xt798s4jq09t https://exploreuk.uky.edu/dips/xt798s4jq09t/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1944 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1944 Vol.15 No.11 text The Kentucky Press, September 1944 Vol.15 No.11 1944 2019 true xt798s4jq09t section xt798s4jq09t ".'?>-"'i‘~..,.*';'.'f?'" . ‘ " i 1 5' ”1'1
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ns t g 43,, 7944 .1 v ,
IVOLUME FIFTEEN m / NUMBER ELEVEN ix? : 1 :
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mamawaftc‘,s;_u§3,amsa§v>taasésmim 1 11
taxes, 1 o "1‘1"" 3?": "‘1 "
n «2- : Post-war Planning Should Start At Once t
e wel- 1. ‘ 11.1 .
1111 .
n they Postwar planning for both community ies right now—today. The first has to do assets to his business the problem be— . 11, 1
Of 1"“ 1 and commercial enterprises is today re- with the tangible side of the business; comes more difficult and the remedies " 111 :1
“9““ ceiving much serious consideration. A the other, the intangible. more complex. Goodwill for the news- "' 1
1 newspaper publisher remarked the other Questions that he shoulcl ask himself paper might be divided into what the .11 11
day “I’m too busy keeping my head in the tangible inventory might include: businessman thinks and how the sub: 11.; 1_1'
nmun- above water now to be thinking about" 1. IS our building large enough to scriber regards the paper, though usually 11.1 11,
EALLY 1 conditions after the war,” Therein lies accommodate the personnel and plant the two are synonymous. Public ac- . 11 1 "
met to 1 the real danger. necessary to handle the business which ceptance of the publisher and of the _ ‘1‘1 11 1
gether Authorities seem to agree on one point we anticipate Will be forthcoming in 0111' newspaper grows continually if the " . 11111 ,
orkers, 1 —there will be much keener postwar community? POhCY 15 COUCCE- 7 111,1 i"
55 and ‘ competition in practically every fieldof 2. If our building is not adequate, In smaller cities and towns newspaper . 1:31 1 t
‘ business than exists today. “Thile this will it be necessary to remodel present public relations are usually represented » 11.1.;‘1 1 .
1 is expected and commercial printing, it quarters, build an addition, move to.a by one person—the editor and publisher. 2 11: 1 ,1.
| wom- 1 is also very likely to produce opposition new location, or build a new building? His willingness to participate 1in com- ' 1 1 1 ’-
c aHi- 1 1” [hfi printing and_ publishing field 3. Which departments will need err munity development through hls leader- '1 11 12‘ -,
Isiasm. 1 for this increased busmess. larging and what ellect will larger quar- ShIP and hls ablhty to produce a good 11 ‘1
laniza- 1 There is little publishers can do to ters for these departments have upon newspaper and make "1111305t represent 1.1. 111 1,
public- 1 Prevent competition such as the throw- our over all office and Shop arrangement? the newspapers gOOdWIH- 1 l 111 ‘1/111 1
dent ..awav shopping guide, the mimeograph 4. Should we decrde to add new lines, VVlth depleted Stalls, many publishers 1 1; 1,391, 1,
en sheet, or the bedroom printshop other such as office supplies and fixtures, Will of smaller newspapers are today spend- _r‘ 111
ate h" 1 than absorb as many returning veterans we have room for Show cases and display ing most 0f their time producing thCh‘ 1 , 1. 3.
1- Y0“ and war workers as possible on their room? papers and are participating less in com- 1 1 '1 '_
tab for employment rolls. Some of those re- 5. How many pages and copies Per munity activities. Public relations are 1 1| 1'1 1
11turning t0 the PllhliShih‘I and printing edition can our plant produce if we suffering and goodwill is being 10:“- 2111 ".
1 mdustrv have already decided they want have sufficent help, and will this meet Somehow and in some way these news- " ‘ 111 = 11 .
