xt7d251fn341 https://exploreuk.uky.edu/dips/xt7d251fn341/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1931 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1931 Vol.3 No.9 text The Kentucky Press, October 1931 Vol.3 No.9 1931 2019 true xt7d251fn341 section xt7d251fn341 - 211‘ :1.11 191
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F1111 111 ~1 age Two THE KENTUCKY PRESS October, 1931 .
M. i : ' A
. 1. 1‘ 1 '
111, 1. 1. [1 .111 the coupon and bring it to the store 1
. l . , 1' . 1 ' 1
111111 11111 111 T H E K E N T U C K Y P R E S S In order to get the special price. Good 1
111111 1, 1.11111 1111 results are reported. This idea has "
11.111 1 11, 11111 _ . _ —————’_. . . served well tn demonstrate direct re- 1
ii”. i: 'i’.11:1!1l1‘1: ' Ofiicial Publication of the Kentucky Press Assoc1ation . its from newspaper advertising. 1
1.121 1 x; 1'! -—-—————————' a: at t 1
1111 1 11111.11 VICTOR R. PORTMANN, Editor-in-Chicf BUSINESS GOES WHERE INVITED t
9 :‘1 i. «4.233! NH ———-—-——— -
1 111 .1 1.1 1 1 111 _ . . Observation of recent 't'
111 1111 11 11111 Published by the 1Departnlifnttofi ioumalism, UniverSIty of Kentucky, Lexington newspapers of some ogdltiinssgnfgfgi 1
1 111 1 111 rm 8 y The Kernel Press towns in the state indicates that busi- 1
1 1111111 .1111 11 1 1 —-——-——-——-——----—‘ _ ness men of these various communi- 1
11 11111 1. 1 1.1 111 1 11 Application Pending for Entry as Second Class Matter ties are relaxing their efforts to sus- 1
1.1.; 1 1.1 1111 ~-—-——-————-—-——————-————————-————— -——~-—— tain their business. The advertising
111 1 1111 PRESS ASSOCIATION OFFICERS volume of many newspapers is being
11 111 11 1 11111 111 JOE T. LOVETT, Murray Ledger-Times, President kept to near normal by heavy cm-
1 1.1111 111 1,11! 1.11 JAMES T. NORRIS, Ashland Independent, Vice-President paigns carried on by cigarette manu-
111 111.1 1 11111 11111; LAWRENCE HAGER, Owensboro Messenger, Chm. Exec. Committee facturers. Keen competition among L
1 111111 1 E5.111l11111 J. CURTIS ALCOCK, Danville Messenger, Secretary-Treasurer distributors Of gasoline has kept them
.1! 1,1 1. ‘11:} ‘1‘1 m—fl V1811 reDresented' New madels in
111 111: 1 1 1.1 1 ”- automobiles about t
11 111111 1 1111 .‘1 1 than settle for 50, 60 or anything less the market are b61211: igigggggegnzg -
11 111111 1 11 1 11111 MEMBER Fifi?» than 1100 per cent, leaving the concern the public and new demands created
111 11111. 1111 11 1111 11111 #1 in busmess to compete with successful by consistent advertising. Yet while
111111 1 11111111111111 1 w busmess men who do pay 100 per cent the attention of buyers is being di-
11111111 1 1 11111111 K ._1 TUCKY PRES 0f“tTh:1r obligatiolns. rected to these matters not strictly es- 1
11 11 . 1 1 111 ese wo ru es are not only 1301- sential to every day existence there '
.1 -‘ 1 1 =1 1 . -
111! 1 1111 11 ASSOCIATION mugs (of the Blank company but definite has been a marked decrease in the use
1111 1111111111 1 011“ 11,11” “111”” 111” prinCiples and therefore inflexible.” 0f advertising to retain or to revive
. 11 111 . 1.1.1.111 1 1 We ask the question: If all printing trade by the dealers in the prime ne-
1.11111 1 111111 111 1 ———— and newspaper supply houses held and cessities—clothing and food. ,
11111.1 111 1111111111 A Word or Two did busmess upon these principles Meanwhile, large scale merchandiS— .
