xt7jm61bp29b https://nyx.uky.edu/dips/xt7jm61bp29b/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1943 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1943 Vol.14 No.12 text The Kentucky Press, October 1943 Vol.14 No.12 1943 2019 true xt7jm61bp29b section xt7jm61bp29b 3:5 :5??fo
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l I’L'IHJSHED 1x THE INTliRES'l‘ or COMMUNITY JOURNALISM - - Or, Bv, AND FOR KENTUCKY Niuvsinvmcks . ‘iliti '.
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y a a 4 I 43 £35“: .
i “P" IVOLUME FOURTEEN ’L, 9 NUMBER TWELVE ,l: .
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' Means Su ested To I 7 Ad R ti it '
gg no ease avenues i
w Henry B. Hall, executive vice presi- job as one requiring respective abilities dered them or otherwise, so you could {Niki}? .
dent of Klau—Van Pietersom—Dunlap as a salesman and as an editorial writer. do just that, if given the opportunity? 91,?
Associates, M i l w a uk e e advertising in the ratio of 90% to the former and 12. Did you ever try to do just that (1,5); :
. agency, gave some pertinent and 10% to the latter? for an advertiser? , Wit» ,
thought-provoking questions to \Vis— 5. Have you ever conceived of the IS. Are you the authority in yottr city iii
; tonsin publishers which were intended job of your paper as one of selling mer- on merchandising in your city? ‘l, ylt f
it) suggest ways. and means by which chandise for your merchants first, and H. On however small a scale, did you lilii,‘ ‘.
Ltommunity editors-publishers might in- the dispensing of news, philosophy and ever do or try to do a consumer analysis igi'i ’
‘ wrease advertising revenues. Study these political propaganda second? job in your city? ' rlii‘ib i ii ‘
. questions carefully. 6. Do you know what goods your 15. Did you ever see this or previous 'f'q iii” :
Mr. Hall's suggestions lfollow: merchants are selling and what they similar books compiled by the Milwau- 31‘ xii
I. Have you wholeheartedly adopted are not selling, and why? kCC J<>lllfifll~tlli5 (MIC ClltillCd “\‘Var- 3"“ l i
‘the assumption that, alter all is said and 7. Did you ever ask the grocers of Time Consumer Analysis of the Greater t if: i; ‘
i done, the merchants and other busi— your city, for instance, as to what brand Milwaukee Market"? l " i i
nessmen in your own city are by all odds of bread they are selling, how much 16. I know you have never prepared l 5:,1 Vi}
your most likely source of business and they are selling, and did you inquire a book like this on buying habits in Al- i li'i l ,‘
, represent your best prospects for addi- as to how much more they could sell if goma, Burlington or Ripon. I wouldn’t E {E /ii r
”g titmal business? the baker joined with them in an ag- expect you could, but did you ever do 1&3! iii, i
) 2. Have you ever made a detailed, gressive advertising campaign, and have anything of the kind [or your adver- it"tll i
, systematic survey of your own local total you gone to the baker and told him the tisers or to get advertisers in your paper, 1. ,3 i i
3(l\'01‘t15111g possibilities including a list story? local merchant advertisers or national i :1. ii
vol all possible advertisers in your com- 8. Or. conversely, did you ever ask advertisers? Have you ever seen this or ii 'i‘ I'll
munity with logic and reasoning on the grocers ol' your city as to what brand similar books issued by metropolitan iii yt‘ait »19 ,
what you could do [or each it they ad- of bread they are not selling, and then dailies? (Review it.) ,El : illiii ii j
t1231331,,"31}tillf'iffiiiduiifiiiiiil‘3it'2t’iit't'éfi iii£0ifihfifiiifZi '33 311221535?! §}§"'~(fiii - ‘7' D" ““i I "“ l i’r'li -
I in Spendin Y: I .l t 1 '1 ‘ 7 1 _ 1- ‘ 1 l ,_ mg the heat, on local merchants,.dealers, fl (I; . U; l ‘
H : Er ("mi fl“ 5101‘ 11m low you can C01 agents, Jobbers and others to, in turn, 1, llgt‘ l j
_ a. Alter making such an appraisal ol 11‘“ 1“. put pressure on the makers o[ the prod- i mi -' I ,
the total possibilities, have you armed 9- Dld you ”C" d" the same With ucts thev sell, to advertise in vour ' l Kill, :
yourself with the required [acts and in— b9“: (“if“) tea, shoes, Oil, 8315’ CVE‘PO‘ paper? 'li'o make this easier for the iner— i tili‘ '
formation for the specific business and rated milk, (10%" [00¢ and countless other chant or jobber, do \ou prepare the i i i156
gone out and made an honest-to-God, things? letters he writes on this for him, even ii iii! "I -:
= high‘lnessure elfort to sell each and 10- Did l0“ CVCI‘ 8'” i" an advertiser, stamping and mailing them for him— , i iii: : ,
D “ “My one on the list to do a consistent, national ”i otherwise, and ‘9” him )0“ first to make sure it is a good letter and i ;ilii l
a {fitting worthwhile advertising job can ’8'“; iiinl 2"; llcflsk'ioifte (lifil'ililllli‘f‘: presents all the l'acts, and second and , :i .iiilil ,‘
, paper.» ll you have, have you ”il‘ml “9} it “1 1”“ 4? “(‘U perhaps more important, to make sure "i Mil}? :‘~ ,i ,
made a second, third, and thirty—tlfird tistng campaign in your paper.” that he does it? i; “ii i if 3
n that to do it? ll, Are you close enough to your 18. Do you remember always that the , iii i 'i 3 .
