xt7d251fn35m https://exploreuk.uky.edu/dips/xt7d251fn35m/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1930 Vol.2 No.4 text The Kentucky Press, April 1930 Vol.2 No.4 1930 2019 true xt7d251fn35m section xt7d251fn35m 7 ' 1111111
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1 1 0f, By and For the Kentucky Newspapers 11 11 .. 1
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1‘ 3 Volume Two APRIL, 1930 Number Three 1% 1 11g , 1
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IHE KEN I UCKY PRESS
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1 0f, By, And For The Kentucky Newspapers ‘ 1 11 1 11
1 _______________——————————_ 3 111:1 ‘ 1
1 Volume Two APRIL, 1930 Number Three , ‘ :,1 11 11
. ___—_—_————-——_—_—————_—__— 1 1 1 l1 1“ 1 l
1 SUGGESTIONS OFFERED 1 11
I COURSES TAUGHT IN FOR MAY ADVERTISING EVANS PLANS DRIVE 11 1 11
‘ ’ 1
1 JOURNALISM SCHOOL Keynote of May Retailing FOR M E M B E R S H I P ‘11 1,; 131, 1
Summer and Out—doors, Sports and __.__ 111 ‘ 11 1 .
Maximum of Fort _five Semester Touring. Preparations for Summer EX— . 1 11 " 11 111
A Hours 15 Offered in the University Odus will tinge all May retailing. Sum- ourKfzfilgfntsfizpe; to Enron Every :1 11 1 11
1 of: Kentucky mer in all its glory and healthful ex— y a e ewspaper In 111': 1‘. 1 1 1
ercise offers an appeal for all stores. The K- P- A- 13“- 11 1 11
‘ *—— . Value should be stressed, utility and ——-— 1% <
1 By Frances 1" Holhday merchandising emphasized. By President Evans 1 1 71 1
'Ijhe department of Journalism of the May Sales Events A membership campaign, having as 11. 1 1
UmVBI‘ISltY 0f Kentucky, under the Housefurnishing Sales; Linen Sales; its Object the enrollment of every news- 11‘ 11 1 . 1
supeersmn 0f PI'Of' EDOCh Grehan, Of‘ Silk Sales; Wash Goods Sales; Fur paper in Kentucky in the Kentucky 1-1 1. 11
fers 13 courses With a maximum 0f Storage; Outing Goods; Builders’ Hard- Press Association, has just been 1:. 11 . 1 1
45 semester hours WOYk- ware; Moving Day Sales; National launched. Letters to all members of .1 11 1 11 11
1 F0111“ DI‘OfeSSOl‘S teach the following Baby Week; Nation Sale; Fancy Goods the Executive Committee has been sent '11 1i 1 1 11
‘1; courses: Reporting “W0 .semesters) Sales; May Sale of Undermuslins; out by President Herndon Evans ul‘g- 111 1i 1 1 1
1 Miss Marguerite McLaughlin; Law Of Sterling Silver (May 15-June 15); Sales ing them to compile a list of non—mem- 11:- 1 1 1
« the Press, Community Journallsm, of Outing Gaments, Sport Suits and hers in their various districts and then 1 ' .1 111
Newspaper Administration, Ethics and Sport Accessories; Springweight Shoe begin a drive to bring them into the 111 1 11‘ 111
Principles, Editing, (two senéesteri) aged Day, about May 15; Straw Hat Day; association. 1‘11 ‘ 1 11
History Of Journalism, PI‘O - Vic 01‘ - Furniture Festival; Screens and Screen . . . ; 1 1
1‘ Portmann; Etymology, Verbal Criti- Doors; Summer Apparel; Bride’s Trous- “113111: £16310??? Ofdthe assomuop’ 1i 1 1 , 1
‘ cism, Editorial Writing and Critical seau Sales; Graduation Gifts and Ap- enou 'h fie“: a we, Ioes not contain 1 11 1 1
1' Writing, Pl‘Of- Enoch Grehan; and parel; Decoration Day Sales; Umbrella in thge state 3:138:11 f in Every dIStht 11, 1 I 1
Feature Writing and Advanced Re— Sale; Boys’ Apparel; Summer Foot- h‘ h n e oun several pa- _ 1' , 11
- 1 porting, Instructor Gerald Griffin. wear. pers W 1c are not members 9f the as- 111- 1? .11 1 1
Typewritins‘ sufficient to present Memorial Day—Decoration Day Sym- 5126113133115???wa101111115 A1c90k " ‘1 1 f
1 stories in a typewriten form is a re— bols should be patriotic and memorial. of the aspsocfat' e tash. t 118 the “115111 1 i1 1 ‘ 1 1
quisite of Freshman Reporting and Flags and national colors should be f blon 0 avia arge group 111?; 1
1 supervised practice is required for five draped with black and purple. Wreaths 2111:1311”), men? 815. prsesen , at the mld' 1 g 1 1
weeks. Articles, in WhiCh the news is of evergreens and sprays of flowers are E ditir 11;: ”55011.1 omelsetdngxt July. 1 1. ' 1
