xt7jdf6k3n3n https://exploreuk.uky.edu/dips/xt7jdf6k3n3n/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1940 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1940 Vol.11 No.11 text The Kentucky Press, September 1940 Vol.11 No.11 1940 2019 true xt7jdf6k3n3n section xt7jdf6k3n3n ‘ , ' ' > j ‘ V , " ' ' ' .1 ' :5 "va444
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r, 1940 I.» September, 1940 THE KENTUCKY PRESS Page Three _ LL L: L“ .' .
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ine, regard. LI suggestion or offer of local assistance. personal appraisal of circulation, some city and trading territory is rarely avail— LL 1L ILLILI
en Pr00fed.i- Even such interest as shown by the ad- rates are ridiculously low, while others able. . . . ,LLII;I'IlIIs L
I some Way, , vertising manager of one of North Caro are outrageously high. Our average rate A more intelligent breakdown of. c1r— IL I. ILIII ..
little more L lina’s larger papers several weeks ago in the weekly-01: semI—weekly papers we culIation than that afforded by a Circu- IL, 2':
Vithout ad.L was appreaated when he sent me some use in Virginia is thirty cents an inch. lation statement would be of material IIL ,Ii
market data on his territory—though None requires frequency or bulk space assistance. I am positive that in some cit- LLLLIIL [j
ensive; bm . I'm sure he didn’tItake the trouble to contracts; practically none has suggested ies we are forced to .1311), too InuCIhIcir. IIII LIIl
ired of the give it much Iconsideration, because a a lower rate if I would increase my space; culation outside the Cities that is of little ILIII L" L . .
i and year check showed it to be five years old, and and few have ever offered proof of their or no value to us. It has been prIOIVCd by IIII L. IILI .’
lty of this <1 business cannot run satisfactorily on Circulation. surveys that the average houseWile trav- II LILL j
few Papeu five-year-old information. The picture is more complex among elIs on an average of about one quarter III IIIIII , .
nproved in You must think more about the adver- the daily Pahcm An examination would of a mile for her groceries,Iwhile food— ILL LIL
I few more tiser, or at least try toImake him think require too much individual discussion. stuffs moon of the last items to be ILLILI‘LL .
‘lligent use , you are interested in his welfare—rather Suffice it to say that, in my humble OPin' thought of whenever alarmer or shopper LIL ILL .:
IL than how much space you are gomg to ion, it would be greatly to the advertis- from a nearby town ViSits a trading cen- LHL lIIhI
[one to im- ' get this week or how much your competi- er's advantage if newspapers would ter. Some (lay, I nope some smart metro- LLILL LLLLLII
I and flhh , tor got last week, No one expects a news- adopt a uniform policy for establishing politan newspaper will work out a rate LLLL LILILL
as high as paper man to be anIexpert in all lines their rates, and once established, stick card that Will be mutually profitable, IIiLL'i
:ur readers _ of business; but certainly he does acquire to them. One never knows, until after whereby an advertiser can buy Just what ILL LiLLiIl
t is, when in time some knowledge of merchandis- a few inquiries, whether a rate card is circulation he desires. But that is a prob- ILL LILIILILL
enough to ing which he should strive to impart to bona fide 01, not. As sympathetic as l leiii that remains to be solved. IL L: L LL‘
there has . his client. am toward the papers’ need of daily Now I want to comment briefly on LLLLLI‘LIH?
ions in ad- L We run a 30-to—40—inch ad on Tucsday space, I must say I am as much opposed an extremely touchy subject—that of III ILL" I
1), in the L in one of Virginia’s larger dailies. The to the rate—holder type of contract as broadening your editorial policy. There LLL ILLI‘
