xt7hdr2p8g5p https://exploreuk.uky.edu/dips/xt7hdr2p8g5p/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1965 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1965 Vol.32 No.1 text The Kentucky Press, October 1965 Vol.32 No.1 1965 2019 true xt7hdr2p8g5p section xt7hdr2p8g5p im‘ifi»:jfti“a‘zx ! , I * V .
at 11:; . in: Ital: J
‘ i"¢’j7:3.gre~ '3‘“: .
J‘“
2 ‘:‘*1?':3"=f " '
;
' , - . "kirk; :, ”Wm,“ 77 , g
{139%.
’3“?
’i‘t’ :9 '=:
. 1’3,in
‘ .. ‘3‘1l332lr7‘
342:“ ’
3'37“”: -
‘ Wilt" " '
f h ‘\
mfg; 2?.'£'-":‘;u,.-;. 0:, :I:‘:!:‘;’~, '
. .1543. ', . /:-:':».7: .-'~'.-.~r-:«~."::tz "7..
5-;21ﬁ' “v.2“ . '.' 's‘ ,“_'l..: \I. 3 .- ._\ 3.‘-_’)";::,
Hag}: /‘ up"; .'.f:..'.::,"'.r:,‘,~,'_' :I‘loﬁﬁh' . i
,. 3:16:31 x :A; 2' -. : .':‘-: 5535'
‘ ‘> ,3..",“.».;.c::.j:.; ' ., ;
.._ \5’“‘A‘lf“'l“~ ‘1' ’.~‘.."_‘!' 3
Y-.\'.'5(".~~“'3£7; 'Z-v,’-‘,:£-. .
5' 53¢ :;'=~‘:~1:~.”r;»‘-.' “its. E: ~‘.~ 1:2”;
, ' 33:4. , i-:-.'1-.E:'v‘. i .
n 3 ~ --::c -. .
I. m ' i a
ﬁg: .-.-. ‘:-:3'. .::: .' .': i
:57 '-‘ ';~,‘-‘.l‘-;1 . ;.<'-:; .-l—'.. r’ 1 :‘
’ . - .. c 1 - . - . .
44'. u . ., “4. “.5 .
-:'.':.‘ - N)": -- - a
L‘ :1" _~. ,. 2‘1"," ._ .;:_a_ _' :_-,;1 >1); 3
I ... ' ;~ \. “ 2 .'.::.: 1.2%,3.
“11-7... -:-. . ~. 9956:)“ '
‘ "‘Vlti‘33u‘3'7 -;.‘.:.'.1.-.>; ‘u-x-‘cw ;..‘..—_7_,;' 32.5.1773 2w.” ~‘ ‘ ‘ .
. fix-:31 m- , . 1
.~~u'¢.’,;.-.-‘“~‘. , .
' “3'7?! L'f.\.\n:‘: ‘2'“ :1- ‘
l .
, ; I
”,Pubhshed m the Interest of Community Journalism . . . Of, By, and For Kentucky Newspapers {
’55;-3E{Er};E;E525E;E;EgEgE5E;E;E5EgE;E;E;E353EgignggfgégigigigEgigégEgégigigigigEgiffatigEgEEgiigEgigégEgigigégigigigEgEgigigégigigigigégigigig35323525353533; 32:13;552233325:33252555535;{3233355555325535???51.333253333352355?32332355355535525£325E3533EEEEEEZEEEEEEEEEEEEEEE33553355333331;E535E533Ej3333332332555532533332332332352323E5533§E§3EgigigégEgigégigigigig': 2_Z;E3332;235:3323555355335232513533333515;35332532553535335335355533;£15325;33335335533;33335253353;5;5533553333;g33555355533;33355553355355: 333533;;555353533;5333335553;355555353335555535
/
3 The Kentucky Press Association recognizes
1 the fundamental importance of the implied ‘
trust imposed on newspapers and dissemina- . i
tion of public information. It stands for
truth, fairness, accuracy, and decency in the
presentation of news, as set forth in the
Canons of Journalism. It advocates Strict
ethical standards in its advertising column.
It opposes the publication of propaganda j
antler the guise of news. It afﬁrms the 0h— “7: 3... . .3 .1;
ligation of a newspaper to frank honest and 37”?” ‘7 »- ., 1.3.5.7- I? .
. . . . ’ g A. 5 9.. 5,36) ~ '2‘- ex...-
fearless edztorial expressions. It respects Q, 3’ ‘ ’10": »,-. ..-' '. .2;
equality of opm:on and the right of every y .:§'-~ ', . .3};
t I . . . , . s ‘ ’1 \ ‘ 7 ~ ~.".‘ ‘ l " ‘ .
Individual to participation in the Constitu— * i if"! '1 gr
' tional guarantee of Freedom of the Press. ., 3",:- =9 5.! J” g
It believes in the newspaper as a vital metl- ' 31.75 ‘3‘ . v 29’. r
mm for cvzc, econom‘c, social and cultural ,3 "2 3." , ‘ J,» ‘
. ‘ . ’1 ’ , I‘._‘¢ ‘ I
Crm’lmunzty development and progress. . ,3 ‘ "" 9‘
f .. ‘41 “f .’ 7. ‘ 1
1‘ “3:3 .‘I 7;. ‘ l
s Q I "3 7.. I“
.. e . w .« ._y A
.' . 3- 3 ' .- :94 -
, . I e? 3;. :;~~' 82-.»
1f" ’ 1‘? [‘u’f" A. ~ A f .
PUbIICGTlOﬁ Office: (3 3“ , ., its”... .
as. - - ,- ‘ ' .3 s
, School of Journalism gs» , 3g; . . « 3
f , ..=' "t!”‘ﬂ‘ ' .- 7 * ' i
‘ . . 1». . . . . .: c, - .: .3 ‘
,v : ..' 1 ’x .. ‘ , , i
; Umversrty of Kentucky 33, fir": '1! '3 ‘l
' Ms“ ‘- . '~ ‘ ‘4‘ ‘l, l.‘ i
I Lexmgton, Kentucky My .3; g, 31*; ,3 _. i A
l .'¥ﬂ%»’x‘as 7 ' 3-" .. 3.
.251:ka . n? .. « , a. 21- a
a 1%,, 3 .1... 27?. .1 W . . .. . i y
i 0 9-3???“ .szoﬂ-li.7"'* . M” .u ~ w " ‘
. sskrsﬁw‘i ’4' , .
fair ‘31st 'a .:::;,.:::.:"5‘1'1 --—-“‘ - ~ ‘ ' ‘2’ t ‘
7:19;- . . HMW” 7: ‘5 1
i ””‘Qliv‘iBL " 2:35“ . *3“: . 9"" hit. I .
5 .13 1...“: ’ . 2 J» 3, $3; . .35, 1
1 3:. .~ 3 .33 . , g "a. ,‘
I : s g A” 3 , 34,“ 4‘ -. .=1_
- . r, 5: . .‘ 32”.; f’; V45": , t 4,57
As We? “3 9w - .. .-"-..;;.
am; . 4. Amy": '7, ,X‘ ‘ '
i "‘ . 3 wwa’. xi“ 3.; 33.; 1" “3“ ,, ~'
9 w wafﬂe»? e :
VOLUME 3c, NUMBER 1 ,""‘¥;¥y9mwa
‘ {Y3
" . . Kentucky's Showcase: Jefferson Davis Monument, Fairview 1,