1 111111 11 11 1111111111 1111 would the newspaper and printing in- 1313‘ represented W the city depart- 1
s: 1311». .f‘ 1 Buying from pedlders or subscribing dustry not be in better condition than men Shores, is makingr a more stren- I
:’ Ill, 1 1311361 r to get-rich-quick schemes illustrates a at present? we believe it W0111d- There uous use Of advertising than it did ' l
33 £111 1 33‘ ‘11-:‘1 1 WeakneSS some people have. It is re— would no 010111017 be fewer concerns en- during the period when bUSiDESS was
111: 111.. 1‘1 1' 1 markable how people, ordinarily cre- gaged in the industry, bub they would better.
1.111111, ,1 1 111.11 1 . dited with having good business judg— be doing a. larger volume of business, It is going to be unfortunate for the
11111 1.11 11 111 1‘1 ment,1will fall for some peddler’s story securing a more uniform pl‘iCE, buying igmenmmmnmmmmhe—M
1 .111 111111 1111 or Will bite on some fly-by-night more and better equipment, and plac— small town merchant continues to ap— .
1.11 1 111 111 1.11 1111 1 scheme which is supposed to make one ing the industry as a Whole on a- firm— ply the major portion of his reduction
11.11111 11 1111.11 111 rich 11,11“? no effort. When it comes er basis. in operating expenses to his advertis—
111111111 .1, 11! '11 to soliciting these folks for some wor- Too many supply houses have in— mg. expenditure. The producer 0f ad-
1‘. 11 11 111 1111 thy community enterprise the money jured their own business by giving vertising space is not the only one to f
11111 1 1111111 11 151 never forthcoming, but let some some printer enough credit to allow suffer under such a program. 1
1.1111 1 11 1111 1.1 slicker, come along with a. proposition him to install a printing or newspaper 1 In these days when miles means 1
1 11 11 111 11 111 1 1- to make one rich which he sleeps and plant in a good field against an estab— little to a shopper, the small town mer— ‘
1 11111.11; {‘1 ‘1‘ these same folks will loosen up with lished plant that was doing a nice chant’s most powerful competitor is I
'1 1 11.11 1:11 1f the family sayings and put their piece of business and making a fair not the dealer in the same line in
l1 g1. 11 11;- money Into the scheme. They seldom profit. With competition in the field the same town’ but the dealer in the
11 1'11 1:15.111 '11 (Bl/611' see their money 01‘ the slicker down went the prices; all profit was same hm m the large city. Thus 1
111111111 11 111 11 111 agam.—Dassel Minnesota Dispatch. lost; new equipment that the estab— when the dealers in life’s necessities in '
1 1-512} 3 '31:.11 ‘1 ' Here’s a moral for every citizen to lished firm desired could not be bought the small town relax their efforts to I
111111 11115115“ follow. and everyone lost in the end. , film-m the patronage that should be
1 1 1111111. I ' ‘ ' We heartily commend the policy of 5:31:11? gige jibe most valuable sup—
‘ 11.1.! 31‘ ! :.. A DIVIDEND PAYING PRINCIPLE this organizatmm and trust that the 1toutions toedia 011:1 o'f the larger mm-
11111111 1 111 1111 '_ . time is at hand when the executives of persons whowhafér tllalatrons away.
1 f1! 1 1 We recently saw a card addressed to :11 newspaper ind priming supply vested in PYOPETW in til: $311311!le "'
111111 .1 111; 1. the salesmen of a certain newspaper 213:5? $1111 find 1‘} t0 the” advantage and who secure their livelihood out of I
1 11111 11 111,111 1 1 and printed supply house doing busl- * h 0 3? 0f their customers to adopt the business activity of that town ‘
1 11111 .1 1 mess in Oklahoma that interested us :11; 1a policrand make it one of their should realize that the disappearance
1 111111 1,1 11 tremendously. 11.] stated: “Why We say 9 nite DYIHCIDIES.:-Olflahoma Press. of many small towns during the last '
11 , 1 3 again that the Blank company never - decade has been due largely to a 130k
1 1111 .1 1111-11 1: has held a mortgage on a printing COUPON 53132: G0 OVER of consistent business guilding efiort 1
1 1 1 111 11 111111111 plant or any other kind of business. DEALERS, PUBLIC in periods when it was most needed.