gathered and written by the student appropriate. tainin th in mile 8110.61.39 e m re- 1 ; 1
. are corrected and criticised. Miss Mc- May Moving Day . g .9 presen public1ty'1aws and ‘1 . 11 1 1
Laughlin bases her theory of reporting The first; day of May has been her— m appreClatlon 0f thls serv1ce every . 1 ‘. 1
on the fact that students should be alded by humorists as the “World’s ilewIspcapIer ”,1 the state should feel 01?‘ 1, , 1
well-informed. Following this theory, Moving Day,” and there is more truth lga e 0 Slgn up. The membership 1 j 1i :1 1
she includes in her course such in- in the saying than some of us think. fee and dues are small and there 15 no 11 131 1
1. formation as will give them a know- A large number of people change their reason why every paper m 111.16 state 1 1 1' 1 ‘ 1
ledge of what is going on in state, quarters on that date, and other days should not belong. If every editor W111 3? i, ’ 1‘
national, and international politics, not very far removed on the calendar muff” 1.11.3 the Old Sun???” 5011091 plan 1' . '1 11 11
1, sports, society, and important events. from the first of May. or anitmg a member and df’mg all 1131 3111
1 Emphasis is placed on a reporter This being an established annual he can toenlarge'the membership, then . 1; 1‘ 13111
knowing his environment. Miss Mc- event the need for housefurnishings the ass°9lat1°n W111 become a real pow- 111‘ ~41 u’ 1
Laughlin takes the privilege of criticis- Wm be apparent. 91’ and! If We operate for “Other h‘m' 111 11 1 1 1
1 ing personal manners and character- Decoration Day is a memorial of the dyed years’ we mlght become 513mg 111 , {1 1
iStiCS that She may help the student to soldiers who gave up their lives in the enough 1’0 1211.101 a member on the h1gh‘ 1,111 ' 11 11
‘ cultivate poise rather than assurance. Wars of the United States, the dates way commissmn! 11 1 .1
. Law of the Press is a study of the of which are 1776, 1812, 1846, 1861, 1998 AS a special inducement new mem- 11,1 , 1‘11 31
i laws that affect the press in regard to and 1917. While symbols of the crosses bers Will receive the handsome electro- 155 I 311-11
1 libel, contempt of court, constitutional and monuments may be used, it is un— types denoting their membership in the 131g 1 - 11 1 1,
1 guarantees, copyrights, and United wise to depict a grave. Kentucky Press 15550013171911 If I ac- 1 11
j' States laws in regard to publication. A Message to Mother compllsh nothing else during the year, 1:1 : .1 ‘1
Community Journalism classes make It’s just a simple message I do want. 15°30 out With an increased 111 ,111 1 1
a study Of weeklies, and small city Bringing love and hope and cheer. membership in the association. 1,: ' . 1
dailies, considering their problems, To the best one of all mothers —.—————— 1 11 ’ 1 1
contents, promotion and other matters On the best day of the year. Cecil Williams says: “Big news for , 1 , 1 , 1 1
1 peculiar to this branch of journalism. And the best of love is in it KPA members—‘Dusty’IMiller, newspa- 11111 I1 . 1 1
1 Special emphasis in this course is That my heart knows how to say, per man and humorist 0f nation- 1111 S 111 1 1
‘ placed on the weekly newspapers. That’s my message to my mother, wide reputation, Will be 011 the proram 11-11 ' - , 1 , 1j ,i
1 . Newspaper Administration deals with With my love, on Mother’s Day. at the mid-summer meeting luncheon 1‘1? , 1 , 11.“
the best methods and procedure in May Window Suggestions at Cumberland Falls, Friday, April 18 3111‘ , 11‘ ‘ 1
1 the business end of newspaper work. Out—doors; Summer; Sports; June —-big time being planned—we want the ' 1’ _ 111
(Please Turn To Page Four) (Please Turn To Page Four) biggest attendance in years.” 1111 '. 1 1
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I . Page Two THE KENTUCKY PRESS April, 1930

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l i’lii‘EEu .i- C the right of a newspapei to see, and l

» W E T H E K E N T U K Y P R E S S this was one of them. What it does I
EEEEEIEEI? E with the information thus gained is 1
EEE %; ————————— _ _ quite another matter. If it abuses the l .