 11111111111 " :
,, :1 1 11111.11 1
1 11151111111111 1111112111111: "
1 11111111111111111111111 if
11 11111 1'111‘111111'11111111 1
11‘11‘111‘111111‘1‘111‘1111‘1 1"
11 1‘ 1111 1,111111111‘111111 1
‘,1‘1‘11111 11 11111111111111 1111:
1111111111111111111111111111 , 1
1, 11’1111 11 11 1111 11111 1 , known as the Supreme Court Co ' 1
., 1.111111111111111 11,1 Th K t k P ,_ A W S It 1 1 11111111160
11 111 1 11111111111111 :1 111 1 e en “C y fess 1 s e ee + on the Juvenile and Domestic Relation
-.11,1,11111 1 ~ 1.. - 1
111 111111 1 11111111111111 1 ,1,1111,1 K k P Off .. Court. [he gioup has studied the prob. ‘ r
11; ,1 11‘ 1, 111111111111111111111 VOLUME 32, NUMBER 1 entUC Y l'eSS ers lem of press coverage for a year. 1
11 1 111 11111111 1111111111111 1 . 1 . New Volume, New Format Commenting of the new rule, 11111-1111,. er
11 1 ”'11 1‘ 111‘111111111‘11‘111‘11 0mm” PUbI'mm" v. . . Court Judge Martin I Kole of B- 1 pap i
11 1 1111‘. 11 11111111111111‘11111 Kentucky Press Association, InC. \Vlfh 11113 153110 the Press begins VOL C(miitv head 01: fl , 'C ~ ”g?" cnue 1
111 ' 111 11 1111111111 11111111111 Kentucky Press Service, Inc. nine i2 in a new format. Founded in ill‘lt‘ 11’ 1‘1““, 1”, omnilttee, W] 1 (101131
111111 1 11 11111 11 1111111111111 Victor R. Portmann, Editor ()ctoher, lQZS, bv the perpetual editor, ”(1' l ' '1' ( tf 1x81) e M" “.1 the press 1“ T‘
1, .1111 11111 . . ' ., 21(CSC\'1"‘ 1. 11 - - —
11' 1111 11111111111111 1111111111;‘, Member with suspension because of advertising on ‘t1\L1]i‘lL:1:) 11,1 t tic C10i11t111s “T1 “111 ﬁgure
1 1 .111,1111 , 5 ~. . . ‘1 i' 2 1 ‘1 - 1.
11 1111 11, 111111111111111111111 1 [1:1eY5P°P~'Cra"gge'5fAC55°c'°“°“ difficulties during the \Vorld \Var Il inefelv acts ‘I )1,“ 11‘11111‘11‘11L1’f1¢11(1€1 1 pcct t
1 1'1 11 111111111111111111‘11 1 “mam" um er ° omm'rce \‘cars, the Press enters the new publiea- ' b ‘ ‘ H 0" K “rm and 15 101d nextl
1 1 1 , 1,11 11 11 11, Kentucky Chamber of Commerce '. . . to go home and not come back 1 1‘ -
11 - 111 1111 111111111111111111. - - tion vear with the re )e'itcd )lche oL . . . ‘ again, ‘ 1)‘ 19
11 1, 1_11 11 11 1, , 1 Better Busxness Bureau, Lexsngton . l ‘ l :2 1 ['1 . ) _. , , 1 . '
1 1 111 1111111‘1111111"1 , ,- 7 .,- . , ns is not so. leihaps if the press is B c
11 11 11. 1 11 111111111 111,1, ,1‘11 Sustaining Member senicc to Ixentuck} 1ournalisin and hen- )rcscnt ind c l t . l ‘ 1 1 C
,, 1‘, 1 1 111,. -1-- 2 1...; '2 1.2, i , - , ,
1 ‘ 11 1 1 1111 .11'111111 National Newspaper Association tuck)‘ newspapers. (1)“ in t,“ (01L; 1‘] H 11]}“111111 goriig 11113515
1 > 1111111,‘,,. ,1 . . "1r, 1 1- 1,, -
1 , 11 1,11 1111111111111 1111 Associate Member lhe past years, since its ﬁrst meager stand 1, K pu) 1C “1 under ‘1 tion, 0
1 1 111 111111, 1,1‘ 111 11 1 11 National Newspaper Pmmotion Association issue of four pages, have marked a vast ‘ ‘ ' ,_ 10‘ f3
1 1 111 111 1 1 11111 1 1 Publication Office change in many of our newspapers from 1‘ 1‘ era f0
1 : 1 1 ‘ 111“ 1‘1 11 5cm“ °f humans” slce )v ineffectual )ublication 1— ia ‘ 1 NC\
11 ‘ 1 1 1 11111, [1111". University of Kentucky, Lexington 11 I" 1 _ 1. . 5 11 “3 ROP COIOI’ DOUbles .
1 17 1 1 11 111 11111 111 1111 \\ 1th pages of read§-prints—offtnnes poor- '1'] 1 1 ) makes
‘1 .1 1‘ 1 1‘ , 11‘, , 1 . . l_v printed with little influence, to those , K \o ume ,Of ROI €01” ”50d 1’1 ‘ Of 1‘01
111 1 11.11 111 1 1111 11 1 11 Kentucky Press Assocmtion, Inc. of interesting format, alert tvpographjr, national advertisers 1m newspapers has , ness.
1 1 11111 151111 1 1‘ ‘ 1 1 1‘1 Maiir‘ee K. Henrv President pictorial news and features, and out- mow than doubled ”1 the 12151 10 .‘WTS- me, “
11 1, . 1 1,1, .1 , , _ - . ,
1,1 ‘1 ‘ ‘1‘11 11‘ 1“ 111 ‘ i 1,3 DUUI/ News, 1"“(1(11<‘~‘¥1701'0 standing communitv service in progres— acunding to a SPOON” report m the OC‘ 1 11113110
1 1 1 1 11 11 . . , ' . 1 ' ‘ '
11 1,1 , 1111 111 1 11 111 11,1 Larry Stone, W,.,,_Prc1s,,-dc”, 51“, communities. toer issue of Media/Scope inagaznie. are re
111 1 1111 111‘1 1 11: 11 1 Messenger, Central City \Vc have noted iuanv changes in pass‘ ROP color now represents 10 per cent and t1
‘1, 'r 1111 11 111 ‘1‘1‘ ‘1 1 1 Vieto; R. P(()rtin2mn. Secretary-Aimroger ing: the advent of the offset process of the national advertising dollar, or a so th2
11 11 1,1 111 1 1 111‘ 1 1 111 Hm” ‘ RUHHIZJ,;.?17(if\sl:':iiiii(-k11ILLZi:;:‘:T1()n new and improved printing processes and \olunie 0f SKI “”lholl m 196+ Palm‘s
1, 1, 11, ‘ 1 1 111 1 11 . . ‘ . D equipment, alert and effectual editorial tart 0f ““5 rule 13 the result ”f the and t1
, :1 11 1 111 1 1, District Executive Committee . . . Sfwd, int" 1. .1 ~ 1, -1. . .. . , _ ﬁr,
_ ‘1 1.1 1 , . ,. , pages, and a dvnainic drive in 2m elec— ‘ ‘ - ”‘1‘“ 1” (“l-l newspapers 0 U' .. before
