xt7bvq2s7g5d https://exploreuk.uky.edu/dips/xt7bvq2s7g5d/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1995 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1995 Vol.66 No.4 text The Kentucky Press, April 1995 Vol.66 No.4 1995 2019 true xt7bvq2s7g5d section xt7bvq2s7g5d V . _ W—
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THE KENTUCKY 0° .
. I: .. , V , ?X3‘J 508 (anj .
Periodicals . APRIL 1995 ' I
Dept.
Docs Not “ AWL—.—
Circulalc The official publication of
the Kentucky Press Service a
W ‘ /
\
_ It was a long, hard-fought battle, The Kentucky Court of Appeals records act appeals, we are never in- '
I court I'UI'eS 2 1 that and one in which the Kentucky Press ruled in late Marchthatthedaily sched- formed just what the media seeks and ‘
, Governor S dally Association, The Courier-Joumal, the uleprepared bystaffmembers forCov. for what purpose This leads to the
I . Lexington Herald-Leader, The Ken- Brereton Jones is not an open record, conclusion that all these efforts are a .
I SChEdUle IS not an tucky Post and The Associated Press The court heard oral arguments in the fishing expedition upon which to base
, A 0 en record and everyothernewspaper in the state caselustafew weeks before rendering some speculative publication," Chief "
P ended up on the wrong side of the its decision. Judge Charles B. Lester wrote in his .
. decision. "As is customary in the open Continued on Page 16
I ' I O - ’
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‘~ Advemsing staff . 3' l a When advert1sers get
a ' people have a lot to look I -, ‘2 : mad, some resort «

I forward toattheKentucky a» ‘ \ , - .

PressAssociation'sSpring Q ‘ ‘ , R 5‘ t0 drastlc measures

Advertising Seminar. " , . ‘ ’ 'i ’4“\ ‘
. . PeterW. Wagner, one ‘5 K “mutual ‘- .‘ ‘ When theAppalachian News-Expressin
‘ . ofthemostpopularspeak- ‘22”! ~.— ‘; Q Pikeville covered some controversial meet- .
', ers on the newspaper con- ,3 "s. l - ings involving allegations of gas price fixing,
‘ I vention circuit, will tell -‘ i one of the paper's biggest advertisers did '
i ' - seminar attendees the fu- ‘ - 5 995 \ more than PU” “5 ads.
v . ture is in print--and why. , I Happy Martdecided to pull issues of the
l i ' In addition, there will T» ‘ . .. _ newspaper from its shelves--and it's not the
_‘ . ' beasession,"lOOIdeas For ' w t I ~’ . firsttimetheconvenientstorechain has done
Fun and Profit." . t . - ‘ ' V ‘ ‘ ‘ ' 50' t
, Friday afternoon fea- P c ‘ ‘ x“ '- ~ "They pay us for what they pull,” Marty .
'f turesaluncheon at which ‘- . Backus, publisher of the newspaper, said.
j. I the winners of the KPA . ‘ , fl . . "Theyjust putthem behind the counters. Of
A Advertising Contest will ‘ . - ‘> ' I , '- course, they have every right to sell what
1 _' . be announced. I 9 . ‘ ‘ a ,s,‘ ‘ < I - they want, but it's got a lot of people upset." " I
V - z .' _ I " The convenient store chain is operated
‘ _ . . , . l - - ’ z,

.. . , . .v' y .‘ - _I , ,. . I I _ by Coleman OilCo.,which has been accused
r ’1. . Rafes [all I 2*, ’. I.’ . y; . , 3' T’ by a Pikeville citizens group of gas price ~ _
In”; ‘ Rates for KPA’s Blue ' . _ . 1" -II . . l . ". "I fixing. Residentsinand around Pikevillenow 1‘."

:4: Cross/Blue Shield Option '. iQ ‘Q . s: -. r. ‘J l _ ‘\“\ _ pay $1.49 for a gallon of regular~grade gaso- 1 I
' ., 2000 insurance will fall 6 / fit}. I ‘- - ' _ . ., . -‘ ‘ "n9: BaCkus said. 7»

. percent effective May I. It L s I,"_ , . o \ "When the group stood up (in public {If . "
1-. Therateswillfallfrom ‘1‘ I, _ (M ‘ - V_ ,, , _ ‘ I_ , . ,— " ‘ ‘ meetings)and blasted the high priceofgaso- .'

