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1 ing returns. “'79 check 101' position, press work, and Service in servicing border Tennessee counties. Com—
1 make suggestions to our publishers on more efltective pensation in lieu of group rate is received from rout- 9100
11 placement. ing your advertising schedules through the one—order 1 -. p
11 WithOUt exception we have enjoyed 0111‘ working plan; it saves the agency large overhead office ex— 1
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11 vite the continuance of these working plans and also 1 3130
1; invite the inquiries of agencies who have never ac- Kentucky Press Service, Inc, is an affiliate of Weekly 1 ' ' p
11 cepted our offer for simplifying entry into the news— Newspaper Representatives, Inc, which organization 1
11 1 papers Of Kentucky. is the only authorized national advertising represen- 4‘309
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1 THE AGENCY who uses our office for clearing Kentucky are cleared direct with the absolute mini- 1
11 , 0 issues one contract to KPS mum of time lag. VVNR maintains service offices in
110 issues one insertion order to KPS New York, Detroit, Chicago, Atlanta, Philadelphia, 4:30p
11 e supplies string of papers and San Francisco, with the main office at 404 Fifth 1 6100p
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1 THE AGENCY PAYS NOTHING FOR THIS 1
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111 the same as If the agenCy Issued the orders 3. On receipt of agency’s monthly disbursing check, 1C0urier-Jo
11 KPS will not knowingly extend any of its services KPS pays its newspapers by monthly check. ‘ be Present
11 to unrecognized advertising agencies or advertisers, 1 g“ Freed
11 nor will it knowingly accept advertising which might Legitimate advertising agencies and national adver- 1 Deparhlm‘fl
11 _1 unfavorably involve the publisher, his newspaper, his tisers are urged to use the services of KPS; to advise 1 0111112011131
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1 1 1: "I
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PAGE TWO THE KENTUCKY PRESS JANUARY, 1957 JA?
1‘: 1 Just For The Want man- 1 1 Access To U. S. News N E
,1_ ‘ OfA Comma—$4.50 1 1l0. I‘Ol'Clnflll assigns hand compOSItor to GOOI Of MOSS Committee .
,_ 1 o ).
1: Ponder well the placing of a comma in ‘1 111 (lompositor looks up record to find .\ report from Washington discloses [[1111 Prepa.
1. advertising copy. It is a step not to be taken where galley is stored. the staff 011 the I1-Iouse Government Inform! most bu:
V ‘: lightly, for the machinery necessary for its 12, He gets galley and takes it to frame. ["1’1‘1 S111)'(“_’1“’“1tte€’ headed by Rep. Moi come, 5“
' expurgation is intricate. and expensive. 1:1 He removes string. "1 091111011111?“ has suggested two Changes‘u zine sub.
1 So you decide that u certain comma be- 11 Removes old line of type and replaces the law, designed to make it easier for net must rel:
‘1 fouls the purity of your prose, impairs the 11 with new line. men and others to get information abo Most co
j ‘ . clarity of your construction, or is just an 15. HQ ties Up the galley with string. government activities. - purposes
‘ . abomination in your sight. You mark the 16. He adjusts it on the proof press. A statute ‘f'thh gives each departmti: P9115051t1
. ‘ proof and start a chain reaction which must [7. HQ Pulls the number of proofs needed. authority to issue regulations on the (1151 SCCUO'
. ~ 1 _ be seen to be believed: 18. He takes galley back to storage rack. tody.1iisc and preservation of its records 11 Revenue
. - l. The salesman prances into the printshop 19, He turns new and 01d proofs over to 531d 1“ the staff’s paper to be 0116 0f I ‘0 Sim?“
with the correction. proofreader. “many blocks in the road to freedom M111 which it
- 2. He turns the proof with correction over 20. Proofreader checks new proof and formation." The staff suggestion was to at 01 me“
to the detail man. turns job over to foreman. to the statute: “Nothing contained in h these P1”:
' 3- Detail man digs up work sheet. 2]. Foreman hands new proofs to detail “ECHO” “1111011165 a regulation for [11611111 ment 5‘“
4_ Detail man turns proof and work sheet man. holding of information or limiting the avail greater
If 1 over to (301111)“ng room foreman. 22. Detail man gives proof to salesman. “bill-13' or records to the public.” 1 Treasury
