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APRIL, 1958 THE KENTUCKY PRESS PAGE ONE 5 55
a 5 i

‘ . _ mer” unless the conferees display more en- 5 ‘55

C n ress|ona| ACE-Ion Sta r-l-S thusiasm and desire to get the job done. 5

0 g Opponents to a rate increase bill inside 5

. and outside Congress are stressing what they 5

L Aff 1.. P consider the folly of increasing postal rates 5

on aWS eC lng 8 pers on one hand while the Government reduces

taxes on the other. The road to increased

By RICHARD GREEN, Wage-Hour law are lying dormant in both postal rate increases is still a long and rocky 5

5 NE A Washington Representative the Senate-House Labor Committees. Spon- one. 5
soring Congressmen feel that a depressed Taxes: Congressmen are hoping their con 5

, Tax Reduction Plans: Both political par- economy period is no time to insist on wage stituents can help them on the tax cut unS- 55

‘ 5iies are talking tax reduction but neither has boosts that might result in more unemploy- tion. When Congress reconvenes, it is going 55

’53 : 5Produced a firm program. Each party even- merit. Labor leaders Still are applying pres— to have to face the question of what to do 55
n W iunlly is expected to propose a redUCUC?r1 sure but are receiving no encouragement. about taxes. 55
‘ 1 ’l P53“ and it now seems assured a tax CUE b1“ Meanwhile, the Labor Department still has The problem is twofold: Has the time 55
L) ‘i' will pass. not come 11p with a ruling clarifying the sta- come to cut taxes regardless of the size of 55
“‘1‘ . When Congress returns from its Easter re- tus of stringer or country correspondents. the resulting deficit? If not, are there re- 35;
.5 559555 tax bills probably Wih pour into the A pilgrimage to Capitol Hill is set for forms which, if adopted, could improve the 5
‘3‘, “I 55°15Peli'based 0? the back-home demand for Al’hl 29: by 1000 members 0f the RFL‘CIO tax structure, or help busmess, or both, With- 5:
*‘ '* rum to cure the recessmn. A probable Retail, \Nholesale and Department Store out slashing revenues? Also, shoulda tax cut l:
iimetable WOUId bring SPCCihC plans and ac Union in all Ollt CHOU ‘0 apply face-to-face be geared to increase purchasing power or to 5.

[lie discussions in the final weeks of April pressure on Congress to extend coverage of stimulate investment? 5 5

lnd passage 0f legislation before July 1’ be- the FCClGTZIl Wage and H0111” Law. Labor The tax showdown may come on a bill to 5 5 5‘

ginning 05 the new fiscal year. This WOUId union abuses and the recession have damp- extend present corporate and excise tax 5

5ll in with the Administration’s desire to ened initial enthusiasm for legislation ex— rates. Without passage of such a bill, the 5

/ lh‘old hasty action in the hope of an eco- tending coverage of the wagehour act to corporate tax rate will drop automatically 55
:- nomic upturn. millions of additional workers. Various bills July 1’ 1958 to 47% from 52%. Some ex- 5 5 5
Meanwhile, there is a gentlemen’s agree- to extend the “53391—101” Law are lying dor‘ cises would drop sharply, too. Key lawmak- 5 5:

f merit between leaders Of 130th parties that inant in b0th the Senate and House Labor ers doubt they could sell passage of a simple 5 5 5
[here will be inter-party ”consultation” prior committees. rate extension bin. 5

to introduction of any official bills. So—no Social Security: Early in the session there Advertising Of Alcoholic Beverages: The 5 5, 55

surprise packages. _ . was considerable likelihood that election Senate Committee on Interstate and Foreign j‘ 5'
unemployment Compensation: Hearings year pressures would force congressional con— Commerce held hearings on the Langer bill 5 55

have been held before the House Ways and sideration 0f extension 0f the Social Security to ban the advertising of alcoholic beverages 5 55

lleans Committee on two proposals for “Ed— system. Various proposals WOUld increase in newspapers, magazines and on radio and . 5