iere is still ., ad is written 0f necessity by the newspa— I am in favor of the bulk space contract. is hardly one among you who will take ‘LLLLLI LL‘
Zomposing :I per, and recently the ads have become H . . . »,1 1d . .. _ l . issue with the statement that the aver- LLLI L LILLLLII
uch closer '1 30 P00r that a traveling salesman was 616 agaIin, Ian 10 6113 a” all m.UL age editorial staff looks with a certain L ‘LL‘LII:
They get I moved to call my attention to them. nelwspillmIrle [ii/3; :1er Ellafihciicgumléisop: degree of pity on the money-grabbing ILLLLLLLLLIL
A glance 5 Iwrote whatI thought was {1 13011te letter La fie O tl C ‘ . a n i am rather than materialist in the business office. Yet IL’LJLHLIL
)f my Fri- asking the papers cooperation toward a IOOI on firm a": I uls IIIC : , the day is here when you have got to LLILL lLIL
iumber of better ad. Today. four weeks later, the a sales asset. I cvcnl iaVIc pnpdeontiact move your editorial staff down to your IIIILIIIJIIIILI .
1, dirty il- L ads are exactly the same, and I never that rIC‘lLEHILI‘fIfm 1““ 1131?" 10_I cr even) business department and educate your ILLLI L1 LL‘
even had the courtesy of a reply from the (13)" m ‘K (”10“ to W 131 CL ier Spa“ composers of literary gems how to write LLL L'i LL L L;
:1 er. . may be used the same day; and no . . . , . _ . . IIIIIIIILILII
n shallow PP . . 'nount of ar‘uin‘ will convince the inteicsting as well as correct stories IIILIIIILIIIIIIILII
ard make ., On June 16’ then appeared 1“ ILhC (”l . _ g g I this )a er that on local commercial business. I was LLLIILLgILILL
paper and L papers 0f Virginia and North Carolina, at .Velumig manager 0 . .I 1. P , _' taught at a tender age it was local busi- LLLIKLLLL‘L
. .. fair] 1 .i7 cow headlines “Toda this one—inch iate holdei is of no value . . _ , _ L'LL'L‘LLLLLL‘LLJ
m5; but it , YSOOC 9 «C l) I IV! I I A 1 it will take even ness that carried the paper, if this is iLLlfL’i,LL“-Ll
.. _ . Remember Kellogg’s Corn Flakes—“71th to my company. . nc . . still true.wh don't ou ive local busi- Li‘iiiilL LILL
1P6”: gen St‘ ~ n . . 1),. more argument to convmce me that y _y g LL LLLLW .I I
:ies, could iawberries. BL” them had “m “n l . . t’ tl . 1 , more than ,I “$280 dona— ness a better break in the news columns I‘LLzLLLL‘LiII :LLIL
l to- . a good strawberry on these markets for 1.115 15 any “LS II I‘ ‘i I of your paper? IIIILIILLLII II ILI
yeary two weeks )1~~ " l" aid ’6[ no news- tion Per yeai LO thb paper. “C would _ . “LLLFKLL . lLLI
oratory of ,I 1 ”mu? )’ l L be willing to spend this $280 to get the Let me enumerate the princ1pal sub- LLLLLLLLVLL
lts toward 3‘ paper man was Wide awake enoughIto lower rate but we should like to receive jCCl matter found in the average news- [LLLL'LLLI
of neWS- L with the ”“3ka and make [390 Wlth a fair value in return. Certainly such a paper today. First, sports, Which includes ILLILLLIL‘L
)ense, im- L both the agency and the advertiser by contract which is similar to the Forced bowling alleys, wrestlers, boxers, and the ‘LLILEL L’LLLLL
nay sound % SUggesting that .the ad be kllled and CombinatiOn Contract, is not conducive like; then—though not necessarily in this LLLLLLLL“ '
mber du- “e“: and more timely COPY be run later to ‘ood will order — politics, society, amusements, ILLLL LILLL
.nd others L during the blackberry 59350“ I g . comics, Wall Street, finance, telegraphic iii Li LiLL
h year 011 L will?“ I“? the C’fCCI)1“0n5:_II1"I sure; Frankly, I don’t knOLv, 211) $2635: (15:1: news of the state, nation, and world; Li’LLLLIL‘I LLL’II
The press I to t ey .16 P explain “C POI”1L want about Cll‘Clllallon:_ part) 6C‘1 or sin— and finally, one classification that often LLL, L LLLLL
I lag. L b Igc ovei—that newspaper ac. men must cltles and towns With one paIl)er—— . II comes first of all _ crime. ILLII‘I‘ LE .
'fic _ u11d_ confidence With their clients. Once 2'10 ownership—make it their busmIess. N l . . . L if” LL 114.
