xt7kpr7msg2p https://exploreuk.uky.edu/dips/xt7kpr7msg2p/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1941 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1941 Vol.12 No.11 text The Kentucky Press, September 1941 Vol.12 No.11 1941 2019 true xt7kpr7msg2p section xt7kpr7msg2p JW’J/gw/ l A
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1111111111 Page Two THE KENTUCKY PRESS September, 1941
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I. 1 1 A Shot In The Arm, For Dead Town chant who is the occassional advertiser. local grocery ads. The grocer offers a 11 OH
11:11 I What do you do when a merchant Paste up those large advertisementson prize of 5111.00 :1. week to the first per. 1 F
213111 who carries only an occasional ad, or 21 Sheets of paper or cardboard and 111st son who Ibrlngs 1n the correct names of 1 01
I111. 1} 1 small ad, is not satisfied with his bus- drop them on the desk of that “occa- the mov1e stars portrayed 1n the? pic- 1
1111‘ I 1 iness? Or does your community seem to sional” . merchant. He may get some tures. The Hooszer IPrcss Bttllelm re- _ Mai
"11111 "1 be “dead" while others appear to be ideas Without your saying a word. ports that thIeIextraIlnterest 1n grticery '1 It
11111.1 1 1 doing a rushing business? The Georgia —--——— “1°10 advertlsing gives the grocer an 1 one-c
111 1 Press Bulletin suggests that it may not Maire Use Of Publirity PH‘I‘IH‘ES ideal-check on how much his ad is read, 1 bIackg
1111111 1 be a bad stunt to point out that mer— . Thtre is no use throwmg away pub- . 1 ____~. 1 . 1 112111;:
1111 1 chants in a “live" town do advertise. liclty it it can be made to add a lcw Edltor Il‘rank BIclLI IrimblIe Demo. 11115511
1111‘: 11 It advises the editor to sit down with shekels toIthe cash drawer. Several mid» (rat: Redford, again Issued 1115 “green 1 “17::
1111-1 1.1 1 his exchanges and clip out all the larger west pubhshers are taklng the plates of edltlon the latter part 01 last month 1 1115an
11111111 advertisements of merchants with the movie stars, sawing them in halt 111st to encourage he plantlng of winer covcr 1 Icar
1111.1 1.;11 same line of goods as the local mer- below the eyes, and running them in crops in Northern Kentucky, ‘1 new;
11111 ——————R 1 at
11 :111 . SO!
1111111 ' 1 122.:
11111 . ‘1 Alon!
11 I111 1111 an peace or war . o o ,1 11:5:
41111 the RAILROADS SERVE
1 ‘1 KENTUCKY d th NATIoN
1 111'11 ‘ 1 an e A 1 sisal
. -i1 ‘11 l zines
11 2.311111 - 1 min.“
. 1 111 Railroads Spent For fuel, mate-I gram impose a stupendous burden :1; I 111115;:
- ‘1 1111 $71,322,897 in rials and sup- on the railroads. The railroads are ; past‘
1 11 11 1 Kentucky “31940 1&3 the rail- doing the job. They will continue 1 $11211
1111 1 roads last year to do it because they have the plant, 1*." 1 his
3 111,11 paid $18,646,339 in 377 Kentucky the manpower, the skill, the tradin Eva 1 petiti
II‘II11I1‘11I 1 cities and towns. In wages they tion of service that such a task I131 11111;;
11111111 paid $47,376,558 to 28,694 Kentucky requires. 1 your
11 11.1 1 citizens. And in tat—xeg they paid . fl '1 512:1
11 1 1 more than $5,300,000 to the State,‘ * r11; 1
‘ f 1 counties, cities and school districts. . . . .1 Ce
1 1 1111 1 Thus, their total contribution to The T_‘"°"f'd The railroads 1 $131:
1 11 I1. 11‘: Kentucky’s economic welfare in 1940 :::$;:TW;f::e 3:11? 01:: (1:71:31: «1:1 I i. 00111;:
I II 11 ; 1? amounted to $71,322,397. Similar the bulk of ale 1 mm
1 1 .11 ; payments were made in all other . . l d . I Klltlflll
i i‘ II1I II states. natlonal transportatlon 0a in peace 12311 te 1:11;
1“ :1. ‘ 1 __- * and in war. Most ofthe $4,297,000,000 .1.» . , nude
11111 1 111 which the public paid for railroad 321 1 now,
:1 1 1 I 1 EffiCient Mass -~ Still more im- services last year was turned back to 1 32;:
11 . 1 Transportation , Portant, the rail- the public in wages of employees, I'if‘ 1 sell] 1
51111 I :11 IS Essentlal ‘ Ii'l-oads at all times purchases of materials and supplies, 1 week‘
5 .1 support the na- and direct tax support of the schools 1 1 I'eprc
. I ‘J. :11 , tion’s economic welfare by providing and of city, county, State and Fed- 1 113:1
-I' 1. 1I I11 highlymansportation. eral governments. Less than 1% on If I it I
, 11 11 I 11 Preparation for national defense the investment in railroad property ,1 2:11]:
01 1111 largely depends onm was paid to the stockholders who 1 cost
I {I11 1 tion by railroad. The emergency own the railroads and furnish the ‘I . 1
1 VI 111 and magnitude of the defense pro- service. 1 1::
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1 ‘1 11111111011 11111110111 ASSOCIATIIJN i
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1 n1 1111 1
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1 111 11 .