l ; Official Publication of the Kentucky Press Association privilege, there is corrective and puni-

‘E 3,. ———-—-——-——-———~ tive law. If, on the other hand, it uses
‘. ‘iEfg‘é VICTOR R. PORTMANN, Editor-in-Chief it with descretion and courage, the peo—
i 7.1.553. E FRANCES L. HOLLIDAY, Assistant ple have a safeguard in the transac—
:giIEIEE i, _—__————— tion of their business by elective of-
fEEE E_ Published by the Department of Journalism, University of Kentucky, Lexington ficers. There is here a balance which
I IEEE,‘ EV ~ Printed by The Kernel Press has been found to. work for the public
I. :1" 1E .ng good, and which Wlll not lightly be sur— .
'5 {Mitt . rendered. A justice or other judicial
. ‘1 ll” “f EzI ‘ ' . .
EIIIEEIIE E," Application Pending for Entry as Second Class Matter officer who seeks to take it away is I
»1 1 it _-I —————v~#-—~~e~ --*——‘"—“* W—i"—‘”‘—’ W” *m ~ - - . ~ 5 :
WEE? PRESS ASSOCIATION OFFICERS Eng? giiizingeixspgiggofficml epitaph.
5. 5,,IEIII'1IE E 5 HERNDON J. EVANS, Pineville Sun, President E
-. 5‘11““.53 ‘ . , _ - ~ _ . - " .
. E‘I i. j JOE T. LOVEI‘T, Murray Ledger Times, Vice PicSidIent . PRACTICAL JOURNALISM l'
1 EEE:;‘1LE i :I JAMES T. NORRIS, Ashland Independent, Chm. Exec. Committee .
‘: ”Eli, E31 E ’ I. J. CURTIS ALCOCK, Danville-Messinger, Secretary-Treasurer The Press calls your attention to the \
E, {E E El E .____.————-———-—-—-————-———-—-———- news item devoted to the practical ap- E
1:13;? E»: l’ E W plication of journalism as practiced at
’IEQE» E E ”“3 the University of Minnesota in the I
'3 (Eli E' ‘ E MEMBER 1m sending out of student teams to edit a
l "a.“ E“ W Member fling-a country newspaper for one week. This E
IEEE E: . “-1—..95'15‘315’t-“g-r . . is also done in other schools of jour— “
- -} {IEEEW :5‘ K ‘ TUCKY PRES NATIONAL EDITORIAL ASSOCIATION nalism, and, if the idea meets with the E
{E , 1? approval of our Kentucky editors, the l
. 13' E3 ASSOCIATION Kentucky department of journalism E
E “E E , ORGANIZED JANUARY. 1869 .__....._.__.—_.—._ would like to put a similar plan in 0p-
1 1EE) 71:5 - .
- l :EEEEE E: E _w;_____________________—__——_: eration next fall. Will your write us
E “"13 EE 5 ' ' of the Ian and if on
El liv.‘ . ANTHONY H. WOODSON appear in this issue. We again enclose y?“ 01mm“ ,1? . y .
“E E? El E —— the cards and re uest that altho h W1“ 0°”0perate by the lendmg Of yo‘”
EE E‘ “ii. 5 5 q . ’ ug paper? We guarantee success for you .
E'i 1i5‘I ii} .I Kentucky newspaper folks lost a val- you do not have a news item to send and the students I
E‘l EEEEE ’; lied and lifelong friend and the state in today, that you keep them handy 1:15: .1. .
, . E E’ 153E E one of her foremost citizens in the for future use. The Press hereby ap-
1V ii. 5;. .
E35 iEIiEi‘. E E death of Anthony H. Woodson, asso— points each and every one of you as O tEHEIlNEV‘éEPITfOR 301 in
EgtffsEEVE 1 ' ciate editor of the Louisville Times, special correspondent in your home n e ggss _ of” 0d $0.0m b .1 d
‘-5 Eh’r ‘E. ho wrote his final “30’? on March 28. town for the Kentucky Press. Again, the Courier- ouina an "Wis ul '
““‘E - ‘ W in ' a painter is putting the Sign “The
.l EEE a .5 He had long been a member of the we need the news! Send it in! Tigmes Tom Wallace E ditor." .