1 11:50 into business for themselves—they the expected demands? pppers needntobcarlrly on thedir hilalrograms 11 1 l
b111fia‘s:‘ec:lisgl:lr money and W111 either 6. What equipment is inadequate and (:1 conttlgua y u1btmg1goo 1:11” If they 1 1 1’ '11
. . g pioperty or start a new how Should we plan replacements and o no esxre to e vu nera e to post l1.. 1 1.1 1;
one, additions to each department of the war competltion. ‘ 11 5 1 ;,
1In America it is practically impos shop? In the composing room, would a Here are a few ways in which some 1 11111 ,
1 “bl? 101‘ the publisher to exclude com— Linotype with display faces fit our needs l3ub1i5h€r5 are today protecting them- 1'11 }.-,‘;111
‘1)et1ti0n from his territory, but there better" than a Ludlow or All-purpose selves against serious postwar competi- '111 '
l are manYW’aYS il’l WhiCh he can make Lino? Would an extra saw in the stero- tion: 11 111' ,‘ 1
Y ' "[ yery unprofitable for a UEW COm' typing department speed up production? I. By doing their Share in the (:0m- 1' 1
1‘Vlmtltor to enter his field. Would a flat-bed web press or a larger, munity’s war work—serving on draft ' 11» "
t" The publisher who wishes to main- later model cylinder press better serve boards, ration boards, salvage commit- 11111 :11“ '1 "
”i tElm his leadership after peace comes our requirements? tees, etc. " 1 ""
would be wise to take two inventor- When one appraises the intangible 2. By making their newspapers as 11 .
1 net "r ;-
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11- , page Two THE KENTUCKY PRESS September, 1944, t
v 1 . f 59
. 11 1 .1 1 11 appealing as possible to future local sub- Week|i1es Must-qurf 1 If you will do your part along these1
11 111 1 1 scribers—the children as well as the men Promotion ACthierS lines, you Will find agenmes allXIOUS to
' 1:1 1 and women away from home in the E M Wilson director of media for do their part in using your columns. We1
. ‘ .1 armed forces. 1 McCanri-Ericksoh advertising a ‘(ency Wlll llsten to any plan you care to 3d,.
1 1 1 3. By constantly contacting every ur ed kl ’ a 1 ‘ 13111131 at vancc that Will produce results. But anyi
1‘ ' ’ business firm in the city, even though g 1wee y newsp1pei P111 511C”. such plan must be sincere, sound, and
I 31" Q the lack of merchandise or manpower the Milwaukee NEA 511mm“ convention well presented to gain the hearing vou'
. 1 . . to stand together, spend more money for 1 , - " *
. . 1 may cause this establishment to be a 1 1 1 if 1 1 1 1 f [ “ant for it.
. 1 non—advertiser today. 11)1i1omotion,1anlt 01 fix )Ctte) P300 1 O1 Offering the one—order, one-bill, one.
1 1 .1 41 By making it a point to know (1111Ch113tE0? 1f “153' Lil??? toget1.i11211;g1e1 check service does not solve the whole,
.' . 1 1 ‘ every clerk in every store, for who can 5 1°” 0 t1” "“110“ 1‘“ "6111511115 (1) m' problem. The mere cost of doing busi-1
1 . . tell when he or she might be promoted Mr. “71150“ ‘5 Chahhlah 01' the “'CCk‘ ness with weekly newspapers is not the1
' _1 ’ to manager or otherwise have an in- 1)’ newspaper committee set “P 1133' the basic reason for lack of use of this-
> fluence over the placing of advertising Associated Advertising Agencres of medium. An agency doing a conscien.
1 1 and printing orders. America to study the field of weekly tious job for a client must use any
1 ; 1’ 5. By fair dealing with customers, "C‘YSP'dPef‘S 3‘5 an advertismg ‘thhhh-1 medium that will produce results ii-i
.11 1 I even though they may not have enough POHOW‘hg are a {CW CXCCI‘P‘S from hls respective of cost, and in most agencies;
1 ' ‘ ; newsprint to accept all advertising or address “’thh are worthy Of thought and the actual mechanics of sending orders,1
‘3 1 31 g .1 help enough to produce commercial consideration by weekly newspaper 9d" billing, and paying is a small percentage:
1 ",1 - printing when wanted. tors 1“ Kentucky: of the overall cost of operations. It is1
.1 ' . 6. By maintaining the quality of their The gOOd weekly newspapers have the positive factors that individual newsI
.1 1 neWSpapers, although they do not have suffered because 0f the poor ones. 1 papers can correct and that associations1
.1 1 . a competitor to “scoop" them, on a level 1 “TCCkIY newspapers offer an advertis- can present, that will gain attention £011
. 1 1 7 equal to newspapers in other cities of mg value, 101 that we are sure, hm hOth the weekly press. 1;
. 11 1 \ comparable size. the 1wee1klies and the 1 advertisers are Make your case more convinciiig.11
1' 1 1 7. By constantly promoting classified 13Ck1hg 1“ h1‘m1C0hV'Ct10h as 10 where Offer proof of circulation delivered, that1
1 1 advertising which has a high reader ap- thC “’Cekly fits into the adVQYUSIhg Plc‘ your newspaper carry a greater amount.