1 1, 1:1 1 -1 111 1 111‘- C/iuu‘nmn. Isdwards M. leniplin, I’leruid— . ' in ROP colo ,\ .1- 1 , , .«1.
1, 111 1 i , 1 11: Leader, Lexington (Sixth11 Firs-l, \Villiain T. tronic age that l121\‘e made our com- g 7 1r. 1 @0101]ng ML “port “ \VCIC t
1 1, 1'11 1 1 , ,11 ‘ 1; Davis,Lyon.C1nmt1lHamid,Edtlyvillc; See. niunitv newspapers leaders in public af— ROP C01” 15 11‘2”];le 1m 11 101111 01 ‘ wise,
'1 11,111: 1 1 1.1 11= (WI, 00011110 M. Wilson, Herald—New, Hur— fairs and in the economic progress of 1,008 ”f the 115112 (1311." newspapers , papers
‘, 1, 1L1 ,1 1, 11 1'1 dinsbnrg; ’l‘lii‘rd, A] J. Sehansberg. Voiec— thcir areas. across the nation. hour-color ROP is - An‘
' 1' 1 1 it ) >'11 ' ,1 :‘l, l‘ 1; 0 11x, ' ‘— 1 . .-' 1 ‘ ”1 . 1. I '
1 ,1 1,1, 1 ,, , 1 1 1 ,1? iii-11:»,SigiliiiklinFrliiiili 13111111313111112111151118 \\e have endeavored to be a guide 2nailahlc in >b§ of these papers with 1 news;
,, ,1 ,1, r 1 , r 1 , 2 - r . . . ”' H1 . H )' 1.. ~ .
l ‘ ‘1 1 1 1 1 1 IDCIHUCI'IIf, Bedford; Seventh, \Varren R. and direction 111 that ngl‘css for lhcsc )7/ ()tteilng 5pm color, ROI m HALL 1nd“
1, 1 1 , 1 , 11 11 11 ,1 Fisher, Mercury, Carlisle; Eighth, Louis De- mam" years and renew our pledge to be ”“fll‘mc 0" two 00101-1 " 115th
11 11 1 11 1 1 1 3 R050”, Adair Crrlmlll New: Columbia; of highest service to the Kentuckv l1'ourth “‘9 C051 "f four—color ROI) compared .1
11 1‘ 1 1 1 11 1‘111 Ninth, 121,111108 '1‘. Norris, Jr., Independent, l‘istate. ' to black-and-whitc advertising ranges ‘ S
.1 1 1,1, ,1 , 1,1 , 11 Ashland; lent/z, It Springer Hoskins, ILntcr— from 20 PCT cent “11 the way up to go 0
1 ., 1, 1 , 111, 1‘1sl’n'w’ Ilarlan; blatant—Large, S. C. Van =I= =i< =11 =11 * , ,, 11 1 ,. 1111 , , '. - ,, .11 1 and
11 1 1111 1 1 1 1 _‘1, Curon, State Journal, Frankfort; State-ah PU LIL“: 11g 1U' K awrage merms“ eate
11 , 11 1 111 Large, James Lee Crawford, Triblure—'I'inies, New Jersey High court C051 15 7‘1 PCT cent for fllll‘COlor' Add' 1 it is
1 ,, 1 1 1, , ,1, 1 '1 Corbin; State—ul-Lurgc. Warren Abrams, , , _ iiig one color averages 19 per cent higher. _”1
1'1 1 1 1111 1, 11 gourifr-{omguk L(miISVi111‘U; IInIiInietgute Past Permits Juvenile Reporflng Media/Scope reports that the two 1 “:6
1 . 11 1 1 , 1,1, res-(r en, ,eor’e _0) in , iomnion- , 1 , , .- ,~ , , , _ , J .1 1
1,1 ,1 1 11 11 1 1,11 wealth, Somerset 1 the New Jersey Supreme Court has principal methods of chaiging for ROI , feed
111 1 1 1 1 1,11 1 1 11 hde its ban on press coverage of Juv— color are flat charges added to the black 11 mus
111 1 “ 1 1 11 1 1, Kentucky Press Service Inc. enile Court proceedings. The new rule and-white rate or a straight schedule of ; haw
1 1 1 1 1 11 1 1, 1 became effective September 13’. Under page “1195 for C0101 it}
1i _ 1 1 1 1 George M. \Vilson, President the new 1111C if the . 10‘ 1 't' 11 :1: :12 >12 :1: 1,: 1 “1
1 1‘ 1 Brcckinridge Herald—News, llardinsburg ' . 1 111( DC pcrmlio, “‘15- , .1 . . . . f \, 1s tol
1 1 11 t ' L" 2‘ 1 2 1‘ '* 1 ‘ ‘2 2 t ‘ ‘2 1 " '1
11 1 11 1 1 11 Landon Wills, First Viecl’rcsident p 1pcrs 111D print tic n lines of unenilc l ic i\ ition ll \ssociition o 1 cm 11 tisn
111 1 11 1 1,1 1 McLean County New; Calhoun offenders, their photographs and other paper Purchasing Executives has issued age
1 1 11 1, William '1‘. Davis, Second Vice-President identifying information. Radio and tele- a booklet containing all information prc- 1,1 can
11 1 1 11 11 Lyon County Herald, Eddyviuc vision are covered by the same rule, scnted at its annual conference. T110 " less
1‘; 1 1 1 1: Victor 1%. Portniann, Seerctary-Treasurer but broadcasting from the courtroom is booklet contains information on news- 11 Ch
‘11 . 1 1 1 “Oridu R- C‘drl‘isom Assirttmf Treasurer prohibited. in addition, Juvenile Court print, newsbags, tying wire, zinc, and 1 has
1‘1 1- ‘ 1 ‘1 Board Of Directors 1udges will be permitted to issue state— kraft paper and other items of interest . NE
‘1 1 1 11, Chairman, Martin Dyehe, Sentinel—Echo, inents regarding the disposition of cases to anyone concerned with procurement CO,
" 1 1 1 1'; London; i\1laurice K. Henry, Daily News, in their courts. for “c“,gpupcrs A limited number of
1 1 1 ‘ 1 ', Middleslioro; Niles 0. Dillingliain, Progress, Tl , , 1 . i i . ,1 ml
‘ . ‘1 1 1 ,1 1 - ,.. ,1 , . , 1 . 2. re re )or cones can )e 0) ainec rom 1-
, 1 Dawson Springs, lhomas L. Picston, Demo— K “C“ rule11s bNCd (Mr H 1 t l. . 1. It, 1 f the g
1 1 1 (1",,1 Cynthiana; Robert Fay, Shelby News, of a C(nirt-appointed committee of 13 sOCiation’s vice—pres1dent, Pat Mellalc,
‘ 1, '_ Shelbyvint‘; Ofﬁcers C-V-UfﬁCl'O- lllClng, lawyers and probation ofﬁcers, Cincinnati, 0., Enquirer, 617 Vine St.
' 1, 1 1
1‘ F
1. 1 l
1 1 1 1;:
’ 1 1 E 1 , '-
1 - ; 1 V