: i 11 -- 3! 21.1111 1. 1 We have always felt that by holding a C . . Business goes where it is invited. '1
1 111 1 111 11 1 11 mortgage we would, in a WW1 be help- dailifpon Sales.1— We notice various It is particularly sensitive to favorable :
1 111 11 11 111111 11 ing one printer compete against an— s are publishing ads for their invitation right now.
_ 11 11 .11 1 1 .1 . . local stores conSISting largely of Small ______________
1, 1 11 1 1111111 1 other. That is absolutely against the boxes made u i th
3 2i :5. ‘1‘ 15.1” 2. policy Of this house. pons ’ The top3 i1?ustr:t'form (Elf fiend Have your neighbors ever dropped ;
. I ’ “ 1.. '1; . 1‘ u ' 1011 an 63 I : 1 :
1 1 11 11l1 11 T1113 131an company has never com- shows a large pair of shears cutt'n mt? your home to borrow the weeekly :
1 11 1111 1111 11 1 promised With a debtor for less than through the bold wo d P i g col ection of mrcular letters, handbills, 1
1 ;-11 1:11 111 11.111 1: 1 one hundred cents on the dollar in 75 bargain is shown in 521811 31(1):): mime etc'fihai the users think are as gOOd 1
1 .11 11.1 1 11 1 1 _ - as ver isin in our f ‘t t
11111 <1 1.. 1 yearS, but we prefer to do so rather . g y avori e coun y
11111111 111 1111 111 ing up the ad. The reader has to clip newspaper? .
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1.111111311113411 9'1 ‘
"-1.1 1111 1' 1.1 1,1 .
H 2111 '« 13:1: .2.

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5 5.5 r ' ' 55
5 5 i a
5 October, 1931 THE KENTUCKY PRESS________P_a_g_e_Ll‘fle_e_ 5-5 ‘5 5 5
' _—————-——————"_—-'—"——_ “"’ 5 . 5, .5
, , 5 5 ‘
v v V 5. 55 ~ 5 5
The Richmond Dally Register 5 5 5, 5
5 The newspaper now known as The The paper has not missed an issue of community, never hesitating to criti- 5 5 5 5
Richmond Daily Register, printed in at least six pages with possibly one else any public official or institution ' 55 15 5
Richmond, Madison County, Kentucky, exception In this case a storm in .which he believes to be either wrong 5 ‘5 '
dates from the year 1880. It is the the county blew down wires, prevent- or right. ., . '5 N 5
direct descendent Of a paper WhiCh ing the use of current for the press. A feature of the Register is a col- '5 » J 5
dates back to the year 1866. A hand bill with only the name of the unm written by Mr. Johnson which 5;:55 . 55
The paper from WhiCh it decended paper on it was set up and run off on he calls “Scrabble.” In it he has ' 55 a 5
5 was started in 1866 by James P. Hur- a job press by hand power. This hand many clever gags and wise sayings. : 51 ‘ ‘
ley. It was a democratic weekly call— bill was distributed as an issue of Sometimes the paragraphs in Scrabble 5 ‘5 .5 5
ed the “Madisonian.” Hurley ran the the paper. take the form of short editorials or 5 5‘5 .‘5 5
Madisonian until his death a few years On January 1, 1924, Saufley gave up possibly humorous criticism. The ac- 5 55 5 5 5
later. His son, Frank Hurley, then active direction of The Register to ac- tions and problems presented by Mr. ,5 5 5 5 =1
assumed control 0f the paper and ran cept the position of Insurance Com- Johnson’s “infant daughter” are com- .5 5 ’5 5 5
it successfully until 1880 when he sold missioner of Kentucky, to which office mented on in Scrabble and these com- ' ' 55 '5 ‘
it to Grant E. Lilly, a Madison Coun- he was appointed by Governor Fields. ments afford the Register subscribers . . ‘ 55 =15 5 5
‘ ty man- Lilly Changed the name 0f At the expiration of his term he was no end of amusement and pleasure. 5 9 . 5
5 the paper to “The Register," and 0011- reappointed, being the first to ever re- Mr. Johnson is a hard worker and 5 f 5 . 5
tinued to run it as a democratic week— ceive reappointment for that office in is surrounded by a staff of 1'7 capable I 5 .5 5’
- 1y, Kentucky. He continued as Insurance men and women. James A. Miller, ‘ , 5 5
In 1908 a second democratic weekly Commissioner until the latter part of the city editor, is a graduate of the 5 5: 5 ‘ .- 5
named the “Climax" was started in 1929 in which year he resigned to ac- University 01' Kentucky where he stud- 5 5 5 > ‘ 5