1 1 i 1-. peal and denotes the leadership of the ture. 1 1 1 1 of local news, are more thoroughly read,’
1 .‘ . 11 31 newspaper in the community. Advertisers and advertismg agent'ies and enjoy a longer life.
1 : i 8. By using as many local newspictures are JhSt a5 ahX1_0h$ to find and “56 any Give the advertiser a measuring stick
1:. 11, .1 11 and local news items as possible to gain medium that Wlh produce ”511115 as the or a set of standards whereby he may
1' 'l ‘ 1 a greater number of. readers. weekly newspapers are to 56“ space. “7e consider weekly newspapers in advertis-‘i
i 1 . 1 1 ' 9. By taking a fair and aggresswe 1.6311131 want to hCllj you prepare and pre- ing schedules with the same scientifici
1 1 1 1 editorial stand on worthy local subjects, sent your1case, and we appreCiate those accuracy as is applied to the daily news-1
1 111 1 11 yet giving opponents an opportunity to pillilisheis1 wlholdo in stgme inleasure 1331mm, posters, and radio. 1 1
.11 1 ~ t; answer in ”letters to the editor.” lmf eistanc1 “ed )usinesslpl an m vertis- There 15 unquestionably ‘1 hhgh1
111 1; 11 11 101 By charging fair rates for adver— misge?:,i77an our 1310 9111119. 1 1 future for weekly newspapers. 11111111
11‘ 11 1 1 tising, printing and subscriptions so 1 e .1/(, agency commission is not mediate iesults will not be11t00 en,
111 . 1 1: that customers receive fair value. a selling tee. 1It1goes1into the develop» couraging, for getting advertismg C0n'1
1 t _: 11 11 - N _ 1 1 , ment and serVICing ol‘ advertismg—mak- tracts is a long-time job. You must 6111
‘r '1- OW ls the tme to do 101“ planning ing ads more productive Special repre- ' - ‘ " , d u- ' ' o l 611- .
.. - for the ostwar future. A few hours ‘ i .' ' ' gage‘“ cooperatiyea \citismg:1m§ 1
:1 . :1 P sentatives do the selling, and the most 1110‘. competing with other orv'amled
. 11 “ 1 spent now may save you days later and 1&1 ll' 1 . _} ‘ 11 _ 1 1 1 b _ , . 1 . _ 19 i” 0111
; 1 1 1 A .. c ectne se ing is tiat “ iiCi piesents media. It is estimated that fis_,l30,0 1
X1 . 1‘ 1‘ 1” ex ent costly competition. newspapers as a whole, rather than in— 000 was spent for advertising in 1943- l
.1‘ 1 1' _._¥——.._—————— (lividually. This selling cost is wholly You can have your share, and )‘0111
.1 1 1 1’ _ apart from the commission paid the ad- will not regret the effort of going after.
1-1 1 1 J- M Wynn Appom’red To vertising agency to carry on research it in an effective, enthuSiastic, hClphll
1‘; 1 =1 1 KPA EXGCUliVG Committee ’ for perfection of techniques that will manner.
‘1 The appointment of l M. “71,11“, pro- make advertising a better investment for o 1 1
i motion manager of the Courier-Journal 11311151116“ and more Pmdhdh'c "1 pro— 1 _ 11
1 1 1 and Louisville Times, t0 the KPA EXCCU- lltéllDlC results. Mrs. thtrell NO med Editor 1
1 1 1 tive Committee for the Third Congres- No other country or people is so advcr- Of OWentOh News-Herold
. 131,1 1 3 sional District, was announced by Presi- tising conscious as America. It has Mrs. L C, Littrell, widow of the
>1? 1 i ‘3 dent Joe Richardson on September 15. @1101‘mOUSIY increased 01“" wealth and former publisher of the Owen Counll'
l =. Mr. Wynn succeeds John H. Hoagland, raised 0““ standard Of living. Democrat, recently merged with [he
1 who resigned earlier this year to accept How can the weekly press get a larger Ow'enton News-Herald, has accepted the]
. i 1 an important position with the Chris- share of the copy that we hope to make position of editor of the latter n6“'5'1‘
1. ‘ tian Science Church publications in possible? You will have to stand together paper succeeding John ForsQJC. as ““1"
» 1:; 2 Boston. better than you have heretofore, spend nounced by John H. Perry, publish?-
' Ml‘- VVYYIH, W110 EOHOWCd Ml“. HOHg- more money for promotion, offer better We understand that the NewsHCf‘hd 11, 1 .
i 1 1. land as promotion manager for the proof of circulation claims. lower your now being printed in the plant 01111;.
if i ‘ v Louisville publications, was formerly advertising rates, and produce a better Frankfort State Journal, iiiaiiilalnlllil
. 1 . :national advertismg manager. quality if printing. editorial offices in Owenton. 1
. l , f ’
>. 1: 33' . .1
11‘ 1- ' '

 9 ‘ iii): :9 ?
