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’ l A Reporter reporter reported that the Reporter could gently. So, for this reason as well as to encourage clear 3. I(
. i use an experienced reporter.—Sounds like double—talk, usage and proper usage, we keep asking you to write 6. SI
“ i but the meaning is clear. It’s clear because capital and Coke with a capital “C”—p1ease. 7. A,
lower-case initials are used properly. 3: C
. :5 When you refer to Coca-Cola by its friendly abbreviation, : 1:]
. i Coke, your meaning is clear only if you use a capital , 1'
‘ lE “C.” Coke is a ro er name—~a 5 non m for Coca-Cola. * ’ N
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ll And correct usage calls for the capltal m1t1al always. 15/? f0r 1’ ””167 way W ;'
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_ February, 1951 The Kentucky Press Page One ‘1‘
Kentucky Ranks 21 Simple Tests For Libel Readers Prefer Food “l
ln Paper POPUIOtlon To determine whether or not copy violates Ads In Newspapers “
KCIHthY ranks "5 NO- 21 among [.116 48 the law is not so difficult a matter if two There are eight good reasons for local l
states “1 the daily and weeklyvnewspape‘r simple facts are kept in mind: Libel is merchants and national advertisers to choose l
P"P“lf‘“‘_’“ 0f the Cf’umry'. lhe state m'tvhl‘“ malicious defamation, either written or newspapers over all other media for the l
(1"’11‘l)‘l““°" has 1‘55 weeklies and 522211116” printed, charging or imputing something to placement of their advertising. ‘
3 Roughly, there are five weekly, semi-weekly a person which renders him liable to im- Next time you print a )romotion 'lbout l2
and tri-weekly newspapers [or every dim)“ prisonment tends to injure his reputation in your news" / ’ » .I . .. ( .. l
Illinois. Texas, California, New York, and _ ’ . ‘ . . ' . ‘-l)dl’€r_1h£1ll(lc tthc .llguments ll
. , , ‘ ‘ 7' , ‘ the estimate 01 his assoc1ates and 01 man- in your folder. ;
Pennsylvania. in that oldel, lead the parade kind or to hold him it) as an ob'ect of V t . ' ..ll . l "l ’ ‘
in newspaper population. Rhode Island, hatred ridicule or conltenr 51 ll -, , l'CX“ time you’ca Oil :1 oca merchant, ‘ll
with 11 weeklies and seven dailies. holds last ‘ , .’ ’ . PL ant er 1‘8 advertiser 01 non-advertiser, 1’0“” [11050 has ‘ »
)osition. mallcious defamation by speech or oral out to him. Better yet, print these eight .
l The complete tabulation indicates rank, language. . . . _ l"’lms 0" 1 card or Homer and leave at ‘
state, total papers, number of weeklies, num- Ihe 18W 0‘ 111ml 15 ITIUCh Sh‘ICtCI‘ than the least one With every advertiser or potential ‘
ber of dailies. law of slander. One may apply to another advertiser in your town. ‘
1. Illinois 750 (562 88 ”filly words 0f personal "ituPCmtion and Here are the eight reasons for using news- l ‘
2' Texas 678 566 112 abuse that would not render him liable in a Paper advertising: . ‘
3. California 614 496 118 suit for slander, but which if published 1. Newspaper reading is a universal habit; “
4. New York 611 511) 101 “'01“le actionable. newspaper advertising therefore reaches “
5. Pennsylvania 495 367 128 Objectionable language: Language in writ- virtually all who buy. ‘1‘“
6. Iowa 466 423 43 ing has been held to be actionable per se 2’ Newspaper advertising is the life-blood “‘
7. Missouri 453 397 56 which “denies to a man or woman the pos- of local trade because it touch“. all consumer 1‘“
, 8. Ohio 426 326 100 session of some worthy quality as every one sources, offering every opportunity [or com- “ ‘
