers in the Use , . p ' Y 3 , 3 l 33

or subscrip of Newspapers in the Classroom.” other teachers in the same subject areas, pr0- county WOI'kShOP around thls person. This i 3 3 . K j

‘ f . h . grams which can be used in their local Will begin to help others, Who cannot at- 3‘ l z :‘3 3'

, . A long accepted act is t at newspapers , _ . . _ _ 3 3 3 ; L. .

hinking am are the life-long companions of citizens in teaching Situations. Teaching aids and ma- tend a longer program, to realize the value ;‘ ‘ ‘ l ,‘ '

a free society. But little past interest was terrals which are presently in circulation 0f the newspaper as a teaching instrument. ' J 3‘ ‘ i l ' ‘ Z

apparent in using newspapers as a teach- will also be made available to them. f Thlrd: you can use it as a promotion ' 3‘ j 3l[‘ 3‘ l3‘33‘r 3‘ 3‘ '.- T

3 ing instrument—only occasionally were they General topics which will be discussed eatulre. [he School of Journalism will 3 '13 jl 13333 3'3] j‘ 33‘! g.

» . . . . su . . ' 3‘ H 1333 3 i -

used as supplementary teaching aids in the and planned as part Of the two weeks work pp y you aiplctuie Of the teacher Whl 1e .3.‘ l‘ ll Il3‘l3 ‘ " ‘ l 3‘ ' h =

public educational system. This age of are: 01111 carlrlrpus. h on can run feature stories l' “ ‘1‘ “‘ij 3‘ - l3 "

' . . . . . . t ‘ t ~ - -_ W3 ‘. 3:333:11‘ 1 . 5r» 3

ire and h sectionalrsm has now passed and in its place 1- Techniques 0f usrng newspapers in the grlezlslegs ill-lthttfiessmlhel asdthe teache}: Pflfil r if 93‘ l 3533 3‘; 3‘ 151‘ 1:

F stalte Wi a more cosmopolitan outlook appeared, classroom, provided by a panel of teachers when she be ins $111138: :1}? motre .lr; t 61 'ah ' ‘ I! ;“ 3 ‘ 3 13‘ ‘l 3" I:

turn wen In an age of instant communications and who have had SUCC‘BSSfUI experience Wltll came from fig] e summer’s :Oml:eeria S W110 , 3 331 ‘3 [31“: ‘;i l; l .'
y. su ersonic trans ortation educatio al - news a ers as teachin materials. ( u' ' ; 3 ll ‘3 3‘i‘i333‘ 3' “ ‘

by Elbenj Pohunities mustpb necessit ronressogs 2.91%; functions ml: and res onsibilities Plans ShOUId soon be made to select the ‘ ‘l “ ‘ “‘ “ ‘1“ "

formed K9; . ’ y y, p g ’ . p person coming from your community When ' 3‘ i‘ 3“ ‘ it [ Ill .{3‘ '

H' rapidly as other world developments. In 0f the press, bOth community and metropol- . h 1 - ' 9 ‘ 3“ 3“ l 33’ 3 3“: 3h '3':
ts. dlnfc '11“; many cases ways of doing thing patterns itan. 59111111861 5:100 (#2311211? opens, She class " ‘ fl J'1331‘3‘3‘i ll 3;; ‘
z 0 . . ’ r, . . W1 e a c ‘ l3 3:.3‘ 3‘333 3: - 2 g
:nTheatrei of thinking and international situations 0. Reporting and handling of the news, is enrollrSd gfiileq (31,211 all?) Stu hilt thh 3 3 3i 33 M33} {l 3:1 ; :'
J Change more rapidly than can be recorded why it is departmentized, and the separation is registered in the gchdbl'of J yo‘url'eacbel " ‘ ‘j l" 3‘"3‘3‘ ii “ 3‘ ll! ,'

tdit“, lnb00ks and periodicals. This has caused 0f fflCt from opinion, and news from fea— - ourna 15m e- ‘1 ‘ " i““‘ l‘ "" “ i r“
)ec 6 the rowth f th - “ - 3 t - fore the middle of May, she Will be assured ‘3-3‘ (i 3; y‘ilj 3,9 3‘ l h » {ye-s
een taken' g ,, 0 e he'WSpapel as a thhg mes' . , . a place in the class. Approximately 50 stu- l‘ ‘3‘ ‘3‘“ .“3‘33‘ l '3 3'
n ~ : t“$00k to become even more practical in 4. National and international affairs and _ . 333 ‘3 3 3 3:33 3 :
ekians m‘l h . . . . . , dents can be enrolled on a first come first d l ‘1 H l “ 3 7 l? ‘