944 'I VII E1} *3
' 9 September, 9944 THE KENTUCKY PRESS Page Three , I 9199,5199 9 _
llong these 4 '9 ‘9'; 9 i"
anxious {09 I“ :9 ' -f
Ilumns.We! .- 9 I ' i
(:are to ad.‘ - I i I .
Ls. But any9 ' 9 i
sound, and( ' I;
caring l’Ou ' . 9 ' II I I .
.c-bill, one: 00 ’L’Y 13-3: If
the whole, . I," _"
doing bugi.9 1:; IL '2
. is not theI " 1
156 of [his- I; I I. 1
a consuen- ”99 i
st use any: ' * 9 .
results, ir-i 5: .
ast agencies; ‘
ling orders,I ' l F I
tibiiscenlllgicsI A few weeks ago, a sleek transport plane, laden with fresh fruits from . 9 i: ,
IidualnewsI the West Coast, winged its way into Detroit. Its arrival marked the first I 9 .
associations9 step in a year-long study of the possibilities of transporting fresh fruits and ‘ 9 j
ttentionforI vegetables by air—a study being conducted by Wayne University with the "9L1 .9 .
I; cooperation of United Air Lines and A 8. P Food Stores. 9 I; 99 I
convincing. I . ' {I I
livered,thatI In this first test, plums, nectarines, peaches, cherries, apricots, and III?
mar amount: figs were picked in California on Sunday, and analyzed in Detroit on Mon- . I‘ :3.
)ughlyread,’ day. About once each month, air shipments of fresh produce will arrive in . II iI
Detroit from producing areas throughout the United States. I: II
Lsuring stick: I I 1‘: ,
SPY he may; There these shipments are being studied carefully by a research group , I9 I I '
m “(IVCYIIS'I of 38 persons, including housewives, home economists, produce, merchan— it Ii: .
ne ,sacmlfic ' dising and transportation experts. Flavor, appearance and condition of :.9 I
E daily news-I the produce is being compared with that of the some foods shipped by con- Mi: I
y a bright: ventional methods. Laboratory studies are being made on vitamin and sugar . I II I
)apers. lm-I content, deterioration and weight loss. Special attention is being given to . I II‘ II 1
be I00 WI Packaging and causes of damage in transrt. I I. II .,
w con. ' 53,. "
ix???“ ”9 A & P cooperation in this pioneering effort to bring the fields and 1 I II I:
;ing and sell-I , orchards of America closer to your local kitchens is another example of I ’ ’99
:r organized how A & P, for 85 years, has been striving to eliminate in-between steps and II , .
t $2,130,000-I handlings in the distribution of food . . . so that consumers can enjoy tastier, ‘ .9 I" :99 I
g in 1943- 9 fresher, more nutritious foods at lower prices. ‘ Iii; I
{going after. It is because of these constant efforts to provide better food more I9. I;
”tic! hdphd economically that today men and women of A 8: P are doing the nation's 9;; I9 ‘-
mo‘st efficient job of food distribution. , 9f I : 9 II
'1 . '1 H: i ll.
.. I ‘ ' i "Exiflii ‘
LdllOl’ I“ :2 £7, ' l I
rold 9 7 IIUEW. I 1,
idow of the * II I If!
)wcn Cnuflly 99‘. 9, Ia
3.. mm the if; I
A & P FOOD STORES I.
. .MHI * . '
P131“ ”f 9:99 I I 9? 3;;
maintainWlI '9??? '
‘ 2:?
. iii, 5 _ , I iljfi' ' I‘ ' ,

 I. I. I II}? 7?}: ‘3 >1 “ ‘7 . .. M . ,... .-V.,.,l .J,> j. ,. 5,; . 7,515. .V.‘:.‘l:.:.':.:....:,.zI.‘.t"_.;‘,:,:_:mw__“_ j.
ligalgr' 3 ' , '. -
‘1! ' l ‘ * l , s, -
j k 3“: k. l Page Four THE KENTUCKY PRESS' September, l944 . i S
- it t l ' ' , 5
ll l}; . . ~ ‘ ._ _. . _ ,..', '. . ,_ ,
, l. 5 . he W211- effOit, Iand histOiical featu1es ie— of days it publishes weekly (ll/2 tons petlHelpS
_ .i i . : calling the life story of that newspaper. quarter for a 6—day daily, 8% for a 7-day) l t"|a«_:,si‘
3 1 3 , KCnt PF“ 88 Many speakers during the past year will be exempt from the above restriol ' ._
. i , g j. . 1 g ' -, , -’ have said that newspapers are not doing tion. k Hum
g 1 . . - , . ~ , - u , isiasr
.1 Official Publication of the Kentucky enough pi Omotion and aic ox eilooking Special New spapeis (Benevolent, k ihl . .