2 fl. Minnesota 419 391 28 is a priori to be taken to possess"; “which plete consumer appeal in any locality. l
.0. Kansas 381 329 52 tends to bring a party into public hatred or 3. Newspaper advertising cuts selling "“
1. h/Iitrliigan 371 316 55 disgrace”; “which tends to degrade him in costs because it entails no waste in locality ‘j_
2. indiana 355 266 90 society"; or “throws contumely and odium on of circulation. Manufacturers use it to cover “‘1
. 8’ Wisconsin 341 302 39 him," or to “Vilifl' him, injure his Character markets where it is profitable to do business. l‘ll
4- Oklahoma 329 278 51 or diminish his reputation," or that which 4. Newspaper advertising assures quick,
5~ Nehl‘a-‘k‘l 307 286 21 even accuses him of “ingratitudes” and “all thorough and commercial dealer distribution 1‘“
6. New Jersey 282 25/1 28 defamatory words injurious in their nature." and dealer goodwill, because retailers are l““
7- Georgi“ 229 202 27 Many words applied to a person in writ— “.111ng m SL)11 products advertised direct [0 il‘
8‘ h’lélSSZlCllllSEttS 218 165 53 ing and printing are themselves actionable. their own customers. lllll
L 3. Flora}. (Iarolma _. 191 1‘19 :2 such as “villain," “liar” ”rogue," “rascal,", 5. Newspaper advertising enables manu- “““

a . aaslungton 190 12:1 :0 “swindlel'.” “drunkard.” or “informed." To lacturers to tell Where their products may ll“
”/3? 1' hentucky 18‘? 19‘: f2 accuse a person of a crime of impurity—if be bought. ‘1'“
2% 2‘ “0mm 185 14:3 58 by imputation only—also is actionable. To (5, Newspaper advertising can be started “ l‘

i 3. South Dakota 181 169 12 _. , ~ , . . , ., . . - l l
M’ , . . . ~ l’lmt ‘1“ obituary of ‘1 P0150“ km)“ 11 [0 In or stopped overnight, can be prepared to 1
7/1 4' ‘ilkamas “8 H4 34 living is libelous. Imputations of character mm sudden developments and to obtain l
// 5' ’(iolorado 168 142 26 in irony mav amount to libel. A statement immediate results, 1 ll
' 6. Tennessee 158 128 80 . . ’ . - . . . 11
7. Alabama 153 134 19 DOE mithlOUS hht ”15C may be adjudged 7. Newspaper advertisnig enables manu- ‘ “
S. Virginia 151 117 34 thlOUS- ‘ .. _ [acturers to check advertising results and ‘l
1). Louisiana 135 114 21 Legitimate, [21113 and reasonable crtttctsm costs in every market which they enter. “‘l
3. Oregon 132 110 22 and comment may be and 5110““ be made 8. Newspaper advertising costs less than ill
1. Mississippi 13] 1]] 20 without recourse to words or expressions any other kind. 1‘,‘ ‘
2. North Dakota 130 118 12 WhiCh the law condemns. Query all matter Your name or your adman’s, and the tele- l“
3_ West Virginia 128 97 31 that seems Off-COMP: but (10 “UL write legal phone number of your newspaper, as well i;
1. Montana 109 92 17 opinions concerning it. ”0y. libelolIS" W111 as the name of your publication, should be ‘;i
'age clear 3. Idaho 96 83 13 absolve you if it is wrong—By W-N-I’. in printed on the promotion—for the adver- “
to write '3. South Carolina ._ 89 73 16 The American Printer. tiser’s convenience in contacting you. l
7. l\‘laryland..____ 88 '76 12 —_—.——_ __.__.————— lll
i: Connecticut ‘ 76 50 26 Regardless of what they may be called, ad- ‘ ‘
)- Utah 59 53 6 mission tickets are taxable, the Bureau of An interpretation as to the scope of M-4, "I l
1. New Hampshire. 57 48 9 Internal Revenue informs us. A member the Construction Restriction Order as ob- .
l I. New Mexico 56 40 16 publisher reported a growing practice in his tained by the NPA Printing and Publishing .‘l .