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19,11 ; September, 1941 THE KENTUCKY PRESS Page Three 1 1
. 41 - » doesn’t make for profit, does it? Satur— put off writing them back that you didn’t 11
Ofiel‘s a 1 One-order, One-bl” Plan day Evening Post commission might be run the ad, and that it was left out by mis- 1 ' i
first per. 1 F I Cl E FF. . £1,003dngth CtOStt 131’ (£1.11ny tto 6f0 hcengst gakfel. 3nd sei, prerhaps two_or tthree mentkhs 1 1 ;.
7 n a 1 ion 0 is 1g cos 0 an ing, r1 y, an e agency isn’ sure a e 1 1 .;
names of ‘\ or “crease [Clency is the tremendous number of headaches in- end of that time whether the schedule has 3’ ‘I-
the pic. By James Seymour volved. You gentlemen who attend a con- been cleared up or not. In fact, many times, '1 I ' '
[gain 16- 1 Manager, the Georgia press Association vention like this are careful in your business agencies report, publishers have billed for {1 '1:
A talk at the N. E. A. Convention policies, and never fail to send a tear sheet advertisements from a year to as much as ' j, ' -
] grocery 1 It is useless to discuss what we call the or bill, I presume. Even in your case, how— 10 years later—long after the agency had 1 ,
;r0cer an 1 one—order plan without giving some of the ever, I suppose there are few who can boast quit writing for tear sheets and had finally 1 ~-
1 is read. 1 background and the reasons for its incep- that they .do not make at least one error a come to the conclusion that the ad had not :1 ‘ ,
1‘ tion. This makes a tremendous subject, and year. Multiply that one error by 10,000 news— been run, or1the paper was out of busmess. 1 1 '
,3 we can only hit the high spots in this dis- papers, and you have a lot of headaches for Well, we bill the agency on a Simple form 1 1 j
6 Demo- cussion. agencies! However, the average weekly pub— like this. Then we enter up the net amount 1 .
5 “green Weeklies and small town dailies deserve lisher, t0 say1nothing of the publisher be- due each paper in a book, add up the var- 1:1:
. a greater percentage of the national adver- low average, is not as'efimient as you are. ious accounts, and remit our check on the :3 , ,
'[ month 1 tising dollar than they are now receiving. And the average publisher makes not one 10th or 15th of the month following. Now 1
ier cover I I can’t imagine anyone doubting this state— mistake a year, but several. I could give you some of the press associations go into com— ’1
1 ment, especially when it is considered that some strange cases, if I had the time. Pub- plicated forms, type out orders individually, :1 \
. at present Weeklies get only a little over 1 lishers who are written to for a couple of require publishers to send in special tear 11 1.