".' $119 for single coverage It; ‘.~ / [A “-3 -’ l'. l, ,' l ‘ ‘ " line, Happy Marts pulled ourpapers," Backus I a ‘ '.
a, 7 with a $100 deductible to _ .. _. ‘ , X 9: . - ’ ,‘ ; said. ‘ .
. .i ‘ $111.55.Forafamily Plan. D 4“, - . . ‘9, I ‘/ ‘ ,’ . _ ". "They're an important advertiser with t » ', .
If, the rates will fall from .& .- ‘I ' 5,! 'f 1/" I' f ‘ us, but we've editorialized that advertisers ‘
'5‘: $309.40 to $291.16. _ ‘ ' ' ' ' are not going to dictate how our news policy '

." l . For moreinformafion’ ”II. m hNflm m" m“ m n . w a“ E”... 00.0 m In . ‘VOrkS," Backus said. ‘ ”’ ’ I .
" call Bonnie Howard or M wrwmmfim" “Wraith-‘11:. “b He added the situation would be differ— . ‘

5%" M David T. Thom son at 1"” “M.mm M ent if papers were being pulled from a ~' ‘,

In, (800) 264-5721. P to mmmpwm Mm Mum Kentucky Paul Continued on page 16 .d ' _ -
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Page 2. The Kentucky Press. April 1995
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Conference, Loews Anatole, . , ' . '
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9 PALM SUNDAY i
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AD IDEAS APRIL . : s
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- EASTER! This is one of the hottest seasons for A 35 s ., « ea; ' . . l
retailers, especially those who deal in arts and i t A; ’- . :
crafts, or stuffed bunnies or candy and flowers. ,.,w'«“ ' . « I .V‘ i .s ‘
Why not plan a Sig Page for Easter? Your mer— i ( , (/ .
chants will love it! {I r f ‘4’
SPRING! Young love is in the air. Unfortunately, Duanne Puckett, edhor‘BTmsmibyym, sentinel-News, presented outgoing
allergies are, also. Drug stores might enjoy this Shelbyville Mayor Neil Hackworth his own trohtpflthe newspaper at a farewell
season, as will jewelry stores that want to pI‘O- gefihtéorntarr'elgftmg hrm hold the framed page was Crty lent/Administrator Bobbie
mote engagements and weddings. Don’t forget ’ .' ,
your local florists. i
3-. , ————-—__~4_.—~—.—__._—__s ‘ _
LANDSCAPING: Yes, it's that time of year KClll UCkV i )l‘C; 3‘6 A SK QClal i0“ lll .
again. People are beginning to plan what flowers ’ , V _ ‘ .- 0 ‘ . (m
they want to plant this year, and what nice little '
things they can decorate their front yard with. 1994 KR“ Officers andBqufd 6f Directors
1‘ Check with your local nurseries and lawn & preside", “h 1“” "mm m i
I garden Shops- DOI'UIlI} Abernathy t ,,_, ,i_.m,m“” 'l'onifauilill 1
‘ “re 0/1/th in: push“ Ian/um Iz'lmiemn III will ,l'rlifrl ‘
. Presidentlrllrd ”NH. 5 District 15“
#7 CLOTHING: It‘s time to pack away your wmter 10"“ “i" 5W" 1).... ii . (in) mm H _
i, . . .4\h/1Uull)dll\ Iru/rpr’m/rn! Hi: .'\( ,. s .H, ’i""" ( rllfz'n \im r .t Imu \
. sweaters and get out your Shorts. Check With ma President “NW. 6 Ms... ”Lam.
