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Operaled by Unzversnfy of Kentucky Men
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A Champion Among Champnons
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These leaders of the Athletic De iartment all drive Chr tsler >roducts:
5
Horace Wilson, Treasurer, Kinkead-Wilson Motor Co. A
C. A. Wynne, Athletic Director y
VV. G. Mclienney, Veteran Salesman, Kinkead-Wilson Motor C0.
A. F. Rupp, Basketball Coach
S. C. Kinkead, President, Kinkead—Wilson Motor C0.
S. A. Boles, Graduate Manager
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FRANK LEROND McVEY
PRESIDENT OF THE UNIVERSITY OF IQENTUCKY
"'I'o labor constantly for the world with no thought of self, to find indifference and opposition
where you ought to have active assistance, to meet criticism with patience and the open attacks of ig-
norance wihout resentment, to plead with others for their own good, to follow sleepless nights with
days of incessant toil, to strive continuously without ever attaining —this it is to be a college presi~
dent. But this is only half the truth. To be associated with ambitious youth and high-minded men,
to live in an atmosphere charged with thoughts of the world’s greatest thinkers, to dream of a golden
age not in the past but in the future, to have the exalted privilege of striving to make that dream a
reality, to build up great kingdoms of material conquest and make daily life richer and fuller, to
spiritualize wealth and convert it into weal, to enrich personal character and elevate all human re-
lationships, to leave the impress of one’s life on a great and immortal institution—this, too, it is to be
a college president."—J, H. KIRKLAND, Chancellor Vanderbilt University.
 
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•.>

 D0 You Remember Kercheval and Zimmerman?  
......._.—  
The mighty Green lVave of Old Tulane surged over Kentucky’s \\’ildca ts a year ago at New Orleans  
by $#1; to 0 and probably could have made it even more emphatic had Coach Ted Cox allowed his regulars to fi
remain in the game. Those merciless Tulane backs, especially "Little Preacher" Roberts and "Little  
Monk" Simons, ripped the Kentuckians to shreds from the very beginning of the game and scored three Li
touchdowns in little more than the first Hve minutes. l
That licking took all the starch out of the \\7ildcats and made them easy for Tennessee on Thanks-  
giving Day. Prior to that game Kentucky had been conceded a chance to whip Tulane because of the l
\·Vildcats’ victory over Georgia Tech.  
But things were not always thus. just fourteen years ago it was that the X\'ildcats, believe it or l
not, actually defeated Tulane by lf) to 3 right here in Lexington, The late Dick `Webb, one of the greatest
centers ever to play in the South, was captain of the \\’ildcats that year, and E. R. Sweetland, a Cornell —
graduate, was the coach.
Most of the fans here today will never forget the Kentucky—Tulane game of 1932 which was played 1
on this Held. Neither will Coach Cox nor this all-American candidate, Monk Simons, Tulane’s shining light Q
who is a senior now, ever forget how nearly an under-rated Kentucky team came to defeating the mighty  
Green XV ave. §
, · l
Two great stars shone on Stoll Held that cold November afternoon and their names were Ralph 2
Kercheval of Kentucky and Don Zimmerman, the "Flying Dutchman" of Tulane. L
The \\lildcats had practiced hard all week trying to perfect a defense against Zimmerman. The  
’Cats were not worried much by the other Tulane backs. “Stop Zimmerman" was the cry of the \\'ildcats, {
_ and "Stop Zimmerman" they did-almost.  
Tulane had heard of Kercheval. The Greenies knew that he was a great punter but they did not  
know just how good he was. They are still talking at New Orleans how he kicked a ball so high that it _
came down covered with ice; how he booted one so far toward the east that it fell into the Atlantic Ocean.
and how another of his boots. aimed in a westerly direction, was dug up the next summer on top of l‘ike’s
Peak in Colorado.
The \Vildcats and the Greenies battled on even terms for 56 minutes of that game. Tulane would V;
bring the ball into Kentucky territory and then the ’Cats would hold them. Tulane would punt and it would g
be Kentucky’s ball. Then Kercheval would go into act.ion. Zimmerman was the safety man. \\’hen he  
played up for a pass or a line play, Kercheval would get off a quick kick over his head, and when he played  
back for a punt. Kercheval would kick the ball so far and high that when it came down. half of Kentucky`s  
team would be crouching around Zimmerman daring him to make a move with it. lt was the greatest l
exhibition of punting ever seen anywhere. l
. l
Kentucky made only one mistake against Tulane that day but it was a beautiful thing t;o see, even l
if it did cost Kentucky the game. \~\'ith only four minutes left to play, Kercheval kicked out of bounds on l
lulant·’s 5—yard line. Then a sophomore. this same Monk Simons, attempted a punt. The effort was not l
so hot and the `\vll(l(`IllS took the ball on Tulane’s 35-yard—stripe. They advanced l0 yards and. when halted.
lxercheval stepped back to the $5 and kicked the most beautiful Held goal ever made on this held. The y
ball traveled fla yards to sail over the cross bar and Ke tucky was leading 3 to O. r
_ But it was a mistake. for the XVildcats had to kick off to the `\\’ave and the great Zimmerman, an all-
;\I]\(’l`l(`Zlll. took the ball over his goal line and ran it back to the very shadow of Kentucky’s goal. Three I
nunutes or less were left to play and even then Kentucky might have stood off the X\'ave but a Kentucky
man was called for interfering with a Tulane pass and the ’Cats were backed up against their goal line  
when Roberts went over for a touchdown. i
Tulane should erect a monument on Stoll held to l)on Zimmerman. for he saved the Green Y\7ave on l
that day. On the other hand, Kentucky should erect; a memorial to Ralph Kercbeval for his punting, not y
only on that day but on every day that he played for the Blue and X\’hite.
\\`here is Kercheval now? \\’hy, haven't you heard? Tele is the sophomore sensation of professional E
football, this year. playing with "Sh1pwreck" Kelly and his Brooklyn l)odgers. Did you see what Kercheval
dtd against the Plhiladelplua pro team last Sunday? .~\ll he did was to win the game, lfl to 7. Kercheval ,
made a long run lor a touchdown. kicked the extra point and then, in the face of a strong wind. stood near
the sideline and booted a $fl·yard held goal from placement.
l.et’s never forget Ralph Kercheval. ‘
4 .