~ 1 5. Foreman discovers that job is set in 23 Salesman delivers them into your hand A suggested change in another statui1 1V°111d°l
1 linotype. posthastc. dealing with publication of infomatiu 1" the ‘/
. 6. He assigns correction to linotype opera— - “7}10 profited by these goings on? Probably rules. opinions, orders and public record; elfect—or
1 tor. nobody—least of all the printer. Nobody would require government departments inf expenses
1 7. Linotype operator changes magazine to Would be happier than be if you quarter- agencies to request of Congress specific leg A 1'10‘
' 1 match type and size. backed your copy at the typewriter level. islation authorizing the withholding of spi studying
1 8. Lintype operator casts line, respacing to The man is just as unhappy as you are about “if” information and records when the ““1 problem:
1 full measure. the high cost of author’s corrections—from ”1‘1““ [01‘ ““711 withholding. A positive a? the tax
9. He takes the new line back to the fore- “Better lmpressions" proach would be given toward release 011” 116561111135
1: formation and a ”public right" to inform (‘ommittt
1 M Lion created which would be subject to 11111 earlier it
1 P R O G R A M cial review. fhis iax
1' The sub-committee said it is asking tort or- “C
11 S A T U R D A Y M O R N I N G mcnt and criticism on the proposals fio1 turers, “
11 8530 3-111 Breakfast, ROOf Garden 1 about 100 newsmen, lawyers and scienti‘ 3153051316
11} 9:15 am. Business session, President Charles E. Adams presiding . 1 who advised it or testified before it durii1 National
.1 Report on NEA, Ed Scliergens, NEA director, and James W. Willis, state NEA an investigation 01 government 11110111111111 urged [h
11 1 chairman 1.1, 1 b ‘ 10 permi
1 9:45 a.m. Roundtable, Mechanical, George Joplin III, moderator PO icies. over the
1 W. Foster Adams, Berea1 Citizen 1 . Witnesse
11: James G. Wilson,1Cyntluana Publishing Co. . ‘
11 Don Grote, superintendent, Kentucky Kernel Printery Warnmg For Readers 11ary to 1
111 10:45 am. Addriizwgtéjeict: T133322: (J3.1tCunn1ngliain, Jr., Commanding, Army Home Town IS Worth Re—publication 1 1oss, but
11 a y 11 owns 11
11 11:00 a.m. Address, “Public Information Needs of I.R.S.”, Thomas P. McHugh, Acting Chief, Sonic 1110“” dealers are again 115ng “ha” laws into
11 Auditing Division, Louisville district, Internal Revenue Service advertising. Media then advised 0f ‘11 widely u:
1 11:15 am. Reports of standing committees continued advertising for one dealer. T11 Rep. 5
‘1: 01d business come—0n is to advertise the lowest price 11101 a bill w
1 New busmess ’ . .. ,, f 111111
1 Report of the resolutions committee e1 “nth no cash needed at a an 1 been pre
Election of officers monthly payment of $39.95 per 11101111 The hill,
1 12:30 pm. Luncheon, Roof Garden, President Charles E. Adams, presiding whereas the monthly payment minimum11 this tax
11 Presentation of new officers and executive committee $70.00 on 30 installments. Check with 101 taxpayer
‘1 Address, Max Freedman, chief, Washington Bureau, Manchester (England) nearest Better Business Bureau if you1111 take a di
Guardian confronted with advertising copy thali red as a
11 S A T U R D A Y A F T E R N O O N questionable. 1 mated 6:
112280 p.111. Annual meeting, Kentucky Press Service, President James M. Willis, presiding — . ._ ____ from tha
11 Annual financial report, Secretary—Manager Portmann _ In 1955 there were three million 0116111111 R deduct
1; Address, “National Advertising Today , Maxwell J. Thomas, Crowley, 'Louisiana, . 11 11"“ year
1; Daily Signal, NEA Regional Director and member of the WNR Board of dred thousand brides and grooms. T1115” This (led
11 DiTeCtOTS- 1 1 ure in 1960 will probably reach three 1111 ciali'eser
1 gpuntable—Advertismg Problems lion two hundred thousand and by 19701111 E:
; ection of officers and board members . , , _. 1 11111 ach y
1 The Board of Directors will meet immediately following and a half million, and in 75 four1m deduct at
1 nine hundred thousand. Looks like 1year th'
1 KENTUCKY ASSOCIATED PRESS honeymoon market Offers an unparauelfi in the 1S
11|| 1 1 1 9:80 a.m. AP Executive Committee Breakfast, Parlors ABC opportunity for business growth and P101 Could res‘
1 [1111111 1' 1 2:30 p.m. Annual meeting, Kentucky Associated Press, Parlors ABC for all lines. c
1‘.