- ‘ ’ . Steve lower) \1‘. \ A l s .1 Russ l’nvvll
. Clothlng Stores to see If they want to run any The Kr’nlurh Summit r I‘m-ll “14”,; ,‘jxusunull /‘\hltl’ltll)tlll\ Illil'rI'H'lJr n’
' Sprmg sales- Vice President Distrid 7 ('liip llutt hymn
(it-rte ('lahes l d Aslitrail I'iim (I'm Il'Y?(\ Inn/u
R" "r‘lr’ NV“ ‘1'”1'“ ' ()u r Irlun ,Vrui I/r 741M kl“ I ‘l"‘
Tnnsurcr Distril'l X-9 It: "(on Iii/mm ( mm: I
' Many liar hlh Ken Mel] lav l'iix/o
. Appu/ui hum .\r u \ I . '\\ Ruth ( 'mm“ .Vr'us Urn/(ml I’m/u- rlh \im
i /\/( Q \\ Board of IN . t lors District 10.” Associates |)i\iswn
' \\ Disln'cll Mart» “Mk“. llili Adams
:. ‘ \ W'illlani Milt li. ii 4"I’I"'/‘“ hum y,“ \ I' Ipn'rr \A'i stern Ki‘lllllt In l um l\||\
-' ';' _ Q 0 l Fu/Inn Inn/(I District I2 Adu'r‘iising llii ision
. _ at District 2 lumse “MUM“, li'ri'sa Rt \ltiu
13. ‘ . ' ""ln‘ll'“!1l"”“ /.i. i um [um i/Rurllii Ill! [mm/uni H. l""’ f "i""' \V’ “‘
If ‘ H l)fl\\‘fl)" Ypr'miei I‘I w: \\ ”pm” I} \eus-l’drlur'ml Illusion
J , &d ”huh" 3 (llt'llll (inn lulin \ lsivll
, 3' ‘ ’ ‘ 'lt’lffl leett Mimi hr'irrr I "Ir/[mic I, """" ll ’ ’l
l . . Mr Lean (‘nunn Nrui I)i\lrit1 l4 (‘Iriulution llinsmn
- ‘ A O _,:I Stuart Simpson [WM R-“““-""'
. ‘ i 0 . ‘ I‘ulml’l w" Ir Ali/Him hum .\'r n r I iplr \\
- . . . I 00 Executive Dinctor Clipping Scniu Director Mail/\rws Release Scnir c
- l ‘ Q ' Dawd T Thompson Ralllt‘l Mit‘ari) Nancy l't-ylnn
-- ‘ ' a 0 ‘ Business Manager Bookkeeping Assistant Clipping Assistants I
O Bonnie Howard Bully Jolinmn Linda Slernp. (‘arol l’ay1on. lloll\ l
L ' ( _. . . . .1" Advertising Director Advertising Assist-n! Stigers
i . “WM-”u heat—t ‘ (iloru Duws Sheny Harper m K'""““" ""‘f""“ "'3‘ ”13“"
. ‘. News Iii-mi- mm... Semi-n arm t“:"'“.::.‘r';::.::;:.:‘::r:::t:"::.' .
r u ,i Becky L. MCIdOWS Sue (‘animack veal Postmaster thrlchanp of addres- to Dr
" .~"i‘ “ ‘ Research/Marketing Coordinator Kentudv PR“. IOI ( inuirnnl arr Frankhm
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"$3.; ”'5'? «.f,.*»f!..§'r ’f “5'."an ’ f .‘ "."'. _ ' . . ' " . . . -' r » ‘ . .
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it"sigfisgai 7.1;“ Yt ;; 7.155;.- .‘fi ; , .. . -, 2. ' , . . i .. . - . . . v
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The Kentucky Press. April 1995, Page 3
O N For YOU' KPA Nu ets
ur ews . gg
UK H ll f F llle IHCl Clees
From the University of And the inductees are....
—__Kem“CRy ~ ”‘1‘ 1"“ ' ”e ' % ‘
APulitzer Prize-win— ; ”:‘f‘ '5" ‘
ning reporter, a newspa- , 2 ., , ,
per publisher, a network ’ 7‘ 5“an “M .,m as , ‘ ' 1 1- “1”; “3‘?" 15s ..
television sportscaster ,. , ‘ ? ,9 1 g \\
and a pioneer in adver- a. 3 . ’ 11 ”s, a}? f V W, i, 3
tising are artiiongdseveg “a“ “W” 1 , z ’ “a I” 7M: 1 ’13?
ersons to e in ucte . ' "f g . ” ., « if?
1111111 A 1“ KW. i K I I “WA. L ”“1“; 111 i
nalism Hall of Fame and ’“ 4" W ’ ’ “ 1“
the Kentucky Advertis- Mervin 8. James M. Martha Tom Lewis E. Richard Helen L.
. ing Hall of Fame in cer— Aubespin Caldwell Comer Hammond Owens Whitt Resor
emonies at the Univer-
‘ sityofKentucky AprilZO.