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“   .CHESTER A. XVYNNE
"E t HEAD C0Ac1-1 AND Arnmzric Dmecroa
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i1' A gentleman and a scholar, former member of the Nebraska State Legislature, one-time star full-
lC back at Notre Dame University_ lawyer by profession and football coach by choice—that is Chester
Allen Wynne, "The Chetter."
A Kansan by birth, Chet Wynne received his higher education at Notre Dame, where he was a
ll- star pupil of the immortal Knute Rockne, absorbing not only a profound knowledge of the game and
,C how to nlay it, but also a deep seated ability to pass on to others the knowledge which he has gained.
V V Coach Wynne was called to the University of Kentucky last spring to take supreme command of
W athletics after a disastrous football season had all but destroyed interest in the gridiron game here,
ic He was selected by the Athletic Council after his record as a player and as a coach had been studied
carefully, and after a series of personal interviewsnad convinced the Council that if anyone could
place Kentucky on a high football plane, that man was Chet Wynne
m Thé Council decided thaf K€¤tUGkY ¤€€d€d HU experienced football coach who had already won
A success at other institutions. Chet Wynne met that requirement. He already had led Creighton to
me a Missouri Valley Conference championship, and then ne took gt down-trodden Auburn team which
had not won a conference game in several years, piloting the Plainsmen to a championship of the
newly-formed Southeastern Conference.
H] Now Chet Wynne is at Kentucky. He is that quiet mannered gentleman on the bench in civilian
il clothes. He has a big job on his hands here. Kentucky never has won a conference championship in
"l football. Victories over high class football teams have been fcw_ despite the tact that a gradual im-
H provement has been made in recent years.
Hy It is up to Wynne to build up Kentucky still more, but in order to make a success, he must have
the cooperation of students, players, alumni and those lovers of the game who are eager for Kentucky
to win. Let’s everybody pull together for Wynne and the Wildcats.
Ladies and gentlemen_ we give you Chet Wynne.
5

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; 1 GOVERNOR RUBY LAFFOON
E The Governor of the great Commonwealth of Kentucky has demonstrated his friend-
; ship for the University of Kentucky time after time during the stirring period that he
E · has been the State’s chief executive.
§ Not only has he fought for the University and its right to exist as the foremost
§ educational institution of Kentucky, but he also has been one of the University’s most
§ 1 loyal supporters in athletics. Hardly a football or basketball game has been played dur-
; P ing his administration that he has not honored the Wildcats with his presence to cheer
_;   them on to victory.
§ p Governor Laffoon hails from the western part of the state and claims Madison-
2   ville as his home town. Before becoming Governor of Kentucky he served for many
§` 1 years as a lawyer and as Circuit Judge of his judciial district.
§ i The University is proud to welcome Governor Laffoon to the football games this
g l season. We hope and believe that his presence will serve to inspire the Wildcats to ·
§ battle as he has been forced to battle. The world loves a fighter and all Kentucky knows
E that Governor Laffoon knows how to fight.
E   .......—;....... 
. 7