§ 1 percent of the national advertising dollar. months, and finally are called long distance, sheets and bills. and have many other re- ,1: ,
Some twenty years ago, small town papers and then report they have been too busy to quirements. But the essential plan is the 1
1 got a certain amount of advertising simply open their mail. You think that is an exag— same. _ '1
1 because there was no place else to put it. gei'ation? I can prove that it happened. Need National Plan 51
1 Along in 19131 a publisher got up in a state I haven‘t seen the 1941 APA rate book, and . So far as it goeshthe state one-order plan 1
1 press association meeting and made the understand it’s betterthan last year, espe— is fine. Local agenCies appremate the service ‘11
’ statement that soon there would be so much c1ally where information has been supplied very much, and are much more interested in _ 1
1 national advertising that there would be no by press associations. But in the 1940 book, using weekly advertising than under the old 1
1 room for local advertising! But unfortunate- about 25 percent of the weeklies were listed system where they had to carry the expense :1
1 1y, radio came along. Radio sold advertising without any rate. Why? Because. they and trouble themselves. Some agencies from 1
1 in chain networks, and in so doing was able wouldn’t send their rate to APA, which is Without the1state' also use the.local plan, 1 1
. to concentrate its efforts, In essence, the var- the only national rate book where an agency although it is a little more difficult for us 11
t1 ious broadcasting stations pooled their re- can get weekly rates for every state in the to deal With an agency in New York, for 1 1
fl sources, and operated under two or three Union. And if even a large corporation like instance, than one in Atlanta. In Georgia
1 gigantic networks. Daily neWspapers, maga— General Foods were to send a special re— we handled some $40,000 worth of advertising 1
1 zines, billboard companies, and other media quest for rates to the 10,000 weekly news- last year, while in other states it ranged up "t1
, immediately felt the pressure and developed papers, I would bet my last dollar they into the hundreds of thousands, I under- 111
1 their own selling organizations. An era of wouldn’t get a I‘CSpOnSe frOm over 50%. That stand. .111
w intensive competition has taken place in the would be a safe bet; I doubt if they would But the plan is not yet complete on a na- 1113
past 15 years, and weeklies haven’t been get a 25% response. tional scale. Just as an agency doesn’t want 111
‘ even a competitor in that fast and furious Unless you know the situation, this sounds to deal with 200 individual newspapers in :1
battle. The selling effort for weekly papers incredible, but believe me it’s’ the gospel Georgia, it doesn’t want to deal With 48,11
* has been puny’ compared to those of com— truth. It is not true, however, in the states separate press associations—even if all 48 1111- .
1 petitors in the field, As a matter of fact_ where the one-order, one—billing, one-check state association offices had the one-order 11
1 who in the country except possibly two or plan has been set up. plan, which they do not. I believe some 18 :3
-’ three salesmen for the APA cares whether One-Order Plan have it now, however. An agency doesn’t 41
1 yourweekly gets an advertisement or not? Briefly, under this plan, the state press want to keep 48 separate rate books for its 1111
1 That, as against literally thousands of sales- association office takes a blanket order from information. This rate book is fine-for Geor- l1
-, men for competitive media. the agency or the advertiser, mails out in- gia agencies and Georgia advertisers, who 11
1 A Long Fight dividual insertion orders to the papers, col— are only interested in Georgia papers. Hut 111
1 Certain disadvantages of weekly news- lects tear sheets and presents one bill to get outside Georgia, and the agency wants 1111
1 paper advertising have shown up in this the agency, and mails out individual checks a complete listing. I have been strongly 11111
.1 struggle, when there has been practically no to the papers. hopeful that we lean get out such a national 1111
_‘ one to give the weekly side of the picture. The exact procedure each press association rate book, covering every weekly newspaper 1111
, '. One of these disadvantages has been the office follows varies considerably. _In my and givmg full information, in the near fu— {111
1‘ milline rate, and it is only in the last few own ofiice,‘ and in the Minnesota office, the ture. . . . . . 1 1 111
months, under the leadership of Charley plan is quite Simple. The advertismg orders It Will be difficult getting this information 1.1
‘ Allen, that there has been any active at- are mimeographed on a printed sheet. You for such a national rate book, however, in 1:11
1 tempt to fight the milline rate propaganda will note we do not ask for either bills or the states where there are no field managers. 111
_ , under which weeklies have suffered. Even tear sheets. We have a printed rate book It will also be difficult to handle advertising 111
,1 now, we have just begun the fight to counter- With full rate information, so that we. can in such states where there are no field man- {11
1 act the milline rate story, and it will take make out our own bills Without receiVing agers. . . 1:11 .