f 4. Ha\'e you ever conceived of your merchants through service you have retr purpose of advertising is to sell thi’ngs l Eli, i,
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1 1. 1 page TWO THE KENTUCKY PRESS October, 1943 1 0C“
1
1 _ 1
' 1 , g . 1 1 .11 fl
1 Pubhshers Wont Recent Survey Makes lLditors .Stub Pencil got a reader value‘
1 Southern Mi||s Interesting Reading v 01. b055,, men and 50% women. Another
1 1 _ _ 1 , a _ , 1 _ editorial )aU‘e feature ”Birdseed” c1]
1 A resolution asking that a committee Minnesota laditonal Association has 1-01, the 11111112“ percentage 011 read I led
1 .1 . . . . r. ‘ 1110'
, , seek to promote the establishment 01 completed a study of, weekly newspaper this 1’1”“ :1 790' men Jul 710/ w °0n
‘ ' . . . . . , a i < 1 . ... / t 1/ 0111 1
1 1‘ 1 more newsprint mills in the sotith to reading habits. llie sttrvey was made on \ l'C'ltll‘l‘C \t’llicllo'll)})C'll‘S in ”£1?“ 6" i
' 1 . . . . . . r < « t . v ne v.
‘ 1 utilize the lorest wealth was passed by Springfield Advance-Press, conducted by papers ”94 Years \1") ~- 11.01 {5361 “51
1 1 4 . 1 . 1 g . . — .. t . :1 1 . 1n .
: the Southern Newspaper Publishers 115— lhomas P. Bariihart, Prolessor ol, ]otir- 'md 71;“. women ‘ ’ ‘ /0 en1
1 . . . . . . . . . . . ‘ ‘ X -
. sociation at the closing session 01 its an— nalism, Universitv ()1 Minnesota. ‘0 1' _ 1 1 -
1 , k 9‘ , 1 1 1 I ) 1 Pcisona s slopped oiei lrom Page‘j
.1 1 nual convention September _) in Hot Springlield Advance-1 ress has 1200 , 1 y . 1 1 1.
, 1 1 1 _ _ . _ 1 to lage o, holding the continued read-
' 1 1 Springs, Ark. . trading area subscribers, and 200, or ing interest 01- 71“. men lnl 9-0
1 1 ,. ‘ . . , ‘ . . , _, . . , 1, ‘ 2 ( /‘
, 1 Ihe resolution was adopted as pub- 10%, were interviewed; 908,0 ol the 111- “1131116“ ’0 A11
1 1 i lishers attending the 3-day meeting ex- terviews were conducted among resi- 1 a, 1 _ 1 _ _( (1.
1 1 , , 1 t 1 1 _ . k y ( Social In cuts a\ ei aged 11,, men until
1 pressed fear that Current cuts in news» dents 01. Springfield and the other 0097/0 1170: women .111 01- which ”(’10 1 1 1
1 1 . . . . 1 - . t . o stow ‘
y 1 1 print would make the supply insufh- among larmers of the trading area. 1n ,0- -, _ i 1. 1 , D
1 . t . , . i that ll, is good business lor newspapers
1 ‘ cient to assure a supplv necessary for selecting the interviews, it was endear» , , - .
1 1 1 , , t 1 1 to pay attention to news ol the gentler
1' .1 1 even primary requirements next year. ored to obtain a representative cross— se\ ‘
l The resolution asked that the com- section by dividing each of the inter- . 1 - i
1 1 1 1 1 .1 « Now we have the classified and there
1 . mittee work through the governors and Views evenly between men and women, 1, 1 1 1 , ~ 1 1,. v
1 1 _ .1 t _ _ 4 1 _ vi as some reading, 100 z“ men and 10007
1 planning boards ()1 the southern states including liouseWives, laborers, business 1 ' . ’0
‘ 1 . , . i. . , 1 women — that should convince event
to establish more mills in order to pro- and prolessional men and public 0111- 1 1 1 .1 , .
1 _ _ 1 _ _ 1 1 ncwspapei publisher the value 01 the
i 1 . Vide cmplovment and an enlarged and ctals. (.onducting interviews among the 1, , 1 1 .
y 1 1 . 1 t _ \\ ant ad page. Separate readers 01 the
~ dependable supply ot essential paper. larmei's was along the same line, divided . . 1 - 1 ( ,0, ,
1 1 1 t 1 1 ads ian as high as 36/0 men and 910/
1 1 1 The assoCiation also adopted a reso- equally among the [arm men and [arm women ‘ /°
W lution expressing its “faith and confi- women from all sections of the trading 1 , ~ 1 ,
1 1 1 1 1 . 1 1 1 1 1 1 1 . So much loi the news values. l\0w
“ dence in the svstein or tree enterprise area and [mm all sizes ot larms. 1 , 1 , 1 . . 1. . . . 1
1 _ 1,1_ 1 1 t k' 1 wiat about adveitisingr lhe lumber
' a rainst SOCl'l IZC( um er '1’1110' anc ' ' -. .. 3 ., 1 , i ,
1 3511431. _ 11 ‘ ‘ D 1“” 5“” HOW 1’1"” “(1‘5 company had 50",, men and 9% women,
1 CO CC 1‘ .111 Questions asked Vteie ieading any loi A packing corporation, 03% men, 48%
. _____,____‘_______. page which applied to the lll‘SL page o1 women. Paint tip, 23% men, 15% want.