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‘33? E3
E3333 :3
ARY i957 EEEEEEi
3'3
“31957 JANU , THE KENTUCKY PRESS pAGE THREE 33333 3
‘ l» ’ ‘ 3
E3333 3E3
. . ‘3 3E3 ‘
E A L I .I. R - of the certificate. The proposal would also EE EE EE
‘ - i . 3.; 3
3e 3 . . . egls a Ive epOrf require the employer to maintain a file of 333E3 E
_ 3 records and cor‘resiondence ertainin to ‘ EE1E E
3 discloses [3m prepaid Income: Under present tax laws, difference and add that anrount to his tax the placement of sulch orders p g E‘3‘?3 ‘
3 . _ ‘ . . ‘ . . _ fl , - . 3- i
ment Inform} most business concerns recervmg prepaid 1n- deduction for that year. Net effect: A busi- hi - - . . . . , - 3 ‘3 3"
h 3 33 f . a g 3. 1 3' 33 . 3 T s is simply an announcement of a pro- 3333 3
by Rep. 3330E come, .suc as money or neuspaper or maga ness u If] expant mg sales and expenses could posed rule and is not vet effective The 1.1“. 33 E: 3
.wo chan ‘ Zine substriptions to run two or more years, not deduct the reserve fund moner until it 3 '. . . . . . , . EEH; 3
. gm 11 33 . .3 d’ ,. .. _ l. requires that proposed new rules or regula- 33 3 3
:asrer for n63 must report a tre income receive in a year. ucnt out of business. But a firm With some tions of .311 1236130. be made public so that E33 33?
‘ . 3 '2 .arrn ‘ ldi “ . .3 ~ ~; .~ - ‘ ’ f 33333:;
rmation 33333 Most couccrns 1150 c 330‘ cc tct {[01 tax poor yea: dcould dr m on the ILSCUC to protests or suggested changes may be Offered 31333 33
‘ ‘ "‘3:‘ 1 ‘t - _ - . . 1-3‘1 3..
purposes money set tsice or e 1yeafr or ex )oost its e uctron. before these rules or regulations go into ef» 3.33
n .. ‘7' :1 m' ‘ . . 3 3 333 33
ch departmem P911“b theyzfizi’cal [2621(lfr1 ‘12::4111mre 1 Post Office Department Statistics: United fect. That they are in effect Will be offlcrallv E 3‘13 3
' ' 2 - ' 3 ' . . ' .1333 3
IS on the cur Sections .9- [DC 3 o [16. a nterna States Post Office receipts totalled $719000_ announced m the Federal Register at a later 333;? EE3
f its re ds" Revenue Code permitted busmess concerns : 3 3 —, 3 3 33333 33
cor E . . . 000 in the period Inne 30 to October 19 date. E3133“ 3
be one of 333‘ to Spread prepaid income over the period to WT T1 3 ~ (1 v 8‘7 _‘ 3 3339333 3
' . . . . . .9). us amount re )resente a 3. l - . . . E 33‘ 33
freedom of ii “'EEECE‘ 1t aPPEEEd and to claim tax deductions I . . y 0 n \Vage-Hour Overtime Pay Policy: Admin- 1 :3: 3 E3
' of reserves for expenses Congress repealed crease over the same period In 1905' How- istr'ttor Brown has also announced that he ‘ EEE EE?