j g 'i Press Association public relations, espec1ally in compari- fraternal, etc.)——V\7ill be restricted about advcltlS
. , . ; ———————- son to other media. Newspaper Week is same as under-2-ton users. Eweed,
‘ '1 : , Victor E. Portmann, Editor-Publisher a good time to start your local campaign. Lighter Than 32-Pound paper— If any Slltllel—ll
‘ . . —-—-—-——'——‘ Saturda ,, October 7 will be observed )ublisher ordered such 1i hter n w ' '
- , , ' Printed On The Kernel Press, Lexington . l ’ 1 . S 6 Sprint limself
- . :- ; as National Newspaperboy Day under after JUIy 1, his consumption quota shalll 1 '
L ‘ Kentucky PreSs Association office" the sponsorship of the International be reduced in proportion to the diliei‘-km°n?y—
, 1 Joe Richardson._._..........__..............................Times, Glasgow Circulation Managers’ Association, edii- ence in weight. , helplrlg
. 1 , . President . 1 . _. 1] ,- . , . F A 1.‘ .b . V- . revenue
1 , Chauncey Forgcy________._._,_______________..Jndcpendcnt, Ashland cationa mateiia iaiing to do With ivai- rte C istri ution i CWspapers—If pub-
l l Victor R. Portmannvme-PreSldentU of K., Lexington time boy aCtiVity will be sent to all news- “Shed in 1941’ their consumption quoms deal m(
‘ l i , f §e°retary'l‘““ag°l . papers by an ICMA committee set up shall continue to be set by Schedule 11, money‘
. l ‘ ’ Executive Committee, Districts _ _ , establiS
‘ I f I, Fred B. Wachs, Herald-Leader, Lexington (Sixtgi), for [hls PHYPOSC- OrdEI L'241 even If they are now WhOHl’l l. d 1
l u i < 1 Chairman; First, Joe LaGore, Sun-Democrat, Pa u- . ' ' ' ‘: r1611 5
, I can; Second, John B. Gaines, Park City News, Bowl- ________._______ 01 partly on a net paid basis. , _
' k I I: - ing Green: Third, John H. Hoaglend, Courier-Journal, SCCUOH
. t ! Louisville; Fourth, Jones M. Wi‘lilis, Messenger. ant- ——————.—————— paper 2
‘ l‘ l ’ denbur; Fifth, Virgi P. San ers, News-Democra, ‘ ' ,
1 k ‘ 1, Carrollgon; Seventh, Walker W. Robinson,M€Je£pld, KPA EXECUTIVE commlttee Ed' T B H that ml
. a . .; Paintsville; Eighth, J. W. Heddon, Advocate, . er- -
w l j ; E ' ling; Ninth, Harold A. Browning, Republican, Wii- TO Meet OClObel’ 7 Il'OI'S 0 e onored athEI‘lli
,‘ j.‘ ‘ iiamsburg; Tyler Munford, Advocate, Morganfieid, _ 7 At Football Game .
; l . State-at-Laree: Seymour 13. Goodman, Enterprise. The regular fall meeting of the RPA ‘ Will] a
' l . Elizabethtown, State-at—Large; Immediate Past Pres- , . t « . 1 .
i l‘ i ; ident, Vance Armentrout, Courier-Journal, Louisville. Executive Committee was called by To honor newspapermen during mediuii
' l j Kenna” P’s“ W""“""3 cm” Chairman Fred B. \i’achs at Lexington National Newspaper “leek, October 1-8, / little cl
. ‘ l f ' Miss Mary E. Hutton, Herald, Harrodsburg, President; ,. ‘ . . . ~
l ‘ g l Miss Mildred Babbage, Breckenridge News, Cloverport, at 10 a. m., Saturday, October /, at the the athletic department, Universuy of ”paper
.3 k- k . glarefnlémfigegi‘i‘sflé“Wig;_°MZE;“I§;;§::$§’3132:}: Lafayette hotel. The program for .th.6 Kentucky, has declared Saturday, Octogk from e
i‘ A Record. SteamS» Third Vice President; Mrs- 5- 3- mid-Winter convention and war clinic ber I, as Editor’s Day, and are inviting till.
k '3 3 Wallace, Advertiser, Walton, Recording Secretary: , _ ' . - . , .