1: 1 1 I C 1 the Advance-Press, giving an answer o1 -en. Drug Store ad. 329;, men and 111%:
1 AHWd 11’” OIIfEICNCC 100‘]ng lor men and women. women.
"11 Joe La GOI‘C, Paducah bun-Democrat, A lirst page l'eature ”On the Home ()ld woolen quilts, 20‘};7 men aiitl1
. 1. Lawrence Hager, Owensboro Messenger- lr‘ront” received (53% men, 7191', women. #1505 women. Advance winter coats,
.1 Inquirer, Lyle Baker, Louisville Cotir- In an adjoining column “()ur Boys 16%) men and 45‘1"; women. Food stot'e,i1
.11 ter—Journal, representing their newspa- With the Colors” received 927/11, men, 38‘1"}; men and (3891;, women.
‘ V. . , . , . ~ . v . . . , 1' 1
1 p813, 311d PTCSlde Vance Almtml 0111, 00% women. Ihe increased readership Paint up, 19% men, 10% women.
1 VICC President Joe Richardson. and Sec between the “Home Front." and ”Our Less Ice Cream, 309;, men, 33% women
1 "11 retary Portmann, representing the press Boys With the Colors” indicates read— Beauty Parlor ad, 3‘}; men, (5% woinen.1
V11 assocration, WCYC 111“le [0 attend [11C mg interest in this particular type o1 Movie theater. 529;, men, 75% women.
1 . Mid-west “Var Conlerence at fort Knox, news. ;~\pparently Advance-Press readers are.
. j. K 1 tr v t' ,' 1 _ .‘ . . -. . . . - ,
1. Octobci 21-22. Iin Can balvage Ditve Starting more interested in the movies than in
1 1 ——__———-— calls [or 49% men, 641% women. the beauty parlors.
. “ T' ‘ ' '~‘~ J. . ., ”(,1 r701
‘ —goods usually, names sometimes, par- “md’ Hall andRam Rums (”Ol”«‘/ DCP‘HUHU1L 51019 32,70 men, ”to
1 < I ) ~ ‘ t .1 ~ ¢ , i ,’ ‘ r ‘ ’1
1 ticularly of 12110? tliicc column, sciiii-bannci head, 99% women. Service station, 20% men, 5%
. . . 0' y . 1 1. , , 1. . . ., . 00"
1 19. DO you remember that advertis- m0; dndt'S/fl) “011mm. women, and ‘1”)th (“”8 stoic, L/O
1 _ 1 . 1, _. t, V: 1-), . l (or , .
.1 , mg sold on a basts other than what it 1 “01“"? L0 11” lead“ :m‘tl‘ [11¢ “Km 3/0 “""K'l- 071
1 , . . . , . 1'7" ‘3' (r i" " 'x 17.. 1....‘.' H H, .. , -‘
1 WI“ do In advancmg the advertisers m‘ alitlclstcilczltt 113,3 intcies: on lagc 1 \\ as Fcckci s Supci Maikct (allcd [01 51,0
. . . . . ‘ - ‘ -’ ‘ "(t’ t ,. ’1 or y .
' terest, is not advertismg that Will stick 1 340“) ”“35 W1” only “/0 men “101,. 171/0 “011101-
. .. . 1 r 'l . -1‘ )~,‘." .
3 With you. Advertismg sold on the basis 1“; /01“gm£11 1 ¢ 1 It was intcicsting to notice that 111:
11 that the advertiser owes support to the 1 . sitisua , 1ics contlinue to hold among luneral director got the attention 0 ,
1 _ . . w -1~- 7 ~ 1.. “ ' t (1/ i ‘r/ , .
1 local paper is not a healthy advertising ”191 “SL 1) ace “_”1 ileadcisl 1“ m‘l’ )m mt”, (W0 “mntn- 1
1 sale \\'1111)S Up Rubbish I‘ire’ 89‘er men, ____________--__. 1
g ' troy , . . , . ) .