E‘ IEEJEEEEI" “ E KPA and his passing is sincerely re— " =i= .‘ ’ I
VIE l',iE E I‘ gretted by the members who will miss JUST A SUGGESTION Thirty years ago, next July, Ml- Wal-
‘1 with; him and his cheery greeting when lacehapplying‘ t? EmmetItIgogan, EditoIi;
’E iEElmE E : “meetin’ time” rolls around again. Per- We suggest that the editor copy the ‘13,: ErtZrTlerirzeiessoeld aapgsiéfiog 3;; 8c;—
‘5 lEEEE : haps WE W111 remember hlmI best as “advertising suggestions” printed each togial w‘ritirl) after etting some g e n- E
EEEHEEE E. ‘ he SPOKE 130 115 at the 135i? m}d'W1ntel‘ month in the Press on a slip, or better, eral es eriegce Thigee years later he ‘
Elif-‘iiEli E' ‘ meeting at Louisville about his “Home a blotter, and piece one in the hands was Iérli’tin editorials for The Times E
E IIEIIIEEE Z . Folks." of every merchant in his town. We find Aftewar d hge was a Washington corre:
l‘: ‘EEEEEE‘ i As columnist on the Courier—Journal the suggestions are workable and prac- spon dent a dramatic editor a traveling .~
:7 Ella E during the last eight years he carved tical, and they may mean more adver— foreign correspondent Associate Editor
e -- 5 ‘ tisin' revenue to your paper. They , ’ 1
,, IIgu .2 an unusual pos1tion for himself With g ._ . . .
‘, EEEEE . “Just Among Home Folks.” He spe- ought to increase the space used and (g, fihe Couriei Journal undei Henry .
ME cialized in the colloquialisms of his certainly offer many ideas for your a ”so” _ 1
;: EE‘W‘EES g Kentucky neighbors, and had an ex- merchatn to put into effect. Don’t for— . For the last Bightyears he has been I
5. iiEEW tended vocabulary of rare and bucolic get to have your merchants tie up their 11% Charge 01‘ the Edmorlél page Of The 1 f
:I ‘H. s wordS, many of them tracing their an— window displays with their advertising. Times: He was Iriade editor at the end E
! E, liEl‘E'E‘i E cestry to the Elizabethan period. He * * * . Of a five years editorial crusade 1“ The
E ,Ii; 1 5,: . _ . . . . . .

, .~- ‘EEEEE'E‘E ET will indeed be missed by his home folks NEWSPAPER RIGHTS Times, amplified by stumping the State .
E EEEEE,‘ ‘II who eagerly read his column every day. __ in behalf of preservation as a State E"
I ‘EIEEEEE‘I E , a: a .1: Speaking of judicial tyranny, a case park Of Cumberland Falls, Ky., Which :

‘3 EltE' i E CONGRATULATIONS in which the Bucyrus Telegraph-Forum the 1930 LeglsmureI approved .
‘: EEilEElli, .‘ E —- was denied the right to inspect the rec- In the course of his travels as a cor- I
l ‘EEE‘IEEE: it; Just a brief word of congratulation ord of the court of a justice of the respondent, M1"- Wallace CITCIEd the 1 l
E TEEEEEJ 1. l to Editor Tom Wallace from the news- peace has just been decided by the 810136, in 1903, and visited Portugal and
E ,E; ‘El . . papermen of Kentch and best Wishes Court of Common Pleas in favor of Spain after the Portuguese had abol- I
' E ‘g‘iIE‘E .- E for many more brilliant years of suc— .the newspaper. The right of a news- ished thIe Braganza dynasty. He toured l
E 5 EEE E'Eii : E cess. paper, as a representative of the people, Europe in 1927 as one of the 25 Amerl— E
E EEiEEE» ' .; *5 * * to see a public record might be sup- can editors invited by the Carnegie
HE‘ . 5 ‘ THE NEWS CARDS posed in this country to be universally Peace Foundation to “make a clinical
‘ ENE] E —— conceded. But here is a judicial officer examination of post war Europe.” He
l V NEE , The editor is indeed gratified by the —minor it is true—refusing to recog- was in Mexico in 1928 when Qbregon .