‘ give nati t e daily classroom instruction. their relation to socral studies in the school. served basis ' “i ll 33‘3‘ “ ‘ 3 ‘1 ‘l l ‘3‘ 1' "'1! 3"
' . In an effort to bett 3‘ ‘ ' 5. Local altairs— roblems of o ' t ' ‘ 3?“ ‘ ill‘u i1 '
he hath E“ School t 1' er 109ml“ the huhhc d . h lhp ‘, ‘ g vernmen, One plan which has been suggested for 5 ' 3 l‘ 3W l {33‘ it}; {y _j
,ess a bot eaciing faculty With the Operation 6 ucation, eat , agriculture, etc. choosin the local re resentati e i t 3 3 3 ‘31 3 l _ ; 3 '3333 _ 3
m local a3and value of the newspapers in their teach— 6- Using the newspaper in teaching Eng- 1 g. 1 1‘ p: V s 0 con- ‘ 3‘3‘ 3‘ 3‘ 3'3 3'“ 3 3‘l53 _ T'
.. 3ing dutie . ‘ . 1.1 (if _ . l sut your so 100 superintendent or princr— 3 .‘ 33333 ‘3 3 3‘33: ,
er utlllZflh' 5, IleWSpapeis across the nation 131 an 019191 anguages. pal This wa ,1 ualified erson can be , l3 5131l1§3r j‘li . ..
3have sponsored workshops, clinics, and 7. Understanding the scientific age named who h'lls :rnqinter est aid back ‘. d ‘3‘ l‘ l ‘ “i 1‘ 3i‘l ' “" 3‘3
by the K3 Short-courses, The five national, and many through your newspaper. 1.1: the articul'rr‘sub'ect area Itcmightuh ‘ 33 3‘ l“ 3 3 ‘3‘} (:3: '7
3m, is um more regional, seminars have proven to be 8. Use of newspapers in teaching the fine advisabl: to lfrce 1 sJu ercvisor at thegt (E l ll ‘ll‘3‘ ;3 : 3 “'3‘ f:
rtrllde Km 0118‘ Of the most outstanding promotions in fll‘tS—mUSiC: drama speech, art, etc. the list '15 11:81. corit'ihts would be 1:231 ‘ ‘i w‘3‘ 33‘ ‘ l3l ll a
lational F‘ “‘hwh these Publications have Participated. 9- Graphic presentations—using graphs, renter u'on com letibn of the course ‘ " 3‘ ‘ ‘ “ ‘ “ 'l
i Several teachers from Kentucky have at— charts, pictures, maps, comics, cartoons, etc. g c p p . ' l; 13‘ ‘ ‘1 ‘ 3 l'
tended such r0 ~ ' ‘ 10 Field tri s to studr ‘ ' ‘ “ l ‘l‘ 3 31' ‘3‘? "i =
a . . . . 3 news a ers in . . :3 3 3 . ,3 43
300mm}, 211 d E g1 ms in other parts of the 0 erati 1 P P P If your operators are havrng trouble With J ‘ 3; 3 3‘3 3 33 5‘ l
manager: with 1 ave ret‘hhed t0 the” 50110015 p . 01' word division these rules posted in an 3‘ 3’" ‘3‘““ 1‘ i 5 >‘ - l "

e“co Ideas Which are hi hi beneficial t These discussions will occu about one . ’ :1 u‘ 1:“ 3 3‘ 3:}? ‘3
11% th 100a] teachin bl g y 0 I If f h 1 . hy _ . easrly seen place may be useful: (1) a syl- 3 H 33 3‘ 33 3 - i3 3-.

. 5 ' . c ' , , 3 j ,3“ 3i .‘ 3 3 ~33 3‘
lVSlsl’hatl have been mi? P10 delus- These educators 1‘. .0 t :1 teac 1915 hme'l T e rhlhamlgg lable may conSISt of a Slngle vowel, or two 3 3'3 {3 3133 3‘ 3 3’ 3 3333 j *
righGYQua Which presse With the possrbilities portion “’1 be used to p an specra stu y sounded as one (diphthong), preceded or i l‘ U 31‘3 :l ' .‘ i}; 3] ‘
yaboutw‘pan fIItZWSpapers possess as an integral projects which can be used by the teacher, followed by one or more consonants On l 3 3i ‘3‘ 3‘3 f5 3 3;!‘% l ‘5

o . . . . . . ‘ ' 3 3. 33‘ ; 33 3 2

;; young1haVe expr'eZStStjjl teaching program. Many vrewrng specral aids, and prepared materi- the syllable a word may properly be di- ‘: 33 3 3 ‘ ; 3‘3 . l .'