Richmond by T. N. Barnett. Barnett cept a position with the Inter-South- ied journalism. Before coming to the ‘5 ‘55 5 5 , 5 5
continued to run the paper until 1914 cm Life Insurance Company of Louis- Register he worked for the Lexington f 55 5 5 5.5 5
' when he sold out to S. M. Saufle'y, a ville. At present, in addition to his Herald. Johnson is always the first i 5 5 5‘5 55
native of Stanford, Kentucky. other duties, he is editing the Islic to arrive at the plant in the morn- 5 5 5 :55 5
Mr. Saufley’s father died early in a company paper. The Islic is an ing and the last to leave in the eve- : 55 . 5 5 ' ‘
life and left him as the sole support insurance news sheet which is sent hing. He does not overwork his staff 5 5 5 5
of his mother and sister at the age over the country to agents every but requires them to be as efficient and 5 l 5 .5
of 16. He sought for work and was month. diligent as possible. 5 5 5 55
given a job on the Interior Journal, During 1924, E. T. Wiggins and R. The Register at present has a cir- 5' £55 5 55
a weekly of Stanford, run by E. C. G. Dixon, former assistants to Mr. culation of 4,500. The circulation list : . 5 5 ,5, 5
' 5 Walton. He worked for Walton until Saufley, ran the paper as editor and has been steadily growing since John- 2 5 .5 555, 1‘ ‘5 5
5 he obtained a position with the State manager, respectively. They had no son took charge in 1925. The price 5 5‘ 5 5‘5 5 ‘5; 55
Journal in Frankfort, 8- few Years later. interest in the paper, being tempor- of the Register is $3.00 per year in 55 l ’5 5155-52“ 5
5 After remaining there for some time arily hired until Mr. Saufley could Madison County, 10 cents per week in 5. 5 5555 551
he was made managing editor of the make permanent arrangements for its the city by carrier, and $5.00 per year 5’ 535" 5
5 paper. Sauiiey remained in Frankfort conduct. During this year Mr. Saufley for out of county subscriptions. The 55 5 5 5' ‘5
5 until 1912, at which time he bought traveled between Richmond and subscription terms are cash in advance. “ 5 5 5
the Interior Journal and moved back Frankfort daily, in order that be In 1927 Johnson pilt on a subscrip- ‘5 55 ' 5 5: 5
. to Stanford .to run it. might be near at hand to given advice tion contest which increased his cir- 5 5 5 555 ‘
' In 1914 Saufley sold the Interior and to a certain extent, direct the culation materially. Several WONH- 55 5 ' 55 5
5 Journal and bought the two Richmond activities of Dixon and Wiggins in while prizes were given away and 5.5 5 .55 5‘5 5
weeklies, The Register and the Climax. publishing the paper. the contest proved quite a success. 5 5 555 5 '5
He combined the two under the name In 1925 a man came to be head of The Richmond Daily Register is 55 5 5
' of The Richmond Register and con- the Register who has since improved probably the best equipped small town 5 5 55 5 5
tinued to run it asa democratic week- it so that it is now one of the best daily in Kentucky. They have only 15 5 55 55. 5
ly in the old Climax Building on First country ldalilies in Kentucky. This recently purchased a new Ludlow type 5 5 ‘ 5i 5? 5
street. man was Keen Johnson. Johnson re- casting machine and an Elrod which 5 j 5' 5
5 In 1918 Mr. Saufley erected a new ceived his first journalistic training makes all kinds of borders, column 5 35 5 ‘
‘ building on South Second street to at the University of- Missouri. He rules, etc. A duplex press is used in a 5 5 5
house his paper plant. On the advent later attended the University of Ken- printing the paper and a flat bed press 5 5 ‘5 . .5 I
of occupying the new quarters the tucky where he received his degree. is used in the job printing department 5 5 " .5 1
paper was changed from a weekly to His education and work was interrupt— for work too large to be printed on the 55 5 5 5_55 5
that of a daily. ed by the World War and after a regular job press. The paper owns 55 ‘
1111924 The Register was incorporat— lapse of six years he resumed his and operates three linotype machines. . 5 ‘; i 5