I EHEEEEE, E response to the postcards sent out last nize it and believing, if he believed was assassinated and wrote articles for ,
E. EE'EEMl . E month‘which provided both a reminder anything, that he would be sustained. The Times and North American News-
E 5. EEEE . 5. and a vehicle for the news items that There are certain records that it is paper Alliance—Clipped. I
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April, 1930 l‘HE KENTUCKY PRESS Page Three 3.33 3’- 3 33
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3 Lebanon, Ky. THE ENTERPRISE Friday Morning—Pub. Weekly 33 3,3 gr‘. 33 3‘ 3
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3 January 1, 1930 ‘:3;3 3.1333 3
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The Enterprise was adjudged Kentucky‘s best weekly newspaper at the 1925 meeting of the Kntucky Prss Association 33 ‘3‘3 3‘3“: 3 3
3‘33: 3 3 .
l—GENERAL ADVERTISING (1. Top of column and alongside reading, or following 3 333: 3 ‘1‘ 3
_ '. 3=“ if: . ‘
11- DISPlaY Per Inch and alongside reading, 50 per inch additional. 33 i 3 333‘ ‘ 3
3 Plate $0.30 333318,: 353
Set .40 e. Minimumforfullposition,10inches. 3| 33 ‘
b. No time discounts. 1’. Contracts must be completed in one year from date “‘ 3 ‘3: 3‘3 ‘3
3 c. No space discounts. of first insertion. ‘3‘; 33‘».‘. .'3 ‘33
‘i“‘."‘. 3‘.
3.. W 3233.33. 3 3
‘ Z—CLASSIFICATIONS c. Classified (Undisplayed) 2‘3 3‘33 ,3 :' ‘
3; 3 3W3
3 a. Display Classifications Per Inch 3‘3 :3 33 ‘3‘ ‘
‘ Political $040 3 Per Brevier line, leaded, 100 per line per insertion. , 3 333 33 ‘3 . 3_
3 Amusements .30 ‘3: 33‘3 - 3
3 b. Advertising inserted under Display Classification Per Brevier line set in black faCe type, 50 per cent 333 33 ’ .3 3
rates can not have preferred position except at ad- 3‘ "3 3‘ 3 3 3 ‘3
‘3 ditional rate. additional. 3. :3 3 3 3 33
3 ‘ (over) ‘3 3‘3“: 3 3 '3 3
~ _____________———-———-—————————————-_-——-—— : 3.‘ t‘ r ‘ 3.
l ‘333 :3 3 3
3—READING NOTICES b. Black headlines charged as double space. 3‘ 33 :3 - . 3 3 ‘3
a. 100 per line per insertion. All readers marked advertisement. ‘3 :3 : 3 . i
.5 3.3 33 . . “ . 3 .‘
‘ __‘____ " """'" """""' '_"' "' . ..:‘ »‘ ‘li , ‘
3 4—COMMISlSION AND CASH DISCOUNT 1). Cash discount 2 per cent. 33 3 33 3‘ 3 3 3 3
‘ - :1. Agency commission 15 per cent. c. Cash discount date 20th of month following. 3 3'3 3‘. 3.3. ‘ 3“
Wm 3‘15'3 .3:
iiiiw ;.
5—MECI-IANICAL REQUIREMENTS e. Full page type space, 13 5~6x20 inches. ‘3 333‘ 3.; ‘3 : ‘ 3 ’
a. Width of columns, 2 1—6 inches. f. Closing date noon Thursdays. ,‘3 33 33
b. Depth of column, 20 inches. g. Halftone screen required, 85. 3 3333 3 ‘3 ‘ 3
0. Six columns to a page. h. Maximum size of mats, 5 col. by 16 in. 133333“ i 3
d. Center double page, 28 4-6x20 inches. i. 12 to 16 pages. ‘ 3‘33 ‘ ' 3 ‘ ‘
__, _ ,__ ,__________,_____ . 333,: " ‘ . .
3 6—CIRCULATION in the heart of the business section of the town, 33335133 3‘ : 3 ‘3
3: a. Not a member A. B. C. and its equipment is all of the latest type, includ- 333.3 ‘3' ‘ . f ‘a
3 b. Established 1886. ing a Duplex fiat-bed perfecting press and two 3333 3
b. Local newspaper. Model 14 Linotypes, fully equipped. It has the 33333:. 33 3
c. The Enterprise, published in a progressive town of largest circulation of any local newspaper and for ‘ 333 393.3 ‘ ‘ 3
7 3,800, in Marion county, with a population of 16,- a generation has been the leading weekly in the 333 _:ii‘ 3 3‘
000, has one of the most modern plants owned by South Central part of Kentucky. 333.333 ‘33.; 3 3 3
a conntry weekly anywhere. It owns its own home (1. Swol-n circulation 2,450. 3 3:33 333 3 . 33
‘ W 33333,; jg.
