xt7f7m041p88 https://nyx.uky.edu/dips/xt7f7m041p88/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1949 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1949 Vol.20 No.10 text The Kentucky Press, August 1949 Vol.20 No.10 1949 2019 true xt7f7m041p88 section xt7f7m041p88 V - .. . ; - 7 , r 77$‘ “’1, 'I :«I 1 L '
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1 1 1 Fall Subscrlp’rlon Campalgn ; 111 I 1' .
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nIverSIty of Kentucky 5 z 1 l l l ~
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. 11 Lexington New Wage-Hour Rules 1 1 1 1 1
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I - Officml Pubhcatzon K emuck y Press Assam-anon 1111

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1 11 , 1 1 The Kentucky Press —August, 19-49 ' l
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1 ll 1 .1 1l The entucky Press Assoclatmn t
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IE1 1 ‘ 1 IS an organization representing 160 weekly and semi— the placing of advertising in their papers more easy , 21‘,
1 1 111 ,1 ‘ weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central 31 the
1 1 i1 l 1. major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- . ll];
1 l 1 1 1 advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of ing
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11 1 1 11 1 1 0119 0rder - 01113 Bllllng - 0110 Check 1 Jul
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1 ‘ 1 I 1 without additional cost to agency or advertiser. This insertion orders will be issued the some day from the 1m
1 1 1* 1 l 11 l l office through a complete file of its newspapers attends association office. No charge is made to the advertiser PlC
[i 1 1 1 1' 1‘l to proof of publication through tear sheets and cares or agency for this service. ' 11h
,1, 1 1 - (in
11 1 1 ,l 1 for the many details of placing advertising. Given a T 1 1 _ 1 _ 1 11 an‘
11 1 11 111,! list of newspapers to be covered with mats or plates 1 hls office WI“ service advertismg accounts cover- 1 mii
111 121 1 4, 1 l11 11 necessary, the office will place the orders, check the ing all or any part of this entire list. The cost of cover- 1 P.”
1 1 l1 _ 1' publication, provide tear sheets, and render one bill for ”‘9 the community newspaper field, exclusive 0f the :1:
ll1 1 1 ' 1 the entire account. This eliminates a considerable ex- small and major dailies, is approximately $64.00 a ll ‘ces
1 11 1 “' f 11 '1 pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost 1 me
- 1 1 1 l 1 . . . it!
11 1 1 11 1 11 You can place space in any number of Kentucky all on a cash-In—advance basns. Seventeen weeklies are 1 P”
11 l 1 é 11l weeklies, semi-weeklies, or dailies with a single order. members Of the AUdl’f Bureau Of Circulation; twelve the
1 1 1 11 111 Send us only a blanket insertion order, together with dailies are members. More than 40 applications for e1:
1 1 l ,1 1 mats, sterotypes, or copy sufficient to cover. Individual membership are now on file I
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11 1 1 1 . o o o f. o o S o 1
l1 1 '11 1 vi N atlonal AdvertISIng Af lllatlng ervwe 1 1..
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1. 1 .j 11 : l This Association is a state affiliate with the Nation- farms—no national publications, no national radio .1 0r
.1 i 1 i, 1 ' 01 Editorial Association, and is an affiliating and co~ hook-ups can reach him as Economically, as Thoroughly, 1w:
1 1 E 11 1 operating member of and with Newspaper Advertising as Easily, as HlS HOMETOWN NEWSPAPER with maxi- 1 6::
1 1 l ' ‘j 1 1 Service, lnc.,Chicago. National orders, placed thru NAS, mum readership——because "Mr. 52" knows the local “1‘ 101
l, 1 1 ,1 l are distributed from this office to our state newspapers editor—knows all the merchants~knows all the other da1
11 1 1 1 1 1 1 under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— 1' 1
i1 1 ‘1 ‘ 1 ' 1; 1 1 _ _ 1 knows that his Hometown newspaper is a Warm, Living, 1 1m
51 1 11 11 1 Wh'le our state average '5 higher, ”1 the nation Influential part of his life—-and directly influences it. ‘ an
111% l1‘ l1 1 52% of the nation’s population, 70,200,000 persons, H u 1 lec
111 i 11: l‘ ' live in towns of less than 10,000 population—only seven Mr. 52 Hometown newspaper offers MORE local ‘ sid
1 1 111111 1> larger cities in Kentucky. This "Mr. 52" had $44,000; coverage than all other media combined—he can be 1 b1;
‘1 1 1 11 000,000 to spend last year, 43% of the Nation’s buy— reached by One Package and One Check through News- 11 no
‘11 3 1; . 3 ing power. paper Advertising Service, lnc., 188 West Randolph, ‘1 th:
1 111 I 1 1 Chicago, and through the Kentucky Press Association. W
1 111 11 1 "Mr. 52" represents 6,000,000 farm families— rat
111 ,1 l1 2,1 2,000,000 electrified farms—«60% of all automobiles, 1 Remember Mr- 52’ and make him a customer by 1 me
111 1 1- 1' 1 trucks and tractors—50% of all furniture~46% of selling h'm today through his own HOMETOWN NEWS' 1 (:01
11 1 (l 1. l clothing—and the Nation’s highest percentage of Home PAPER. ' 1 for
11 1 1 1,1 .111 ownership—IN FACT, the greatest potential market for 1 11611
1 3 l .i i. tar—see man facture s.