Journalism inductees are: of Commerce in 1976. for his coverage in the Louisville Cou- in 1964,
1 ° Mervin R- Aubespin, associate - Tom Hammond, NBC television rier-Joumal of the Beverly Hills Sup- Inductionceremonieswillbe April
l editor 0f the Louisville Courier-Jour- sportscaster.AnativeofLexingtonand per Club fire in Southgate, Ky. He 20 at 8 pm. at the University of Ken-
I nal and the first African-American former sports director ofWLEX-TV in startedhiscareerwiththe Middlesboro tucky Singletary Center for the Arts,
hired as a news artist by the newspa- 1969, he now covers everything from Daily News in 1970 and is now a re» partoftheannualloeCreason Lecture.
per. He was pressed into service 85 a horse racing to NFL football and NBA porter atthe Atlanta Journal 8: Consti- The lecture this year will be given by
reporter When racial violence broke and college basketballfor NBCOneof tution. Robert E. Mulholland, former presi- /
out in Louisville in 1968- themos‘trespected play-by—playsports- The inductee into the Kentuckv dent and chief operating officer for
° James M. Caldwell, retired ra- casters, healso coveredthe1992 Olym— Advertising Hall of Fame is: ' NBC.
dio-televisionexecutiveforWAVElnc. picsandothernationaland worldsport— 0 Helen Lansdowne Resor, a na- The lournalism Hall of Fame is
of Louisville. He was the first televi— ing events. tionally respected copywriter with l. sponsored by the University of Ken-
sion news director in Kentucky when 0 Lewis E. Owens, president and Walter Thompson, was born in tucky Alumni Association. Therehave
WAVE-TV wenton the air in 1948- He publisher of the Lexington Herald— Crrayson, Ky., in 1886 and reared in beenfloinductees,includingthisyear's,
is former president 0f the Kentucky Leader since 1988. He began in adver- Covington. She was often called ”the since the program began in 1980.
Broadcasters Association. tising in Fort Worth. Texas, then even— greatest copywriter of her time" by her The Advertising Hall of Fame was
' Martha Comer, retired editor 0f tually cameto Lexington with newspa- professionalcolleagues.Shecreated the established by the UK School ot lour-
theMaysvilleLedger-lndependentand pers as advertising director in 1975. introductoryadvertising for l‘roctor& nalism and Telecommunications in
l Daily Independent. She started news- FormerpresidentoftheKentuckyl‘ress Cramble's Crisco and the famous "A 1992 and Resor will be the fifth in-
l Paper work in 1924 and at age 87 con- Association, he also has been invoh ed skin you love to touch" campaign for ductee.
: tinues t0 writea regular column, LU“): in numerous civic and community ac— Woodburv facial soap She \\ as a mem- l‘laques honoring the inductees
rm advocate 0f community develop- tivities. i berof the-management committee tor \\ ill reside permanentlv in the L is
ment,shewasnamed Maysville's Most 0 Richard \Vhitt, a WW l‘ulitxer l l\ alter Thompson, She also \\.is a Sr hoolot loiirnalism and lt‘lt‘iiiliiliiil
DistinguishedCitizen by theChamber l‘rizeivinner in general local reporting \vomen's suffrage crusader She died lilcrllli‘n\ building
, Summer BNC Minutes from January 26 KPA/KPS Board of Directors meeting
l Kentucky l’ress Association/Ken- man, Sharon luminski; (‘irculation 5 KPA,"Kl‘Streasurer(Ienetllabes
ti t tucky Press Service Division Chairman, lodd Rainwater; presented the 1994 Kentucky l‘ress
a rac S even Board Of Directors Meeting Dr. Ron Wolfe, 1995 lournalism lidu- Service financial statement. A motion '
Thursday, January 26, 1995 cation Representative; Kl’A/"lxl‘S F» by (luv Hatfield, seconded b\ lerry
more entrants Hurstboume Hotel and Conference ecutive Director David T. Thompson Lyles, was approved.
Center- Louisville - 1995 KPA Winter .
. . , Convention 6. Kl‘A/Kl‘S ercutive Director 1 "
The Kentucky Press AssoCIation S l. l‘resident Steve Lowery called the David T. Thompson presented the b
Better NewspaperContesthasattracted meeting to order and introduced new Board with an updated budget for the l
a ”(Md “newspapers. That total 5“" Attending: President, Board members for “995. Kentucky l‘ress Assoc iation and ken»
passes 19.945 "m." M 61 papers, but Steve Lowery; l‘res‘ident Elt‘tt DM- tuckv l‘ress Service, reflecting the V .
total entries and income fall short ”f othy Abernathy; Past President lerry 2. Motion by Russ Powell, seconded changes\ oted upon duringthe l\l‘,1\
94 5 records. . Lyles;ViCk‘ President, John Del Santo; byt iene( 'labes toapprovetheminutes KI‘S Board of Directors retreat, (‘t to-
.The‘f““9MP“???Sl‘bm'm’dW‘“ Treasurer, Gene Clabes; William of the October 27, 1994, KPA Ki‘s‘ ber 27—23, em, and noted that the
entries With $4216 m income. Miti‘hl‘”, lt‘d Dillinghdm, Teresa Board of Directors meeting A p Kl‘A Weekly Dues Income had been
. Revlett, Charlie Fortmann, David pro\ ed increased by $1,000 to reflet t the live .
