_ .- :31
-.;~s i331; 113 .
. ’ t 2‘ 3 “j 3.
‘It‘ 1:ng ii I"
1943 1 J ti; :1
i .i .3 951“ ii!
l“ 11
- = -31 "
13‘3‘3531 3
‘ "1‘1: Eli;
- -1‘.i"’s 2- ‘
PUBLISHED IN THE INTEREST OF COMMUNITY JOURNALISM - — OF, BY, AND FOR KENTUCKY NErvstvERs 11L ‘ l';13 '
. .1 3 s3.
5mﬁiﬁﬁgggﬁﬁg32g355335535;£32355232533£333333555555535i553E5E3EEE5E3E33322323ESE5E3E3E5E355E3355355EEEEEEE535535333553355E515E55325:533252333E535i535555533353355EEE55535353333535???3E3E33255235525555553252325SEE?3335E535253323355525E5E5E5E325E3?533353352333533553333333353533255335535553335355333553535355335522523533525555335?E53325E5E5E3E3552333E5E3S333S5E5S5E335233523S5555555533353335553552335532525355E3E55SEESSEFEEEEEEEEEEEEEE5‘5253355355333553355E55EEEE52335E355235Eii:5555552335E5355535553553353555333E33SEESEEE5355E?5333E=E533§3§E52535232553555335235239 i [1'3 3 1‘
ii: i 1
VOLUME FIFTEEN 303’” ’17 NUMBER TWO 1 15‘ ‘ '
Wﬁsﬁzﬁﬁiﬁ333$:2:2:i:l:1:1:1:1$:3:3:i:3:I:3:3:3:3511:1211::31!:12:115:1:3:3:I$:1;I;i:i:=:¢:i:i:i::;1:3:i:2:1:2:=:12323:1:I21:3513315331£151i253313221323553-?5333133513313135133?iii:i1E131233151315111EI21EIEIEIEiiIiiiiiifiE753325351213133315553IEliIiiiiiiiiiiiiiiiiiii133E331Eif?E3E:E¢E:E:E:§:E:§:§:§:§:§:52:322:33:§:§:§:§:§:E:§:§:§:§:§:5:5:5:5:3:5:3:5:3:§:§:§:§:3:5:§:§:§:§:§:§33:31:13:3ifi}iii5iiif35ifififiiifiiigziiziiﬁi333:5:iiizirizirizfrizfzﬁ:3:515:5$233313;ng23:33:E:§:E:§:E:§:E:§:§:§:§:I:5:E5;:3:333:35E§§5§E§5§3§i5322EESEESESEEEEEEEEEEEE{5553533553527 1'," .1; 3. '
Rt 3:1. t1 '
. l , ‘ii‘. 323,, i
88 "m OCd ‘ ’UB’Yt’l-S’L’YL O ume 0771171. “ l3 "3‘
» 1: 11
it ‘1 - 13,33,131? T31
' . . . ' llll .
“How can we keep up local advertts— electrrc refrigerators, washlng machines, Local Interviews *3 "i- 3;: ii
‘tng \olttmt wrth tlctznl sun; s'lrclrlcs electric rt'trzgis, alarm ilockst etlc.) rs 1not t). Lumber y a r d 5 hardware stores, L' .3 3i.
1 recon‘nng increasmtg y cmpt}. rs tre Him/hi“? a e to; rest: e,brt rs tre po 1Q and building Firms could be sold on a it l'T‘l'fii , ii i
, . . . , ,1 .i ~ .i t ,_ _ t H ‘ " FE .5
qugstropt. rlnan) [Eventing managers oblt rs nm to 0 er t e eittservtce pos serres of The Home 01 Tomorrow ,- 3 3 i
an ptrt) rs refs 0 t lelntuc y newspapers. s1. e to léeep present mac nnes 1n run- ads. Copy ideas? Use your imagination, 3l 13,41l .
iii “61 as [11611 C 0W newspapermen mng con mom. 1 read the home magazines, or even inter- ‘ l ”i 1'
roug rout tre country, are as mg to» _ , . , . . -. -13."“1'-331;31133 1 .
day . 2_ A banker might be asked what he tricw local men and “omcn to get then ttttl ,
~ . . . - 1, 1 31"13.‘ ‘
/ lmtz'lulimml 4(11/(417'31'110‘ thinks the conrrnunrty needs to increase It eas in? is!“ 15 _

. . k , - i i »- . u l eal 1' b havrnr - . 1 1. 1

Abnormal condrtrons of war have local. revenue. H15 thoughts mangrve i 6 F e 31 . 6151111th e d [g (tilﬂil l‘ 33 ‘iiif‘zt ‘