" SPEC] Confidence is obtained s3ace will take 2' .s to sa as little as poss1ble Iow1ere ls thls category do you find LLFLL Luigi
:lay, back- . , care of it . ’ I ‘L sccms, y business. Why? The answer is simple. 1LI:LL;'L1 LLLLL
. _ self. about the number of papers they sell, . ,- _ . ?‘ iLI .th
. SOme in _ . _ . , . . , CommerCial business is asumed to con- i L: ii List:
that will I No discussmn of this nature would be while papers in competitive Cities say tain no human interest, no flaring sen- II LII-II LIIIIII
; my ad- I complete without mention of ratesIand so much that their figures are utterly sations, unless it be gigantic failures of LLLJLL II ILLIII
ervice to contracts; and because the subject is so confusing. And after liste(iiiing LL: opre passing concerns like the Musica-Mc IL! LI LII LII .
my? No. Lomplex, IIheISitIateI to comment on it. papers representitltivelrlpn ELLA/£21m :tgck Kesson-Robbins case in New York. Fur- ILIILILII .
luests for - keXPeCEIVIrgmla 15 cursed Wlth CVCYY culation 0f the ot Ier, hive I bu an- ther, there is the prevalent impression LL LL15]: .L’LLII ;
to, which L LIOWn kind of rate and contract sched- of my own opinionf :91“? fo th that business men are not interesting :L'I '3 I"
_nufaCICUT' I Life, as there seems to be no semblance other athhe chie b35115: L130 AEC personalities. You don't write headlines III'III IIIILIII III I
)r a smk- "L 1e a uniform policy—and from all I can 18 that if t ey are mem . d over the doings of a butter-and-egg man iLLLLIL II» III III
t never a . am, no definite formula used in arriv— they Simply present theIlatest audit an . I,LIIIIII :L’L, III .
ness or 21 mg at the cost per inch. Based on my let it go at that. A detailed study of the Please Turn To Page Five iLLII LILI I
.5‘;‘ is» 4’: 2‘
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 . . I 1.:I:~ .. . . 15 September, 1940 E?“
‘1'“1-5' [1 ‘ SS .1
. 11 .1 1. . .1 PRE .
: 4111.1 ~15 . . I u. firstreneM/a etter.an
11 1 1115 1. .r‘1 I :15 Page Irour d 1 t I‘ it is the 111.11110r al‘ilcr‘l‘lOlHOt respond or give the 11
E52: 5 $1. 5 nstate “3 - . hile a W1 .‘
- 1 Mr. Herdma . lleclm W . . . . 111.
5 ‘ j 51. .1 1.111 . treasurer 01” Pelson CO. 9: informatlonr bomc W rhould be ‘ ‘6
”.1119: 5'11 7 dUtY 0‘ the oneys to publlsh 11“ The first renewal request 5 5 u.
“.5157 5 ‘1 - ' in . . _ ' '
5 ' ‘1‘ 55 1' . 1‘2‘ 11 be I and dleurSlnIg 11 Show the al'nount I hOI‘tly before the SleSCI‘IPUOII‘l ICX ‘-
l ‘1 1151 ‘ 1‘1.- 1 1 I 2.3.? nt Wthh Sha - ch sent S I . . (ll entertalnmg I
5 1 515"; 1‘ ‘.‘-- ‘t , ‘ II .3525 r a, stateme ’ 11 (:th and I‘CCCIV ’ , VVritC In a linen Y’ . . » u"
1 : Hi 51:1 5 . = blic funds CO e - the Plrcs- . d' )OlntS of your
:11 551 . 1 1.1 , I of pu urce recelved, 1 tell the ouistan mg 1 v6
‘ 555‘“ 5“.““1‘ and frOln what SO d t6 of each (“5' Sty C, l of new features [0 C0me- AS' .I la
1 151.5 ‘51" 5 *— t disbursed, [he a d (1 paper an( . - oing to renew,
.1 5 1 1 Kentucky amoun ur ose gxpen e r the Subscriber IS g . so
. 11:5 1.1 5:“ 11 ofiicial publication of Eh; bursement’ for What P P suine el reminding hlm- 5 (l(
:11 ‘1 - ‘ ‘ 10 - n _ .
‘ 5"? ‘55 ‘ .5 5 ‘3‘ press Assoc1a and to whom Pald‘ . .r from the you are r"‘Clrle‘lter mailed immediately y of
' 1“ 553‘155‘.‘ ‘ S 5% ‘l u 1- her dded “You W111 nollCe -_ . The th11( . “I ld be solnewhat 5
1.1.111 5.1.1 t R Portmanna Edltor-Publs He a li t there must be an Item qfter cxpiratlonr 5110“ . N doubt in
1'. 5.11 1 *1 . vic or - oin t a -. 111th c the Olnt- 0
5155545 If ‘4.“ f Lexington [,‘Orgg [3%Cnlent for eaCh dl‘Sburseld thC: Shorter and more “1). [6(5) mailing his re- ‘ re
Mil ; . n The Kernel Pres ’ 126 S _ hat )UI‘POSe an . subSCHber n€g CC ' h f0
1 1 1‘ Printed 0 1 for w l the 1 Sm anot er
“‘““l“5“ " ‘ date, amounl‘ thC money Was Pald' W'Il and You are enco g -:
1.51 1 ‘ 5.41 . fir-rs .. . 10m ' -, 11C r .