. years of intensive selling efi’ort. We can’t an invoice from the newspaper, My idea, and.I hope it can some day 1
1 sell Charley Allen’s story in a day. We are on the mailing list of all news— be worked out, is for each state to have _1;
1 I won't go into all the disadvantages in papers in Georgia, and when the paper comes a field manager, and for that manager
1 weekly newspaper advertising, such as poor in we Simply pull a tear sheet at that time. to have some sort of system for handling 11
1 reproduction of advertising, lack of coopera- As a. result, each Monday we know pretty orders, and that we all work together 11
tion by weekly publishers, etc. My subject is well Just what ads have been run, and what through _some national stilling. agency. 1.11
1 the one-order plan, and before describing left out. Incidentally, we can save the papers The national “representative, in other 1 _
1 it I Want to impress on you the need of money by domg thlS: If a paper has left Words, would. make the sale, get the con-
; fighting one other disadvantage in weekly out an ad, we can write the publisher Mon- tract, send it out. to each state office, 1:111
’1 newspapers advertising—that of the high day, authorizmg a make-good the following and each stateioffice would do the work _
3 cost of handling space orders. week, whereas if we waited until the end of and get its billing and set of fear sheets +111
1 Agencies figure as the cost of handling the month to get tear sheets, it would often back into the national office promptly. £111
1 insertion orders, fmm 30 to 30 cents per be too late for securing the make-good au- We could render a much better service 1% ,i
1. insertion, depending on individual thorization. Also, we can render much better in that way than at present. 3,; .
3, agency costs. Those are agency figures. serVice ‘50 the agency and advertiser, for W8 I don’t Wish to enter into any discussion :15 g
A Now 'the average national rate for week- can keep them constantly adVised 0f the here on APA. It is sufficient to say that I K; »
1 lies is a little over 30 cents per inch— exact Sltuatlon- had hoped, at least until fairly recently, that 1’ s
‘1‘ let’s call it an even 30. If an agency Look at it this way: if the agency is some such sort of cooperative arrangement 1;? 1
.1 sends out a 10 inch ad to weeklies, the handling the order direct, they wait until could be worked out with APA. 1111
_ ' gross would be $3.00 and the agency the end of the month for you to send in a It iS true, 0f 0011136, that publishers Will J31- ’.
' commission of 15% would be 45 cents. tear sheet—perhaps until the 10th of the have to pay for this kind of a set—up. At 151; 1
A commission of 45 cents, and a cost month following publication. Then they write , 131’ 5
3 ranging from 30 to 60 cents! That you for a tear sheet. But you‘re busy, and P7605? turn to Page Fli"(‘ 1 F
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111:; 1 ‘ 11 Page Four THE KENTUCKY PRESS September, 1941
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‘11l E If the employee’s duties are condi- Circumvent- restitution- due,- the. Divi I ,4 (
311.1 ' 1 I be tionally eighty per cent or more covered sion will now physically witness the ac- l P
" 2 I ' ‘ ' s a u . . . 4‘ J
1.1: 1: 1 1 a by claSSifications 1n the exempt list the tual payment of the money to the indi- 1 the
‘2 1 {l .1 en - ’ SS employee himself will be exempt from vidual. During the early days of enforce. ’ em
.- .I‘ , , . . . . , l"
3 3t 'I the act. If an employee 5 duties are con— ment only one method 0i Witnessmg 1 )3)
.1 AI . c _ . . . . . . _ _
1111 11 0310131 Pglicatg gaggiKentucky (litionally twenty per cent or more in restitution was recognized in the DIVI. 1 l 1
lll1 1 1 ass 0 the neirexempt list of classifications sion. This sole initial method was to . 'teu