5 ed. Saufley insisted that all his em- journalistic career by editing a week- The average country paper cannot af- . 5 5 555555 , 5
ployees buy some stock in the corpora- 1y paper in Lawrenceburg, Kentucky. ford or either has no need for more ' 5 555 ‘5 5
5 tion. Those who couldn’t afford to He remained there until 1925 at which than one. =‘ 5 155'5
buy it outright were given a share and time he bought a half interest in the The paper has an extensive and very 5 ’ 5‘ 5 5 55
the money was taken out of their Richmond Register from Mr. Saufley. complete job printing department. Two . 5 5555
‘ salaries until it was paid for. In one He moved to Richmond and has been 101) printers and a student W110 WOTkS 5' i 55 5
case, a nearo pressman could not af~ there ever since as editor of the Regis— extra are employed to do the work 3 5 55 5 .5 5
ford to buy the stock nor have the ter. from the County and from the City 5 55 555 '5
‘ money taken from his salary. Con- Keen Johnson is known throughout of Richmond. A great amount of job 55 . 5‘ f
sequently, Saufley raised his salary the south for his ability in editorial work is also done for the Eastern ‘ 5'5 5
5 $2.00 per week and deducted this writing. having turned down many Kentucky State Normal School and 5 5!
amount from his pay until the stock flattering offers on city papers in or- Teachers College which is located in 55 5 ‘ .5
was paid for. der to be his own boss and edit :3. Richmond. Job work is emmated and 5 5 ' 5 é
The Register continued to thrive country daily. Many of these offers a 20% profit added before a. price is 5 g 5
and grow under Saufley’s direction. required him to do nothing but edi- given to anyone. The paper has ex- - 55 5
’New equipment was added whenever torial writing. In his editorials he perienced a slight bit of annoyance 5: 5 . ‘5
5 it was needed and possible to do so. strives for that which is best for the by being underestimated on job work 3 ‘5 555 5
5 .: ‘ 55
5: - 5 5
. 5 5 5 .
.5 5 . ‘. r
5: [55,; =‘

 it» I I II, .
“3:" :ii I s ‘51:: .
33 :33 iii 3
IIIIII ' 3 '" ' II, Page Four THE KENTUCKY PRESS October, 1931 I
3:13 i '3; 'I 1 _ . . '
3333 I I: 3. 5g :pgfgIvegkgIgIvIfiggws Just begun TWO SETS OF FIGURES REVEAL 3
l: 3, I::I.I_ ; 1" ~ 3
33333 I;3 33' 3.3 In one case the Register made a PRINTING HOUR COSTS STILL HIGH 3
1333; 3 I l3 3 price of $10.80 on some work on which -——————- ; ,
3.3333 33 3233 I I33' a 01153011191” had a$ked the Price- Franklin Price Catalog and United Typothetae Figuries Given '
33333 III I33 I III Knowing that the customer intended Below
33333 I 'I , to get a quotation from the new week-
3 33 31. I3 I3 33 1252;231:351 jagilwgflsrzge t::g1s(t);:rar:pa—I Because of the depression and lower prices on raw materials, some printers I
333 Ii 3333 .1333; 10% 3 profit insteag of 20% 33in order have felt that they should make drastic cuts in the price of their work. I
33 333 'I that the price would not seem too But printing costs are practically as high as they were in 1929, and any 3
3-33 "I 'II '13‘3 33 high over that of the new weekly. The printer that slashes his prices will find that he is losing money.
» 33333; 3;: 3 33:3 customer came back a few days later In August the United Typothetae of America released their records of
33 3313" 5 ‘33 333333 and confidentially tom the Register Hour Costs as found by their members for the year 1930. These costs were fig-
‘II 333- 31‘ I" 333, ripresenta‘t'f’ e that he was much too ured without a profit. The Franklin Price Catalog published on September 1
733' 333 5133‘ :33. h3gh on hls prices, saying that the anew set of n ur 'H C t t k‘ 3‘ t o ideration m r in of rofit
EI31'I it ,If : 3:33. weekly had offered to do the job for g es on our OS 5' 2 mg m 0 c ns ' a a g p I
- ”I; 33 11% 53:33 3.33 $7.40. ”the W0“: ‘
33 3' . 3333 3 33 33 The representative of the Register The two sets of figures are given below. They were arrived at independently 3
313333 3 333333II I13 3 gave the customer the addresses of of each other and show about what a print shop should charge for Hour Costs.