3~ Milint‘ 55 45 10 city (and possibly elsewhere) of calling en- division, ShO‘WS that it is inapplicable to news- l“ ‘
' '3- Arilona 54 4-1 18 trance fees to public events “donations” to paper publishing. The ruling specifies that E
' 'L Wyoming 50 4O 10 avoid paying the admissions tax. Your cus- the limitation on construction does not apply l
. 1» Vermont 36 26 10 tomers who want you to substitute the word to printing or publishing plants in connec- ‘1 ‘
i i 5- Nevada 27 21 6 “donation” for “admission” on tickets they tion with the production of newspapers, mag l ‘ ‘
7‘ Delaware 18 16 2 order from you are asking for trouble. Play azines, or books. However, it has been held ‘
3. Rhode Island 18 11 7 safe and insist on printing the amounts of that the terms of the order do apply to job “i l
Tomi ...............11008 9246 I762 “admission, tax, and total.” printing establishments, blue print shops, etc. 5‘ ‘31‘
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‘ 1 l'II Page Two The Kentucky Press February, 1951
I Holiday Publications Optional Ad Dates South May Establish
1. 1 BUY JOCkSOh BUllding Some publishers are once more giving con- More Newsprint Mil '5 "
1 , 1 Central offices of Holliday Publications, sideration. to requesting advertisers to give Two large newsprint manufacturing
» 1 publisher of six eastern Kentucky newS» them optional insertion dates for carrying are considering building plants in the
'. ‘ papers, are being established in Jackson advert-15mg. . . east, the board of directors of the Sou
_ l where the firm has purchased a two-story “711116 the newsprint situation is tight SW11 Newspaper Publishers Association wast .
. l concrete block building on College Avenue, a request does not ““6553er mean ‘1 news- its meeting in Chattanooga, February 19
V 1 according to Board Chairman Garvice D. Pm“ shortage but is an effort to conserve The report was made at a dinner Ill
' ' Kincaid. available newsprint. Frequently, the neces- of SNPA directors by George C. Biggers,
, i ' Kincaid said his firm will take possession sity 0f carrying one BOO-line advertisement on ident of the Atlanta Journal-Consti
1 of the two~year-old building April 1 and will a spec1fied date Will require the addition “E Company and chairman of the associa
. ' V begin installation of a new high-speed press. two or four pages Whmh is a needless use Of newsprint mills committee. Biggers di
I First floor and basement of the building will newsprint and a .heavy expense to the news- reveal names of the firms which have 1
' 1 be used for the printing plant and offices paper.- eastern plants under consideration. He k
and the second story contains five apartments. Optional dates make it possible for 5‘ news- however, that one has been making a s 1,
The structure was purchased from Ray 5211- paper [0 plan editions more efliciently to of timber tracts for several weeks an 1‘
yer who formerly operated an appliance conserve newsprint and to save money. other will begin such surveys shortly. u
' 1 store there. Therefore, many publishers in 56.0”“; 0P' in discussing the newsprint situation )1
_ 1 Holiday Publications publishes six Ken— tional dates for national advertising copies crally, Biggers said ”there is no sign ofl K
1 tucky weekly newspapers: the Jackson Times, JCCI that they are making more economical in demand and production is not ke r‘
1 Jackson; Owsley County News, Booneville; use-of available newsprint, and are reducing pace." u
1 Wolfe County News, Campton; Powell the” overhead C0515: One newspaper reports Consumption in the United States last
County Herald, Stanton; Menifee County 2‘ saving “of about 5150:000 a year through was 5,936,941 tons—some 31,717 tons sh ‘1
a News, Frenchburg, and the Beattyville Enter- the useof ”lem‘] advertising dates. than supply, he reported. Consuiit, ’5
prise, Beattyville. _ Publishers “lb". “Sk their national adver- above the supply came from reserve ‘e
, 1 1 using representatives to approach advertisers of publishers. Biggers added the News
1 _——._—__ and agenCies may get desrred results.‘ ANPA Association of Canada estimates U. S. s .e
l A A . Bulletin, ' for 1951 at 5,920,000 tons. I
1 n dV. Expenment . ”There are a number of prospects for IS
1, Spadea Fashions, N.Y., has been supplying mills,” he said, “but newsprint from any s1:
1 approximately 75 newspapers in the U.S. Zinc For Newspapers it priorities were obtained and constru a1
11 with a feature advertising the sale of “Amer- '11 N' . .11) l _ . ‘_ I" , ‘ started now, could not be expected L111:
1< _ ‘ _ . 1, 1 .. ~ ie ationa rot uction Authority s order (,u .