~ 20. Do you know that the men and 53140 “03101? 1 Al ) Ital] C(Inmulttes C(illcd
1 . . . (0-. ' 7' -,_ ~--- ‘ . . . .
at. women who have opinions about poli— C ADC ‘ (1 He 1 9“”11911‘”) County A meeting of the Executive and Leg15
‘1: tics, economics, religion, and can CVCH 0111L51)011((;11C(;, In “ 111d} 111011 dPPal’ lative COlnmiltCCS is called for Saturday:
1 . . . l v v, . 1- . . _. ‘ . ‘
,1 write fairly well abottt them, outniim- Ll; 1ylxtleile1not1so muct con‘cgincd, but November 13, at the Brown Hotel, L011
111 _ 1 . I 1,- ~_ 1/ . ~ . . . . - .
ber many times over the men and wom- “1 “U 16 ( an ax ciage 0‘ (’ be among ISVlllC, for the purpose ()1 planning [or '
1 v t . . . ,
1 en who can go out and convmce a mer— ”C “omen. the mid-Winter meeting and other bUSI 1
1 ' chant or manufacturer that he will ben- ["71/“165 Attract, RWI‘ICTS “688- t
1 11 efit through advertising in your paper? Page 3 composed wholly of personals
. 1 , 21. Do you ever wonder whether it and advertising was read by 73% men . .
> 1 is better that a weekly paper publisher and 98% women, the editorial on Page If you have not raised your subsoil"
j 1 be a merchandiser first and an editor 1 got the attention ot (”(70 men and tion rates, you are niissmg your most
1 afterward, or the reverse? 48% women; an editorial feature ”The golden opportunity. --1
l: .
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‘3 9 9. :9
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3 . 31:21
.43 1 October, 1943 THE KENTUCKY PRESS Page Three [1,35
ider \‘zllue ‘ 3 I11, 3 "
. Another :‘1 1 ‘ I
3d” called “ 1151‘
cading 011, 1, 1’1 I ’
‘,{)\\Iollle11_I ‘I I :
:1;1()‘111c\\‘s-I .1 191 191 V
" 1° How W all Does Food » - “ -
. . 11
n Page BI ’I ',
lLlCd rcad- 1 I' ~
and 97%I F. hi: 1: F d 9 .-
1g or me am . _ I
men :mdl 1111 ,'
ts to show' 1‘ 1331' -
cwspapcrs 1 ‘11 1
he gentler j- 1 3L1 - '
and 11‘CW1 MILITARY experts call this a ”quartermas- I 1 I I
, (r ' ‘11
1131101111111 ter’s war." They refer to, the fact that supplies are _ {9'31 :
us of thé vital—not only on the fighting fronts but on the pro- - 3; I '
CIIMIIQIES ducing fronts as well. 9111..- 311 II
‘ ”/o- 7'111‘11‘1
711311 ‘
”c5, NWI Most important of these supplies is food. And 11311111
1? lumbe“ the effectiveness With which food can fight for free- ‘ 11 ‘1
1/ women, _ . ' . 1-. {1
gen, 48% dom depends largely upon the effICIency With which , , ‘1” I
15% W“- : it is distributed . . . upon the Speed with which it flows 1 1911;?
2 1—19": . . . z "‘15? = 2
mt ,o from producflon areas to our fighting men, and to 1 III 9
men :de . the People at home. .1 IIIIII
Lcr coats, T :Iéci‘;.,' 9
(11111110111 Feeding the home front IS the food Industry 5 “111111 9
6 1110111ch ‘ job. As part of this industry, A&P is making a sub- 1 1.1-1 I :
10“""11011‘ stantial contribution to this quartermaster’s war by 1 W119“ 11
'70 womelLI _ . . n1 .1 If ,3 i1 '-
1/8 women. movmg large quantities of food from producers to ‘ '3 1.“ I ,-
fiu1C11‘51‘1'11 ' consumers every day, and, despite wartime condi— I r 11
z m‘ _ . . . . . 1 1:41 '
’5 “”1 tlons during the past fiscal year, domg this job at the I II.-,.;§ I ,'
nen, 55% - lowest gross profit rate ever. achieved in the history - 1 1111/11 9
.3“? .. ‘Ew‘I- ‘:
[2:11:111911 of large-scale food retailing. 13"];391 I11 ;
1 ‘1 1 112 ’
d [or 31%1 That is why the men and women of A&P take , 1 I -‘,'
. 1 [VF-11.. 1 ‘.
[1 at [heI pride in doing the nation’s most efficient job of food 13191.5 II ‘3
C 1 . -‘ , 1311‘ '
lention of ; distribution. They know that such efficnency enables .1 =1“ 11 i
I food to fight more powerfully for freedom. 1‘ I
'fi' 1 1. 3113.115 9
' 19191 11.