. caused many ﬁrms doinO‘ business you 1deas for a number ol toprcs~rdeas (”1W SUPP Ymg “‘3 eman 5 0 trerr ‘11: 1 3:“ '31 ‘
" throughout the country to change their that you can ‘30 back ‘0 your ofﬁce,‘en- clustctrmers Jug Inesigt’ bUt wh'at ab‘im. 3’53‘1 11 '1'
it \’~ national advertisingr themes to institu- large ”PO“ and work ”no a series 0“ 1n- trel uulii; .ometnms 123m [Egg s’eyrres 1 r' “is I
- . ‘ . 1‘ ‘ - - . ,3 ' x i r r *arn ,1 1 sf 1 ~1

norm] or good wrll copy. ‘A’eeklres and strtutronal ads [or-that bank. sucros 1 011m lg“; 01 k ,.l 1 SW8 0r 1 3‘ 1. ii
small dailies have not yet received .t 3. Grocerres, ﬁlhng statrons and shoe sponsorcc “mg“; s. to 10191) trerr name 3.11.3, ‘ 5.13 1
i . ‘ . i . .. . ' . .. i s in 'the minds 0 t err )1l)lC. "i .‘fii‘
yery large share of thrs copy, but, the ”"0165 3” 51)?n.dmg “.13“? hours ‘39“ , 1.. . l 3 t1 .-
-‘1ldver‘tisitrg managers on these papers month explarnrng rattonmg, counting- Itsbhardlwork writing tnstrttlttrona .t til i i
titan get some good ideas for local in- stamps and making government reports, copy, ut wrcn you promotesucr cam- 1131 i“: [11“ 1
‘ Stitutional COPY by followirw these m_ They could tell the public what they pargns you are domg a two-101d duty— 3 31333113 11 let 3
1‘Ii0nal campaigns in rnaggzines and are doing, that they are glad to con» you’re creating immediate lrnage and 1 11’ 1‘}:
metropolitan newspapers ‘ tribute this time to the war effort, that: helprng build a better future advertiser. " ‘ 1” 3:1. .
, . 1 .t ‘ . . . , . y . it 1 ,. PH 3 létllj- : :I.
his true that not all 01' these ads Wt“ they are trying. in eyerywvay ‘possrble to It s worth tre eflo ‘3: 31 t !i 3‘1
\ ‘hn‘msh ideas that are adaptable to 10_ grve then customers greater value tor '13 1’ lit 1
I (Cal ﬁrms, but lnany of then] will give lllCll‘ ratlon Stamps and that they Sh" ——_-~———————_—_—_——ﬁ 4% {Erﬁil Eé
‘ you SOmethi . -. . . . - - '. appreciate busrness. . . '3 tit 1' ,1
J ng to start you thinking. Failure TO Pay Carrier tit 11 iii, 1.‘
Prepare Ads I” 367755 4. Most automobile dealers who are Brings Indiana Fine 1 ;
One of the best methods for )lanninr o reratin ‘ re )air de artments are ke t , “1 sri‘ ti ‘1
d ' ' - - l - .g I g I- p U ler ' 11 v )assed b1 the last Lexis— 1 ‘31:.» .115 '
1 an preparing instrtutronal copy rs to “swamped" wrtlr work. but they shoul‘d 1“ “f“ _l . l) [5 .1 3 ii‘ 32.3 1.
1. doaseries at a time—from six to a dozen be doing something to keep their ﬁrm latute maklng 1‘ ‘1 ml“ emearfror ‘0 211 ff; i3* ; 3', .
. . . . . . . ~ A - ~ 2" ~ ~ r «1 :1 i333; 1,‘
.:- :f‘dsr so that you can develop a certarn name and dealerslnp belore the public. ‘10 pay a newspaper C‘H‘C’f 0’ 341m” .3 1:”
1 Idea in each ad and then sell the series Hints for caring for your own car. delrve-red Hm?“ Kéngl was ”16d “$3 and ' -;1 511133} .
1 [0 the advertiser with a single call. An thing to watch [or in the operation of (105“ I“ ‘1 Just?“ 0 Isle peace court :1” 3 3333;? E' , .
‘ :lVertrser is usually impressed by this your car that warn of possible danger. . Franklort, In " (mil 08%elilbell25. T c ‘3 Eié; 3 ,
" gonght and preparation devoted to his records of war production of the man‘u- ime all“ “:55 Pl“S ‘3 l- or ”‘3 papers ‘lii .11;
‘ ‘ . J 1‘5 31.1” ‘E-"‘ :
j711i uSlness_ [acturer represented by thrs dealer t‘e- ““31“ $935 . ‘13 E13 ; .1
1 \b What type of institutional copy might. ported from time to time by the dealer It was beheved to be the ﬁrst case ‘35 £31.- 1ft.
* 1 e Prepared for local ﬁrms? Here are to continue his identity with the manu— SI‘ICd under the new law. Alv1n PI‘ICkCtti ‘1 :33? ii‘ :7
is , . . . 1,. . . - 1. 1‘31” ..t -
3 some buggestrons: facturer, would make good local rnstr- lather of the carrier, brought the charge 31 tt‘ ; i; . .
:1“. v 11 Even though merchandise (such as tutional ads. 2‘5 1110 50“ 13 a mrnor. '3 W. 1:1 3
‘ it 1 imbi- (31 '1
1. ‘1 3331?; s ":-
: 311-.- l1 1’
I, :l ,11- .- 31.? a
3.; sets, . ' 1 s '