11‘l K311 DCSlgner Patterns - The (1631811615 ale “-15 which curtails the use of zinc effectiv 11,35. ’ l 1
11 under contract to Spadea and the patterns A. “i m , A . ' g ’ C 1-
1 . 1 ’ _ _. 1 1 1 _ , _ 1 Jan. 1 to 80,, of the average quarterly use . H-‘Y
' 111 are sold (It M'OO’ the publishei ieceivmg 2“ during the base )eriod of six months endin r ~ - m
1 from each sale to his readers as his sole lune film 1950' ab )lies to news n )ers onlr i . Any weekly “CWSP‘WCF desiring to ”1m
11 remuneration for carrying this feature. they 11“: 3000 olrl more )oundls‘ifl iinc 'ind free mats and CPPY "1 Home. and 1 H
11 Spadea Fashions has recently organized zinc products during a dalendar quarter: 1C1“)???C:u1\?b,ml;1 zl\:211l01::11:):1)1 1511;115:113:
11‘ Sewing at Home 8" CO” “'hid‘ is offering to Newspapers affected by the order may not 10-) 121311-113 1:- ,. 1 £41.? [in .5131. ,
‘2 newspapers in 25 “key cities” paid advertis- use more than 400/ of their inrterl' .11,» ”of“ {mm :evts'paper. (ver ismg 1 ‘
1l: ing in the form of a weekly column mention- - w q ‘ > d . 222 North Mldng‘m Ave., Chicago, 11113111
. ‘ 1 1 1 ment in any one calendar month. Use of brand names appear and the copy is [1
11 mg well known .concerns whose products zinc for maintenance and repair is set at fully edited. In providing this servicelahi;
11‘ are related to sewmg. 100% of the average quantity used per quar- is attempting to interest advertisers 1111 l
11 Reprints of this Sewing At Home column, ter during the first six months 01' 1950. weekly newspapers for their food 11(1VCT‘1nd
11 for “'hiCh newspapers in 25 cities 0.111)’ Will Newspapers using less than 3,000 pounds Mrs. Mickelson will give you full parti )es
1 receive the advertising rate, “7'” be th‘ded of zinc and zinc products during any calendar if you will write to her. Thirty-two1he]
1 With “Ch pattern 301d by Spadea F2151‘10115~ quarter are exempted from the order, and lucky papers now use this service. sin;
1 This is a unique way of undertaking 21 those whose quota under the 80% formula Your KPA officials urge that you jca
1 limited advertising campaign in newspapers would be less than 3,000 pounds may use yOUr HCWSPHPC’T in the various NEA C0 ‘oh
1‘ but securing maximum readership‘by readers up to 3,000 pounds per quarter. this year. Rules and mailing sticke no
1' , 0f newspapers WhiCh are “Qt securing the ad- All users of zinc are ordered to limit their entries were sent 111] NBA members dimid
1 vertising contract. inventory of the metal to a 45 (1a), supply, or Deadline for entries is April 5. 1
11 . a “practicable minimum working inventory”, __ _. e\]
_ 11‘ whichever is less. ate
1 1 Ads MC measured from 0116 (tilt-Off “110 (0 The NPA order requires that every user The Hazard Daily Messenger, estab 1m
11‘ the other—from bottom to top. Advertisers of zinc “shall retain in his possession for at in 1941, has suspended publication, I!“ e113
:15 1 should get full-lineage out of ads. For in- least two years records of receipts, deliveries, to an announcement by Publisher 1:;
l stance, you receive an insertion order for a inventories and use, in sufficient detail to Sparks who said he will continue m? e
1 3'C01- X 98 line act—making ‘1 total of 294 permit an audit that determines for each a weekly paper, the Hazard Unio‘p“
11: “1163- You are requested to add the name "f transaction that the provisions of this part scnger. Sparks, who published the 0m
1 the local merchant. Be sure that when you have been met.” senger from J_ F. Nolan 1351 Janna m1?