. 35:1:5 ‘4 5 ‘5 Press “5800'“.“0‘1 0‘30; ville Herald; peisoh ‘0 W 1 e held that the cuy 1 nd addressed envelope - 5 I”
II m. I5 r 1 Presxdentv E y f e]-Ech0. 16 courts 121V _ 121 y . . _ ‘ the dCSII‘Cd r
l155513553 gravean M'hPegi‘ct-Presa London 15.23:“ Danvflle NOW t1 - Officer could be com If ".11 this fails to bring Male ‘5 b1

' 1: 1‘“ ‘121: 1.: Dyc e. _ ., Messe . . bursmg . . f c I' . . - uent. ‘ .

. 1. :11 ~111 .1 Russe" mock, SeC- ”5 and C113 b1 h thlS- 0 t [he dellnq 1s

. E] ‘WIW 1.11 J. curtls . t‘ Committee . . . [ion [0 pu IS . II It keep a ter I S-

. .. . Execulve . .. chair- -d b mJunC E . icsu a . - nd alwa)s a .

.1 .. Gaze e. . ellC y . - 1 be gnen , :resungr a le
11 1165515555511“ VvalerfieldI Clmlon fi ld Advocate. P . blicatIOH 111115 I 111‘ letters 111tC 1 h letter
.1 551155.3' 51% Harry Lee Mumford, M9133“ e -er_Journal; COUI'SC; thlS Pu I I _ est 130113 ISO _ E . [0 renCW- Eac : 1'

. 1 ~‘= H51. 1'1»‘: man‘ Tyler Louisville Cour! Ham- 1 111 the lalg he IS SOIHg 5 p

. .1 1 11;: .5 .1 . ' emu-out. . es" Edward _ _ eWS aper laV g - h sume - )unch. .

:1 153511-511: \anceI Arrg 11, Glasgow Tim .' hardson. Dan [0 the n PI . defind In t e , a do—lt-DOW I . . P]
‘15 515355 3‘ 1‘55. in}? g§1fifib§°Newsr gewgghg‘iexingtonp[1:168er fide Circulation which is shOUld haVe )apel‘ by telllng “5. SC