 ,1“ ”W ' ' . M . , 1

‘E :' j

. . In fact, they are full-time housewives— A E 1

$10 Bl ”Ion Increased Revenue or, to be more accurate—they are over—
c can” COmIHittc : time housewrves, because in virtually ,3
Domestic Relation: . . , all 2515:51 thteyt1ta1fe‘cljre’1‘flf their holrlnC :; .
s StLIC‘El" _ , F Ad 1- | P d 1. d in a lion 0 1€1r]0 . is meanst at g" 3:
for a 5:18:10 prob. ‘ rom ver lSlng 5 re K: 9 they have different patterns of shopping ,'
:iiew rule, luycnjEE, l 1 (1 t1 1' l ‘t 1' t' . . than the stay-at—home housewives, they f .3
l- Kole of Bergen E papers 1:1 Gorge—riliiflse oﬁfelefr0151111lf'11r'e“ (Note: This thought—provoking article, have different needs in clothing and

COImHittee Siid 1 mac on e c y . ur 1 ion a digest of a Newspaper Week address make—up, and, of course, they have very _
,EC say in the, ‘ t dollars—or more than advertisers spent by Charles T Lipscomb [T b . I little time to watch telev1s10n or listen , .
1 ~ Pfcss . in TV 3M1 magazines combined! These ' . . ' 61:07.6 “e to the radio. But they are women on the ‘ =
. court Is very soft '1 _ .11 t' t l I _ Los Angeles Advertzszng Club, 18 re— . ‘ . ‘ S 3
Clmcnilc OffCiide hgures Wi con inue o grow, we ex printed from the October 16 issue of go, women who like to keep up With , -
c Wrist and is toll i pect them to more than double in the The Editor & Publisher It portends a things—and they are excellent newspaper », .
COme back aggjli , Eiexfglgsyears to close to 10 billion dollars glowing future for our newspapers but readers.
9s if the )1 7 ”i ' . . also, indicates the bi 'ob ah i ’- Working Housewives 3
is ﬂCfuallir 22:11: E Because the space age—With its Cin— newspapers are to pi'oiitltherebey‘lg If our In the $7,500 to $15,000 income .
mblic “7111‘ UlldC: , 91mm on young adultsl, afﬂiience, :duca- _______— homes, half of the housewives are work— "5; 1'
l Earn}11:11:13ﬁgrgggﬁirfviﬁtlbgna need visions and products. All facets of our ing. Even 1“ the $1.5’000 to $25’000 ”1' ‘

_E . ( great . _ come homes there IS a working wife in -

* era for newspapers. product, Of our production and Of our one-third of the fa '1' Th '1 E 3 '1
‘ Newsp'ipers’ six billion dollar revenue marketing are being streamlined and ' . f 111,1 ies. e -mpl( E E ‘

f . . ‘ . modernized. Newspapers are perched on increase 0 the number of families m ‘E E ‘f

3 COlOr used by 1 makes this a big-busmess—and, as many the launching pad with all systems CO the middle and upper—middle income E‘ r 5
llcwspapers his of you know, this is a very healthy buSi— for an epoch—making flight into the space groups to a con31derable extent has been . E I E -, E
be last 10 years 1‘ IICSSZE Spliiietiniles, an advertiser Will ask age. caused by the additional income brought ,1 1 E _. .
:port in the OC: 4, 1.116),] “,3?t1\84t71€matter.Wliljlvfwsmperf’ What will the next decade bring? home by Working lees‘ , . S E E} .. 3'
lCOpc Iliagazinc any 10w: } answer‘is, ore peop e \Vell, ﬁrst of all, there will be a con— Every year, about half a million wom- E E EE :1 ,
its 10 per can are reading newspapers than ever before tinued population growth. \Ve expect to en. are going back to work after their E E E 1 j: if
Eng dollar or E and they are Spending more time domg have 235 million people in the United child—rearing days are over. And, as we E E . E
19 6 4. ' ‘ so than ever before: Last year, news— States by 1975- Thirty—ﬁve years from move into the next decade, increasingly E‘ ';:E E 3:
ie result of the papers sold more copies than ever before now there will be a population of some more women Will be in thlS. category. E 1E ,EEE
CWspapcrs ofr’er- and they sold more advertismg than ever 400 million and more than 100 million This Will result in more families being 3 E El
g to the report .«9'. before. And newspaper industry revenues households. Twice as many people— able to buy more. expenswe products :E2‘E3‘
or ‘7 23:: alas: :2 iigiiistﬁi’tiﬂiiiii wwww w :29. at 11”“: EE . i:
1131 DCWSpapcrs ’ ,, - Just imagine! TWice as many people to ‘ W en 1 1E i J
-C0l0r ROP is 2 papers. . reach with advertising messages! lust comes to the purchase of big-ticket 11 E E
c papers with Anyone who questions the fact that think of the number of new products and items. 3 ‘ l J
ROP in black E newspapers are one of our great growth new businesses! More Informational Ads . E.
i; Industries ShOUId try to. buy an estab- Education and Readership What kind of advertising can we cx— f .El 5":

LOP comma] ., lished paper—large, medium, or small. The population of tomorrow will be pect by 1975? There probably will be E} El
ftisiiig rangcs '; Values in Fewer Papers the best educated one in the history of some major changes in creative ap- . E EEEi 1E .)
way up to 50 1 Some people say that mergers and sales the world. This is of special interest to proaches. More than ever, advertising EEEE i'i 5
‘age increased E and consolidations of newspapers indi- us because educational attainment and will be beamed at the housewife—be— ‘E‘ E
1114:0101 Add- E cate something is wrong. In my opinion, newspaper reading always have been cor— cause of her steadily growing importance 3E EE EE-
a: cent higher. ,7 it is just the opposite. These changes related. Since World War II, the edu— in the family’s purchase decisions. And ;E E
iat the two it are good. They are good because they cated segment of the population—those the advertising messages to the house— _E -:
ing for ROP give better value to our publics. Our who have a high school diploma or more wife of the space age will tend to be— EE E .
to the black— {E reading public gets a better product be— —has grown twice as fast as the total come more informational and less emo— . ‘l EE :_
' schedule of E Cause time and money, that previously adult population. This is what is behind tional. EE ,‘ E 5,;
.‘ have been wasted in circulation battles the steady growth of the number of A second major reason for the growing . ‘li fEE gl