“'35 intervention in state Unemployment benefits and also raise Social Security taxes TV. Proponents of the measure were heard 5 5 5 -

compensation Programs' The CommlFtee be [0 pay for them. In addition they would pTO- on April 22 and opponents on April 23 5

_ 5““ marking “P abill on April 15' Nineteen vide medical and surgical benefits—a start NEA presented testimony in opposition to 5

,5 5553"“0” meanwhile have petitioned Senator some claim on socialized medicine. But the the measure in line with its policy of oppos- 5

5 “15D" Vi) to giye thls SUbJeCt. first prior- bills llflVC become lOSt in lllC Sllllflle- The ing any proposal that prohibts ethical adver- 5
)iT 5 5551“ the Senate Finance Committee. Such House Ways and Means Committee appar- Lising or any legitimate product that may 5
5 51nanti—recession step has the support of ently is much more interested currently in legally be sold. There seems to be an unl'or-

. - 555mh ends 0f Pennsylvania Avenue. aiding the unemployed through federal in- tunate trend toward banning various kinds
f An administration proposal would advance tervention in the unemployment compensa— of advertising and restricting advertising , 5
. federal money to pay benefits to unemployed tion systems of the states. inedia.
5 persons who have exhausted their benefits Postal Rates: The House and Senate liil\’C Freedom Of Information: The House has

g 5 under state programs. The extended benefit , ‘ 1 't 1 rate increase bills that var in “8qu ti e Mo 's h'll ‘iirbimr se ‘re' . a, u 3
.2 3 5ptiiod would not be greater than 50 per cent PASS“ P05 a K . 5 .5 ‘1 if . :1,[ l 1’ hi _1. L b l (’ va’ m “m 5;
:35“ - ,. le‘ided under the laws of each state. The some degree. It 15 hC-CCSSML “016316 1a einment and SCIIL 1t 0.” [0 the SClldlC. /'\.u 5
5benefits would be at the rate provided by selected members of the Senate. an l‘lOll-SC investigation by a spectal House Subcommit- :

ilitelaw, Post Offiee Comniitteenieet to iron out (llf- tee .0“ Government Information under the I

These 17 ces would be re )arable, be» ferences in the. two bills. House con'ferees chairmanship of Rep. lVloss (D., Calif.) .rc-

. aman l l . i ' _ . , but Chairman vealed that federal arcncies had been rclvuw 5

was- ;mniim in 1963 by levying higher federal 5‘“ 5’66“ “mm” m in?” . _ 5 5 5 , I. h :_
[i D ’ 5 . y n all Johnston (D., S. Car.) of the Senate commit» on a 1/89 statute to hold back information 5
“employment Compensation taxes 0 tee is taking his time aureeirlrr to a meeting from the public and Congress. The 1789 law 5

a 5% Employers in the state. If a state refuses _. O D b , , ~ , i . . , ‘
¢5959 ‘5 lh; , 5 O. 5 1d make time. law authorizes department heads to regulate
all {f cse flfl\£1n(€S, a federal agency wou \ -. . . . - ‘ v. H 1 R the “custod' use and )reservation” of its K5
Palments and the U.S. Treasury would re- ir'liscellaneous. Representatiyc a e. ( ., _ 5 ), 1 5.2,:

liliburse itself by the same means. Name) 'has mtroduced a bill to perm1t the (l0( 1117101115:

5 :\ second proposal would provide for pay- advertismg of bingo in newspapers. H Moss claimed the old law was merely a 5

faint of benefits beyond the present maxi- Rep. Rees (R., Kans.), one of the House housekeeping statute to help get the new

5miim duration in state laws to those Who conferees, expressed concern and disappoint— government started and was intended only 5.5

have Exhausted their rights and would also ment oyer failure of the conferees to meet to authorize keepiiigvof rccordsnot secrets. 55