anchgis- . . :9; 11I ‘3
- Saturday ‘ {I ‘33, '
10ml, Lou- - I1:
‘9 I I _
oncr 111,11i 1
‘ A & P FOOD STORES 1 I
1 1* a 1 i1 ',
__ - , 11112191
1‘ 5‘11”“‘11' ‘11 ‘ 1:1 11 193- ;
”1°11 - 1:1 ;
‘ ~ ‘ .: In;
r- I1 :3 ’ z
I); 1' V ;.->.£;£-'14éa.n;m - ‘~>,~»- 1

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l Page Four THE KENTUCKY PRESS October, 1943 . Och
. . t l
. l 33 l ‘l‘h and Domestick) the news that “Lewis doing more to promote. and informl newsprint
: i‘ 6 Morris Esq., late Chief ~Iustice of this newspaper advertising than any other'jnNoi'enil
, l 3 : |< k P Province, was by a great majority of organization. Frequent bulletins art-is. The aim
l ‘ . - -
I . . entuc y ress Voices, elected a Representative for the sued to newspaper publishers, ath'ertis- approval I)
l - ‘ . . . . f th K t k County of VVestchester.” ers and agencies—these bulletins take draw about
“ ‘ Ofimal Plfl’lia'ieISStfsgogiatio; en uc y That perhaps was neither libelous varied and attractive l‘oriiis—all good. of newspa
‘ j. ____._ nor felonions—certainly not to the vic— The following is one of those pieces full new purcl
g ., Victor R. Portmann, Editor-Publisher torious Justice Morris. But the slieriif, credit to the ANPA Bureau hereby uc-iTliiS will c
‘ ___.—_.__ the courts, and sundry other tentacles knowledge: -}U,000-t0n
, Printed On The Kernel Press, Lexington on the arm of the colonial law, took ex— Keeping fully informed, getting all month; tht
-' 1‘ l —~—‘—‘ travagant exception to Mr. Z c n g e r '5 the news, is something that we in Amer- hopcd, wil
i I i Kentuckty It’l'eSS AzsociatiJon 03151:"? in graphic account of the sherilf's failure ica have long been used to. But was tarv additi
‘ , A - ourier- ouriia, onisv e ‘ . . . . , , I ' ‘
' “ , l vance memo“ President to announce an hour for balloting, has magnified its importance, made it by the ldl}
. l J09 RiChamsm'""""y',‘é;";;;;’s'zigg,'ig“”"T’mes’ Glasgow drawing the conclusion that only those far more vital than at any time in llltt The act
f l — . K . . , .
l l Victor R: Portmanm»-~-------v—~-----»---—U- or K: Lexmgm“ who were certain to “vote right’ were past. the need it
t . Secretary-Manager . . .. , r _ ', ‘. , ' , a. , . , - f
D. ma Executive Committee lully notified. Also to the repmt that 1‘01 this is a peoples wai—and lull rate 0 C01
18 _ . . . . . , . . ,
1 Tyler Mumford Union County Advocate, Morgaii— sundry Quakers were denied the lran- iiilorination is the peoples indispensable met oppos
‘ I fiddi (State'at'large” Chairman; Chauncey Fmggy’ - ’ . ' *' ‘ "1‘11 )1 ‘s '1 "iinst we't )011 for Victory. dust)" 'dd\
‘ Independent, Ashland, (state—at—Iarge), Vice-chair— dnse bccausc 0‘ tllCll M l L. ‘g‘ ‘1] , . l‘
. , “ man; First, Joe LaGore, Sun-Democrat, Paduclah? swearing to property ownership. And \\e have always turned to our 11(:\\'3- mg heie t
- h B. Gaines, Park Cit News, Bowing . ‘ _ .. . , ' ' . ,
, ' 2:211? 'iiiiirii, John H. Hoagland,yCourier-Joui‘nal, to Editor Zengers catistic comments on papeis as the most complete source 01! __i
, . Louisville; Fourth, James M. Willis, Messenger, . , . r ' 1Ci110' ne vs The war has made us mo”
Brandenburg; Fifth, Virgil P_ Sanders, News_Demo_ thc unaccountable delay in annotu . a i . , ( c it (It Ad rtis
. "at, Carmm‘m? Sixm! F‘e‘i 3’ Wad‘si H.9rald' the results which were so overwhelming~ pendent on newspaper than ei'er be- V9
1 - Leader, Lexington; Seventh, Walker W. Robinson. . n . H ~ _ 7‘ f H A M .
. Herald, Paintsville: Eighth, J. W- Heddon. Advocate, ly against the machine candidate. oic— 5 01c
. 0 2g, fiifffg‘ggbfijgihgm‘fnigfig‘ieAlgaft’fi‘gfign? 81131231,]; There may have been other details of —for full reports of the day’s events— MUCH”
I Leeiwaterfield. Gazette, Clinton. Mr. Zenger’s ”fresh Domestick advice” for detailed news from the battle fronts, with by
‘ . Kentucky Press Women's Club ._ , .- . 1 .. . . . [,y‘ ,7, . . ~ . w . ‘ /
. . ' . J - l. minions mm H asliin ton uid othci world ccn- .. »
. Miss Mary E. Hutton, Herald, Harrodsburg, Pre51dent: lh‘lt 11 de [hc 51101 lfl ‘lnd h 5 I . g ‘ a tIlEIJOI‘
Miss Mildred Babbage, Breckenridge News, Cl‘iverportr but these are the more ()bVIOUS. ters, and lrom our own town. with Vit'll
‘ V F' .t i Pre ident; Mrs. J. 0. Young, Journa , Dixon, V . . . _ . _ , . . ‘ , . W , ‘ ' (
, 5::an ciiice iiresident; Mrs. Mary Henderson Powell, .50 Mr. Zenger was JallCtl, chaiged by —loi lull inloiiiiation on wartime ieg. niiiiiition
i ‘ Rewrd' Stem“! Third Vice “95mm“ M“ ‘1' R“ ~ * < : r " i' “ ' . iil'itions—on ratioiiino~ 'liitl ta\es dini- '
Wallace. Advertiser, Walton, Recording Secretary; [he'g0\C1nOl 01- New Ytillx with lll)Ll, r h < . r . Sumniai
‘ ' Miss Urith Lucas. IndeDendent- Mglys"i11§vtc°“.es' sedition, and similar crimes. Unable outs and blackouts, draft orders and air ml 'lttitll
‘ ' ' . J. L. Bi' , n er rise, . ~ _ , , r (
i‘ 2 PBMi‘ELWWH— to raise $4,000 bail (how many of us raid rules— on how to save, how to make r \\'l10l(3 [1.