"' "l ‘* "J ' ~ t nd 1' 7 0r 1 i ' ' ~ ' 1'
1.11111. 1 Victor B. Portmann, Editor-Publisher the employ cc will be non exemp a liaxe a M age ant Horr Inspector phys- 1 11161
11 £111 1'1 ___.._ entitled to the benefits of the act. The ically present at the pomt at which the 1 the
II I 1 Printed On The Kernel Press, Lexington manual is being given a final check and check or the cash was handed to the i 1.0111
.l . 1 ' ——-——-———- it is expected that it will be made avail- employee. At this time the Employee 1 co )
g '. 1. l D P1“; “Emil“; 03‘0“: 1, 1 Echo able to publishers soon. signed a standard release form. Usually, 1 C1111
.‘ i 1] h, sie , on on enlne- 1 . 1 , 4
11111 1 1, 1. 1131235; L. waferfisefie’ 1111121153“? 0111111111111 Gafigfi‘: ihreaftei the inspectm took spec1al pie- 1 (11111
‘a. , J. Curtis Alcock, ecy.- reas., anv e esse —*———‘ ‘ . th [h r i ‘ ' . ‘
11 111. 1' District Executive Committeemen 1 1 ‘ 1 1 123”]:1011 to 566 at e e V‘ 619 110 lek 1 ..-
11:11 Vance Armentrout, Lonisvnle Courier—Journal Vi (1g(’»Hom [LAWN/JIM»? 8C S. 1 that
" 'il1l 11.1 stiri'jbdgzhog'igir-masneicogiiSt’T'irigrLiwciiiiiifrdf'aiiiicign . . Later this procedure was liberalized
I‘ l I 1 ' Mor 'ntieid- Fourth Joe Rich- Newspapers which are entitled to an . . . _. pap
‘1 'i1l l“ I11 Srciiusndh grid/gggvtg'Timeia; Fifth: Frank ’Bell, Trim- - . 7 . . Where 011 SpCleIC lnStanceS held agents 1 '
': I‘S'II 111 me Démocmt1 Redford; Sixth, Fred B‘ Wachs, exemption undei Vl age and H0111 Law *ere asked to view the Checks or th wn
i "i 59'1“ L xin ton Herald-Leader: Seventh, W. W. Robin- 1 : . - 1 “’ . . e 1 f
. 1 .. I: e g. . . . . because 01. less than 3,000 paid su)— . . 101
1 l1 ,1 I. son,.Palntsv11le Herald, Eighth, T. T. Wilson. Lpg . . . . . receipts and to tallv them off against
I Ii‘l "4 1': Cabin, cynlh‘anai N’mh' H‘ A‘ Browml‘g' Wfl' scribers, Will lose this exemption if they 1. . . ’ . I do
. I Itll- I - II hamburg Repubhcan? Stale'al'largei “at” R' . . _ / the restitution figures which under both .
.I :‘113- "1 Portmann, Kentucky Press. Lexmgl‘m: and distribute extra copies above the 3,000 (1 b cl] 1 1 $th
' "" "'1 l Chauncey Forgey' Asmand Independent i aik “Ciiculation ” aa ()1 ding to the systems ha een compute )y me DM- '1 tree
‘ ill 1" " Legislative Committee ii ‘ . . .. , .: ‘ . . . 1 . .
1‘; . . . . im a o )in no 0 l , .
' 1I2I'11I Tyler Mumford, Morganfield Advocate, chairman: \Vare and Hour Division means all sion At [hm t e C m a n fal ‘ my
1 :IIl‘1'I. Harry Lee “éateerield,1CliiiIiIon iiiueitie' Thvgmrals E 1 1 _1 1 h‘ 1 three methods or any one of the three 1,,C'0
l ":51 1:13 R. U d ‘ , exing on era ; enry_ a , s1 1 ~ . . . 1
' ll lit" lill Padugalsngfi'mmocmt? Gemige .R_- Joplin Jr-i mp1“ WI.“ 1.6' Pa“ 01 166’ w 1“ aie methods or any two of the three methods d'
. I} I'11l111 SomltIerset Commonwealth; CeCil Williams, Somer- actually (ilStI‘lbuted. or even checking by telephone 01- by in 7 In
C‘ .1 ‘ IEI set ouruai. . 1 1 . 1
11 ' Il'x' NEWSPW’" Exmm‘ 00mmmeeCh _____ terview of a cross-section of the eni- } in].
11.11! - _ ,K t k P ss, airman; 7 . . . . 0‘.
1‘ 31111 Klgéorii‘nePoiili’llfifif‘ Hfi'r'fiiisburéeHeraid; Mrs. B 1 F L l P . t ployees are used With discretion in the i $11.21
‘I i’ l, k Eth 'd , P 05 ect; Col. V. W. Richardson, 1’6!” 107 055;, mn 31's . - . - - l <
. 1 1 1‘111111 gzfivme fieizenggrélkdfiocwé Jerry Freeman, proper instance for checking iestitution. 1, per
. I. !.-“ll - t N , um eran. . . . .
il'll“i1lTr'Couny ews The National Assoc1ation of Retail _______ the
. I l'i I, 5 M“ .
* II I . Grocers has agreed not to enter into
‘ I‘ ‘ a . and
'11'1' NATIONA'hggg-824?6_N competition with the local newspapers National Newspaper WKEk . A
' 1: ll 4| 2613’ . g. 1 .1 . 1 1 .