1 21 111 11 11 mg u r For information, call or Write Victor R. Portmanni 1 em
1 111111 :11, "Mr. 52" in the past has been difficult to reach, Secretary-Manager, McVey Hall, University of Ken1 ‘1 f1“
11 1 11 E111 living in 15,000 different small towns and on 6,000,000 tuckv, Lexington 29, Kentucky. 1" :16
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August, 1949 The Kentucky Press Page One 3‘ ”ill" I l:‘
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i " ' l53 rommunity Papers 5?; i'lw‘IlI'f '
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I New e e _ r ' 5 Listed In New Directory ;;i.;=Ill,I - l '
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l O f m _on_ f m y f hentucky now has loo community week— I! ll . l : It
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ver ' e ver ' e e 5 lies and semi-weeklies, according to the III I II III 1 'i
. . n' .. . . -. . . . - . if, in ll Il
l In its press release No. 10], dated Iiily changed by the amendment. Will be issued ““3“”“1’Cl LM and Rate AnalySis ll“C ii‘I'III‘l ll
are easy 21 the Wage and Hour Division outlines soon. U’ml)llUl ”1 [1“ 1‘1A ““1““ ““5 analy il ,IIII .iIIi
' ,. . , . . ' ' ,. ., ~, , h “ * 1:;
C the provisions of \Vage-Hour Law amend- lhe text ol the “age-Hour Law ainend- “'5' ”Md“ 1“ “Hulu’gl‘ll’l‘ul 1mm to L661) II I; IIII
. , ~ - -. . , . . -. - . . .5 3 _l ‘ ;
entral nieiit (HR. 858. As Amended) which bans nient reads: down “N 0‘ 1’0“"le 911411865, 13 being sent Il‘I lili lI .
' - . . . - . . . , .. , - .. . o advertisin a encies and executives to ,l iii‘I '
Lexmg- “()\’€1‘I1111C’"m""0'“m“ payments. cxplaui- "An act to clarifv the overtime coinpeiisa-. t ll l g fgl' k ll il lI 'll
. .. - . , .. . , , . . . ‘ . . e tie stor' o entuc" news )a)er cov— !‘ 35‘ 3 i
mg when (391mm P’C‘m‘m‘ payments may tioii provisions of the I‘lel‘ Labor Standards t l \ l l I ll I II ii;
be treated as overtime pay'. The amend- Act 01' 193g as amended. ”file; I” . l . l t' :.I I iiI‘iI‘
- . . . i . ~. . . , 1ere are ' news )a mm mm circu 21 ion i l , .1
menu was Signed by l’icsidcnt liunian on Be it enacted by the Senate and House ”’0 .5) l l _ l _ 1 [I ll llll‘ ii
. . ~- . - .. . . . . . . ll) to ; o‘ net's )a)ers in tie ctrcu a mu ' =i 1‘ I
[ah 20, 1949 and bccamc €ll€([l\(, on that (,1 Representatives of the United States of l “l .0 ‘_l l- . _ :l til,“ .i
l ‘I .- ., . . . .. . .. A. group of /al to 1300; 39 in the group from it ll‘lil’ll I,
(atc. Ameiica in Congress assembled, that Scc- - - I I I I III
. . . _, . . . 1,901 to 2.300; 19 In the group forni 2,301 . ' 5 : .;:I
i. 'Ihe release explains that under the tion / of the Fair Labor Standards Act of i. _ . . I I , I I i I] il .