‘0‘} “53‘“? 3 ‘ 3 31 h T3 3 D’ 3 ever, (hiring the period the nation's 37,449 ,11 . ‘ ‘ . ‘ 3 213333; 33
itained in tit E11656 P10V1510n5 V‘ ien E e 13‘le epart- 3_ fo~ _ 3 fi 3. f 18620000 “I raise no question of failure to comply 333.333 3
for the ‘33 merit said the revenue loss would be much P0“ 0 He“ ran up a (e m 0 $ ’ ’ 0’ with the overtime pay provisions of the ‘ EEE“ ‘ ‘
YE ' h ““E‘ "Teater than originally anticipated The “‘hiCh was 22% greater than in that period Fair Labor Standards Act or the Walsh E‘E‘E E E
uting t em a t ‘ ‘ ‘ ‘ ' 3 ‘ ‘ ‘ ‘ ‘ ‘ “ ‘ EE: 3 .
3 . . ast year. 33. 3 3
' 3' Treasur3 feared that the second rovision _ : Healev Act when em )10 3ees arree to work ’ E.“ ;
1C. 1 ‘ would 0)pen the way for a double dpeduction In the first “new weeks Of the govern- six days in a week witlhodt ICIEIluITI a for E‘E‘E‘E E “
notrer statut3 . . ment’s fiscal year, 300 leading post offices ‘ ”f . ‘ . p . p‘y E EIE E1
; information in the year the new method was put Into 3 the overtime hours. if the preceding week or ‘ ; ,333 E 3‘
by 3 effect one deduction for the current year's “‘hmh normally handle about 70% Of the following week is a lrolida week and the E“?E ‘ ‘
pu 1C recon (1 th f f t _ 3 nation’s total mailings accounted for 12,700,- J 1 3 3 3 3 ‘ 1 1y ‘d l E 3E 33
apartments in? expenses an ano er or u ure expenses. 000 000 3 3 f 31 3 £547 cmpoyer ant empoyces rave agree trat 33 . 3 3
'fi 3 A House Ways and Means subcommittee ’ pieces 0 mar, an increase 0 ‘ a no work will be )erformed on the da be ‘33 ‘ ‘
ESSES'PECI E CE studying tax loopholes and other technical over last year. The increased mail volunre fore or after the hirliday Brown em haiized ““ “
0 mg 0 SEE b1 . . was attributed to the continuing high level _ . . i p ' ‘ §.E3‘ E 3
when the 33333 PTO ems heard Witnesses urge action to ease _ 3 _ 3 _ two (onditrons must be met, however. They 3 3 3 . 3 3
A ' ' the tax treatment of prepaid income and 0t busmess actrVity, Wthh usually generates are (U The firm has a standard practice of “‘ ‘E E ‘
1 plosrtivefay reserves for future evpenditures The sub three-fourths of the mail volume, as well as paying overtime in accordance with the re Z .33 1 3
'c reeaseom » . - ' 3 3. _ .. r . . . - 3.333. 33
at" to inform} committee, headed by Rep. Mills (D. Ark.), heavy ~mailings during the recent political quirements of the law, and (2) The arrange- 3 33E 3E3
subject tojllE? earlier indicated it did not intend to EHCEUdC “‘mE’aEg.” X _ P G ment is made in advance, and is mutually E13? 3“;
this tax problem in its study. Spokesmen Maurice H. Stans, . ctrrggld’ostmaster en- agreed to by the employer and employees. 33 333 3 3
is asking c033- forthe National Association of Manufac- eral during Mr. Sunrmer e s recuperation Informally the Administrator has indi- E‘E3E E ‘3
proposals 33033 turers, American Automobile Association, lronr throat surgery, nrade a plea €031. higher cated that where n unit of employees repre— 3E3 3| 1 3
s and scienl‘ELi‘ Associated Business Publications, and the postal rates m View Of these statistics. 'De: sented by a bargaining representative is 3?:E3 El‘
efore it durinE‘ Nationa