33333 3.13:3 3‘33: three large metrspohtan printing Franklin Ptg. Catalog U. T. A.
:' 333.3 I} 3.33:3 ‘33 h0use5_and 301d him to write to them Hand Composition $360 $3.75
. 33,33 3 I3: ' I33 for 9533ma393 0“ the fame JOb- The Slug Machine Composition 4.00 3.70
.I , 113313 HE: customer dld so and returned several
II 33:3 3 III IIIII days later to show the representative Monotype, Keyboard 2.80 2.41
' I33, 333 III’3 I 333333 the following estimates: $15-20, $16.80, Caster ....... 2.40 2.65 I:
333 3 3 3 :I and $17.00. Incidentally the» Register Ludlow Typograph 4.00 None
." '33 I I =1. ' :3 got the job. I was told by a repre— Platen Press—Hand Feed
31- '33 . 3 I {II 3333 sentatlve Of the Register that estimat— 10 x 15 or smaller 2.10 1.98
1933313333.?35311 III, 133 loushly he ninoulfd $331333 that thesfI 12 x 13 orlarger 2.40 2.35 I
II 333 I 333133 ';5_ 30b ggIIgndEI/gaee 0 $5 '00 “orth 0 Universal, Colts, etc. 2.30 None 3
3 333333 3 33.3333 13 Besides printing their own daily Platen Press—Mechanical Feed
‘IIIIII _. 3.3 IiIIII 313:3 paper. the Register prints the Eastern 10 x 15 or smaller 2.00 2.07 3
33333 I 3' 3,333} I I3 3 Progress, the school DQDSI‘ of Eastern 12 X 18 01' larger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.30 2.37 3
:I 3333 , I. 133 3 3;? Teachers College and The Berea News, Auto Cylinder Press—Mechanical Feed
'~‘ :33 3‘3 3331.333333231‘3503333333331533 Siliibeliiigfiucg. 12 x 19 2.70 2.76
-‘ '~'~ sII2I;.'I I ': ~ ' ~ — ‘ . - “2‘ ' ’ ' ' ‘...‘:..~.~:~:77: W¥ww 4‘ w
.3 I333 3IIIIIIIIIII 3" Pantagraph. a repubucan weekly, IO_ 17 x 22 . 4 .ML “WKMLW .
III III IIII cated in Richmond across the street 20x26 340 3.90 '
.I 3. _ 3; 31:33.3 3;; ‘ . Cylinder Press——Hand Feed
33 I I, 131,333 33.‘ from the Register plant. The Fanta-
IIIII 313333 3333: graphiseditedbyaMr.Smith (known 22x32 (Pony) 3.60 3.97
IIiI'I‘II IIKII 233‘; in Richmond as Pantagraph Smith) 25X38t032x44.................................4.20 4.70
313333: 33M 7'3; who goes to the Register plant early 38x50 540 5.46 3
33 I13; 'I 1:33 33:3 every morning and gets the type of Cylinder Press—Mechanical Feed
III III III 3:13 those stories he wants ’60 Drmfln 1115 22 x 32 (Pony) 3.40 4.55 '
i3 333.133 weekly, before the forms of the pre- 25 x 38 to 32 x 44 . 400 500 3
33 3II:I I3 33133" :3; vious day’s paper are torn down. The 38 . 50 3 ’ '
:II'Ili 33 3 I:;'. Registerchargeshimaverysmansum Ix 500 4.89
II III IIIIIIIIIII III for the use of the type and he can A—Rullng Machine and Feeder 2.70 3.25
3}. .333 33330;: 3:33 consequently publish his paper for al- Ruling, Three Deck Strike 3.00 None ‘
I‘I‘I 333 333 most nothing. I was told that the B—Men’s Hand Work 2.40 1.52 3
II 3'33 ‘ II ' only time he ever needed assistance C—Small Bindery Machine and one girl 1.60 1.82
3" 33>3I '3333333333 3 gag?“Effigfifieaxgin‘fsasoghfii311:5: Second Girl .80 None
IIIIj 5"e,,.3 III, 4. J -_ . __ - ,
I33 333 "333.3333, II In March of 1928 Mr. Jehnson got gutggrlsbgiiciinWork 1.00 1.13
3333' IIIIII (“135.3143 page paper which he called Fl‘ g . e 280 2.61
333' j 3}}:3333 333 the Progress Edition. He was assisted o dIng MachIne, 19 x 24 or less—Hand Feed 2.00 1.95 I
3331.3 III I IIIII'IIIII 33333 in the ‘vork by two professional special Folding Machine, larger than 19 X 24—Hand Feed . . . . .. 2.40 2.56 I
. 3 333 133 "'3 edition promoters, in addition to his Folding Machine, Mechanical Feed 2.80 2.75
. 33; 3 I 33333 regular staff. The Progress Edition