; . . . U, I .I , , , . . to a,u()0: six in the group 5.9m to 4.900; " .r l g: lll _
rom the amendment certain premiums paid by (air H38. as amended, is amended by adding at , d I tl 't l ‘t if . l' t'r , r i I II iIII
d ‘ lovers for work on Saturdays Sundays. 1101- the end thereof a new sub-section (e) to read an [“0 m was 0 J (”Lu (l lm‘ me , I. I llill
vertiser P . 9 _ 4500 t ‘” ~' Ill
idai‘s. nights. or on the sixth or seventh as lollows: I ’0 ‘ f l . | l' l d‘ I III II it
“ . ‘ ne our-co unin newspaper is pll) is ie , ‘ ,I ,' ‘ :II
(lay of the workweek. need not be added to . . . : . ~ . . . _ . . I _ _ . I .“ I I
I « en )lo lee's str'iiO'ht time n. in deter (e) Fm the purpose (I’ll comliutln? oier six print five columns. 5;) print six columns, I i I , II
(ill I . . < « - ( ' ' ‘ ~ .‘E ' ; it ‘ S S ,- ,_ . . - . ‘ u ‘
'5 cover- . mininclhiz “reg-11hr Arne" forlozcnime [my time compensitilon I)l)1) 6 un( ei tii ec ,9 print seven columns, and 32 print eight I II lllI
; o . i. . ‘ ‘ tion to an emioyee— _ . . . I_ I . . I) ‘ . , I 5
3f cover- I l‘ oses and Ill’l’ be credited toward over- -. I - . ,. columns. hut) two 5““ usc the '3 pica ' J l ‘ lI
PUP ' t ‘) K (I) Who IS Pald rm work on Saturdays. column width' 111 have adopted the more ' l‘ l.
‘ . .i .. ' v '. . , < . . I ‘ i ‘ l'
2 Of the time compensation which may be due under Sundays, or holidays. or on_ the Sixth or convenient 12 pica width. .‘ 1 I III
64 00 . the Wage and Hour Law for work in 651- seventh day of the workweek, at a premium Two newspapers have Tuesday I” their lI I
‘ O cess of 40 hours in ’l workweek. The amend- . . . ' . ' ‘ I“ . i . Iii
merit which is retroactive in effect m'ikes rate HM 1655 timn Dim And DIVINE” “31:3 publication date, and 14 are published on I l III
E, OlmOSi I it l'iwful to treat as overtime remitims‘ for film Til-[e esmthhéd m 800d fdlthl for l1 6 Wednesday, Thursday is the most popular I ill "i ll
(lies are I . . f I )t A , .~ 1P . 2.1 . 1 work in nonoveitime hours on otter cays, day with 102 issuing thereon, while 32 Pub. I I I I l
ptiiposes 0 He . ct. certain payments \\ iici or lish on Friday 0116 semi-weekly publishes :‘ I I l I III
3 twelve the Supreme (Lourt ”1 the Bay R‘dgfl 01" (2) who, in pursuance of an applicable \, d' ll “1' T d F . Ill Illii'lz: V
. eratinO' Co. vs. Aaron case held were not 1 .. 't Met 6 lartrain on ‘10” ay-T “115(4)," two on ues ay- 11— l “I III"
ions for a . , D I . . , I l . l A (Elm) oyment CODIU‘K I or co L w ) . a day. and one on TuesdayThursday. , I * lgI .3
““e ""61 “me I“) “m“ “‘3 CL ’ ing agreement, is paid for work outSide of . , .- I . .Ii -‘ ' i I
. . . i x . . . The national open advertising late of I, i I 1
According to the Wage and Hour Dii’i- the hours established In good faith by the . I , . . . l l .