. 7—MISCELLANEOUS 0. Subscription $1.50 per year in Kentucky, $2.00 per ‘7‘ 3.3 3.: ‘ 3:
‘ " year outside of State. “‘3 . ‘3
‘ a. Advertising subject to approval. d. Other publications, none. 3 33‘ . 3 i.
e. Rates shown on this card apply to both foreign and 3‘ 3 l: i ' 2‘
‘ b. Established 1886. local advertising. 3 33 r 331: 1 3 3 j
: |.‘ 3 3 33' :3“
3 , 3 . .
3 Above is given the standard form for should carry more than the informa— statistics, industries, principal pursuits, 3‘33 3: 33 .
. rate cards, containing all the informa- tion as given above. Here is a good automobiles owned, homes and farms 33‘3 " 33 g
‘3 tion demanded by the advertising opportunity for the editor to advertise owned, and, in accordance with the 33:“: : I '
3‘ agencies. The usual procedure is to his town and his people. their thrift, 1930 censuS, number of radios owned. ‘ if": 3‘ 3 33
print this material on a card 6 inches their pursuits, and their manner of And don’t forget to list your business 3: 3333 1 3 ‘
3 by 3 1-2 inches, both front and back. making a living. All this is valuable. houses as potential national good users. ' 3‘ "3‘ ‘ 3 ‘
‘33 Whatever the form may be, the prime information to the potential national This vital information may be obtain— 3‘ . 333 1 . '3 3
rrilectesswyb is that all necessary infor— advertiser. ed from many sources. The best source, 3. 3; 3 3.3:: 3 3
a ion e given: . . ‘ ThIS information that should appear of course, is the editor’s knowledge of 3 ’3 3'§ 3:: 3 ‘ H
The Press believes in advertisingw on the rate card includes a short his— his community. The next best source 3 3‘3 u.“ 3 3 3-
advertising self and products just as torical and geographical sketch of the is governmental statistics which can 3 3‘ ‘ ‘
: much as we ask of our merchants. trade territory, natural resources, ac- be secured from u, s, census reports 3 333 33‘ 3 .‘ .
. What Kentucky editor that does. not quired and: developed resources, popu- or direct from the Department of Com- ’ . 3 3 . 3
believe the same? Accordingly, it is lation statistics, type of community 3. 3: 333' - 3 .
our conviction that the rate card and social areas, wealth and taxation (Please Turn To The Next Page) 33 3‘33 ! ‘
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llE l Page Four THE KENTUCKY PRESS April, 1930 '
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"l' E (Continued From Third Page) with special importance given to the Storage; Summer Furniture; Gradua- R
:i'illE 5;; development of journalistic endeavors. tions; June Brides; Child’s Health; the
lEE‘J‘l‘F lEE merce. Etymology is especially for the writer American Boy; Summer Apparel. , .
El E3. Several Kentucky newspapers go for the press. It is designed to put the Events Affecting Business . E
l, E further than this and WW“ 01.10111?— student in touch with the whole field June Brides; Graduation; Child F
Jll}, l tlon Stagsmcs including Circulation m of termionology with which a writer is Health Week; Out-door Sports; Sum-
WE E town, circulation along each rural apt to come in touch. Class work con- mer Appeal; For Storage Campaigns;
EEE‘EEEE E" route, or m each township, or trade sists of a study of words, their meaning, Auto Travel; Preparations for Exodus
"{i‘E'sllEl " area, in their trade territory. Suffi— use and derivation, to Sunlmer Homes; Moving Day; Safe-
7 Eal'll iv cient to. say, the more information pre— Verbal Criticism undertakes to cor- ty Week; Summer Weather.
ElElfilEEEEl sented m a conelse mangi er, the Hg): rect the short-comings of writers in the Try These Decorations n
E IEEl l" valuable the rate card .ecomes‘ i field of phraseology and the misuse of May Day—~May D018 dance, and Ollt' u
‘ EE‘E'lll E35 93“?” Of thls information Is almos terms. Out standing words and their door festivities. May Day is celebrated T
E EEEEE ' limitless, and should be limited only by synonyms are first discussed; then in this country mostly by moving from , t(
,‘lEll , the amount 0f space allotted. misused words and pharseology as they one habitation to another, hence the 1‘
= EEEEEEll E It has been recommended that a commonly are seen in the press are Moving Day scene is also very appro- a
" EEEEl-EEEEEE 35-“ cai'd,.in folding bnStOL 512.6 6 inches considered; and finally a careful study pi‘iate for an early May Window.