.1111 11 lg "1111;; 1 l” and COIHITICI‘CIZI piinlteis by furnishing “16 believe that every Kentucky ed- 1 sou
.311 'l‘ letterheads' an enve oples 1t10 1:5 Tem— itor will take full advantage of his op- I met
' "1 I1 bets at piices so 10.“, t e oca p ants portunities in telling his subscribers, 1 pie:
1.111 ' 1 ME! 13 fir (annot meet the prices. L and the world, during the week, October 1'. son
2,“ 1 1 ER vigil?) —-~——— l-8. of the ideals for which his newsprb 1
1 3 : \‘Jixrfl' . . .
‘ ‘1 ‘. f “W” per stands, of its place in the develop-
‘5 3: 12-11 Bark Pay Procedure (1 1 1 . . h" .11 of , T)
2‘. 11111 K TUCKY PRES 1 1 incnt an. seiVice to 11s coniinuni ), 1 L.
1 4 31 T 1; ASSOCIATION Publishers who are obliged to make its function as a guardian of free speech 1 #1
g l 1'1'1 '. restitution to employees in accordance and liberties in a free country. It is ‘1. L111
. JANUARY, 1859 . . . , . . _ 1
i 1. till : “Gun” With rulin s of the “la e and Hour each editors o ortunit to 0am closei .
I 9 a. m‘_ g g PP . n 1 a t
L 1 {ll . 1 Division have frequently asked for an cooperation With his readers through ’ 117
; l1l1'1 lolume 12’ Number 11 explanation of the official procedure. an extension of knowledge of the func- 1 cas
1:} ll; 1 1‘1 “—— Inquiry by the NEA lVashington office tions of a worthwhile newspaper in the '1 11m
C‘..E .. ‘ . - ~d,1 1:on '
. .1 . . . . \ . mi ex onnen
11 111 Newspapers Must Make iexeals that the. DiVision has made se soc1al and econo c e 1 . r 1 pee
t1, .1 11 Own Job Classifications eral changes in its polic1es Since enforce- community. It is a great opportunity. 1 car
11.11 11' , ment proceedings Were instituted. At Let’s make the best of it! '1 '1 1
$1111 “chin a short time the Wage-Hour. this time a combination of three meth- ‘ 1 ‘ h
l. 1 u u . u . ' _ I - ____._ 1
5 1 f 111 DIVISIOH W11I release a newspaper 10b ods of checking the restitution are in ef- I g”
i» ; V. 3 job classification manual prepared in feet. The field forces of the Division Promotion Calendar 1 ch“
1: 1 ‘ 1; collaboration with a committee from have adopted a form letter to the em- October 1 Tli
II . - - - . .. . .
t' 11 1', the newspapel industry llstlng all Of the ployees asking it they had- received back National Newspaper Week. . . . . . . . 1-8 1- er
E'- i‘l ; 31 various types 0f WOTk funCtiOTIS that wages and in what amount and on what Nationally Advertised 1 '
. tiI1' ,1 go into PFOdUCUOH 0f newspapers and date was sent out. Brands Week . . . , . . . . . . . . . . . . .2—12 1
1 V111 l 1" classifying these functions as exempt 0r Investigation for kickback is only Hardware Open House. . . . . . . . . . .2-11 ‘ 01
‘ 2 . 1 l‘l non-exempt. Based Upon this manual, made if there is reason to believe a kick ~ Furniture Week . . . . . . . . . . . . . . . . .4-11 1 '
:1 I1 t1 ' 1 each employer Will be expected to make back had been paid. Sometimes em- Fire Prevention Week. . . . . . . . . . . .5-ll 1 l
' i l - determinations as to whether or "0t bloyers have asked to have an official Business “loiiien’s “7eek. . . . . . ....6-11 :1 YO‘
11 , . ‘ employees now classed as professional. of the Division present to witness the Columbus Day . . . . . . . . . . . . . . . . . . . .12 ,1 tli<
‘ 1111 -. executive, administrative, Outside sales- payment of back wages. Where there is Nat’l Pharmacy “leek. . . . . . . . . . .19-25 no
.. . . . . l
v'l man, or other exempt group have been reason to belleve that the employer 15 GM Scout Week... 1 1 . 1 .Oct. 26—Nov. 1 1 we
01 11.1, properly assigned. paying reluctantly and will attempt to Halloween . . . . . . . . . . . . . . . . . . . . . . .31 1: Pr.