‘. -, _ . . . oui newspapers is consistent With the uni- ~ I m I
l sum the types of premium payments which contract or agreement as the baSic. normal, _ , .~ . -. . I I I l
, _ . _ . f01ni basic recommended rate for each cu< . I i
now may be treated as overtime premiums or regular workday (not exceeding eight . . l i I ‘H I
I ' . . _ . ‘ ‘ culation class; our average open rate is ll I . I .
I under provisions of the amendment are: hours) or workweek (not exceeding forty . . . . . ii i l 1 '
. . . _ slightly above the national average. Twelve . , I I l
. O ; (1) Extra compensation provided by a hours), at a premium rate not less than one , .. . . . . . I I i. I , :
1L9 I . . . I _ _ > newspapeis yet have not established then i, ; I It” 1
Premium rate paid to the employee [or and one-half times the rate established in . _ . . . . . i‘zl :lI II,
I ’ , _ iates on the recommended line baSis (diVi- It; I', I'
work on Saturdays. Sundays, or holidays. good faith by the contract or agreement for siblc b H oi 7) The breikdo of r te l I I Q , III I
l I ' - i ' i . Z . i , i 'i I
I d‘ or on the sixth or seventh (l’i’ of the work- l'k) 'ork )erformed durin ‘ such workda' . l W” a s l l il . lit
l m '0 Vicek i'll l .l .‘l , l L “ k 1k l g ' ' _ ‘) includes 17 charge 35 cents; 55—42 cents; IIIII'I ijII
' '. )rovic e( su ’l ‘ r; e s ot ‘ " v 2 to )7 sation )ro- _ - _, "t ii , .
roughly, I 1 ( pieuiium it i n or woi “CC . tic e\-trt ( ml en 1 3—1-0 cents; 33_49 cents; 6—50 cents; 2:)— l: l IIi . Ii '.
'l'l - less than one and onehall times the rate vided bv such premium rate shall not be ,. . t , ll .i, , II
mOXl- l . . . , , . . / . _ 36 cents; 41—00 cents; 7—65 cents; 1—77 cents; ii .3 I, l
_:, eStablished in wood faith [or like work )er- deemed )art ol the re 'ular rate at which I . i: i ‘- I
la lOCOl ‘ . . P l I g 5—84 cents: and 1—96 cents. 5‘ i i" M t
I formed in nonovertime hours on other the employe is employed and may be cred- , .~ : , . ‘ {II II
Ie other ‘ l . . . (ionipaiison ol Ixentiicky newspapers, in lll'I I ,
(“M ited toward anv premium compensation due . . . . i -‘ Ia , ,
tative— 0 . , I f , _ I all 01 the above catagories, With those of lilil‘ i I-
. (_) Extra compensation prov/ided by a him under {hm section for overtime work. . .. I , . 35 i : Ii , I
Living , . I _ . N ( I _ . othei states, establish that Ixentucky is *‘lI1Iu‘vl g .l i
I pieiiiium rate paid to the einplovee under Sec. .1. l\o einplover shall be sub]ect to . - I ill‘ . i
. , , . . . . . _’ - , slightly above the general average and lli »
ices It. I an applicable employment contract or col» any liability or punishment under the Fair [held/0f I nbci ‘1. t t Th' . d' it; lji‘ l
, - . . ’ . ' ’ . I 2 i a llll -‘ 0 5"1 es. is m i- a i i
. lcctive bargaining agreement. [or work oiit- Labor Standards Act of 1958. as amended ‘ .I IIilI Ill? il ,'
2E local ,‘ :1) . " " . _ . . . . . rates a healthy growth and attention to the I t til i I‘
b I sicc ol the hours established in good laitli (in any action or proceeding commenced biisincs of nodutin e1 so cl Ii; 1:1 l
i . . . . .' s ' : ' a news )a ) ‘ on int i. , r; . .