The: contest was lUdHPd [Val-Ch?” Greer, Merv Aubespin, l'ftl Ashcraft, ni‘u‘spnpors \vhn \\'t‘l’t‘ ,iin'un‘cz lxl‘A
bylheeevrizm "955 Association.Win- MartyBackus,StuartSimpson,l,ouise fl Manon byhenet‘labes, “vomit-d cm”. the previous budget “dc JP
ners W'" be announced Friday, lune llatmakerlilenniIrav, li‘mC-llldlll. by lohn Del Santo, toapprove the “Hit proved lheupdatedbudget“ .issuh
23’ at the 1.99.5 Kentucky(Tennessee CU)’ Hatfield, RUSS “MT”? A-“W‘P utesofthet‘ctober 2H, N04, lxl‘A lsl‘h mitted to shoys the changes had been
.PWES A‘swcmhonSummed onvention ales Chairman, Sandra Wilson. lloard of Direttors meeting .1\ p 1 made and no further action \\ as re
m (.atllnburg. proved quired
l Don't forget KPA'S Alsoattending' 109G Kl‘A State A! 4 Kl‘A ,1 Kl‘S treasurer ( .ene( labes 7' .-\motionb_vlerr\ l \les seronded
large Board members lrW till/U, presented the l‘N-l Kentiitky l‘ress byDorothv Abernathy, “as made to
, F01 HOTLINE Chip Hutcheson; Iournalism l'diica- Assoc minim finani ml cmipmeni A “0mm”... (Qene (‘labes "\ \ Mt Put”,
hon Representative, Dr Roy Moore, motion by Dorothv Abernathy sec dent of the Kentucky l‘ress ‘\\\iii m
l (502) 589-5235 News Fditorial Chairman lohn onded by lohn Del Sam.» \\,|\ ap tion and Kt‘nllltlk\ pm.“ emu”. ior
’ Nelson; Advertising Division ( 'hairr pro\ ed Continued on Page 1|
,, s \ s. ‘ \I‘ \ é \ r
\ s ‘-\ \ .‘\\\\ >\

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Page 4. 11.. Kentucky Prue. April 1995 E
L k' ' G d' G h' N W
m 00 ll] 00 . rap 108 e S
A
Q With little effort, your layouts can be beautiful mUSIC to a
' I
desrgn expert s ear
Editor's Note: The following is a
guest column from Stuart Simpson,
s» em _ ed'tor of P laski Week.
ff”; 1 u
I g; It was only a little over 20 years fi ‘
3 ago that the major concem of most . J
community newspapers was just Cl". 6
ww' producing a product each week. ln __ w
those days of hot type and long an!" 3W‘1'i '
hours, most editors and publishers ——,‘~ ——‘I" \x g 9” ‘1 i
,« . - ‘ v _ = ‘l‘;s'>:‘:‘.fisf i
v”, 3 had little time to concem the mseli es 3 :1 —'| W l
\ K With how their paper looked. Design =_— -i
A was something that only architects =fi| ‘ I
did- .15.] . 3
3“ But times have changed. Today, ___"| 0‘
1g" :3 every person sitting behind the _'11 I J
(*3. keyboard of a personal computer 3' ~
% with desktop publishing capabilities —I
3* has the ability to do what would
3, ) have been impossible only two
2%,, decades ago. We have gone from your local phone book and set up With a graphic and feature story
\ setting one line of type at a time to graphs on important phone num~ ready to go, hopefully you'll have the
\ being able to download and print out bers--medical, law enforcement and added time to highlight a few
story after story without typing one other types of assistance. important quotes from news stories
letter. With a little imagination and a just before going to press.
But even with all our new lot of trial and error, you can have an There's nothing new about
technological miracles, a practice that impressive and informative graphic planning ahead for a better product,
made certain newspapers stand out ready to go before teeing up Satur- but it does take a little discipline to
. in the past can do the same for day aftemoon. allow yourself the time to do it. It's so
today's editors--planning ahead. Taking advantage of feature easy to put everything off until paper
Planning ahead once meant mailing stories is another way to get a day and still make your paper look .