5525' greater benefits. These advances to the before the Easter recess. He voiced the opin- The purpose of his bill, Moss said, is to tell 5

llfllcg would be outright lie-mum ion ”we will be lucky if we complete action thC g:)\'(‘l‘lllll€l‘l[ ‘5 cannot rely any more 0h 55

Wagelloiir: Various bills to extend the on this legislation before the middle of sum- the 1/89 statute to thhhold information. 5‘

I 5 55

it;

 1 r' -1“1
1 1
1111 11 1 1 i PAGE TWO THE KENTUCKY PRESS APRIL, 1958 APR
. 111111111 1 1
1 Moss’ subcommittee counted 78 laws on Department “unquestionably gives greater New Federal LOW Puts '
1. 1 1 the books authorizing secrecy for such in— weight to the maintenance of a list of sub- Teeth In Withholding Statute Dl51
1 formation as tax returns, military secrets, scribers in granting Second Class entry.” 1
.' 1 trade secrets, FBI reports, etc. The Moss bill Billboards: Congress passed and the Presi- Oh FEb’ 11’ (1958’ the President 51
11 1 touches none of them. Nor could the bill dent has signed legislation restricting out- PUth Law _85‘521 “1111Ch puts 130111“ Niles D
. 11 1 1 affect whatever Constitutional power the door advertising on the new national super- sharp “30th into employers Obllgahoni [he Daws
' 1 5 11 President has to withhold information. highway system. The measure provides that “’11111101(1,1al_1(l pay over to the Governm chairman
1 1 1 1 The Senate Constitutional Rights Subcom— states conforming to federal regulations as employees income taxes and $003] secu' of the Fir:
. 11 111 mittee of the Judiciary Committee has been to size and placing of outdoor advertising taxes. _ tucky Pre:
- 1 1111 holding hearings on a similar Senate bill signs on the new highways would be re- 1116 law, wh'Ch adds Secs. 7512 and 11 of the 116‘
1 111 under the chairmanship of Sen. Hennings warded with extra federal financial aid. to the 1994‘ (“10(116’ prOVides that where [endancei
_ 1 1 (D., Mo). Attorney General Rogers and six Meanwhile, the American Automobile As- employer has1lailed t? C0116“ and Pal”) in probler
1 1 1 11 spokesmen for various news media have al- sociation lauded the role played by the press income or 5003] security taxes Withheldi tricts inVC
1 1 ready appeared. in helping to bring about the restriction on employees, the Internal Revenue 59111ng the K
' ‘ 1 1 Sen. Watkins (R., Utah) suggested that this advertising medium. may. by notification, d1rect1him to 50111116 First
1 1 1 1 1 1 newsmen crusade against closed meetings of Educational Tax Benefits: The Internal the income and soc1al security taxes “111 Associatio
11 ‘ Congressional committees. The news always Revenue Service has adopted a new rule lib- become collectible after the notice hasb J. Earle
1 leaks out in ten minutes anyhow, usually in eralizing educational deductions for various received hhd depOSit them ”13561“me president
1 1 garbled form, he said. vocations in computing federal personal in- account In trust for the United States, named 56(
1 1 11 VVage—Hour: The House Labor Standards come tax. Up until now, few persons have 121ml: [hail] thelfhdhf the :C‘md banking 1Tlie1Sai
1 Subcommittee of the Labor Committee will been allowed to claim deductions for educa— 31th:. 1511:: ICOI ectilon. T e notice 1111151 Wltll dlSCL
' 1 11 hold hearings in May on the administration tional 0111111518 in figuring their taxes. The f6 “16.16 )Y Him to the employer. ln procedure
1 of Federal laws governing wages and hours. rule previously permitted such claims for case 01 corporations, partnerships and h the main
1 11 Laws to be covered are the Fair Labor training only when required under an em- notices delivered to an officer, partner 111111613“
(\A’age»Hours), Davis-Bacon and Walsh- ployment contract or state law—such as the trustlee “hh ble deemed received by both ing editor