CO“ e , b.‘ the contract or agreement as the basic. prior to or on or alter the (late of: the 611- W n) . I. . 1 g l l Illil'l l ,
.. . . _ . . '0 ( llllC )rIIICI ) CS. 1 - ' I
1 News iioinial. or regular work-(lay of not more actment ol this Act), on account of the I 1 III in‘ li“ ,
. . . . . -———-——— —-———— ,I .i, . '
lndOlPh, than 8 hours. or regular workweek of not failure of said employer to pay an employe . , O . . . ill ll‘ l
. . ‘ . . . ‘ . . 1 oclav s best laboitsavmg dewce is to« till 'i’ ,I
mon. I mine than 40 hours. provided such premium compensation for any period of overtime ’ ‘ II f‘ III i it
~ . . -. . . . . morrow. i . l'
b l ratc is not less than one and one-half times work performed prior to the (late of enact Th 1 I f 'd II iI-Ili II
>mer Y a the rate established in good faith by the nient of this Act. if the compensation paid 6 man W10 ls :1 ml to do too much I“; III II
‘ ' ’ ‘ ‘ - ' ' ' ii In'i’ i
NEWS“ Uiiitract or agreement for like work per- prior to such date [or such work was at for people he does busmess Wltl} need not I: I’ll ; i
-, formed during such workday or workweek. least equal to the compensation which would be afraid 0f haVing too much busmess to do. ' ll l I I l
, . . i . I
, It W218 announced that the effect of the have been payable for such work had the '-——__— I: 5 : ,
s new amendment on the interpretations and amendment made by Section 1 of this Act limited to the longshore, stevedoring, build— I' i l .
‘ ‘ . . . . . ,, . . . . i, I: , i
'tmonn, eIlliti‘cement policies followed by the Wage been in effect at the time of such payment. ing. and construction industries. The new ilIl ‘l .
if Ken— 1 and Hour Division prior to its enactment (Editor’s Note: The above law, H.R. 858, law is also retroactive in effect. This final gilt II, I
ft is being studied and that a revised state As Amended,” differs from the original enactment is officially designated as: “Pub IIIIIII ‘
“Wm 0f the Division’s position on the Act‘s House Bill HR. 858 in that coverage is ex- lic Law 177, Blst Congress, 1st Session, IIII III I il
v ‘ . . . . . . ,, l‘iv 3'
“lemme compensation reqiiirements, as tended to all industries instead of being 1949 .) , IiIlI?“ * III
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‘3 333333 I 3't3‘l 3.3 Page Two The Kentucky Press August, 1949
3333333333 33333
3 3 3 3 3 3 :ontrol \t‘hatsocvcr about how she comm-’3
3 333 ' 3 Fall Months Are Always BeSf led her solicitingr ~no matter if you tlitl‘i ‘6‘:
3 333‘3‘33 , 3‘ 3 . pay her a commission *3 court would Mob 9
: 3 3 3 To G 0 After News Subscribers 333.33 .3... 3...... t... “mg-3 3. .3. 3‘33
“333335 T 3 3 3‘3: Sampling of non—subscribers is a regular dealer commission should not exceed 2 "lixatnple ol‘ control —~\'ou say to the "
‘33333333 ‘ 3 practice of many Michigan daily newspa~ cents, the group l'elt. Wll‘timll ”MW SilllllL l lWllCVC YOU Should 3’
3 ,33 3 3' pers, states Manager Gene Alleman. “The The advantage of newsstand sales was work in the Deer Creek area today.” Mrs.
333 31:33 3‘ 3 ‘ , , returns pay off gratifyingly. If your news stressed. It was pointed out that new read» Smith would then have the status of an 3
33 3‘33 333 3 .3 paper has neglected to sample non~sub- ers obtained from newsstands do not cut employee, in the eyes of a court. Be one .
333.3333 3 - 33 scribers for some time, may we suggest that down the mail subscription list. In addi~ lul to observe the spirit of all independent .
33 3333 you consider doing so right away. Let the tion, the Audit Bureau of Circulations gives contrattor relationships —with carrier boys, '
‘ 3 333 3 3‘ non-subscriber get into the reading habit. full credit for newsstand sales, he added. rural corresptmdcnl5, solicitors, etc. In this
3 333333 ' If you pack a lot of interesting news into After a little experience, newsstand dealers way, you will save time, trouble and ex-
‘ 333:“‘3 3 3 your nettvspaper—especially news of his like to handle the papers. as they find that pcnses should a similar case arise in your 3 3‘
3 33333 3 community—the orders come easily, either it brings customers into their places of bus- own plant.
3333 33 3 by mail or by carrier newspaperboy.” This iness each week to get the paper and the .
3333 3 ‘ applies to both dailies and community customers usually end tip buying something —_ )3
33333133 3: 3 ' weeklres. 3 3 elsel.j However, the dealers sometimes have Mrs. ROy M: Mumford M 3 3:?”