_ off that special photograph a week in positive jump on the next issue. "OK." However, with all the options f
advance to have a cut made and then M
returned, hopefully before the paper i t ' ' '
.- / wen, to press, photos today go from Don t just run out the story and stick it
the opening of a shutter to the __ ' t '
{,7 burning of a plate in 8 mm of down on press day make sure it 5 written .
m “(PM but a ""19 “Feminism can a few days early so you can de31gn the j i
still 0 a lon wa in makin the
g g Y 8 3 . j
/ page for that photograph speCIaI. artlcle to Stand out, l
Graphs and charts are a great i
way to add life and readability to . .
_ ' _ . . ~htiiart Simpson
newspapers. However, an attractive I
. . and colorful graph can't be thrown -——————_—————_.—— 3
, together at the last minute; it takes Don't just run out the story and stick available to page designers today,
. time. For weekly newspapers, it down on press day-—make sure it's there's no reason why you shouldn't
Thursdays and Fridays are perfect written a few days early so you can make your produit morc attractive
days to put together this major design the article to stand out. for the reader
element of next week's front page. Wrapping text around photo- Of course, when the "big story"
Statistics to use for making graphs, putting the story inside a comes in at the last minute, you have
. graphics are readily available for the color box, and writing a clever to forget everything you've done,
; asking. Police reports, school scores headline are just a few simple wavs put on a pot of i oflee and prepare
. ,r" and financial statements are just a to make the story more inviting to yourself for another long night at the
V ”I, few of the obvious sources for charts the reader and add another graphu l omputer But on most weeks, a little
' , i When you've run out of ideas, go to dimension to the page. planning (an go a long way .
ii:- ; t 7 —————————‘“—
, p . t ' ' f d . 7
, . , 3. Go an or e81gn.
, \wfi
'. 1. Tell us what you know. Be a guest columnist for The Kentucky Press. (all Becky l . Meadows at (800) 2644721 for details. l
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l: The Kentucky Press. April 1995. Page 5
l P m'rror communities they serve
Editor's Note:0urseries ofprofiles of thus frees ,
KPA-membernewspaperscontinues. up time for Where They re Located~n 'SheiS 73
—.—________ o t h e r
By Becky L. Meadows things, Cox years 01d
Ky. Press Editor said. He 8-% and can
——-————— added he
The Central Record would We .7 , work
to go back l0 l l b d
im Cox smiles when he talks totteaphiiyg, 3 any 0 y .
about the publisher of The w “f e Into the
Central Record of Lancaster- d'lhj'l 0'; a 7 '
his aunt, Marguerite W ”We“ ground.
Whittaker. he {Int
"She's 73 years old and can work sgarted ft 1
anybody into the ground," Cox said. t e net} 5' --lim L‘o\ \\
Marguerite Whittaker is a mem- paper. . P' __
ber of the city council, and she insists g rad ' n by
on having her own paper route. She equipment 1 To whet readers‘ appetites for mostof the advertising for the paper,
keeps the route to talk to people every WI“ help mm d“ 5‘" because he would news, Penchoff said his newspaper while lack—along with the help of his
week, to see what they think of The be needed fewer hours M the newspa- does a lot of people—oriented features. father—4s the mainstay of the editorial
Central Record. per office. Also, heis presidentof the Chamberof side of the operation.-
She and her husband bought The Commerce,and he added the chamber Penchoff said he believes the fu-
‘ Central Record, and began the Cox Garrard County News is not involved in government activity ture of weekly papers is very secure.
1 legacy of newspaper ownership. but concentrates on luring businesses While some dailies have lost sight of
; "It's been in our family about 50 ack and Karen Penchoff left into the area. what appeals to readers~~like seeing
‘ years," Jim COX, editor 0f the newspa- lOlI‘S at the Dallas Morning "We believe in being part of the their names and pictures in the paper-
I per, said. News and bought a newspa- community," he said. -weeklies continue to fill this need, he
Cox left a position as a loan officer per in Lancaster. Karen Penchoff handles selling said.
ata Lancaster bank to become editorof Yes, it was a culture shock moving .. M , . . ._ .. ,
the newspaper. from huge Dallas to tiny Lancaster, '4. _! ~ suits-o i ' H
The 4,500-circulation newspaper and from a metropolitan daily news- 19.5." -.,. ’2 '" 3" 5": M ‘2; _ t 7. ./
tries to serve the needs of Garrard paper toa small weekly. ' a! V 8%.. ' I “i
County residents. MostLancaster resi- lack Penchoff, who was daytime . . 1mg; If ,, 7: , . . i, . ,1 ‘, ‘
dents workin Richmond or Lexington. City Editor for the Dallas Morning . -. '7 , _,- '
In addition, most income from people News, used to have 71 reporters. Now 7' . 7 W I} , a, ‘1 ‘ _ M.