i l r» " Miss Urith Lucas, Independent, Maysville, Corres- Will be discussed as well as other 1111 Min editors to attend the Michi an State- ~
:“ l ending Secretary' Mrs J L Bradley Enterprise - 1 g 2' V
I 2, l '- l p ’ ' ' ‘ ’ ' tant matters. The Lexmgton Herald- Kentucky football game that afternoon. would
, t ' - t: l _ _ .
a l "' Leader Will be hosts at a noon luncheon Reservations should be made thru KPA must h
‘f k l l NATIONAL EDITORlAL. and the committee will attend the Central Office. , incline:
.; , .I 4 ' . . ' f
. l' ‘l l l I9“ \ef" - SSOCIATION Michigan State—Kentucky football game . k lound‘
, g 1‘ it . _ —~——— _— ,
.‘ t l . J . l I / that afteinoon. must t
g: k t L __._4_.._—‘———— . Advertising Liability t11311 t1
,1 ‘ l; [K Employers To Be Notified } and er
*1 ti . ‘; .r’f's‘x ' . . l ablv at
1‘ ll' _ 4 MEMBER gm?) Ell/PFB Ameflds order A number of court dec1310ns hawk Th2: cl
l I : ' lb?» " . . .
‘ fl‘ . i - O reeze ewsprin’t held that the advertisement of price 15{ service
i. g ‘ ‘ l. I , ~ - - - '
1 t -k ll K ‘ TUCKY PRES VVeekly newspapers whlch use less a mCI‘C invitation to enter into an Obll‘ able to
, l ASSOCIATION , than 114 tons of print paper per quarter gation, rather than an Off” [0 5611: and dealers
" . l are [0 remain free of Consumption re. that hCHC€ neither the advertiser “01. Store
. i ‘« 3 ORGANIZED JANUARY. 1869 , _ h 1 1 b--1 - "f lll‘ S;
. € ;‘ _’_____________ .__. strictions when the WPB amendment t e newspaper 135 a la llty 11116115 g dealers
! . ‘ . . . . . . H.
‘ 3‘ . , Volume Fifteen, Number Eleven to Order L240 hm‘tmg other less-than- to SCH merchandise at the price adt k 101‘s, p
g . l , ' 25-tons-per—quarter consumers to their tised. Newspaper advertisements are “1" erg etc
. l ‘ 3, . - - a
l l i _ present volume becomes effective on Vitamins to buy, “0t offers to 3611! jlml‘ l’antagl
k‘ l f NOTIOHOl Newspaper Week October ] Pressure upon [he papers hence error in copy (1068 not CI'llflilll music
3; g , Set For October l-8 affected by the amendment is relieved liability as a violation "f contract, ”ls band ,
, V, 3‘ _ . . y- . . A l ‘ ' . ' ustO- . ’ '
. g National Newspaper Week has been (onSiderablyby the prOVISlOn exempting Gene Allcman, Michigan. It 18 c” 1ng;OI
‘ 3 designated as October 1 to 8 by News— bald Circulation to the armed forces from mary, Where an error In adveltmgg‘ lure, a
.‘ , . . . coav ia o 11” ~ tiontO 3‘
: g , paper Assoc1ation Managers, sponsors of the freeze order. ' l * 1 13' CC}: 16(1’ f0} ‘ a correc tice to Car, at
l ' , the event for several years. Under 25-ton users—After Oct, 1 may printe( “1 Ell next issue as a no mat on the
:l . » . . _ . .._ . . ‘. . . a -
g . “711,16 some material for use during not use more newsprint per quarter than custopieisr 1;: "10““ 1‘ ”In as ade by courag
3‘ i - - - ‘ . - . ‘ r.‘ ~ . n .
g i , that period Will be mailed to KPA meni- [he 3‘ erage 0f the” quarteily consump— [161 0 PO 1C)’ [116 CI r01 was I 1 cm POSSIbl
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3? l * bers, it is suggested that each newspaper tion for eivdian readers the first three ”.613 “C“i’lnpm’ “6 newspape portan
i; . ’ ‘ ”I ~ _ 7 . .
‘ ~~ make plans for local observance. Ideas quarters Of 1944 or thelr tonnage con: U utes He space rClenu
, used by newspapers in the past to call summed for Civilian readers the corre- o r 3. Pg
l attention of the public to Newspaper sponding quarter Of l943, Whichever is 7 Not who ll
. ._ . . , ‘ , . ‘ ' . ‘ r r
k5 " \Veek include open house, talks before STEM“, plus enough for copies actually “ aste papei collection 15 still 0U Page, i
, s‘ . service clubs, schools, etc., special Win- being sold to serv1cemen and women as I “’5“ 6H0”- tentior
, dow displays, .feature stories telling how inleIdualS 01" units. Soap sales are down 2%. Mayl’l "ing fa
, 3 , 3 g a newspaper is made, editorials on the Exception to the above—Any news- women are spending too much time 115k. thilt st
» l " ' value of Free Press, display ads describ- paper, new or old, using not more per tening to “operas” to keep the family" itself.