33333 3 3 3 ne‘fdilll:c(:.?3:::sm6611::findimlfuftgigs: to3 e coaxed along at inst. the discussion DIeS Al‘ Morgonfield N 3 2;
333333, 33 3 _ . . . . . , - pointed out. $233333
‘ 3333 33 ‘- ‘ 3 ful devices for getting new mail subscribers It was suggested that a new dealer be MI‘S- Madge Sandidge Munl‘ord, wile 0“ ., “‘3
‘3‘, 3‘ , 3‘ is a series of three direct mail letters, in given only five or 10 papers per week at R‘ M' A‘Illll“"]‘(" publisher 0“ the Union 3 “
3333‘333‘_ 3‘ ‘ which, for a limited time, a 14-month sub- the beginning. When folks learn that a (.‘ounty A““”‘5“‘€’ died at her home, August ‘N
3333 3 3 3 scription is offered at the regular price. particular store handles papers, the num— 16‘
333333333 33 3These letters should be addressed by actual bcr can be increased. Some of the pub- 5““ had 3’93“ '1‘ ””3““ December, 1945: 3
313333 ,3 =3' 33 name to as large a list of non»subscribers as lisliers reported having dealers handling 150 when 5‘36 5“““1‘6‘1 9‘ 53““kc 6““ “”6er 03:” 3 ‘33!
‘33333 3 ,333 3 you can build up. Be sure that in addition to 200 copies a week. Some publishers said Lady 0‘ :Mercy Hospital. .She remained ”1 ‘3‘
, ‘ 33333333 3‘ ‘33 to the sales letter in each of the three mail- they handle the transaction with the deal- [“6 ‘lml’m‘l ”m“ a month ago, when she ‘ 3
3 3333333 3_ 3‘ ings, you include a large order blank and ers on a weekly basis but most of them “‘“5 taken home. She “‘“5 “ “an": 0f Eliza 3 ‘
3,33 ‘ a business reply envelope, which should clear the business once a month. The bethtown, Kl" , l
333 33333 ‘ _ also be of colored stock. The letters g0 dealer is given credit for unsold copies. The Only survivors ”"6 her husband and a 3 vi
‘3 33 '3 ‘ _ out about two weeks apast. They can be Publisher should provide each dealer with 5"”3 F‘ Tyler Munfm‘d’ Mm‘g‘mf‘e‘d' ‘l
3333‘33"‘- ‘ .‘ 3‘ '3 send third class mail. Many weekly pub~ a neatly printed sign announcing that the The Press J‘Oi‘“ the members Of the 1‘6”“ 3‘ 33
333 33333343 3 3 lishers have had returns as high as 33 per newspaper is on sale at his place of business mfkl’ l’ress ASSOC‘M‘OH 3” extending sym- ,3
33“‘3 ‘1 3 cent on such S—shot mail promotions. If each week, it was recommended. l’athl‘ m the ““he“ and s‘m‘ 3 i
‘33 33333‘3 . - 3 you start such a promotion in September, ‘ Alleman emphasized, “An enterprising __H____._~_____ 3, t
3 3333 333: . 3 33 you could be working up the mailing list newspaper business manager in the East 3 _ 3 : 3 3 _ 3
3'33 3333 ‘ right now and be all set. Direct mail ex— made the arresting announcement that ev- 3 “WM“‘S A H‘gll R:C“dc:‘l‘5‘1’l’ ‘5 the “3“6 3 s
33 33 333 3 :3 3 perts W311 tell you that if you don’t include (331.), paid-up subscriber on a newspaper list 0‘. a pertinent editorial in the Canadian :3 3
333333'3' - the business reply envelope and the order is \\’Ortl1V$i3,00f)-t0 the merchants in the Weekly 313‘“le A“ “(ml)“ If one were 1
33'33‘3i3‘33 3 blank in each letter, if you don’t use color town. '1 his busmess manager reasons that “(3'11”11-‘5‘3mCd t” SUN? the weekly press 3 ‘3
333 33333 3 3 ,3 in the mailings, and if you don’t send out the average income per subscriber is $33000 with a view to submitting two general con- 3 3
333333333 at least three letters, you might better save per year, most of which is spent in the “fl“‘h‘e “r“‘ds‘m‘ ”mm ”m“ likely “‘6 ‘
33333333333 3 ‘ 3‘ the money and do nothing about it at all. town for food, clothing, housing, other 110- 1‘65““: :would 5‘1”“: _ _ 3 3. i
3333 3‘33: 3 : “Wih careful promotion, a good weekly cessities, and luxuries. What is your list I ““33 to" many 5‘0““ ”1 weeklies “re 3.