. 1‘5 555 ‘.‘1 3111‘} fine Advocate; Freg Pbrtmannr Kentucky Cabin); I . Don‘t Cheapen your 1 6 ~15 ‘
55 1‘5“» ‘ ““15 ld-Leader; “do“ viison Cynthiana L"g Robin- Sta‘u‘e' d re if the Clt)’ - “We need the mon yr dc
35 5“?“ ‘ ‘15 ‘I‘JEX‘ng‘OL‘I‘ 111133211056 Democratéywfié‘i‘é‘ey Ash' “The 13101361” prOCCf u 1’1 fiewspaper [he SUbSCl‘ler’l business basis; tell 5 I
11 11" 12:. “a r. - haunc . ’ ter, . - ~ t e . on a ‘ . 1
11.1 11.11 Frank - tsville Herald, C L E1kin, Lancas do {1118, IS 01 . - Pit ()ul appea . . .11 be
11 11.1.1.1; son, FaIllnpendem; Robert - refuses to . . _. n to bring suit I1 Y ‘s in remittlhg w E 1.).
5“‘1‘““5““““ 5112:0353; 'slatiVO 001mm"tee . an. entitled to this publicalloel the Council, him pTOmPImfzted and Lhat it reduces ‘1. at
5‘ "5 5.31 111 fordLel‘llorganfie‘dtAd‘gggg‘tie ‘z‘h%‘i‘:lnnmz:IS‘ , by injunction and fCOIIHPCity Whichever greatly a‘fp‘ec'rculation departmentr en- 5 sti

‘ 55 ‘c‘ .’ 5‘1 Tyler ‘un \Vfiterfieldr Clin on Id' Harry War ‘ ‘ issionerS 0 tle ‘ b Costs in tle C] re in [hC -

I 11 515 1 1 1' Harry Lee a Lexington Her? ‘R. Jopfin Jru or comm ~ asurer to P“ ' . . ut that much mo 3 in

‘ 5“ ““5 ‘ ‘5‘“ 5 Eaa‘JEgfifr‘sVSS-bem0235‘rli E‘Z‘Z‘e‘iig‘ivnuamsr some!” the)’ may be, and the ‘16 abhng ylou ‘cl‘ pews departments. ‘ Pl

‘ ~ 5‘1 .11 ‘51 t Common‘V ‘ ’ I . '. ' an n - .

‘5 5‘5 '11} ‘1‘";1 soma‘firernal. . - Committee 11511 It.“ edltorla - itanCC you W111 561 ., fii
" 51 ‘ 5: Set - )er Exhlblt - man: 1 every 1n-5 . ‘1
5 1:15 ; 51‘: News”! Kentucky Press’ Cragouis- ———._— - In near Y 1d ,1 Subscrlber drop 1 1‘6
‘5 ‘5‘55 ‘35 551,. ‘7ictolr %})£1%‘é‘;nag;‘ntuc¥ glilf‘g'thgfilI-l‘zél :IINII‘SI- P (1116017 Newspapefl‘ F1165 Sult II a I‘CI‘ICVVal; and ShOu Ill‘know the reason I V6
. ‘ ‘1‘ Vaugm Simpson: . 3” Repub 103‘“ (1 ‘ . . d Councz - 1 re you WI
. 1 1 51.1 1. '12 ville; Robert . Wlmamsburg 1d . Prmtma Tn; 6 here ()1 tie a ‘1
9 :J 1‘11; 1d Brownmgr d burg HeraL - A amst o E reSS- 11

‘ ’1 51155 2133513 55535" Jane Huttonr Harm S g P blishing Company, Pub‘ why—NC“ York P 211.

. , ; 1’51, ‘1 ‘ . Press 11 ____— .

- , 1 1135.11; 5.1.1 ————W . The f a weekly newSpaPCr’ Paducahr —“___ .5 be
‘ 5‘35 ‘5‘ L EDITORIAL— 113113“ 0 - McCracken C11“ es
11‘ "1: “ it IONA ' October ‘1' In E ) tboo/i’ "