v: 1 ' K . . . - I -
l1 could, even todayr), he edited his lorth- things last longer, what to do to help . ii\-1)’10‘C 1
it: . - u o . o 'u ' ‘ I ( ' ‘ . V , - - (b .
‘; ‘ NATIO AL €D|TOR|A| right Journal i1”()1’11]2111 [or nine months. \\ 1th the wai and hasten the coming (iii Iising scht
. I, , Rap SSOCIATIO In August, 1734, the case came to peace. ' . . . glliflilitflinc
l i '94 with“? - I” trial, with the illustrious octogenarian, —lor editorial interpretations and ex- bution to
.“y Andrew Hamilton, as volunteer defense pert analysis of the important happeii- “With ,
j; - , ,-__..___._,,_, ,,, - ~#~~~w"————— counsel. The judge refused to admit 111545, to give us a better understanding it said r.‘
if...» evidence of the truth of Zenger’s elec- of what’s going on today. iiiiniediatt
am . . . . . , . . ,
‘2. 3.“ MEMBER Efimfi’i) tion story, declaring that “goveinmcnt —for the Hull news that COHICbi would be
c 1‘ x35 1‘ 4;. . ‘ . _ v ‘ fl ,1_ , ’ - ‘
‘ l W 15 1‘ sacred thing. lhe 3163““ the “nth; through the advertisements of 1112l1111-' from. l’et
l K i TUCKY PRES 1110 greater the libCI-H facturing plants and retail stores, llCWS 0mg used
l 01”” Hamilton appealed to the Jury: Of what industry is doing and planning, Site for g
j i , ASSOCIATION ”No, it is not the mere printing or news of merchandise and services the lii'cness sl
,_ ORGANIZED JANUARY. in! publishing of a, paper that Will make stores are offering. Me
3 ———"—’———‘—‘ Y ‘ ‘—’—‘ libel or sedition. The words must be We depend on newspapers to be {um} ”At tht
. Ira/tune I'OIH'Ipoll, Number Tawlmr lalse, scandalous, or seditious before he informed. Small wonder, then, [hail of Comm
1, “WNW," , ,, V" ”7" '*"*"‘***" # (an be glillty. lh‘ls cause 15 [I]? be“ today, when being well posted is SO 1111' gradual (l
.3 ‘ O ‘l‘ ber 29 Anniversor cause, the cause of libeity, the llleILy portant to all 01. US, newspapers are tising eith
' C O Y "t exposing and OPPOSI‘TS ulbm a1 y being read more eagerly, more thorough \‘erted w]-
; Of Free Press In U. S power by speaking and writing truth. 1),, and by more people than ever be- those Wht
\ October 29 is an anniversary of far John 1101“ 2011391lwr‘»:;1‘l“1§1tl“1\;lni lore. That’s one reason why newspapei turtailed.
l . . continuet to )u 151 N: CW 01" , , -. . . . , vai— l~
. more importance to newspapels than \Veeklv Iourii'lil until he went to his ”Pace b so pchitul A medium W l Jtand “a
: is indicated by the lack of general at- ,1 .~ ‘ _ , f .. f F“ ‘ time advertisers. ‘ \\ould su.
'i, . - - , V , . li's reward as the ieal oundci o a iee "And ‘
tention With which yeai aftci yeai ii . . _ . _ _._-#_ ,
1. . . - -, ., - Press. His remains rest Just neith of ———————————— 1min” .
t; autumn (late slips into histoty. I ~ V, . . . ~ 3 _ . ,
E. . . , . , A . .. . the New \(iik city limits neai histOiic _ . llicnt has
LikeWise Iohn Ietei Lengci is d , ) , . ‘ . .. Newsprint Cut
5, 1 “\in of sonicthin more than St. lauls church, in the yaid of which the necesi
" name . g - - g .- _ , the attempted clandestine election was Approved By WPB amems
. casual biographic iiotice—paiticulaily , ~ ' l y it . t
V by newspaper men . balked 210 lea” ago. Adopting recommendations 0f “‘3! fl mighty
I ___._.______.______._...__ . . I .
The name and the date are close kin, , , newspaper adVisory committee, we ‘The r
‘ . - ,- , - Full In urination. Is the P60 )les .- - . . n ‘ of lhe _ Slla”
‘ ll 1 l' )iintin and )ublishmg diiision itd [h
1; Since a memOiable ta e ection (ay in I 1‘» ) II) W) ‘ ,. V' 1 W 1 g '1 . \ Ot- .