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1941 ” September, 1941 THE KENTUCKY PRESS Page Five 1 1 '
:he— Divi I A Good Editorial to find out from some prominent citi— Studen/ Operators Needed 1: .3
s the _ , . zen what he was doin '1[ this time 20 . . . 1 I
. ac l Heres the testament 0f the €d1t01‘ 0i g (- . - ‘ The Kentuckv Kernel, UniverSity of ‘3 L .
the indi. i . . years ago and run the interView in a , . . iI .-
, . the Pleasant Hill, MO. Times. It can 1. . , Kentucky has openings for student :71 "i
enforce. . box at one side of the page. On the _ -_ 1L ._
. . readily be used by every weekly news- . 1. . . . . . machine operators. This offers a won- 1‘.
itnessmg / othei side, run a box containing an in- _ . i
- - paper: , - - _ , . , . derful opportunity for high school ‘grad~ 11 I
he Divi. l “We like the 00316 1 _ terv1ew With some voungstei of the _ 1 g 1. 1 l 1 . ,
J )‘ Wlt) rive us 11- rs . ’ L w A ~ 3 . 1. _.
‘, was to L . I I é’ 0‘ community based on what he plans to ”at“ “”11 eXl3Ci1Ch§€1 W10 W151 t0 pur
_ , 1 items. We adore club reporters who get . . sue a UniverSitv training, to earn all, or 2‘ ‘ "
.or phys- . . , , be domg 20 \ears hence. , , . 1 1
hich the I their news in the day after instead of, . ' part, of their expenses thru college. Ed- if ,
1 to th I the week after the club meeting. We are _____ itors who know Of such young men are i; . 1
e . ~ - . . . ‘ .. i. -
lond of folks who know typewritten . , . requested to ass1st them in writing to i" '
fmployee . . .475 )0?! One? 1 . 1,; ,
Usuall' C(ipy should be double spaced, and of the Busmess Office, Kentucky Kernel, .11 .
cial ”121’ I correspondents whose handwriting re- The flea jumps on the association University of Kentucky, for further in— III
no kli k I quires no special decoding. membership rolls one year, jumps off formation. 1I .
c — ‘ 11 _ _ . . . .1 .
I We apprec1ate readers who realize the next. Usually he IOins up after the I
)erali d I that no conclave is held in the news- association has pulled a master—stroke ___-T 3!. ‘
2e . , . . . . .
d a 6an I paper office each press day to decide of some kind, or sometimes, sens1ng a Tom‘ Your Own Horn I
. org the which small item will appear on the threatening development, he jumps to Under the caption ”Over 400 Pages ‘1
i . . . . , - . - v . .1
a "(inst I front page and which inside. While we association shelter until the storm pass- for 190 Pennies. a newspaper runs a i .
t 1 . - - - . . . . i
lergboth I do plan to give front—page space to the CS, then thSCOhtlhilCS IiiClhbffl‘ShlP- If promotional ad for itself, poniting out ,I
he Divi i several most important stories each .1168 thkY enough to SUYViVC; he d065 how much its subscribers get for their
1“ of all 'I week, there is, in our minds, an equal- his flea act whenever propitious, and money. “There’s no other way you '1
1e three I ity of importance between the Smiths‘ so on ad infinitum. The flea never dis- could get, compiled in printed form, 1
methods = ”company” on Page 1 and the Ioneses’ continues his life insurance, hilt bUSi‘ such an accurate record of the comings ‘
A - F ‘ . - . . . . : r
11. by in- ‘5 (llllnCr guests on Page /. “’e are grate- iiess insuiance—that can do a fade-out and gomgs, the births and deaths of 111
the em- I [ill for fellow citizens who do not make any tilh€~ FY0111 0111‘ contacts With the the people you know in your commun- 1‘ '
1 in the 'I a gleeful practice of pointing out typo- flea we find that usually the real reason itv,” says the ad. LI
1111111011 i graphical mistakes that get into the pa. for his resignation is his desire to save ______ If
i ‘ per. We invariably find them ourselves money, hilt his methods indicate t0 any- Tl C 1 , K T .1 _ 1 iii
the moment the paper is off the press, one experienced in business practices 1 “1101 )1"! _ ‘vf r1 )un; 19%;fo LII11
. L - ionora m nt n or a ( itori re— LI
and seldom think them funnv. that hes blind as a bat. _ ) e C ‘0 _ n .e a 1I