33333 3 III: 3"; contained much interest material . M 3
:3 33323 3 I3 3‘3" about Madison County. It exploited The Register does not use any one County Times. The Madison Times,
> .333 1' 3.333333 the advantages and resources of the particular system of bookkeeping. Republican, was started in Richmond
3 33 31 33‘ city and county and was the object However, they do use special job work in 1930 by F. H. Dahl. The paper
3' 3 I33 of much praise over the State. and circulation forms. Mr. John— Iwent broke and was taken over by its ‘.
I 333 “:33 II Local advertising rates are 35 cents son knows just how much money it creditors on May 1, 1931. At present 3
l 3 III3I3 III per inch unless the advertiser signs takes to run his paper each week and it is being edited by Mr. J. Preston 3
. 343 '33» a contract to use a certain number the amount seldom varies. Smith.
3 AIS-:33 3 II;=III 31-; of inches per year. They are paid 50 The Register gets service from the w
I 33333 .II II I I cents an inch for national advertising Associated Press, the Myer Booth Ad- Do the-people from whom you buy
I I3 333 I 3333 3'1. but of course the commission which vertlslng Service, and the Central your supplies advertise in your Ken-
.) 31.33 3:33. 3 they pay the company that sends them Press picture service. tucky Press? If they do not wouldn’t I
‘33»3’3'3' 3I 333 I 3: the work cuts this amount down to Other papers published in Richmond it be to your interest to ask them '
1 33 III E3 3 I about 40 cents. are the Pentagraph and the Madison why? 3
'i I' 3
~. .3 1.33.3 333313 “
4:3.- 33 31 3
:1 3,3 l I 3.1-3
33 1333' 33 ‘
I‘Ir','[' :33 £313 3 3:3‘

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E1 .' ‘1 i 11
. October, 1931 THE KENTUCKY PRESS Page Five 1 1 1.; 11
”Wm-H ,1 if 1 j; 1
The hiewspeper a Public Sewnce Bureau 1 1 1
‘ i 1
(' . . ‘ 1
By HOWARD G. WILLIAMS clear up the “red light” district of any the larger cities many cases where the ‘ : 1 :1 1
The newspaper is 9» public service town would be a “feather in the cap” reporters have received the reward for 1- 1 j l
bureau in many erECtS- It does good for any paper to claim. Any condition the capture of certain bandits, just L. 11 '1 :: 1
for the community wherever it can, that exists that is harmful to the because he played the part of the de- , '1 .1 1
and all news of local interest is pre— health of the community is also a tective. In the manner that the re- 111,1 1
sented in a way that the 131110110 can mark for the paper to hit. The health porter develops his methOd, depends 2 3.1 1
i readily understand. It should, with the of the community is certainly one of his success. There are only a few that 1 1 ‘ 1
1 public in View, give all of the things the most important things that can could do the right thing at the right 1' 1 1 11 1
that the public is entitled to know. be discussed, The people of the town time and make the discovery. They 1 1 ,
There are many things that would would certainly follow the leadership must be very keen to sense things 1 1 1 11
pass un-notlced unless of great imp-or- of the paper if will only begin the and quick to act. 1 11 1 , 1
tance if the paper did 110*, present the crusade against the unhealthful com The papers should proceed to print 1 1 ‘ 1
facts to the people and in this way ditions. Another type of public ser- the evidence that its reporters bring 1- 1 1
allow the functions of the town to be vice is that of protection such as in on such cases but they must be 1 1 :1.