   Shoes and Hosiery of Distinction 1
0 l
For Men For Women  
Three Famous Brands Styles of the Times  
TJORSHEIM · · $835 “’ $1°‘°° Fon SPORTS, STREET AND PARTY  
1>ELDEN .... $5.00 to $6.50 SLIPPERS - · $3.95 to $12.50  
FORTUNE .... $4.00 A
Drill ShoesaSpecialty . . . $3.95 Campus Styles at . . $3.95 to $8.75  
Bagnham Shoe Co.  
(Incorporated)  
   
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su-KY CIRCLE smavme Y0U  
O  
A   •   l/
ENJOY s             T
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A 3
8

 · WELCOMING YELL LOCOMOTIVE
—· Yea Alabama \\il1istle — Boom — Sh—h—h —- Grunt V
Hello, Hello, Hello Rah, Rah, Rah, Rah, U — K, U — K
t Yea Alabama Rah, Rah, Rah, Rah, U — K, U — K
_ Kentucky—Says—l·Iello Rah, Rah, Rah, Rah, U - K, U —— K
(Eirwyoizc slrmrl and raise lmnds on lust Hello) Rah, Rah, Rah, Rah, U — K, U —— K
..1.. Rah, Rah, Rah, Rah, U — K, U -— K
Yea Kentucky, Yea Kentucky, Yea Kentucky Ray (Lots of Noise) · i
Beat ,BZllI]2l, Beat ,BI1l`i`lZl, Beat ,BE11ll€I. (SUN`! 5lO7Llly—ZUZl]1 gT(Id'Ll{1U>’ zvicreasmg speed)
l sitrnockisr Go Cats G0
] Y\7histle ..................... Boom! Go Cats G0
i Rah ..................... Kentucky Go Cats, Go Cats
i (Three Times) Go CMS
  __._.. Go!
I Blue, Blue, Blue, Blue —————-
. . . . » 7 * _ 7 I 7 I Y
l \\’lnte, \\ilnte, l\’lnte, l»\’lnte l\·lL-N·T-U-C-ki, l»—1Z-k—T—U—C-K—Y,
I Y ,’
i U —- —— — Ki U — — — K! K-E-l\-T·U-C~K-X
, Fight, Fight, Fight Kentucky, Kentucky, Kentucky
  YC ______ Ow; \iVild_CalS K-E-N-T—U—C-K—Y Ulilclcats
( Fight, Fight, [Tight (Spell ]<€7ltll(I,k)’ in one long monotone)
i  
I
Q
y
` Kentucky Ignition alexander Thompson Co.
} Lexington Herald L. W. Haley
Lexington Leader W George Workman
; Fred Bryant Motor Co. / f\ Goodwin Bros.
{ Woodland Drug )j‘/K   C. C. Daugherty
‘ Standard Oil Co, ·/ v»\·4·‘·::·_l_·\·‘( Barney J. Treacy
, L. L. Haggin 4 Citizens Ice Co.
( Dan S. Estill   $1211 Fla Graves Cox -8: Co. 4
1 H- W· Rmlck 1 ima MMG smith Watkins ce.
l Dees & lvilkemii     , ··—   ,*,2 Kaufman Clothing CO.
Willis S. Young I 1 w`     {xi » 1, I·‘·‘°l*e¤ `R r¤ John D, Reynierson
D. V. Lagrew , 1 "Vl   ily; A \   (F Frcese & Ely ‘ I
Rodes Arnspiger ~.;»‘i.....;;_f`:;,_r   f TE;) { Pat N, Ryan
i W, R. Milward   Y B_ L_ pribble
g Dr. E. Cronley Elliott _ wolf Wag cO_
{ xv. c. Lawwiii at ce.         Keller-Oram o¤_
2 Henry Kelly xvimier Furniture co.
i E. B. Webb L. M. Cornillaud
1 J‘ G· B°“`1°s THE PERSONS AND FIRMS \\’HOSE NAMES M"*°_"H"‘“e °°·· I“"·
i Floyd H_ vvyggm Sterling Hardware Co.
3 Sam H. Roberts _·\PPEAR ON THIS PAGE ARE LOYAL Hero Slwller
Angelucci & Ringo _ _ ,. , Meyers Brothers
l John A_ tvhimkm- BOOST ERS OF FOOTBALL Al THE UNI- L_ M_ ROSS
I GUY A- M0€>l‘€ Y T · 7 ~ .v — ~ z ; y z _ Baynham Shoe Co.
Louie Rosmbwg \LRSlT\ Ol KLNTUCKX, AZ\D BX THEIR Sum B' www
T?"1°" Tm ?"· SUPPORT HAVE HELPED MAKE POSSIBLE J¤l¤¤ P· Bell
TIUOYU L» Wl}S0ll Phoenix Amusement Co.
‘ C. A. Baker ,·\     Charles Reeder
j Lexington Laundry Lafayette Hotel
  Lexington Water Co. _  Cooke & Roach
i F. E- Beck M. v. Burgln
i Laval Cleaners Inc, Gus Gay ·
J. S. Warren Peerless Laundry & Dry Cleaning Co. Viaduct Pharmacy Enoch Grehan
Dunn Drug Co. O, O. Carpenter Insurance Agency Phoenix Drug Inc. A. B. Hancock
l Hubbard & Curry Community Financial Service Inc. Womliweil Auto Paris Co. Warren Wright .
R. Lee Cassell Ades Lexington Dry Goods Co, Blue Grass Optical Co. Consolidated Coach Co.
Hutchinson Drug Store Walker—Megown Company Kinkead Wilson Motor Co. Canary Cottage
. G. C. Jones George "Brownle" Leach Henderson Drug Store John G. Stoll .
( William A. Metzger Farmer Motor Company Norwood & Hinkle Louis Alexander l
‘ McAdams & Morford First National Bank & Trust Co. Haddix Realty Co. R. W. Keenan
l Buckley & Co. Union Transfer & Storage C0. White Spot Restaurant Eduar Richardson
l Tatcwood Cafeteria Stoll, Muir, Townsend and Parks The O. W. Murphy Co. \Vallace Muir
Holmes Motor Co. Transylvania Printing Co. Midget Dry Cleaning Co. Local Ire C0.
; Homer L, Baker The Kcntuckian Hotel Co. Ideal Laundry Salosliin Drug Storr-
` United Service Co. Sears Roebuck Company C. W. Curry George P. Ellison
. Lexington Finance Co. Kroger Grocery & Baking Co. Phil Rosenberg Croppers Laundry
l Jos. Papania 8; Co. Lexington Utilities Co. Lafayette Drug Company Kerr Bros.
,  --—-·---.-·-- 
` 9