_ j . , _ ing the newspaper’s contribution to the quarter than 11/, tons times the number and house clean. merCh:
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944 . J September, l944 THE KENTUCKY PRESS \ Page Five {Jl‘g‘JJ J
" Eli/"ll l 1..
1/2 tons per l Helps For Building WC "1} know EhFY don't {10 that- 1161531131“ Publisher Makes All Subs J; J 1‘5? J J
fora7-daJ1JJ Classified Business ity in soliciting classified advertismg Expire At some Time t . 1JJ '
3‘16 rest: .. J J ._ J must be followed in the same way, as l ,1. 31
J Hilmlhty’ “Slon’ PCYSIISJJSJ‘JCC: iJKJJfienJ soliciting display advertising. The field “A short time ago we decided it would ' ;lJ ',l 2
ienevolentJJlllmlms,n,1 aie needed to c “C: op C 15:1 f: is unlimited and customers should be be a good idea for both subscribers and ' J: 5': J
cted about fldwmsmg’ Silld 5' R. iirry O t e taught to advertise regularly. Elec- ourselves if all subscriptions came due . _
EWeed: Ontario, News m a talk on the tricians, real estate men, motor car deal- on January first of each year,” writes H. l , 1‘
oer— Ifany subject. The PUEhSher needs: 1 11‘ ers, jewelers, coal dealers, gas stations, J. Miles, publisher of the Flin Flon ll»
tnewsprint _1- HUMILITX" He must mm) C plaimng mills, plumbers, feed stores, Miner Canadian Weekly Newspaper J J
quota shall! himself to JOOk upon a quill“? 35E welders and even farmers, might be Association Bulletin. :5 "a" l»
the differ. l money—that It really has possibi “168.0 placed under contracts [0 run three or ”It would be easier for the subscriber , {J ii : "
Jhelplng hm] to build up a 'substantial four lines in every issue. Some farmers to remember and make only one month ‘11”931-
ers—If pub- revenue. The piilblli'shpr riceives 1a gregt have been known to market most of in which we had to send out subscrip— 1 JJl J ,
tion quotas deal more for eae 1“ e ac vert,Et la; tde their products through the columns of tion notices. ThJ3 subscribers are taking 3‘1;
chedule II, money OEeIEd m payment. .ac a ’ the local paper. to the idea with gratitude and I have no '1”, l,
now whollyJ eSmehShJes a contact 0f serv1ce and 4, ENTHUSIASM— The fourth thing difficulty where the subscription rims ‘I .l .
- - I l friendship.'1n addition, a 300d cla551fied that the publisher must have is en out in thC later part 0 one year in get- Z ’J ‘
Jsection builds reader interest in the 111 J, J, , J. . tin a few “01.6 cent“ a”, it mm“ h J, , - .
__ dmakes everv dis 1a rad worth .iusiasm. Pi ide in the clasSified section g 1 - 0 C ) g SJ :1 .
paper, an .’ P l ’ is essential to this department of the to January, 1945 01‘ 1946, 35 £116 C359 1,
J that much more. It is no secret that any paper may be. J I 1, J
advertismg agency .conSidersa newspaper It has been argued that lower rates ”Quite a number now fall due on 3.3,: ,1 , l, l
‘ Wlth a good clasmfied section a better . , . J _ y . J1
J , , _ . J .. J may be conduCive to increased clas51- January 1, 194:), and I hope ovei a _ J1, J1,
‘“ durmg “(hum £01 dismay ad‘emsmg' E‘ery fieds The more c1115 'fi 11 tl -' i f t' ,. t 1' 1) t1 ll ' i -
Detober 1.8,little classified ad means a better news- . . _‘ 51 ecs on ie page, . peiioc 0 mm o iavc iem a in tiat J if JJ .