add information on the local merchant you gave 111 health as the reason for 51151)?“ 1'
11' I 1 push the ad out to its full depth—98 lines. Patronize Press Advertisers. the daily paper. 11"
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February, 1951 The Kentucky Press Page Five EEEI
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I agal Notes —— Newspaper Must Have Newsprint Conservation E
”S A print ShOP may be considered 3 “retail RegUlOr BUSEneSS LOCOTIOI’I (loming on the report that newsprint sup- EE
nnfacturingl ‘vice establishment" and a “manufacturing Question as to whether a newspaper must pliers are contemplating a voluntary cut or i
ants in the St tailer" and “5 SUCh its empl‘WCC-S' 2er CX- have a business office in the town where it is 5% is the appointment of Arthur R. Treanor, E
s of the Soutl 1pt from the \Vage-Hour provisions of the entered at the post office under second class of the Booth Newspapers in Michigan, as EEE
:iation was [0‘ ir Labor Standards Act, according to a postal permit was clarified by the Third As- I)il‘CCtOI‘ 0f IhC Printing and Publishing Di- E
,February 19. cent ruling by the US. District Court, sistant Postmaster General who referred to ViSiOIL National Production Authority. HC 1‘
a dinner met uth District of Florida. the second of four requirements in Section SCFVCd as Director of the Division when it E;
{e (l. Biggers,E Ruling in a case involving the Celory City 520. l’. L. 8c R., for admission of a publica- “as part of \N.P.B. in \Norld War ll. E
.irnal-(Jonstiti 'inting (30., Sanford, 17121., the court held tion to second class status. “It initst be issued This does not necessarily mean that gov- E E
f the associat, at the firm, which manufactures labels, from a known office of publication.” ernment rationing of newsprint is certain but EE;
. Biggers did isiness forms and the like, did not produce Section 525: P- L- 36 R- describes 21 “known h could be ‘1 step in that direction. h‘ the EE
which haveSi .uods for commerce within the meaning of office of publication" as ”A public office meantime. metropolitan newspapers through- ‘
,leration. He e law as amended in 1949. where the business of the newspaper or out the country have been announcing moves E E
1 making a st , . ., , l ' , . , p . r . . l .1 periodical is transacted during the usual bus- forthe conservation of newsprint. Some are ‘r .
:11 weeks and lhe Ah‘ hm?“ 1““- protecting ("hm ential iness hours and such office shall be shown by rationing space and some issues have been E l
‘ys Shortly. urces ol inlormation ol neu’Sl’ul)crs was the publication itself." In a case where news- minus advertising except classified and legals. E
rint situation )held recently when two Alabama Pardon papers are printed in one town and delivered Kiplinger reported the supply of all types of EE
is no sign oflt'd Parole Board members attempted to to the post office in another town, there is paper is short and will grow worse. There- E
m is not kttrcc the (jullman (Ala) Banner [0 FCVCHE the possibility that if the paper has a cor- fore, every newspaper should start conserving E:|
urces 0f information. Efforts were made respondent or an advertising and circulation NOW. That may avoid government ra- EEE
ited States last force the PHPCI‘ l0 divulge thC SOUI‘CC 0f solicitor in the town — that the home of that tioning. E
31,717 tons 51E} information in CONDCCtiOIl With El $100000 individual might suffice as a business office. . EEEE
ed. ConsumE’el suit filed against the paper by one 0f This probably would depend upon the at- E E
mm reserve E‘e members of the Parole Board. Petition titude of the local postmaster. “Snug up the ad a trifle loose. . . . The E E
{led the NewsE the two board members was denied in . only other equipment needed is an old ina- ' E
iinates U_ S. we Eighth .Elldifiill CiICllit Court Of Alabam. chine oil can and a box of patching plaster EEE
‘ _ . . Pays To Advertise? that can be bought in anv hardware store EEE
.‘ . , The Minnesota State Attorney General . . . . [(1. 't f€\' ce fl \Ii' the ’1’.“ "t1 't“ E
l prospects f(”is ruled that newspapers have the right to “’11“ “'h” “C" 2‘ news story lh‘hhm'hy “5 ,) i. \ "if 2 \. . 1):” cr “1 1 .w‘lfi EEE
)rint lrom anEspect, examine, abstract. copy and photo- ‘1 1’1““) to g“ their hUSEhCSS “hd personal :0 “Eli” the innit”: 1:5 thin enough :1) ”.qui'” E
l1 and (7"hSh'Elé1Ph public records, including liquor li- axes ground free should approve this bit of EC?) (3mg, EEK '1” f‘Eh Eli‘hlti “h‘ll l Ei1.d,ll. EE
)6 expected bEnses, in the custody of the Superintendent journalistic €iflflpfise: \tv‘iilti’il'iiiif‘vidisir :1}: :(“KIE‘EIEEIES 11:1}: ‘13:: E