inthe county/is spentoutofthe county, there is himself and his wife, Karen. MW. ««,7 9-... 1 '- ~ ~
which sometimes leaves the county "Weboughtthisbuildingandlived A 7 " A .
wanting to provide services it cannot upstairs for five years,“ he said with a .
afford. laugh. 0’
Why the move from Dallas to
This helps The Central Record, Lancaster? Why would someone give ‘
however, because it provides an extra up a good position at the Dallas Mom-
advertising base. Businesses in Lex- ing News to buy a small weekly?
ington and Richmond realizethey need Becauseas he moved up the ladder 1 '1
to advertise in Lancaster, Cox said. at the Dallas Morning News he was 5’ - ‘
: The paper is geared around four getting further and further removed %3
l elements: the school system, the court- the copy side of newspapers, Penchoff ,3 é“
house, city hall and churches. said. .. e7
"Wespendalotofinkontheschool . 1 Wm”;
system," Cox said. The library building in Lancaster 1 M .._. Wang,
Theyalso strive tofocuson people, helped sell them on the town. "‘ M 3a”
and give people the recognition they "I thought any community that
V ;‘ deserve. puts thatmucheffortin its librarybuild- Marguerite Whittaker and Jim Cox stand in front of the office of '
‘ "People like to seetheir names and ing has got to be a good community," The Central Record.
pictures in the paper," he said. Penchoff said With a smile. W . ~— 11, ‘1
To help Lancaster and Garrard When they first took WNW. ‘ ‘ “q 1 -
County residents feelclose to TheCen- over the paper, its circulaA g "'
tralRecord,Coxincludesplentyofcom- tion was about 1,666, with . . .... f
; munity correspondents. All the effort 300 selling from the news— 5 1 “" ~ ,. 1.
to make people feel part of the paper stands, Penchoff said. Now ,1 1 “ ~71 . _ "‘ 1 .- 11
haspaidoffbecausethepapergoesout the Circulation is 3,900, with W 1 W s ,. ,_ . 1. 13‘ .
to almost every state in the country, about 1,000 sold over-the- ”‘3‘ _ ”M’“ “ 1 ‘ 7 '
Cox said. counter. ~ \‘1 - 1 f .
"We must be doing .1 ' ‘ ...,; T 1 1 t , .
The fact that his competitor is lo- something rightbecause the y ‘ "" - " . ' .. ' _ ,
cated just around the comer doesn‘t Circulation has more than . g, u . .
seem to phase (Yix or the rest of The doubled." he said. ’ y ; 7 ‘
Central Record staff. Theyquicklv point l‘enchoff also said most " _ in ’ ' . .
out their newspaper is more than lllh people in the county work . .5" . 1" 1.
, yearsold, and is theoldest newspaper and shopoutsidethe realms -, ‘ ;,_ . ’ " 1
In the county of home ' ‘ ‘5 ’ , v ‘
The newspaper's age doesn't ap- ' '. ¢ .
plvtoitseqtiipment,however.(‘ox has There Is no Kroger or . A a 1 . ' '
the latest computer equipment at his Winn Dixie hero‘ he said ’ V7 7‘ ‘
disposal,includinga l‘owerMat intosh l‘t‘oplt‘ i!“ l“ V" “0"!“ lllt‘ <1 we . y "
and modem, and a Nikont oolst anner or [lam lllt' More than half & . . \
‘l‘ h“ an scan l" photos “l" the paper our ‘h‘lm‘lhh' 1'“ “m“ goes The staff of The Garrard Corintv News includes (l-rl John Pancho" Sr Debbie Rhoduq Karo:
llit-i‘tpiipmontsmosstafftimi-antl (”Ill Hf it"mh Penchofl and Jack Penchoft
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Pegs 6, The Kentucky Press, April 1995
‘3; l
47);
“‘ E Th B k St H ' Ad N
sq, e uc ops ere. ews
6"
/(P5 large/s '
”wands ARK lands in Kentucky
Kentucky is joining the Campaign
Advertising Program bandwagon by
addinga versionoftheidea to its adver~ Em 4- ]? . ifei -4: g ’
tising sales efforts: Wanum ; c_1-_.\ ‘fl \ / 2.