. J. lv more dollars the mom potential useis Will be en- month. In these days when we are all J‘JJJJ 4.11:“ ;,
nive1s1ty 0‘ paper and consequent 1/ . . couraged to use small ads. Non-adver- so short of staff, it will lighten the load iJii ,t; i
trday, OctoJ from every other source rolling into the tisers, when they see others using the in the front office just to have to send llJl 3'": ‘ »
are inv1ting [111' paper for that purpose, will obviously our subscription notices, or the majority ' JJ _‘ l
iigan State- 2- V1510 N —The PUbliShel‘ who be impressed that the investment is a of them in one month of the year. Not ‘ 1 J l
t afternoon. “'Ollld dEVCIOP a good classified section profitable one. only that, but our subscribers will re— I» 1},” .
e thru KPA must have ViSiOU- The most Of US are The wording of the classified is quite member the renewal date easier, we JJ "1. J :
;inclined to think OUIY 0f: L0“ and as important as anything else. “7611- think.” . lt; ,1 _ '
__ J found; For sale; For rent fldS, CtC- We worded ads, are the most effective. They , Jt f , .
J must have a wider vision of our field mu“ say the right thing and make the ——-—————o—————— , J J J '
than that. Every kind of merchandise right appeal. The saving of a few cents T N R J J Jl1:l l} '
ied l and every kind 0f service can be Pmfit' by leaving out a necessary description, W0 ewspopermlen ecelve l JJ lJJ ‘
"isions hm’CJ :15? adV€1‘_t156d ”1 the CIHSSIfiCd column. may cost the desired result of the ad. N'eman FellOWSh'ps , , J j“"JJ
t of price lsJ gerfi€21:SSSlfreldaélfgjirgtiIECnrtnergii: ayziiilr Afterhall,1 if pfieogle get iesults, thfy Wlll The appomtinent of two well known 1 5:, J ,
nto an obli- able to almost ever , reagder Real estate use It e c assi e s inorlelC(mSIJZCIeIJlt i; f 1 Kentucky newspapermen as Nieman 1’- jv, 1 J; 5‘,
to sell, and 1 1 5 _ ‘J 1 “e believeiew “"1 l’ .1?“ 15 615‘ 0 ' Scholars at Harvard was announced . .. ,ll
,vertisei' not" (ea ers, rental agenmes, second—ham , low up claSSified advertisers. If they September l4—A. B. Guthrie Jr., city . J 1:5 J
y in refusing :Jtorles, feed storesacoal dealers, used car order one insertion, doyou have your editor of the Lexington Leader, and Ed 1, J J JJ J
price advei-J 1061: ers, shoE-repair sclllops, bkeautyf pai- oflice girl call them .by phonevthe ne'x: EdStJmlJn’ assistant Sunday editor of the l J1 /J :
nents are ill-l firs ZEtEajfir-Jaililgeis, t1 resiizaifieeis, {32:11 week and ask them if they-guilt the (yd Louisv111e .COUIWCJHIOPrnal-I ,1 hey . “1111 J .JJ11, EJJJ .
to sell, antlJ rarita g 12%;} Juse 16 :13 S 7 id tak run again.“ U505 "t C a”??? 5101”. take up their studies in political SCICDCC J .J, ii J
not entail J. “1115ng .u)il e “olmaéiywtto “£3: a hu: nor be Iencoiiiagecl’lt)? ac vei [1156 ftitpr and-history at Harvard on November lgfll‘,‘ , JJ ,;“
,onti‘act, says band 1:211:65 :11:( ad}: :15: Joe ash- articles at unseaisona ‘ef peiiocs1 o .[116 6'. Eight other newspapermen in the na- . '5 JJ zJ .-
It is cum in J ’ b C Ies 01, e C’ C S W _ yeai when 11“? Clam“ 01 g)? 1'65“ _[5 tion were honored Wlth these important J j JJ
advertising g. or the family with some old furnl- are poor. For instance, a cook—stove will fellowships. The Press extends congratu— J f‘: 1 J , 'J J ,
rection to be [ill-e, a discarded baby carriage, or used sell better in October than it Wlll during lations. ' r J J l J
5 a notice [0 car, are all gOOd prospeds- Reporters the hot month of July and there 15.3 Jillfl J's, JJ J
un as amal- on the larger Weeklies should be en- better possibility. of selling a farm in ———-———o—————— J ,_ J ,1
was made by couraged to pick up classfiieds wherever early April than in January. Politics Call Editors '1,l J J
'5 )a jet corl- posnble. After all,' they are just-as im- a T S ff P , _ J ll", J , J; -_1
l 1 Portant as news items and bring in 0 TO osmons iJJ 'Jl :
revenug 35 WEH- In order to assist discharged military Politics, heavy on the air, calls news- ‘1 if 2
J 3. PERSISTENCE — The publisher personnel upon their return to civilian paperment to important positions. Harry JJJJ if" ,
still our No.1 who hopes to develop a good classified occupation, the government \vill notify Lee VVaterfield,