“cohe‘ n; in Kenkaye esrre to have such a seminar als. vided although single-letter syllables such i 1 j y}; ‘ 3 3'3“ , l

ass Implei' To f‘11 " ProfeSSion persons from each of the dis- as 0-mit usually are not divided. (2) di- 3 ‘3 fj 3‘ ‘ ‘ ‘1‘3l 33‘

'fierStyit‘SChogl 1 fthis need which exists, the UK cussion areas will be asked to present their vide on the consonant if the first vowel is 3‘ j i? H3 ‘ 3 ‘ 3‘3‘ , 33;:

ace; \Vathress A0 journalism and the Kentucky Work in relation to education and news- short and accented as in lux-ury, (3) divide l l 33‘ 3 ji‘g . El '3.

1.; 11:11:“;UniverS'stsoCiation, in Cooperation with the paper handling of the subject. In all groups, on the vowel when the first vowel is long 3 3" ‘ ; 3 1 j‘ 3 3

lan fEFingslth College of Education, are Of_ the importance of both community and as in co-herent, (4) divide between vowels 3;; ;1 1‘3 ‘3 :‘ p 1‘ g

mer te "C 21 course during the 1963 sum- daily newspapers will be stressed. or vowel sounds when each is pronounced ; 3‘ 3 ‘ ‘3; 3 3 ,l

[330 be 0::‘(1 The Program is a short course, Many Kentucky Newspaper publishers separately, as in experi-ence. 3‘ 3‘ ‘ ‘ l h . l

els of the”; OfSUHrmei'::jed during the first two weeks have already expressed a willingness to “0-— 3 : 3‘ 3 1‘? l3 '3

nin FM“ 13, ~ 100" the 17'28- s onsor one local teacher for the two weeks. The man who wci hs his words retains l 3 3‘} ;3 ‘3 3 ' a
i g .

Ore: many, the C . - p . 3 [ 3 3 33 3 - ‘ , 2‘7
are ml 011156 W111 follow the out- The total expenses which might be expect- his balance. 3 3 j: : ‘ , l 3 g ;
”Lila?“ i M ii; 3% 3 .i
" w ‘3 13'3‘ ‘ 33 313‘3 ."