, Licenses, \N’eights. ‘Ehd Measures 0f the ”11-185 :IennEe Jones iuui' B01.) 'Henryv were is better than ho; lead liecaiiseijitlis easicirito EEE EE
.____‘ W of MinnezlPOIis “with or without the implied at the jones mansion last night. The )our Gm be )ut easil' into the smallest EEI
. . rection from the council to permit such bride 15 the daughter 0h ConstableJones in“; and does: not shrink when it‘sets if E
desiring mmaminations who has made a good oilicer and will 1111- "E‘ . . ' . _ ‘ . . . I. I. " EEE E
Home andi I doubtedly be re-elected next spring. He some "5 spilled, JEN wait [1” u 1's time to EE E
nple of the StThe House Campaign Expenditures COIH- offers a fine horse for sale in another column PM the lorm 0h the press, then take a wet E E
:kelson, Homcittee, in connection with complaints filed of this issue. The groom rims a grocery store “‘3 and “hm all if“), residue. Be. sure to wash EE
Advertising SCI a defeated candidate against the South on Main Street and is a steady patron of our '0” the Oil-(2111 immediately alter using. _ EE
3., Chicago, Ill-:nd (1nd.) Tribune. said: “The question advertising columns. He has a good line of lhe (.raphic .-\rts Publishing (‘0‘ E E
d the copy is the extent to which a corporation pub- bargains in his ad this week. All summer he —————_—.——‘——— E E
lg this-serviceihmg a'newspaper ”an g.” m the (111“:an Pilld‘ two “in“ more ‘for butter than any .v\. F. Hollman. owner of the Mt. Vernon E E
advertisers 111' publishing material in support of a othei store in town. Ihey weie married by S" 1| 1‘ . 'l' . l l R “k" 'l R“ 1 E E
. . , . _ , . , . . . . igna . ias purt lasec tie oc caste ccort, :E .
eir lood ddVCTEhdidate, which except for the fact that it Reveiend Josiah Butterwoith, who last week .1} 1 \l V” ”in . 1 'll . . l'- EEE
you full parties not contain lines around it or some called at this oilice and gave us a nice order a so (I ' L cinon “if y, (mi W] “H.150 1 EEE
r. Thirty-two ler identification designating it as adver- for liandbills. He is also going to give some date the two papers. lhe Record, established EEE
. . . . . ' , _ ‘ . _ l . ‘21 .‘tllt‘lufll an l‘vill in ()ctobeiz. 1949. was purchased lrom the EEEI
sserVice. mg, could properly be found to be po- hmhf” “C r“ ‘05 C ) “C”. ‘ ‘ ““10 (Ientral l’ress. Lebanon. E’
rge that Y"uiczil advertising. without violating the fire insurance. So say the busmess cards we EEE
arious NEA cobbibition against corporate contributions, recently printed for him. Jennie and Bob ”—‘—.‘—_—“ E E
mailing StiCk”not a question that this committee need 16“ 0“ the 10 (“3th train for Milwaukee to An Al’ dispatch originating in VVashing- EE E
EA members dZide.” visit the bride’s uncle who, we understand, ton. D.(j., under H Feb. 14 dateline quoted EiE ‘
PT“ 5- . . . has lots 0f mOhCY-” Selective Service Director Lewis B. Hershey EEi
A federal (“Stun court Elldgc has ordered —— as saying that local draft boards have the E| .
#‘I 3 Lorain (Ohio) Journal not to discrim- 'I‘l . _ ,1 l' , . 1)] f l l' . authority to make deferments without specific EE E
essenger, estflbf]:e against advertisers who patronize a ‘9 .lmhh“ ”5 “PFC“ H mm tie ru mg. instructions from \Vashington. Some boards E E
ublicatiOIL actfl peting ”(ho station or other competing The federal wage-price order, freezing have held that they cannot make deferments EEE E
by Publisher Edm' The order lollows the reSET‘ICUOhS prices to exceed the prevailing prices during without instructions from higher up. Keep EEEE
continue to Fred by the U~S‘ Department Of JUSUCC, ex- the base period of December 19-]anuary 25, this in mind, it may come in handy when EE_ E
Hazard Unior” that It. (.1065 not thihh the newspaper applies to printing, engraving and advertis- dealing with your local boards when asking ‘EE E
publiShEd tlit‘m acqtiirmg "WhCrShlP 01: COhth’l "1 31 mg specialities. ~\Vhile advertising and cir- lor delermenis [or your personnel. Prmtmg E i
.an last Eanualhhehhg newspaper or mle SUIUOIL 1101‘ ciilation rates ol newspapers are not under has been listed as an essential industry and ‘E E
eason for suspds it attempt to force the newspaper to ac- price control, printing prices are limited to therefore deferment of key people is war- 1E E
)t radio programs as paid advertising. that of the base period mentioned above. ranted. E E
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I I ll Meet the Slmplllled V_V|de Range Linotypes ag
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: f — Models 33, 34, 35 and 36 I
l I w igh.