 ` V
THOMPSON-KING-TATE, INC.
CONCRETE CONTRACTORS AND COAL
Phone-Ashland 1010
Graham Cars Diamond T Trucks
EADS MOTOR COMPANY, INC.
263 East Main Street Phone—Ashland 124
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A IxEInI A LINE ON ALL GAMES IVITH A REAL RADIO A I
1) BARNEY MILLER D
3 . 239 East Main Street Phone Ashland 340 E) ;
 
· I I 1 1
I KITTRELL WISHES WILDCATS WIN |
GOODYEAR TIRES WVILLARD BATTERIES
LAGREW’S, INC.
Vine at Southezistcrn Avenue Phones-—Ash. 167, Ash. 3701
10

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l S. A. "DADDY" BOLES
l GRADUATE MANAGER
0
I What follower of the Wildcats d0esn’t know Daddy Boles?
- He has been connected with the University of Kentucky as football coach, basketball coach, grad-
  uate manager ofathletics, gymnasium teacher, programme manager or general major domo for so many
years that many believe he is one of the founders of the institution.
I No football programme would be complete without him and here he is.
i In the ante-bellum days, Daddy Boles wore a moustache and a high-necked sweater. The sweater
I finally went to pieces. The hirsute facial adornment went out of style. But Daddy goes marching on
A in his easy-going way, making friends and keeping them. _
? TEXACO CERTIFIED SERVICE STATIONS
¥ ROSE AND EUCLID While enjoying the game, have your LIME AND COLFAX
ERNEST FARMER, 0D¤P¤t¤r Car serviced with Marfak Lubrication JOHNNY VAUGHN. Operator
THE NEW 1934 TERRAPLANE AND HUDSON CARS ARE AS SMART AS A QUARTER-
I BACK, AS RUGGED AS A GUARD, AND AS FAST AS A HALF
Phone Ashland 915 GEARY-GAY   CQMPANY 121 Northeastern Ave.
` BURT V. HALBERT, General Manager
I 11

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W I L D C A T S [   I .. pst?     J;.  "It isn’t the added flavor  
    »’-—   _ _.   if Ti it  (lone that makes Hughes *
We pledge to y°“ Om — —# jL¥"";,,,¤.<<>"·"°' Ice Cream outstanding, ;
h€31`l3Y SUPD01`l3 through ' _ »·  LE but the natural flavor of  
the 1934 Season . Q; V, Blue Grass products.  
  1Ns*rAN·r-FREEZE ICE CREAIVI   5
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· STERLING HARDWARE COMPANY *
Distributors for GENERAL ELECTRIC REFRIGERATORS
Home Appliances 233 East Main Street
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