EE with other newspapers, now can be used newspaper readers and the amOunt of need for information will be the house EE EE E

u of News- 1 to produce good newspapers. Our adver— time they spend with their newspapers. Wife herself. She Will tend to be better ,E E: E
s has issued E 1 Using public—both advertisers and their The labor force in 1975 will not only educated—and a course or two in con— EE' E
rmation prc— EE‘ agencies—get better value because they be younger and better educated but Will sumer information probably Will be part I E EE
:rencc. The [3E can buy newspaper market coverage with also include a much larger proportion of of her educational background—and on E :EE 'i
.1 on news- EE 1688 duplication and at lower cost. women. Today, there are some 27 mil- the Whole, she’ll be more oriented to— EE E
. zinc and ; Changes in the newspaper structure are lion women in the labor force. Today, wards reality than is true today. 2E .‘
of iiiterest l based on sound economic principles. three out of ﬁve working women are Incidentally, this type of approach EE ,; f
wrocuremeut Nearly all the growth industries in the over 35, and more than half of all work— to advertising, With an emphasis on fac- E‘ E .
number of COUntry have had their consolidations, ing women are “married, husband pres— tual information, does not mean a set— EE if ‘f.
m the As— _ mergers, elimination of unproﬁtable di- ent” as they say in the official records. back for creativ1ty. As a matter of fact, EE E
t MCH‘ﬂC’ E Page 1 — The Kentucky Press — OCTOBER, 1965 V 3 "7' EE, E ;
Vine St. if EEE i if
I: s

ii l; .- ‘-

i.