1 understood by all the citizens. against burglars, hold-up men, etc., very careful not to print any libel in ' 1 11 _
‘ Quoting M1" Radder, he says, "DO bllt there is another type 0f pro-tec— it. The evidence must be the truth “ :
not avoid news. Tell it- Avoid pri- tion that should interest the public as and the paper must stand ready to 1 1-1- 1 I 1
vate scandal always, except Where its much as does this other. That 13 the prove any of it in case of court action. 1' ‘1 ’ '1 _
court record or vital statistics concern safety of structures. The paper should There have been many cases where 1 ,1 1 1 : 1
the social structure. Then point out expose any old structure that is sub- the paper figured in the conviction. 1 1 1 1 ,' 1
its lesson in the telling as the novelist ject to condemnation as a public men- One case in particular was where the 1 1 1 1 1 1 1
or the dramatist would do. Tell all at"; Things just mentioned are not paper talked against the political 3 11 1 1 . 1
v the public scandal. The paving con- usually noticed by the public unless it rulers of the city and caused so much 1 ‘ 1 11 1
tractor who charges the city for rock would be that of the robberies. There trouble there that the police investi- 1 ‘ 1 1 1
excavation when only digs sand, who was a case cited once that a certain gated and as a result indicted fifteen 1 1 1
lays concrete between curbs thirtY- part of town. It was fairly well under of the councilmen. There could hard— 1 , 1 .1
two feet apart and sends the city a way when the paper came out with ly be any greater public service than 1 11 1
. bill for a forty—six foot job, should be a daring statement saying that the to save money that could be used. in 1 1 1 . 1
exposed, and the paper is an enemy building was not being built according ways that would aid public health or 1 1 :1
of society that Will not search out these to specifications. It so happened that like types of public need. 1 11 ‘
,‘ facts and boldly publish them. The an inspection of the building showed The favorite type of crusade that 1 1 1
newspaper that will ignore the story a weakness in the concrete and also is found in the city today is that of g, 1 . 1 111 1
1 to give space '00 501118 pleasing sun— in the strlhcture. The construction the Community Chest and for Com— _1 11 1 1171,1 1
1 shine thesis that is good reading any company was forced to wreck the munity Buildings, This the one type 11 1 , 11
1 old time and in any 01d place, may serve building and rebuild under official sup— of crusade that the paper is complete— 1 ’1 1 1} 1
,7 , the needs of a cult, but it will never ervision. This was uncovered by a h, justified in boosting since there is 1_ 1 1 11,. 11
1 serve the needs Of our country.” ' porter that had at one time worked public gain for the town and the pa,- 1 1-1 1 1
1 The paper can, if it only will bene- with a construction company and by per would be doing a great public 1 1 11 l 1
1 fit the town in which it is located by chance had seen the workmen mix— service in backing it. The community 1 1 .
‘ noticing the needed improvements ing the concrete and had checked up benefits from any kind of a commu— 11 1 l ’1
1 there. There are many things that the on the blue prints as to the rest 0f nity building or fund, and the paper 11 1
people would back if only they had a the building. This was certainly of is merely carrying out its plan of 11 1 l1 1
leader. In this case the paper can be public interest. When one thinks that public service in doing all it can to 11 1
' the leader and the people will maybe at some later date that build- aid it in the campaign. There are also 11 t
be sure to follow it. There was on a ing might have given way, and that many other types of campaigns that 1 i f 1
certain street in a Wisconsin city a many lives might have been lost, it is are right for the paper to back such 1 .1 ..‘ 1
very large mudhole and that it was realized that the paper was acting for as public parks, children’s play grounds 1; g 1 , 1
1 gradually getting worse. The paper in the public good of the town. etc., as long as there is no selfish gain 1 E }
each issue would tell the exact size The reporters of the newspaper are for the paper, If any greed on the 3 j 1
or it and how deep it was. It was not its eyes in a large use of the word. Of part of the paper enters intothe cru- ‘, 1
long until that mudhole was filled up course there are many things that sade, it no longer is a public service 1 ‘1 1 1
and repaired. The people probably come