' izvsll’jl {Ell . by 7 inches be 'used. One Slde to con- of style book requirements are con- Mother’s Day—Pictures of motherly l"
,2 f‘lr'l'l El l._:“, tain the material above and the other si dere d. matrons, red and white carnations and h
EEi E‘Ev E E Sid? the “E?” statistical 1 1150111123301; Various types of editorials and sub— other flowers in profusion. Mottoes al— U
:i E l1 » Th“ “and W111 ml? to g: m: : hO'W_ jects commonly treated by editorial mains to motherhood may be used \ S
Ell'E'i l. , l envelope. The. 13185.5 a voca e '. h writers are taken up by the class in: freely. _ E t‘
E4 E {HE E E ever, a folder Size 6 inches by 7 inc es, Editorial Writing. The philosophy, Child Health Week __ Pictures of , e
EEEEEEEElEE E‘E E four pages, the front page to be the structure and appeal of editorials is healthy babies, story, layette, cribs, , 0
: i ll“ : l, ' two the rates and ’ . ‘ ‘
E‘E lit; E E tltle page, page E ~ _ discussed with the purpose of their (toys. l J
,i'll 1,3” l: pages three and four the teiiitory in construction Fifty types of editorials Slimmer Days—Th e great outdoors l v
, W? 2?: formation. This Will fold 6 inches by written discussed and criticised by in summer time, flowers, sunshine, - 1
EEEE‘E E 3 1'2 mChES and fit into an ordinary :13: students birdS, butterflies, picnics, excursions l t
; EEEEEEUEEl 3 ratehcard tfiledvertise your paper and Methods and manners of treating all touring, porch furniture. h E I
. EE‘EEEEEEEE E W y no a . ~ _ features of reviews of art-offerings in (complle‘i by, and Prmted here throng S
E l EEEll'E-E “5 your town to the plospectlve adver h C 't‘ 1W ‘t‘ 1 - 1 de f0 t the courtesy of The Advertismg . I
.l '[MEEEE 1‘. tiser? Remember the national adver- t 6 II 10a r1 ing cbasstinc 51' t drty World, Columbus, Ohio). (
l E We; l‘? ‘, tiser in the large cities knows nothing papers1 on Y‘anous su lec s a ap e o
EE‘.E E - about your town except What httlglm “$112: fifidm Writing course deals Seventeen University of Minnesota j
E: EEg’l l. ‘ formation he can glean from a na iont— with the writing of special feature students engaged in the study of com— _ 1
’EEE E wide trade survey. Why not presen, ' u - u - munity journalism'will put to practical l 1
EE' 'nEEfTE '- in a tangible form, all the information articles and human interest stories t tb k nd classroom lecture
i7 illfllt 2 about your paper and your town? As— Examples of feature articles are taken Lest leg eogiexta week when they as- ‘
‘EE E suredly, the advertiser will appreciate up and discussed at the beginning of now 9 g ement of four Minnesota ‘
’ E ,EEEE,‘ E3 El; a your efforts in a tangible way, and give the course, then a text, Bleyer’s Special sum; manlifications ]
E .' l EEEl l l: g preference in the trade territory to the Feature Articles, is covered for the weq‘fh y trilliients divided into four teams .
E} ll; 1‘ 1E 2 paper which furnishes the most avail- mechanics of feature writing. From .11 1:5 d' to 's, an d business managers f
EEEEEE E i E able information. But remember this, time to time, and especially in the W t e e 1 k1 leavin onl the mechan- .
l ”E“ .2, circulation liars never get anywhere, latter half of the course, the students for he wefeth . bsgto tbs; re ular staff
l “HE. E and according to the national adver- are given features to write. These ica1s1de 0 e JO . g . .