 11 ‘ _ . . f "r'rwv 1.'
1 1,1,: «It, _ .. . , 3;..“f-4rég14aysr. 1
1 I 1 . :1!:1,‘,'. 21; . 1. . _._1‘. '21,,115174,
1 ‘11 1“ ‘ 1‘; : :ragtgstx- 1 * '1' « -:
1 H1 1 11*11tl1111 1 1 M ; -1 - 1 .1;
‘ 1 ll 111 1 1 i. 1 1*~ 1: 7’
1 i 1111111211111“ 1 1 l ‘
1 i 11 1 '1‘ \1‘1‘111 1‘1 1 1i 1 $3.. VN’M“\~ﬁi¥i~ﬁimuw 77W .7 ﬁght”. . v
»l12111‘11 1 1 t: ""“m ,
11t111~1111 ~11
i 1 111. 11 ,
1‘.1l 3 1i ”Will '1 i
1‘“ ‘1‘ :11 11111111 1 s
‘ i | 11 ‘
w '11 11l111u1‘ .1
1 1 11 1 1
‘1 1 Eih 1t 11 1 . . . 1 - - ~ . . . . .
‘1 1‘. 11111111111 . creat1vrty wrll become more 1mportant sprawlrng suburban areas rrrlrabrted by Consumer Union Crlthlzes N
1 1 . 1 1 1 1 1 . . _
1 1‘1 ‘1 1111.“)‘11 i . 1 ‘ than ever before 1t wrll be a matter of people who weren't born there and prob- Advertising Standards
1111 1:1 1 bllzwlr‘ ‘ i presenting factual copy in an appealing ably won't die there, by people who move The Consumers Union under co t ‘
1i i I“: ‘ ill“‘1‘l1 11 ‘ 1 : wav. And there will be few creative ap— about the country and don’t feel any ‘. ’ 1 11 ”Cl
1‘ 1 1 111111111111 1 * ' . . 1 . . . .1 1 1 . 1 for the Natronal Bureau of Standards , .
11 -, l 1 ‘1 l ‘ 5 proaehes 1ndeed that may be considered close Identrﬁcatron wrtr t1e eommunrty “ 1 1
1 1 1 1 1 11 .111. _ 1 1 . . _ _ . . 1 1 has completed an til—page report, Stand-
‘ ‘ ‘ 111 11“ . too far out—because the young lrouse— 111 whreh they llVC. T0 such peop e, the n . _
1 11111111111. 1. . _ _ _ . _ . 1 _ . , ‘ ards and the Consumer. It 15 hrghh
1 1 1 11111111 1. 1 1 Wife of space age wrll be 119111 sophrs— newspaper provrdes an opportunrty for e 1.01 )f e r t 11 t' .1 t d d. 111
1 1 11,111 1: . 1 . . . . . ~1'11'; ( \uren 2(\'C1'1$11 1 . 1
11. 1 l1 . 1.111111 111 1 . 1 treated when 1t comes to vrsrral symbols. rdentrﬁcatron w1th the rest of the com— , . . , g 5 811““ 5' trollrn
1 1 1 .1111 1‘ . , 1 1 . y k ) . ‘ Fhe report drstrngurslres between prod-
1 11 1 111 11111 1 ‘ 11 and scrence, and todays avantgarde art— rnunrty, an opportunrty to eep 111 con- , . ,, u . produ
, 1 111111 1111 1 , , . 1 . . , ,- 1 . uct competition and prornotronalcom-
. 1' 1 11:: 1‘ 11.1 ' and scrence, an dtodays avantgardc art— tact, an opportunrty to escape 1so atron. . . ,, . , produ
1 1 1 11111 1 11 1 1 ”1 .1 . J ‘1 . 1 1 . 1 _ petrtron, the former being described as
1 1 1 1 11 11 1 11 1sts wrll be the old masters of tornorrorv. 1 us is no mere 1ypot1es1s t 1rovxr1 out )y brscd on 1 meanin £111 )roduct diff , (11106)
1 ’11 ‘ 111111111 111 1 Advertrsrng 1n the space age probably socrologrsts. You see proof of 1t here enti 11 “Inch is directfd toyl 11d si ‘5 er hsher
1 1 ~ . 1 1 ‘ ‘ ‘ , . - k ’ 1‘ ‘ ‘ '" ' 1' " .
1 11 1 1111111 11 wrll be much more personal. Today's in Los Angeles as suburban newspapers 01 t , r crt 'l’l“ 1 ttgmf‘mt skillfu
. 1 . ' . . )r re 11 over11r, 1- a .
1 ’1 1 111111111 11 1 ; ‘1 . mass approaches wrll tend to be broken are prosperrng along wrth the suburbs 1 (.L n p 1 . , . C . er, pro keep
1 1 1 1 - 1 1 . . 7 . 1 .
1 1 111.1 1 1 . . _ , motlona cornpctrtron, rs sard to hare .
11 1 11 l1 ‘ down rate a varrety of copy themes. they seryc. 1 cccss refe c t 11v . 'ﬁ 1 ties of
1 11, 1 1 . . . 10111113.;rv 1r1ne (1:1 :1 .
“1‘1 l1 ‘1 ll ‘ each one beamed at a partrerrlar seg— Advertrsers, 1n need of new ways to 1 t llt t' L 't' - ngI will _ lgtron,
1 = 1 . . . )ro uc 1s rr1c 1011s: 1 1.‘ concern 1' , .
i ‘ ' ment of the market. communicate therr messages, are ﬁndrng 1 (, c . s CC H 1 15 difﬁ
‘ i i i i N 1 d 1 1 1 that newspapers now offer real creative manrpulatrng the buyer. ‘ 1f ne