1 Healy Acts. Objective of the hearings will common requirement that teachers complete €1Tl11)'0y(31 ‘lm all “5 officeis, partners, 1 [1655166.
1 1 be to uncover specific abuses attributable to Six hours Of academic credit every two years tees and employees. 1 _ Simontc
, 111 the manner in which the laws have been to retain their salary status. A person who thereafter fails to Com culation V
administered. Duration of the hearings is The regulation 35 now broadened, permits “ugh the notice, whether Willfully 0r n011the past t
1 1 1 not known but 60 days have been predicted. taxpayers also to subtract the cost of courses ghllty ’01 a misdemeanor (1nd, upon con Emphasize
111 1 An exam )le of an abuse that has been to ”maintain or improve" their skills. Under “011’ “h. be fined hi) to $9,000: th1180 Eli€CUV€ 1“
1 I 1 . . I 1_ 1 _ _ . the expanded rules, for example, deductions for a P61 10d Of ”1) to one year, 01 bOth- H “10111011 C2
11 11 hlted ls as [011?“151 A hflly wrfdlljh conipalny can be claimed by typists taking instructions ever, a person Whl hOt be found $111111“er mail
or Wm
11 11‘11‘ the $l-an-liour minimum wage must be paid linotype operators, etc., attempting to 1m» 1 ‘5 1O “ 10 ,IC aw iequirec to to first Staten
1 111- 1 to the farmers and their families who made prove the” Sklll m their current jOb‘ L116 ltax, (J) reaslonalble doubt as to whe , month, gl
1 1 111 1 the wreaths, even though they did the work Educational expenses cannot be 5111)” [i]: lawtreqiiirlft co1elction 0f t1ielgax O11 and increa
1 11 1 1 at home on a contract basis on their own tracted, the Treasury warns, It the. primary (:f 2:11:11; 411C161 equ 1:1coqtrof. 1111a 11hThlS-Ph
1 11. 1 1 time. The wage level priced the product out purposeis to qualify for a better JOb—SUCh ment fs 6:115 mg ilmliie late Y a ter ttedp YQCCIdeI
1111111 1 of the market: caused the firm to close and as a1typist enrolling m a shorthand class to 1 O ‘ ge:, “ 1116 ier or11not crea 6 11m realiz
1 : ~ 1 d ( loss of income to the farm neo- qua”), as a stenographer. tie payment o suci wages, is not an (M In about 1
1 1 1 iepresente " 1 1 _ 1 Miscellaneous Radio ha td 1 The new law also applies to transpOI 1\'l11Cl115 C(
1'1 1 ple who had been usmg the” slack time to . ( 1 c s repor e . He [ion and communication taxes as well as mailed a
1 1 make the wreaths and thereby pick tip extra biggest percent-age 0f advertising gain 0f taxes on safe deposit boxes, admission” Stription z
1 11 1 cash. 1 1 1 511:);117:]32:11“2322mcit;:::§_::tgncgfiz:: 2f club dues, which are required to be collect per Will b
1 1 1111 Stringer correspondents could, in effect, 877 for TV 4417 for ma a7ines and 287 by carriers, telephone and telegraph COEmately 30
1 11 , 1 1 1 be substituted for the wreath makers. The forhews ajeirs. Ptiiblisheifsgwill watch ',t1° panies, banks, theatres and certain types
1 1 1 conditions are almost identical. The Wage- - 1 AP 1 ' l 1 i . W1. 1 clubs at the time the charges for these fad
1 1 1 Hour Division of the Labor Department has in1teiest to see wmt ier Bingo or TV WI“ ties and services are paid, weekly
.1 11 1 1 i been mulling over the status of stringer cor- “1m court battles. REiaihs
1 1'1 1 11 respondents for seven months. h. fi.* \1 f
» 1 1 . . _ . . . . . . 1 10 or
1 1 Controlled Circulation1.10f interest is are- Repeal Of Canon 35 Postponed Landon ‘Vills, ed1t01 of the McLefll Audit Bur]
1 11 1 port in the News Letter of the Advertising County News, Calhoun, reports he 112K11
1 1 1 ‘ Federation of America of an interview gy House of Delegates, American Bar Assn., hand-fed 8 x 12 Chandler and Price1irti:111ncerhtC
1 1 1 the Federation’s “fashington representative Feb. 24- meeting in Atlanta, Ga., postponed for sale. Included in the equipment whirl Shams 1