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2 Today’s Wide Range Linotypes have been newly engineered to me
I XL“ help speed production of text and display faces, to make opera- '8 a1
‘ I tion easier, and to minimize maintenance. Their extra-wide :11]:
' . .. main magazines accommodate small text faces or giant display “M
9 Iiéfigfih faces—making these machines the answer to the most stringent apcr
3‘ W’W: composing-room requirements. Progressive newspaper plants TY 1
‘ . 11;“? 4:; meet deadlines and cut costs by routing advertising display, mm
3 \ f? -, heads and text copy to their Wide Range Linotypes, while many m,-
A ' I ' job and commercial shops have found that a single Wide Range
l - TRIBUTOR MODELS ~ - - - -
LiLlLGeth’glgermits keyboarding L1notype fills all their needs for text and display composrtion. KP;
I type faces thrOUgh normal 24 The versatility of today’s Wide Range Linotypes often makes
é ‘ t d1 d d ‘ i . . .
I $2,131 aiidjrggififiinfi‘e‘femigif the difference between profit and loss on close-margin Jobs. Ask
I zines, or through normal 36 - - - - ~ ;\ ”I
III point and the largest condensed your L1notype Production Engineer for complete information. (B11
l faces from 72-channe1 maga- . d
It zines. Model 34 has the addi— , Cle
Il tional capacity for wide 34- I I ird I
I l channel auxiliary magazines. Ide ange lno‘ype ea'u res alcr
, III — _ -' 311th
ll ‘IW:M:;M~ New Electromatic Safety System— 2‘0“”
v To uard a ainst machine or matrix dama e, this new safet s stem ’ ‘
g g g Y Y
lll I; 1 7 . . . . . . hcd
‘ ‘5 ,. if};mm:H”;- prevents magazmes from being shifted until the distributor box and S -1
III ”2%? bar and channel entrances are cleared of matrices. Ti):
' l? §7E%W%wani » Standard Swmg-Out Keyboards— )(leri
ll g‘iif‘m’s‘a In only eight seconds, the simplified keyboards on these Wide Range 'c., 1
III .. " Linotypes swing out for easy inspection, cleaning or servicing. us a
II ‘ :3 -. Improved Magazine Elevating Mechanism— till“
I MIXER MODELS Magazine shifting is easier than ever . '. . no. adjustments to check, no “I155
: I . . . . motors to serv1ce. Entire mechanism is solidly anchored to base.
II Model 35 is availaple With Wide ‘Tht
l :?a:ll:?1:eéfnl%§itzgl§-Sa?ircl :33; New Feather-Touch Mixing Control— “w
11 90-channelmagazines: In addi— On Models 35 and 36, a simplified operating mechanism transfers ihcsl‘
I “0,“ ‘0 mmng. mam?“ fmm keyboard action from one magazine to the other at the touch of a , ’
I adjacent magazmes, this model . t 1 , . pa
I accommodates faces through 36 convemen CVBI‘. llusti
.. ' _ ' d d . .
l . 51:2: biggie; £2563; 21:15; New Swmging Keyboard Rod Frame— th K
tional capagity for ngie 34- On machines with 72- and 90-channel main magazines, the proper 33pm
I Channel ““11“" magazmes' set of keyboard rods pivots into operating position when operator ‘6 I
' II uses the new mixing control. Action is direct, maintenance simpler. 3V3“)
II mix:
Il ' \ lking
ll . LINOTYPE . MERGENTHALER LINOTYPE COMPANY 'Pfi"
II; 29 Ryerson Street - Brooklyn ' New York mica
l Linotype Times anan, Erbar and Spartan Families [:8- '
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y, 1951 February, 195] The Kentucky Press Page Seven ‘1'
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Free Copies For President Douglas (,ornette ol the Ken- The franklin Price List will make you 1
Armed Personnel tucky Iress Association has been named by money. 1
1 _ (,ov. Lawrence \Vetherby