‘ ‘ 1733 when Editor Zenger printed in nus/)cnsait (,(I/)())1f0) ”0’3 War Production Board announced d Untied t<
l , . . . . "
f ‘ The New York Weekly Journal (con- Bureau of Advertisnig, American tober 23 that it had prepared an amen, , lht‘ll meg:
‘ l . ‘ . . . . . ‘ I . ‘ . ~ ‘ l '. 61‘s ‘ , ‘
y . taining the freshest A(l\'i(‘CS, l‘oreign, Newspaper Publishers AssoCiation, is incnt which“ Will ieducc publish 111 Its pit
iii: i, '“f,
_ 7.1; i f:
l 11 " =
~ 1 :
\ w—‘d 1 _________//

 .i‘ . ' " r , , “ “ i" .c,...... .__ ... .., ‘ ' ~ :10", :391 ~ .
’ 1‘ ' "715‘... iii
1,1:11111, .
' - ;-: 1 5:13 113
143 1 October, 1943 THE KENTUCKY PRESS Page Five 111
1 1
. . .1 "
d ll]l()l‘l]11 newsprint inventories about, 10 per cent [I’m/lily i\‘(:ws/)a/I)er Ltiics 6 Days Hodgenville Publisher ti 1 -‘1_ .
any ()[ller‘jllNOVCINbcr‘ . . . 10/ People Testify to Truth. Dies On October 13 . “1 5.1‘ -
Ins 121m ‘51 ‘1‘116.,aln‘1:“,ul‘3‘fIii: 311131 Stilllitli‘zifs ‘(iwiylllzifi After students "I the SChOOI "I 101”“ Representative Edward \\'. Creal, 60 1 11:1 .
itiziis‘tfiil‘t: Siig‘llliihliout‘20,000 tons of newsprint out naiism, B0510,“ g‘]i\‘-C:l‘%i,t)" had inter- years 01d: Democratic Citngt‘cssman from ' :11 ‘
, , . .. . . . - w “UVCd 101 PLOP1L [1115 '5 tht the 5”“ the Kentucki fourth District and )ub- Li! -
all good, 0‘ newspapers ICSCI‘CS and dlmmmh vev showed as to the l‘C'l(lan' life of the ' ' i - . , 1 .- i'31 .1
Pieces full new purchase orders to that extent. . II“ 0‘1 ik‘l . .. 1‘ ,..b , lisher ol. the Hodgenville Herald-News, , 111‘
herbe 210 i This will cover about. half the estimated “(193* we: I )‘I ”Igligmytl' . [[1 I H dled at his home on October l3 aTtCI‘ , , "ghi I.‘

. tttOOO-ton newsprint deficiency for .‘1‘.C l/ie ziiiljelilfi’l‘Itieziaglhi/imi i‘ii)i‘olfisiili‘ioiiigull/Z Sii‘cifylliigiiihlfilyn ‘1 1’1”“13'l‘C Slmkc [he ‘ “ "“s‘ i‘
Jetting all month; the remaining 20,000 tons, it is I’m” (ffV/NM'HI" of [/7 1 C“ :1 .5 (111411 C (rm. . ‘; Iii—‘11:”. ,
fin "\me‘ hoped: “.111 be gained through volun-I Average, (iil- davs. The maioritv an- mgécto BIT ELL \L'a‘cifncy (2:315:31‘1135‘ 1111‘: 1111311
But “-35 my additional reduction in purchases swered a week. ‘ - 1 death of Ca) R Clll'dCll and was re~ 3 iffiépi
’ ““3“ I“ by [1:6 13:36]; lilllllisilcfilimllg“eliminate H07“ ”7””? OHM" Pea/)1“ bffifltlcs your- elected for the next four terms. ‘ 111 .'
me 1” ‘l‘e‘ 111311263231 a prophsed new cut in fhe “If finally ””"I' Wm” mf’)‘ ”f ””5 “KW-s" . He served three terms as ILaRuIe “ E11
_. - ,, . ' . . 3-.1 which f’”f’”- County attorney and was serving his I“ 1%,.» ,1
.‘md lull 1m 0‘ consumption, (I MOPOS“ - AVCWQQ 2-4 011161‘ people. second term 'is ('oinmonwealtli’s attor- ‘5 t -.;.;l=1. v .