‘ l 1 ewspapels en tremse V68 extrcnley - - , - , The report says that ‘ F he proponents , ,
l i i 1 i H i i- ‘ well to this space—age advertlsing ap— and compctrtrye opportunrty. of consumer standards and others can y) p
11 1 1 1 )roach The reason' the various )sycho- Newspapers are consrdered a hot rne— ' ‘ . " ‘ .‘ L ‘ . contr
l . 11 1 1 f ' K .' . . 1 ' 1~ - A ., M . 111 _ cerncd wrth maxrmrzrng the effectrvc-
1 1 ' .; logreal types are distrrbuted fairly much (111111 111 “Mm “ECHO” 3‘“ 0 19 t0P ncsg of the 1131101111 economy eneralh 1111ch
i 1 ‘1 . at random within the Population—so you creatrve PCOPlC 111 the advertrsrng lmSl‘ agree 111,11 ‘ere'rting‘advertising: 0% reason escala
1 11 1 . 1 need a medium with maximum reach in “C55 are “0‘" 1nvestrgat1ng 110“" “"3“ 0f able content and magnitude can often rangu
. 1 1 11 1 order to provide the exposure Oppot- expressrng themselves 111 newspapers. (serve .1 usefulcfrrnetion' howeviﬁr widc- “€53
‘ 1. 3 trinity for the advertising message. See- “mm“ the “CH dCCQdQ WC CXPCCt t" g read( ob'eetions to crirrent “11331151“ the s
1 1 1 (11,. 1 .1 ' .- ,. f t' H1 t see some of the most effective and some .p , ‘ l . ‘ . g
1 ' 011 3’ he SC eetryity 0 percep ron, 1‘1 - - - - )hrloso hv have been re rstered 111 all seems
1 i 1 is common to readers Of 311 print “Edith 0f the mOSt creatively excrtrng advertrs— 1sectors Def the populationg l’spcnditurcs 1966
1 ‘ 1 . . ~ , . 1 ' . in cannai 11s anearin in daily news— ‘ .. , ' 1 ‘ . 1
11 1 1 _ operates to srngle out prospects 111 the g s l g 11 c g . for advertrsrng 111 1963 were 1n excess many
l 1 1 * audrencc. A rumor study that was pub— papers. 1 1 . of “313 billion and a sampling of the rate or
. 1 1 . 1 1‘ ‘hed 11 't year with the 'r))rov'1l of the But a drscordant note is found 111 the ' " ’ . 10011 .
111 15 ‘5 . ‘ 1 ‘11 ‘ 1 '7 ~ - - ad eopv forces the conclusron that only ‘ 1‘
1‘ 1 . " 1 . ' . _ be )tember 2/ ISSUC of Advertrsrn A e ~ , . ‘ .
\dycrtrsm Reserrch Poundrtron esta 1 too so
1 I g ‘ ‘ ’ ~ - w - a small part of that meredrble sum has 1
11 ‘ 1' h-‘d 1 t . 1t . . t ' 11.1- 111 \vlnch Lee 1* ondren, charrman of the ‘ , , . , , t'
11 1 1 1 , rs c tia prosper. s are wrce as rxcy 1 . , . - conveyed 1nformatron of use 111 makmg “050 ‘1
i 1 ‘1 I to note .1 newspaper ad .15 are norr Advertrsrng l'oundatron of Arnerrca. : . cqrr'rll‘
“ ‘ 1 . c ‘ . 1 _ - - meanlngful comparisons between the ‘
1 1 . - prospects sounds a warnrrrg that all adyertrsrng , .. But
1 1 . . ' _ , - . > . varrorrs brands of the commodrtlcs rep‘ _
1 1 1 1 wrll cease by 1980 1f overnrncnt'rl re— '
11 1 1 1 So newspapers are 111 tune wrth the . . ° . . g . 1 ‘ resented drive
‘ 1 1 ‘ l ’1- nrost recent developments in advertising strrctrons affectrng advertrsrng “Dd mar- “Fvcn \vhere promotional messagCS ing sp
1 1 i ‘1 l1 . strategy—and newspapers will make it ketrng continue to ““3635?- 1 1 include product claims ,, the report says. 1 you t
il l ‘ i' possible for an advertiser to adapt to MC crted current restrrctrons agarnst “the resentation of stirai htforward and the Pl
‘1 ‘1 ‘1 ‘ snace age advertisin strategv with masi- outdoor advertrsnrg, charges 3331““ man— p f - c g - i tisin
ii l i i ’ 1‘ ‘ - g c ' A f t1 r nl f0 (1 0 so 11 'ck meaningful rr1for111atror1 data IS extrema” g
11 1 1 1 . mum efﬁcrency. 11 ac rre s a (1 ‘0 pr cc.s rs. 11 pa — lv rare 11 now,
11 3 1 ‘1 i » _ . ‘. , agrng and la)el1ng and against drug - ‘ ‘ -
‘ i l l i Coheszve Force 111 Socret) « f w ~ 4 - , 1... f 1 - 1 On the other hand an effort by the trscrs,
1 1 2 l d t b ll t f tl , manu acturers as cxamp cs 0 tie trenc. c 1 1 - . 10 pr