1 1 ’ .. lame to the American Legion program .JI
1 And we greatly esteem those line 1 1- 11 1 1- al U 1 e‘tion iI
. —-————— ( u ‘an ie i Zl'lOll )i v n . '
Icky ed- I souls who take the trouble to compli— T1 6 L -01 1-11 )e ' ‘ flf
- . , ie C l I comni ee su rv1s1n ‘ij
his op- I inent.iis when they have emoyed a Letters From Boys At Camp g . .1 . g i
'b - 1 - ' .- . the Stephen A. Chadw1ck editorial ap-
SCH ers, I piece in the paper. There are, indeed, . . t' t 1 d f‘ t iLI
October 11 SONIC Very nice people in the World.” Encourage the boys at camp to drop 1)] CCla Ion Con CSE announce H'O lrS‘ 111I
newspa. i a few lines to the home town paper. place award would be made this yeai .1111;
. , _ H . . . ' . ‘ .J _ I5:
levelop- I ______ Every Village, town, and €111, has 115 because the (onimittee felt Sinceic- 1111
hit)’, of 1‘ Telephone Ads Build Linage representatives in the army today as . 1y it1could not. make a cliOice. Congrat- 111
gspeech 1 k trainees, national guardsmen, reserve ulations to Editor Crawford. II'
. ‘ . . ' . , . H1
v. It is 1 1116 Heniyetta (Okla) DWI)’ F760 officers, or enlisted regulars, and one of _.____ LI1
I i .) ' . . ' . .. ‘ ' . . . . _ ,-
n closer 1 Lame captioned a laige illustration of the prime interests of the community Continued from Page Three I
through ‘I a telephone Wlth the phrase, “7110 1" is how the boys are getting along. A few t h t 1 1 to 11II
k . ItE", followed by an announcement of . s. s ' I . ~ presen’ we 0 arge no ex ra commlssm“ 913‘
ie func- I 1 l , f - 1.). l ., 1 11 l lthLlS' printed ll’l-‘(Dx PopI would catei newspapers for handling advertising, in ,11I1
T in the 1. “‘51 in”CS 0‘ 1““ 6‘5 ‘_" 1" K 6mm“ to this community curiosity and give Georgia. Other states range from 3% extra ii
nt of a 1 the telephone numbers ”1 the ads 31" your readers first hand accounts about giggisiizigmt: 137; $23? comigriiessiton.b If :11 111
. - . )ear'n b )w. ")lav tl ,. of . , - a g r a 1°“ W r 0 e S .21:
Itumty- I l 1 g 6k D15} /ed at K top . 31ml hfe- up, some of the field managers have suggest— .ij
.1 each ad was the telephone number of ed that the state press association keep 3% I
I a merchant, picture of a person tele- ——-——— for handling the advertising, and that 10% I,
i . . ‘ ‘ - _ pp
1 phoning, and space for the name, ad- he given the national representative for keep 111
11 1 1 1 . Rural Correspondence Survey ing a sales force in the field. That would I
1 (iess, and line of busmess 0f the mei- make a. total of 30% off your gross check, I
- - . . 'ust as on aid APA nd ou aid Wood- It?
October 1 chant to be filled ”1 by the contestant. Answers to a questionaire sent to a re- yard y p a y p Iii '
. . , r _ . . ' . . . Iii
. . . .1-8 ,1 The scheme pioyed to be ‘1 Image bu'ld presentative group of Iowa publishers In this connection, whoever does the Job '15,;
. . - 41H
1 61' . show that about 80 per cent of the coun- 0f seumg weekly newspapers and handling “:55 .
19 - _ _ , 1 the orders, must be paid in some form or :11;
. . .2— _ 1 _______ ty correspondents in that state are house- another, and you will get what you pay for. 11'
. . .2-11 . ‘ . wives. Next in number are school teach- If1half a. dozen publishers pay the represent- I ’.
. . .4-11 Oldster-Yotmgster Interviews ers, high school students, telephone op- ative commissmn and the others 90a“ along 3'": i
:1. _ _ - _ . 1 , Without paying, not much of a Job Will be it i
...5-11 1 Dress up a pair of interviews With a erators, and ministers. More than half done. 1,5 g
.. .6-11 . youngSter and a prominent member of of the lll editors answering the ques- This iS a big §UbjeCtL and Will taife a lot of Ii
12 :1 t1 . 1. h 1 90 1 f- 1. . 'r’ av thei‘ c1” )0 d t b study. I have Just touched the high points .1
.. - -. ,1 ie community int 1 a _ -yeais- 10m— ,lOlldl c p y. i ( cs1 n1en s y here. But the future looks much more opti- 111..
..19-25 now angle and you Will have tapped a the column