E EEEllllrE E E ' E th “woods are full of ’em.” topics must be discovered by the stu- members 0f the papers. Getting an
E lElel : E‘ mer’ ff/ dents themselves early start, some will be on hand Satur- E
, l“."‘ ' . . . ~ . i
E EEEEEEEE E (Continued from First Page) Advanced reporting is a course of day f0) IntaigfitilzgsNiiigelr work. E-
. 'Elllll- :4 l . . . . . . -
E 'EEEEE , - circulation, advertising and promotion g;aglfitggfifi?;snmne£rslga%Erangizglog Papers to be managed by the stu-
3‘ EEEEEElli. are studied. A complete course m outlined and discussed and the duties dents are the Grant County Herald at .
’ llE-Et" Es bookkeeping for community newspapers of each departmental ’head explained. Elbow Lake, the Montevido News, thte T‘
l llllE-l : is presented. . _ . e- The workings of the plant are explain— Watowan County Pleandealer at S '
l EEE-EEEEEE E - E31105 and Prmcrples IS a 60123? ed next. The emphasis is given to the James and the Blooming Prairie Times.
$- llltEl 3 henSIE/e Study Of standards, .6 1015’ city department, "in which the new re- A team 0f five students W111 work on E
E l’EE E prinCiples and tenets f3: Jouigaléirg‘en: porter finds himself on obtaining a the Watowan County Plaindealer. ,
7‘ willie endeavors to app y. ese. _ reportorial position. After this the This type of practical work for com- i
; IE EEEEE g; newspapfirs and their particular every “covering” of stories is explained. An munity journalism students at the Um_ i
l ‘l E ErEEll E day pro em. . . . attem t i m ‘ versity is a result of co—operated efforts
‘ , EEEEEEEEl E, E The course in Editing presents proof— of “cg/ering’fmeéagg 3:71:31: lgfflslteogetggg between the Journalism Department E
E l E”: ,‘E l. l reading, copy—reading, style and all each beat is discussed. From time to and the Minnesota Editorial Associa—
,: EEEEE.-EE: 3. E Other p01nlJS that make for gOOd neE’VS' time the students are given stories to tion. Sam S. Haislet, field manager l"
EE llgll l'l :7 l E paper editing and appearance. Sublect Write and occasionally they are sent of the association and Bruce McCoy, ,
E EEEEEEE E ‘li E matter includes the typographical out t2, “cover” a story A text “NeWs- acting chairman of the Journalism De—
! 1E dEE E l make-up and general appearance .0f paper Reporting of Public Afi’rairsn is partment, have worked together on the l,
E l. EsEllEEEE , .1 E the newspaper as a whole; a headline used in the course , plan. E
E E ‘EEE _ ‘ l schedule; and advertisements With ' Community journalism is emphasized .
' ‘ lillfE ' i particular attention given to the 6f‘ (Continued from First Page) particularly at the University because ~ -
‘ 'E‘lg f E fectivness of typographical appearance of the number of small town publica— E
‘iEEEElEEEEEl‘ ,', E of the ads. This is the only course in Brides; Graduation; Mother's Day; tions in Minnesota, Mr. McCoy ex—
i EEEEEEE ._ l E the department Wthh EXtendS through— Patriotic Memorial Window; Brooklyn plained. The course in the community
l ; 'EEEEEE , r E out the entire schoolyear. Bridge Window; Silks; Wash Goods; newspaper is one of the principal offer—
E " EELEEEEE l. HIStOTy 0f Journalism presents the Straw Hats; Summer Footwear; Safe- ings of the department.
l i, Elilllg ” E deve10pment of American newspapers ty Week; Our Boys, _________ ‘
E :«EEEEEEE , E since Colonial days and the influence Advertising Pointers The Press will welcome anything that
E :4 EEEECE , : E of the early English papers. Their in— Summer; Out-doors; Auto Touring; you contribute towards its news or
, :; illEEEE’ ‘ j l fluence on national progress is shown Sports; Mother’s Day; Silk Sales; Fur forum columns.
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3 April, 1930 THE KENTUCKY PRESS Page Five 1f ' 5-3
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1 READ THESE RULES 1930; from WhiCh the best front page judged is a matter of pertinent facts 1 1:1 3
AGAIN AND SEND Will be selected for the entry. relating to the service of the contest— 1 3 5‘1- 1 1 1.11
IN YOUR ENTRIES Best Editorial Page Contest ing newspapers. Letters of recommen- ‘: 1.; 13 . 1
, 3 The winner of first place in this con— dation and nomination should accom- 1 1 ‘1 :1; 5 1 3
Four Silver Cups and Two Cash test will carry home a silver loving pany all entries, however, and the .1 . 1, 1-
Awards Will Be Given cup, the “Presid