H331“ hi3, 3: 335 ,g; ;
. “‘53 b3" ‘3' ‘13: ..
r ’11 ‘3 j r

 11’: ‘ § .-
11. 1 1 PAGE TWO THE KENTUCKY PRE %
11'11I1II'11 I" 1 SS MARCH: 1953 1 MARCI
111 1 ‘ 1 1‘
1 0 ° ° 01 P It I Aff'l' 1 A 1
1 1 pInIons o I me I la es re Most Respected
11 1 1 1 ’1 Percent
11 1 1 By LEWI1S DONOHEW and CHARLES STONE (Editors Note: Mr. Donohew is an in- categories under this heading with 11 l
1 1 1 Some time ago, newspaper publishers in structor in the University of Kentucky sons listed—and placing them in a cateperl
11‘ 1 1 the Kentucky Press Association received a School of Journalism. Mr. Stone was grad- of their own. Despite this, merchants 0:21?
11 1 questionnaire which asked: 1 uated from the University in journalism in out first, and so the insurance men wererB
1 1 1 If you were to choose the five persons in January. The data for this article was gath- turned to the “merchants” category 11
1 1 your community whose judgments on na- ered in a course on Influence of the Press, Other ways in which the data were hrli
11 1 1 1 tional and local issues you respect the most, taught by Mr. Donohew.) en down are presented in Tables B andocu
1 1 1 1 ‘Vhrom wont? i011 1155131 k d 1 _______—————— It can be noted that the 1-2-3 order of 09111:
111 1 1 If heh pub IS 618 W136 213 e 1:0 mention what weights these people’s opinions might ion leaders respected by the publishers it
11 1 pn y t ose persops W11 itw 13m t’cif eytlwelefin have, but merely get some notion of Whose mains essentially the same throughout. 1
1'.‘ 3 iequcnt contac ’ 3111 1 0 1 en. y 16m y opinions publishers most respect. Perhaps the most interestin bre ltd ~
1- 1 occupation and political affiliation rather . . . _ 1 1 1 g a 0111
11 1 1 1 _ The response to the brief questionnaire of the data involves political afliliati ‘
, » 1 1 1 than by name. This brief study was aimed . . . , on”
1 1 _ _ _ sent out in the fall to KPA members was opinion leaders and publishers. A check1 Eastern
11: 1 1 at producmg some local information on 1 _. . _ 11
11: . 1 1 1 1 1 suipiismg. Although a response of around the representativeness of this categor Sh 1
1‘1 ‘1 1 opmion leaders—a topic which has been of 1 . y 01" C 1
1 1 _ 10 pei cent is generally expected from a that of the 18 Kentucky news a r H 1 entra
1 1 interest for the past several years to persons . P Pe 5 Sn
-‘;1 _ _ , mail questionnaire, 50.3 per cent of the as Republican (including those listed as 'r'
1.1 1 1. studying mass communlcations. . , , . Western
111.1 1 Studies have shown that o inion leaders publishers responded. A number of tests dependent Republican) in Ayer’s America‘
11 ' 11 , ,, ‘ p were made to learn if the data could be con- Newspaper Director 1961 edition eight :11
1.: 1 11 1 are influentials who are devoted con- sidered re resentative f K tn 1 b 1 , t d . 1 ’ 1 . ’. __
111 1 1 1 sumers of the mass media—persons to whom )ublishers p c 0 en CW pu _ iepitesefn T1 fin tier samp e. Thls 15.44 p: i
.11 11 a great majority of the public turn for in- 1 ' 1 Gen 0 a epu ican newspapersm K81
11 1 1 formation. They have a greater interest in One such test involved checking the geo- tucky. Of the 62 newspapers hmd i Percent-
1111 ' l I current happenings and they read more, lis- graphical regions from WhiCh replies were Democratic (including those listed as ind1 accord i c
1- 1 ten more, watch more, and are more influ- received. The replies were postmarked from pendent Democratic), 30 are representegl r
111 11 1 e need by the media than the average per- towns in 63 counties, including 22 replies 01' 48 per cent Of all Democratic W111
1111 11 1 son. They then interpret for others what from Western Kentucky, 21 from Central papers. And Of “153.64 newspapers Whm‘
11111 11 1‘1 they have learned. Because these persons Kentucky, and 26 from Eastern Kentucky. call themselves politically independent, ex
111 111 are better informed, their opinions carry Other checks involved proportions of re— actly half are included. Therefore, their
111 1 ‘. more weight and cause them to be an im- plies according to circulation class and poli- formation to be presented here is basedo
11111 1 11 portant force in each community. tical affiliation of the newspaper compared returns very close to the true pr0portions
11 1 I One of the major studies in this field di- to known proportions in these categories. newspaper affiliations in KentUCkY- .1
1 111 1 11 vided opinion leaders into two categories: The respondents included enough news- These statistics (Table D) show that,
1 1‘ 11 1 “cosmopolitan,” those who are mainly inter- papers 1“ all these categories .to be COnSld- a Significant degree, publishers tend
' 111 1'1 ested in national and international events, ered representative Of the Views Of Ken- choose OPiHiOIl leaders 0t like politicalt E
i 111 ‘11 and “local.” The latter group contains the tucky publishers. 1For esample, of the 50 filiation. In the Kentucky sample, Deni aStern
11 1 1 heaviest readers of the local paper. newspapers Wltl'f Circulation under 2100 to crats chose 54 per cent more Democrat Cent 1
1111 The publisher of the local newspaper is whom the questionnaire was sent, 24, or 48 opinion leaders and Republicans named1 1 ra
11 11 1.1 an important figure in this picture. He is per cent, replied. Of1the 65 newspapers per cent more Republicans. Among ind1 Western
11 .111 one of the “gatekeepers” for this informa— with over 2100 Circulation, {331, or an iden- pendents, there was only an eight per C15
11 1 '11 tion. He formulates news policies and de- meal 48 per cent, sent replies. difference in the totals from the tWO Pam _\
11 1 1 cides whether his paper will be a crusader, Table A gives a percentage breakdown, An interesting item which this tables do ‘ '
1 1 1 1 1 a public relations journal, or just a diary of by occupations and regions, of persons with not show is that only one of the eighth
1111 1 the day's events, He usually decides the whom publishers are in frequent contact publican publishers listed more Democfj Percentar
1111 11 editorial stands of his paper and selects sub- and whose opinions they respect the most. than Republicans and only one out 0E 1 accgrd int
11 1 ieCtS 0“ WhiCh his paper will do interpretive The data were broken down in a number 30 Democratic publishers listed more “1 ‘
11 . 11 1 articles. He is therefore responsible for a of ways to determine if certain factors af- publicans than Democrats. .
' . 1‘ 11 substantial portion of the information which fected the rankings. For example, it might This was, so far as we know, the first!
11 1 the local opinion leader will digest and pass be argued that too many occupations are formation of this kind from 1(thch P1]
‘ 1 1 1 on to others. listed under the heading “merchants.” This lishers ever assembled. In summary, the1
1 1 1 This leads to an obvious question. Who category was tentatively subdivided by re- lowing was learned: , ‘
11‘ 31 are the opinion leaders most highly re- moving insurance men—one of the larger (1) Occupations of persons iIlthclr hot
1'; 1 _ spected by the publisher? That is, who are _________________——.’—-—'/
’ 1.11. 1 the persons in his community whose opin- TABLE D
11 1 1 ions he is most likely to seek—if, indeed, he Number of opinion leaders named by publishers broken down according to POhhca]
1 1 11. seeks them from anyone? afliliation of the opinion leader and political affiliation of the publisher’s newspaper'. E.
1 ‘ In this article, a brief summary of the Politics f 1 1 f 11110111631165 astern
1 ‘ data obtained from the questionnaires and 0 paper POhthS 0 op b10311 Centr I
1 preliminary comparisons are presented. A (number of respondents in parentheses) Democratic Repu 1 a
1 1' more thorough analysis of the data Will. be Democratic (30) ...................................................................... 107 32 Western
11 1 completed later. It should be pointed out Republican (8) 12 21 1
that the purpose of this study is not to learn Independent (32) 83 71
‘ 11'. a i