ispensabch met opposition from the newspaper 111— Do you [end your copy to others out- nev when elected io Congress. Previous— -, 13III;I;I;§ '

. 1 (,‘u‘nl‘llIad‘g‘sfl‘i‘é‘3 “frinwf‘: at “5 meet- side [/16 001150111014? ly he had served as‘liziRii: Countv school ;" " :1 “I
(:iiilllc‘:“til1 “1g we Li“ ‘0 ‘::;‘:(‘_L;_»__ I 'Out of “7‘6 answering, 15 said they superintendent. ‘ ,‘ 1121‘ l
more do“ ——'_#_i oancd 111“” (0-1))“. I In 1918 he started a County paper ‘. iIi I
1Adveriising is Praised ”H. ~ w *

' on " ‘ ’3 _‘ _‘ . crat. paper, and ran it successfull' for
’3 events— AS MCUO." WOI’ ,Weop , Average, 2") ”mes”, “1C ".‘a-lm‘ltl‘ said two years in competition with the iilder ‘ ,‘ E 11111 ,

-. _ Americas advertising was praised re- three times, some sald as high as eight Pal)” the LaRue Countv Herald. ”11 -
“"‘éhomh’ cently by the Commerce Department as times, and some looked at it but once. In 1921 consolidated with the Herald l“§1‘l
ivotldccn- a major weapon of the litI)incI1‘m11L" How many minutes (lonouI usualhi and called the paper “Herald News," .‘ I131;
irtiniereg- \i'itliIvital wartime inlotination its ain- spend szl/i )‘UIH [HI/H’l below it is (Its— becoming sole owner and editor 01- the 1‘;1il
axes dini- “““mum'. . . ., posed 0/' I _ consolidated paper in 19241. 13' 1‘11 -
’ SlillllHHl‘l/Jllg what it termed the ol'h— Average was ~15 minutes. I” ‘t 12 li t] ill . f .1 t1 . 1 #11 l
"‘5 and “‘1 tial attitude of “the Government as a One of the consistent, arguments of a , “(313 0"“ ( ca ‘.3 ncss Icon mu "L . ‘1 1 .1. .
w ‘0 make whole,” the department issued a ninety— weekly newspaper published when pre— Simgllesfmi“: [.0 “I: hIoImcinbut 30‘“: 1 11111 ‘
“3) ‘0. “36‘1“ six-page booklet. declaring that adver- senting merits of his publication is that $131122) l)cihi()c‘i"a‘fi0‘( ii:hi1inee ‘i‘t‘iiia:()iii: 111111 1 "
coming 0 tising scheduled in all media should be unlike other advertising media the.1I.1" . I" I0. 1 .. .1 j 1 ,. . k1 1:13“ '.
. . .. 1 maintained as “a constructive contri— weekly is a household fixture; that every Dilfiwmfa-O, li‘bjllLr‘ mu‘ “ M] K 5‘)” L 3113,1411?“ .
ns and Q' biition to the war effort." member of the family reads something a d P0 131C“ 1“ i' 3 1131 1‘“ 3
‘[ haPl‘F“ “With the attack on Pearl Harbor," in each issue, after that this newspaper B‘ml In 113le County, where _1I1C I, 1% 1'11 ;
erstandilig it said, “the Department of Commerce is reread many times pending arrival of maintained hls home most: ”1' h“ life, ,1. if; '11 .‘

1 immediately recognized that advertising the next number~after that perhaps it CF63] was educated here and in Bowling i ‘ 11 .
UNI comes would be a major weapon on the home is used to start the lire—well, that's all Green. Later he attended Centre (”0" i,‘ I i 1‘
0t 111?”‘”'1 front. People had to be informed. 'l‘al~ right too, for alter all a newspaper is lege "It Danville, where 11C received 11” 1, 11,1 ,11 ‘,
“1'05: HIC‘VS t‘llls used so effectively in creating a de— entitled to some other treatment and law degree. ‘1 ,‘l 1 .1
planning, sire for goods could with equal elfec- is justified in furthering its usefulness He was president 01‘ 1116 Common-I351 1:11 1‘
31'\'1C€5 [he tiveness show how to help win the war. even if for nothing more than being “@21th Attorney‘s IAssociation 0f Ken- 1113‘ /1 ‘1
Messages and. Go-zmrniizeiii‘. fired. tucky in 193‘} and 1“" hlteen years Creal _-“- 11‘ I1‘11‘1‘ ‘
to be [UHYI ”At the same time. im- Department #______#___~_____ was a member of the State Democratic ‘ .‘1' 11 ,
:hen, [111111 of COlllmche sensed the danger of a W kl G $5 000 Committee. He was a member ol the 1 ill 1i 1‘}
Ll is so 1111- gl‘itdttal decrease or cessation of adver- ee y wes I Baptist church and a Mason. 3 ~11 ‘ '11 1‘
“PC” 31"? tising either by Companies that had con- In Space TO War Work Creal is survived by his wife, Mrs. t1l‘ 1 II
thorough‘ \‘erted wholly to war production or by The contribution of the press to the Alice Grady Creal, and two sons. Dalpli i I 1313‘!K ' i
11 ever bc-I those whose civilian output had been war effort cannot be calculated accu- Creal, postmaster here. and James W. . 1‘11“. :‘ ‘
newspaper curtailed. In either case carefully built rately in dollars and cents because news Creal. Army captain stationed at Fort I 1“ l '1 ‘
111 for war brand names, trademarks and goodwill and editorial columns are not open for Benning, Ga., a brother, Murray Creal, 1'1 ‘1‘? ,‘
. would suffer. sale—at any price, Bullalo, Ky, and a sister, Mrs. H. C. 3‘, 111,51 1 "
_f_ "And so, as liaison officer between However, to give his townspeople a Holl'eld. Louisville. 1 3'11} 1 .
business and Government, this depart— concrete idea of his paper‘s contribution 1 131.11
mom has continually reminded both of to the war, Publisher George H. John- . ii 11