1 1: 1' nor r'o a)eoer' 11' . -~ ~ 1,. 1. " ~1 '- *
l ‘1 1 ‘1 . f {6 f Ct,‘ p1, 01111 tlil To tlus we can add, the restrrctrvc legrs— l‘Cdel Trade (301111“15510“ to ““6 r6111 01 8—1
1 1n r 13 1011 unc 1011 aceor 111 1 1 - . - . . 1 ,7 ' 1 1
‘1 l1 01H f th t' c g ( L latrve powers grven pressure groups 111 dents 111 \\ ashrngton, DC' from fillc dealer
1 z. 11 > o 111 n11 r 1‘ '- . . 1. .. . . 1,. -- 1 , - ‘
1 1 1 if” b' C 1319’ Chspfapes eyery the several states to restrict or forbrd wages 0f dd‘CltlSlllg 5901115“? be .11 for ,1
‘ 1 l 1 l “i fefre, . 1g and sma ’ are CC 111g up then advertising to members of organizations ing for want 0f 0011500“ vretrms. The £11131-
1 '1 ya 111v in 111 11,111 11 z - - . 11 ' 1 ‘ 1' ‘ ‘
1 1 1 . 1 St: s, est g 1 C“ “It 1pmert 111d under the pretence of violating ethrcal VIC CStdlDllSth <1 1>110thCEll COIIlPl‘11‘ll work
. 1 1 1 espernnentrng. For example, one of our standards. ofﬁce to which \Vashington cltrzens h 1
1 1 ‘1 1 Burear director , Oti hanclr'r ol ' i ‘ ~ - . ' . . ' 17 . l- eart
. ‘ 1 ‘ 1 1 t ‘1 tl st tl SIS: ‘ A 1 L1, {[51, Inc Mr. Fondren described the public as COUld 16130” rnstanees 0f deCCPtl‘C .T sav 1
1 1 1 ‘ ‘: as s mrner 1'1 1e 0s 0 - ~ . ~ ~ ., ' , ' at ‘ -
1 1 1 1 1 h (i1 bl 1 .‘1 11 . 1 1n11c CS. ”“1“ ﬁndrng itself “the vretrrns of then own \crtlsmg- It was rntended that 311111 1 111671
1 1 1 é last ﬁou er 1ts 3‘31“: ﬁn“ gain] t“ desire to have ‘the government’ protect OfﬁCCS WOUdl be “@thth throughOUt this <
‘1 . ‘ . as ve vears an a 1 v 1 v ~ - , . 1 - . 1c— 11
i l l will 5 end bver sevenhnilligri ctlollarseaiii them from anythmg and everythmg,’ ﬂu natron followrng the assumed Sims that
1 ‘ ‘ . i) . d' . 1 1 X 1 h and added that it may be against the law CCSS 0f tlllS ﬁISt 0116- DESPIFC gener ‘ (30er1
l 11‘ "mt ttlmrtr :1 1tor1a (eliarttlrnenti 1 mt bL for anyone to advertise in any way, thus coverage by 10031 PUth Informatlcﬁl‘ news
1 1 1 says 11 rev are no 1rou 1 v v . . .' -, ' c
1 11 1 1 1 ‘- ‘ ' g _e . strflrng the demand for new goods—and, 1116(1ch the ofﬁce has UOt recerved tOf copy
1 » any means. . - ' ' .1
1 1 1 4 . _ as a result, lobs would become searcerr number 0f COmPIEIHtS anthIPQted' regul
1 1 1 1 EM there 15 one other functron 0f the \VC hope his predictions will surely be the ﬁFSt 40, OHIY 31X 01' seven were con‘ “11111
1 1 1 1 newspaper that may become deersrve 111 unfounded or mitigated. sidered worthy of investigation, and none the]
l the future. It is the newspaper as a social Of these iDVOlVCd advertising as such S
1 1 institution, as a cohesive force in society. . (most related to the home improvement 11
. I 1 l1 ‘ The space age will be characterized by It pays to advertise—even you! business).
1 ' '
1 1 Page 2 — The Kentucky Press ~— OCTOBER, 1965
1 . l m 7

 as . .

i
.. . I Minnesota Fights Secrecy =53” .
eaaezes l Newspapers Must Not Fall In ere-Trial Procedures ~.- a
"d5 d i . \Vhether a pre—trial hearing may be i
3117 u“ er C011ttﬂ€l l conducted in secrecy is a uestion bein
32‘” 0f Stahd'eltdS, i For EXCGSSlve Adv. Inserts debated in a Minnesota ediurt where thi ‘ ,
ge £6130“: “Stand. judge closed the coutroom to the press ' t
rer: , It 15 hlghh’ ‘ In any business, proﬁt has three con— can pick up an extra 40, 50, 100 dollars and the public during proceedings pre— 1. :
:rtrsmg Standards, trolling factors: what you charge for your merely by inserting these things in your liminary t0 the trial 0f fl defendant on 21 , i: 3.
rs between prod- product, how much of your product you newspaper—to rationalize it (“If I don’t charge 0f murder. i Z
Eligmiitéocni