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1 . I l 1 W i
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I963 MARCH, I963 THE KENTUCKY PRESS PAGE THREE lW. ? W I W
I, ‘ .1 3 i “L
« W W i ,
W communities whose opinions Kentucky pub- > 3" W W 1 W W’ . i‘ ’
c-I-edW TABLE A lishers reported they respect the most are, W WW W W l W f i
, . . 1 . ‘ . ‘ i
Percentage of persons in each category named by pub] lshers in order: Wmerchants, lawyers, public OHiCials W W W W W .f‘ W
. W according to regions and PUth employees, bankers, teacherS, W 5 ‘ W W " ‘1: W
r1th 11 per. other newsmen, farmers, doctors, and min— W . ? W l I; 1
a category isters. W W W i 7:1 ‘
:hants came W2 $ (2) Geographic area, politics, and size of W ’ ' W W j -
en were re. 2 g r: m newspaper had little effect on this occupa- W . 1 W‘ .
gory- W WL_) 0 g 8 tional order. ; 3 W W E ‘ '
were broki uWWW: o_ g co (3) Publishers generally chose opinion W W W? W I- ,
35 B and C3 3 0 (1E) E q) E E leaders who have the same political aHilia- ‘ W WW
der of em (CD 3 u o f B ‘3 2 ,‘f B :' m tion they do, although most of the pub- 1 WW W W 1' :f
IthhefSIt -S g" : j: g 8 3 8 0E) fl 8 '3 lishers also listed some persons affiliated . W W W‘ '4
JihouW; W :13 g g g g g f: 8 WE .E .‘3 45 with the opposing party. W W W? W _
. r 1 ‘ ‘3 3
fire: 0\\_W Z _l o_ 0. CB “J O D Z Z . 1* . lrldhe chategoW-Wies contained tin Tables 1%), ?, ?IQI§)C W W W W 3 ,
13.101150: 0 incu e t e o owing occupa ions: mere an s —— ’ W ; W ff .3
l'td ' l “ h t”, 13; ' . ‘ , 5
A check 3 Eastern 22 '0 ‘5 ‘5 9 b 7 2 5 7 1004 33333? 133313 3333333....3,» 33333333 . W 1 W .3 .
egory Show . 1 11+ 10 Li- 1007 lgiStl'; 5;d hilirdwa4re delatlers,45; augoritiloléilpo dealer; .2; ' W W?‘- W “W WW WW . _,1 ;
‘ mer eaers, ;rea ors, ;01 iSiu rs, ; 0- W1: "331 91W 3W 3W; _
iapers lista’ Central 32 9 5 3 5 3 5 0 91:5, 4; industrialists, 3; furniture dealers, 3; electric ‘ WW WW 3‘ W jWWWIW : W ;- "
- d -' L. 333 m3336333‘1m3m3333333 33.333 . it it t M W“ '
._