1 1 1 with E. A. Riley, Director of the Division of until next August consideration of repeal of goes with it is a Kimble variable speed m01' tlgeSt tes
1 Postal Services of the Post Office Depart- Canon 35 0f A~B-A- Code, prohibiting pho~ or, [“10 SEES 0f TOHCTS and attached 6011111111 111 rules (
1 ment. Riley, it should be noted, participated tography in courtrooms. Deferment followed machine. Tmmg n
1 - 1 in the drafting of the postal rate bill passed public hearing at WhiCh non-members 0f Elanges 1r
1‘ 1 1 by the Senate and sat by Post Office Com- A-B~A~ policy-making group presented argu- ~°~ hompllmg
‘1 1 mittee Chairman Johnston’s (D., S. Car.) 61- mehts again“ Canon 35. Chief monetary unit of Denmark is 1111 firs,
1 1 bow during Senate debate on the rate bill. krone, worth about 261/2 cents. While ‘
1 1 1.1111 1 Riley told his interviewer that among the .h Copperheads are the most widely dii 110TmalBo:
1 11 11.1 important facts behind the language of the Cotton culture is thought to have origi- tributed and in many places the most ab!” 1€tter tha’
1 1 1.1 postal rate bill is the one that the Post Office nated in India about 1500 BC. dant of poisonous snakes in the eastern 115' mg the B
1' 11 1'1: 1 11-11
1 1
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PRIL, 1958 APRIL, 1958 THE KENTUCKY PRESS PAGE THREE 1.
1i
«’1
i . . - Survey Finds Size 1 l
Statute District Meeting At Kentucky Dam or Ads Unimpormnt l
PreSident 5:" Does the length of an advertisement have 11‘
puts some i. Niles Dillingham, editor and publisher of second appeal and the paper has been any effect; on readership? Not according to [1
S, Obhgatiom the Dawson Springs Progress, was named Stopped, an additional 4 or 5% renew, giving the experience of the New York Stock Ex-
the Governm. thflinnan of the newly formed organization almost 100%. change. The Exchange has found that good
d social setu'. ofthe First and Second Districts of the Ken— One of the main secrets to the operation advertising will be read no matter how long
tucky Press Association. The main purpose of the Leader’s circulation drives is the re- it is. I
S. 7512 and ii of the new group 15 to encourage larger at- turn envelope, addressed to the flex/”papery Readership studies ShOW that the EX- ‘il
; that Where [endance at the district meetings and to share which is inclosed With the letter. It requir- change’s advertisements are being read by 1’
:ct and payo in problems which were mutual to those dis— ing only a stamp to send in the subscription. 21/2 to 3 times as many people per dollar of :
es Withhdd 'ttricts involved. This action was taken dur- The reason this is thought: to be so effective, ad cost as the average of all advertisements I
.evenue Setting the Kentucky Dam Village meeting of Simonton said, is that around 90% of the 0f1/2 page or larger in the same publications i
l-hlm t0 Collthe First, Second and Fourth Districts of the renewals are returned in the envelope which —despite the fact that Exchange copy is ‘|{
“ty taxes WhASSOCiatiOH‘ the paper originally sent out. about five times as long as the average ad- ii
HOUCC has b.. ] Earle Bell, Morganfield, was chosen vice Simonton pointed to the fact this system vertisement. J7
.aseparate bpresident and W‘ T' Davis, Eddyville, was makes it almost impossible to ignore the Keith Funston President of the Exchan e 1
iited States, named secretary-treasurer. notice and at the same time provides the offered this information in summin I; (Die: i
)nd banking. The Saturday morning session was taken easiest way for the subscriber to return his sults of Exchan e advertisin in 15:57]) He 1?
notice must With discussions on bookkeeping and office payment. also disclosed thit the Exchagnge will spend E i