“ ‘333333'1‘33‘3‘ can add from 300 to 600 new circulation worth to your merchants? ““"UC" “3 [“0 Style 0“ '4 “(TCV‘I‘Y‘S minutes
33333‘3'3 ‘ ' ‘ within a few months from newsstand sales. “This question was asked recently: "in "3‘ _” meeting —events reported in cln‘onO- 3 3
333333333 This opinion was expsessed at a recent an effort to boost our circulation, we have 103““ order *‘7‘[h“: than in: [‘36 more ‘{
31333335“" j ‘ ' roundtable discussion at a meeting of the recently taken on some local housewives to rei’ldl‘blc SW16 "3 “WIDE" the hlghhghts ”f ‘i ‘
33‘33‘333‘3‘ I ~ Louisiana Press Association. act as subscription solicitors. One of these a meeting presented “1 order or interest 5
3333333333 " .‘ ”Publishers felt that even a fairly small drove to a nearby town the other clay to do and significance. 3 f3
3333 333333333 33 ' weekly newspaper can effectively use as some house-to-house canvassing, and on her 2' lhat too many weeklies tend to over- i
333333333333 3 3 ‘ many as 15 to 20 newsstand dealers—with way back had a collision with another au~ look the human interest incidents WhICll
3 33333333381 ' ' two or three in the town of publication, at tomobile. She carried no insurance. The ‘ml’l’on every ‘1“3“ E
333333 . least one each in other villages of the area, owner of the wrecked car is trying to hold -—-—-—O-——-— t t
: 33333“ and two in the larger ones. The remainder US liable for damages. Can he do this?" Alcohol will preserve most anything but ‘ 3
‘333 of the stands should be spotted in rural "Answer from VVray Fleming, counse1, health, happiness and secrets. 3 ‘
33“33 areas at crossroads stores, it was pointed Hoosier State Press Association, lndianapo- * ‘3‘ =* 3‘ 3
3333333, out. 3 3 3 llSZ. it depends entirely on whether your “Here’s to the chigger l 3
3 3333333333.3 3 4 “The Single-copy price should be at least soliCitor was a true independent contractor That gets no bigger /3
3333333333 3 6 cents and preferably 7 cents, according or an actual employee of the paper. The Than the point of a very small pin. 3 l
33333333‘333 ’ ' to the group discussion. Publishers With mere fact that she worked on a commission But the lump that he raises “ i
3‘333333 ‘3'3 3 newsstand experience states that a lO-cent basis does not make her an independent _ Just itches like blazes, . s”
l 3‘33333333‘I3‘33ll33H price might be successful, however. The contractor. Important pomt is: Was any And that’s where the rub comes in." .3 «,1
.3 3 . 3 3.
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“1“. ‘ 111 "1111115 Page Four The Kentucky Press August, 1949 .1
1.21.9.1 . - .
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1 11111111 . 11 1.1 I he Kentucky Press Assoczatzon recognizes the fundamental importance 1
1 1 111‘ ; ‘1 1 Kg §§%_ :1; gas ; {111% of the implied trust imposed on newspapers and dissemination of public 1
1‘1 1 1 a. z§ ti. information. It stands for truth, fairness, accuracy, and decency in the Pre- 1 I
111111 l 1. 1! ‘ Ofiicial P blication of th Kentuck‘ sentation of news, as set forth in the Canons of journalism. It advocates 1
1‘ ‘i‘1;1 11.: 1“ 111 liDress Associatio‘ii 3 strict ethical standards in its advertising column. It opposes the publica- 1'1
.; 1‘11 - ;‘ 1 1 ‘ 1 ___— tion of propaganda under the guise of news. It afi‘irms the obligation of a 1111
111111. 1 11 1 1 victor R. Po