Already some 20 states have vari- '-... a i. o _ a a a "“ f i - “a :J ‘ ‘ ,._
ous campaign advertising programs in hm “‘=‘---s:.-:..:‘"“__° a o y f? at . ’
placeasan efforttoattractmorepolitical my y .- ‘ $141. .23; [Q ‘ fl ‘9 / } f:
advertisingintonewspapers.Successof Vital», ”fligmgmw/fi ’5’ {fit‘. , "71‘ 1“ s \\ 5‘
the programs has varied, with several “gr ~L. gig). ‘33:} \; ; g I“); ., 'I ‘
states reporting substantial increases in '3 ' . ‘ " L“ i )- 4975'.) f\ \s t? ’
the amount of political ads placed ‘ fV , ‘ -\ ‘38be I I e4
through a CAP plan. * -!= .3 ‘ W;/ l .. 3‘3? ’ ‘
Kentucky'sCAPplanwilloffercan- It Ya . 9 guy I ‘ '3' ‘7 ;;
didates three adsfor the price of two in , v 0 , fi'. ; ‘ Q, * -;. ‘ t
newspapers agreeingto participate and . .,. ' M1)'.; 9 A ' as ‘x ,r" , ‘
accept the discountplan. Ads must bea i‘ ' 5 fig, ' ‘* ‘ 313.. ~ I .’ ',,\_ / /
minimum ont) column inches and can- { . $5.. ,~ ' ‘ ( ' 3‘ ; 3.]
not have any copy changes during the ' I ' gm ; ,_ r1 _ V T " ,
three publications ' ’ ; o g» {- ‘1‘“ 's- - ' \ :3“ ) i
”We were skepticalatewyearsago “kn-f h , “Why-‘2‘"r ‘ .I_ p I" "f v. ' ,
when CAP plans began," said KPA ex- __ 35» Halal/i \f £3.35" , "s‘xvg‘lt f; , :S-‘l"‘£-. am“ ( ’ ‘
ecutive director David T. Thompson. z 3" . Q. .- .. its"? ‘%1 “’- v» ' Aka / i
"But with statewide elections this year, “‘ ‘1 #1425; “
with the need to offercandidatesa pack- __._—_______ i
age to get them in print and with .so _ _ '
many other states offering similar pro- “1Y0” are "0‘ seem); thlngb- operating a display network.“ fied columns differ from the SAU or
grams, we felt the time was right." An ARK has actually landed . ARK sets the rate newspapers re— eight—column format, theads will have
KPA surveyed all Kentucky neWs- in Kentucky--at least at the ceiye for running the display classi- to be typeset to fit the space.
paperstnearlv March, giving the news— Kentucky Press Service. fieds. Newspapers receive a net of 42 In addition, newspapers will not
paperthreechoicesofCAl’plans.News- ARK(AdsReaching Kentuckians), cents per column inch per HM! paid have to keep track of eat h ad and bill
papers ranked the threeoptionsinorder anew version of the StateWIde L lassi~ circulation. KI‘S for the ads. 'I he network will be
of preference, fIt‘d Program, goes‘into eftect June 1. For example, ifa newspaper had a set up in the Kl’h database, so Kl’S will I
"We had an outstanding response This Display Classified Network paid circulation(#2500, then it would issue monthly checks to papers based ,
{mm the survey and two of the three offers advertisers a 2 x 2 display Classi- receive 54.2” for each ad published, it a on the PH igram's42 Lerits-per-coliimn- l
options had very high appeal from our fied in Kentucky newspapers who paper had Root) paid iiriiilation, it inch per lotto paid tiriulation
. newspapers," Thompson added. The agree to participate in this program would rei eive $8.4M for eat h ad l‘ar- learsheets w ill not he sent to advertis
results were shared with the KPA Ad- ticipation in the program is striitly ers, iiist as they are not sent to state
vertising Steering Committee and the A combination of the KI‘S Adver voluntary for newspapers \\ ide (l.l\\lllt‘i_l advertisers, hiit Kl‘H
KPA/KI’SBoardofDirectors TheBoard “5mg Placement SWWC? and lht‘ State; will t hex k new spapers eat h week and 3
then approved offering a three ads-for- Will“ Cid-“lflt’d Program, It will pay \et income for the ads is tigiired pay onl\ new spapers that ran the ads i
the-price-of-twoprogramtocandidates. yournewspaperaperfolumn-inchrate actording to the follow ing formula 43 KPH will mail the ads early each i
Only newspapers agreeing to par- {01' each dd published through the net- tents percolumn int h x-h oliimn ll‘it hes week to ensure newspape