mployer. In procedure and mechanical production with The return envelope also helps simplify $500 000 in the first half of 1958 for its na- i
tships and tr the main topic, circulation, being discussed the office work connected with the billing in tional educational advertising program I
icer, partner in the afternoon by Bill Simonton, manag— that the special letter can be channeled di~ VI f 1 h dd (1 '11 b d
ved by b0th"ing editor of the Leader, Covington, Ten- rectly to the bookkeeper. J 0“ 0 “6 sum, e a e ’ WI e use [j
. . for news a er advertism . . .
’t partners, [1185566. Other circulation experiences which the U P P . g n . .15
Simonton discussed several plans for cir~ Leader had been successful on were passed Numerous readership surveys, Mr. Fun- ' 5
fails to C0111 culation which the Leader has tried during on to the group by the Tennessean. One of ston said, have shown us that-the advertis- l
[HUHY or ml the past two or three years, most of which these is placing of papers in community ing approach and program WhICh we devel- ‘ i
d, l1130n COD'tmphasized subscription renewals. The most stores on Thursday afternoon, the day of the oped 1" 195,36 have been extremely effective. :
000’ imlmsotffective returns were gained from what Si— press run. This encourages the reader to Our educational campaign 15 one Of the best t. ‘
r, or both. HI monton called ”statement type letters”which pick up one from the stands that afternoon read and reactions to It continue to be ex— { .‘ I
found guilty were mailed to the subscriber the last week and get another through the mail Friday celfllent.. _ _ l h:
0 (3) “31150113 of .the month. This letter was one of the morning. _ We Intefld to maintain our program dur- l i
[UiYCd '10 COlhtfirst statements to reach the person for that Simonton has served on a panel on circula- tng 1958 with the same ObJeCUVCOOf attract— . l
‘t as to whe " month, giving it more favorable attention, tion and promotion at the recent meeting of mg the Wide“ pOSSIble readership for our 1 l?
)f the tax or( and increasing the possibilities of being paid. the NBA in New Orleans. His paper, the “.017 about the opportunities for and “Sks l 3 I
“01- BM all This plan, he pointed out, was discovered Leader, is the largest ABC weekly in Tennes- Of investment andthe work 0f the Exchange .
Y after thep by accident and at first the full effect was see. In the past three years it has won a first an? Its membership. . _ n f
not created not realized. However, it has resulted in place and two second place honors in the I have been partically impressed, Mr. 1
5 not an eXCI’i" abOUt 50% returns on the first mailing, Sweepstake of the Tennessee Press Associa- FUFISFOD séld’ by surveys showmg that the .
i to transpOI which is considered good. The second notice, tion. This competition is open to all weeklies P “flap a1 ideas we want to convey are clearly . l
“S, as well 215 mailed a month later at the time the sub- and small dailies. registering upon readers: Our emphaSis. on 51
admissions fl scription actually expires, states that the pa— The meeting was closed Saturday night consulting atmember firm, and the cautions i
l to be collect per will be cut off. This brings in approxi- with dinner and a meeting of the executive about investing Wthh are so important. for j
telegraph CO mately 30 to 35% more replies. After the board. the ““7 mvefli” [(Z’COIISldeI‘, have espeCially ll
:ertain types ., strong impreSSions. ‘.
for these fat" Mr. Funston pointed out that one of the 1
Weekly Section Of ABC concerning several weeklies. The length of by-products of the educational work of Ex- :
_ Retains Status QUO time spent on the problem testifies to its Change advertising is the co