E 15“ 1 1 551 ' "an ASSOCIATION filed sult k‘ U judgment Of $111250 ”Wink/Id Tcx rltlllg 5 V6
: 11‘ 1". 4133' - e 1h. - - w
15 “fig-:— - cult Court’ SC 3. 1e PaduCah Allled . f the best PM” on i- 5 th
‘11: '55. ‘1‘: ‘15.! a ainst members 0 LiI Ont 0 ke them produce maxI . .
““‘“5 5‘“ Pgrinting Trades Counc1l. M ay K want ads to nIla the chicago Tribunes 33 in
; 1 11 1.5.: 11 1 ' b ui‘i‘ - csults 15 ' I. for I. 4
. . 5 ‘555‘1‘5‘5‘5 ‘5“ I ——m The firlTI, 1163:1116: TijadCS Council ”111111: :Making VVal’lt Ads Pay’ fregual “I. [h
511155‘1'1 5151. ,K‘lrm‘fig RogerS, charges - 1 .11 ml its boo ’ . The authors prove by a l‘ .
1 115‘ 5:: 1:1 ER 155%”: tt which Cal ‘3 . 1 . asklng- . - ds are 1 n(
1 1.; . 1 511 MEMB . sored a boyco - l' ”C 11 dCSCnPUVC a
3 1 51.. 15 W SPOII‘ $1250 Punitive damage8 0 experience that [u y ed two-line 5 nt
1 ‘ 3 ‘5 5“ 51 ES busmess ‘ ‘ , . ,fiective than the cranIlP 1 ex- er
5 .1“ 1 1 CKY PR 00 are asked. .-1 molC C it Actua .
I .‘15 51 1I 1 K ‘ TU 5510‘) l .1 the Trades COLIDU classifiCdS most of 113 perm ' 11 and the SH
1‘1 ‘1 e . - 1 ~ ‘ - ’ u 1
1 «‘55.; ‘11 ‘55 l ASSOCIATION Meacl'llW léo‘urt of Appeals dealel’] 0” 2111113163 0f the ad that (1(11d11 tcpshOWn 5 If;
‘1‘: 1‘ ' a . . - - ‘ ‘ 31‘ ' 1
l ' 5’15 55 5‘5 ”cull” “MARK ‘8“ awalftfe t to haVC an injunctIOD against rewritten ones that (11 , I st(
. 1 .115. 1:. =31 its 6 0r 5 - . Cracken _.__ fic
5-11: ‘1 W .h. 1.0.0.1, grar-d m m: M __._._— 1 1 1
1 5111‘ 1‘ 1‘1 Attorney . - .‘ide. . . - . scale 0 .
‘ 1“ ‘ 55‘ ‘ “‘ fl‘ssii‘ncz‘al Publication Law Coult, set as S'll‘dl‘fl‘s" Scale—A Sl‘dl‘gn‘fed 0n the 5 0t
‘ 5: £1 ‘1: 5.“. 'm ' ' ‘ '11 fi ’ ‘ -Les a.‘ . -'
I. a 1 51.1. - .. laSS cltICS 1 , l‘ tlblng Yd ’ S d
1 ;..‘ ‘1 1.1 . - 11th C 1( Ver r . ar 1 .
5 t‘ 5 “‘35“ 5‘ 5‘ A“ Oplmo“ that LOXEVlnChCSter: are re' ('pm‘na Renewals local ([ of space used durlng :1 ye ‘511- 5 ha
" 1 ‘4 ‘T 55' k including I .. _ 1, 1 a I f thC amoun . , If 11 for a Penn)
5 ‘ ‘ 5“ “ KentuC y, 1 to lmthh annual mm 0 f the vexmg ProblemS O 1 working 0‘“ success u y} has a local “1‘
~ ‘ 1'“ 2 “‘1 - 1 aw . ~ d n0 0 . - as blis mi" 1
1 ‘ 1.. 1. 1 ulred b) I . . ex )1 6556 er IS renew . h I The )L1 ‘ I St(
“- S 55 ‘55 5 ' 5 (1E cial Statcmtnl? W35 1. 'verage country plIIthhI . II tions vanla wetkl)‘ II 1 I ~eduC€S 11 to 3] l I
‘ ‘l‘ 55 ‘ ”Cd finan 2 b)‘ ASSISU‘H‘ Attorney ‘5 h" aper The lollowmg sugges rate of 35 centbr but 1. h are used, 1 nc
I s 1‘- 1.»: October 4 ‘ . letter for is p -I -, I , 500 inc es I
E I‘ 1 5 5;- on G1 H. Hcrdman 111 f“ be helpful: . ._ . cents if mOlC thdn . 1 n 1000 Inches :5 f0
‘ 1‘ ‘ “‘4“ ‘ “‘ General 1‘1‘ lVinCheStcr' Th‘S letter mic.“ d the subscriber a iorm leth 21 'md to 28 cents 1f molC “3f 1‘ year 11 1 pa
‘. 1 ‘1: 1 1 B x cy. ‘ cn ' * - 1 ‘ Lion < d o [1‘3 ‘1
; t1.1| .1 111 [0 I A. 0 . f “1 Boxley- I _ I f e hlS subscrlp At [he en I .d . fn
5111‘ ‘1 ;.. . - uely T0 . - f onihs beor . . .r 0 used. ' , eaint .1
.1 1. - r 10 a q 1 cou le 0 m . - 01 ar , . ho l1a\€
5 o. 1 5l 5 1 :1- was 111 answe 't 1 clerk, SalC p ‘ for hlS OplIllon - .~ .11 all those W . k- w]
r 1 .. 1 1 1 . - Faulkner, C1 5 ‘ - 1 6 Ask 111m ~ rebate IS glVC . . 0d ma
‘ 1. - : clse)’ - aI‘ falls C11 ' . . t or 5621- . _ nths 13611 ’ . h
‘ t 1 1. 5 MISS L1“ _ em for the ye hlch departmen s f the .welve m0 . a“... a
I ‘ 1‘5 1:5 densed siatem . - our paperr W -. h has one or ~ busmesS 6‘ 1
1 V1 11 11.1mm a CO“ . b the c1ty 1“ Y . . .hag criuasms <3 . - -t “on of new fi as ch
1 . a .
~ 3 1.- I. 11 . ublished Y he 11kes best, V5 . t. mg sohcl a - her also ‘1 1
1 ‘1 =11 ‘.. 1 has bCCn P . E he COUld tures g Of prospec b r . The Pubhs I
. a1 51 5 1938 . gald that S k 1nd the name. id Icasantcl. . dveltls I
. 1 d :« ‘ 1959. She - 11} to ma 6, c . or rela- a1 p . . ase thelr a I.
D = ~‘ ‘1; 5! MarChr ‘ 1 citv had ever P1 h' f - ds neighborsa rChants incre ket- .1 p(
1 1 1 1 S rien , r many me _ er mac 1
1 a1 , 11‘ ~ all that “e , rtatc— among 1 - d a sample . . - n a 10W ‘
. . . . 1 not 1eC . _ . heck S ht SCH . ~ [0 (it 1
a 1‘1 . ‘1'515 . itemizeda check by C _ 9 fives whom you 1mg d .1] 00d mg in 01d“ g 5
= ti: : ‘1 11 lished an s 1 had not 31 ~ b flattered an 1 g 1
‘ E n 5 ‘5‘ “ 5“ [ ThC 1939 Statelncn copy. rAll W111 e 5
'- l ‘.i 5% 1“ men ' .
1‘. f‘153 5215.5 ’et been published-
a; y; ‘15 11511 3 ~
1. 0 1 51 ‘1 ‘3
', n ‘ 1‘ 1‘5 :3
. 1 ‘ . .‘
1 ' £515 iv
. " 1‘ E 1 1 *

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7, 1940 : September, 1940 THE KENTUCKY PRESS Page Five J‘JllJJJ

E il‘ l : lll l _

E t-‘lllit .i
lletter. and , Continued From Page lhree even occasmns when a paper, in my business is dull and uninteresting. E 1! JJJlJ‘J .'
)r give the i . opinion, uses very dubious judgment in You have to make calls to get results 'jit li-l‘Jf‘: -

~‘ ' 'Mn— . . . . . . . 1:1‘1 .

l unless he tries to break the bank at 0 selling certain tvpes of institutional ad- today. Radio stations even thou h we use J lt‘l ~~Z

. Carlo or gets into trouble With a chor- - - ’ . . , _ ’ _ g 1‘ tl'hi ._
should be l te _ Br ad a vertismg. For example, a daily paper very little of this medium, contact me EfEEjEJ
ription ex- ~ 115 gllt1 on 0 W Y' . _ _ in our territory rece